Stillwater Press – The Southern California publisher of the TULIPP Guide, a potentially lifesaving emergency medical foldout, knew how to create it, how to design it, how to get it manufactured. Now, though, they faced the maze of how to get the word out.
The Result? Samples and cover letters were sent to national reviewers and to experts for endorsement comments to be used in later promotion. Among major media results were reviews in Westways magazine from the Auto Club, and the Costco chain’s monthly magazine. The author was interviewed on burgeoning satellite radio and other standard outlets. Media coverage exceeded expectations, and ales ballooned well beyond forcasts.
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