The Salvation Army Corps of San Bernardino recently welcomed new corps officers, Major Daniel and Captain Anya Henderson.
(San Bernardino, CA) The Salvation Army Corps of San Bernardino recently welcomed new corps officers, Major Daniel and Captain Anya Henderson. The couple previously served the Salvation Army in Estonia, a nation that once was part of the Soviet Union.
“We believe that the best days of the communities that we serve are just ahead of us, and that working together, we will usher in the bright future that we have longed to see! Don’t miss out on this opportunity to stand together for the good of our community. I will be looking forward to meeting you,” said Major Dan Henderson.
Anya was born in St. Petersburg, Russia. At that time, her city was known as Leningrad, and country was known as the Union of Soviet Socialist Republics (USSR).
In the early 1990s the Soviet Union dissolved. Leningrad, which had been named for the first Soviet leader, Vladimir Lenin, took its original name of St. Petersburg and most of the Soviet nation, the Russian Socialist Republic, reverted to its original name, Russia. There are also more than a dozen smaller nations that gained their freedom from what was the Soviet Union. The Hendersons have served with The Salvation Army in several of these former Soviet Republics.
The Soviet Union had banned most churches from the country, but the Russian government was more receptive. In 1992, it allowed the Salvation Army to return to the Russian Federation.
Anya Henderson was one of the first soldiers to serve in the new Russian Salvation Army. She served as a youth worker, administrative aid, corps program assistant and translator (Russian to English).
Anya graduated from the St. Petersburg University Herzen State College of Education with a bachelor’s degree in Early Childhood Education (English Language Emphasis) in 1999. By then she had met and become engaged to Daniel Henderson.
Daniel Henderson is a southern Californian. He graduated in 1989 from Madison High School in San Diego, as a National Merit Scholar, and earned Regent’s Scholarship to the University of California, San Diego. In 1993, Daniel graduated from the University with a bachelor’s of science in biochemistry and cell biology.
From 1993-1994, Daniel Henderson served in the former Soviet republic of Georgia as the Salvation Army’s humanitarian aid coordinator for Western Georgia. During that time, he oversaw the distribution of over 4,000 metric tons of USDA food aid to over 100,000 people, during the instability at the end of the Georgian civil war.
Daniel then returned to southern California, and in 1996 completed the two-year Salvation Army Officer’s Training at the College For Officers Training in Rancho Palos Verdes. Upon graduation and commissioning as an Officer, Daniel was appointed to lead the Petrodvorets Corps in the outskirts of St. Petersburg. He served in that Corps on missionary service for one year, then returned to the USA to take up appointment at the Cathedral City Corps. He then served for one year at the Santee Corps, before being moved to the College For Officer Training as a Training Officer.
In 2001 Anya completed the course of Salvation Army Officer’s Training at the College For Officers Training in Rancho Palos Verdes, CA. While she completed her two-year training, she and Daniel were married in March of 2000.
The couple then served together in Cheyenne, Wyoming from 2001-2002 and Narva, Estonia from 2002-2009.
Captain Anya served as the Corps Officer of the Tallinn Kopli Corps from 2009 until coming to San Bernardino. During their time in Tallin, which is the capital of Estonia, Major Daniel served as the Regional Commander for all Salvation Army units in Estonia.
Anya is an accomplished writer and speaker in both Russian and English, and routinely translates speech and written material into both languages. Daniel has spoken and given lectures in Scotland, Norway, Finland, Estonia, Russia, and the United States.
The couple has six 6 children, ranging in age from 16 years to 16 months.
For more information on the Salvation Army or services they provide please call (909) 888-1336.
About the Salvation Army San Bernardino Corps
The Salvation Army may be able to provide emergency services including food; lodging for homeless or displaced families; clothing and furniture; assistance with rent or mortgage and transportation when funds are available. The Salvation Army Team Emergency Radio Network (SATERN) assists rescue workers and evacuees in such disasters as fires.
The Salvation Army is an evangelical part of the Universal Christian Church, and also offers evangelical programs for boys, girls and adults. One of the largest charitable and international service organizations in the world, The Salvation Army has been in existence since 1865 and in San Bernardino since 1887, supporting those in need without discrimination. The San Bernardino Corps of The Salvation Army serves Bloomington, Colton, Grand Terrace, Highland, Rialto, and San Bernardino. Donations may always be made online at www.salvationarmyusa.org or by calling 1-(800)-SAL-ARMY. Our local number is (909) 888-1336.
(San Bernardino, CA) The Salvation Army San Bernardino Corps will experience its own new beginning when it breaks ground on a new Community Center building 12 noon on Thursday, Oct. 10.
The Salvation Army throughout the world is known for helping people get a fresh start in life, and nowhere is this truer than at the San Bernardino Corps. When it completes the remodeling of the former school at 2626 E. Pacific Ave., Highland, it will have greatly expanded facilities to provide youth programs, church services, character building programs, and other community services.
“I cordially invite you to take part in the ongoing restoration of San Bernardino as we celebrate the groundbreaking for our new community center!” said Major Dan Henderson. We believe that the best days of the communities that we serve are just ahead of us, and that working together, we will usher in the bright future that we have longed to see! Don’t miss out on this opportunity to stand together for the good of our community. I will be looking forward to meeting you on Thursday!
Since 1887, the San Bernardino Corps has helped residents of the San Bernardino area overcome life’s challenges. Its current service area is San Bernardino, Highland, Bloomington, Colton, Grand Terrace and Rialto.
Honored guests at the groundbreaking will be San Bernardino Mayor Patrick Morris, Salvation Army Divisional Commander Major Lee Lescano and members of the Salvation Army San Bernardino Corps Advisory Board.
The Salvation Army will serve a light lunch after the ground-breaking ceremony for those who RSVP.
For more information or to attend the event call Paul Bennet at (909) 888-1336
About the Salvation Army San Bernardino Corps
The Salvation Army may be able to provide emergency services including food; lodging for homeless or displaced families; clothing and furniture; assistance with rent or mortgage and transportation when funds are available. The Salvation Army Team Emergency Radio Network (SATERN) assists rescue workers and evacuees in such disasters as fires.
The Salvation Army is an evangelical part of the Universal Christian Church, and also offers evangelical programs for boys, girls and adults. One of the most effective charitable and international service organizations in the world, The Salvation Army has been in existence since 1878 and in San Bernardino since 1887, supporting those in need without discrimination.
The San Bernardino Corps of The Salvation Army serves Bloomington, Colton, Grand Terrace, Highland, Rialto, and San Bernardino. Donations may always be made online at www.salvationarmyusa.org or by calling 1-(800)-SAL-ARMY. Donations should reference the San Bernardino Corps. Our local number is (909) 888-1336.
African American history exhibit at Hard Drive Data Doctor The San Bernardino County Museum from the Black Voice Foundation Inc.
More than 1,000 African American museum leaders from all over the world look to Riverside to host the first AAAM Conference west of the Rocky Mountains
(RIVERSIDE, CA) The Association of African American Museums (AAAM) is in final negotiations with the Riverside Convention and Visitors Bureau to host the 38th annual AAAM conference in downtown Riverside in August 2016.
The conference covers three days, attracting more than 1,000 curators, historians, librarians, museum professionals and cultural leaders from 200 museums, libraries and institutes from around the world.
“We are pleased to select Riverside, California as the finalist for our 2016 conference,” said Samuel W. Black, AAAM President, and Director of African American Programs at the Senator John Heinz History Center in Pittsburgh, Pennsylvania.
The Association of African American Museums (AAAM) is a non-profit organization established to support African and African American focused museums nationally and internationally, as well as the professionals who protect, preserve and interpret African and African American art, history and culture.
“We are planning the largest exhibit of African-American art and culture on the West Coast,” said world famous African-American artist, Charles Bibbs, art committee chair.
“We are excited that the City of Riverside was chosen as the location for the 2016 conference,” said world famous African-American artist Charles Bibbs, art committee chair. “We are planning the largest exhibit of African-American art and culture on the West Coast.”
Riverside is the host city and the Dora Nelson African American Art and History Museum in Perris, is the host museum in collaboration with Riverside African American Historical Society, The Black Voice Foundation and the Riverside Convention & Visitors Bureau.
“This is an exciting opportunity for more than 1,000 African-American museum leaders to visit Riverside and showcase African-American Culture and to experience the region’s culture,” said Debbie Megna, executive director of the Riverside Convention and Visitors Bureau. “This event will generate income for the convention center and our region’s businesses, hotels, restaurants and encourage shopping with local malls, shops, stores and vendors.”
To take advantage of hosting world’s foremost authorities in the preservation and promotion of African-American Culture to downtown Riverside, the Riverside African-American Festival Committee is planning to host a week long African-American Cultural Celebrationto coincide with the conference.
“The addition of a week long African-American Cultural Celebration will increase the number of visitors to more than 10,000 people, generating more revenue to our city and increasing Riverside’s international cultural significance,” said Carl M. Dameron, Committee Chair.
Left to Right: Lovella Singer, Carl Dameron, Charles Bibbs. Front Row: Alberta Mable Kearney, 92 year-old visionary & founder of the DNAAAHM. Members of the AAAM 2016 Riverside reception committee. Not pictures and Dr. Ruth Jackson, Director Tuskegee Airman Archive, University of California, Riverside, Rose Mayes; President Riverside African American Historical Society, and Hardy Brown II, Black Voice Foundation.
“We are excited about to the opportunity to showcase the Cities of Riverside and Perris and the region as a cultural hub. We plan to celebrate African American culture by partnering with the area’s leading artists, museums, theaters, schools, colleges and universities to showcase world class exhibits of African American art, photography, film, theater, history and music,” said Dameron.
Previous AAAM conferences were held in major eastern cities including Charlotte, North Carolina; Washington D.C.; Baltimore, Maryland; Tallahassee, Florida; Chicago, Illinois; Pittsburgh, Pennsylvania; Birmingham, Alabama; St. Louis, Missouri and the farthest west, Denver, Colorado.
The Riverside AAAM Conference 2016 is charged with raising the funds to host the conference. The initial fundraising goal is $15,000, with a third of the funds already committed. The committee is looking for business and community organizations, along with local leaders for sponsorships and advertising at the conference.
Contact Carl M. Dameron at (909) 534-9500 for more information on sponsorships, advertising and promotions.
The Riverside African-American Festival Committee members include Chair, Carl Dameron, Creative Director of Dameron Communications; AAAM Conference Co-Chairs, Lovella Singer, CEO of the Dora Nelson African American Art & History Museum (DNAAAHM) in Perris and Dr. Ruth Jackson, Director Tuskegee Airman Archive, University of California, Riverside and Charles Bibbs, Arts Coordinator Chair.
Additional committee chairs include: Site, Transportation and Logistics, Debbie Megna; Treasurer/Finance, Rose Mayes; President Riverside African American Historical Society, Sue Strickland, Lynne Taylor, DNAAAHM Treasurer; Hardy Brown II, Black Voice Foundation, museum consultant; Dave Stuart, City of Perris Museum Consultant; Sarah Wolk, Western Region Outreach Coordinator; Shirley Johnson, Chair of DNAAAHM Board of Directors; Katie Keyes, Perris Valley Museum Historical Association; and Patricia Korzac, March Air Museum.
For more information on the Riverside AAAM 2016 Conference contact Debbie Megna at (951) 222-4700.
About Riverside Association of African American Museums (AAAM) 2016
Riverside AAAM 2016 is a collaboration of several agencies that attracted the 2016 Association of African American Museum Conference to Riverside. Their mission is to promote the positive interpretation of African and African American art, history and culture in the Inland Empire. The group will also develop and promote an annual African American Cultural Festival in downtown Riverside to protect, preserve, interpret and commemorate African American/Black culture. About The Association of African American Museums (AAAM)
The Association of African American Museums (AAAM) is a non-profit member organization established to support African and African American focused museums nationally and internationally, as well as the professionals who protect, preserve and interpret African and African American art, history and culture.
Established as the single representative and principal voice of the African American museum movement, the Association seeks to strengthen and advocate for the interests of institutions and individuals committed to the preservation of African-derived cultures.
The services provided by AAAM enhance the ability of those museums to serve the needs and interests of persons of African ancestry and those who wish to know more about the art, history and culture of African-derived cultures.
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Frances Grice has made arrangements for Merriweather & Willliams Consulting to present their bonding and insurance services to local subs looking to pursue construction opportunities on the San Bernardino Community College District (SBCCD) projects, managed by Kitchell/BRJ, as well as other construction projects non SBCCD related.
Please forward to contractors you may know
CONSTRUCTION BONDING AND INSURANCE ASSISTANCE OCTOBER 3, 2013 12PM – 2 PM COMMUNITY COLLEGE DISTRICT – CONFERENCE CENTER 154 DEL ROSA AVE (Applied Technology Room) SAN BERNAREDINO
MERRIWEATHER & WILLIANS INSURANCE SERVICES
The workshop will cover insurance and bonding services, including the OCIP program for the Crafton Hills expansion projects. If your company is in need of bonding/insurance or needs to increase your coverage, this workshop is for you!
The company also offers business insurance and risk management, surety bonds and traditional Property and casualty insurance.
Please RSVP by October 3 by as there is limited seating – Refreshments will be provided
More info on the new spray foam insulation houston here.
“We are looking forward to owning a home that my children can grow up in; a home that is for us, with no problems. We are very thankful and truly appreciative to partner with Habitat for Humanity!” said Steven Espinoza.
(Redlands, CA) The Ribbon Cutting and Dedication, of Habitat for Humanity’s, San Bernardino Area’s newest home in the high desert city of Hesperia is Sunday, October 13th from 2:00 to 5:00 pm.
“After we cut the ribbon, the Espinoza family will move into their new home,” said Dennis Baxter, executive director for Habitat for Humanity.
Chase Bank donated the one-story 1,600 square foot home with three bedrooms and two bathrooms and San Manuel Band of Mission Indians funded the $30,000 rehabilitation of the home.
Steven and Jessica currently live in Colton in a small house that they share with relatives. The house is overcrowded, poorly insulated with no heating, and the septic system is inadequate to handle the number of residents in the house.
Steven and Jessica are the parents of two children, son age 6 and daughter age 2. The Espinoza family is so excited about the prospect of owning their own home. Jessica spends some of her sweat equity hours in the Habitat ReStore!
“We are looking forward to owning a home that my children can grow up in; a home that is for us, with no problems. We are very thankful and truly appreciative to partner with Habitat for Humanity!” said Steven Espinoza.
“The house is a great fit for the four-member Espinoza family. It sits on a half-acre lot great for the kids to play and to entertain family and friends. The front yard is a low maintenance, xeriscape with 150 sq. ft. of grass for the kids to play on,” said Baxter.
The Mission of Habitat for Humanity is to eliminate substandard, poverty housing. “We plan to achieve this mission by providing decent, affordable housing for low-income families by bringing together the necessary volunteers, experienced help, suppliers, city and government agencies, and families to form partnerships in an atmosphere of God’s love for all people,” said Baxter.
Since the affiliate was incorporated in 1992, Habitat for Humanity has built or rehabilitated 25 homes in Redlands, San Bernardino, Fontana, Loma Linda, Colton, Yucaipa, Highland and now Hesperia, delivering housing for more than 100 people.
Habitat for Humanity is not a giveaway program. Selected local families who receive homes must:
Contribute 500 hours of sweat equity by participating in the actual construction of their own house and other Habitat projects
Pay closing costs
Pay a monthly payment of combined mortgage, taxes, and insurance payments, on an interest free loan over 20 – 30 years
For more information or if you would like to attend the Hesperia House Dedication please call Habitat for Humanity San Bernardino Area at (909) 478-1176.
About Habitat for Humanity San Bernardino Area, Inc.
Habitat for Humanity San Bernardino Area is the local affiliate of Habitat for Humanity International, a faith-based nonprofit organization that works in partnership with families to strengthen communities and transform lives by building new homes, rehabilitating existing homes, and making affordable home ownership a reality for community members in need.
The San Bernardino Area affiliate serves the communities of Redlands, Loma Linda, Fontana, San Bernardino, Highland, Yucaipa, Colton, Bloomington, Rialto, Grand Terrace, Mentone, Running Springs, Lake Arrowhead, Hesperia, Apple Valley and Victorville.
The Habitat for Humanity ReStore is a deep discounted home improvement store that sells building materials, appliances, home accessories, and furniture. The ReStore accepts donated goods, which are sold to the general public at a fraction of the retail price. All proceeds are used to fund the administration and rehabilitation or construction of Habitat for Humanity homes.
The donation helps the Solomon Center teach families to teach reading skills to their children.
(Highland, CA.) The San Manuel Band of Mission Indians recently awarded the Solomon’s Ujamaa Center Inc., a $10,000 grant. The money will fund the Center’s Parental Literacy and Child readiness program in the City of Highland by expanding on the Center’s efforts to increase literacy in the City of Highland.
The Family Resilience Empowerment Education (F.R.E.E.) program has helped more than 500 families increase their Parental Literacy and Child readiness in the last three years in San Bernardino County.
There are three F.R.E.E. teachingsites in the City of San Bernardino, one site in the City of Yucaipa, and another in Delman Heights, an unincorporated part of the county near San Bernardino. These five sites are funded by a grant from First 5 San Bernardino County.
“San Manuel supports the Solomon Ujamaa Center’s priority to nurture reading skills, spur educational attainment and enhance self confidence among families,” said San Manuel Chairperson Carla Rodriguez. She added, “Education is the great equalizer that will empower families and children to reach high goals.”
“At the Ujamaa Center parents are taught that they are their child’s first teacher,“ said Dr. Johari Hodari, executive director of the Solomon Ujamaa Center Inc.
“We teach parents that if they place a heavy emphasis on reading to their children, that they will foster a desire in their child to read. Children who read well by the end of the third grade are much more successful in life than those who don’t. We also know that as good readers children minds are opened to great possibilities and great opportunities,” said Dr. Hodari.
“We teach parents the “Art of Reading to Their Children” using the Motheread curriculum, said Dr. Hodari.
“While parents learn in their classes, their children ages three to five years old are taught skills to prepare them for pre-school or Kindergarten. Certificates of Completion are presented to all parents who attend and finish 80 percent of their classes.”
For more information on the Solomon’s Ujamaa Center’s F.R.E.E., program call (909) 880-3200.
-end-
About The Solomon’s Ujamaa’s Center
The Solomon’s Ujamaa’s Center opened it’s doors to the community in 2001 with tutorial services for students in grades K-12, food and clothing services, a reading and math program, parent education and bonding program.
In 2009 Solomon’s Ujamaa Center received a grant “Emerging Needs” to promote a reading program called Motheread and in June of 2010 SUC received another grant “Desired Results” from First 5 of San Bernardino to teach parent education and bonding classes for parents with children 0-5 years of age. For more information please go to the website at: http://www.solomonsujamaa.com/index.html
About the San Manuel Band of Mission Indians
The San Manuel Band of Serrano Mission Indians is a federally recognized American Indian tribe located near the city of Highland, Calif. The Serrano Indians are the indigenous people of the San Bernardino highlands, passes, valleys and mountains who share a common language and culture. The San Manuel reservation was established in 1891 and recognized as a sovereign nation with the right of self-government. Since time immemorial, the San Manuel tribal community has endured change and hardship. Amidst these challenges the tribe continued to maintain its unique form of governance. Like other governments it seeks to provide a better quality of life for its citizens by building infrastructure, maintaining civil services and promoting social, economic and cultural development. Today San Manuel tribal government oversees many governmental units including the departments of fire, public safety, education and environment.
“I liked the ReStore because of what a positive impact it has on the mission of Habitat for Humanity and I wanted to be a part of that, giving back to the community,” said John Biggs. The over the range microwaves sold for $125 each.
(Redlands, CA) John Biggs is the new ReStore Manager for the San Bernardino Area Habitat for Humanity.
The ReStore is the Habitat for Humanity’s deep discount home improvement store that sells building materials, appliances, home accessories, and gently used furniture to the general public from 23,000 square feet of space in Redlands.
“The ReStore sells the donated items to the general public at a fraction of the retail price,” said Biggs.
All proceeds are used to fund the Habitat for Humanity San Bernardino Area, Inc. efforts to rehabilitate old homes or construction of new homes for needy families.
“We are fortunate to have John Biggs join us at the Habitat for Humanity, ReStore. He knows how to make ReStores work well and he really understands retail sales”, said Dennis Baxter, Executive Director of the San Bernardino Area Habitat for Humanity.
Biggs started his career with Habitat for Humanity in October of 2009 when he joined the Orange County ReStore first as warehouse manager, then assistant store manager, and finally store manager.
“John has four years of experience as a ReStore warehouse manager, assistant manager and manager at the 23,000 square foot Garden Grove and the 16,000 square foot Santa Ana ReStores in Orange County. He really knows this business and how to increase customer service, donations and the look of our store,” said Baxter.
“I did research on the ReStore before they hired me in 2009. I knew Habitat for Humanity built homes but I didn’t know anything about the ReStore. The more I learned, the more the ReStore really caught my attention because of how much the ReStore gives back to the community,” said Biggs.
John Biggs, is the new manager of the Habitat for Humanity ReStore dozens of doors available from just $5 each.
“I liked the ReStore because of what a positive impact it has on the mission of Habitat for Humanity and I wanted to be a part of that, giving back to the community,” he added.
Biggs moved to Upland in 2011 so their family could live in a home instead of an apartment. The family could not afford a home in Orange County. “It was a long commute from Santa Ana to Upland but worth it”, said Biggs. His wife is a student at Mt San Antonio College studying fine arts.
“When I heard of the opportunity to work in the Redlands ReStore I was excited. I asked my executive director if it was ok to apply for the position. She knew how long the commute was so she agreed,” said Biggs.
Now Biggs commute to work is 30 minutes not two hours.
A career in retail began in high school for Biggs. The day he turned 16 he found his first job working at Champ Sports where he worked for two years. “I wanted my own money,” he said.
Biggs has also worked at Footlocker, Olive Garden, and Red Brick Pizza. The pizza parlor was across the street from a high school where they had huge traffic for lunch. It taught Biggs the need for preparation to be able to keep up with the daily lunch rush.
It was at Red Brick Pizza where Biggs earned his first assistant manager position. Then Biggs moved to Game Stop for two years where he worked himself up to store manager.
His last job before the Santa Ana ReStore was three years at Big 5 Sporting Goods as assistant manager. “At Big 5 they really helped me grow as a professional with a lot of training in human resources, merchandising and customer relations,” said Biggs.
“After the birth of his first child and before he joined Habitat, Biggs was a stay at home dad for two months. “That was a real eye opener for me. It’s a lot of work taking care of a new born baby.”
Biggs has implemented new changes at the ReStore. He changed the layout of the store to make products easier to find and gets the new products on the floor as quickly as possible.
Biggs’ is also spending more time asking area businesses and community members for donations for the ReStore. He has secured donations from several local timeshare companies’.
Biggs is changing a few things at the ReStore. The first is to sell used TVs from a TV island in the store with 10 to 15 good used TVs running at all times.
“We get a lot of donated TVs. In the past we recycled them, but we were missing an opportunity. I decided to sell the working TVs and recycle those that don’t work. The new income will help put more families into affordable homes,” said Biggs.
He will also keep running the highly popular “Deal of the Day” and “Deal of the Week”. The deals are available to people that Like the ReStore on FaceBook at www.facebook.com/SBReStore.
Biggs invites do it yourselfers, homeowners, property maintenance professionals, property managers and the public to visit the Habitat for Humanity ReStore Tuesday through Saturday 9:00 a.m. to 6:00 p.m. at 25948 Business Center Drive in Redlands, CA 92374.
“You will love the deals you find on building materials, appliances, home accessories, and gently used furniture,” said Biggs.
For more information on Habitat for Humanity San Bernardino Area, Inc., or the ReStore call (909) 799-6738 or go online to www.HabitatSB.org.
About Habitat for Humanity San Bernardino Area, Inc.
Habitat for Humanity San Bernardino Area is the local affiliate of Habitat for Humanity International, a faith-based nonprofit organization that works in partnership with families to strengthen communities and transform lives by building new homes, rehabilitating existing homes, and making affordable home ownership a reality for community members in need.
The San Bernardino Area affiliate serves the communities of Redlands, Loma Linda, Fontana, San Bernardino, Highland, Yucaipa, Colton, Bloomington, Rialto, Grand Terrace, Mentone, Running Springs, Lake Arrowhead, Hesperia, Apple Valley and Victorville.
The Habitat for Humanity ReStore is a deep discounted home improvement store that sells building materials, appliances, home accessories, and furniture. The ReStore accepts donated goods, which are sold to the general public at a fraction of the retail price. All proceeds are used to fund the administration and rehabilitation or construction of Habitat for Humanity homes.
(San Bernardino, CA) “We are all products. Remember that. As an advertising and public relations creative director, my product is problem solving, knowledge and creativity,” said Carl M. Dameron creative director and founder of Dameron Communications.
“I am going to tell you how to develop an advertising and public relations program to effectively reach your target market, create a positive image of a business in the community and entice the market to buy more of your products, goods and/or services,” said Dameron.
This series has been going for several weeks. Go to the website for the entire backlog at
at DameronCommunications.com/blog
This January 2012 ad uses the campaign theme for the Magnolia at Highland – “Affordable Luxury”. We also target seniors by saying, “For ages 62 and better”. The campaign was very successful. The senior apartments have 100+ person waiting list.
Ad development
This is where your research bears fruit. Take the information obtained through your research that tells you who your customer is, what they like, and what they like about your products and services to develop a campaign theme to reach your target market.
This theme must translate well into print, radio, television, your website, billboards, Email, social networks, and direct mail to grab the target’s attention and leave the right impression. If you need help to develop your ads use: and ad agency, freelance artists, university students or talk to your newspaper or radio representative.
You can also call Dameron Communications to help you develop your plan.
Campaign goal
We know the goal is to increase sales and profit:
But of what product ? You want to include all of them but really pick one.
Of what service? Again I know, you want to include all of them, but again pick one.
Where is it? Where are your locations or do you come to me?
When do customers want to buy your stuff? — Winter, spring, summer or fall?
Start by reviewing your sales and promote your most popular product or the thing you are known for.
80 percent of your business comes from 20 percent of your customers. Define who the 20 percent are, what they want and create your campaign to go after more people like them!
For Argosy University they are highly recognized for their Postgraduate degrees in Psychology, Education and Business, that’s their 20 percent. So our goal was to increase enrollment in those programs. They also have bachelors degree completion programs and other offerings.
Slogans – “Campaigns that work!” That’s the Dameron Communications slogan
How do you start? Try creating a quick five-second description of what you do that makes your customer feel better good about buying your product. Then massage it into a slogan.
Here are some examples.
For SpeakerCraft we created the slogan “The Art of Sound”. They sell speakers and high-end stereo equipment. Not just things to make music, but things to make music sound exceptionally great.
For the San Bernardino County Department of Public Health AIDS program the slogan was “Know your Status”. We show multiethnic real people and ask the question: “Are you HIV Positive of Negative?”
Are you HIV Positive of Negative? Do you know? You should know. Take control. Get checked for free at the San Bernardino County Health Department.
For The Magnolia at Highland the slogan is “Affordable Luxury”. This project is a low income senior citizen complex, however it is designed and built like a luxury resort. So we sold it that way. We used the images reserved for luxury spas and luxury resorts, people in the pool, the cabañas and the beautiful entry. Instead of 62 and older we came up with 62 and Better.
The Magnolia at Highland Senior Citizen Apartments’ Grand Opening invitation created for Western Seniors Housing. It clearly shows the luxury features available in the Senior Apartments.
For Argosy University it’s “Education that Works.” This slogan has multiple meanings. Not only does the education help you be a better person, but the reason many people get a post-graduate degree is to get a better job and make more money, so having a degree from Argosy helps to get you more work. The other issue with Universities new to the area is the question of trust. We included the line “quality Education for over 30 years in Psychology, Education and Business” to demonstrate that Argosy was not a new University, just new to the area. This line is to solidify the brand and increase trust. The campaign increase enrollment 450 percent and made the campus the fastest growing start up the history of 22 campus system.
Yes, it does sound like our slogan. Argosy abandoned it and so we picked it up. Waste not, want not.
“Education That Works” was the slogan we created for Argosy University. This is the billboard we created, we also created newspaper ads, plus magazine and radio commercials.
Good luck, and remember the target for your slogan is your customers, not you!
To Be Effective In Advertising, Plan And Be Consistent.
Display your slogan everywhere. This is the email signature for Dameron Communications
Read more
For a free one-hour consultation call Carl M. Dameron at (909) 534-9500.
For a free copy of “Effective Advertising & Public Relations” click here to download: DC-701 Effective advertising-legal 51211.
Effective Advertising & Public Relation prints on legal paper
LaSalle Medical Associates celebrates 29 years of service with 160,000 patients
(SAN BERNARDINO, Calif.) In June 1984 Dr. Albert Arteaga and Maria his wife, a nurse started their medical practice not just to heal the sick and injured, but to change patients’ perception of “going to the doctor.”
Dr. Arteaga explains, “I want everyone to feel that going to the doctor is no more intimidating than going to the grocery store.”
The Arteaga’s also built their practice on the belief that “everyone deserves high quality health care”. Everyone also deserves to be treated by their doctor with “dignity and respect regardless of ethnicity or income”.
That philosophy has been successful. On the first day of his practice Dr. Albert Arteaga and Maria saw two patients at their clinic at 17577 Arrow Boulevard in Fontana. Now LaSalle Medical Associates cares for 160,000 patients across nine counties in California.
Success came quickly as word spread of caring doctors that also accepted Medi-Cal and affordable cash payments.
By 1992 the Fontana location grew and LaSalle had added clinics in Hesperia and two in San Bernardino
On the first day, owner Dr. Albert Arteaga and his wife Maria then employed as his nurse and still his chief assistant saw two patients at their clinic in Fontana. Today, LaSalle Medical Associates has grown to four clinics and 120 employees, and an Independent Practice Association (IPA) serving more than 1,900 doctors.
To run the growing business the Arteaga’s opened a corporate office in San Bernardino at 685 Carnegie Drive, Suite 230.
The Arteaga’s started an Independent Practice Association or IPA in 1995 in response to changes in health care created by government and insurance companies. The insurance companies prefer to negotiate for health care services and compensation with groups of physicians rather than individual doctors.
LaSalle Medical Associates accepted the challenge and has grown to a network of 1,900 independently contracted doctors, hospitals and clinics, delivering high quality patient care. Now LaSalle Medical Associates is one of the largest independent minority owned healthcare companies in California.
LaSalle has a team of 120 healthcare professionals at LaSalle’s four clinics in San Bernardino County. Through its IPA 1,900 independently contracted doctors, hospitals and clinics, deliver high quality patient care in Riverside, San Bernardino, Los Angeles, Stanislaus, Fresno, Kings, Tulare, San Joaquin and Madera counties.
“I think 29 years shows we have been doing good things for our patients and employees and we have been doing it for a long time,” Dr. Arteaga said. He added, “It proves two things. Number One, we are honest. Number two we are reliable. We aren’t here today and gone tomorrow. In the medical field, being solid means being reputable and reliable.”
In 29 years of business the Arteaga’s have seen good times and bad, recession and boom, and several business challenges. Through it all Dr. Arteaga has strived not only to be a great physician, but also a good businessman.
“Treating patients with dignity and respect is not only the right thing to do, it is also a good business practice, it has built us a solid, loyal patient base,” said Dr. Arteaga.
Those patents in turn recommended LaSalle Medical Associates to their friends and family. Some of who now have chosen LaSalle for their health care needs for three generations.
“It’s not usual for us to see the second generation of children we started treated 29 years ago,” said Maria Arteaga. “We are honored to be trusted with the lives of our patients and their children.”
The LaSalle Medical Associates Healthcare team gave more than 10,000 flu vaccines last year. LaSalle is getting ready for this years flu season. Left to right: Dr. Joseph V. Selvarj, Dr. Albert Arteaga, Dr. Cheryl Emoto, and Dr. Felix A. Albano.
The new flu season starts September 1, 2013 with flu vaccines available at all LaSalle clinics. LaSalle has the Fluzone High Dose vaccine for seniors, the intradermal flu vaccine is a shot that is injected into the skin instead of the muscle, and nasal flu mists for children and adults. Photo by: Chris Sloan
The Arteaga’s have also focused on keeping expenses low and service quality high. And they have helped many patients who might otherwise struggle to pay for even basic medical care to find insurance that will pay the bill.
Since Dr. Arteaga’s specialty is pediatrics, La Salle Medical Associates initially focused on serving children of the lower income and disabled. Dr. Arteaga quickly realized there were even greater community needs.
With his guidance, LaSalle expanded its service to include family and internal medicine, and obstetrics/gynecology. All stemming from the Arteaga’s “obligation” to “help whenever we can.”
Public and professional recognition has not escaped LaSalle Medical Associates and The Arteaga’s.
In 2012 Dr. Albert Arteaga, became California’s first-ever CDC Childhood Immunization Champion and one of only 39 across the country receiving the prestigious honor.
The California Medical Association awarded him the “Ethnic Physician’s Leadership Award,” recognizing his contributions to medical care in the Latino community. He also was named one of the top 15 Latino-owned businesses in the Inland Empire by Hispanic Lifestyle magazine.
Dr. Arteaga was awarded the San Bernardino County Medical Society’s Merlin Hendrickson M.D. Award for his outstanding contribution to the community.
Inland Empire Health Plan selected LaSalle’s clinics as Riverside and San Bernardino counties’ best healthcare provider, while the African American Health Initiative selected LaSalle as a “model provider” of Black healthcare in San Bernardino County.
The San Bernardino Board of Supervisors has presented Dr. Arteaga a Resolution for his outstanding community efforts, and the Inland Empire Health Plan awarded LaSalle Medical Associates a Proclamation Award in appreciation of outstanding community work and for being the state’s number one enroller of the Healthy Families program, an insurance plan for children of low-to middle-income families.
What does the future hold?
“As a large provider of service to Medi-Cal patients we understand what the state’s implementation of the Affordable Care Act and expansion of Medi-Cal means here in California. A lot of uninsured people with a high demand for service are going to be coming to doctors, clinics and hospitals in 2014. LaSalle is preparing to welcome those one million new low income patients in the nine counties we serve,” said Dr. Arteaga.
He added, “We are recruiting more health care professionals to increase our ability to provide more health care to more patients at the rate Medi-Cal pays”.
LaSalle has also created new partnerships to fund expansion and is contracting with more cost effective service providers with larger service areas for lab work, x-rays, imaging and supplies, and expanded their billing and payment capabilities. More info please visit homeinsurance-companies.com.
Dr. Albert Arteaga. The California Medical Association awarded him the “Ethnic Physician’s Leadership Award,” recognizing his contributions to medical care in the Latino community. He also was named one of the top 15 Latino-owned businesses in the Inland Empire by Hispanic Lifestyle magazine.
For the Arteaga’s success is defined by service to those in need of medical services. By any measure LaSalle Medical Associates patient growth is a testimony to their service to their communities. Not bad for a couple of idealist who wanted not just to heal the sick and injured, but to change patients’ perception of “going to the doctor.”
For more information about LaSalle Medical Associates, call (909) 890-0407 or go on line to LaSalleMedical.com.
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LaSalle-PR-213.4 Anniversary
For More information call
Carl M. Dameron@ (909) 534-9500
On Sept. 5, Neil Folgate, dMarketing Director at WebMetro in San Dimas will lead a Paid Search Advertising workshop as the first speaker in the AAF Digital Marketing luncheon series at the Old Spaghetti Factory in Riverside.
(Riverside, CA) The local advertising club is hosting three luncheon workshops this fall to help businesses in the Inland Empire improve their digital marketing strategies.
Those who register at http://aaf-inlandempire.com for all three educational programs in advance will get a substantial discount over the price at the door. Registration deadline is September 4.
The workshops are scheduled for September 5, October 10 and November 7 at the Old Spaghetti Factory in Riverside, 3191 Mission Inn Ave., Riverside CA 92507 and are open to the public. The luncheons begin at 11:30am.
The topic for September 5 is Paid Search Advertising 101. On October 10, Search Engine Optimization Factors and Trends will be presented and the series concludes on Nov. 7 with Mobile Marketing-Reaching Connected Consumers.
Leading the discussions are experts in digital marketing, according to John McCarthy, Programs Chair at the American Advertising Federation- Inland Empire (AAF). “These are not sales pitches,” he said. “Each luncheon is customized to give you actionable steps to grow your business.”
The first workshop on Sept. 5 will be led by Neil Folgate, Director of eMarketing at WebMetro in San Dimas. His presentation, Paid Search Advertising 101 will include paid search advertising strategies on Google, Yahoo or Bing. Folgate has ten years of experience managing paid search campaigns.
On Oct. 10, Bruce Clay, President of Bruce Clay, Inc., an expert in Search Engine Optimization will present SEO Factors and Trends-Midyear 2013 Report.
On Oct. 10, Bruce Clay, President of Bruce Clay, Inc., an expert on Search Engine Optimization will present SEO Factors and Trends-Midyear Report for 2013. His Simi Valley based global internet marketing agency has offices in Europe, Japan, India and Brazil. Clay is an SEO industry expert and featured speaker at the SEO Expo and Search Engine Strategies. He is the author of SEO All-in-One for Dummies, SEO Code of Ethics and SEO Training Services.
At lunch on Nov. 7, Claus Enevoldsen, Senior Product Marketing Manager at Next Issue Media, will lead a discussion on Mobile Marketing—Reaching Connected Consumers. All Digital Marketing workshops are sponsored by the AAF and will be held at the Old Spaghetti Factory in Riverside.
The final workshop, Mobile Marketing-Reaching Connected Consumers on Nov. 7 will be led by Claus Enevoldsen, a Senior Product Marketing Manager at Next Issue Media. With offices in San Francisco and New York City, the company is a start-up that is behind the Next Issue App., a joint venture of leading U.S. publishers including Conde Nast, Hearst, Meredith, News Corporation and Time, Inc. Previously, he led the mobile strategy at 70 websites sponsored by Freedom Communications which publishes the Orange County Register. His specialty is user experience with websites, smartphones and tablets. Enevoldsen earned his MBA at CalState San Bernardino and is considered an expert in mobile marketing.
According to McCarthy, the AAF is packaging the Digital Marketing Series to save attendees money on registration. AAF members only pay $75 for all three workshops, while the cost for the general public is $150. Individually, AAF members pay $35 per session and the general public pays $60.
By joining the AAF now, McCarthy said that new members will qualify for the package discount and also receive a printed and bound copy of each presentation as part of early bird registration.
