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    Stater Bros. Markets CEO Pete Van Helden Delivers Keynote Address at The Salvation Army 2023 Red Kettle Campaign

    Photo caption:  Pete Van Helden – Stater Bros. Markets Chief Executive Officer and Chairman of the Board, will deliver the keynote address at the kickoff event for The Salvation Army's Annual Red Kettle campaign. It all happens on Wednesday, November 15th at 5:30 PM at the Bear Springs Events Center, 27923 Highland Avenue, Highland, CA 92346

    Photo caption:  Pete Van Helden – Stater Bros. Markets Chief Executive Officer and Chairman of the Board, will deliver the keynote address at the kickoff event for The Salvation Army’s Annual Red Kettle campaign. It all happens on Wednesday, November 15th at 5:30 PM at the Bear Springs Events Center, 27923 Highland Avenue, Highland, CA 92346

     

    “We are delighted to have Pete Van Helden, Stater Bros. Markets Chief Executive Officer and Chairman of the Board, serve as the keynote speaker for the 2023 Red Kettle Kickoff,” said Major Isaias Braga, Commander of The Salvation Army of San Bernardino.

     

    REDLANDS, CALIF.— Pete Van Helden, Stater Bros. Markets Chief Executive Officer, and Chairman of the Board, will deliver the keynote address at the kickoff event for The Salvation Army’s Annual Red Kettle campaign.

    The “miracle” of Christmas is repeated through the joy of caring, sharing and donations to The Salvation Army’s Red Kettles. The ringing of the Silver Bells begins with The Red Kettle Kickoff. This year’s event is Wednesday, November 15th at 5:30 PM at the Bear Springs Events Center,  27923 Highland Avenue, Highland, CA 92346. 

    “Like the Salvation Army, Stater Bros. Charities has a long history of supporting those in need in Southern California,” said Van Helden. “To many people, the Salvation Army’s red kettles represent hope during the holidays, and that’s why I’m honored to serve as the keynote speaker for this year’s Red Kettle Kick-Off.”

    “We are delighted to have Pete Van Helden – Stater Bros. Markets Chief Executive Officer and Chairman of the Board, serve as the keynote speaker for the 2023 Red Kettle Kickoff,” said Major Isaias Braga, Commander of The Salvation Army of San Bernardino.

    “Stater Bros. Markets has supported the mission of The Salvation Army for decades. We are honored to serve the same community,” he added.

    Van Helden began his career at Stater Bros. Markets in April 2013 when he was appointed President and Chief Operating Officer of the company. He was promoted to CEO in January 2016. In 2019, Van Helden was appointed to the Board of Directors of Stater Bros. Holdings, Inc., and in October 2022, Pete was elevated to its Chairman of the Board.

    In 2022-2023 The Salvation Army served 26,013 People, 24,012 households that included 110,768 meals and 12,822 households receiving groceries. The Hospitality House provided 34,761 nights of shelter to families and children experiencing homelessness; 2,146 at-risk children participated in educational and recreational programs.  

    Donations from the Red Kettles help make possible Christmas, holiday food baskets for around 500 local families. On Christmas, a Christmas Dinner that historically provides a delicious meal to about 200 people.

    The Salvation Army of San Bernardino serves the cities of San Bernardino, Redlands, Highland, Rialto, Loma Linda, Colton, Yucaipa, Calimesa, Bloomington, Mentone, Grand Terrace, Muscoy and Big Bear, Lake Arrowhead and Running Springs.

    Donations may always be made online at www.SalvationArmyUSA.org or by calling 1-(800)-SAL-ARMY. For local information call (909) 792-6868.  Donors may drop off turkeys, hams, other food, cash or gift cards at the Salvation Army’s Corps Office at 838 Alta Street, Redlands California, 92373.

    About The Salvation Army

    The Salvation Army is an evangelical part of the Universal Christian Church. One of the largest charitable and international service organizations in the world, The Salvation Army has been in existence since 1865 and in San Bernardino County since 1887. The Salvation Army supports people in need without discrimination. To donate go to: www.salvationarmyusa.org or call 1-(800)-SAL-ARMY. For local information call (909) 792-6868.

    The Salvation Army of San Bernardino serves the cities of San Bernardino, Redlands, Highland, Rialto, Loma Linda, Colton, Yucaipa, Calimesa, Bloomington, Mentone, Grand Terrace, Muscoy and Big Bear, Lake Arrowhead and Running Springs.

      

    Brief 287 Words

     Stater Bros. Markets CEO Pete Van Helden Delivers Keynote Address at The Salvation Army 2023 Red Kettle Campaign

    REDLANDS, CALIF.— Pete Van Helden, Stater Bros. Markets Chief Executive Officer, and Chairman of the Board, will deliver the keynote address at the kickoff event for The Salvation Army’s Annual Red Kettle campaign.

    The “miracle” of Christmas is repeated through the joy of caring, sharing and donations to The Salvation Army’s Red Kettles. The ringing of the Silver Bells begins with The Red Kettle Kickoff. This year’s event is Wednesday, November 15th at 5:30 PM at the Bear Springs Events Center, 27923 Highland Avenue, Highland, CA 92346.

    “Like the Salvation Army, Stater Bros. Charities has a long history of supporting those in need in Southern California,” said Van Helden. “To many people, the Salvation Army’s red kettles represent hope during the holidays, and that’s why I’m honored to serve as the keynote speaker for this year’s Red Kettle Kickoff.”

    “We are delighted to have Pete Van Helden – Stater Bros. Markets Chief Executive Officer and Chairman of the Board, serve as the keynote speaker for the 2023 Red Kettle Kickoff,” said Major Isaias Braga, Commander of The Salvation Army of San Bernardino.

    “Stater Bros. Markets has supported the mission of The Salvation Army for decades. We are honored to serve the same community,” he added.

    In 2022-2023 The Salvation Army served 26,013 People, 24,012 households that included 110,768 meals and 12,822 households receiving groceries. The Hospitality House provided 34,761 nights of shelter to families and children experiencing homelessness; 2,146 at-risk children participated in educational and recreational programs.  

    Donations may always be made online at www.SalvationArmyUSA.org or by calling 1-(800)-SAL-ARMY. For local information call (909) 792-6868.  Donors may drop off turkeys, hams, other food, cash or gift cards at the Salvation Army’s Corps Office at 838 Alta Street, Redlands California, 92373.

    BIO

    Pete Van Helden – Stater Bros. Markets Chief Executive Officer and Chairman of the Board

    Pete began his career at Stater Bros. Markets in April 2013 when he was appointed President and Chief Operating Officer of the company. He was promoted to CEO in January 2016. In 2019, Pete was appointed to the Board of Directors of Stater Bros. Holdings, Inc., and in October 2022, Pete was elevated to its Chairman of the Board.

    Pete began his supermarket industry career in 1976, working as a courtesy clerk for Rosauers Supermarket in his home state of Montana. In 1978, he relocated to Bozeman, Montana where he joined Albertsons as a clerk. During his tenure at Albertsons, Pete held a variety of leadership positions in operations, merger integration and dual branding, was President of Jewel/Osco stores in Chicago, and served as President and CEO of all California stores.

    In 2006, Pete joined Supervalu through the company’s partial acquisition of Albertsons.  While at Supervalu, he was promoted to the position of Executive Vice President of Retail Operations and was responsible for overseeing the operations of 1,100 stores in 36 states.

    Pete holds a Bachelor of Science degree in Business Administration. He has also completed the Executive Business Program at Stanford University in addition to the Food Industry Executive Program at the University of Southern California (USC). The USC Marshall School of Business named Pete the 2018 Executive of the Year for the Food Industry Management Program.

    Pete is Director Emeritus of the Western Association of Food Chains (WAFC), having served as its president in 2010. He also previously served as chairman of the TOPCO board of directors. Currently, he is a member of the San Bernardino County Sheriff’s Council and the San Bernardino International Airport Authority Technical Advisory Committee.

    Pete is currently the CEO of Stater Bros. Charities, the philanthropic arm of Stater Bros. Markets.

     

     

    SVA-PR-1237.7 Red Kettle Keynote

    For More Information call

    Carl M. Dameron @ (909) 534-9500

    or email CarlD@DameronCommunications.com

     

    For Immediate Release 413 Words