AHHI – The African American Health Initiative
AHHI – The African American Health Initiative. Dameron Communications created and implemented an effective advertising and public relations strategy to mobilize participation in a study and strategy to improve black health in San Bernardino County by effectively informing the public that blacks are dying 13 years younger than whites. We also kept the public and the elected officials informed and involved. Additionally, we forged solid relationships with the media to keep black health issues in the minds of the healthcare community, politicians and blacks.
The Results? We achieved national exposure for the most comprehensive study of black healthcare issues in the nation. The report produced state and federal bills to make positive change in black healthcare. We also created nine recommendations to positively affect black health in the county, and the County Health Department has agreed to develop a multicultural county-wide health plan.
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