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    The $800 Million Corporate Advocate Moves to Ontario – Host Grand Opening

    The Corporate Advocate has moved from Rancho Cucamonga to Ontario. To attend the Grand Opening or for more information call, 909 484-4203 or go to: http://www.tcacorp.com/ The Corporate Advocates team Left to right: Matthew Ditty, Vendor Relations, Dustin Garbaciak, Social Media Director, Linda Gellis, Director of Agent Support, Oasis Flores, Hanssel Felix, General Manager, Christine Morales, Customer Service, Wendy Clements, Client Relations Manager, Jenniffer Jerez, Business Development, Mark Munoz, Accounting Manager, Jessica Sanchez, Partner, Ray Blom, COO, Nick Sanchez, CEO, Anthony Hernandez, Business Development, Giselle Carmona, Client Service, Cesia Gonzalez, Customer Service, Chris Blom, Partner, Joy Sanchez, Partner.

    The Corporate Advocate has moved from Rancho Cucamonga to Ontario. To attend the Grand Opening or for more information call, 909 484-4203 or go to: http://www.tcacorp.com/
    The Corporate Advocates team Left to right: Matthew Ditty, Vendor Relations, Dustin Garbaciak, Social Media Director, Linda Gellis, Director of Agent Support, Oasis Flores, Hanssel Felix, General Manager, Christine Morales, Customer Service, Wendy Clements, Client Relations Manager, Jenniffer Jerez, Business Development, Mark Munoz, Accounting Manager, Jessica Sanchez, Partner, Ray Blom, COO, Nick Sanchez, CEO, Anthony Hernandez, Business Development, Giselle Carmona, Client Service, Cesia Gonzalez, Customer Service, Chris Blom, Partner, Joy Sanchez, Partner.

     
    Ontario, Calif. – The Corporate Advocate has moved from Rancho Cucamonga to Ontario. The newly renovated, 6,000 square foot offices are near the Ontario Auto Center. Their Grand Opening and Ribbon Cutting is Thursday April 21, from 5:30 to 8:00 PM at 1455 Auto Center Drive Suite 125, Ontario, CA 91761.
    The Corporate Advocate, and its family of companies, has grown to serve more than 200 client companies nationwide representing more than $800 million in annual payroll.

    The Corporate Advocate is going all out hosting the event. The Grand Opening catering comes from the famous In-N-Out truck and San Antonio Winery servicing their guests of business leaders, business owners, community leaders, elected officials and other dignitaries.

    The Grand Opening includes four ribbon-cuttings with the Ontario, Eastvale, Rancho Cucamonga and Fontana chambers of commerce and tours of the new offices. The Corporate Advocate’s offices include a video production studio, a training facility and large reception area.

    During the festivities, the training room will host speakers addressing interesting solutions to common business problems.

    “We invite our guests to learn more about how The Corporate Advocate’s co-sourcing model improves employee management, reduces costs and increase productivity for small, medium and large businesses,” said CEO and founder Joey Sanchez.

    Sanchez established The Corporate Advocate in the 1980s as a tax and accounting firm. After the great recession of 2008, Sanchez, the Chief Executive Officer and founder, partnered with Ray Blom the Chief Operating Officer, to work towards a common vision of supporting and educating business nationwide.

    “Our vision was, and still is, to help businesses, large or small, stay alive through the right mixture of great insurance plans and employee management services. An excellent solution is the Collaborative Co-sourcing model of employee management,” said Blom.

    Blom expressed that “52 percent of business start-ups fail in the first five years of opening their doors. This is something that we can change in the Inland Empire with the right management tools and employee services. Small Business is the backbone of our economy, and we are dedicated to help small businesses be successful well beyond the five-year mark,” said Blom.

    “Regulation and compliance on employers is becoming more complicated and difficult to handle. We cannot let that be a barrier to entry for any new businesses. The Corporate Advocate’s goal is for each management team to know exactly what they are getting into and exactly how to handle it,” said Sanchez.

    The Corporate Advocate’s family of business includes:

    JS Platinum – Provides companies, small and large, with Business Insurance – Running a business involves a significant investment. Their business insurance experts help protect your investment by minimizing financial risks associated with unexpected events such as an injured employee, a lawsuit, or a natural disaster with the right coverage at the right price.

    TCA Business Services – Provides employers with backend services for by taking on the bothersome tasks of Payroll administration, Payroll Tax filings, Workers’ Compensation, Claims Management and Employee Safety. TCA realizes that Small Business owners do not have the ability or desire to effectively deal with these challenges.

    TCA Incentives – Helps employers recruit and hire new employees, while bringing them money to do it! These guys help you take advantage of government money that is available to employers for hiring and training new employees. They’re so confident they can help that they don’t get paid until you do!
    To attend The Corporate Advocate’s Grand Opening and Ribbon Cutting or for more information call, 909 484-4203 or go to: http://www.tcacorp.com/

    About The Corporate Advocate
    The Corporate Advocate is made up by a family of divisions that is able to offer their unique business solutions independently of each other or as a customizable solution. The Corporate Advocate helps businesses identify and capture available Government Funds and Tax Credits and to help identify, negotiate and secure government incentives. Their ability to capitalize on innovative business programs, cost cutting services and customizable programs has made them one of the most respected and diverse business solutions providers in the markets they serve.

    For more information call, 909 484-4203 or go to: http://www.tcacorp.com/

    -end-

    Calendar Brief
    The $800 Million Corporate Advocate Moves to Ontario – Host Grand Opening
    Ontario, Calif.The Corporate Advocate has moved from Rancho Cucamonga to Ontario. The newly renovated 6,000 square foot offices are near the Ontario Auto Center. Their Grand Opening and Ribbon Cutting is Thursday April 21, 2016 from 5:30 to 8:00 PM at 1455 Auto Center Drive Suite 125, Ontario, CA 91761.

    The Grand Opening catering comes from the famous In-N-Out truck, and San Antonio Winery to serve their guests of business leaders, business owners, community leaders, elected officials and other dignitaries.
     
    To attend or for more information call, 909 484-4203 or go to: http://www.tcacorp.com/

    -end-

     

    School Physicals and Immunizations are Generally Free with Affordable Care Act

     

    A little girl tries on a pair of sandals at the 499 W . Orange Show San Bernardino Target <a style=

    parlay during a back-to-school shopping spree Target and the Salvation Army sponsored for needy children throughout the United States. Photo by Chris Sloan” width=”455″ height=”683″ /> New clothes and a pair of new shoes at workbootsnerd.com are part of going back to school, but so are physicals and immunizations.  Free immunizations are available at LaSalle Medical Associates clinics in Fontana, Hesperia and Fontana.  Photo by Chris Sloan

    (San Bernardino, Calif.) – For many students, seeing the doctor for their annual physical is a requirement at the start of a new school year.
     
    While in the past, some families couldn’t afford school physicals because they lacked health insurance, California Care and California Covered in most cases allows health care providers to offer preventive care at no cost, even when patients have health insurance policies that usually require co-pays.
     
    “Annual physicals are a good idea for everyone,” said Dr. Albert Arteaga, president of LaSalle Medical Associates, In some cases, the schools your children attend will require them.”
     
    “Physicals are required when a child enters school in California, most commonly kindergarten,” said Dr. Albert Arteaga, founder and president of LaSalle Medical Associates, Inc. “If a middle school, high school, college or university student plans to play sports, all schools will require them to obtain a physical at the beginning of the season. Many college and university students often need back-to-school physicals as a condition of living on campus.”
     
    School Physicals and Immunizations are generally FREE with California Care health insurance membership.
     
    Physicals for children typically include making sure they have reached adequate height and weight for their age. Doctors also make sure children are up-to-date on the immunizations needed for their age.
     
    Young children also are evaluated to make sure they can perform certain tasks. For instance a child entering kindergarten should be able to play well with other children, state his or her first and last name, color with crayons and dress him or herself.
     
    Kindergarteners who are not able to do these things may have developmental delays that will cause them to need extra help throughout their education, and may also have medical conditions that need close monitoring by a doctor.
     
    As with adults, physicals also are a time to check overall health, by checking blood pressure, hearing and vision. Doctors also may order blood tests to check for anemia, and a urinalysis to check for infections and diseases such as diabetes.
     
    “All of these things we check for in a physical are what’s known as preventive health care,” Dr. Arteaga said. “We want to make sure we catch things as early as we can so that we can start interventions before they cause serious health problems.”
     
    “Thankfully, now that almost all families have health insurance, these interventions will not be an expensive burden on them. With insurance, they may have to pay a small deductible or copay for treatment, but not the hundreds or thousands it would cost without.”
     
    Most K-12 students in San Bernardino County begin school in August, as do many colleges. Parents of any students needing a mandatory back-to-school physical to start school before Labor Day should schedule an appointment with their doctor immediately. Athletes, and anyone who starts school in September should not wait much longer.
     
    “It is important not to wait until the last minute,” Dr. Arteaga said. “Summer is our busy season, and some doctors won’t be able to see you right away and we do accept patents with out an appointment. “
     
    To make an appointment, or for more information about LaSalle Medical Associates, call the LaSalle clinics nearest you; Fontana 17577 Arrow Blvd. in phone (909) 823-4454, in Hesperia 16455 Main St.  phone (760) 947-2161, and in San Bernardino 1505 West 17th St. phone (760) 947-2161 and 565 N. Mt. Vernon Ave. phone (909) 884-9091 .
     

    -end-

     
    About LaSalle Medical Associates
    LaSalle Medical Associates, Inc., operates four clinics employing more than 120 dedicated healthcare professionals, treating children, adults, and seniors in San Bernardino County.  LaSalle’s patients are primarily served by Medi-Cal and they also accept Blue Cross, Blue Shield, Molina, Care 1st, Health Net and Inland Empire Health Plan (IEHP).  LaSalle’s clinics are at 17577 Arrow Blvd. in Fontana, 16455 Main St. in Hesperia and1505 West 17th St. and 565 N. Mt. Vernon Ave. in San Bernardino.
     
    LaSalle Medical Associates, Inc., is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals and clinics, delivering high quality patience care with more than 150,000 patient visits per year in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino, San Joaquin and Tulare Counties.
     
    LaSalle’s IPA members in the Inland Empire include:  LaSalle Medical Associates, Banning Medical Group and San Bernardino Urological Associates.  Hospital affiliations include: Rancho Springs Medical Center, Arrowhead Regional Medical Center, Community Hospital of San Bernardino, St. Bernadine Medical Center, Mountains Community Hospital, Redland Community Hospital, Loma Linda University Medical Center, Corona Regional Medical Center, Riverside County Medical Center, Parkview Community Hospital, Kaiser Moreno Valley, Kaiser Fontana and Kaiser Riverside.
     
    -end-

    Great Newsletter Design and Writing Sells More …

    Dameron Communications creates newsletters for colleges, universities, doctors, medical clinics, Non-Profits, government and more.

    Dameron Communications creates newsletters for cities, counties, colleges, universities, shopping centers, developers, retailers, computer stores, doctors, medical clinics, Non-Profits, attorneys, schools ad more…

     
    (SAN BERNARDINO, CA.) “Dameron Communicators, that’s what we call the newsletter designs,” says Carl Dameron, founder and creative director of the public relations/advertising firm Dameron Communications. “These newsletters boost awareness and business for all clients who come on board.”
    “We won’t just design, write and produce printed editions,” adds Dameron, “we’ll also create a social network strategy, and post them on all the major  industry websites, create an electronic version for distribution via email and to post on client Web sites.”
    “Our clients will get the broadest possible exposure for their services, offerings and successes. Plus, what goes in the newsletters will also be sent to all media outlets in their service area.  For Inland Empire clients that’s potential exposure to 4.2 million potential customers,” said Dameron.
    “We now how to pull the good stories out of good businesses,” Dameron says, “we know how to tell it, and tell it to more people than ever before.”
    Newsletters are designed, written or produced  in full color, and are available in two-page, to 64-page formats up to 500,000 units.
    Since 1989 Dameron Communications has creatively met the needs of our diverse client base in California. It is an award-winning agency that creates integrated advertising and public relations solutions to increase clients’ sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues.
    Dameron Communications creates advertising for television, radio, newspaper, magazine, and billboards, web sites, mobile web applications, email and more. Public relations services include press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.
    Dameron has earned media coverage for clients from: ABC, CBS, NBC, CNBC, CBS MarketWatch; Fox News, CNN, Nightly Business Report; The Wall Street Journal, New York Times, Los Angeles Times, The Washington Post, Dow Jones News Wire, Bloomberg, Reuters, Associated Press, The Press Enterprise, The Sun, The Daily Bulletin, The Orange County Register, The Daily News, The Daily Press and many more.
    For more information call Carl Dameron at (909) 534-9500.

     -end-

    San Bernardino’s Last Redevelopment Project Opens To Good Reviews

    (Left to Right) Anthony Sandoval, Western Senior Housing President; Heather Rouhana, Representative from Congressmember Gary Miller; Aaron Mandel, Western Senior Housing Vice President and Graham Espley-Jones, Western Community Housing President

    Dignitaries presented the new Magnolia at 9th Street Senior Apartments with certificates of Achievements. (Left to Right) Anthony Sandoval, Western Senior Housing President; Heather Rouhana, Representative from Congressmember Gary Miller; Aaron Mandel, Western Senior Housing Vice President and Graham Espley-Jones, Western Community Housing President

     
    (San Bernardino, CA)  The City of San Bernardino, Western Community Housing, Inc. and Meta Housing, Corp. recently held the grand opening for Magnolia at 9th a 119-unit affordable, luxury, senior housing community now open for seniors.
     
    “This is a great example of what private public partnerships can accomplish,” said San Bernardino Mayor Carey Davis. “It will be a great place for seniors. They will have a wonderful opportunity to improve their lifestyle.”
     
    The Magnolia at 9th Senior Apartments is located in San Bernardino at 181 9th Street near the corner of 9th and Lugo Street. It has been open since January, providing seniors age 62 and older with an upscale but affordable living option.  The apartments include 100 one-bedroom units, and 19 two bedrooms.
     
    The project started out as a partnership between the San Bernardino Redevelopment Agency, Meta Housing, and Western Community Housing. With $7.1 million in redevelopment funding that would allow it to transform a formerly blighted 40-year-old apartment complex into an attractive, safe and modern living place, Meta Housing and Western Community Housing began planning this project in 2009.
     
    Prior to Magnolia at 9th Street, the city had used redevelopment funds to bring about renewal to many other blighted houses and apartments in many other neighborhoods.
     
    In February of 2012 as The Magnolia at 9th was assembling additional funding, state legislation eliminated redevelopment agencies. The City of San Bernardino had to convince the State of California that because Magnolia at 9th was already in progress, the redevelopment funds committed to this project should stay in San Bernardino.
     
    First Ward Council Member Virginia Marquez is a supporter of and advocate for Magnolia at 9th since its beginning.
     
    Support from the project came from San Bernardino City officials including Councilmember Marquez and Mayr Davis. (Left to Right) Mayor Carey Davis, San Bernardino City Mayor; Virgina Marqez, 15th Ward City Counsel Member of San Bernardino and Graham Espley-Jones, Western Community Housing President.

    Support from the project came from San Bernardino City officials including Councilmember Marquez and Mayor Davis. (Left to Right) Mayor Carey Davis, San Bernardino City Mayor; Virginia Marquez, 15th Ward City Counsel Member of San Bernardino and Graham Espley-Jones, Western Community Housing President.

    “Partnerships such as the one the city had with Meta Housing are critical for keeping our city an attractive place to live,” Council Member Marquez said. “This project was very near and dear to me, because it was the last one before the redevelopment agency folded up. It was very touch-and-go for a while, but we persevered and now have this wonderful place for our seniors to live.”
     
    As a leader in the senior housing industry, Western Seniors Housing, Inc., which manages Magnolia at 9th, is committed to raising the level of quality senior housing in the industry through thoughtful management programs geared toward maintaining a high level of satisfaction for the owners, operators and residents of senior apartment communities.
     
    “We are thrilled to be able to offer beautiful, quality, affordable housing designed for seniors age 62+, with many amenities,” said Anthony Sandoval, President of Western Seniors Housing, about the comforts and tranquil living conditions that the community has to offer.
    The Magnolia at 9th Senior Apartments boasts a brand new 2,500 square foot community room where residents may enjoy relaxation and companionship amongst themselves or their guests.
     
    Judi Penman, President and Chief Executive Officer at San Bernardino Chamber of Commerce leads the Ribbon Cutting.

    Judi Penman, President and Chief Executive Officer at San Bernardino Chamber of Commerce leads Mayor Davis, Councilmember Marquez and Aaron Mandel from developer Meta Housing Corp and community members in the Magnolia at 9th Street Senior Housing Official Ribbon Cutting.

    “The completion of this project also helps the City of San Bernardino deliver more quality affordable senior housing units. San Bernardino is approximately 1,000 units short and these 119 units help meet that state requirement,” said former Mayor Patrick Morris.
     
    The $21 million project also comes with exceptional programs for seniors and a sustainable design using “green building” principles designed to exceed existing energy efficiency by more than one-third. The City of San Bernardino is a partner in the project contributing $7.1 million in redevelopment housing funds.
    (Left to Right) Virgina Marqez, 15th Ward City Counsel Member of San Bernardino and Anthony Sandoval, Western Senior Housing President discuss the apartments beauty in the court yard.

    (Left to Right) Virgina Marquez, 15th Ward City Counsel Member of San Bernardino and Anthony Sandoval, Western Senior Housing President discuss the apartments beauty in the court yard.

     
    “We also partner with an organization like EngAGE, to provide programs for seniors that help them maintain a healthier and happier lifestyle. Providing seniors with opportunities to stay connected and active is essential,” said Meta Housing Corp. Vice President Aaron Mandel.
     
    For example, in the computer center, seniors who have never used a computer before learn how to keep in-touch and interact with their children and grandkids.
     
    “We are thrilled to be able to deliver this beautiful senior housing project to San Bernardino,” said Mandel. “About 38 seniors have moved is and are enjoying their apartments.  Rents range from $494 to $807 a month depending on income and availability.”
     
    “Overall, above and beyond the technology, amenities and structure itself, seniors will find a great place they can come to call home and their families can rest assured that their parents, grandparents, aunts and uncles are enjoying their senior years in comfort and good company,” said Mandel.
     
    “We are very excited to bring another great senior apartment community to San Bernardino and the region,” said Mandel. “We look forward to delivering more quality, affordable multi-family housing projects in partnerships with the county and cities in the next few years.”
     
    (Left to Right) Judi Penman, President and Chief Executive Officer at San Bernardino Chamber of Commerce and Rikke Van Johnson, 6th Ward City Counsel Member of San Bernardino.

    (Left to Right) Judi Penman, President and Chief Executive Officer at San Bernardino Chamber of Commerce and Rikke Van Johnson, 6th Ward City Counsel Member of San Bernardino.

    The developer for this project is Meta Housing Corporation and Western Community Housing Corporation. The general contractor is Optimus Construction and the architect is Ken Stockton. Western Seniors Housing provides property management and EngAge delivers senior programs.
     
    For more information or to reserve a spot call the Magnolia at 9th Street Senior Apartments at (909) 388.1203.
     

    -end-

     
     

    Carl Dameron interviewed on KVCR 91.9

    Carl  M. Dameron Founder and Creative Director of Dameron Communications.

    Carl M. Dameron Founder and Creative Director of Dameron Communications interviewed on KVCR.

    Dameron Communications
    Published On : 2/19/2014
    By : Ken Vincent
    From : KVCR
    Categories : Local, Business
    KVCR commemorates African-American history month by hearing about the history of trying to get nonprofit government and other small groups with small budgets to realize the importance of public relations. KVCR’s Ken Vincent talks with San Bernardino PR pro, Carl M. Dameron.
    Listen to Podcast
    http://kvcr.org/News/Stories/2014/February/0219_Dameron_Communications

    Superintendent Brings Success to Moreno Valley Schools

    Dr. Judy White, superintendent of the Moreno Valley Unified School District

    Dr. Judy White, superintendent of the Moreno Valley Unified School District

    Published On : 2/26/2014 7:30 AM
    By : Ken Vincent
    From : KVCR
    Categories : A few years ago, the Moreno Valley schools were in trouble. However, under the leadership of Superintendent Dr. Judy White, the Moreno Valley Unified School District has dramatically turned around, and now has received applause from state education officials, the state teachers’ union, local businesses, and parents of kids who attend Moreno Valley schools. KVCR’s Ken Vincent has a conversation with Superintendent White about how she and the community have pulled together the elements of success in the Moreno Valley School District.
    Listen to Podcast
    http://kvcr.org/News/Stories/2014/February/0226_Superintendent_Brings_Success_to_Moreno_Valley_Schools

    Get your Press Release Published

    The LaGrant Foundation selected Carl M. Dameron, founder and creative director of Dameron Communications to host its first Inland Empire career development workshop for students interested in pursuing a career in advertising or public relations.  The Delta Sigma Theta Sorority cosponsors the workshop.  Photo by Robert A. Whitehead/CSUSB

    The LaGrant Foundation selected Carl M. Dameron, founder and creative director of Dameron Communications to host its first Inland Empire career development workshop for students interested in pursuing a career in advertising or public relations. The Delta Sigma Theta Sorority cosponsors the workshop. Photo by Robert A. Whitehead/CSUSB

    (San Bernardino, CA)  Looking for a great speaker on advertising and public relations? Choose Carl Dameron, Creative Director of Dameron Communications.  He is funny, direct and delivers actionable information you can put to work right away!
    Carl has more than 30 years of successful experience driving national and regional advertising and public relations.
    Carl is available to speak on several advertising and public relations topics including:

    • Advertising – How to create Advertising that works from flyers to TV commercials and everything in between
    • Public Relations – How to get media coverage and increase the positive perception of your organization
    • Government Relations – How to get elected officials to listen and how to leverage their network
    • Community Relations – How get the community to support your goals and objectives

    Call 909) 534-9500  today to book your presentation.
    Dameron Communications Samples:
    Link to TV commercials: http://www.youtube.com/watch?v=k2Yy9VGFNXY&feature=share&list=PLJR8_C-7ySC2d6ZkHj6pCmdBu0Y6SXuvm
    Link to PR TV Clips: http://www.youtube.com/playlist?list=PL2337823B70921E70
    Link to Radio Commercials: https://soundcloud.com/carl-dameron/sets/more-dc-commercials
    Link to Writing Samples: http://www.dameroncommunications.com/blog/
    Link to Art Samples: http://www.dameroncommunications.com/our-work/
     
    Link To Website Samples: 
    http://dameroncommunications.com/
    http://www.lasallemedicalassociates.com/
    http://www.printproplus.net/
    http://claimseducationpanel.com/
    http://www.imageway.com/
    http://iefl.org/
    http://www.casaramonaacademy.org/

    Builder Tim Garcia Supervises Building of Quality Habitat For Humanity Homes

    At the Hesperia House ribbon cutting in October of this year Habitat for Humanity ReStore Manager Jon Biggs with Hesperia City Council Member Russell "Russ" Blewett and Tim Garcia Habitat for Humanity construction manager

    At the Hesperia House ribbon cutting in October of this year Habitat for Humanity ReStore Manager Jon Biggs with Hesperia City Council Member Russell “Russ” Blewett and Tim Garcia Habitat for Humanity construction manager

     

     (Redlands, CA)  Once upon a time, if a family wanted to build a home, everyone in the community would welcome its new neighbors by pitching in and helping. The home would quickly rise up from the ground, and the grateful new residents of this community would show their gratitude by becoming productive citizens who, in turn, helped other neighbors.

     
    Today, an organization called Habitat for Humanity provides that same kind of help; by organizing community volunteers to help deserving low-income families who as an example make up to $50,950 a year for a family of four build their first home.
     
    It isn’t quite as simple though as it was “once upon a time.” For one thing, in the 21st Century, there are a myriad of law governing how people build houses, and there are permits that must be obtained from several local government agencies. It also takes a great deal of skill and knowledge to put together the type of home in which a modern family would feel comfortable.
     
    To make all of that happen a professional construction manager is essential. At Habitat for Humanity, San Bernardino Area, this construction manager is licensed general contractor Tim Garcia.
     
    “Tim is a professional contractor who is dedicated to his work,” said Dennis Baxter, executive director of the Habitat for Humanity of San Bernardino. “And he is a man who does many good things for his community.”
     
    Garcia has had a relationship with Habitat for Humanity of San Bernardino almost since it began.  This connection started at the First Presbyterian Church of San Bernardino, where Garcia and Habitat for Humanity of San Bernardino chapter founder, San Bernardino Mayor Patrick Morris, both attend.
     
    Mayor Morris started the local Habitat chapter in 1992 after working with one of the international organization’s most famous volunteers, former United States President Jimmy Carter.  At the beginning, the Mayor’s church got on board by sending teams of volunteers to Habitat for Humanity’s building projects.
     
    Two years later, Garcia signed up for one of those teams, and thoroughly enjoyed this service. Not only did he volunteer many times after that, he also served as a member of the Board of Directors from 1999-2001 and as resident from 2001–2002.
     
    He enjoyed his contributions to Habitat for Humanity hence since 2004; Garcia has been a part-time employee of Habitat for Humanity, serving as its construction manager.
     
    “That meant they started paying me for the things I was already doing,” Garcia said. “It is my job to train and supervise all the volunteers, which I had been doing as a volunteer.”
     

    Tim Garcia Habitat for Humanity construction manager

    Tim Garcia Habitat for Humanity construction manager

    Garcia also has a full-time job managing his own business, Inland Construction, which provides remodeling and building services to the general public. He has been a licensed general contractor since 2003, and worked in construction for a decade before.
     
    Habitat for Humanity has thousands of chapters throughout the world, including 15 in southern California. The San Bernardino chapter, established in 1992 by current San Bernardino Mayor Patrick Morris, serves most of San Bernardino County. Its territory extends from Fontana to Yucaipa, and north to the desert and Victor Valley areas.
     
    Garcia is a long time resident of San Bernardino and the son of community leaders and philanthropists Ernie and Dottie Garcia.
     
    All Habitat for Humanity organizations acquire either vacant land or dilapidated homes. From these, Habitat creates quality homes, and provides financial assistance to carefully selected families who will receive these homes when they are complete.  The families contribution includes 500 hours of sweat equity in the Habitat for Humanity projects, pay zero interest and pay monthly mortgages of about $500 to $700 a month.
     
    The adults in these families work with Habitat for Humanity staff and community volunteers to construct the homes, although the projects are managed and supervised by licensed general contractors.  Since it has volunteer labor, and often uses donated supplies, it constructs homes for less cost than typical construction.
     
    The San Bernardino chapter serves San Bernardino County communities between Fontana and Yucaipa, as well as the Mountain Communities of Running Springs, Lake Arrowhead, and Crestline, and the Upper Desert towns of Hesperia, Apple Valley and Victorville.
     
    Habitat for Humanity has plans to build seven homes in San Bernardino and Grand Terrace for families that as an example make up to $50,950 for a family of four.
     
    To donate, volunteer or for more information, go online to www.habitatsb.org, or call Habitat for Humanity at (909) 478-1176.
     
    About Habitat for Humanity San Bernardino Area, Inc.
    Habitat for Humanity San Bernardino Area is the local affiliate of Habitat for Humanity International, a faith-based nonprofit organization that works in partnership with families to strengthen communities and transform lives by building new homes, rehabilitating existing homes, and making affordable home ownership a reality for community members in need.
     
    Habitat for Humanity San Bernardino Area serves San Bernardino County communities between Fontana and Yucaipa, as well as the Mountain Communities of Running Springs, Lake Arrowhead, and Crestline, and the Upper Desert towns of Hesperia, Apple Valley and Victorville.
     
    The Habitat for Humanity ReStore is a deep discounted home improvement store that sells building materials, appliances, home accessories, and furniture.  The ReStore accepts donated goods, which are sold to the general public at a fraction of the retail price.  All proceeds are used to fund the administration and rehabilitation or construction of Habitat for Humanity homes.
     
    To find out more about Habitat for Humanity, call 909-478-1176 or visit www.HabitatSB.org.  We also ask you to LIKE us on Facebook at www.facebook.com/SBReStore.
     

    -end-

    Creating an Advertising Campaign That WORKS – Ad Development

     (San Bernardino, CA)  “We are all products. Remember that. As an advertising and public relations creative director, my product is problem solving, knowledge and creativity,” said Carl M. Dameron creative director and founder of Dameron Communications.
     
    “I am going to tell you how to develop an advertising and public relations program to effectively reach your target market, create a positive image of a business in the community and entice the market to buy more of your products, goods and/or services,” said Dameron.
     
    This series has been going for several weeks.  Go to the website for the entire backlog at
    at DameronCommunications.com/blog

    Layout 1
    This January 2012 ad uses the campaign theme for the Magnolia at Highland – “Affordable Luxury”.  We also target seniors by saying, “For ages 62 and better”.  The campaign was very successful. The senior apartments have 100+ person waiting list.

     
    Ad development
    This is where your research bears fruit. Take the information obtained through your research that tells you who your customer is, what they like, and what they like about your products and services to develop a campaign theme to reach your target market.
     
    This theme must translate well into print, radio, television, your website, billboards, Email, social networks, and direct mail to grab the target’s attention and leave the right impression. If you need help to develop your ads use: and ad agency, freelance artists, university students or talk to your newspaper or radio representative.
     
    You can also call Dameron Communications to help you develop your plan.
     
     
    Campaign goal
    We know the goal is to increase sales and profit:

    • But of what product ?   You want to include all of them but really pick one.
    • Of what service?  Again I know, you want to include all of them, but again pick one.
    • Where is it?  Where are your locations or do you come to me?
    • When do customers want to buy your stuff? — Winter, spring, summer or fall?

     
    Start by reviewing your sales and promote your most popular product or the thing you are known for.
     
    80 percent of your business comes from 20 percent of your customers.  Define who the 20 percent are, what they want and create your campaign to go after more people like them!
     
    For Argosy University they are highly recognized for their Postgraduate degrees in Psychology, Education and Business, that’s their 20 percent.  So our goal was to increase enrollment in those programs.  They also have bachelors degree completion programs and other offerings.
     
     
    Slogans – “Campaigns that work!”  That’s the Dameron Communications slogan
     
    How do you start?  Try creating a quick five-second description of what you do that makes your customer feel better good about buying your product.  Then massage it into a slogan.
     
    Here are some examples.
     

    • For SpeakerCraft we created the slogan “The Art of Sound”.  They sell speakers and high-end stereo equipment.  Not just things to make music, but things to make music sound exceptionally great.

     

    • For the San Bernardino County Department of Public Health AIDS program the slogan was “Know your Status”.  We show multiethnic real people and ask the question: “Are you HIV Positive of Negative?”
    HIV/AIDS Bus Shelter
    Are you HIV Positive of Negative?  Do you know?  You should know.  Take control.  Get checked for free at the San Bernardino County Health Department.

     

    • For The Magnolia at Highland the slogan is “Affordable Luxury”.   This project is a low income senior citizen complex, however it is designed and built like a luxury resort.  So we sold it that way.   We used the images reserved for luxury spas and luxury resorts, people in the pool, the cabañas and the beautiful entry.  Instead of 62 and older we came up with 62 and Better.

     

    The Magnolia at Highlands Senior Citizen Apartments Grand Opening invitation created for Western Seniors Housing
    The Magnolia at Highland Senior Citizen Apartments’ Grand Opening invitation created for Western Seniors Housing.  It clearly shows the luxury features available in the Senior Apartments.
    • For Argosy University it’s “Education that Works.”  This slogan has multiple meanings.  Not only does the education help you be a better person, but the reason many people get a post-graduate degree is to get a better job and make more money, so having a degree from Argosy helps to get you more work.  The other issue with Universities new to the area is the question of trust. We included the line “quality Education for over 30 years in Psychology, Education and Business” to demonstrate that Argosy was not a new University, just new to the area.  This line is to solidify the brand and increase trust.  The campaign increase enrollment 450 percent and made the campus the fastest growing start up the history of 22 campus system.
    • Yes, it does sound like our slogan.  Argosy abandoned it and so we picked it up.  Waste not, want not.
    Education That Works was the Slogan we created for Argosy University
    “Education That Works” was the slogan we created for Argosy University. This is the billboard we created, we also created newspaper ads, plus magazine and radio commercials.

    Good luck, and remember the target for your slogan is your customers, not you!
     
    To Be Effective In Advertising, Plan And Be Consistent.

    Display your slogan everywhere. This is the email signature for Dameron Communications

     
    DC Email art_DC has Moved correct
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    For a free one-hour consultation call Carl M. Dameron at (909) 534-9500.
    For a free copy of “Effective Advertising & Public Relations” click here to download: DC-701 Effective advertising-legal 51211.
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