Ad Club Hosts Fall Workshops in Riverside For Improving Digital Marketing Strategies

Written by Admin on August 22, 2013. Posted in IEAC

On Sept. 5, Neil Folgate, dMarketing Director at WebMetro in San Dimas will lead a Paid Search Advertising workshop as the first speaker in the AAF Digital Marketing luncheon series at the Old Spaghetti Factory in Riverside.

(Riverside, CA) The local advertising club is hosting three luncheon workshops this fall to help businesses in the Inland Empire improve their digital marketing strategies.

Those who register at http://aaf-inlandempire.com for all three educational programs in advance will get a substantial discount over the price at the door. Registration deadline is September 4.

The workshops are scheduled for September 5, October 10 and November 7 at the Old Spaghetti Factory in Riverside, 3191 Mission Inn Ave., Riverside CA 92507 and are open to the public. The luncheons begin at 11:30am.

The topic for September 5 is Paid Search Advertising 101. On October 10, Search Engine Optimization Factors and Trends will be presented and the series concludes on Nov. 7 with Mobile Marketing-Reaching Connected Consumers.

Leading the discussions are experts in digital marketing, according to John McCarthy, Programs Chair at the American Advertising Federation- Inland Empire (AAF). “These are not sales pitches,” he said. “Each luncheon is customized to give you actionable steps to grow your business.”

The first workshop on Sept. 5 will be led by Neil Folgate, Director of eMarketing at WebMetro in San Dimas. His presentation, Paid Search Advertising 101 will include paid search advertising strategies on Google, Yahoo or Bing. Folgate has ten years of experience managing paid search campaigns.

On Oct. 10, Bruce Clay, President of Bruce Clay, Inc., an expert in Search Engine Optimization will present SEO Factors and Trends-Midyear 2013 Report.

On Oct. 10, Bruce Clay, President of Bruce Clay, Inc., an expert on Search Engine Optimization will present SEO Factors and Trends-Midyear Report for 2013. His Simi Valley based global internet marketing agency has offices in Europe, Japan, India and Brazil. Clay is an SEO industry expert and featured speaker at the SEO Expo and Search Engine Strategies. He is the author of SEO All-in-One for Dummies, SEO Code of Ethics and SEO Training Services.

At lunch on Nov. 7, Claus Enevoldsen, Senior Product Marketing Manager at Next Issue Media, will lead a discussion on Mobile Marketing—Reaching Connected Consumers. All Digital Marketing workshops are sponsored by the AAF and will be held at the Old Spaghetti Factory in Riverside.

The final workshop, Mobile Marketing-Reaching Connected Consumers on Nov. 7 will be led by Claus Enevoldsen, a Senior Product Marketing Manager at Next Issue Media. With offices in San Francisco and New York City, the company is a start-up that is behind the Next Issue App., a joint venture of leading U.S. publishers including Conde Nast, Hearst, Meredith, News Corporation and Time, Inc. Previously, he led the mobile strategy at 70 websites sponsored by Freedom Communications which publishes the Orange County Register. His specialty is user experience with websites, smartphones and tablets. Enevoldsen earned his MBA at CalState San Bernardino and is considered an expert in mobile marketing.

According to McCarthy, the AAF is packaging the Digital Marketing Series to save attendees money on registration. AAF members only pay $75 for all three workshops, while the cost for the general public is $150. Individually, AAF members pay $35 per session and the general public pays $60.

By joining the AAF now, McCarthy said that new members will qualify for the package discount and also receive a printed and bound copy of each presentation as part of early bird registration.

To learn more about the Digital Marketing Fall Series and the AAF, contact McCarthy at hellojohnmccarthy@gmail.com or visit http://aaf-inlandempire.com

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