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    Cole Haan, Nordstrom and New Balance help donate 1 million shoes to children in need

    Written by Admin on . Posted in Shoes That Fit

    Thank you letter from Diana.

    Thank you letter to Shoes That Fit from Ryan

    Cole Haan, Nordstrom and New Balance help donate 1 million shoes to children in need

    Claremont Calif. – Nordstrom Inc., Cole Haan, and New Balance executives will join hundreds of Shoes That Fit supporters at the FIRST EVER Sneaker Ball, Saturday, April 21, 2012, at the historic Roosevelt Hotel in Hollywood, Calif.   The ball commemorates Shoes That Fit’s One Millionth Pair of shoes donated to school children in the U.S. and the 20th Anniversary of the California based non-profit organization.

    “Southern California’s philanthropic community will come together for this spectacular evening of inspiration and entertainment with gourmet dining, silent and live auctions and many surprises,” said Shoes That Fit Executive Director, Roni Lomeli.

    “If you love shoes this is the place to be to bid on shoes and accessories from the top footwear designers in the world at our silent auction,” said Lomeli.

    The Shoes That Fit mission is to provide new shoes to children who wouldn’t otherwise have them. They began in 1992, helping students at one school in Pomona, CA.  Last year, Shoes That Fit volunteers gave away 120,000 pairs of new shoes to children in need at more than 1,900 schools in 41 states.
    Shoes That Fit Custom Orthotics accomplishes their mission with five staff members working from its office in Claremont, Calif., without any government funding.  They have been successful in this mission because the volunteers care enough to make a difference for children in need in their own communities throughout the United States.

    “We are so happy to celebrate our 20th Anniversary of helping children with shoes that fit their feet” said Lomeli.

    She added, “The evening will feature a cocktail reception, a gourmet dinner prepared by The Roosevelt Hotels’ four star Executive Chef Rainer Schwarz and entertainment from international recording artist Emi Meyer,” said Lomeli.

    Other auction items up for grabs include tickets to the American Music Awards, a one-week condo for six in Maui, a real life racing experience at the California Speedway, and a luxury timepiece!
    The headliner for the night will be international recording sensation Emi Meyer, fresh from tours of Europe and Asia. Emi had the distinction of being the “most downloaded Single of the Week artist on iTunes in Japan in 2009”.

    I perform music because it keeps me pure, like a child, in awe of its infinite possibilities and its power to bring you closer to people and places. It’s the playground where I sift through my thoughts and experiences, and I know I’m on the right track when with each little revelation I have, the mystery grows more beautiful.

    Sponsors and attendees for the evening include long-time partner Nordstrom, and shoe giant New Balance, Cole Haan.

    Shoes That Fit is also unveiling their 20th Anniversary video by Emmy-nominated videographer Todd Covelli, celebrating their work of the first two decades.  Three very special guests instrumental in their success will also be honored.

    For more information please visit ShoesThatFit.org or call (800) 715-4333.

    ABOUT SHOES THAT FIT:
    At Shoes That Fit, our mission is to provide new shoes to children who wouldn’t otherwise have them. We began in 1992, helping students at one school in Pomona, CA. Last year, Shoes That Fit volunteers provided nearly 120,000 pairs of new shoes to children in need in the United States. Children at 1,900 schools across 41 states attended school in comfort and with dignity because of our program.


    We have achieved the highest rating of 4-Stars from Charity Navigator; this was done with a staff of five people and no government funding. You can make a difference in your own community. For more information on our programs and how you can begin helping children in your community, Contact our office today: 888-715-4333 or www.ShoesThatFit.org

    Shoes That Fit logo

    Winning Customers In A Recovering Economy

    Written by Admin on . Posted in Dameron Communications

    "How to develop an advertising and public relations program to effectively reach your target market, create a positive image of a business in the community to entice the market to buy more of your products, goods and/or services," says Carl Dameron

    “How to develop an advertising and public relations program to effectively reach your target market, create a positive image of a business in the community to entice the market to buy more of your products, goods and/or services,” says Carl Dameron

    (SAN BERNARDINO, Calif.)   With 24 months of increased employment and retail sales it is quite clear we are in a recovery.  “In tough economic times too many companies stop advertising their business, or they cut their public relations budget because its easier than cutting people,” says Carl M. Dameron, founder and Creative Director of Dameron Communications, (www.DameronCommunications.com) a leading public relations and advertising agency serving: Orange, Riverside and San Bernardino Counties.
    “The problem is many companies have been so lean for so long they are waiting to increase their ad budget.  They are still in survival mode and afraid to advertise.  Waiting could very well be the wrong thing to do now,” said Dameron.
    A new free brochure from Dameron Communications, Effective Advertising & Public Relations, outlines a step-by-step program to effectively reach a company’s target market, create a positive image of the business and entice their target market to use their products and services.
    According to Dameron the solution to increasing business in a changing economy is to change your advertising strategy. “The recession is ending and pent up demand is driving increased traffic and sales at many businesses. Buyers are redefining their purchases based on what they need, not just want.
    Dameron offers more solutions to energize or create and implement an effective advertising and public relations strategy.
    The program consists of four major components: research, ad development, media planning and placement and finally ad monitoring for effectiveness.  While a successful campaign fulfills all four components, a combination of effective planning and consistency is also required to be effective.
    Additionally, Dameron’s guide gives information on developing effective public relations, government relations and community relations strategies.
    Dameron goes one step further. “If your business needs help sorting out your media options or creating a new message, we will provide you a free one-hour consultation on your advertising, public relations, crisis communications, government relations and/or community relations issues.”
    For a free copy of Effective Advertising & Public Relations go on line to DameronCommunications.com.  For a free one-hour consultation call us at (949) 721-1537.
    The Dameron Communications Difference
    Dameron Communications’ inspired Advertising; public relations, community relations and government relations work has been winning awards and client accolades for more than 20 years.  Uniquely, we blend unsurpassed relationships with proven advertising and public relations methods to deliver winning and measurable results.
    We serve clients who make the world a better place – small business or large, government or non-profit, product, service or cause primarily in California’s Orange, Riverside and San Bernardino Counties.
    For more information or a free one-hour consultation call us in Newport Beach at (949) 721-1537, in at Riverside (951) 684-1078 or in San Bernardino at (909) 888-0017.
    <a href=”http://www.thumbtack.com/ca/san-bernardino/social-media-marketing/full-service-advertising-public-relations”>Advertising</a>
    Click here to download the PDF: DC-701 Effective advertising-legal 51211

    Facts sheet for Theater Square and Regal Theater Lease

    Written by Admin on . Posted in SBRDA

    Theater Square – Regal Theater Lease Overview
    Overview

    1. The movie theater currently has 20 screens. The San Bernardino Economic Development Corporation (“SBEDC”) will keep 6 theaters and convert 4 into restaurants or retail.
    2. The SBEDC retains ownership of Theater Square including the theater and the restaurant sites.
    3. The SBEDC proposes to lease 14 theaters to Regal Theater Group, the largest theater group in the United States.
    4. One SBEDC retained theater will be used as a flex theater for meetings, events and small events like a comedy night
    5. One SBEDC retained theater will be used by the California Theatre of the Performing Arts
    6. The Regal Theater lease was approved by the City Council acting as the Economic Development Agency on November 21st by a 4 -3 vote.
    7. The Regal Theater lease will go to the SBEDC board for approval on Tuesday November 29th at approximately 4:00 p.m. at 201 North “E” Street Third Floor, San Bernardino, CA – Conference Room
    8. A lease agreement for exclusive right to negotiate with restaurant/retail tenants will also be submitted for approval at the SBEDC board meeting.
    9. If approved, Regal will start construction in approximately 30 Days
    10. If approved restaurants/retail construction will start construction in approximately 30 Days
    11. The SBEDC is responsible for external construction.
    12. Regal Theater is responsible for internal theater construction.
    13. Restaurants/retail developers will responsible for internal construction
    14. There are three additional theaters in a few blocks of Theater Square.
      1. The California Theatre next door
      2. The Fox Theater on Court and D Street
      3. The Sturges Center for Fine Arts at 780 North “E” Street
    15. Together the Regal Theaters, the live theaters and new restaurants and retail expand our current downtown entertainment district and will draw more nightlife and create the synergy to bring more businesses to downtown San Bernardino.   This strategy has worked effectively for Old Town Pasadena, the Gas Lamp District in San Diego, the Promenade in Santa Monica, and other communities across the country.

    Restaurants
    A lease agreement for exclusive right to negotiate with restaurant/retail tenants will also be submitted for approval at the November 29 SBEDC meeting. Restaurants will be in theaters 2, 20, 18 and 19 facing the front of Theater Square.
    We currently have five major brand name chain restaurants interesting in opening at Theater Square.

    1. Sports Bar
    2. Mexican restaurant
    3. Upscale hamburger restaurant
    4. Coffee restaurant
    5. Sandwich/Deli chain

    External Construction

    1. Open the front of four theaters and add two story windows for restaurant rental space.
    2. Remove and replace all paving stones. Old paving stones going to the San Bernardino Parks and Recreation Department for additional projects.
    3. Replace and expand all sewer lines and underground utilities
    4. Add 75 parking spaces on “F” Street
    5. Add 20 – short term (20 min) parking spaces in theater square close to restaurants
    6. Create pads for additional restaurants and retail opportunities
    7. Change building title to allow 4 restaurants to have separate ownership from main theater
    8. On the west side of Theater Square, create new temporary pocket parks with benches etc . . . for families to relax between performances.   These sites will become a restaurant at some time in the future.


    Regal Internal Construction

    1. New box office attached to the theater
    2. New concession stand in the front portion of the lobby
    3. Remove side concession stands and build additional bathrooms
    4. New digital projectors
    5. New digital THx and Dolby Sound
    6. New seats
    7. New carpets
    8. New large format theater Regal’s RPX
    9. New lighting
    10. New paint
    11. New décor
    12. More . . .

    Parking – over 1,500 Parking spaces are now available within 2 blocks

    1. Onsite in the parking lot beside the theater
    2. In a new parking lot behind Stater Bros. (75 spaces)
    3. Across Fourth Street at the Carousel Mall parking lot
    4. Across E street at the State Building.  For evening and weekend performances only.

    Cost

    1. New parking lot on “F” Street:                                               $260,000

    (Now under construction)                                                      Tax Increment (T.I.)

    1. Theater Square Design/Engineering Construction:                  $3,450,000

    (Now under construction)                                                      2010 Recovery Act Bond Funds (T.I.)
    Theater Financing
    SBEDC                 $1.41 million:              New Market Tax Credit (Grant)
    $3.29 million:              2010 Recovery Act Bond Funds (T.I.)
    Subtotal           $  4.7 million
    Regal                     $1.24-$3 million:         Corporate
    Total               $7.7 million
    Project Income      $8.5 million:                Over 10 years plus 15% percentage rent

    Target Opening Date
    Estimated theater and restaurant opening May of 2012

    Exit Strategy
    After two years operating profit, the SBEDC will sell the Theater complex at market value. Current value is estimated to be $11 million.