LaSalle Medical Associates
- Target: Women 18+ in San Bernardino County
- Objective: Increase patient population in LaSalle clinics, manage crisis communications, and boost awareness among elected officials of services being provided by LaSalle for underserved populations
- Strategy/tactics: Partnered with LaSalle Medical Associates since 2004 to increase awareness of LaSalle clinics and enhance public perception of its healthcare services across all demographics.
- Produced and administered a multi-channel campaign that included radio, TV, newspaper, billboards, and online advertisements, along with social media posts and press releases, media interviews
- Initiatives included:
- Robust government relations effort to secure recognition as a primary healthcare provider in the region
- Increased community outreach efforts to the faith-based and community-based organizations
- Results
- Increased patient enrollment at LaSalle’s Clinics
- Significantly increased public awareness and improved public perception across the Inland Empire of LaSalle and its service to at-risk Latino, foster children, and Black communities.
- Secured multiple award nominations, such as a CDC award for Immunization Partner of the Year
Creative Media
Flyers
Posters
Logos
Newsletters
Social Media
