Long Beach Senior Arts Colony
- Target: Women 35+ in Los Angeles County
- Objective: Significantly increase rental inquiries, tours, and rentals for a senior apartment community
- Strategy/tactics: An advertising and public outreach campaign targeting women aged 35+, who are the primary decision makers for seniors, aged 55 and older. The campaign included the following:
- Produced and administered a multi-channel campaign that included billboards, radio, newspaper, and online advertisements, along with social media posts and press releases, media interviews
- Dameron Communications had a successful track record with the client, Western Seniors Housing, on previous projects.
- Publicizing the performance of high-achieving schools within the District with weekly press releases
- Results
- All 161 units in the senior complex were rented in less than 60 days
Creative Media
Billboards
Invites
Posters/Flyers
Social Media