Dameron Communications Gets The Word Out(SAN BERNARDINO, Calif.) Carl Dameron, creative director and founder of Dameron Communications, will present “Effective Advertising and Public Relations” to the Fontana/Rialto Real Estate Round Table 9 a.m. Thursday, Aug. 19 at El Rancho Verde Country Club, 355 E. Country Club Dr., Rialto.
Dameron will advise Realtors on how public relations and advertising can help businesses become more well-known and respected in the community. The presentation is open to the public.
“Carl will help Realtors (or anyone else) help their bottom line,” said Charles Radney, coordinator of the Fontana/Rialto Real Estate Round Table.
Dameron will explain there are multiple parts to public relations, including market research, media relations, government relations and community relations. In addition, he will explain the difference between the advertising and editorial functions of media, such as newspapers, radio stations and websites.
“Effective public relations and advertising begin with market research,” Dameron said. “A company must know who its customers are, where they live, their age, their sex what they like doing most, and what media they use to get their news.”
“They must also learn who their competitors are, and what fabulous product or services they can offer beyond what their competitors do,” Dameron said. “Then they can put together a plan for getting their message to the public, through advertising and all forms of public relations.”
Dameron gave a similar presentation to representatives of non-profit organizations on Friday, Aug. 13, as part of a panel discussion with local media outlets, including the Riverside Press-Enterprise, the San Bernardino Sun, and KABC-TV, Channel 7, Los Angeles.
About Dameron Communications
Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. We are an award-winning advertising and public relations agency that creates integrated communications solutions to increase sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues. We use our communications knowledge and experience to advance our clients’ objectives.
Media: If you would like any of the photos in the slide show below please send an email to Chris@DameronCommunications.com with the photo id number and i will have it to you within 24 hours. If you require the photo sooner please call Chris Sloan at (909) 888-0017.
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