Bath tubs and showers at Arboleda are very accessible with built in shower seats, several handrails and adjustable shower heads to aid seniors in comfort and necessity.
(La Puente, Calif.) Resident Manager Selina R. Chavira can’t wait to meet all her new neighbors and begin creating a community where seniors can live their best lives when the Arboleda Senior Apartments open this summer in La Puente.
“I have a real heart for seniors,” she said. “I was very close to my grandparents, and they were very special to me. I want to create a very special place where seniors can be healthy, happy and safe.”
The Arboleda Senior Apartments feature a mix of one- and two-bedroom apartments for seniors 62 and better. The 74-unit apartment community includes a large community room, fitness center, computer center, and library. Other senior-friendly amenities include an interior mail room, laundry room on each floor, corridors with secure handrails and two elevators.
The upscale 74-unit Arboleda Senior Apartment community is contracting with EngAGE, a non-profit organization that takes a whole-person approach to community and creative, healthy aging by providing arts, wellness, lifelong learning, community building and intergenerational programs to seniors.
Construction continues at the Arboleda apartments. High quality wood cabinets are installed with not just luxury in mind but practicality. While wood cabinets cost a little more in construction, they last for 30 years noticeably reducing maintenance and repair costs.
EngAGE is an experienced organization that already serves thousands of seniors and families living in affordable senior and multi-generational apartment communities. At Arboleda, programs will be provided on-site for residents at no charge
Programs like these are key to building beneficial community connections, as Chavira knows first-hand.
“One of my grandmothers lived in a senior community for several years, and she was very close to the people who lived there. She went to the jewelry-making classes and enjoyed the birthday celebrations, games and yard sales where seniors made crafts and sold them.
“My grandma loved crocheting beanies for cancer patients and preemies, and they even gave her an award for her work,” Chavira said.
“The Spanish-style buildings are beautiful, the coverings over the windows are really quaint and I like all the iron decorations on the property,” said Selina R. Chavira, resident manager of Arboleda Senior Apartments. “The iron-work designs are very striking.”
“She loved being part of that community. She loved making friends and sharing interesting activities with her neighbors,” Chavira said. “We’re going to do that at Arboleda!”
Selina Chavira is also looking forward to showing off Arboleda Senior Apartments to her parents when they visit in August for a family event.
“My family lived just down the street,” Chavira said. “My parents are very active and they love the area. They love hiking the trails at nearby Schabarum Regional Park.
“They’ll see that the Arboleda Senior Apartments are definitely a central place close to everything seniors need — medical offices, stores to shop, public transportation, a Post Office, pharmacies and restaurants,” she said.
The upscale 74-unit Arboleda Senior Apartment community includes two types of balcony with wrought iron railings, a large community room, fitness center, computer center, and library. Other senior-friendly amenities include an interior mail room, laundry room on each floor, corridors with secure handrails and two large elevators.
For more information on Arboleda Senior Apartments, go to ArboledaSeniorApts.com or call Resident Manager Selina Chavira at (626) 423-6695.
The RDICO team lead by (second from the left) Jian Torkan, Principal of ICO Real Estate Group, and Donald Monti, Renaissance Downtowns USA’s President and CEO talk to the team about the vision is for a mixed-use development. Seated on the far left is David Martinez, Publisher of the of the Inland Empire Business Journal and executive director of the Inland Empire International Business Association of Southern California.
RDICO’s vision for the City of San Bernardino’s downtown is “to transform development patterns for the entire region by demonstrating how a disinvested community can be reinvented in a manner that includes all San Bernardino residents and business alike,” said Don Monti, CEO of Renaissance Downtowns USA.
(San Bernardino, Calif.) The RDICO team lead by Jian Torkan, Principal of ICO Real Estate Group, and Donald Monti, Renaissance Downtowns USA’s President and CEO, recently met with downtown San Bernardino business and property owners, county and city officials, and members of the San Bernardino Area Chamber of Commerce, Inland Empire Regional Chamber of Commerce, and held several meetings with community members and organizations during their week-long project-related meetings in San Bernardino.
“The entire series of meetings were a complete success,” said RDICO’s Project Manager Ernesto Hidalgo. “We will continue this collaborative community engagement process because it really does work.”
“The vision is for a mixed-use development which would include commercial, retail, restaurant, entertainment, and mixed-income housing opportunities centered around the creation of construction jobs, permanent jobs and careers, as well as entrepreneurial opportunities for all San Bernardino residents,” said Monti.
San Bernardino downtown building owners Howard Freeman, of realicore, CPA, Broker, and Jack Katzman, CEO of ABO Real Estate, ask questions about the vision is for a mixed-use development at the Double Tree Hotel in San Bernardino. San Bernadino Chamber of Commerce Executive Director Judy Penman watches in the background.
“This is just the beginning of many vision interactions between the RDICO Team, PlaceWorks (the City of San Bernardino’s designated planning firm), City Staff and the community at-large to ensure that this long-awaited project becomes a reality,” said Torkan.
“Given its unique characteristics, San Bernardino has the potential to transform development patterns for the entire region by demonstrating how a disinvested community can be reinvented in a manner that includes all the City’s residents and business alike,” said Monti.
Carl M. Dameron, creative director of Dameron Communications, Don Monti, RDICO partner and Gerhard Mayer of GGLO, survey the now-closed Carousel Mall, Woolworth Building, and surrounding area, to enable the RDICO Team to better understand the necessary parameters for moving forward. The tour was led by San Bernardino City Manager Rob Field, and Community and Economic Development Director Michael Huntley.
San Bernardino City Manager Rob Field, and Community and Economic Development Director Michael Huntley, led a tour of the now-closed Carousel Mall, Woolworth Building, and surrounding area, to enable the RDICO Team to better understand the necessary parameters for moving forward.
“In order for this momentum to escalate, the RDICO Team must continue their mission to further community support from the people of San Bernardino for this vision to finally become a reality,” said Monti.
RDICO adheres to the Triple-Bottom-Line principles of socially, environmentally, and economically responsible development.
San Bernardino Area Chamber of Commerce Executive Director Judy Penman brought together key downtown Business owners to interact the RDICO team during their week-long project-related meetings in San Bernardino.
Carl Dameron, creative director of Dameron Communications. “Sharing your stories is fun. Let me share the secrets of successful public relations and advertising.
(San Bernardino, Calif.) Businesses, government and civic groups that want to liven up their meetings with an interesting and informative advertising and public relations speaker should choose Carl Dameron, creative director of Dameron Communications.
Dameron has run his own public relations firm for more than 30 years, and during that time he has shared his expertise on what makes a good story with everyone from local political candidates to national logistics firms.
“The same elements that make interesting news releases also make good speeches, Dameron said. “In my presentations, I mix humor with a clear, direct message while delivering information you can put to work right away!”
Dameron will explain how important it is to get in front of a story to drive national and regional advertising, public relations and news coverage.
“People who hear me speak should leave with a better understanding of how to improve their own advertising and public relations efforts,” Dameron said. “Sharing your stories should be fun. Let me share the secrets behind successful public relations and advertising.
Getting the attention of the news media is not easy.
Editors, reporters and media managers are constantly bombarded with e-mails from PR people. Most are spiked right away, but releases from Dameron Communications always get a second look.
How? Carl Dameron understands news and knows how to work with busy news professionals.
Dameron Communications has served Southern California clients since 1989
Dameron is available to speak on several advertising and public relations topics including:
Advertising – How to create advertising that works — from flyers to TV commercials and everything in between
Public Relations – How to get media coverage and increase the positive perception of your organization
Government Relations – How to get elected officials to listen and how to leverage their influence
Community Relations – How get the community to understand and support your goals and objectives
(San Bernardino, Calif.) Any company’s success is still often dictated by its portrayal in the traditional media.
“For a company to really take off, it needs to be accessible to members of the press. So, instead of just sending out a press release every week, a company should be ready to reach out for interviews and provide quotes and soundbites to the media,” said Carl M. Dameron founder of Dameron Commercials.
Establishing a face of the company is also a critical step in becoming media friendly. Whether it’s the CEO or an upper-level manager, the person representing the company should know the ins and outs of the industry and much more.
Here are the five tips that everyone needs to follow when appearing on-camera. Most of it is good advice if we have lined up a print media interview for you as well, or even a phone interview.
It might sound shallow, but people generally judge others based on how they look. So, decide how you want your company to be perceived by the audience and dress accordingly.
For men, a suit and tie is the safest route to go. For women, it’s best to avoid vibrant clothing, excessive make up, and bulky jewelry as to not distract the viewers’ attention.
Don’t come in with hair that’s too disheveled and covering your face – to be the face of a company, you need to proudly show off your face.
In general, a clean, professional look should always work in most on-camera interview situations.
Do Your Homework
Once you get an opportunity to appear on camera (or on radio or print), you should portray yourself as an expert in not just your company, but in the industry as well.
We will check to see if you can get the questions ahead of time, or at the least, find out what topics will be covered within the interview. We will submit recommended questions when you have a broadcast interview, but it is up to the interviewer what questions are asked. The more prepared you are, the less likely it is that the words “Uh,” “Um,” and “You know” will make up your diction.
Ignore the Bright Lights and Production Crew
If you’re on TV there will probably be bright lights shining on you throughout the interview and there might even be a production team moving around in your line of vision. However, the cameras don’t pick up all the chaos going on behind the scenes.
If you’re taking part in a one-on-one interview, your eyes and focus should be on the person conducting the interview. Averting your attention away from the interviewer for even a few seconds makes it seem like you’re disinterested, zoning out and lost.
Avoid Industry Jargon
When speaking about your business or industry, it’s best to use terms that everyone can understand, and take the time to explain industry terms in simple language. That way, people who are first learning about your company or industry will have an easier time of knowing what the heck you’re talking about.
Be A Professional
If you’re ever confronted by the interviewer with a question you’re uncomfortable answering, stay collected and take some time to craft a response. Simply saying “no comment” in a calm tone is much better than getting into a potential shouting match with the person in control of the interview. Plus, you don’t want to be on the wrong end of what could become a viral video in this day and age of YouTube.
Major Dan and Captain Anya Henderson welcome you to Easter Sunrise Service.
(SAN BERNARDINO, Calif.) The Salvation Army Corps of San Bernardino invites the public to attend its Easter Sunrise services at its new location at 2626 Pacific Avenue, 92346, at 6:30 a.m.
“We are excited to celebrate the resurrection of Jesus Christ at our new location in eastern San Bernardino,” said Major Daniel Henderson pastor and director of the local corps.
There is lots of free parking available on the four-and-a-half-acre campus.
For more information call (909) 888-1336. About the Salvation Army San Bernardino Corps
The Salvation Army provides emergency services including food, lodging for homeless or displaced families, and single women; clothing and furniture; and transportation when funds are available. The Salvation Army Team Emergency Radio Network (SATERN) assists rescue workers and evacuees in such disasters as fires.
The Salvation Army is an evangelical part of the Universal Christian Church, and also offers evangelical programs for boys, girls and adults. One of the largest charitable and international service organizations in the world, The Salvation Army has been in existence since 1865 and in San Bernardino since 1887, supporting those in need without discrimination. Donations may always be made online at www.salvationarmyusa.org or by calling 1-(800)-SAL-ARMY. Our local number is (909) 888-1336.
As a former scout I am honored to serve scouting and to receive the prestigious The Whitney M. Young Jr. Service Award.” Photo by Robert A. Whitehead/CSUSB
“I am honored to be one of the recipients of the Boy Scouts of America Whitney M. Young Jr. Award,” said Waudieur “Woodie” Rucker- Hughes.
(San Bernardino Calif.) The Boy Scouts of America California Inland Empire will honor Waudieur “Woodie” Rucker-Hughes, Child Welfare and Attendance Manager, Riverside Unified School District and Carl M. Dameron, Creative Director, Dameron Communications. They are the 2016 Whitney M. Young Jr. Service Award Honorees.
The gala is Thursday, March 10, 2016 at 6:00 p.m. at Shandin Hills Golf Club located at 3380 Little Mountain Drive in San Bernardino. A table of 8, a full page ad in the program, and camp sponsorship for 3 youth is $1,000. Individual tickets are $75.
The Whitney M. Young Jr. Service Award is to recognize outstanding service by an individual for demonstrated involvement in the development and implementation of Scouting opportunities for youth from rural or low-income urban backgrounds-this in fulfillment of Dr. Young’s dream of justice and equality for all.
The proceeds from The Whitney M. Young Jr. Service Award Dinner will support the Assistance to Others Fund of the California Inland Empire Council, Boy Scouts of America, designed to help provide financial outreach for those youth and families in need of Scout registration fees, camperships, Scouting handbooks, uniform needs and training scholarships.
Whitney Moore Young, Jr. was an Americancivil rights leader, born July 31, 1921 and died March 11, 1971.
On March 11, 1971, Whitney Young died of a heart attack after swimming with friends in Lagos, Nigeria. President Nixon sent a plane to Nigeria to collect Young’s body and traveled to Kentucky to deliver the eulogy at Young’s funeral.
“Whitney understood power, he understood politics, and most of all he understood people. They said Martin was in the streets, Roy and Thurgood were in the courts, and Whitney was in the boardroom. One could not have been successful without the other.” – Vernon Jordan, CEO National Urban League
“I am honored to be one of the recipients of the Boy Scouts of America Whitney M. Young Jr. Award. Mr. Young was a true Civil Rights advocate, a shrewd and politically aware advisor to President Lyndon Johnson, the president who history notes had some of the greatest Civil Rights legislation and programs created and passed during his tenure, said Rucker-Hughes.
She added, “Mr. Young was also the recipient of a Presidential Medal of Freedom and in his capacity as a leader of the Urban League, he was a co-sponsor of the historic March on Washington which I had the privilege of participating in. I thank everyone who thought enough of me to nominate me for this Award.”
Rucker-Hughes is currently the Child Welfare and Attendance Manager for the Riverside Unified School District’s Pupil Services Department. As the State mandated District Homeless and Foster Liaison she and her staff work to serve the needs of students in order to prevent educational barriers.
In addition to her busy career, Rucker-Hughes is also the current President of the National Association for the Advancement of Colored People (NAACP) Riverside Branch; a member of Chief of Police, Sergio Diaz’s “Citizen’s Advisory Board”; and Amos Temple CME Church’s Chancel Choir. She has served on the Trustee Board of Amos Temple CME Church.
Rucker-Hughes has meritoriously served the Riverside community at large as a humanitarian and pillar. She most recently was appointed to the California-Hawaii State NAACP Executive Committee, where she serves as its South East Area Director. Woodie also serves as the NAACP Region 1 Secretary, an elected position that she has held since 2010.
Her most recent honors have included being appointed to the Citizen’s Advisory Board for the State of California Highway Patrol, where she advises the HWP Commissioner on matters affecting the Highway Patrol. In February of 2015 Woodie was presented the 61st Assembly District’s Women of Distinction Award by Assemblyman Jose Medina. She was honored in recognition of her outstanding contributions to the community.
Dameron is the founder and creative director at Dameron Communications advertising and public relations agency serving California since 1989. He has placed stories with the most prestigious and popular media in the nation including the New York Times, Washington Post and NBC news.
“I am pleased to serve my community and help where ever I can,” said Dameron. “As a former scout I am honored to serve scouting and to receive the prestigious The Whitney M. Young Jr. Service Award.”
Since 1989 Dameron has worked for some of the area’s biggest names: California Portland Cement Company, Sprint, The Salvation Army, Capstone Turbine, The South Coast Air Quality Management District, The Art Institute of California, Argosy University, The California Department of Education, Dukes-Dukes and Associates, Meta Housing, the cities of Colton, San Bernardino and Rialto, and San Bernardino and Riverside counties, helping them with what he calls “Advertising and public relations that works.”
Committed to the Inland Empire Dameron contributes his marketing skills to help non-profits elevate awareness of their service and increase donations.
A few of the companies Dameron has worked with include: The Boys Scouts, The Salvation Army, Greater Riverside Chamber of Commerce, Inland Empire African American Chamber of Commerce, California State University San Bernardino, Argosy University, The San Bernardino Black Cultural Foundation, Habitat for Humanity, San Bernardino Bicentennial Committee and Time for Change.
Dameron has received awards and recognition from: The American Advertising Federation, The League of Women’s Voters, the San Bernardino Black Cultural Foundation, Entrepreneur of the year finalist, The Victorville African American Chamber of Commerce, Who’s Who in advertising and public relations
Many Cultures-One Mission – the mission of the Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Law.
The California Inland Empire Council has been serving youth of the Riverside and San Bernardino Counties for over 92 years. The current council was formed in 1973 through the merger of the Arrowhead Area, Grayback and Riverside Councils. In 2006, a portion of the Old Baldy Council merged into the California Inland Empire Council.
The council has served hundreds of thousands of youth over the years. Its Scouts and leaders have provided innumerable hours of service to communities and individuals.
Council territory includes all of Riverside and San Bernardino Counties, and stretches from Fort Irwin and Death Valley to Temecula and Indio; Ontario and Barstow to the Arizona and Nevada borders. The area we serve covers some of the fastest growing metropolitan areas in the nation, National Parks and Forests, rural farmland, military bases, and open desert.
For more information on call Tracy Youden at (909) 793-2463 extension 123.
RBY Girls’ Softball is consistently one of the best programs in California. Young ladies from 4-18 learn to play ball and have a great time making new friends in RBY’s safe and well-organized program. Registration opens online October 31, with onsite dates set for Sunday, November 23 and Saturday, December 6 from 10am to 1pm at the Redlands Community Field, corner of Church and San Bernardino Avenue. For more details and more information, visit RBY.org
Players from age 4-18 can experience all the fun and excitement of playing ball in RBY’s safe and well-organized program. Registration opens online October 31, with onsite dates set for Sunday, November 23 and Saturday, December 6 from 10am to 1pm at the Redlands Community Field, corner of Church and San Bernardino Avenue. For more details and more information, visit RBY.org
(Redlands, CA) Just as the World Series is wrapping up another thrilling Major League season, the Redlands Baseball (and Softball) for Youth (RBY) Spring 2015 Season is taking shape and the kids will be creating their own excitement on the Community Fields before you know it.
“Since 1963 RBY have been providing a safe place for the youth of Redlands and surrounding communities to learn and play ball, develop teamwork and build self-confidence while making new friends,” Dan Carranza, president of Redlands Baseball for Youth.
The Redlands Baseball for Youth is a non-profit organization, governed and run solely by more than 300 volunteers. According to Carranza, RBY expects to provide quality baseball and softball program to more than 1,400 children during the 2015 spring season.
“Beginning at age 4, and progressing all the way through 18 years old, kids will enjoy all the fun and excitement of learning and playing ball in a safe and well-organized setting,” said Carranza.
RBY has historically been limited to students within the Redlands Unified School District (Redlands, Mentone and Highland) but now things are changing.
“After many requests from neighboring communities to participate in RBY’s well-respected program, this year all young people from all the surrounding communities including Loma Linda, Colton, Grand Terrace, etc.… can enjoy of all the fun, excitement and camaraderie of playing ball,” said Carranza.
“RBY is sanctioned by PONY Baseball and Softball, whose “Protect Our Nation’s Youth” message is put into practice by providing experiences in youth baseball and softball that will help young people grow into healthier and happier adults,” said Carranza.
Registration fees include a quality uniform jersey and cap, field preparation and maintenance, utilities, umpires and scorekeepers, insurance and other expenses – for a complete breakdown, visit RBY.org.
The Redlands Baseball for Youth online registration begins Friday, October 31 and can be easily accessed through RBY.org.
Early Bird registration fees, with the online discount, are $60 for Shetland 4-year-olds; $110 for Shetland ages 5-6; $120 for Pinto 7, Mustang, 7U/8U – 10U softball (ages 7-12); Bronco, Pony, softball 12U-14U $130 (ages 13-18).
On-site registration will take place at the Redlands Community Field (1535 Church Street, Church and San Bernardino Avenue), near the snack bar, on Sunday, November 23; Saturday, December 6 and 13, from 10am to 1pm.
Hard copy applications will be available at the registration event or can be accessed from RBY.org. Please be sure to bring a copy of each child’s birth certificate.
RBY provides opportunities for special needs children with our Xtreme Team.
Multiple child discounts are available. Families meeting certain requirements may apply for a limited number of scholarships or a payment plan. Information and requirements for all the aforementioned is available at RBY.org Scholarship and payment plans applicants must apply in person.
Families registering online, and before December 14, 2014, can save $20 per child on their registration.
RBY registration fees have been lower than other similar programs in the Inland Empire – this is made possible by revenues generated through the snack bar.
“Unfortunately, a grandfathered arrangement with the County Health Department requiring significant modifications to the cooking hood, plumbing and structure is expiring. Due to the extensive costs related to these alterations, registration fees are increasing a nominal amount, making registering early and taking advantage of the discount more important than ever,” said Carranza.
“We need additional support to help use serve our youth. Businesses and baseball-loving individuals interested in supporting this extremely worthwhile program and learning about the benefits provided to sponsors are encouraged to visit RBY.org for more information,” said Carranza.
The Spring 2015 Season will officially start with Opening Day Celebration on February 28. Along with several games and possibly a vendor fair, a brief presentation to parents and dignitaries will conclude with the Official First Pitch being thrown out with all teams taking the field at once.
Once the season starts, teams will play approximately 16 games. The tee-ballers always play on Saturday mornings starting at 9am, while everyone else plays Monday – Saturday. Weekday games start at 5pm with the last game starting no later than 7:30.
All parents interested in managing, coaching, volunteering or serving on the board must complete a background check. Information regarding the application and background processes will be available at onsite registrations and at RBY.org.
“The culture of Redlands Baseball (and Softball) for Youth is to create a fun learning environment while maintaining a healthy spirit of competition,” said Carranza.
For more information about RBY as a player, manager, coach, volunteer, board member or sponsor, please visit RBY.org.
LaSalle Medical Associates cure for Plantar Fasciitis , Inc Celebrates 30 years of medical service with the corporate management team. Left to right: Anna Canton, Human Resource Manager; Kristina Hlebo, Finance Assistant,;Carl Meier, executive vice president; Dr. Albert Arteaga CEO; Alexandra Acosta, Director of Finance and Lizette Noriega, Human Resource Assistant. Alexandra Acosta, Director of Finance and Lizette Noriega, Human Resource Assistant
(SAN BERNARDINO, Calif.) In June of 1984, a young doctor and his wife, a nurse, opened a family medical practice called LaSalle Medical Associates in Fontana. Their goal: provide affordable health care, with dignity and respect, to all in the Inland Empire.
Three decades later, Dr. Albert and Maria Arteaga have gone far beyond making their goal a reality. They are now recognized as one of the leading health care providers in the Inland Empire, if not all of California.
“We have had some markers of success,” Dr. Arteaga says. “We went from two employees – my wife and I – to a fully staffed clinic. We opened more clinics. Then we started our own IPA (independent practice association) to keep up with new demands to make health care more and more efficient.”
“It has always been our goal to treat as many patients as we could while giving them the best health care possible,” he said.
Some, who have recognized LaSalle Medical Associates as a leader in health care, by giving them awards for their endeavors, include:
The federal Center for Disease Control, which recognized Dr. Arteaga as California’s first Childhood Immunization Champion. This award recognized his efforts in educating the parents of LaSalle’s pediatric patients, and the greater Inland Empire community, of the importance of childhood immunizations
The California Medical Association, which recognized Dr. Arteaga with its Ethnic Physician’s Leadership Award, recognizing his contributions to improving health care in the Latino community
The San Bernardino County Board of Supervisors Resolution Award for outstanding community efforts
The San Bernardino County Medical Society’s Merlin Hendrickson, M.D. Award for Outstanding Contribution to the Community. Dr. Arteaga was recognized for his efforts to provide health services to Inland Empire children.
Maria and Dr. Albert Arteaga. The California Medical Association awarded Abert Arteaga the “Ethnic Physician’s Leadership Award,” recognizing his contributions to medical care in the Latino community.
Inland Empire Health Plan (IEHP), as Riverside and San Bernardino counties’ best health care provider, and for being one of the top enrollers in all of California in the state’s former Healthy Families program
The African American Health Initiative as a model provider in a two-year study of Black health care in San Bernardino County.
Hispanic Lifestyle Magazine, which recognized LaSalle Medical Associates as one of the top 15 Latino-owned businesses in the Inland Empire
Despite all this success, it hasn’t always been an easy path for the Arteagas.
“Life doesn’t always play out as you expect,” Dr. Arteaga said. “That is certainly true in my life as a health care provider. Good intentions require good management. Providing good management has been every bit as challenging as my years in medical school were more than three decades ago!”
One of the biggest changes in health care took place just this year. In 2014, Covered California part of the federal Affordable Health Care Act – which Dr. Arteaga has long been a champion of – came into being.
“Although Covered California does not yet mean everyone has insurance, it does mean that many patients who couldn’t afford health care before now can do so,” Dr. Arteaga said. “Health care is no longer an out-of-reach luxury for those who couldn’t afford insurance, but is a basic right for everyone
Dr. Arteaga has always thought that health care is a basic right, and has operated LaSalle Medical Associates as if that were the case.
Dr. Arteaga targeted his marketing to Latinos and low-income people who were underserved. Providing high quality medical services to underserved populations were crucial to the success of LaSalle Medical Associates. They later expanded from Fontana to San Bernardino and Hesperia. These communities have many low-income people in need of quality affordable medical services.
He also is Latino, so he easily related to his Latino patients in ways they appreciated. They told friends and family about LaSalle Medical Associates, which caused his popularity in the Inland Empire’s Latino culture to swell.
RN Maria and Dr. Albert Arteaga partners in healthcare and family Ce;berate 30 years of Making People Healthier in California.
Dr. Arteaga has always believed that his key to business success was finding a way to get paid for their services, instead of telling patients they had to figure that out on their own before seeing him. For most of LaSalle’s history, that business model meant LaSalle employees educated patients about their health care insurance options.
Most patients LaSalle saw over the years qualified for either Medi-Cal or Healthy Families. The latter, which like Medi-Cal was run by the state of California, offered low to moderate-income parents who didn’t qualify for Medi-Cal a subsidy for the health care of their children from birth to age 19.
Many uninsured families with children under 19 can get help through the Healthy Families program; help is also available to some children and adults through Medi-Cal. For those who don’t qualify for these programs, the Affordable Health Care Act of 2010 provides additional options. Photo by: Albert Ateaga
Things have changed in the last two years. In 2013, California got a head start on the Affordable Care Act; they created Covered California and merged Healthy Families and Medi-Cal together.
In 2014, one of the key Covered California’s requirements is everyone must have health insurance or pay a penalty. This means, many patients applied and signed up for Covered California, Medi-Cal or other insurance first, and then choose or are assigned to LaSalle Medical Associates.
Consequently, rather than informing new patients of their insurance options, LaSalle Medical Associates employees now more likely are helping the patients understand how their health insurance system works.
Dr. Arteaga acknowledges the Covered California has brought changes some people will take a while to get accustomed to. One of these is a concept called managed care.
“The structure of the Covered California means many people, both those who had some other type of insurance and those who were uninsured, are now in managed care for the first time,” he said. Managed care is called this because it requires a doctor, such as one of the physicians in LaSalle Medical Associates, to coordinate patients’ health care services. These primary care doctors have a general, family or pediatric practice, and will treat patients for many of their symptoms, but will refer the patients to specialists when more expertise is needed.
Managed care has been around since the 1990s, Dr. Arteaga said, but it has become more popular. It’s usually more cost-efficient to have managed care, he explained, people choose to buy managed care for its lower premiums.
Medi-Cal has used managed care for nearly two decades. Meanwhile, LaSalle Medical Associates, since the beginning, has accepted Medi-Cal when many doctors would not, and now has a reputation among those familiar with Medi-Cal for providing quality services, no matter how payment is provided.
Even though there wasn’t “managed care,” as it now known when Dr. Arteaga started his practice, even back then he was in favor of patients developing close relationships with one family doctor.
“Thirty years ago I wanted to see all the patients, and manage their health care. That has not changed, but I have learned that in order to do so, a physician must take a leadership role. Otherwise, many patients will seek or demand services that are redundant or not needed.”
Dr. Arteaga sees the physician as an advocate for the patient, one who will make sure patients get the services they truly need. Sometimes, just as some patients will push for more health care than is necessary, some insurance companies will resist paying for what a doctor recommends, but that is not the intent of managed care.
“I want the patient, the doctor and the insurance company to develop a positive team, Dr. Arteaga said. “There may be opposition, but that should not stop any of us in trying to make quality health care succeed.”
Besides managed care and its great expansion through the Affordable Care Act, another large change in the health care industry over the last three decades has been more careful monitoring of expenses by insurance companies.
Now, it is better for a medical group like LaSalle Medical Associates to band with even more doctors, so they can take advantage of economies of scale, and provide health care more cost-efficiently.
This is why LaSalle Medical Associates formed an Independent Practice Association (IPA) in 1995, and has grown it to the point it now serves more than 600 medical clinics serving more than 170,000 patients each year in nine California counties.
LaSalle oversees administrative functions of all these medical clinics, although they are owned and manage their patients’ health care separately.
Another move to make health care more efficient, in many ways, is one that LaSalle Medical Associates only recently transitioned to. It now is keeping track of patients’ charts with electronic medical records, ridding itself of the wall full of patients’ medical records that once were a hallmark of many medical clinics.
“Electronic medical records make it easier to share patients’ records among a team of doctors who treat one patient, which results in better health care” Dr. Arteaga said. “It is also easier to keep patients’ records confidential this way.”
One other significant change over the last 30 years has been that most patients are more involved in their health care now than they were in 1984.
“They ask more questions now. Because of the Internet, and because people talk more about health care with their friends, patients now have more information. Not all of the information out there is correct, so this means a doctor helps the patient sort the good from the bad, and develop a treatment plan that works. This is another reason why the managed care approach is necessary.”
“As pediatricians, we strive for 100 percent immunizations of pediatric patients and, while that’s probably a utopian objective, our goal is to get as close as to that 100 percent as we can,’’ says Dr. Albert Arteaga, president and founder of LaSalle Medical Associates, Inc. . “This CDC recognition is the fruit of two to three years of intense labor on part of me and staff.”
One thing Dr. Arteaga has learned during his three decades of medical practice is that change can be good. In fact, one thing he loves about being the CEO of LaSalle Medical Associates is that he gets to lead other health care professionals through the changes their industry faces.
“I love being collegial, and helping other doctors learn,” he said. “When they resist change, it is going to be more difficult for them. They should not expect to practice medicine as it was done 30 years ago, or even 10 years ago.”
On the first day, owner Dr. Albert Arteaga and his wife Maria then employed as his nurse and still his chief assistant saw two patients at their clinic in Fontana. Today, LaSalle Medical Associates has grown to four clinics and 120 employees, and an Independent Practice Association (IPA) serving more than 1,900 doctors.
In the end is true LaSalle Medical Associates has spent Three Decades Making People Healthier.
For more information about LaSalle Medical Associates, call (909) 890-0407 or go on line to LaSalleMedical.com.
About LaSalle Medical Associates
LaSalle Medical Associates, Inc., operates four clinics employing more than 120 dedicated healthcare professionals, treating children, adults, and seniors in San Bernardino County. LaSalle’s patients are primarily served by Medi-Cal and they also accept IEHP, Molina, Blue Cross, Blue Shield, Care 1st, and Health Net and Medicare by Easy Choice Health Plan, Molina and Care1st Health Plans. LaSalle’s clinics are located at 17577 Arrow Blvd. in Fontana, 16455 Main St. in Hesperia and1505 West 17th St. and 565 N. Mt. Vernon Ave. in San Bernardino.
LaSalle Medical Associates, Inc., is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals and clinics, delivering high quality patience care with more than 170,000 patient visits per year in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino, San Joaquin and Tulare Counties.
LaSalle’s IPA members in the Inland Empire include: LaSalle Medical Associates, Banning Medical Group and San Bernardino Urological Associates. Hospital affiliations include: Rancho Springs Medical Center, Arrowhead Regional Medical Center, Community Hospital of San Bernardino, St. Bernadine Medical Center, Mountains Community Hospital, Redland Community Hospital, Loma Linda University Medical Center, Corona Regional Medical Center, Riverside County Medical Center, Parkview Community Hospital, Kaiser Moreno Valley, Kaiser Fontana and Kaiser Riverside.
Dameron Communications creates newsletters for cities, counties, colleges, universities, shopping centers, developers, retailers, computer stores, doctors, medical clinics, Non-Profits, attorneys, schools ad more…
(SAN BERNARDINO, CA.) “Dameron Communicators, that’s what we call the newsletter designs,” says Carl Dameron, founder and creative director of the public relations/advertising firm Dameron Communications. “These newsletters boost awareness and business for all clients who come on board.”
“We won’t just design, write and produce printed editions,” adds Dameron, “we’ll also create a social network strategy, and post them on all the major industry websites, create an electronic version for distribution via email and to post on client Web sites.”
“Our clients will get the broadest possible exposure for their services, offerings and successes. Plus, what goes in the newsletters will also be sent to all media outlets in their service area. For Inland Empire clients that’s potential exposure to 4.2 million potential customers,” said Dameron.
“We now how to pull the good stories out of good businesses,” Dameron says, “we know how to tell it, and tell it to more people than ever before.”
Newsletters are designed, written or produced in full color, and are available in two-page, to 64-page formats up to 500,000 units.
Since 1989 Dameron Communications has creatively met the needs of our diverse client base in California. It is an award-winning agency that creates integrated advertising and public relations solutions to increase clients’ sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues.
Dameron Communications creates advertising for television, radio, newspaper, magazine, and billboards, web sites, mobile web applications, email and more. Public relations services include press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.
Dameron has earned media coverage for clients from: ABC, CBS, NBC, CNBC, CBS MarketWatch; Fox News, CNN, Nightly Business Report; The Wall Street Journal, New York Times, Los Angeles Times, The Washington Post, Dow Jones News Wire, Bloomberg, Reuters, Associated Press, The Press Enterprise, The Sun, The Daily Bulletin, The Orange County Register, The Daily News, The Daily Press and many more.
For more information call Carl Dameron at (909) 534-9500.
Honoring some of the unsung heroes who have worked diligently to improve the lives of others throughout the Inland Empire, The Black Cultural Foundation awarded the 2011 Black Rose Award to the following award community advocates: (back row left to right) Juanita Dawson, James Butts, Jimmie Brown, Herb English Jr., John Futch, Mark Campbell, Vicki Lee, Carl Dameron, Timothy Evans from The Unforgettables Foundation, Dr. Queen Hamilton, (left to right front row) Geraldine Reaves, Jennifer Vaughn-Blakely and Dr. Harold Cebrun. Photo by Chris Sloan.
(San Bernardino, CA) The San Bernardino Black Culture Foundation, Inc. will be celebrating its 25th Annual Black Rose, Humanitarian of the Year and Community Service Awards Banquet on Friday, September 12, 2014, at the National Orange Show in San Bernardino.
This is a community event in which individuals and/or businesses of the community are recognized by their peers and the community for giving back beyond what could be expected as well as serving as a fundraising event to help provide scholarships for students who live in San Bernardino and Highland and attend San Bernardino City Schools, Aquinas, and Loma Linda Academy.
Applications are now being accepted for potential nominations. If you know someone or a business deserving to be recognized as an unsung hero for volunteer efforts over and above job related activities, please take the time to complete an application which can be downloaded at www.sbbcfoundation.org or by email firstname.lastname@example.org or Troy Ingram at email@example.com.
THE DEADLINE DATE FOR SUBMITTING NOMINATIONS IS JULY 31, 2014.
Application can be submitted via email to firstname.lastname@example.org, email@example.com or mailed to:
The San Bernardino Black Culture Foundation, Inc.
P. O. Box 7288
San Bernardino, CA 92411
If you would like more information about this event or to schedule an interview with Troy Ingram or Mrs. Margaret Hill or becoming a San Bernardino Black Culture Foundation, Inc., member, please contact Evelyn Garcia at (909) 888-1696 or visit our website: www.sbbcfoundation.com