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    Posts Tagged ‘Dameron Communications’

    Arboleda Senior Apartments Manager Has A Heart for Seniors

    Bath tubs and showers

    Bath tubs and showers at Arboleda are very accessible with built in shower seats, several handrails and adjustable shower heads to aid seniors in comfort and necessity.

     

    (La Puente, Calif.) Resident Manager Selina R. Chavira can’t wait to meet all her new neighbors and begin creating a community where seniors can live their best lives when the Arboleda Senior Apartments open this summer in La Puente.

     

    “I have a real heart for seniors,” she said. “I was very close to my grandparents, and they were very special to me. I want to create a very special place where seniors can be healthy, happy and safe.”

     

    The Arboleda Senior Apartments feature a mix of one- and two-bedroom apartments for seniors 62 and better. The 74-unit apartment community includes a large community room, fitness center, computer center, and library. Other senior-friendly amenities include an interior mail room, laundry room on each floor, corridors with secure handrails and two elevators.

     

    Chavira will live and work at Arboleda with its beautiful Spanish-style architecture.

     

    The upscale 74-unit Arboleda Senior Apartment community is contracting with EngAGE, a non-profit organization that takes a whole-person approach to community and creative, healthy aging by providing arts, wellness, lifelong learning, community building and intergenerational programs to seniors. 

    Construction continues at the Arboleda apartments. High quality wood cabinets are installed with not just luxury in mind but practicality. While wood cabinets cost a little more in construction, they last for 30 years noticeably reducing maintenance and repair costs.

     

    EngAGE is an experienced organization that already serves thousands of seniors and families living in affordable senior and multi-generational apartment communities. At Arboleda, programs will be provided on-site for residents at no charge 

     

    Programs like these are key to building beneficial community connections, as Chavira knows first-hand.

     

    “One of my grandmothers lived in a senior community for several years, and she was very close to the people who lived there. She went to the jewelry-making classes and enjoyed the birthday celebrations, games and yard sales where seniors made crafts and sold them.

     

    “My grandma loved crocheting beanies for cancer patients and preemies, and they even gave her an award for her work,” Chavira said.

    Arboleda Senior Apartments

    “The Spanish-style buildings are beautiful, the coverings over the windows are really quaint and I like all the iron decorations on the property,” said Selina R. Chavira, resident manager of Arboleda Senior Apartments. “The iron-work designs are very striking.”

     

    “She loved being part of that community. She loved making friends and sharing interesting activities with her neighbors,” Chavira said. “We’re going to do that at Arboleda!”

     

    Selina Chavira is also looking forward to showing off Arboleda Senior Apartments to her parents when they visit in August for a family event.

     

    “My family lived just down the street,” Chavira said. “My parents are very active and they love the area. They love hiking the trails at nearby Schabarum Regional Park.

     

    “They’ll see that the Arboleda Senior Apartments are definitely a central place close to everything seniors need — medical offices, stores to shop, public transportation, a Post Office, pharmacies and restaurants,” she said.

    two types of balcony with wrought iron railings

    The upscale 74-unit Arboleda Senior Apartment community includes two types of balcony with wrought iron railings, a large community room, fitness center, computer center, and library. Other senior-friendly amenities include an interior mail room, laundry room on each floor, corridors with secure handrails and two large elevators.

     

    For more information on Arboleda Senior Apartments, go to ArboledaSeniorApts.com or call Resident Manager Selina Chavira at (626) 423-6695. 

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    Long Beach Luxury Senior Apartment Community Is Built for Arts-Loving Seniors

    The smoke-free Long Beach Senior Arts Colony apartment community also features modern amenities to help seniors stay in shape and enjoy their leisure time, including a billiards room, yoga and dance studio, and fitness room with cardiovascular and strength training equipment.

    The 161-unit apartment community offers a full calendar of arts and fitness activities, including lessons in painting, ceramics, jewelry-making, and gardening for artistic and arts-loving seniors.

     

    (Long Beach, Calif.) The luxurious apartments at the Long Beach Senior Arts Colony feature a graceful blend of comfort, convenience and activities that will enhance the lives of residents age 55 or better, especially those who love the arts.

    “It’s truly an arts colony because we focus so much on the arts,” said Josselly Esquivel, resident manager of the community. “As soon as you step inside the Long Beach Senior Arts Colony, you feel as though you’ve entered a magical, artistic world.”

    The apartments themselves are a mix of contemporary studio, one- and two-bedroom apartment homes with modern kitchens featuring a refrigerator, stove and dishwasher, granite countertops and designer finishes and fixtures.

    The comfortable apartment homes also include a private balcony or patio, the perfect place to relax and enjoy a calm Pacific Ocean breeze.

    The 161-unit apartment community offers a full calendar of arts and fitness activities, including lessons in painting, ceramics, jewelry-making, and gardening for artistic and arts-loving seniors.

    Two bedroom floor plan

    There’s an art gallery and a grand-piano salon with a coffee bar where musicians sometimes play for residents, and for those who love the performing arts, there is a theater-style clubhouse with a proscenium stage fully equipped with theater lights and a modern sound system where seniors have presented plays.

    “It’s a friendly, engaging community full of interesting activities,” said Josselly Esquivel. “Once you come into the Long Beach Senior Arts Colony, you feel a caring community where people know one another.”

    The smoke-free Long Beach Senior Arts Colony apartment community also features modern amenities to help seniors stay in shape and enjoy their leisure time, including a billiards room, yoga and dance studio, and fitness room with cardiovascular and strength training equipment.

    There’s an art gallery and a grand-piano salon with a coffee bar where musicians sometimes play for residents, and for those who love the arts.

    There’s an art gallery and a grand-piano salon with a coffee bar where musicians sometimes play for residents, and for those who love the arts.

    The luxury apartment complex also features elevators, a parking garage, controlled-access entryways, laundry facilities, a computer center with printer, and a mail room.

    The Long Beach Senior Arts Colony is also just a short walk from the East Village Arts District, a neighborhood where visitors can shop, dine and explore art galleries and photography studios.

    The Long Beach Senior Arts Colony is less than three miles from the Queen Mary and Long Beach Convention Center, and it’s near shopping, public transportation, churches, a Post Office and banks.

    To schedule a tour or learn more about rents and eligible income limits, call (562) 951-1188 or go to lbseniorartscolony.com.

    You can also email Josselly Esquivel at lbsac@wshmgmt.com

    Community room

    The Long Beach Senior Arts Colony is also just a short walk from the East Village Arts District, a neighborhood where visitors can shop, dine and explore art galleries and photography studios.

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    Don’t Stop NOW – We’re Almost Past This Deadly Crisis

    Vicki Creighton, of Riverside, checks in for her COVID-19 vaccination appointment, Recently,at the LaSalle Medical Associates medical office located in Rialto, Calif. Creighton will receive the one-shot Johnson and Johnson vaccine

    April Reya a medical assistant, gives the COVID-19 vaccination shot to Vicki Creighton, of Riverside, recently at the LaSalle Medical Associates medical office located in Rialto, Calif. Creighton received the one-shot Johnson and Johnson vaccine. (Photo by Valda Wilson) 

    “It’s not politics. It’s about keeping people alive and getting past the pandemic. We are almost there. When you protest everything, that doesn’t make you a patriot. It makes you a misfit.”

    (Redlands, Calif.)  Southern California is finally emerging from the Covid-19 pandemic, but people must continue to follow health precautions until the threat is gone, said Dr. Albert Arteaga, president and founder of LaSalle Medical Associates.

    That means washing your hands, following social-distancing guidelines, wearing masks indoors and also when you’re among large groups outdoors.

    Also, get vaccinated and recognize that the pandemic is a health crisis, not a political issue, said Arteaga.

    It’s all about attitude, he said.

    “We do have a public health problem. No question,” he said. “There is a pandemic that can turn rather deadly, and the fact is that around a half million lives have been lost in the United States even though we’re the most advanced country in the world.”

    Vicki Creighton, of Riverside, checks in for her COVID-19 vaccination appointment, Recently, at the LaSalle Medical Associates medical office located in Rialto, Calif. Creighton will receive the one-shot Johnson and Johnson vaccine. (Photo by Valda Wilson)

     

    That happened because one group of people made it a loyalty test problem, he said.

    “If you’re loyal to this political party, you won’t wear masks. If you’re loyal, you will protest any business closures because that hurts the economy. Some people stopped thinking about the public good.

    “Another way to look at it is, ‘Gosh, this is a pandemic. Let’s get together to do what it takes to lick this problem.’”

    If people had that attitude, they would recognize that recent reports about vaccine side effects and problems were important to keep people informed, not as ammunition for political arguments.

    “We needed a vaccine, and it was rushed because people were sick and dying,” he said. “So now, when we hear of problems with the vaccine, we must realize this is science. This is not a political belief. The alerts and warnings are important to inform the public, and we all need upgrade to our knowledge.

    LaSalle Medical Associates operates two clinics in San Bernardino and clinics in Fontana, Hesperia, Rialto, and Victorville.

    Some of the clinics have been administering Covid-19 vaccines for several months, and Dr. Arteaga said they are safe and effective. He’s been vaccinated and encourages others to do the same.

    LaSalle Medical Center COVID-19 Vaccanations

    April Reya a medical assistant, gives the COVID-19 vaccination shot to Alicia Cazenave, of San Bernardino, Recently, at the LaSalle Medical Associates medical office located in Rialto, Calif. Cazenave received the one-shot Johnson and Johnson vaccine. (Photo by Valda Wilson)

     

    He applauded recent updates to CDC guidelines saying fully vaccinated people do not need to wear masks at small family events, when gathering with other fully vaccinated people or in many outdoor situations.

    “There is no contradiction, no deception with updating the guidelines,” he said. “It seems like masks, social distancing, and closures of businesses and schools have made a difference holding back the tide while the vaccine was put into production, and then we rushed to put it into people’s arms.

    “And rushing the vaccine is same as rushing an ambulance through traffic to save lives. Don’t complain about the ambulance driving too fast or complain that pulling over for it infringes on your ability to drive fast on the same streets.”

    It’s not politics. It’s about keeping people alive and getting past the pandemic, he said.

    “We are almost there. When you protest everything, that doesn’t make you a patriot. It makes you a misfit,” he said.

    About LaSalle Medical Associates: LaSalle Medical Associates is one of the largest independent minority-owned healthcare companies in Riverside and San Bernardino Counties. The corporate office is in Redlands.

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    Renaissance Downtowns USA and ICO Group – Team Meets with San Bernardino Leaders

    San Bernardino downtown building owners Howard Freeman, of realicore, CPA, Broker, and Jack Katzman, of ABO Real Estate ask questions about the vision is for a mixed-use development which would include commercial, retail, restaurant, entertainment, and mixed-income housing opportunities centered around the creation of construction jobs, permanent jobs and careers, as well as entrepreneurial opportunities for all San Bernardino residents.

    The RDICO team lead by (second from the left) Jian Torkan, Principal of ICO Real Estate Group, and Donald Monti, Renaissance Downtowns USA’s President and CEO talk to the team about the vision is for a mixed-use development. Seated on the far left is David Martinez, Publisher of the of the Inland Empire Business Journal and executive director of the Inland Empire International Business Association of Southern California.

     

     RDICO’s vision for the City of San Bernardino’s downtown is “to transform development patterns for the entire region by demonstrating how a disinvested community can be reinvented in a manner that includes all San Bernardino residents and business alike,” said Don Monti, CEO of Renaissance Downtowns USA.

     

    (San Bernardino, Calif.) The RDICO team lead by Jian Torkan, Principal of ICO Real Estate Group, and Donald Monti, Renaissance Downtowns USA’s President and CEO,  recently met with downtown San Bernardino business and property owners, county and city officials, and members of the San Bernardino Area Chamber of Commerce, Inland Empire Regional Chamber of Commerce, and held several meetings with community members and organizations during their week-long project-related meetings in San Bernardino.

    “The entire series of meetings were a complete success,” said RDICO’s Project Manager Ernesto Hidalgo. “We will continue this collaborative community engagement process because it really does work.”

    The RDICO partnership of Renaissance Downtowns USA and ICO Real Estate Group was selected by the City of San Bernardino as Master Developer for Downtown San Bernardino.

    “The vision is for a mixed-use development which would include commercial, retail, restaurant, entertainment, and mixed-income housing opportunities centered around the creation of construction jobs, permanent jobs and careers, as well as entrepreneurial opportunities for all San Bernardino residents,” said Monti.

    San Bernardino downtown building owners Howard Freeman, of realicore, CPA, Broker, and Jack Katzman, CEO of ABO Real Estate, ask questions about the vision is for a mixed-use development at the Double Tree Hotel in San Bernardino.  San Bernadino Chamber of Commerce Executive Director Judy Penman watches in the background.

    “This is just the beginning of many vision interactions between the RDICO Team, PlaceWorks (the City of San Bernardino’s designated planning firm), City Staff and the community at-large to ensure that this long-awaited project becomes a reality,” said Torkan.

    “Given its unique characteristics, San Bernardino has the potential to transform development patterns for the entire region by demonstrating how a disinvested community can be reinvented in a manner that includes all the City’s residents and business alike,” said Monti.

    Carl M. Dameron, creative director of Dameron Communications, Don Monti, RDICO partner and Gerhard Mayer of GGLO, survey the now-closed Carousel Mall, Woolworth Building, and surrounding area, to enable the RDICO Team to better understand the necessary parameters for moving forward. The tour was led by San Bernardino City Manager Rob Field, and Community and Economic Development Director Michael Huntley.

    San Bernardino City Manager Rob Field, and Community and Economic Development Director Michael Huntley, led a tour of the now-closed Carousel Mall, Woolworth Building, and surrounding area, to enable the RDICO Team to better understand the necessary parameters for moving forward.

    “In order for this momentum to escalate, the RDICO Team must continue their mission to further community support from the people of San Bernardino for this vision to finally become a reality,” said Monti.

    RDICO adheres to the Triple-Bottom-Line principles of socially, environmentally, and economically responsible development.

    San Bernardino Area Chamber of Commerce Executive Director Judy Penman brought together key downtown Business owners to interact the RDICO team during their week-long project-related meetings in San Bernardino.

    “The time is now. If not now, when?” said Monti.

    For more information and updates on the project, go to SanBernardinoDowntown.com.

     

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    Looking for a Speaker on Advertising and Public Relations?

    advertising and public relations

    Carl Dameron, creative director of Dameron Communications. “Sharing your stories is fun. Let me share the secrets of successful public relations and advertising.

    (San Bernardino, Calif.)  Businesses, government and civic groups that want to liven up their meetings with an interesting and informative advertising and public relations speaker should choose Carl Dameron, creative director of Dameron Communications.

    Dameron has run his own public relations firm for more than 30 years, and during that time he has shared his expertise on what makes a good story with everyone from local political candidates to national logistics firms.

    “The same elements that make interesting news releases also make good speeches, Dameron said. “In my presentations, I mix humor with a clear, direct message while delivering information you can put to work right away!”

    Dameron will explain how important it is to get in front of a story to drive national and regional advertising, public relations and news coverage.

    “People who hear me speak should leave with a better understanding of how to improve their own advertising and public relations efforts,” Dameron said. “Sharing your stories should be fun. Let me share the secrets behind successful public relations and advertising.

    Getting the attention of the news media is not easy.

    Editors, reporters and media managers are constantly bombarded with e-mails from PR people. Most are spiked right away, but releases from Dameron Communications always get a second look.

    How? Carl Dameron understands news and knows how to work with busy news professionals.

    advertising and public relations

    Dameron Communications has served Southern California clients since 1989

    Dameron is available to speak on several advertising and public relations topics including:

    • Advertising – How to create advertising that works — from flyers to TV commercials and everything in between
    • Public Relations – How to get media coverage and increase the positive perception of your organization
    • Government Relations – How to get elected officials to listen and how to leverage their influence
    • Community Relations – How get the community to understand and support your goals and objectives

    Dameron Communications clients include LaSalle Medical Associates, Inc., The City and County of San Bernardino, County of Riverside, RD-ICO, Moreno Valley Unified School District, Rialto Unified School District, Sprint, California Portland Cement Company, the AQMD, Dukes-Dukes and Associates, Inc., Toyota of San Bernardino, The Salvation Army and many more…

    Call (909) 534-9500 or email Carl@DameronCommunications.com to book your presentation.

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    The Salvation Army Holds Easter Sunrise Service

    Major Dan and Captain Anya Henderson welcome you to Easter Sunrise Service.

    Major Dan and Captain Anya Henderson welcome you to Easter Sunrise Service.

    (SAN BERNARDINO, Calif.) The Salvation Army Corps of San Bernardino invites the public to attend its Easter Sunrise services at its new location at 2626 Pacific Avenue, 92346, at 6:30 a.m.
    “We are excited to celebrate the resurrection of Jesus Christ at our new location in eastern San Bernardino,” said Major Daniel Henderson pastor and director of the local corps.
    There is lots of free parking available on the four-and-a-half-acre campus.
    For more information call (909) 888-1336.
    About the Salvation Army San Bernardino Corps
    The Salvation Army provides emergency services including food, lodging for homeless or displaced families, and single women; clothing and furniture; and transportation when funds are available. The Salvation Army Team Emergency Radio Network (SATERN) assists rescue workers and evacuees in such disasters as fires.
    The Salvation Army is an evangelical part of the Universal Christian Church, and also offers evangelical programs for boys, girls and adults. One of the largest charitable and international service organizations in the world, The Salvation Army has been in existence since 1865 and in San Bernardino since 1887, supporting those in need without discrimination. Donations may always be made online at www.salvationarmyusa.org or by calling 1-(800)-SAL-ARMY. Our local number is (909) 888-1336.

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    The Boy Scouts Award Whitney M. Young Jr. Service Honor to Waudieur “Woodie" Rucker- Hughes and Carl M. Dameron

     

    Carl M. Dameron Founder and creative director of Dameron Communications Photo by Robert A. Whitehead/CSUSB

    As a former scout I am honored to serve scouting and to receive the prestigious The Whitney M. Young Jr. Service Award.” Photo by Robert A. Whitehead/CSUSB

     

    “I am honored to be one of the recipients of the Boy Scouts of America Whitney M. Young Jr. Award," said Waudieur “Woodie" Rucker- Hughes.

    “I am honored to be one of the recipients of the Boy Scouts of America Whitney M. Young Jr. Award,” said Waudieur “Woodie” Rucker- Hughes.

    (San Bernardino Calif.) The Boy Scouts of America California Inland Empire will honor Waudieur “Woodie” Rucker-Hughes, Child Welfare and Attendance Manager, Riverside Unified School District and Carl M. Dameron, Creative Director, Dameron Communications. They are the 2016 Whitney M. Young Jr. Service Award Honorees.

    The gala is Thursday, March 10, 2016 at 6:00 p.m. at Shandin Hills Golf Club located at 3380 Little Mountain Drive in San Bernardino. A table of 8, a full page ad in the program, and camp sponsorship for 3 youth is $1,000. Individual tickets are $75.

    The Whitney M. Young Jr. Service Award is to recognize outstanding service by an individual for demonstrated involvement in the development and implementation of Scouting opportunities for youth from rural or low-income urban backgrounds-this in fulfillment of Dr. Young’s dream of justice and equality for all.

    The proceeds from The Whitney M. Young Jr. Service Award Dinner will support the Assistance to Others Fund of the California Inland Empire Council, Boy Scouts of America, designed to help provide financial outreach for those youth and families in need of Scout registration fees, camperships, Scouting handbooks, uniform needs and training scholarships.

    Whitney Moore Young, Jr. was an American civil rights leader, born July 31, 1921 and died March 11, 1971.

    He spent most of his career working to end employment discrimination in the United States and turning the National Urban League from a relatively passive civil rights organization into one that aggressively worked for equitable access to socioeconomic opportunity for the historically disenfranchised.

    On March 11, 1971, Whitney Young died of a heart attack after swimming with friends in Lagos, Nigeria. President Nixon sent a plane to Nigeria to collect Young’s body and traveled to Kentucky to deliver the eulogy at Young’s funeral.

    “Whitney understood power, he understood politics, and most of all he understood people. They said Martin was in the streets, Roy and Thurgood were in the courts, and Whitney was in the boardroom. One could not have been successful without the other.”  – Vernon Jordan, CEO National Urban League
    “I am honored to be one of the recipients of the Boy Scouts of America Whitney M. Young Jr. Award. Mr. Young was a true Civil Rights advocate, a shrewd and politically aware advisor to President Lyndon Johnson, the president who history notes had some of the greatest Civil Rights legislation and programs created and passed during his tenure, said Rucker-Hughes.

    She added, “Mr. Young was also the recipient of a Presidential Medal of Freedom and in his capacity as a leader of the Urban League, he was a co-sponsor of the historic March on Washington which I had the privilege of participating in. I thank everyone who thought enough of me to nominate me for this Award.”
    Rucker-Hughes is currently the Child Welfare and Attendance Manager for the Riverside Unified School District’s Pupil Services Department. As the State mandated District Homeless and Foster Liaison she and her staff work to serve the needs of students in order to prevent educational barriers.

    In addition to her busy career, Rucker-Hughes is also the current President of the National Association for the Advancement of Colored People (NAACP) Riverside Branch; a member of Chief of Police, Sergio Diaz’s “Citizen’s Advisory Board”; and Amos Temple CME Church’s Chancel Choir. She has served on the Trustee Board of Amos Temple CME Church.

    Rucker-Hughes has meritoriously served the Riverside community at large as a humanitarian and pillar. She most recently was appointed to the California-Hawaii State NAACP Executive Committee, where she serves as its South East Area Director. Woodie also serves as the NAACP Region 1 Secretary, an elected position that she has held since 2010.

    Her most recent honors have included being appointed to the Citizen’s Advisory Board for the State of California Highway Patrol, where she advises the HWP Commissioner on matters affecting the Highway Patrol. In February of 2015 Woodie was presented the 61st Assembly District’s Women of Distinction Award by Assemblyman Jose Medina. She was honored in recognition of her outstanding contributions to the community.

    Dameron is the founder and creative director at Dameron Communications advertising and public relations agency serving California since 1989. He has placed stories with the most prestigious and popular media in the nation including the New York Times, Washington Post and NBC news.

    “I am pleased to serve my community and help where ever I can,” said Dameron. “As a former scout I am honored to serve scouting and to receive the prestigious The Whitney M. Young Jr. Service Award.”
    Since 1989 Dameron has worked for some of the area’s biggest names: California Portland Cement Company, Sprint, The Salvation Army, Capstone Turbine, The South Coast Air Quality Management District, The Art Institute of California, Argosy University, The California Department of Education, Dukes-Dukes and Associates, Meta Housing, the cities of Colton, San Bernardino and Rialto, and San Bernardino and Riverside counties, helping them with what he calls “Advertising and public relations that works.”
    Committed to the Inland Empire Dameron contributes his marketing skills to help non-profits elevate awareness of their service and increase donations.

    A few of the companies Dameron has worked with include: The Boys Scouts, The Salvation Army, Greater Riverside Chamber of Commerce, Inland Empire African American Chamber of Commerce, California State University San Bernardino, Argosy University, The San Bernardino Black Cultural Foundation, Habitat for Humanity, San Bernardino Bicentennial Committee and Time for Change.

    Dameron has received awards and recognition from: The American Advertising Federation, The League of Women’s Voters, the San Bernardino Black Cultural Foundation, Entrepreneur of the year finalist, The Victorville African American Chamber of Commerce, Who’s Who in advertising and public relations
    Many Cultures-One Mission – the mission of the Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Law.

    The California Inland Empire Council has been serving youth of the Riverside and San Bernardino Counties for over 92 years. The current council was formed in 1973 through the merger of the Arrowhead Area, Grayback and Riverside Councils.  In 2006, a portion of the Old Baldy Council merged into the California Inland Empire Council.

    The council has served hundreds of thousands of youth over the years. Its Scouts and leaders have provided innumerable hours of service to communities and individuals.

    Council territory includes all of Riverside and San Bernardino Counties, and stretches from Fort Irwin and Death Valley to Temecula and Indio; Ontario and Barstow to the Arizona and Nevada borders. The area we serve covers some of the fastest growing metropolitan areas in the nation, National Parks and Forests, rural farmland, military bases, and open desert.

    For more information on call Tracy Youden at (909) 793-2463 extension 123.

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    Ad Executive to Share Tips On How to Win ADDY Awards

    Dameron Communications won a Bronze Award in the Public Service Poster Division in the 2011 competition.

    Dameron Communications won a Bronze Award in the Public Service Poster Division in the 2011 competition.

    (Ontario, CA) How to submit and win ADDY awards is the topic of a presentation by an advertising executive on Thursday, Nov. 13 from 5:30-7pm at Westwood College in Upland. The event is free and open to the public. It is being sponsored by the Inland Empire chapter of the American Advertising Federation
     
    Mark Landon, owner of the Landon Agency in Ontario will present “Go for ADDY Gold: How to Win An Addy,” based on his extensive experience as chair of the American Advertising Awards at both the local and national level.
     
    American Advertising Awards (ADDY’s) are given annually by the American Advertising Federation (AAF) to recognize excellence in advertising throughout the Inland Empire, both for professional and student work. ADDY awards will be presented on March 13, 2015 at the ADDY Gala in Riverside.
     
    For the past 17 years, Landon has been a member of the National American Advertising Awards Committee of the AAF and has chaired many local ADDY competitions, including Los Angeles, Santa Barbara and the Inland Empire (for over 10 years).
     
    He served two terms as president of the AAF-Inland Empire, two terms as governor, District 15 and two terms as Western Region Chair. He also spent four years on the AAF National Board of Directors and two years on the AAF National Executive Committee.
     
    “Mark is superbly qualified to lead this discussion,” said Su Pak, President of the AAF-IE. “He is a recognized expert on advertising and the ADDY competition. If you want to learn how to organize, enter, submit and win an ADDY, this is not to be missed.” She said that anyone involved in ADDY submissions at ad agencies, local cities or corporations should attend.
     
    Since 1991, the Landon Agency has specialized in entertainment and lifestyle accounts. Landon has created advertising, marketing and public relations campaigns for record labels, professional sporting events, artists, bands, live theater, TV programs and special events.
     
    Westwood College is located at 20 W. 7th St. in Upland, just north of the I-10 at Euclid. To learn more about the event or the AAF, visit http://aaf-inlandempire.com/
     
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    Breast Cancer Awareness Honored with Actress Erika Ringor and Olympian Brigetta Barrett

    Riverside, CA – The 2nd Annual Pink & White Celebration is on Sunday, October 5, 2014 at D and D’s Dance Center in Riverside at 1445 Spruce Street. “We are honoring local breast cancer survivors and honor women who are positive role models relative to health & wellness,” said Carrie Madrid, breast cancer survivor, founder and CEO of Lady Huskies, Inc.

    This year a “Woman of Excellence Award” has been added to the 2nd Annual Pink & White Celebration.
    “The two honorees chosen this year have overcome adversity and excelled in their personal lives to not only achieve greatness, but have dedicated themselves to raising awareness of women’s health and wellness,” said  Madrid.

    This breast cancer awareness month fundraising gala will honor local breast cancer survivors. Madrid is a Stage III breast cancer survivor of 2 years; she shares her story in hopes of raising awareness and inspiring others.

    Erika Ringor is known for her role in the motion picture Love & Basketball

    The honorees chosen are actress Erika Ringor and 2012 track Olympian Brigetta Barrett. Erika is known for her role in the motion picture Love & Basketball, among other movies and is now a Fitness and Health Coach for a major health and wellness company.

    Brigetta Barrett is a high jumper from the United States. Her biggest success is winning the silver medal at the 2012 Olympic Games in London. She is returning to the 2016 Olympics.
    “If you know of a Breast Cancer survivor please ask her to register and come to the 2nd Annual Pink & White Celebration to celebrate surviving and thriving in life,” said Madrid.

    This breast cancer awareness month fundraising gala will honor local breast cancer survivors. Madrid is a Stage III breast cancer survivor of two years; she shares her story in hopes of raising awareness and inspiring others.

    The “Woman of Excellence Award” honorees will be presented with an original work of art created by artist John Barge III. The official unveilings of these works of art will take place at the 2nd Annual Pink & White Celebration.

    “We invite everyone to attend and enjoy special appearances by jazz saxophonist, Mark Allen Felton and vocalists, “L.A. the Don” with Jazmine Culpepper; World Champion Mixed Marshal Arts (MMA) Ultimate Fighting Championship (UFC), Jenae Noonan and artist Brandy Loves2Draw”, said Madrid.

    Lady Huskies, Inc. is IRS recognized 501(c)(3) nonprofit organization. Event proceeds go to the girls’ basketball program at John W. North High School and to the American Cancer Society to help breast cancer suffers.

    This breast cancer awareness month fundraising gala will honor local breast cancer survivors. Madrid is a Stage III breast cancer survivor of 2 years; she shares her story in hopes of raising awareness and inspiring others.

    Meet World Champion Mixed Marshal Arts (MMA) Ultimate Fighting Championship (UFC), Jenae Noonan at the 2nd Annual Pink & White Celebration.

    Tickets are $25.00 per person and can be purchased on the website or at the door. Tables of eight are available for $200 if purchased by October 1. We request that all breast cancer survivors to be registered by October 1, 2014.

    “We are honoring local breast cancer survivors. We also honor two women who are positive role models relative to health and wellness,” said breast cancer survivor Carrie Madrid, founder and CEO of Lady Huskies, Inc.

    “We are honoring local breast cancer survivors. We also honor two women who are positive role models relative to health and wellness,” said breast cancer survivor Carrie Madrid, founder and CEO of Lady Huskies, Inc.

    For more information or to register a survivor, make a donation; please contact Carrie Madrid at 951-707-7965 or carrie_madrid@yahoo.com.

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    LaSalle Medical Associates Three Decades of Making People Healthier 

    LaSalle Medical Associates, Inc Celebrates 30 years of medical service. Left to right: Anna Canton, Human Resource Manager, Kristina Hlebo, Finance Assistant, Carl Meier, executive vice president, Dr. Albert Arteaga CEO, Alexandra Acosta, Director of Finance and Lizette Noriega, Human Resource AssistantKristina Hlebo, Finance Assistant Alexandra Acosta, Director of Finance Lizette Noriega, Human Resource Assistant

    LaSalle Medical Associates cure for Plantar Fasciitis , Inc Celebrates 30 years of medical service with the corporate management team. Left to right: Anna Canton, Human Resource Manager; Kristina Hlebo, Finance Assistant,;Carl Meier, executive vice president; Dr. Albert Arteaga CEO; Alexandra Acosta, Director of Finance and Lizette Noriega, Human Resource Assistant. Alexandra Acosta, Director of Finance and Lizette Noriega, Human Resource Assistant

    (SAN BERNARDINO, Calif.) In June of 1984, a young doctor and his wife, a nurse, opened a family medical practice called LaSalle Medical Associates in Fontana. Their goal: provide affordable health care, with dignity and respect, to all in the Inland Empire.
     
    Three decades later, Dr. Albert and Maria Arteaga have gone far beyond making their goal a reality. They are now recognized as one of the leading health care providers in the Inland Empire, if not all of California.
     
    “We have had some markers of success,” Dr. Arteaga says. “We went from two employees – my wife and I – to a fully staffed clinic. We opened more clinics. Then we started our own IPA (independent practice association) to keep up with new demands to make health care more and more efficient.”
     
    “It has always been our goal to treat as many patients as we could while giving them the best health care possible,” he said.
     
    Some, who have recognized LaSalle Medical Associates as a leader in health care, by giving them awards for their endeavors, include:

    • The federal Center for Disease Control, which recognized Dr. Arteaga as California’s first Childhood Immunization Champion. This award recognized his efforts in educating the parents of LaSalle’s pediatric patients, and the greater Inland Empire community, of the importance of childhood immunizations
    • The California Medical Association, which recognized Dr. Arteaga with its Ethnic Physician’s Leadership Award, recognizing his contributions to improving health care in the Latino community
    • The San Bernardino County Board of Supervisors Resolution Award for outstanding community efforts
    • The San Bernardino County Medical Society’s Merlin Hendrickson, M.D. Award for Outstanding Contribution to the Community. Dr. Arteaga was recognized for his efforts to provide health services to Inland Empire children.
    Maria and Dr. Albert Arteaga. The California Medical Association awarded Abert Arteaga the “Ethnic Physician’s Leadership Award,” recognizing his contributions to medical care in the Latino community.

    Maria and Dr. Albert Arteaga. The California Medical Association awarded Abert Arteaga the “Ethnic Physician’s Leadership Award,” recognizing his contributions to medical care in the Latino community.

    • Inland Empire Health Plan (IEHP), as Riverside and San Bernardino counties’ best health care provider, and for being one of the top enrollers in all of California in the state’s former Healthy Families program
    • The African American Health Initiative as a model provider in a two-year study of Black health care in San Bernardino County.
    • Hispanic Lifestyle Magazine, which recognized LaSalle Medical Associates as one of the top 15 Latino-owned businesses in the Inland Empire

     
     
    Despite all this success, it hasn’t always been an easy path for the Arteagas.
     
    “Life doesn’t always play out as you expect,” Dr. Arteaga said. “That is certainly true in my life as a health care provider. Good intentions require good management. Providing good management has been every bit as challenging as my years in medical school were more than three decades ago!”
     
    One of the biggest changes in health care took place just this year. In 2014, Covered California part of the federal Affordable Health Care Act – which Dr. Arteaga has long been a champion of – came into being.
     
    “Although Covered California does not yet mean everyone has insurance, it does mean that many patients who couldn’t afford health care before now can do so,” Dr. Arteaga said. “Health care is no longer an out-of-reach luxury for those who couldn’t afford insurance, but is a basic right for everyone
     
    Dr. Arteaga has always thought that health care is a basic right, and has operated LaSalle Medical Associates as if that were the case.
     
    Dr. Arteaga targeted his marketing to Latinos and low-income people who were underserved.  Providing high quality medical services to underserved populations were crucial to the success of LaSalle Medical Associates.  They later expanded from Fontana to San Bernardino and Hesperia. These communities have many low-income people in need of quality affordable medical services.
     
    He also is Latino, so he easily related to his Latino patients in ways they appreciated. They told friends and family about LaSalle Medical Associates, which caused his popularity in the Inland Empire’s Latino culture to swell.

    RN Maria and Dr. Albert Arteaga partners in healthcare and family Ce;berate 30 years of Making People Healthier  in California.

    RN Maria and Dr. Albert Arteaga partners in healthcare and family Ce;berate 30 years of Making People Healthier in California.

    Dr. Arteaga has always believed that his key to business success was finding a way to get paid for their services, instead of telling patients they had to figure that out on their own before seeing him. For most of LaSalle’s history, that business model meant LaSalle employees educated patients about their health care insurance options.
     
    Most patients LaSalle saw over the years qualified for either Medi-Cal or Healthy Families. The latter, which like Medi-Cal was run by the state of California, offered low to moderate-income parents who didn’t qualify for Medi-Cal a subsidy for the health care of their children from birth to age 19.

    Many uninsured families with children under 19 can get help through the Healthy Families program; help is also available to some children and adults through Medi-Cal. For those who don’t qualify for these programs, the Affordable Health Care Act of 2010 provides additional options. Photo by: Albert Ateaga

    Things have changed in the last two years. In 2013, California got a head start on the Affordable Care Act; they created Covered California and merged Healthy Families and Medi-Cal together. 

    In 2014, one of the key Covered California’s requirements is everyone must have health insurance or pay a penalty. This means, many patients applied and signed up for Covered California, Medi-Cal or other insurance first, and then choose or are assigned to LaSalle Medical Associates.
     
    Consequently, rather than informing new patients of their insurance options, LaSalle Medical Associates employees now more likely are helping the patients understand how their health insurance system works.
     
     
    Dr. Arteaga acknowledges the Covered California has brought changes some people will take a while to get accustomed to. One of these is a concept called managed care.
     
    “The structure of the Covered California means many people, both those who had some other type of insurance and those who were uninsured, are now in managed care for the first time,” he said.
    LaSalles-Medical-Asscoaites
    Managed care is called this because it requires a doctor, such as one of the physicians in LaSalle Medical Associates, to coordinate patients’ health care services. These primary care doctors have a general, family or pediatric practice, and will treat patients for many of their symptoms, but will refer the patients to specialists when more expertise is needed.
     
    Managed care has been around since the 1990s, Dr. Arteaga said, but it has become more popular. It’s usually more cost-efficient to have managed care, he explained, people choose to buy managed care for its lower premiums.
     
    Medi-Cal has used managed care for nearly two decades. Meanwhile, LaSalle Medical Associates, since the beginning, has accepted Medi-Cal when many doctors would not, and now has a reputation among those familiar with Medi-Cal for providing quality services, no matter how payment is provided.
     
    Even though there wasn’t “managed care,” as it now known when Dr. Arteaga started his practice, even back then he was in favor of patients developing close relationships with one family doctor.
     
    “Thirty years ago I wanted to see all the patients, and manage their health care. That has not changed, but I have learned that in order to do so, a physician must take a leadership role. Otherwise, many patients will seek or demand services that are redundant or not needed.”
     
     
    Dr. Arteaga sees the physician as an advocate for the patient, one who will make sure patients get the services they truly need. Sometimes, just as some patients will push for more health care than is necessary, some insurance companies will resist paying for what a doctor recommends, but that is not the intent of managed care.
     
    “I want the patient, the doctor and the insurance company to develop a positive team, Dr. Arteaga said. “There may be opposition, but that should not stop any of us in trying to make quality health care succeed.”
     
    Besides managed care and its great expansion through the Affordable Care Act, another large change in the health care industry over the last three decades has been more careful monitoring of expenses by insurance companies.
     
    Now, it is better for a medical group like LaSalle Medical Associates to band with even more doctors, so they can take advantage of economies of scale, and provide health care more cost-efficiently.
     
    This is why LaSalle Medical Associates formed an Independent Practice Association (IPA) in 1995, and has grown it to the point it now serves more than 600 medical clinics serving more than 170,000 patients each year in nine California counties.
     
    LaSalle oversees administrative functions of all these medical clinics, although they are owned and manage their patients’ health care separately.
     
    Another move to make health care more efficient, in many ways, is one that LaSalle Medical Associates only recently transitioned to. It now is keeping track of patients’ charts with electronic medical records, ridding itself of the wall full of patients’ medical records that once were a hallmark of many medical clinics.
     
    “Electronic medical records make it easier to share patients’ records among a team of doctors who treat one patient, which results in better health care” Dr. Arteaga said. “It is also easier to keep patients’ records confidential this way.”
     
    One other significant change over the last 30 years has been that most patients are more involved in their health care now than they were in 1984.
     
    “They ask more questions now. Because of the Internet, and because people talk more about health care with their friends, patients now have more information. Not all of the information out there is correct, so this means a doctor helps the patient sort the good from the bad, and develop a treatment plan that works. This is another reason why the managed care approach is necessary.”

    “As pediatricians, we strive for 100 percent immunizations of pediatric patients and, while that’s probably a utopian objective, our goal is to get as close as to that 100 percent as we can,’’ says Dr. Albert Arteaga, president and founder of LaSalle Medical Associates, Inc. . “This CDC recognition is the fruit of two to three years of intense labor on part of me and staff.”

    “As pediatricians, we strive for 100 percent immunizations of pediatric patients and, while that’s probably a utopian objective, our goal is to get as close as to that 100 percent as we can,’’ says Dr. Albert Arteaga, president and founder of LaSalle Medical Associates, Inc. . “This CDC recognition is the fruit of two to three years of intense labor on part of me and staff.”

    One thing Dr. Arteaga has learned during his three decades of medical practice is that change can be good. In fact, one thing he loves about being the CEO of LaSalle Medical Associates is that he gets to lead other health care professionals through the changes their industry faces.
     
    “I love being collegial, and helping other doctors learn,” he said. “When they resist change, it is going to be more difficult for them. They should not expect to practice medicine as it was done 30 years ago, or even 10 years ago.”

    On the first day, owner Dr. Albert Arteaga and his wife Maria then employed as his nurse and still his chief assistant saw two patients at their clinic in Fontana. Today, LaSalle Medical Associates has grown to four clinics and 120 employees, and an Independent Practice Association (IPA) serving more than 1,900 doctors.

    In the end is true LaSalle Medical Associates has spent Three Decades Making People Healthier.

    For more information about LaSalle Medical Associates, call (909) 890-0407 or go on line to LaSalleMedical.com.

     
    About LaSalle Medical Associates
    LaSalle Medical Associates, Inc., operates four clinics employing more than 120 dedicated healthcare professionals, treating children, adults, and seniors in San Bernardino County.  LaSalle’s patients are primarily served by Medi-Cal and they also accept IEHP, Molina, Blue Cross, Blue Shield, Care 1st, and Health Net and Medicare by Easy Choice Health Plan, Molina and Care1st Health Plans.   LaSalle’s clinics are located at 17577 Arrow Blvd. in Fontana, 16455 Main St. in Hesperia and1505 West 17th St. and 565 N. Mt. Vernon Ave. in San Bernardino.
     
    LaSalle Medical Associates, Inc., is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals and clinics, delivering high quality patience care with more than 170,000 patient visits per year in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino, San Joaquin and Tulare Counties.
     
    LaSalle’s IPA members in the Inland Empire include:  LaSalle Medical Associates, Banning Medical Group and San Bernardino Urological Associates.  Hospital affiliations include: Rancho Springs Medical Center, Arrowhead Regional Medical Center, Community Hospital of San Bernardino, St. Bernadine Medical Center, Mountains Community Hospital, Redland Community Hospital, Loma Linda University Medical Center, Corona Regional Medical Center, Riverside County Medical Center, Parkview Community Hospital, Kaiser Moreno Valley, Kaiser Fontana and Kaiser Riverside.
     
     
     
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