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    Grand Marshalls Announced for San Bernardino MLK Parade and Extravaganza January 16th

    James Ramos, California State Assemblymember is one of the four Grand Marshalls for the 2023 San Bernardino MLK Parade and Extravaganza on Saturday January 16 on the WestSide of San Bernardino from Mt. Vernon to California Street on Baseline Ave.

    James Ramos, California State Assemblymember is one of the four Grand Marshalls for the 2023 San Bernardino MLK Parade and Extravaganza on Saturday, January 16 on the WestSide of San Bernardino from Mt. Vernon to California Street on Baseline Ave.

     

    San Bernardino County Fifth District Supervisor Joe Baca, Jr. is one of the four Grand Marshalls for the 2023 San Bernardino MLK Parade and Extravaganza on Saturday January 16 on the WestSide of San Bernardino from Mt. Vernon to California Street on Baseline Ave.

    San Bernardino County Fifth District Supervisor Joe Baca, Jr. is one of the four Grand Marshalls for the 2023 San Bernardino MLK Parade and Extravaganza on Saturday, January 16 on the WestSide of San Bernardino from Mt. Vernon to California Street on Baseline Ave.

     

    San Bernardino Mayor Elect Helen Tran is one of the four Grand Marshalls for the 2023 San Bernardino MLK Parade and Extravaganza on Saturday January 16 on the WestSide of San Bernardino from Mt. Vernon to California Street on Baseline Ave.

    San Bernardino Mayor Elect Helen Tran is one of the four Grand Marshalls for the 2023 San Bernardino MLK Parade and Extravaganza on Saturday, January 16 on the WestSide of San Bernardino from Mt. Vernon to California Street on Baseline Ave.

     

    San Bernardino Chief of Police Darren J. Goodman is one of the four Grand Marshalls for the 2023 San Bernardino MLK Parade and Extravaganza on Saturday January 16 on the WestSide of San Bernardino from Mt. Vernon to California Street on Baseline Ave.

    San Bernardino Chief of Police Darren J. Goodman is one of the four Grand Marshalls for the 2023 San Bernardino MLK Parade and Extravaganza on Saturday, January 16 on the WestSide of San Bernardino from Mt. Vernon to California Street on Baseline Ave. 

    SAN BERNARDINO, CALIF.  Grand Marshals for the 2023 San Bernardino MLK Parade and Extravaganza are James Ramos, California State Assemblymember; Joe Baca, Jr., San Bernardino County Supervisor, Fifth District; Helen Tran, San Bernardino City Mayor-Elect; and our new African American Chief of Police for the City of San Bernardino Darren L Goodman.

    The parade celebrates the life and legacy of Dr. Martin Luther King, Jr.

    “We are honored to have these illustrious leaders of our community be the Grand Marshalls for the MLK DAY Parade and Extravaganza,” said Rich Wallace, president of the Southern California Black Chamber of Commerce.

    The MLK Day Parade & Extravaganza will be held January 16th on San Bernardino’s Westside along Baseline Street, from Mt Vernon Ave. to California St.

    “Come rejoice with vendors, music, community booths, a First 5 children’s zone, fun, and entertainment at the parade and at the Extravaganza at Ann Shirelles Park, between California Street and North Pennsylvania Ave., between West Baseline Street and West 15th Street,” said Lue Dowdy, Parade Chair.

    Dowdy added, “We are still accepting applications for entertainers, vendors, food vendors, classic and custom cars, and motorcycles.”

    The event starts at 11:00 am at the Graciano Gomez Elementary School at Mt. Vernon and Baseline, with the Parade starting at 1:00 pm and continuing west on Baseline, ending at Anne Shirelles Park on California Street.

    Participating organizations for The San Bernardino MLK Day Parade include The Southern California Black Chamber of Commerce, Lue Productions Community Umbrella Services, Dameron Communications, YouthBuild Inland Empire, Chords Youth Enrichment Program, San Bernardino Valley College, San Bernardino Airport, Off the Chain Alliance, Westside Story newspaper, Empire Talks Back and the Black Health Coalition.

    For more information or to sign up to be in the MLK Day Parade go to BlackChamberofCommerce.org and follow the link for information and registration or call (888) 466-7408.

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    The San Bernardino MLK Day Parade & Extravaganza Returns to San Bernardino’s Westside in Celebration of Dr. King’s Birthday

    The WestSide Pacesetters Drill Team in prevues MLK Day Parade

    The WestSide Pacesetters Drill Team in prevues MLK Day Parade

    The Parade celebrates Dr. King and the civil rights movements greatest achievements: convincing congress to pass the 1964, Civil Rights Act, eliminating legalized racial segregation and the 1965, Voting Rights Act eliminating legal barriers to voting for African Americans in the United States.

    San Bernardino Calif.   Southern California Black Chamber of Commerce brings back The San Bernardino MLK Day Parade & Extravaganza in celebration of Dr. King’s birthday on Monday January 16th, 2023, at 11:00 AM.  The Parade starts at Graciano Gomez Elementary School at Mt. Vernon and Baseline and continues west on Baseline ending at Arroyo Valley High School and Anne Sherrell’s Park.

    “Everyone is invited to attend the parade and & Extravaganza in honor of Dr. Martin Luther King, Jr., and his legacy of freedom. Come rejoice with vendors, music, community booths, First 5 children’s zone, custom and classic cars, motorcycles, fun and entertainment at the parade and after at Arroyo Valley High School and Anne Sherrell’s Park,” said event Chair Lou Dowdy.

    Spectators enjoy the MLK Day parade.

    Spectators enjoy the MLK Day parade.

    Dr. Martin Luther King Jr. (born  January 15, 1929 – April 4, 1968) was an American Baptist minister and activist, one of the most prominent leaders in the civil rights movement from 1955 until his assassination in 1968. King advanced civil rights for people of color in the United States through nonviolence and civil disobedience. Inspired by his Christian beliefs and the nonviolent activism of Mahatma Gandhi, he led targeted, nonviolent resistance against Jim Crow laws and other forms of discrimination.

    Dr. King and the civil rights movements greatest achievements were convincing congress to pass the 1964, landmark Civil Rights Act, essentially eliminating legalized racial segregation in the United States. The legislation made it illegal to discriminate against Blacks or other minorities in hiring, public accommodations, education or transportation, areas which at the time were still very segregated in many places in America.

    The SanBernardino City Police Department control traffic.

    The San Bernardino City Police Department control traffic.

    In 1965, they also convinced congress to pass Voting Rights Act, which was an equally important set of laws that eliminated the remaining barriers to voting for African Americans, who in some locales had been almost completely disenfranchised.

    The campaign for a federal holiday in King’s honor began soon after his assassination in 1968. President Ronald Reagan signed the holiday into law in 1983. To learn more about Dr. King go to: TheKingCenter.org.

    Assemblymember Eloise Reyes and her husband Frank Reyes in a previous MLK Day parade

    Assemblymember Eloise Reyes and her husband Frank Reyes in a previous MLK Day parade

    Set up and staging for The San Bernardino MLK Day Parade & Extravaganza begins at 11:00 am at Graciano Gomez Elementary School in San Bernardino and the parade starts at 1:00 PM.  The celebration at Arroyo Valley High School and Anne Sherrell’s Park continues until 8:00 PM.

    Collaborators for The San Bernardino MLK Day Parade include: The Southern California Black Chamber of Commerce, Lue ProductionsCommunity Umbrella Services, Dameron Communications, YouthBuild Inland Empire, Chords Youth Enrichment Program, San Bernardino Valley College, San Bernardino Airport, Off the Chain Alliance, Westside Story Newspaper, Empire Talks Back and Black Health Coalition.

    For more information or to sign up to be in the MLK Day Parade go to BlackChamberofCommerce.org follow the link for information and registration or call (888) 466-7408.

    About The Southern California Black Chamber of Commerce

    The Southern California Black Chamber of Commerce (SCBCC) is a nonprofit 501(c)(6) business organization dedicated to improving the economic environment for the minority business community and fostering business development and prosperity. The SCBCC focuses its efforts on four major areas: Economic Development, Community Development, Public Policy, and Membership Services.

    For more information or to join the Chamber go to BlackChamberofCommerce.org or call (888) 466-7408.