National Restaurant Chain
National Restaurant Chain – A prominent nationwide restaurant chain found itself facing a public relations disaster. A customer contracted an e-coli infection from a salad bar in one of the facilities. While the chain was ruled to be free of responsibility, the word soon spread that the operation was somehow negligent in its processes. Customer counts plummeted.
The Result? Media tours of facilities in various restaurants in the chain were conducted by key local media representatives resulting in often front-page coverage. Chain executives welcomed press conference opportunities to explain what happened and who was or was not responsible, yielding exposure in more than 20 national publications. Within just a matter of weeks, business and customer counts were back to normal.
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