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    Kaleidoscope of Skills Helps Art Institute Students Start Careers

    Cindy Jones

    SAN BERNARDINO, Calif.) Cindy Jones, the new Director of Career Services at The Art Institute of California – Inland Empire, faces a unique challenge when she helps pending graduates look toward careers.

    “Our students aren’t typical,” she says. “They’re highly talented in creative fields. On top of that, the companies in these creative areas are out of the ordinary, too. Helping upcoming graduates prepare to find entry jobs in, say, animation, video game design or aiding a chef is a totally different challenge than coaching them to interview for a teaching position or something in retail sales.”

    At the end of the next year, Jones estimates, “We’ll have probably a hundred grads to assist with employment. To help them land their entry level positions, we show them how to prepare resumes, describe job search strategies and even conduct mock interviews. We take them on fieldtrips to various employers, too, and hold workshops on such topics as Professionalism On the Job.”

    Jones’ background will do her well, having owned an art gallery in Big Bear Lake where she had to interface with more than 200 artists, market her monthly exhibits and annual juried art shows and cultivate relationships with community businesses. She coached the artists, as well, in how to make their personal presentations to other galleries.

    Previously, she was a producer for a top food photography studio in Pasadena with clients that included Frito-Lay, Pepsi, Burger King and Lucky Markets. Her intern programs lured students from across the nation, helping them understand the intricacies of everything from budgeting to working with the public. Additionally, Jones developed and supervised photography and culinary intern programs for students.

    Aided by Career Services Advisor Brenda Medina, Cindy Jones says one of their greatest tasks is in creating, then further developing, partnerships within the community. “For instance, we have to get out among the businesses to learn how their field is changing and how their needs for personnel are evolving. This helps us in guiding our graduates, but also in modifying our school curriculum to keep it relevant.”

    The Art Institute of California – Inland Empire offers Bachelor of Science degrees in Game Art & Design, Culinary Management, Graphic Design, Web Design & Interactive Media, Interior Design, Fashion Marketing & Retail Management, and Media Arts & Animation and a Bachelor of Fine Arts Degree in Fashion Design. There are also Associate of Science degrees in Graphic Design and Culinary Arts. Each program is offered on a year-round basis, allowing students to work uninterrupted toward their degrees.

    It’s not too late to start the new year at The Art Institute of California – Inland Empire. Courses begin Jan. 12 and classes are offered in the day, evening and on weekends for new and reentry students.

    For more information or a free tour of The Art Institute of California – Inland Empire call (909) 915-2100 or go on line to artinstitutes.edu/inlandempire.

    The Art Institute of California – Inland Empire is one of the Art Institutes (www.artinstitutes.edu), with 40 educational institutions throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals.

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    Celebrate the Holiday Season with a Lunch at Seasons

    (SAN BERNARDINO, Calif.) If you are looking for a great restaurant to meet with a few clients, associates or friends for the holiday season, The International Culinary School at The Art Institute of California-Inland Empire has the perfect place: Seasons Restaurant.

    “We have a few reservations left between now and Christmas,” said International Culinary School Director and Executive Chef Eyad Joseph. “The restaurant was designed as on-the-job training for our talented and award-winning culinary students, but it has been highly successful since opening in July.”

    Seasons is open to the public from 1 p.m. through 3 p.m., Mondays through Wednesdays, now through Dec. 17 at the San Bernardino campus, 630 East Brier Drive. Because of its popularity and seating for just 40 diners, reservations are suggested, but not required.

    Seasons always offers menus featuring the best foods of a given season. For the duration of the current quarter those menus will focus on the upcoming holidays.

    “That’s part of the reason the name was chosen: seasonal menus, plus seasonings in food preparation,” Chef Joseph said.

    Ala carte lunch prices range from $6.50 to $12.00 The restaurant also welcomes call-in orders. The phone number for either reservations or call-in orders is (909) 915-2170.

    The Art Institute of California – Inland Empire offers Bachelor of Science degrees in Game Art & Design, Culinary Management, Graphic Design, Web Design & Interactive Media, Interior Design, Fashion and Retail Management and Media Arts & Animation, and a Bachelor of Fine Arts degree in Fashion Design. There are also Associate of Science degrees in Graphic Design and Culinary Arts. Each program is offered on a year-round basis, allowing students to work uninterrupted toward their degrees.

    The Art Institute of California-Inland Empire is one of The Art Institutes (www.artinstitutes.edu), a system of over 40 education institutions located throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals.

    Thanksgiving Turkey Dinners Ready To Order at International Culinary School

    Let students of The International Culinary School at The Art Institute of California – Inland Empire prepare a Thanksgiving Day feast for you an your loved ones. The holiday dinners include turkey, side dishes and pie for six for $65.

    (SAN BERNARDINO, Calif.) Thanksgiving dinner is only a phone call away! Culinary students at The International Culinary School at the Art Institute of California-Inland Empire are announcing the annual Thanksgiving Turkey Dinner program, open to the public.

    Thanksgiving dinners, cooked entirely by students at The International Culinary School include a 12lb turkey, corn bread stuffing, cranberry sauce, a dozen dinner rolls, mashed potatoes and gravy, green beans almondine and choice of a pumpkin, pecan or apple pie. Dinner will serve a family of six for a total of $65.

    “This is a wonderful opportunity for families to save money this year and still enjoy a Thanksgiving feast,” said Chef Eyad Joseph, Director of Culinary Programs at the International Culinary School. “I don’t know where you can go to find such a high quality dinner at this price,” he said.

    According to Joseph, the program gives culinary students an opportunity to cook and prepare Thanksgiving dinners while raising money for a worthy cause. All proceeds will go toward scholarships for culinary students enrolled at the college.

    The deadline to order dinner is Monday, Nov. 17. Orders will be ready for pick up Monday through Wednesday, Nov. 24-26, from 8 a.m. through 8 p.m. Instructions for reheating will be included with each order. Orders can be placed at (909) 915-2176.

    The International Culinary School at The Art Institute of California-Inland Empire is located at 630 E. Brier Dr., San Bernardino in the Hospitality area off Interstate 10 at Waterman.

    The Art Institute of California – Inland Empire offers Bachelor of Science degrees in Game Art & Design, Culinary Management, Graphic Design, Web Design & Interactive Media, Interior Design, Fashion Marketing & Retail Management, and Media Arts & Animation and a Bachelor of Fine Arts Degree in Fashion Design. There are also Associate of Science degrees in Graphic Design and Culinary Arts. Each program is offered on a year-round basis, allowing students to work uninterrupted toward their degrees.

    It’s not too late to start classes at The Art Institute of California – Inland Empire. Courses begin Nov. 13 and classes are offered in the day, evening and on weekends for new and reentry students.

    For more information or a free tour of The Art Institute of California – Inland Empire call (909) 915-2100 or go on line to artinstitutes.edu/inlandempire.
    The Art Institute of California-Inland Empire is one of The Art Institutes (www.artinstitutes.edu), a system of over 40 education institutions throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals.

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    International Culinary Schools team scores six medals at Culinary Olympics

    [PITTSBURGH, NOVEMBER 10, 2008] – Recently a team of eight chefs chosen to represent The International Culinary Schools at The Art Institutes traveled to Efurt, Germany to compete against some of the world’s top chefs and confectioners in the 22nd Internationale Kochkunst Ausstellung (IKA) International Culinary Art Competition or “culinary Olympics.” The culinary Olympics are considered the most prestigious competition in the culinary industry—taking place only once every four years.

    In the Culinary Arts category, The International Culinary Schools team earned five silver medals and one bronze medal in the Pâtisserie category.

    The International Culinary Schools team included: Master Chef Walter Leible, Assistant Director of the Culinary Arts Program, The Art Institute of Phoenix, who served as the team’s captain and coach; also coaching the team Chef Bill Sy, Academic Director of Culinary Arts, The Art Institute of Tucson; Chef Larry Matson, Culinary Director, The Art Institute of Dallas; Chef Michael Nenes, Assistant Vice President of Culinary Arts, The International Culinary Schools at The Art Institutes, Chef Eric Watson and Chef Manuel Catemaxca, both Chef Instructors, The Art Institute of Houston; Chef Robert Childers, Chef Instructor, The Illinois Institute of Art – Chicago; and Tyler Burke, Culinary Arts student, The Art Institute of Phoenix.

    “The International Culinary Schools team presence and accomplishments at the culinary Olympics was important because it demonstrates the expertise of our culinary faculty to the international culinary community,” said Chef Michael Nenes, Assistant Vice President of Culinary Arts for The International Culinary Schools.

    Four days, each filled with twenty hours of hard work, led to the discovery of the worlds best in the culinary industry. Preparation and practice were key. “Historically, most entrants participating in the culinary Olympics dedicate an immense amount of time to the planning process in order to stay ahead of the competition,” said Chef Nenes. The International Culinary Schools team prepared for the event in a remarkably short amount of time. “Most teams spend a minimum of two years choosing and planning their competition menus. The International Culinary Schools team was able to pull our competition menus together in six months,” remarked Chef Nenes.

    To learn more about The International Culinary Schools at The Art Institutes, visit www.artinstitutes.edu/pr.aspx?ID=cul091 or www.exploreculinary.com.

    About The International Culinary Schools at The Art Institutes
    The International Culinary Schools at The Art Institutes is North America’s largest system of culinary programs with over 30 locations.

    Based on classical Escoffier, Asian and Latin culinary techniques, with an emphasis on progressive trends and practices, the schools’ curriculum are designed to develop and sharpen fundamental cooking techniques and professional skills and introduce a variety of international cuisines. Internships, student-run school restaurants, guest lectures and Web-based seminars, and study abroad programs help broaden the scope of learning for students.

    Program offerings vary at each school. Prospective students should check the course offerings at The Art Institute school they are interested in attending before enrolling. To learn more about The International Culinary Schools at The Art Institutes, visit www.artinstitutes.edu/culinary or www.exploreculinary.com.

    About The Art Institutes
    The Art Institutes (www.artinstitutes.edu) is a system of over 40 education institutions located throughout North America, providing an important source of design, media arts, fashion and culinary professionals.

    Enter the Passion For Fashion Competition at The Art Institute of California-Inland Empire

    High school seniors are encouraged to enter the Passion for Fashion Scholarship competition sponsored by The Art Institutes.

    (SAN BERNARDINO, Calif.) The search is on! The Art Institute of California – Inland Empire is looking for high school seniors interested in pursuing a career in the fashion industry to enter The Art Institutes Passion for Fashion Competition.

    The Passion for Fashion Competition was created to encourage and reward young fashion talent.

    One grand prize winner in each of the two categories (i) Fashion Design and (ii) Fashion Marketing & Merchandising and Retail Management will be selected to receive a full tuition scholarship to study at a participating Art Institutes location.

    To be eligible to enter, students must be a high school senior scheduled to graduate in 2009. In the Fashion Design category, entry requirements include submission of an original evening wear design. In the Fashion Marketing & Merchandising and Retail Management category, entry requirements include a finished product or plan.

    “We recognize that an interest in fashion has to start somewhere, and for many young men and women, that passion is nurtured right in high school,” said Director of Admissions Monica Jeffs of The Art Institute of California-Inland Empire.

    In addition to a full tuition scholarship, the grand prize winning student in each category will receive an all-expense- paid trip to New York City for Fashion Week in February 2009, a “meet and greet” at Seventeen Magazine’s offices and lunch with staff at Seventeen Magazine.

    The deadline to submit entries to The Art Institute of California-Inland Empire is November 21, 2008.

    For complete rules and entry requirements on how to enter The Art Institutes Passion for Fashion Competition, visit www.artinstitutes.edu/pr.aspx?ID=p4f093http://

    The Art Institute of California – Inland Empire offers Bachelor of Science degrees in Game Art & Design, Culinary Management, Graphic Design, Web Design & Interactive Media, Interior Design, Fashion Marketing & Retail Management, and Media Arts & Animation and a Bachelor of Fine Arts Degree in Fashion Design. There are also Associate of Science degrees in Graphic Design and Culinary Arts. Each program is offered on a year-round basis, allowing students to work uninterrupted toward their degrees.

    It’s not too late to start classes at The Art Institute of California – Inland Empire. Courses begin Nov. 13 and classes are offered in the day, evening and on weekends for new and reentry students.

    For more information or a free tour of The Art Institute of California – Inland Empire call (909) 915-2100 or go on line to artinstitutes.edu/inlandempire.
    The Art Institute of California-Inland Empire is one of The Art Institutes (www.artinstitutes.edu), a system of over 40 education institutions throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals.

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    High School Students Earn Passport to a Tasty Future

    Students at The International Culinary School at the Art Institute of California-Inland Empire learn to make a variety of cuisine. Now, high school seniors have an opportunity to learn some of these techniques and recipes through the Passport to A Tasty Future program.

    (SAN BERNARDINO, Calif.) The International Culinary School at The Art Institute of California – Inland Empire is doubling its efforts with the popular “Passport to a Tasty Future” program for teens it began last year.

    “This program is for high school seniors only. It lets them find out if a career in the culinary arts is right for them,” said Chef Eyad Joseph, academic director of the International Culinary School at The Art Institute of California – Inland Empire. “It’s a way for them to see how culinary classes are conducted as well as our commitment to their education. These classes will help them secure a better understanding of the type of cuisines we teach as well as our curriculum.”

    One group of high school seniors began instruction Oct. 25. Another group, to which The Art Institute of California-Inland Empire can accept a few more students, begins instruction Jan. 24, 2009.

    The program starts with Basic Knife Skills and Cooking Methods. Students learn techniques from Julienne to Tourne cuts while focusing on repetition and consistency. They’ll explore methods of chopping, mincing and cutting of vegetables and proteins.

    Also attendees to the first class study proper food amounts for ideal plate presentations, along with menu development. And they will learn a variety of important cooking methods such as sautéing, grilling, frying, braising and poaching, along with the importance of timing and heat distribution.

    The first group of students took this course on Oct. 25. The second group will do so on Jan. 24, 2009.

    From there, the students will learn a variety of types of cooking, starting with Latin regional dishes. Group 1 studies these Nov. 15, Group 2 does so Feb. 21, 2009.

    As the two groups move into a holiday season, Christmas for Group 1 and Easter for Group 2, the focus changes to baking and pastries. Group 1 students will study this type of cooking Dec. 6, Group 2 on March 7, 2009.

    The first group is in for a “Chef’s surprise,” on its last session, which takes place Dec. 13. “It’s up to the chef who teaches that class,” said Director of Admissions Monica Jeffs. “But it will have something to do with Christmas.”

    It’s no secret what the second group will do on its final class meeting, taking place March 28, 2009. They’ll be making Easter brunch.

    “Our Culinary program was renamed earlier this year as the International Culinary School at the Art Institute of California – Inland Empire,” Chef Joseph said. “In keeping with our new name, the Passport to a Tasty Future courses will expose high school seniors to the Culinary Arts program we offer, and give them a chance to understand world cuisine, which focuses on much more than the Classical French meals they may be familiar with.”

    Each student will receive a uniform, ID badge, and knives to work with. The students will be asked to wear black clothes, non-skid shoes and to bring two small towels to each course.

    “We want to provide them with everything they will need to successfully plan their future in the Culinary Arts field,” Chef Joseph said. “This program will help prepare them for a career in the hospitality field as well as culinary arts. “

    The class is limited to just 24 students There is a waiting list, in case some students can’t commit to the six-month program.

    This is the second year the International Culinary School has offered the Passport to a Tasty Future program. In the 2007-2008 school year, there were 15 students on the reserve list, as well as 24 in the original group, most of whom completed the courses.

    During the International Culinary School’s summer quarter, 18 of those original 24 students in the first Passport to a Tasty Future decided to pursuer a career in culinary arts and enrolled as first-year students.

    “Instructors teaching our new students have said that they see a huge difference between the students coming in with no prior experience and the students who have taken the Passport program before,” Chef Joseph said.

    The check-in for each session is at 9:30 a.m. with programs starting at 10 and ending at 1 p.m.

    For information on openings for the Passport To A Tasty Future workshops call Mario Alcazar, at (800) 353-0812 ext. 2165. Interested parties may also e-mail him at malcazar@aii.edu.

    It’s not too late to start classes at The Art Institute of California – Inland Empire. Courses begin Nov. 13 and classes are offered in the day, evening and on weekends for new and reentry students.

    For a free tour of The International Culinary School or for more information call (909) 915-2100 or go on line to www.ArtInstitutes.edu/InlandEmpire.

    The Art Institute of California – Inland Empire offers Bachelor of Science degrees in Game Art & Design, Culinary Management, Graphic Design, Web Design & Interactive Media, Interior Design, Fashion Design and Retail Management, and Media Arts & Animation. There are also Associate of Science degrees in Graphic Design and Culinary Arts for William Hill. Each program is offered on a year-round basis, allowing students to work uninterrupted toward their degrees.

    The Art Institute of California – Inland Empire is one of the Art Institutes (www.artinstitutes.edu), a system of more than 40 locations throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals.

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    The Art Institute of California-Inland Empire Named School of Distinction

    Art Institute of California-Inland Empire President Emam El-Hout receives a “School of Distinction” award from Elise Scanlon, executive director of the Accrediting Commission of Career Schools and Colleges of Technology in a recent ceremony.

    (SAN BERNARDINO, Calif.) The Accrediting Commission of Career Schools and Colleges of Technology has named The Art Institute of California – Inland Empire a School of Distinction for 2007-2008.

    “We are honored to receive the School of Distinction Award from ACCSCT,” said Emam El-Hout, president of The Art Institute of California – Inland Empire. “Here at The Art Institute, we believe that our success is measured by the quality educational experience that we provide for our students. Our faculty and staff are committed to a high level of achievement and we are proud of our growing reputation as a superior institution of higher learning here in the Inland Empire.”

    California State Assembly Member Wilmer Amina Carter, whose district includes The Art Institute of California-Inland Empire, is also pleased to see it obtain this recognition.

    “Congratulations to the staff, faculty, students and graduates of The Art Institute of California – Inland Empire on your dedication and professionalism in pursuing and earning a five-year accreditation from the Accrediting Commission of Career Schools and Colleges of Technology and being named an ACCSCT School of Distinction,” Assembly Member Carter said. “This significant achievement demonstrates the Art Institute’s ongoing commitment to providing the very best career education in design, fashion, media arts and culinary programs for students in the Inland Empire.”

    The Art Institute of California-Inland Empire received this distinction in late August. This comes on the heels of a five-year accreditation from the Accrediting Commission for Career Schools and Colleges of Technology, which the Art Institute received in November 2007.

    It received the “School of Distinction” designation because it operates its programs to the complete satisfaction of the accrediting team, thus no aspect needs to be examined later. In contrast, many schools are accredited with a condition that some aspect of their program be re-evaluated for improvement during the accreditation term, according to a representative of the commission.

    “Of the 173 institutions considered by ACCSCT for initial or renewal of accreditation during the time period August 2007 through May 2008, only 45 institutions qualified for the School of Distinction Award,” said Michale McComis, incoming executive director of the organization. “I hope everyone at the Art Institute – Inland Empire has an opportunity to celebrate this significant achievement.

    Any school given a full accreditation during the previous year is eligible for the School of Distinction award.

    “A five-year approval is unusual for a new school,” said Jerry Foust, dean of Academic Affairs for The Art Institute of California-Inland Empire. “We are very proud to have achieved this in such a short amount of time.”

    The ACCSCT School of Distinction Award recognizes member schools that have demonstrated a commitment to its expectations, as well as a commitment to delivering quality educational programs to the students, graduates and employers.

    The accreditation process is a comprehensive review of all academic and ancillary activities and resources that support an institution’s educational objectives and the programs it offers. The accreditation process takes 1 ½ to 2 years, and studies the delivery of programs and educational outcomes. Outcomes demonstrate the effectiveness of educational programs including favorable completion and job placement rates, state licensing examinations and success with employer and student satisfaction.

    To be eligible for the 2007 – 2008 School of Distinction Award, a school must successfully complete the accreditation process and be reviewed by the Commission from May 2007 through May 2008. This took place at the Art Institute of California-Inland Empire in November 2007.

    ACCSCT is comprised of more than 800 private, postsecondary career schools and colleges. The Art Institute of California-Inland Empire was one of twenty-three schools to receive this award nationwide, and one of two campuses of the Art Institutes, along with The Art Institute of Indianapolis.

    The Art Institute of California-Inland Empire opened its doors less than three years ago with only 40 students. As of August 2008, the school boasts more than 800 students.

    When the Art Institute of California-Inland Empire first opened in January 2006, it only offered the Graphic Arts, Web Design & Interactive Media and Interior Design programs. It began offering Media Arts & Animation and Game Art & Design in its second quarter.

    It added programs in Culinary Arts and Culinary Management in January 2007.

    By the time the team from The Accrediting Commission of Career Schools and Colleges of Technology came to visit, all of these programs were fully operational, and the Art Institute of California-Inland Empire also had its Fashion & Retail Management and Fashion Design programs in the works, Foust said. So, the commission approved all of these programs, but will need to return to examine the fashion programs, which began instruction earlier this year.

    The Art Institute of California – Inland Empire is one of The Art Institutes (www.artinstitutes.edu), a system of more than 40 education institutions located throughout North America.

    It’s not too late to enroll at The Art Institutes of California – Inland Empire. The Fall midterm enrollment begins Nov. 13 For more information, call The Art Institute of California – Inland Empire at 1-800-353-0812 or (909) 915-2100, or visit www.artinstitutes.edu/inlandempire.

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    Start Your Ovens! Best Teen Chef 2009 Competition Set For March 14 at International Culinary School

    Kevin Agra, the last winner of the Best Teen Chef of the Inland Empire, creates culinary masterpieces at the International Culinary School at the Art Institute of California-Inland Empire. Photo by Robert Swapp.


    (SAN BERNARDINO, Calif.) — High school seniors, and maybe the next generation of Emerils, Rachaels and Bobbys are getting ready to chop, dice and deglaze their way to winning The International Culinary School at The Art Institutes’ Best Teen Chef 2009 competition www.artinstitutes.edu/btc.

    The premier culinary event for aspiring teen chefs, The Best Teen Chef 2009 competition is set for Saturday, May 9 at The International Culinary School of America at The Art Institute of Charlotte, NC. At stake is a full-tuition scholarship worth more than $40,000 and the prestigious title Best Teen Chef.

    But to get there, students must first win a local competition on March 14. In the Inland Empire this competition takes place at The International Culinary School at The Art Institute of California-Inland Empire.

    “We are gratified that in the nine years we have sponsored Best Teen Chef, the quantity and quality of the students entering increases,” said Chef Michael Nenes, Assistant Vice President of Culinary Arts for The Art Institutes.

    That’s certainly true at The International Culinary School of The Art Institute of California-Inland Empire, which is gearing up for its third year as host of a local competition. In 2008, it had six times as many competitors as the year before.

    “Culinary Arts and Culinary Management are popular in the Inland Empire,” said Chef Eyad Joseph, academic director of the International Culinary School at The Art Institute of California-Inland Empire. “There is a growing appreciation for good food here, and many young people see the value of turning their passion for cooking into a career.”

    Hundreds of students from the U.S. and Canada enter the competition each year in hopes of snagging the grand prize and, more importantly, an opportunity to launch their education with a degree in culinary arts.

    Kevin Agra, of Alta Loma, the winner of the Best Teen Chef Inland Empire 2008 competition, took advantage of the $3,000 scholarship he received as the local winner, and is now enrolled in the International Culinary School of America at The Art Institute of California – Inland Empire. Agra is a 2008 graduate of Los Osos High School in Rancho Cucamonga.

    “I have always loved to cook,” he said. “Now, with the help of my scholarship to The International Culinary School, I will soon work as a chef in a restaurant.”

    Agra added that participating in the Best Teen Chef event was in itself a learning experience, especially when he went to the national competition in Las Vegas, where he was pitted against the best teen chefs in the nation.

    The Best Teen Chef event is a timed-competition. Student competitors are provided the same ingredients and recipes, and prepare their entries using identical equipment.

    Student competitors are judged on organization, taste and presentation. In all, more than $250,000 in tuition scholarships will be awarded.

    For more information on Best Teen Chef 2009, visit www.artinstitutes.edu/btc or call (909) 915-2100 or 1-800-353-0812.

    The Art Institute of California – Inland Empire offers Bachelor of Science degrees in Game Art & Design, Culinary Management, Graphic Design, Web Design & Interactive Media, Interior Design, Fashion Design and Retail Management, and Media Arts & Animation. There are also Associate of Science degrees in Graphic Design and Culinary Arts. Each program is offered on a year-round basis, allowing students to work uninterrupted toward their degrees.

    The Art Institute of California-Inland Empire is one of The Art Institutes (www.artinstitutes.edu), a system of more than 40 educational institutions located throughout North America.

    For more information or tour, call The Art Institute of California–Inland Empire at 1-800-353-0812 or (909) 915-2100, or visit www.artinstitutes.edu/inlandempire.

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    Competition opens doors to fashion industry

    Put your best fashion forward and walk off with a scholarship to The Art Institutes.

    (SAN BERNARDINO, Calif.) Converting your passion for fashion into a career in the design field or fashion merchandising industry is no easy task. One computer database lists nearly a thousand clothing designers, those with reputations and distribution and retail outlets.

    Four years ago The Art Institutes of North America came up with a unique plan, a way to encourage and reward high school level fashion design students and those interested in fashion marketing and management with local and national competitions, competitions that would yield full tuition scholarships.

    Assistant Vice President of Academic Affairs for The Art Institutes Bruce Dempsey says, “There are so many wonderful fashion courses in high school today, and many students see a career in this industry within their reach.”

    Monica Jeffs, The Art Institute of California – Inland Empire Senior Director of Admissions says this “Passion for Fashion” competition is exactly what the schools are about. “The Art Institutes stress hands-on education, not just burying a nose in a book and answering multiple choice questions. With this North America-wide competition, high school seniors may actually design apparel or create a fashion marketing or sales plan.”

    While this is the fourth year of competition for the schools nationally, it’s just the first for the San Bernardino campus. As Jeffs says, “We just debuted our Fashion Design and the Fashion Marketing & Merchandising and Retail Management programs in July of this year, so this is the Inland Empire’s first participation in the Passion for Fashion competition. We expect, however, to have at least 50 area high school seniors competing.”

    Winners at the local level will receive $3,000 in scholarship and go on to the U.S. and Canada competition where the two category winners each receive $89,000 scholarships with $5,000 and $4,000 scholarships earmarked for second and third place winners. The two categories are (1) Fashion Design and (2) Fashion Marketing & Merchandising and Retail Management.

    At this level of competition, participation is more than just filling out a coupon on the back of a soft drink bottle. The Entry Requirements are clear:
    • Students must be high school seniors scheduled to graduate in 2009;
    • A school transcript must show at least a 2.0 GPA;

    • For the Fashion Marketing & Merchandising and Retail Management category:
    • A short essay of up to 800 words must address how the entrant’s fashion creation will contribute to the advancement of the fashion industry, as well as what sparked the student’s interest in the fashion field;
    • Along with this, an original Fashion Marketing, Fashion Merchandising or Retail Management product or plan should be detailed, and might cover a retail store concept, marketing promotion, store layout, fashion business concept, new retail concept, an Internet fashion concept, a catalog retailing concept, home fashion concept or an industrial fashion/safety/consumer trend product;
    • An accompanying written description of up to 1,000 words is to detail this product or plan.

    For the Fashion Design Category
    A short essay (800 words or less) outlining why your fashion entry is unique/innovative and explaining your interest and motivation for a career in fashion.
    • A finished, originally designed eveningwear garment product.* The product may be any of the following – shirt (size Medium); pants, dress, or skirt (women’s size 8 or men’s size 40); or suit, including blouse, pants, or skirt (women’s size 8 or men’s size 40).
    • Process Book (compiled in 8-1/2” x 11” binder), which serves as your design process summary, from original idea to finished product.

    The book should include:

    1. A written summary of your overall concept.
    2. A review of influences on your entry, including fashion designers, music, television shows, or movies.
    3. Sketches, illustrations, photographs, or digital images of your project as it evolved from concept to completion.
    4. A written summary of people that you contacted for information about your project, including the advice they provided and its influence on you.

    But the scholarship funding isn’t all that national recipients are accorded. Each of the two Grand Prize winners will have all-expense-paid trips to New York City for Fashion Week in February of 2009, a “meet and greet” at the offices of Seventeen Magazine, plus lunch with a Seventeen Magazine Style Pro.

    For entry details go online to artinstitutes.edu/passionforfashion. The entry deadline is November 21, 2008.

    The Art Institute of California – Inland Empire offers Bachelor of Science degrees in Game Art & Design, Culinary Management, Graphic Design, Web Design & Interactive Media, Interior Design, Fashion Design & Retail Management, and Media Arts & Animation. There are also Associate of Science degrees in Graphic Design and Culinary Arts. Each program is offered on a year-round basis, allowing students to work uninterrupted toward their degrees.

    It’s not too late to start classes at The Art Institute of California – Inland Empire. Courses begin Nov. 13 and classes are offered in the day, evening and on weekends for new and reentry students.

    For more information or a free tour of The Art Institute of California – Inland Empire call (909) 915-2100 or go on line to artinstitutes.edu/inlandempire.

    The Art Institute of California –Inland Empire is one of the Art Institutes (artinstitutes.edu), a system of more than 40 locations throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals.
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    Free Art Classes, Drawing Dreams

    (SAN BERNADINO, Calif.) Being able to draw a live human model is an important skill for any artist, however, not all artists have the chance to practice this type of drawing.

    In the spirit of leading by example, the Art Institute of California –Inland Empire is hosting an artists’ workshop on Saturday, Oct. 18, from 1-5 p.m.

    This workshop gives local artists a chance to try their hand at life drawing and will be held at the Art Institute of California-Inland Empire free charge to the public.

    “Many artists are greatly creative but lack focus,” Santosh Oommen, Academic Director of Media Arts & Animation. “Our goal is to help make better artists. Offering workshops give these artists a chance to focus their raw creative talent.”

    Life Drawing workshops are usually offered on the third Saturday of every month. There are 21 seats available for each class. The workshop is open to the public; the only requirement is that you are 15 years old or above and that you bring your own pencils and drawing paper.

    “Our commitment is to helping artist in the Inland Empire improve their talents. This workshop, for artists as young as 15 years old, will help them to further their development of with the skills they need.” Said Oommen, academic director of media artist animation of The Art Institute of California – Inland Empire.

    The workshop involves drawing from a live figure and covers topics such as anatomy and gestures. To sign up for the Life Drawing workshop, or for more information, call The Art Institute of California – Inland Empire at (909) 915-2100.

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    The Art Institute of California – Inland Empire is one of The Art Institutes (www.artinstitutes.edu), with more than 40 educational institutions located throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals.