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    Dameron Communications Gets The Word Out

    Carl Dameron tells non-profit organization publicists how Dameron Communications gets the word out. He will give a similar presentation to Realtors on Thursday, Aug. 19. (Photo by Chris Sloan)

    (SAN BERNARDINO, Calif.) Carl Dameron, creative director and founder of Dameron Communications, will present “Effective Advertising and Public Relations” to the Fontana/Rialto Real Estate Round Table 9 a.m. Thursday, Aug. 19 at El Rancho Verde Country Club, 355 E. Country Club Dr., Rialto.
    Dameron will advise Realtors on how public relations and advertising can help businesses become more well-known and respected in the community. The presentation is open to the public.
    “Carl will help Realtors (or anyone else) help their bottom line,” said Charles Radney, coordinator of the Fontana/Rialto Real Estate Round Table.
    Dameron will explain there are multiple parts to public relations, including market research, media relations, government relations and community relations. In addition, he will explain the difference between the advertising and editorial functions of media, such as newspapers, radio stations and websites.
    “Effective public relations and advertising begin with market research,” Dameron said. “A company must know who its customers are, where they live, their age, their sex what they like doing most, and what media they use to get their news.”
    “They must also learn who their competitors are, and what fabulous product or services they can offer beyond what their competitors do,” Dameron said. “Then they can put together a plan for getting their message to the public, through advertising and all forms of public relations.”
    Dameron gave a similar presentation to representatives of non-profit organizations on Friday, Aug. 13, as part of a panel discussion with local media outlets, including the Riverside Press-Enterprise, the San Bernardino Sun, and KABC-TV, Channel 7, Los Angeles.

    About Dameron Communications

    Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. We are an award-winning advertising and public relations agency that creates integrated communications solutions to increase sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues.  We use our communications knowledge and experience to advance our clients’ objectives.

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    Media:  If you would like any of the photos in the slide show below please send an email to Chris@DameronCommunications.com with the photo id number and i will have it to you within 24 hours.  If you require the photo sooner please call Chris Sloan at (909) 888-0017.

    Intern Learns The Ins and Outs of the PR Business

    Abdul Arogundade, a 2009 graduate of Cajon High School now studying journalism at California State University, Fresno, learned about the business of public relations during a summer internship with Dameron Communications. Photo by Chris Sloan

    (SAN BERNARDINO, Calif.) Intern Abdul Arogundade did not know what to expect from his first time in a working environment; it was all new to him. In fact he did not know exactly what type of work he wanted to do in the communications field until he had a one-on-one meeting with Carl Dameron, the founder and creative director of Dameron Communications.

    Abdul Arogundade is a San Bernardino native who graduated high school at Cajon High School Class of 2009. He is currently an undergraduate at California State University Fresno with the goal of becoming a public relations director for a sports team.

    Margaret Hill, assistant superintendent of the San Bernardino County Superintendent of Schools office arranged a meeting with Dameron to advise Arogundade on his career options in communications.
    At their first time meeting Carl Dameron gave Arogundade a tour of the Dameron Communication’s office. Dameron introduced Arogundade to all of the staff members and told him the history of the business.

    This led to a summer internship, where Arogundade received the tools to succeed in the communications business.
    “We are in the getting it done business and no job is too small or too big for anyone who wants to truly succeed,” Dameron stressed then, and on a daily basis thereafter. “Our job is to effectively increase the sales and profits of our clients by increasing the positive perceptions of their products, goods and or services through truthful, ethical and moral means.”

    Arogundade took this to heart and put it to action the first day of his internship, when his first task was to stuff and mail more than 300 letters. His second task was to call community leaders inviting to a major city event.

    Tasks during the internship were not limited to just stuffing envelopes and making phone calls. Arogundade worked on many projects, from organizing the offices to staffing major events that received Los Angeles and local coverage. He also coordinated meetings with government officials; and updated Dameron Communication’s databases of almost 85,000 general contacts and more than 10,000 media contacts.

    Arogundade learned each task he completed was essential to the success of a PR firm and emphasizes Dameron’s saying “No job is too big or too small.”
    “Abdul is a very smart young man with the drive and tenacity it takes to succeed in the tough work of communications. I am confident he will do very well in this business,” said Dameron.

    Arogundade said, “I am very thankful for the opportunity to intern at Dameron Communications. I will take what I learned and the lessons that were instilled in me from interning at Dameron Communications and apply them to my pursuit of a career in public relations.”

    To learn more about Dameron Communications or for an appointment please call (909) 888-0017.

    About Dameron Communications
    Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. We are an award-winning advertising and public relations agency that creates integrated communications solutions to increase sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues.  We use our communications knowledge and experience to advance our clients’ objectives.
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    Shannan Gonzales Joins Dameron Communications as Public Relations Coordinator

    Shannan Gonzales, at work as a public relations coordinator for Dameron Communications. Photo by Chris Sloan

    (SAN BERNARDINO, Calif.) Shannan Gonzales started at Dameron Communications in January 2009 as an extern while attending United Education Institute (UEI). After the completion of her extern, she was hired as public relations coordinator at Dameron Communications.

    “Shannan is the hub of our office,” said Carl Dameron, owner and creative director of Dameron Communications. “She works with clients and the team to make sure projects get done on time.”

    Her duties include maintaining client and company press books, updating the Master Contacts database with more than 92,000 contacts, clerical work, paying company bills and analyzing the value of press received.

    “I enjoy the positive and friendly office environment and the opportunity to assist others,” said Gonzales.

    After hours she returns to her most important life calling, being a mother to her 2-year-old son Marcos. Everyday she enjoys the blessings her son brings, from a simple smile to a goodbye hug when dropping him off at preschool.

    “Marcos is my top priority,” said Gonzales. “His birth motivated me to focus on my professional career and set a good example for my son.”

    Gonzales is a graduate of UEI with a degree in Business Administration. After graduating from Redlands East Valley High School in 2002, she began working for Office Depot as a copy center representative for three years. She also worked for Stater Bros Market as a courtesy clerk, replenished inventory and as a deli representative.

    “My prior experience working at Stater Bros and Office Depot helped guide me to the career choice of business administration, for I quickly learned that I have a deep passion for assisting others,” said Gonzales “And I am now able to do this with our clients on a daily basis.”

    About Dameron Communications
    Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. It is an award-winning agency that creates integrated advertising and public relations solutions to increase clients’ sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues.
    Dameron Communications creates advertising for television, radio, newspaper, magazine, and billboards, web sites, mobile web applications, email and more. Public relations services include press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.

    Dameron Communications has earned media coverage for clients from: ABC, CBS, NBC, CNBC, CBS MarketWatch; Fox News, CNN, CNNfn, Nightly Business Report; The Wall Street Journal, New York Times, Los Angeles Times, The Washington Post, Dow Jones News Wire, Bloomberg, Reuters, Associated Press and many more.
    For more information go to: http://www.DameronCommunications.com/ or call (909) 888-0017.


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    Thom Salisbury New Senior Art Director

    Thom Salisbury is the new senior art director of Dameron Communications. He brings more than 30 years expertise in creative design. Photo by Chris Sloan
    Thom Salisbury works on an advertisement as the new senior art director of Dameron Communications. He brings more than 30 years expertise in creative design.  Photo by Chris Sloan

     (SAN BERNARDINO, CA) Thom Salisbury has been named Dameron Communications senior art director.

    “As one of the Inland Empire’s leading public relations and advertising firms, we are proud to have Thom Salisbury lead our team to deliver the innovative, creative art direction our clients need to win in this competitive environment,” said Carl Dameron, president of Dameron Communications. ”

    Salisbury has more than 30 years experience as an art director and artist. Recent work has included projects for the City of Redlands Redevelopment Agency, 1st Valley Credit Union and the Redlands Symphony.

    Previously, he was the senior art director for Pacific Coast Sportfishing, a national full-color monthly magazine focusing on sportfishing on the West Coast, including Alaska and Mexico.

    “”It requires a great deal of passion and enthusiasm when it comes to providing real value to people who trust me with their message and image, or the media I’ve worked with,” Salisbury said.

    “Design is much more than making something pretty,” Salisbury added. “It requires God-given talent along with a bucket load of skills, not to even mention years of practice. These commodities are nearly extinct in today’s environment.”

    Salisbury was also creative director for The Sun of San Bernardino County. His creative expertise was brought to bear on accounts including San Manuel Indian Casino in Highland, and the former Harris Department Store. He also served as assistant design supervisor for the Long Beach Press-Telegram and worked with Donrey Outdoor Media in Las Vegas.

    Salisbury has a degree in fine art from Saddleback College, and also studied art at University of Nevada – Las Vegas and California State University, Long Beach.


    “Solid design is essential, from one-time 1-inch by 1-inch relatively low-cost ads, to an expensive sign or vehicle wrap that will be around for years,” he said. “I thoroughly enjoy making every aspect of visual promotion powerful and effective, but most importantly cost-effective.

    Salisbury also serves as the 2009-10 president of the San Bernardino Sunset Rotary Club, and the co-director of its Tinman Triathlon & 5K, and kid’s Triathlon & Tricycle Race.

    About Dameron Communications
    Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. It is an award-winning agency that creates integrated advertising and public relations solutions to increase clients’ sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues.

    Dameron Communications creates advertising for television, radio, newspaper, magazine, and billboards, web sites, mobile web applications, email and more. Public relations services include press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.  

    Dameron Communications has earned media coverage for clients from: ABC, CBS, NBC, CNBC, CBS MarketWatch; Fox News, CNN, CNNfn, Nightly Business Report; The Wall Street Journal, New York Times, Los Angeles Times, The Washington Post, Dow Jones News Wire, Bloomberg, Reuters, Associated Press and many more.

    For more information go to: http://www.DameronCommunications.com/ or call (909) 888-0017.


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    Former Intern Hired at Dameron Communications

    Chris Sloan, former intern for Dameron Communications and photographer for the public relations agency and for the Poly Post at California Polytechnic University, Pomona has been hired as a public relations coordinator at Dameron Communications. He is now assisting with event promotion, writing press releases and other public relations. Photos by Matt  Sloan

     

    (SAN BERNARDINO, CA) Chris Sloan rejoins Dameron Communications as Public Relations Coordinator after having interned for Dameron Communications two summers ago.
    Immediately after the completion of his internship, Sloan started to work for the agency as a freelance photographer. He is one class away from completing his bachelor’s degree in communication with an emphasis in public relations at California State Polytechnic University, Pomona.
    Sloan is currently a staff photographer for Cal Poly Pomona’s college newspaper, The Poly Post, and continues to photograph at Dameron Communications as well as write press releases and perform other public relations duties.
    He was the 2008/2009 Cal Poly Pomona Public Relations Student Society of America chapter president and continues to contribute to the organization as a member.
    Sloan is excited to be working at a public relations agency to which he can gain experience in the public relations field and continue to photograph.
    “I am very fortunate to return to Dameron Communications,” said Sloan. “ There is nothing more rewarding than doing something you love and getting paid for it.”
    Upon completion of his bachelor’s degree, Sloan looks forward to continuing his education by pursuing a degree in photography.
    When he is not at work or in class, Sloan spends his spare time as a volunteer newspaper advisor to the San Bernardino High School’s student newspaper the Tyro Times. He is also a graduate of SBHS.
    About Dameron Communications Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. It is an award-winning agency that creates integrated advertising and public relations solutions to increase clients’ sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues. Dameron Communications creates advertising for television, radio, newspaper, magazine, and billboards, web sites, mobile web applications, email and more. Public relations services include press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.   Dameron Communications has earned media coverage for clients from: ABC, CBS, NBC, CNBC, CBS MarketWatch; Fox News, CNN, CNNfn, Nightly Business Report; The Wall Street Journal, New York Times, Los Angeles Times, The Washington Post, Dow Jones News Wire, Bloomberg, Reuters, Associated Press and many more. For more information go to: http://www.DameronCommunications.com/ or call (909) 888-0017.
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    Become A Dameron Communications Fan


    The Dameron Communications team: Brenda Erickson, Chris Sloan, Shannan Gonzales, Carl Dameron, Sharti Goings, Matt Sloan, Ellen Porter, Yeekong Yang.

    (SAN BERNARDINO, Calif.) Dameron Communications has launched a fan page on Facebook.
    Through the fan page, Dameron Communications will be able to post photo albums, staff biographies and information about the team of employees.
    Carl Dameron of Dameron Communications says, “Facebook is an opportunity for Dameron Communications to share who we are and what we do with you. We have a great team who produces outstanding advertising and public relations. This is an occasion for you to learn more about our firm, our team and what we do. We invite you to become a fan and join us on our journey!”
    You can view the Dameron Communications Facebook fan page at: https://www.facebook.com/pages/Dameron-Communications/322023047635?ref=hl.
    To become a fan, simply click on the “become a fan” button to the right of Dameron Communications.
    About Dameron Communications
    Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. It is an award-winning agency that creates integrated advertising and public relations solutions to increase clients’ sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues.

    Dameron Communications creates advertising for television, radio, newspaper, magazine, and billboards, web sites, mobile web applications, email and more. Public relations services include press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.
    Dameron Communications has earned media coverage for clients from: ABC, CBS, NBC, CNBC, CBS MarketWatch; Fox News, CNN, CNNfn, Nightly Business Report; The Wall Street Journal, New York Times, Los Angeles Times, The Washington Post, Dow Jones News Wire, Bloomberg, Reuters, Associated Press and many more.
    For more information go to: http://www.DameronCommunications.com/ or call (909) 534-9500.

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    Tree Planting With Kiwanis Club of San Bernardino

    Volunteer crew, including representatives of the Downtown Kiwanis Club: Bruce Schmidt, Carrie Schmidt, Rex Ramsey, Jeff Martinez, Richard Bueermann, Bob Jenkins.Photo by Chris Sloan

      

    Among those digging holes for many trees planted recently at Delmann Heights Community as part of San Bernardino’s Bicentennial Celebration were volunteers Bruce Schmidt, Carrie Schmidt ( a member of Downtown Kiwanis) and Jeff Martinez. Photo by Chris Sloan

     

    Volunteer Jeff Martinez, Downtown Kiwanis board member Richard Bueermann and Downtown Kiwanis Club Rex Ramsey finish planting a tree at Delmann Heights Community. Photo by Chris Sloan

     
    Bicentennial Celebration Committee Chairman Hillel Cohn, volunteer Bruce Schmidt, Downtown Kiwanis Club President Rex Ramsey and Downtown Kiwanis Club member Carrie Schmidt position a tree in place at Delmann Heights Community. Photo by  Chris Sloan

    Bicentennial Celebration Tree Planting Committee Chairman Nick Calero, volunteer Jeff Martinez and Downtown Kiwanis Public Relations Chairman Bob Jenkins operate a post hole digger to plant a tree at Delmann Heights Community. Photo by Chris Sloan

    Second Ward Councilman Jason Desjardins operates his personal backhoe to dig a hole for trees planted at Delmann Heights Community recently. Photo by Chris Sloan

     Volunteer Bruce Schmidt, Downtown Kiwanis board member Richard Bueermann and Downtown Kiwanis Club Member Carrie Schmidt finish planting a tree at Delmann Heights Community. Photo by Chris Sloan


    SAN BERNARDINO, Calif. (April 5, 2010) – Jason Desjardins, Councilman, Second Ward; Rabbi Hillel Cohn, Bicentennial Committee Chairman; Nick Calero, Bicentennial Tree Planting Committee Chair; Rex Ramsey, President of the San Bernardino Downtown Kiwanis Club; Kiwanis members and other community members all helped plant trees at Delmann Heights Community as part of the city’s Bicentennial celebration.


    “Once the planting is completed, the 200 trees will be a lasting tribute to San Bernardino’s 200th birthday,” said Nick Calero, Bicentennial tree planting committee chair. “Each tree represents a year of San Bernardino’s existence and each type of tree shows the diversity within our city.”

     Trees planted include pines, crape myrtles, sycamore and Chinese flame.

    Adding to the green space of our city is quite meaningful. Knowing that children and adults of the future will enjoy the beauty of these trees is especially rewarding” said Rabbi Hillel Cohn.

    Councilman Desjardins provided and operated the Bobcat to break through the tough dirt and prepare the holes for the trees. Bicentennial tree plantings have taken place at Secombe Lake Park, Tom Minor Park, Delmann Heights Community Center and Perris Hill Park as well as other locations throughout the city.

    “We ask the people of San Bernardino to come join us in planting the roots for our future,” said Calero.

    To volunteer or for more information on the Bicentennial Committee’s planting of 200 trees throughout the city contact Nick Calero at (909) 240-5691 or email sbtrees200@yahoo.com

    Other upcoming Bicentennial Celebration Events:

    April 12 will take a look at “Indigenous Pre-Hispanic People of San Bernardino” at the University’s Pfau Library.

    On May 1, the San Bernardino Symphony will perform a “Celebrate America” concert at the California Theatre of Performing Arts in honor of the city’s birthday as well as the centennial of the Community Hospital of San Bernardino.

    More music will be performed at California State University San Bernardino on May 7 and 8 with an adaptation of Mozart’s opera “Cossi Fan Tutte” at the University’s P.A. Recital Hall.

    May 8 and 9, the celebration debuts Railroad Days at the San Bernardino History and Railroad Museum at the historic Depot.  The historic Santa Fe 3751steam locomotive will be brought to San Bernardino for this event,

    May 15th will find current and former residents joining together at an elegant gala at the National Orange Show Events Center, with the 16th capped by a Bicentennial Mayor’s Run and Safety Expo at Arrowhead Credit Union Park and a Festival of Faiths at the Western Region Little League Stadium.

    There will be a Centennial Monument rededication as well as a Bicentennial Monument dedication on May 20 at Inland Center Drive and “I” Street with a reception to follow at the California Welcome Center – San Bernardino.

    June 19 will see another unique event when the city introduces the “San Bernardino’s Got Talent” competition at the Sturges Theatre.  Auditions will take place at the San Bernardino Feldheym Library on April 24 and April 26.

    The Bicentennial festivities continue on July 4th at the 66ers Stadium in the Arrowhead Credit Union Park, the 4th of July Extravaganza with a fireworks display unlike any the city has previously seen.

    The Stater Bros. Route 66 Rendezvous, the Western Regional Little League Tournament and other events taking place in the latter part of 2010 will also feature a tie-in to San Bernardino’s Bicentennial, keeping the celebration alive throughout the year.

    Rabbi Hillel Cohn is the chairman of the Bicentennial Celebration Committee, and Erin Brinker is the chair of its Public Relations & Marketing and Independence Day Extravaganza committees. Other Bicentennial Celebration Committee members are Jim Smith (chair of the Community Engagement committee), Cheryl Brown (chair of the Youth Council, Intergovernmental and Arts committees), Beverly Bird (chair of the Legend of the Arrowhead committee), Steven Shaw (chair of the History committee), David Smith (chair of the Finance committee), Jane Sneddon (chair of the Parade committee) and Martha Pinckney (chair of the Gala committee.) The mayor and members of the San Bernardino Common Council appointed these members.

    Additional community volunteers who have taken on leadership of other committees are: Trudy Freidel (Festival of Faiths), Edward Martinez (Leadership Cabinet), Peggi Hazlett (Mayor’s Run), Dr. Charles “Skip” Herbert (Coloring Books for Schools), Karen Blanco (Media) and The Art Institute of California – Inland Empire (Design).

    For additional details, contact Erin Brinker at (951) 323-9337 or go to http://sanbernardino200.org

      Picture Slide Show: http://www.youtube.com/watch?v=CQ9nE2tllEI

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    Foster Joins Leading Ad & PR Agency

    Melissa Foster is learning how a leading PR firm promotes its clients through her internship with Dameron Communications. Chris Sloan photo


    (SAN BERNARDINO, Calif.) Melissa Foster is developing public relations and social networking online strategies to advance the success of Dameron Communications clients. 
    Foster has increased her skills and writes press releases for agency clients. She also promotes events for the company on many different social networks including Facebook, Myspace, Eventful, Zvents, and Entertainment Lifestyles.
    Foster has had the opportunity to interview and work with government officials, business leaders, community leaders and volunteers.
    Foster has realized print media is where you begin and is the foundation of all public relations communications. Foster’s university professors in public relations taught print media is outdated because people use online sources to get their information.
    “Earning coverage in a newspapers and magazines is the foundation of good public relations. Many radio, TV and websites draw their content from newspapers. The information in the press release is then used in slightly different forms to promote events through online media,” Foster said.
    As an example, a major local newspaper distributes 190,000 newspapers daily with 630,000 readers per day. That’s 18.9 million readers a month, offering more media hits than any Inland Empire online media delivers.
    A press release allows for all the information to be in one place, permitting fast distribution of materials through all social networks and other online channels.
    Foster joined Southern California’s leading public relations and advertising agency, Dameron Communications to build a foundation in public relations and decide if this is the career for her.
    Foster is mentored by Carl Dameron, agency director of Dameron Communications and has learned the most important thing is to gather information, research, write a good press release and tell the story across all media including print, online, TV and radio.
    “I have learned how to communicate information and learned that the foundation of communications is the same as it was 20 years ago. We just have new ways of getting information out,” Foster said.
    “I know I am greatly expanding my knowledge and skills to be competitive in the field of public relations,” Foster said. “This has been a great experience and a wonderful opportunity.”
    Foster began her communications major with a concentration in public relations, April of 2009. Now as a senior at Cal State San Bernardino, she hopes to land a job at a prominent public relations firm before graduation in March 2011.
    “My university education has taught me critical thinking skills, effective communication and crisis communication,” Foster said.
    At Cal State San Bernardino, Foster joined Public Relations Student Society of America (PRSSA). She learned more about public relations and how new trends in the field of communications could be applied in the business world.
    Activities included listening to guest speakers in the field of public relations and establishing networking connections.
    Dameron said, “It is a pleasure to have Melissa work with us. She has quickly learned to write a good press release that has earned media coverage, a difficult task for people with years of professional experience. Every one of her stories has run in several local daily and weekly publications. She is a hard working young professional who I believe will be very successful in this business.”
    About Dameron Communications
    Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. It is an award-winning agency that creates integrated advertising and public relations solutions to increase clients’ sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues.

    Dameron Communications creates advertising for television, radio, newspaper, magazine, and billboards, web sites, mobile web applications, email and more. Public relations services include press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.  

    Dameron Communications has earned media coverage for clients from: ABC, CBS, NBC, CNBC, CBS MarketWatch; Fox News, CNN, CNNfn, Nightly Business Report; The Wall Street Journal, New York Times, Los Angeles Times, The Washington Post, Dow Jones News Wire, Bloomberg, Reuters, Associated Press and many more.

    For more information go to: http://www.DameronCommunications.com/ or call (909) 888-0017.

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    Wu Joins Public Relations Firm

    Cal Poly Pomona communications student Karen Wu is assisting Dameron Communications with event planning and other public relations activities. Photo by Chris Sloan
    SAN BERNARDINO, Calif.  Karen Wu, a Cal Poly Pomona communications student with an emphasis in public relations, recently joined Dameron Communications, southern California’s leading public relations and advertising company.
    Wu has always had a passion for event planning and is determined to learn all that she can about the ins and outs of coordinating an event and executing it well.  “When I think of event planning, it takes me back to memories of being involved with the Associated Student Body in high school. I always enjoyed coordinating events for sports rallies and working with people as a team.”
    Karen’s passion for event planning developed in high school,  “I became involved with many different groups on campus. I realized that I like working in team settings and love that I have a way to use my creativity.”
    Whether it was playing volleyball or basketball on her high school team, or singing and dancing in her high school’s a capella choir, “I knew I had a sense of leadership and organizational skills.”
    “I often took initiative to makes things happen. Working in public relations and focusing on event planning is a perfect match for my passion to work with people and be creative,” said Wu. 
    After completing her internship at Dameron Communications as a requirement of the communications major, she will be able to receive her diploma from Cal Poly Pomona.
    “I am happy to have Karen experience her internship with us. She has the drive and determination to succeed in this business,” said Carl Dameron, founder and creative director at Dameron Communications.
    About Dameron Communications
    Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. It is an award-winning agency that creates integrated advertising and public relations solutions to increase clients’ sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues.
    Dameron Communications creates advertising for television, radio, newspaper, magazine, and billboards, web sites, mobile web applications, email and more. Public relations services include press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.  
    Dameron Communications has earned media coverage for clients from: ABC, CBS, NBC, CNBC, CBS MarketWatch; Fox News, CNN, CNNfn, Nightly Business Report; The Wall Street Journal, New York Times, Los Angeles Times, The Washington Post, Dow Jones News Wire, Bloomberg, Reuters, Associated Press and many more.
    For more information go to: http://www.DameronCommunications.com/ or call (909) 888-0017.
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    GETTING YOUR CUSTOMERS BACK

    (SAN BERNARDINO, Calif.) “In tough economic times too many companies stop advertising their business, or they cut their marketing budget because its easier than cutting people,” says Carl M. Dameron, founder and Creative Director of Dameron Communications, (www.DameronCommunications.com) a Southern California public relations and advertising agency.
    “The problem is when you stop asking for business you stop getting business. When sales fall because new customers aren’t coming in the door companies have to cut more expenses. They often reduce the marketing budget and then spiral into business failure. That puts more people out of work than if they had just found a new way to ask for more business.”
    “We must never lose sight of the fact we are all products, and keep selling ourselves and our companies’ products,” says Dameron, adding, “However, a great campaign does not stop there. It takes hard work, knowledge and creativity to bridge the gap between the vision of success and actual profit.”
    A new free brochure from Dameron Communications, Effective Advertising & Public Relations, outlines a step-by-step program to effectively reach a company’s target market, create a positive image of the business and entice their target market to use their products and services.
    According to Dameron the solution to increasing business in a changing economy is to change your advertising strategy. “When people had lots of money from constant home refinancing, they bought lots of things they wanted but didn’t need,” he notes. “Now the re-fi money is gone. People also feel poorer because their home values are declining and their mortgage payments are up. Many consumers are recovering from the hangover of big spending. Buyers are redefining their purchases based on what they need, not just want.
    Dameron says the solution is to change your approach. “Car dealers understand this. They increase advertising in slow times. They are often the first to notice a change in buyer attitudes and adjust their message to consumers.
    “One strategy is to lower prices and offer zero down and low interest rates to increase traffic and sales. There are also other ways. Why? Because there are always buyers, if properly motivated to buy. As the Creative Director of Dameron Communications, my job is find the new way to motivate customers to buy,” he says.
    Dameron offers more solutions to energize or create and implement an Effective Advertising & Public Relations strategy.
    The program consists of four major components:
    Research. The first step in an effective advertising campaign is research. A company must know how much they should invest in their marketing campaign, who the target market is, what media those consumers use and what they want!
    Ad Development. The creativity of an ad campaign is spurred during ad development. Generally, the information obtained through research will be used to generate a campaign theme that will grab the target market’s attention and increase traffic.
    Media Planning and Placement. Selective media placement ensures the target market knows about the company’s products and services. It is imperative that follow-up research is done to fine tune the media, to maximize budget effectiveness and capture the largest audience.
    While a successful campaign fulfills all four components, a combination of effective planning and consistency is also required to be effective.
    Additionally, Dameron’s guide gives information on developing effective Public Relations, Government Relations and Community Relations strategies.
    Dameron goes one step further. “If your business needs help sorting out your media options or creating a new message, we will provide you a free one-hour consultation on your advertising, public relations, crisis communications, government relations and/or community relations issues,” says Dameron.
    For a free copy of Effective Advertising & Public Relations e-mail your request to Info@DameronCommunications.com or call Carl Dameron at (909) 888-0321.
    Since 1989 Dameron Communications has creatively met the needs of its clients locally, regionally and nationally. They are an award-winning communications agency that creates integrated marketing solutions to increase sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues. They use advertising, public relations, government relations and community relations to advance their clients’ objectives. The web site is www.DameronCommunications.com.
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