Part 2 Market Research.
No advertising or public relations campaign can start until the research is done to identify your target market. A good way to start is to survey your present consumers.
A lot of businesses don’t now who their customers are. When you know who your customers are, you’ll have a better understanding about what they need, what they don’t need, and how to increase your sales and profits.
You want to find out who lives, where, how much they make, their income and other factors. This is called Area Demographics.
Area demographic information will answer many of these questions. Some of this work has been done for you. Your local trade association, newspapers and magazines have marketing studies that define your market area. Call them and they will send you the information.
Local radio stations also have marketing research available. Call them; they will be more than happy to send a representative to find out your needs and give you the information. Surveys must be used to answer the rest.
You can buy them or develop your own. If you choose to develop one, your survey should be simple and direct. Use half-sheets of paper and give your customers easy choices, with room to respond. It is important to survey every customer who comes through your door, because you want to know what brought them in.
Your survey should be ongoing to detect changes in buyer habits and advertising effectiveness. Or you can call Dameron Communications and we will perform the market research for you.
Who are your customers?
Name
Phone
Email
Cell phone
How long is their commute to work?
Where do they live?
Address
City
State
Zip
How old are they?
12 – 17
18 – 24
25-24
35 – 54
55 – 64
65+
What sex are they?
Male
Female
What are their
Habits
What are your Hobbies please name three
Likes
Name three things we do that you like
Dislikes
Name three things we do that you dislike
Who is the real competition?
What other companies do your customers buy products or services from
Name competitors in your service area
What do you offer that the competition doesn’t?
List your products and services and those of your competitors
What does the competition offer that you don’t?
List from above
What is the benefit to the customers of the services they offer that you don’t?
What is the benefit to the customers of the services you offer that they don’t?
What media do your buyers use?
Websites – name three
Social networking sites name three
Radio stations name three
TV programs name five
Magazines name three
Newspapers name two
What is your competitions’ present image?
What is your present image?
What do you want your image to be?
These are just a few of the questions that you should ask to develop an effective marketing plan.
Once you find you customers’ demographic profile you want to match it with the media you buy.
For instance if you customers are predominantly:
Male 35 to 54 years old
Earn $50,000 to $75,000 per year
Are married
Have two children
Live in single family homes
Work within 45 minutes from home
Hobbies: riding dirt bikes, camping, restoring classic motorcycles and soccer
Own 2 cars and four motorcycles
Read the Press Enterprise and Wall Street Journal
Listen to KOLA radio 99.9
Read Hot Rod and Time magazine
On FaceBook, Linked in and YouTube
Favorite TV Shows: The Daily Show, Bar Rescue, Two and Half Men
As you can see the survey tells you where to advertise.
Press Enterprise and Wall Street Journal in paper and or online
KOLA radio 99.9 on station or online
TV two cable shows and a network.
Buy ads on the Cable stations where their favorite shows run
For the network show by ads in cable reruns.
Advertise online with the national magazines they like
Create search terms around their hobbies and your geographic service area in
YouTube
Google ads
Facebook ads.
Billboards are an effective ad strategy for you as your customers spend a lot of time on the freeway.
You also know they are men so you target your ads more towards the things that make Men happy. Think beer commercials.
“For families with no insurance, LaSalle Medical Associates offers immunizations for free through the California Vaccines for Children program.”
(San Bernardino, Calif.) – August is the month many Inland Empire children head back to school. Many of them, especially in grades 7-12, need to make sure they have all the necessary back-to-school immunizations.
At LaSalle Medical Associates children can get their vaccinations for free, often the same day.
“At LaSalle we know how important childhood immunizations are to parents, schools and children’s health. With most Inland Empire children starting school in only a few weeks, a delay could result in children missing school,” said Dr. Albert Arteaga, president of LaSalle Medical Associates, Inc.
Dr. Arteaga urges parents to schedule appointments for their child’s back-to-school examinations as soon as possible with a letter to all parents served by their four clinics in Fontana, San Bernardino and Hesperia.
“I received a letter from LaSalle reminding me to bring in my children for their annual check ups and immunizations. I called at 8:30 a.m. Monday morning to get an appointment for 2 p.m. the same day,” said Malaika Jacocks. “We lost our shot record and the nurse gave us certified copies for the school – without being asked, she was so nice.”
The California Department of Public Health (CDPH) encourages all parents to have their children immunized. According CDPH:
Children need immunizations (shots) to protect them from certain dangerous childhood diseases. Without immunizations, your child can get these diseases – some of which have no cure.
When you get your children fully immunized, you are giving them the best protection against these diseases. Getting immunized also helps protect your community.
Diseases spread more easily from person to person if people don’t have all their shots.
“Children in families who receive Medi-Cal will not be charged for school vaccines,” Dr. Arteaga said. “And for families with no insurance, we can offer this immunization for free through the California Vaccines for Children program.”
The California Vaccines for Children program is a federally funded program.
The state of California requires that all children in grades 7-12 be immunized against whooping cough, also known as pertussis. Before starting classes, children in these grades must show proof of having been immunized after their 10th birthday.
“Most children are immunized against pertussis before they started kindergarten,” said Dr. Arteaga. “But the immunization weakens over time, so the new law makes sure adolescents are still adequately protected against this disease.”
This state law came after an epidemic of pertussis cases in 2010, affecting more than 9,000 people and causing 10 deaths, including two infants in San Bernardino County. Pertussis epidemics affected many states in 2012 and California rates appear to be higher than usual again in 2013.
Vaccinating older children not only keeps them healthy, but also prevents the disease from spreading from adolescents to infants and preschoolers, who are at greater risk of serious complications.
Children starting kindergarten also need immunizations, including a pertussis, tetanus and diphtheria vaccine designed for young children called DTaP. They also need proof of immunization against measles, mumps, rubella, hepatitis and Varicella (chicken pox.)
“If parents have kept up with their child’s immunizations from birth, only booster immunizations are needed for kindergarteners,” Dr. Arteaga said. “However, if the child is behind on their other required immunizations, they may need several doses of immunizations to get caught up.”
For additional information about LaSalle Medical Associates, call (909) 890-0407.
About LaSalle Medical Associates established in 1984
LaSalle Medical Associates is one of the largest independent minority owned healthcare companies in Riverside and San Bernardino Counties. Medi-Cal and Healthy Families primarily serve LaSalle’s patients. LaSalle also accept Blue Cross, Blue Shield, Molina, Care 1st, Health Net and Inland Empire Health Plan (IEHP).
LaSalle Medical Associates, Inc operates four clinics employing more than 120 dedicated healthcare professionals, treating children, adults and seniors in San Bernardino County. LaSalle’s clinics are located at 17577 Arrow Blvd. in Fontana, 16455 Main St. in Hesperia, 1505 West 17th St. and 565 N. Mt. Vernon Ave. in San Bernardino.
LaSalle Medical Associates, Inc. is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals and clinics, delivering high quality patient care to approximately 160,000 residents in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino, San Joaquin and Tulare Counties.
LaSalle’s IPA members in the Inland Empire include: LaSalle Medical Associates, Banning Medical Group and San Bernardino Urological Associates. Hospital affiliations include: Rancho Springs Medical Center, Arrowhead Regional Medical Center, Community Hospital of San Bernardino, St. Bernadine Medical Center, Mountains Community Hospital, Redlands Community Hospital, Loma Linda University Medical Center, Corona Regional Medical Center, Riverside County Medical Center, and Parkview Community Hospital.
-end-
LaSalle-PR-215.3 Annual Shots Kids
For More information callCarl Dameron@ (909) 534-9500
Carl M. Dameron
Moreno Valley Unified School District superintendent of schools Dr. Judy White and California CTA state president Dean Vogel at 2013 joint leadership summit. Vogel said, “They are committed to breaking down the silos and walls to increase student learning. They are providing a model for the rest of us, an excellent example.”
(Moreno Valley, CA) School Superintendents and teachers union presidents don’t always get along. So it was a surprise to many that Moreno Valley Unified School District Superintendent, Judy White invited the California Teachers Association President Dean Vogel to be the lead and keynote speaker at the final day of the districts 2013 Joint Leadership Summit.
“That’s the way do things now in Moreno Valley School District,” said Dr. White. “We are in a partnership with our parents, teachers, administrators and staff to deliver the best education we can to our students. It only makes sense to work with our teachers to make students education better.”
Drawing on his 39 years as an educator and award-winning counselor, Vogel has insights into many levels of public education gleaned from his rich experience as a public school teacher and counselor at the elementary and higher education levels. He has taught all elementary grades, including kindergarten, and has trained counselors and student teachers.
“Everything the research is telling us is that the way you do systemic transformation of our schools is that you get the entire community, all stakeholders, not just the teachers and not just the principal, to stand together with a common purpose and a common language. You treat all education stakeholders with respect and dignity. It’s a real team effort. It’s about the school board and the unions and parents all standing together so that you have a much better chance of success. That’s why I really like the theme of this Moreno Valley Unified School District initiative of collaborating and coaching and connecting,” said Vogel.
“They are committed to breaking down the silos and walls to increase student learning. They are providing a model for the rest of us, an excellent example. We’re all on the same team and we’re going to treat each other like members of a team. This is all about all for one, and one for all – everybody working together to help our students,” Vogel added.
Dr. White opened the two day leadership Summit by welcoming teachers, administrator and staff Back to School for the 2013-14 school years.
“Moreno Valley Unified School District is a place where “Excellence On Purpose” is our way of life. This marks my 36th year in education and it is such a pleasure to serve and live in Moreno Valley. Our team of educators continues to embrace what is in the best interest of students. We celebrate a continued increase in student knowledge and understanding proved by increases in our students test scores, graduation rates and college going rates,” said Dr. White.
The two-day leadership Summit welcomed teachers, administrator and staff Back to School for the 2013-14 school years. “The goal of the two-day training is to enhance skills of the education team and improve our leadership and problem solving skills,” said Assistant Superintendent of Education Services Dr. Martinrex Kedziora.
“The goal of the two day training is to enhance skills of the education team and improve our leadership and problem solving skills,” said Assistant Superintendent of Education Services Dr. Martinrex Kedziora.
“The trainings are not one way, while they give us new insights and education tools they also get us all talking to each other about solving problems, recognizing differences and working together to improve student success and job satisfaction,’ said Dr. Kedziora.
School starts on August 14th for all schools in the Moreno Valley School District’s 39 schools and 35,000 students.
Moreno Valley Unified School District’s mission is to prepare all students academically and socially to become productive members of society.
For more information on the Moreno Valley Unified School District’s call the District office at (951) 571-7500 or go to their website at MVUSD.net.
For more information on the California Teachers Association call (650) 552-5307 or go online to CTA.org.
NEW AD CLUB BOARD: Top left to right: John Barry, Peter Mobley, John McCarthy, David Tercero, Susan Anderson, Kristine Elledge, Jon Burgess. BOTTOM, Left to right: Paul Lane, Bobbi Albano, Lacey Kendall, Julie Wright, Su Pak.
Contact: John Barry, AAF public relations jpbarry05@yahoo.com
(San Bernardino, CA) The Inland Empire advertising club has announced the new board of directors for 2013-2014.
Incoming president of the American Advertising Federation is Lacey Kendall of North Rialto, a broadcast consultant and radio advisor at Cal State San Bernardino. She manages Coyote Radio, the university radio station where she mentors over 140 undergraduate students who are studying broadcasting and media. Kendall has been a broadcaster and on-air host on several local FM stations, including KCAL and KGGI. She recently hosted the board’s strategic planning retreat to plan for the coming year.
Continuing as board treasurer, Bobbi Albano of North Rialto is a contract analyst with First 5 San Bernardino, a leading funder of support programs for children under five in the Inland Empire. Albano also produces IE Community, a radio show on KVCR. She is a script writer for ISLA Earth, produced by the Catalina Island Conservancy at Cal State San Bernardino.
Joining the board as secretary is David Tercero, a career services advisor for students in the school of design at Westwood College in Upland. He is a U.S. Navy veteran and helps Westwood graduates find jobs in their career fields after graduation.
Jacob Poore from Corona will advise the board as the immediate past president. He manages Coyote Advertising at Cal State San Bernardino and returns this year to host the Art Bash, an annual AAF art gallery fundraiser for local artists.
New board members at large are membership chair Peter Mobley, president of Mobley Marketing Group. He is also an active board member in the PickGroup of Young Professionals in Riverside. Susan Anderson, sales manager at Viamedia in Temecula will coordinate social media & communications. She is a web design instructor at the Art Institute of California, San Bernardino where she is the advisor for student career portfolio projects.
Also new to the board is Paul Lane, a local morning radio host and bureau chief for NBC News Radio, KCAA AM1050 in San Bernardino. He will help with outreach to the radio community in the Inland Empire and work on the American Advertising Awards gala.
Returning to the AAF board as co-chair of the American Advertising Awards competition is past club president John McCarthy of Upland. He is director of marketing at iHerb, a worldwide nutritional supplement company in Moreno Valley and is the incoming secretary of District 15 which includes all AAF clubs in Southern California and Southern Nevada. McCarthy will continue to be involved with finding speakers and scheduling monthly advertising events for the local chapter.
Jon Burgess, Vice President of Internet Operations at Red Fusion Media in Redlands returns to advise the board as past president. Burgess was recently elected District Governor of District 15 where he advises all AAF chapters in the district.
Julie Wright is stepping down after five years as secretary but the Wrightwood resident will remain on the board and assist with monthly luncheons and fundraisers. Su Pak of Los Angeles also returns, stepping up to assist McCarthy as co-chair of the American Advertising Awards. Pak is the founder of IEShineOn.com, an online search engine for travel and entertainment in the Inland Empire. John Barry of Newport Beach continues as public relations chair for the AAF.
New board interns are Anahi (Ana) Contreras, a student at Cal State San Bernardino and recent graduate Kristine Elledge, marketing coordinator and graphic designer at W.F. Taylor Company, Inc. in Fontana.
The local AAF chapter represents the advertising industry in the Inland Empire and annually sponsors the American Advertising Awards (previously called the ADDY’s) for the best advertising in the region. The club also awards academic scholarships to local advertising students. Each month the chapter sponsors a luncheon speaker who addresses issues and trends in advertising. Luncheons are open to the public. For more information about membership, visit www.aaf-inlandempire.com
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PHOTO CAPTION
NEW AD CLUB BOARD: Top left to right: John Barry, Peter Mobley, John McCarthy, David Tercero, Susan Anderson, Kristine Elledge, Jon Burgess. BOTTOM, Left to right: Paul Lane, Bobbi Albano, Lacey Kendall, Julie Wright, Su Pak.
Kathleen Dameron, president and founder of KD Conseil, works to build international partnerships with companies that are going through cultural changes.
(Paris, France) Weathering the storm of an international recession is not an easy task. However, for international businesses, one thing has remained constant in good, as well as bad times, a competent multinational and multi-ethnic team. The ability to sustain effective cross-cultural communications is a crucial skill required for international business success in today’s global economy.
For the past 21 years, KD Conseil has played a key role in facilitating this skill. Launched by Kathleen Dameron in 1992, KD Conseil improves the intercultural communications skills between the corporate offices and the executive management teams who work in the U.S., Europe, the Middle East, Africa and South East Asia.
Dameron, based in Paris, France, says “KD Conseil is strategically situated both geographically, as well as for business cultures in most industries and Fortune 500 companies. We know how to meet the demands and needs of our clients in an international business center for multinational corporations.”
“I truly adore the city of Paris. The companies here have very strong business connections with the Middle East, Africa and South East Asia,” said Dameron. “It’s easy to travel from Paris all around Europe, the Middle East and Africa.”
Bridging corporate cultures for more than twenty years, Kathleen Dameron founded KD Conseil to stimulate multicultural competency.
Dameron explains that some of the key challenges faced by companies working across national and corporate environments are born out of cultural differences. It is those differences in cultures that can also create the building blocks to success.
“If an organization works with other cultures, I help them make it possible for senior managers, experts and employees to work together with greater efficiency and comfort,” said Dameron. “There is a joy that comes from working in an intercultural surrounding, discovery of different ways of succeeding, new and tried solutions to issues, as well as the pain of differences in attitudes and ways of working. My role is to help individuals, teams and organizations understand and appreciate those differences, thus developing a more harmonious working environment.”
Standing the test of time, KD Conseil has developed quality relationships with clients, generating customer referrals, which have enabled her business to grow even in difficult economic times for businesses globally.
“I believe that one of the keys to our success during this economic hardship is our ability to guide clients through different interventions,” said Dameron. “For instance, we develop intervention materials that assist in increasing multicultural competencies or adjusting to an organizational change. The goal is for our clients to keep their employees motivated and improve performance and that has a positive affect on their bottom-line.”
However, Dameron points out that KD Conseil’s affect should not be measured solely by quantity and direct immediate contribution to the bottom-line. In fact, she informs that the best contribution comes when her company is embraced as a partner on a strategic journey to understand and implement cultural change.
This enables her to implement the best evaluation measurements, reviewing what has changed over a six-month period.
With the growth of the global economy, Dameron notes that her industry has likewise expanded. Others are finding their way to play a role in assisting businesses to adapt and adjust multicultural working environments on an international level.
“This is an exciting time for the multicultural training industry,” said Dameron. “20 years ago, I had to explain what multicultural intervention was all about. Today all of the corporate leaders I speak to say they are engaged in some sort of multicultural professional activity.”
Dameron says the key is to go beyond merely giving a catalogue listing of “dos and don’ts.” KD Conseil delivers facilitators who develop strategies to increase individual, team and overall organizational multicultural competence.
“Keeping abreast of what is happening in the business world, as well as taking the time to interview managers and business leaders is key to any successful intervention,” said Dameron. “However, investing in your client by listening, to develop their skills and vision, that is what allows you to create leading edge impact intervention processes.”
This release provides a comprehensive look at the financial selling annuities activity and membership information of the nation’s 227 state-administered defined benefit retirement systems.
Statistics are shown at the national and state levels for revenues, expenditures, cash and investment holdings, membership and beneficiaries. This information includes actuarial liability statistics, which project bail bonds orange county the total obligation required to cover costs for providing pensions to former and present employees.
For more information on the review of iq option , go to http://www.census.gov/govs/retire/state_retire.html. or click here
(San Bernardino, CA) Lacey Kendall, a radio consultant and broadcast advisor at Cal State San Bernardino has been named president of the Inland Empire Chapter of the American Advertising Federation (AAF).
Kendall served as vice president of the AAF last year where she played a key role in the annual ADDY awards, a gala that recognizes excellence in advertising throughout the Inland Empire. She also helped organize monthly educational programs and fundraising events for the local chapter.
“I’m so excited to serve as president of the AAF for this coming year. This chapter has a long history of service to the advertising community in the Inland Empire and I am looking forward to continuing that tradition.”
Her goals for the coming year are, “To increase membership, host an incredible ADDY award competition and strengthen relationships with local colleges and universities who offer advertising as an academic major,” says Kendall.
“We also believe that advertising students should be better connected to the professional organization that represents their industry. This year we’re going to work to improve those relationships with this AAF chapter and increase the academic scholarships we already offer to deserving advertising students.”
Kendall, 52, of North Rialto became interested in radio broadcasting at San Bernardino Valley College in 1979 where she hosted ‘Bluegrass Alive!’ Since then she has worked as a producer, manager and on-air host for radio stations in Los Angeles, San Bernardino and Ventura Counties.
Hired to cast voices for worldwide radio and TV commercials at Voice Over LA Studios in Hollywood, she worked on the George H.W. Bush presidential campaign and with clients such as Nike, Touchstone Pictures, Men’s Health Magazine and McDonalds.
In 1994 she started 909Creative, an Inland Empire commercial production company. She has also taught radio broadcasting at San Bernardino Valley College and at the University of LaVerne. And in 2003 she worked with American radio news legend Daren Lane to build KCAA/NBC News Radio where she served as operations manager.
In 2007 Kendall was hired as the broadcast consultant at Cal State San Bernardino, where today she advises over 140 students who are studying broadcasting, marketing, advertising and station management. Her duties include managing Coyote Radio, the Cal State radio station, and she produces My Awesome Empire, a radio show about the Inland Empire and the Isla Earth Radio Series, broadcast over 300 stations in the U.S. and heard by over seven million weekly listeners. Additionally she continues to host a Saturday show on 96.7 KCAL Rocks where she first worked 33 years ago.
Kendall was born in Lakewood, Ca. and grew up in Rialto. She earned a B.A. in radio broadcasting from the University of La Verne and a M.A in Communications from Cal State San Bernardino.
“The Community Settlement Association is increasing attendance in their DUI program by asking for more people to attend. Advertising works when it’s done right,” says Carl Dameron.
(SAN BERNARDINO, Calif.) With 24 months of increased employment and retail sales it is quite clear we are in an economic recovery. “But tough economic times convinced too many companies stop advertising their business, or they cut their public relations budget because its easier than cutting people,” says Carl M. Dameron, founder and Creative Director of Dameron Communications, (DameronCommunications.com) a leading public relations and advertising agency serving California.
“The problem is many companies have been so lean for so long they have forgotten they must increase their ad budget to get more customers. They are still in survival mode and afraid to advertise. Waiting could very well be the wrong thing to do now,” said Dameron.
A free brochure from Dameron Communications, Effective Advertising & Public Relations, outlines a step-by-step program to effectively reach a company’s target market, create a positive image of the business and entice their target market to use their products and services.
According to Dameron the solution to increasing business in a changing economy is to change your advertising strategy. “The recession is ending and pent up demand is driving increased traffic and sales at many businesses. Buyers are redefining their purchases based on what they need, not just want.
Dameron offers more solutions to energize or create and implement an effective advertising and public relations strategy.
The program consists of four major components: research, ad development, media planning and placement and finally ad monitoring for effectiveness. While a successful campaign fulfills all four components, a combination of effective planning and consistency is also required to be effective.
Additionally, Dameron’s guide gives information on developing effective public relations, government relations and community relations strategies.
Effective Ad and PR Strategies prints on legal paper
Dameron goes one step further. “If your business needs help sorting out your media options or creating a new message, we will provide you a free one-hour consultation on your advertising, public relation plan.”
For a free copy of Effective Advertising & Public Relations go on line to DameronCommunications.com. For a free one-hour consultation call Carl Dameron at (909) 534-9500. The Dameron Communications Difference
Dameron Communications’ inspired Advertising; public relations, community relations and government relations work has been winning awards and client accolades for more than 20 years. Uniquely, we blend unsurpassed relationships with proven advertising and public relations methods to deliver winning and measurable results.
We serve clients who make the world a better place – small business or large, government or non-profit, product, service or cause primarily in California’s Orange, Riverside and San Bernardino Counties.
For more information or a free one-hour consultation call us in (909) 534-9500.
Click her to download the PDF: DC-711 legal effective advertising web
(Redlands, CA) Catch Larry Williams as the Knotts Family Agency hosts their annual Summer Soiree Jazz and Wine Tasting “Under the Stars” at Edwards Mansion in Redlands on Saturday, August 17, at 7:00 p.m.; Tickets are $40 per person.
Knotts Family Agency works with the Department of Children & Family Services both in San Bernardino and Riverside to identify Homes & Families for Foster children of all ages.
Proceeds will help local foster children experience ‘Cultural Enrichment’ in activities such as sports, book clubs, music lessons, music festivals, trips to museums and art galleries. “The enhanced cultural exposure will have a significant positive impact on our children’s lives,” said Gwen Knotts, CEO of Knotts Family Agency.
Edwards Mansion’s beautiful Victorian Tea Garden is the site for The Summer Soiree. The Garden has a picturesque fountain, hand-painted tiles in romantic motif, shade trees, colorful flowers and vine-covered arbors combine to create an elegant setting.
“Join us for a great night of Jazz from “One Touch Management” and Wine Tasting from Wine Guyz at the Edwards Mansion.
What is e-waste? That old laptop in your hall closet, that VCR you haven’t used since you got the new DVD player, the dust-covered monitor in your garage, or cell phone, pager, TV or computer, basically anything with a plug that is unused, obsolete or non-working.
(Redlands, CA) – Do you have old electronics cluttering up your home or office? Habitat for Humanity hosts a free e-waste collection so you can get rid of them responsibly.
Habitat for Humanity host the electronic recycling event on Saturday, September 7, 2013 from 10 a.m. – 3 p.m. at the Habitat for Humanity ReStore, 25948 Business Center Dr. in Redlands.
“The event is free and open to anyone who is interested in disposing their e-waste in a safe and secure environment,” said John Biggs, manager of the Habitat for Humanity ReStore.
What is e-waste? That old laptop in your hall closet, that VCR you haven’t used since you got the new DVD player, the dust-covered monitor in your garage, or basically anything with a plug that is unused, obsolete or non-working.
E-waste contains heavy metals such as lead, mercury, chromium, cadmium, and zinc that contaminate our soil and water, and is responsible for 70 percent of all heavy metals found in landfills today. A recent report by the Environmental Protection Agency (EPA) says e-waste in landfills will grow four-fold over the next five years.
All of the electronics we collect are processed in North America using their processing center and other responsible recycler partner facilities. “Habitat for Humanity makes sure everything they accept and never send anything overseas for processing,” said Biggs.
For your protection the internal memory and hard drives in all computers, cell phones, copy machines, fax machines and printers are shredded or triple wiped.
Habitat for Humanity encourages community and businesses to clean out their garage, storage or attic and donate their old electronics to a good cause.
“Bring all of your old electronics to the Habitat for Humanity ReStore, including: computers, monitors, televisions, printers, mobile phones, laptops, DVD players, VCRs, microwaves, calculators, iPods, cables and wires, telephones, fax machines, scanners, computer parts, and more,” said Biggs.
For those that cannot make it to the event the ReStore accepts e-waste Tuesday through Saturday 9:00 a.m. to 6:00 p.m. at 25948 Business Center Drive in Redlands, CA 92374.
About Habitat for Humanity San Bernardino Area, Inc.
Habitat for Humanity San Bernardino Area is the local affiliate of Habitat for Humanity International, a faith-based nonprofit organization that works in partnership with families to strengthen communities and transform lives by building new homes, rehabilitating existing homes, and making affordable home ownership a reality for community members in need.
The San Bernardino Area affiliate serves the communities of Redlands, Loma Linda, Fontana, San Bernardino, Highland, Yucaipa, Colton, Bloomington, Rialto, Grand Terrace, Mentone, Running Springs, Lake Arrowhead, Apple Valley and Victorville.
To find out more about Habitat for Humanity, call 909-478-1176 or visit www.HabitatSB.org. We also ask you to LIKE us on Facebook at www.Facebook.com/habitatsb.
