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    New Homes in Loma Linda $176,000 for Veterans and first-time homebuyers

     
    All first-time homebuyers are welcome to apply with preference given to U.S. Veterans or active-duty military.  Those with income of up to $60,250 for a household of four may qualify.
     

    Loma Linda, Calif. –  The City of Loma Linda in partnership with Mary Erickson Community Housing is selling four homes in this prestigious City. The estimated mortgage of $176,000 is based on a household size of four and other qualifications.  Due to high demand, all applications must be submitted by July 20th5PM PST, 2020.

    Thesethree-bedroom, two-bath, 1,290 square foot homes are built to high construction standards designed for comfortable living including: granite counter tops in the kitchens and bathrooms. Soft close cabinets in the kitchen and bathrooms, beautiful LED lighting, a two-car garage with dual garage door openers, ADA adaptable, energy efficient, solar ready and front yard landscaping.

    The average price for a home in The City of Loma Linda is $477,000.

    “We built these homes to support our Veteran first time home buyers.  We have two VA Hospitals in Loma Linda and the City of Loma Linda understands Veterans’ housing needs.  This initiative offers Vets a chance to be homeowners,” said Loma Linda City Manager, T. Jarb Thaipejr.

    All income qualifying first time homebuyers are welcome to apply with preference given to U.S. Veterans or active-duty military.

    “This development is made possible by the generosity of CIT who provided the lead capital contributions that allowed this project to move forward.  We applaud the vision and commitment that CIT has for first time, low income homebuyer and Veteran opportunities in the Inland Empire,” said Susan McDevitt, executive director for Mary Erickson Community Housing.

    The grants from Wells Fargo Foundation and CIT help to build new homes for sale to deserving families with a preference for US Veterans in a market with housing prices well above what low income families can afford.

    MECH is also collaborating with Neighborhood Housing Services Inland Empire (NHSIE) for homebuyer education, down payment assistance and realty services.  Another non-profit GRID Alternatives will offer no cost solar panels.
     
    The generosity and collaboration from all our partners, the City of Loma Linda, CIT, Wells Fargo Foundation, Citi Bank, USAA and our non-profit partners will make the dream of homeownership come true for four deserving first time homebuyers. We are grateful and proud of this accomplishment.” said Susan McDevitt.

    “Wells Fargo is committed to the importance of home for everyone in our nation—especially veterans and their families,” said Region Bank President Alice Juarez, who leads the company’s Community Banking teams in San Bernardino County.  “Having a safe, healthy and affordable place to call home is essential to help lay the foundation for wellness, dignity and economic opportunity.”

    In addition to financial support from Wells Fargo Foundation, local Wells Fargo employees contributed 120 volunteer hours to help complete the project. “Our teams are part of the fabric of this community, and proudly invested some of their own sweat equity to help these four families purchase their first home,” said Juarez. “A new home means a fresh start and a place to make new memories, and we are honored to help make that possible.”

    The low home payment is available because of Down Payment Assistance options up to $154,000 including soft mortgages from the City, CalHOME and/or WISH available to qualified homebuyers.

    Loma Linda’s Down Payment Assistance, is based on need, is zero interest, the buyer makes no payments on this, and is due in full in year 30.  CalHOME Down Payment Assistance based on need is 3% simple interest, the buyer makes no payments on this, and is due in full in year 30.  WISH funds are based on need and forgivable in five years.
    For a tour or more info call Fabian Casarez, NHSIE Realty 951-377-7152 or go towww.nhsie.org.

    About Mary Erickson Community Housing
    At Mary Erickson Community Housing (MECH), we take great pride in providing quality affordable housing and promoting the well-being of working families in Southern California. As a non-profit corporation and designated Community Housing Development Organization (CHDO), we believe that by increasing and preserving the supply of quality affordable housing, we positively impact the quality of life for working class families in our neighborhoods.

    -end-

    Business, Civic Leaders Open The Corporate Advocate New Offices

     
     
    Ontario, Calif. – More than 250 business and civic leaders were on hand for the grand opening of The Corporate Advocate’s new offices in Ontario. The ribbon-cutting ceremony was held on Thursday, April 21, 2016, at the 6,000-square-foot facility located at 1455 Auto Center Drive Suite 125, near the Ontario Auto Center.

    The Corporate Advocate (TCA) is comprised of a family of four companies that offer unique business solutions independently of each other or in collaboration with each other – a model TCA refers to as “co-sourcing” – based on the client’s needs: 1) JS Platinum provides business insurance; 2) TCA Business Services offers payroll and employee administration; 3) TCA Government Incentives fills employment recruitment, hiring and training needs and helps small business navigate government resources; and 4) TCA Financial helps companies realize their full financial potential and ensure long-term viability.

    Previously located in Rancho Cucamonga, the new location represents the fulfillment of a longtime vision of founder Joey Sanchez, who partnered with Ray Blom in 2008 to transform The Corporate Advocate from a tax and accounting firm into a full-service resource for small, medium, and large-scale businesses which also needed payroll, personnel, and insurance products. As TCA became more successful in the region, the need for more space and opportunities to expand client services drove the search for a larger facility.

    “We basically outgrew our former location, said The Corporate Advocate Chief Executive Officer Joey Sanchez. “Our team envisioned a location that would bring our products and services together in one location to facilitate communications between TCA divisions and to implement our collaborative co-sourcing model for our clients. Also, we can now offer meeting and training space, new tools and technology that increase our value to our clients.”

    Pedro Eugenio, owner of EZ Seal Construction, Inc. and a client since 2009, agrees with Sanchez’s assessment. “It’s great to have a larger place with all of  The Corporate Advocate companies together in one place,” he stated. “Before, I had to go to one location for payroll services, and another location for accounting or insurance needs. It’s good for them to be here.”

    In his welcoming remarks, Hon. Paul S. Leon, mayor of the City of Ontario, noted that The Corporate Advocate’s presence fits well into the City’s vision, given the anticipated return of control of Ontario International Airport. “We are creating Ontario as a city to live, work and play in. Now is the time to be in business in Ontario,” he said.

    Leon was joined by field representatives from the offices of San Bernardino County 4th District Supervisor Curt Hagman, Congresswoman Norma Torres (35th District, Ontario), and Assemblymember Freddie Rodriguez (52nd District, Chino) in presenting certificates of recognition.

    The Corporate Advocate management, employees, and representatives from Ontario, Eastvale, Rancho Cucamonga, and Fontana chambers of commerce then cut the ceremonial ribbon and invited guests into the modern facility for tours and a wine reception courtesy of Ontario’s San Antonio Winery. Attendees dined on In-and-Out hamburgers, chips and soft drinks while listening to music by Inland Empire-based jazz band Plena Vista.

    For more information about The Corporate Advocate, call (909) 484-4203 or visit the Website at: http://www.tcacorp.com/
     

    -end-

    Can Doctors See Patients During the Covid Crisis?

    LaSalle Medical Associates leads SB County Clinics in opening during this Covid Lockdown with strong protections for Patients and Medical professionals.

    mt. Vernon wining room for LaSalle Medical Associates, Inc

    We keep in clinic staff to a minimum, reducing possible people who can bring in an infection. All billing and call center staff work at home with secure computers and phones provided by LaSalle.

    (San Bernardino, Calif.) Three months ago, LaSalle Medical Associates stopped seeing patients in person in all six of its clinics.  All hospitals doctors’ offices and clinics also closed with only emergency rooms remaining open.

    “In 36 years as a doctor I never had a problem like this. Including a general shut down of society. It’s a new experience for us and for everyone. So, we don’t have anything to fall back on as a template to follow,” said Dr. Albert Arteaga, president and founder of LaSalle Medical Associates, Inc.
    “LaSalle is implementing the best patient solutions possible with direction from Center for Disease Control (CDC) and American Medical Association (AMA) guidelines,” said Dr. Albert Arteaga. “LaSalle is handling 600-700 phone consults per week, with video when possible.”
    LaSalle’s new guidelines for patient care include:

    • Temperature check for each doctor, nurse and all medical staff member before entering the clinic.
    • We keep in clinic staff to a minimum, reducing possible people who can bring in an infection.
    • All billing and call center staff work at home with secure computers and phones provided by LaSalle.
    • We removed most objects from the walls as they collect dust and provide home for possible contamination.
    • Patients exam rooms are minimalist; this insures rapid and thorough cleaning.
    • Once the patient exam rooms are cleaned and disinfected, they remain unused for 10 minutes (checked with a timer). Per manufacture instructions the disinfectant is effective in about one minute. The added time is giving an increased margin of protection.
    • We perform a temperature check for each patient before entering the clinic.
    • All staff is wearing masks/face shield while in the clinic. Doctors. have the option to add the use of gloves and gowns as needed. Doctors change PPE after seeing each patient.
    • Prescriptions are now sent to the pharmacy electronically to reduce possible infection from paper prescriptions.

    “We want to establish a new normal as close to the old normal as possible,” said Dr. Arteaga.  “If we put everyone in a space suit that would work, but it’s not practical. We are minimizing risk to the providers and the patients.”

    “As of last week, well childcare was scheduled once again (for up to seven years of age), with outreach going out to these patients emphasizing well child checkups and immunizations,” said Dr. Arteaga.
    He added, “For patients older than seven years all the way up to adults and seniors, they will be seen in person in during a phone consult it is determined that an in-person visit is medically necessary.”
    LaSalle doctors suggest if you feel sick, take your temperature.  If it’s over 100 degrees, call your doctor right away!

    -end-

    About LaSalle Medical Associates


    LaSalle Medical Associates is one of the largest independent minority owned healthcare companies in Riverside and San Bernardino Counties. Locations are in: Fontana, San Bernardino, Rialto, Victorville and Hesperia.  The corporate office is in Redlands.
    LaSalle Medical Associates, Inc., operates six clinics employing more than 120 dedicated healthcare professionals, treating children, adults and seniors in San Bernardino County. LaSalle’s patients are primarily served by Medi-Cal and Healthy Families. LaSalle also accepts Blue Cross, Blue Shield, Molina, Care 1st, Health Net and Inland Empire Health Plan (IEHP).

    How Doctors See Patients During the Covid Crisis

    LaSalle Medical Associates leads SB County Clinics in opening during this

    Covid Lockdown with strong protections for Patients and Medical professionals.

    We removed most objects from the walls as they collect dust and provide home for possible contamination.

    Temperature check for each doctor, nurse and all medical staff member before entering the clinic. We removed most objects from the walls as they collect dust and provide home for possible contamination.

    (San Bernardino, Calif.) Three months ago, LaSalle Medical Associates stopped seeing patients in person in all six of its clinics.  All hospitals doctors’ offices and clinics also closed with only emergency rooms remaining open.

    “In 36 years as a doctor I never had a problem like this. Including a general shut down of society. It’s a new experience for us and for everyone. So, we don’t have anything to fall back on as a template to follow,” said Dr. Albert Arteaga, president and founder of LaSalle Medical Associates, Inc.
    “LaSalle is implementing the best patient solutions possible with direction from Center for Disease Control (CDC) and American Medical Association (AMA) guidelines,” said Dr. Albert Arteaga. “LaSalle is handling 600-700 phone consults per week, with video when possible.”
    LaSalle’s new guidelines for patient care include:

    • Temperature check for each doctor, nurse and all medical staff member before entering the clinic.
    • We keep in clinic staff to a minimum, reducing possible people who can bring in an infection.
    • All billing and call center staff work at home with secure computers and phones provided by LaSalle.
    • We removed all objects from the walls as they collect dust and provide home for possible contamination.
    • Patients exam rooms are minimalist; this insures rapid and thorough cleaning.
    • Once the patient exam rooms are cleaned and disinfected, they remain unused for 10 minutes (checked with a timer). Per manufacture instructions the disinfectant is effective in about one minute. The added time is giving an increased margin of protection.
    • We perform a temperature check for each patient before entering the clinic.
    • All staff is wearing masks/face shield while in the clinic. Doctors. have the option to add the use of gloves and gowns as needed. Doctors change PPE after seeing each patient.
    • Prescriptions are now sent to the pharmacy electronically to reduce possible infection from paper prescriptions.

    “We want to establish a new normal as close to the old normal as possible,” said Dr. Arteaga.  “If we put everyone in a space suit that would work, but it’s not practical. We are minimizing risk to the providers and the patients.”

    “As of last week, well childcare was scheduled once again (for up to seven years of age), with outreach going out to these patients emphasizing well child checkups and immunizations,” said Dr. Arteaga.
    He added, “For patients older than seven years all the way up to adults and seniors, they will be seen in person in during a phone consult it is determined that an in-person visit is medically necessary.”
    LaSalle doctors suggest if you feel sick, take your temperature.  If it’s over 100 degrees, call your doctor right away!

    -end-

    About LaSalle Medical Associates
    LaSalle Medical Associates is one of the largest independent minority owned healthcare companies in Riverside and San Bernardino Counties. laSalle Has Clinics in: San Bernardino, Fontana,Rialto, Hesperia and Victorville. The corporate headquarters are in Redlands.
    LaSalle Medical Associates, Inc., operates six clinics employing more than 120 dedicated healthcare professionals, treating children, adults and seniors in San Bernardino County. LaSalle’s patients are primarily served by Medi-Cal and Healthy Families. LaSalle also accepts Blue Cross, Blue Shield, Molina, Care 1st, Health Net and Inland Empire Health Plan (IEHP).

    Additional Information and side bars
    Before reopening how did LaSalle see patients
    Before reopening LaSalle implemented different ways of treating patients.  “We came up with measures to protect staff and patients we started using video consultation when possible and phone consultation when video wasn’t available,” said Dr. Arteaga.

    LaSalle’s doctors had patients come to the office in person if they needed in person care.  “We had patients check in, then wait in their cars until we were ready to see them,” said Dr. Arteaga.

    LaSalle reduced their clinics from six locations to four. LaSalle is currently making 600-700 consults phone/Video per week more than 120 a day.

    “To my surprise the patients have accepted and used the service.  We usually have a complaint or two, but we haven’t had any complaints!”, said Dr. Arteaga.

    “LaSalle is not testing patients at this time. We don’t have testing protocols or reliable test kits to use, as current tests are unreliable.  Testing is mostly beneficial for predicting spikes and infection rates. We hope this will pass this year,” said Dr. Arteaga.

    Protecting yourself everyday
    How can you protect yourself during this pandemic?  According to Dr. Arteaga we should all: Wash your hands before every meal. Stop holding hands when we pray around the table.
    Please think safety, please don’t go to church, there is too much chance of contamination.  Try online or a drive-in service where you stay in the car is okay.  Were a mask when you are outside. If you feel sick, take your temperature and if it is high call your doctor right away!

    -end-

     

    What effective marketing strategies can businesses use as we come out of the coronavirus crisis?

    What effective marketing strategies can businesses use as we come out of the coronavirus crisis?

    DameronCommunications.com

    Dameron Communications solves communications challenges in all media.

    In a recent poll, many business owners were worried about increased marketing costs as they reopen. What’s your advice on affordable but effective marketing strategies businesses can use while their revenue is low?
    Answer
    There is no silver bullet. 
    It’s also going to be different for each business and location.  The problem needs a review of your Customers and sales issues.
    Dameron Communications provide a complementary one-hour consultation to review your issues and present an advertising plan to solve them.
    Dameron Communications’ is a Southern California based Advertising; public relations, community relations and government relations Agency whose work wins awards and client accolades, and has for more than 30 years.   “We blend relationships with proven advertising and public relations methods to deliver winning and measurable results,” said Carl M. Dameron, agency founder and director.
    We serve clients who make the world a better place –business small or large, government or non-profit, product, service or cause primarily in California’s Riverside, San Bernardino and Orange, Counties.
    For more information or a free one-hour consultation call Dameron Communications at (909) 534-9500.

    We help you solve communications challenges with Advertising, Pubic Relations and Government Relations.

     
    Link to TV commercials:http://www.youtube.com/watch?v=k2Yy9VGFNXY&feature=share&list=PLJR8_C-7ySC2d6ZkHj6pCmdBu0Y6SXuvm
     
    Link to PR TV Clips:
    http://www.youtube.com/playlist?list=PL2337823B70921E70
     
    Link to Radio Commercials: 
    https://soundcloud.com/carl-dameron/sets/more-dc-commercials
     
    Link to Writing Samples:
    http://www.dameroncommunications.com/blog/
     
    Link to Art Samples:
    http://www.dameroncommunications.com/our-work/
     
    Link To Websites Completed: 
     
    http://dameroncommunications.com/
    http://www.lasallemedicalassociates.com/
    http://www.printproplus.net/
    http://claimseducationpanel.com/
    http://www.imageway.com/
    http://iefl.org/
    http://www.casaramonaacademy.org/

    Rape, Incest, Beatings, Forced Child Marriage and Terror at Home

    What Happens In This House Stays In This House is available now on Amazon, Kindle, iTunes, Apple books and Audible. For interviews Contact Sheree Wallace @ (626) 267-0509 or WallaceSheree@yahoo.com

    “I wrote this book to show children experiencing this horror the way out and to give encouragement to people who do not have a voice. It also shows health care workers, teachers and neighbors how to spot the signs of extreme child abuse,” said Wallace.

     
    (LOS ANGELES, Calif.) What Happens in This House Stays in ThisHouseis a chilling phrase many children still hear their parents say.  The words share the dark horrors Sheree Wallace experienced in her newly released novel of the same name.
     
    “I want everyone who has experienced these childhood tortures to speak up about what happened in their homes that’s secretly affecting their lives and to get the help they need to find peace.  It’s never too late to get help and achieve your dreams,” said Wallace.
     
    What Happens In This House Stays In This Houseis the story of Wallace’s childhood in the 1980s and 90s, growing up in the ghettos of Indianapolis, Indiana. Wallace’s mother suffered from extreme mental health conditions and subjected Sheree to severe torture and abuse.
     
    The horrors Wallace endured included rapes, sexual abuse by adult family members and friends, and multiple beatings with many objects including chains.  Her Mom’s husband even forced a childhood marriage to an older man when she was just 12 years old.
     
    To hide the violent abuse, she had inflicted on her children, Wallace’s mother hid them inside the house and home-schooled them.
     
    “I wrote this book to show children experiencing this horror the way out and to give encouragement to people who do not have a voice.  It also shows health care workers, teachers and neighbors how to spot the signs of extreme child abuse,” said Wallace.
     
    Surviving these horrors was very difficult for Wallace. The book tells how she survived. She plans two additional books about her teen years and young adult life.
     
    What Happens In This House Stays In This Houseis available now on Amazon, Kindle, iTunes, Apple books and Audible.

    -end-

    Editor’s note: For a book to review or interviews Contact Sheree Wallace @ (626) 267-0509 or WallaceSheree@yahoo.com

    The Salvation Army Is Short $450,000 To Serve County Needs

    Serving All without discrimination, but The Salvation Army needs your help. Jeremy and Shannon Ellsworth and Eric and Stacy Bellinger, all from a Farmers’ Insurance office, relieved other exhausted volunteers at the Salvation Army’s Thanksgiving dinner. Photo by Ricardo Tombac

    (Redlands, Calif).  Donations to The Salvation Army Red kettles are drastically down this year.  The Salvation Army has served San Bernardino County since 1887, supporting those in need without discrimination.  Now that service is in jeopardy.

    “Red Kettle donations are considerably less, we will be assisting more than 1,000 families this Christmas season and we need your help! We don’t have the contributions to serve the county’s need for this Christmas or the year to come,” said Major Edward “Duke” Markham,Corps Officer/Administrator, for The Salvation Army San Bernardino/Redlands County Command.

    Already facing a $450,000 deficit at the start of the operational year in October. “We have streamlined and consolidated the San Bernardino, Redlands and Mountain Area operations to save money and increase service, however it’s not enough,” said Markham.

    “Please give at the Red Kettles this Christmas Season so that we can help those in need.  We have promised to serve more than 1,000 families with over 2500 children with food and toys this Christmas.  Help us make this year a Merry Christmas for them,” said Markham.

    Donations may always be made online at www.salvationarmyusa.orgor by calling 1-(800)-SAL-ARMY.  For more information please call: (909) 792-6868 or (909) 888-1336.

    -end-

    About The Salvation Army San Bernardino Corps
    The Salvation Army has been in existence since 1865 and in San Bernardino County since 1887, supporting those in need without discrimination.  The Salvation Army provides emergency services including food; lodging for homeless or displaced families; clothing and furniture; assistance with rent or mortgage and transportation when funds are available.

    The Salvation Army is an evangelical part of The Universal Christian Church, and also offering holistic programs for people of all ages. One of the largest charitable and international service organizations in the world.

    The Salvation Army of San Bernardino serves the communities of Redlands, Yucaipa, Calimesa, Mentone, Bloomington, Loma Linda, Colton, Grand Terrace, Highland, Rialto, Muscoy, San Bernardino and other Mountain Communities. Donations may always be made online at www.salvationarmyusa.orgor by calling 1-(800)-SAL-ARMY. Our local numbers are (909) 888-1336 or (909) 792-6868.

    You Don’t Have A Demon – You Need Help!

    Dr. Gloria Morrow, one of the nation’s leading clinical psychologists, with Bishop Craig W. Johnson, of Cathedral of Praise International Ministries in San Bernardino as they introduce the Black mental health program Broken Crayons Still Color Project.    

    YOU DON’T HAVE A DEMON – YOU NEED HELP!

    “We need to take the stigma away from mental health issues in the Black family.” 

    (San Bernardino, CA)  There is a tradition in Black families that says mental health problems are really a “demon” inside the person and all you need is prayer to get better.  “You don’t have demon, you need help,” says Cathedral of Praise International Ministries, Bishop Craig W. Johnson last Sunday as he introduced mental health day with the Broken Crayons Still Color Projectcreated by the Healthy Heritage Movement.

    Bishop Johnson’s comments introduced one of the nation’s leading clinical psychologists Dr. Gloria Morrow and the Broken Crayons Still Color Project to the Cathedral of Praise congregation in two services discussing the need for professional mental health in the Black Community.

    Broken Crayons Still Color Projectis an eight-week program created and presented by the non-profit Healthy Heritage Movement at churches in Riverside and San Bernardino Counties.  It is taught by Dr. Gloria Morrow and Dr. Candance Walters.  

    Bishop Craig W. Johnson, of Cathedral of Praise International Ministries in San Bernardino and Phyllis Clark, founder of Healthy Heritage Movement agree to quarterly classes of the Black mental health program Broken Crayons Still Color Project.    

    “This program is designed for African American women to learn effective strategies to cope with and identify signs of depression, stress, anxiety, PTSD, substance abuse, and other mental strains,” said Dr. Morrow.

    Broken Crayons Still Color Project is important to implement in the faith community because churches are one of the central institutions for African Americans; and when they are able to integrate spirituality with some of the psychological concepts that are important for them to learn, it really makes a difference,” said Dr. Morrow. 

    Dr. Gloria Morrow, one of the nation’s leading clinical psychologists, discusses Black mental health program Broken Crayons Still Color Project to the Cathedral of Praise congregation.    

    “Our Mission is to decrease health disparities and increase health equity in the African American Community”, said Healthy Heritage Movement founder Phyllis Clark. 

    “Some people in church don’t just need prayer, they need a pill, or they need therapy, or pastoral guidance.  We do our best to distinguish between them,” said Bishop Johnson.  “We need to take the stigma away from mental health issues in the Black family.”

    Bishop Johnson understands the need for mental health support.  Before becoming a pastor, he served as a Peer Group Counselor, Probation Group Counselor, Employment Services Counselor, Social Service Worker, Independent Living Skills Program Coordinator, Service Program Specialist, and Social Services Supervisor.

    For a list of Black mental health professionals in the Inland Empire, for a class near you or more information visit BrokenCrayons.orgor call (951) 682-1717or email: pyclark@healthyheritage.org

    The Broken Crayons Still Color Projectis made possible by the California Reducing Disparities Project – Office of Health Equity.

    -end-

    390 words

    About Healthy Heritage

    Healthy Heritage Movement, Inc. was founded in 2007 by Phyllis Y. Clark in Southern California. Created to target and address health disparities within the African American community, Healthy Heritage Movement focuses on the wellbeing of African Americans through health education, policy change, and community outreach. For more information on Healthy Heritage go to: www.HealthyHeratige.org

    About Bishop Johnson 

    Bishop Johnson is a graduate of California Baptist University with a BA in Religion and a BA in Behavioral Science, he studied Social Work and Public Administration at Cal State San Bernardino and a Doctor of Theology from Pentecostal Bible College. For more information on Cathedral of Praise church and Bishop Johnson go to: http://copim.org

    About Dr. Gloria Morrow

    Dr. Morrow has a PhD in Clinical Psychology from Fielding Graduate University, Santa Barbara, a Master of Science degree in Marriage and Family Therapy from Azusa Pacific University, and a BS degree in Psychology from the University of La Verne.  For more information on Dr. Morrow go to: http://www.gloriamorrow.com/bio.html

    5 Tips for Being the Face of Your Company

    Carl M. Dameron
    Carl M. Dameron Founder and creative director of Dameron Communications Photo by Robert A. Whitehead/CSUSB

    (San Bernardino, Calif.) Any company’s success is still often dictated by its portrayal in the traditional media.

    “For a company to really take off, it needs to be accessible to members of the press. So, instead of just sending out a press release every week, a company should be ready to reach out for interviews and provide quotes and soundbites to the media,” said Carl M. Dameron founder of Dameron Commercials.

    Establishing a face of the company is also a critical step in becoming media friendly. Whether it’s the CEO or an upper-level manager, the person representing the company should know the ins and outs of the industry and much more.

    Here are the five tips that everyone needs to follow when appearing on-camera. Most of it is good advice if we have lined up a print media interview for you as well, or even a phone interview.

    Dress Properly

    It might sound shallow, but people generally judge others based on how they look. So, decide how you want your company to be perceived by the audience and dress accordingly.

    For men, a suit and tie is the safest route to go. For women, it’s best to avoid vibrant clothing, excessive make up, and bulky jewelry as to not distract the viewers’ attention.

    Don’t come in with hair that’s too disheveled and covering your face – to be the face of a company, you need to proudly show off your face.

    In general, a clean, professional look should always work in most on-camera interview situations.

    Do Your Homework

    Once you get an opportunity to appear on camera (or on radio or print), you should portray yourself as an expert in not just your company, but in the industry as well.

    We will check to see if you can get the questions ahead of time, or at the least, find out what topics will be covered within the interview.  We will submit recommended questions when you have a broadcast interview, but it is up to the interviewer what questions are asked. The more prepared you are, the less likely it is that the words “Uh,” “Um,” and “You know” will make up your diction.

    Ignore the Bright Lights and Production Crew

    If you’re on TV there will probably be bright lights shining on you throughout the interview and there might even be a production team moving around in your line of vision. However, the cameras don’t pick up all the chaos going on behind the scenes.

    If you’re taking part in a one-on-one interview, your eyes and focus should be on the person conducting the interview. Averting your attention away from the interviewer for even a few seconds makes it seem like you’re disinterested, zoning out and lost.

    Avoid Industry Jargon

    When speaking about your business or industry, it’s best to use terms that everyone can understand, and take the time to explain industry terms in simple language. That way, people who are first learning about your company or industry will have an easier time of knowing what the heck you’re talking about.

    Be A Professional

    If you’re ever confronted by the interviewer with a question you’re uncomfortable answering, stay collected and take some time to craft a response. Simply saying “no comment” in a calm tone is much better than getting into a potential shouting match with the person in control of the interview. Plus, you don’t want to be on the wrong end of what could become a viral video in this day and age of YouTube.  

    -end-

    San Bernardino City Animal Shelter Peaceful Protest

      Eliminate green fences that prevent owners and adopters from seeing the dogs in “protective custody” kennels Eliminate green fences that prevent owners and adopters from seeing the dogs in “protective custody” kennels.
    Who:  The San Bernardino Animal Care Foundation sbanimalcarefoundation@gmail.com
    What: San Bernardino City Animal Shelter Peaceful Protest
    When:     Friday, 11/30 meeting at 1pm. Protest 2-4pm.
    Where:  San Bernardino Animal Shelter, 499 W E Orange Show Rd., San Bernardino, California 92408
    Please park in the parking lot of Target closest to Chandler Place (right next to the SBC Shelter sign) corner of E Street and Chandler Place.
    Why:   To allow volunteers and rescues to take a more active role in assisting and helping the shelter so we can improve the conditions for the dogs and cats of the City of San Bernardino by requesting:
    • Need new management with compassion, who will work with volunteers and rescues

    Provide a daily list of dogs and cats who are on the euthanasia list so that they can be rescued instead of euthanized immediately

    • Allow beds and blankets for the dogs
    • Provide sufficient food for the shelter animals
    • Eliminate green fences that prevent owners and adopters from seeing the dogs in “protective custody” kennels
    • Release the $700,000 in shelter repair funds and begin immediate necessary repairs
    • Provide medication for the animals
    • Bring back the volunteer groomer
    • Provide a daily list of dogs and cats who are on the euthanasia list so that they can be rescued instead of euthanized immediately
    Contact:    Carl Dameron (909) 534-9500.
    Kari Lee rescue and animal rights advocate