Photo caption: Dameron Communications announced its commitment to supporting KVCR Public Radio—Carl M. Dameron at KVCR Studios with Rick Dulock and Manuel Saucdo.
“KVCR’s in-depth reporting and commitment to education are essential for a thriving Inland Empire, and we are proud to support their vital work,” said Carl M. Dameron, owner of Dameron Communications.
SAN BERNARDINO, CA – Dameron Communications announced its commitment to supporting KVCR Public Radio, the Inland Empire’s local NPR station broadcasting on 91.9 FM. This commitment underscores Dameron Communications’ dedication to fostering a well-informed and engaged community in the Inland Empire.
KVCR, a public service of the San Bernardino Community College District, is a vital resource for news, information, education, culture, and community engagement in the Inland Empire. Its mission is to build a better region through diverse local media that inspires and entertains in the community and the classroom.
“KVCR’s in-depth reporting and commitment to education are essential for a thriving Inland Empire, and we are proud to support their vital work,” said Carl M. Dameron, owner of Dameron Communications.
KVCR is the primary affiliate for National Public Radio, Public Radio International, and American Public Media in the Riverside/San Bernardino market. Supporting KVCR helps ensure continued access to high-quality news and diverse programming, from in-depth local reporting to cultural and educational content.
This partnership aligns with KVCR’s vision to create a trusted destination that facilitates conversations for an engaged citizenry and builds a better future through community participation.
About KVCR
KVCR 91.9 FM is an NPR member radio station serving Inland Southern California. The station is owned and operated by the San Bernardino Community College District and is dedicated to serving as the cultural, educational, informational, and communication hub of the Inland Empire. KVCR’s programming emphasizes educational programs, thought-provoking content, objective journalism, and engagement in the arts, media, and sciences.
About Dameron Communications
Dameron Communications is a full-service communications agency that combines unsurpassed relationships with proven advertising and public relations methods. The agency’s experienced professionals are dedicated to delivering winning and measurable results for its clients.
Photo caption: The Salvation Army team sets up a new 10,000-square-foot retail space in Chino, offering an accessible shopping and donation experience in one of the city’s busiest commercial corridors. The address is 5250 E. Philadelphia St., Suite M, Chino, CA 91710. Doors open at 9 a.m. on Thursday, May 8, 2025.
“Each donation and each purchase help The Salvation Army do more than fund ARC recovery programs—they inspire possibility,” said Major Donald Sheppard, Administrator for Development at The Salvation Army San Bernardino ARC
Chino, CA – The Salvation Army announces the grand opening of a new Chino Thrift Store at 5250 E. Philadelphia St., Suite M, Chino, CA 91710. Doors open at 9:00 a.m. on Thursday, May 8, 2025. “The expansive 10,000-square-foot retail space will offer an accessibleshopping and donation experience in one of Chino’s busiest commercial corridors,” said Major Donald Sheppard, Administrator for Development at The Salvation Army San Bernardino ARC.
According to Sheppard, the Chino location will employ 16 team members. This is one of six retail locations, including five thrift stores and one thrift outlet, supporting the life-changing work of The Salvation Army San Bernardino Adult Rehabilitation Center (ARC).
The ARC’s 122-bed residential program provides housing, counseling, and work therapy to men seeking recovery and a fresh start. Established in 1991, the San Bernardino ARC has served the Inland Empire community for 34 years.
“We’re thrilled to welcome the Chino community into this new space where every item purchased or donated contributes to restoring lives,” said Sheppard. “This store is more than just a place to shop—it’s a hub for hope and transformation.”
Photo Caption: “Treasure hunters, budget-conscious families, and sustainability-minded shoppers alike will find something special on every visit,” said Sheppard
The new thrift store will offer a variety of gently used clothing, accessories, furniture, home goods, and more—all at affordable prices. “Treasure hunters, budget-conscious families, and sustainability-minded shoppers alike will find something special on every visit,” said Sheppard.
To celebrate opening day, customers can enter to win a $100 gift certificate and enjoy surprise prize giveaways throughout the day.
In addition to providing great deals, the Chino Thrift Store aims to strengthen its ties with the community by working with local creatives, sustainability advocates, and social influencers to highlight eco-conscious shopping and innovative upcycling ideas.
“Each donation and each purchase helps The Salvation Army do more than fund ARC programs—they inspire possibility. Together, we’re turning secondhand into second chances.
Come celebrate the grand opening with us—discover unique finds, support your community, and be part of the mission to transform lives through the restoration of mind, body, and soul,” said Sheppard.
San Bernardino County Salvation Army Thrift stores are in Rancho Cucamonga, San Bernardino, Fontana, Victorville, Hesperia, and now Chino.
Photo caption: The new signs are not up yet, and work inside is getting done. The address is 5250 E. Philadelphia St., Suite M, Chino, CA 91710. Doors open at 9 a.m. on Thursday, May 8, 2025.
The Salvation Army operates the largest and most successful network of Adult Rehabilitation Centers (ARCs) in the nation. For over 100 years, The Salvation Army has provided spiritual, emotional, and social assistance to individuals who have struggled to cope with life’s challenges. The Salvation Army’s 80+ ARCs are primarily funded by the sale of donated goods in thrift stores. Each year, thousands of ARC graduates transform their lives, reunite with families, and bring hope to communities across the country. Services are offered on a charitable basis, generally at no cost, and without the need for insurance. For more information, visit WesternARC.SalvationArmy.org.
Max Ramirez, Senior Director of Content Marketing at Skyline Studio
Riverside, CA. — The American Advertising Federation—Inland Empire Chapter invites you to a brand storytelling class.This class is for anyone looking to elevate their brand’s connection with customers through the art of storytelling.
The virtual event, “Unlocking the Power of Storytelling at Scale,” will occur on April 30th from noon to 1 pm. Learn More and Register Now!
In today’s crowded marketplace, authentic storytelling isn’t just nice to have—it’s essential for building lasting customer relationships and brand loyalty. Join us to learn how to craft compelling narratives that resonate with your audience and leverage trusted media platforms to amplify your message.
Featured Speaker: Max Ramirez
Max leads the studio division for Southern California News Group and The San Diego Union-Tribune, managing a team of strategists, content creators, event producers, and designers. With extensive experience at Warner Bros. Discovery, NBCUniversal, iHeartMedia, and various digital media startups, Max brings valuable insights into developing innovative, integrated media campaigns that truly engage audiences.
What You’ll Learn:
How to Build Trust and Credibility with Your Customers
Storytelling Best Practices and Pitfalls to Avoid
Strategies to Elevate Your Story for Broader Impact
The webinar is free for AAF members and just $10 for non-members, making it accessible for businesses of all sizes to learn about the power of storytelling to promote your brand.
To learn more or register for the webinar, visit InlandEmpireAAF.com. If you have questions about the event, contact John McCarthy at (909) 263-0454.
About the Inland Empire AAF:
The Inland Empire AAF is a community of advertising and graphic design professionals representing local, regional, and national companies, government agencies, and non-profit organizations. The organization provides educational opportunities through guest speakers and hosts the local American Advertising Awards, the industry’s largest and most representative competition in the United States. Founded in the late 1980s, the Inland Empire AAF is dedicated to promoting excellence in advertising and fostering connections within the industry. Learn more at InlandEmpireAAF.com.
Erik Harty and Jon Hwang from LONG/DIVISION earned the coveted Best of Show award in the professional category for their Internet Commercial “Endless Pastabilities” created for Barilla at the 2025 AAF-IE ADDY Awards Gala.
Gold ADDY recipients included Associated Students Inc. at Cal Poly Pomona, California Baptist University, City of Riverside, Compelle, ESRI, Firm Media, Inland Empire Health Plan, LONG/DIVISION, and Temecula Creek Inn.
RIVERSIDE, CA— The Inland Empire Chapter of the American Advertising Federation (AAF) celebrated excellence in advertising at its annual ADDY Awards Gala, which was recently held at the Life Arts Center in Riverside. The prestigious event recognized outstanding creative work from professionals and students throughout the Inland Empire region.
LONG/DIVISION earned the coveted Best of Show award in the professional category for their Internet Commercial “Endless Pastabilities” created for Barilla. Growing Inland Achievement received the Mosaic ADDY Award for their Public Service Online/Interactive Campaign “Higher Endeavor.”
In the student competition, California Baptist University’s Mackenzie Head took home Best of Show honors for the “Doc Martins Campaign” in the Magazine Advertising Campaign category. Noah Witt, also from California Baptist University, was recognized with the Special Judges Award for “Grammy Branding” in the Art Direction category.
“This year’s competition has seen a remarkable resurgence in professional entries, reaching pre-pandemic levels and the highest numbers since 2019. The student competition is also thriving, tying a six-year record for the most participating schools,” said Mark Landon, Inland Empire American Advertising Awards Chair.
The evening featured a reception, plated dinner, and awards presentation celebrating the region’s most creative minds. Professional Gold ADDY recipients included Associated Students Inc. at Cal Poly Pomona, California Baptist University, City of Riverside, Compelle, ESRI, Firm Media, Inland Empire Health Plan, LONG/DIVISION, and Temecula Creek Inn.
Student Gold ADDY awards went to talented individuals from California Baptist University, Platt College, and La Sierra University, highlighting the exceptional creative education programs within the Inland Empire.
Visit the website for a complete list of all professional and student winners, including Silver and Bronze recipients.
About the American Advertising Federation – Inland Empire
The American Advertising Federation – Inland Empire Chapter represents advertising professionals throughout eastern Los Angeles County, San Bernardino County, and western Riverside County. The chapter is dedicated to protecting and promoting the well-being of advertising. Once a year, it hosts the Inland Empire Advertising Awards Competition, inviting professionals and students to its creative competition. Learn more about the chapter and upcoming programs, including membership, at https://www.inlandempireaaf.com/.
For more information, contact John McCarthy, President of AAF-Inland Empire club@inlandempireaaf.com, at (909) 263-0454.
Dameron Communications, recognized as the Best Public Relations & Communications Business of 2024 in the United States, has been selected as a winner in the prestigious USA 100 – 2025 Awards
San Bernardino, CA – Dameron Communications, recognized as the Best Public Relations & Communications Business of 2024 in the United States, has been selected as a winner in the prestigious USA 100 – 2025 Awards. This accolade celebrates the company’s excellence, innovation, and significant impact within the public relations and communications industry.
The USA 100 – 2025 Awards, presented by Global Publishing Media Group (GPMG), a globally recognized publishing house based in Birmingham, UK, honors leading firms and professionals across various industries worldwide. The rigorous selection process includes market research, independent analysis, and expert evaluations, ensuring that only the most deserving organizations are recognized.
Dameron Communications was evaluated and selected based on several key criteria, including the following:
Innovation and Creativity: Demonstrating unique and groundbreaking approaches within the field.
Leadership and Strategy: Exhibiting strong leadership and a clear strategic vision.
Market Impact: Contributing significantly to industry growth, customer satisfaction, and advancement.
Industry Excellence: Setting benchmarks for others to follow.
“We are incredibly honored to receive this prestigious award,” said Founder and President Carl M. Dameron at Dameron Communications. “This recognition is a testament to our team’s hard work, dedication, and expertise. We are committed to providing our clients with innovative and effective communication strategies that deliver exceptional results. This award further motivates us to continue pushing boundaries and setting new standards of excellence in the PR and communications industry.”
GPMG’s awards program spans 163 countries and is renowned for its thorough and impartial judging process. A panel of experts carefully reviews all nominations, ensuring that only those who exemplify excellence are selected as winners.
Dameron Communications is a diverse team of communications professionals founded in 1988. The agency offers a wide range of public relations, advertising, research, media buying, community relations, and government relations services. Dameron Communications has a proven track record of success, and its work has won many client accolades.
About Dameron Communications
Dameron Communications is a full-service communications agency that combines unsurpassed relationships with proven advertising and public relations methods. The agency’s experienced professionals are dedicated to delivering winning and measurable results for its clients.
About Global Publishing Media Group:
Global Publishing Media Group (GPMG) is a globally recognized publishing house based in Birmingham, UK. Committed to celebrating excellence across various industries worldwide, GPMG’s prestigious award programs honor leading firms and professionals for their outstanding achievements, setting benchmarks for industry leadership and innovation. Covering 163 countries, GPMG employs a rigorous selection process to ensure that only the most deserving winners are recognized. For more information on their award programs, please get in touch.
“Joining Dameron Communications allows me to merge my expertise with my commitment to uplifting our community,” said Vickie Davis.
San Bernardino, CA—Dameron Communications announced the addition of Vickie Davis, L.M.F.T., M.A., M.A.C., to its team as a Social Media Expert.
“Joining Dameron Communications allows me to merge my expertise with my commitment to uplifting our community. Being part of a team that values community engagement and strategic advocacy is a privilege. I am grateful for this incredible opportunity to amplify meaningful causes and create lasting impact.”
Davis brings a wealth of experience in community engagement and social impact to her new role. As a licensed Marriage & Family Therapist, she has dedicated her career to uplifting historically disadvantaged communities through mental health advocacy, youth empowerment, and community-based initiatives.
Davis also serves as a Clinical Supervisor at Victor Community Support Services, where she oversees fiscal contracts, leads the Student Assistance Program, and implements mental health outreach in local communities and schools.
Beyond her clinical work, Davis is a passionate community organizer. She co-founded “Black on the Block,” now known as Rialto City Jam, and initiated the Juneteenth Jam in Rialto—both events celebrate heritage and support small businesses. She also spearheads an annual I.E. Tour of Toys, delivering joy to underserved families across the Inland Empire.
“Davis’s expertise in community engagement, combined with her deep understanding of social issues, will be invaluable to Dameron Communications as the agency continues to expand its social media offerings and help clients connect with their target audiences in meaningful ways,” said Carl M. Dameron, president of Dameron Communications.
Dameron Communications is a diverse team of communications professionals founded in 1988. The agency offers a wide range of public relations, advertising, media research, community relations, and government relations services. Dameron Communications has a proven track record of success, and its work has won numerous awards and client accolades.
Dameron Communications is a full-service communications agency that combines unsurpassed relationships with proven advertising and public relations methods. The agency’s experienced professionals are dedicated to delivering winning and measurable results for its clients.
Brian Fraser New CFO at LaSalle Medical Associates
“LaSalle is poised to take advantage of great opportunities.” — Brian Fraser, CFO, LaSalle Medical Associates, Inc.
REDLANDS, CALIF. — Brian Fraser has joined LaSalle Medical Associates as its new Chief Financial Officer (CFO). Fraser brings more than 30 years of financial management experience, including more than 15 years as CFO of EPIC Management Services, where he worked alongside LaSalle’s current CEO, Duane Whittington.
“LaSalle has a long and rich history of serving patients in the community. I am thrilled to join LaSalle and look forward to working with Duane and Dr. Arteaga to advance the growth and diversification vision of the organization,” says Fraser.
Fraser will be a key part of the leadership team at LaSalle, working closely with Whittington and LaSalle’s founder, Dr. Albert Arteaga, on key strategic measures to expand LaSalle’s existing business and diversify into new and complementary lines of business.
Fraser brings a broad range of financial management experience to LaSalle, including public accounting, healthcare, insurance, manufacturing and cultural resource management. Fraser is a Certified Public Accountant and received a bachelor’s degree in economics from the University of Redlands.
“LaSalle is excited to add yet another seasoned professional to our executive team as we position ourselves to expand LaSalle’s footprint,” said Dr. Albert Arteaga, MD, founder of LaSalle Medical Associates. Mr. Fraser’s history and experience will further support the organization’s vision and mission to deliver patient-centered care to all.
For more information, contact the LaSalle corporate office in Redlands by calling (909) 890-0407 or visiting their website, LaSalleMedicalAssociates.com.
LaSalle Medical Associates, Inc. is one of the largest independent and Latino-owned healthcare companies in Riverside and San Bernardino Counties. The corporate office is in Redlands.
LaSalle is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals, and clinics, delivering high-quality patient care to more than 360,000 patients in Fresno, Kern, Kings, Los Angeles, Madera, Riverside, San Bernardino and Tulare counties.
“Dia” S. Poole will receive an Honorary Doctor of Humane Letters at its Spring Commencement
San Bernardino, Calif. California State University, San Bernardino announced that Respondia “Dia” S. Poole will receive an Honorary Doctor of Humane Letters at its Spring Commencement, scheduled for May 18.
Poole has spent her career in public service, serving in all three branches of California’s government and with the County of San Bernardino. She has combined that work with volunteer service on the CSUSB Alumni Association Board and on the CSU Alumni Council, where she has twice led as president and chaired the council’s government relations committee. She was named Cal State San Bernardino’s Alumni Advocate of the Year in 2008.
Poole credits her CSUSB bachelor’s degree, earned as a nontraditional student, for opening opportunities for meaningful state-level public service. Her acceptance into the prestigious California Capital Fellows program in Sacramento launched her career in California state government. She was a highly regarded senior policy consultant to two of the State Assembly’s presiding leaders. She received a gubernatorial appointment to deputy director of public affairs for the Department of Fair Employment and Housing, the largest state civil rights agency in the nation.
Poole’s state service culminated as a senior legislative advocate for the Judicial Council’s Office of Governmental Affairs. Her efforts were particularly significant for the Inland Empire, where the Superior Courts of San Bernardino and Riverside counties are the most under-resourced in the state.
Poole’s volunteer service is equally impressive. She is known throughout the CSU system as a well-respected alumna whose unwavering volunteer leadership for more than 20 years has helped to strengthen the CSU degree, increase state and federal investments in students and academic programs, promote alumni engagement, and improve graduation rates.
Her record of extraordinary volunteer leadership for the betterment of her alma mater and its students is extensive. Underrepresented students often lack accomplished professional role models, which makes her involvement as an Alumna Professor for a Day, a panelist for the President’s Scholars Leadership Symposium, and her workshops across disciplines to encourage students to apply for the competitive California Capital Fellows program, especially impactful.
Dia also serves on the CSUSB Master of Public Administration advisory board, where she encourages public sector employees to enter the program. She also champions curricular developments that advance university, local government, and community-based partnerships.
As a member of the CSUSB Philanthropic Foundation Board’s Advocacy Committee, Poole joins the campus delegation annually in Sacramento and often in Washington, D.C. Her philanthropic support to the university is demonstrated by her legacy, or estate, gift to the university.
“My life was forever changed by CSUSB and the opportunities it opened up to me,” said Poole. “It is why I have continued to volunteer here on this campus and with the CSU at large. It is such a tremendous honor to receive this recognition. I know that a CSU degree can transform the lives of all Californians who enroll. And if you are a nontraditional student? Don’t let that stop you. CSUSB administrators, faculty, staff, and students value the professional and life experience you bring with you.”
“Conferring an honorary doctorate upon Dia, a double graduate of our university, in recognition of her profound impact and dedicated service to the people of California and the betterment of her alma mater would be a great honor for CSUSB,” said university President Tomás D. Morales.
Poole is a two-time CSUSB graduate, with a B.A. in business administration and information management (1990) and an M.A. in communications studies (2023).
