Dameron Helps Out Where He Can
(SAN BERNARDINO, CA.) Carl M. Dameron, president of Dameron Communications (www.DameronCommunications.com), a mainstay in Southern California PR and advertising for many years, is a man who looks forward to giving to his community. Even passing along hard-learned secrets from the advertising and public relations wars.
“If I can help a small business or non-profit organization improve its way of life or way of business, I should do it. It’s the right thing.”
Since 1989 Dameron has worked for some of the area’s biggest names: California Portland Cement Company, Sprint, The Salvation Army, The South Coast Air Quality Management District (SCAQMD), The Art Institute of California, Argosy University, Education Management Company (EDMC), The California Department of Education, Cities and counties, helping them with what he calls “effective advertising and public relations.”
With that in mind, Dameron has published a free brochure, “Effective Advertising & Public Relations.” It’s not a “puff piece” hyping his own company, not by any means. As he writes, “I am going to tell you how to develop an advertising and public relations program to effectively reach your target market, create a positive image of a business in the community to entice the market to buy more of your products, goods and/or services.”
“The goal is to help smaller companies grow bigger by giving them the steps they need in four short pages,” said Dameron.
Then it’s on to Market Research with a dozen questions a business person should ask about their own firm, and Dameron tells where to acquire market demographics.
Ad Development introduces readers to print, radio, TV, Website, billboards, E-blasts, social ads and direct mail, showing you where to find (often free) help creating your ads. He details a solid ad tip: “I can tell you ten different things and you may remember just one or two, or I can tell you one thing ten times, and you will remember the one. Do the latter.”
Sections follow this on Media Planning and Placement. When you have a sale, advertise the same products in all media.
Ad Sourcing follows with the most effective methods of tracking how customers and clients learned about your business.
In the “Effective Public Relations” section Dameron covers the benefits of press releases and details the 16 best reasons for issuing them. And under “Effective Government Relations” he writes, “Often the solution to a government problem is to make the right presentation to the right people at the right time,” and gives details.
Dameron’s “Effective Advertising & Public Relations” moves to “Effective Community Relations,” and how to be a member of, and work closely with, community leaders.
He concludes succinctly with the seven key points to remember in all this.
Get a free copy of “Effective Advertising & Public Relations” on line at DC-711 legal effective advertising web, or a free one-hour consultation call Dameron Communications at (909) 534-9500.
About Dameron Communications
Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. It is an award-winning agency that creates integrated advertising and public relations solutions to increase clients’ sales and profits, inform the public or gain acceptance of potentially controversial issues.
We serve clients who make the world a better place – small business or large, government or non-profit, product, service or cause primarily in California’s Orange, Riverside and San Bernardino Counties.
Dameron Communications creates advertising for television, radio, newspaper, magazine, and billboards, web sites, mobile web applications, email and more. Public relations services include press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.
Dameron Communications has earned media coverage for clients from: ABC, CBS, NBC, CNBC, CBS MarketWatch; Fox News, CNN, Nightly Business Report; The Wall Street Journal, New York Times, Los Angeles Times, The Washington Post, Dow Jones News Wire, Bloomberg, Reuters, Associated Press, The Press Enterprise, The Sun, The Daily Bulletin, The Daily News, The Daily Press and many more.
carl dameron, Carl Dameron