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    (RANCHO CUCAMONGA, Calif.) Kirk Donovan, an advertiser turned behavioral scientist who once lived in the Inland Empire, will be the guest speaker for the Inland Empire Ad Club’s meeting Thursday, Aug. 14.

    The luncheon meeting takes place from 11:30 a.m. to 1 p.m. at the Spaghetti Factory, 11896 Foothill Blvd., Rancho Cucamonga 91730.

    Donovan runs an advertising consulting firm in Atlanta, where he specializes as a behavioral scientist. He has more than 30 years of retail advertising experience, and started by selling advertising for a radio station. 

    “He is one of the most popular speakers on the American Advertising Federation speaker’s circuit,” said John McCarthy, vice president and programs chair for the Inland Empire Ad Club. “Since the entire purpose of advertising is to get someone to respond to the message, learning from a behavioral scientist should definitely improve your advertising campaign!

    Inland Empire Ad Club is the local chapter of the American Advertising Federation. 

    Kirk’s presentation to the Inland Empire Ad Club will be based on his book AdSense-The Behavioral Science of Advertising. His presentation will teach people involved in retail advertising how to think as a behavioral scientist.

    To attend, register online at www.AAF-InlandEmpire.com, call (866) 922-4632, ext. 111 or email JMcCarthy@WebMetro.com 

    The cost for Inland Empire Ad Club members who RSVP before the event is $10, and for students it is $5. All others, including non-members and members who did not RSVP, pay $20.

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