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    True Food Author to Speak and Sign Latest Book in Newport Beach Nov. 12.

    Now Dr. Weil, Sam Fox, and executive chef Michael Stebner have collected more than 125 recipes from their restaurant in TRUE FOOD: Seasonal, Sustainable, Simple, Pure (Little, Brown and Company; October 9, 2012; $29.99). At-home cooks now have the opportunity to prepare a wide array of healthy, delicious dishes at home.

    (Newport Beach, CA)  Long a best-selling author, Dr. Andrew Weil will speak and sign his latest book TRUE FOOD on Nov. 12th   from 5-6:30 PM at Barnes & Noble, Fashion Island.

    Working with James Beard Award–nominated restaurateur Sam Fox, Dr. Weil opened the first True Food Kitchen restaurant in Phoenix, Arizona, with the goal of creating a menu of freshly imagined meals centered on the principles of his Anti-Inflammatory Diet and Food Pyramid.

    http://www.truevenusfactorreviews.com .

    The restaurant has garnered the reputation of being one of the country’s healthiest, and has become known for its use of organic and locally grown products as well as seasonal menu changes.

    Since its launch, True Food Kitchen has opened three additional locations in Arizona and California, with the long-term goal of a national rollout, which will include Denver, Colorado, this fall, and many other cities over the next couple of years.

    Now Dr. Weil, Sam Fox, and executive chef Michael Stebner have collected more than 125 recipes from their restaurant in TRUE FOOD: Seasonal, Sustainable, Simple, Pure (Little, Brown and Company; October 9, 2012; $29.99). At-home cooks now have the opportunity to prepare a wide array of healthy, delicious dishes at home, including:

    Curried Cauliflower Soup
    Spicy Shrimp and Asian Noodles
    Bison Umami Burger
    Kale Salad
    Chocolate Icebox Tart
    Pomegranate Martini

    Andrew Weil, MD, is the founder and director of the Arizona Center for Integrative Medicine and a partner in True Food Kitchen.  He is the author of several bestselling books, including Spontaneous Happiness, The Healthy Kitchen (coauthored with Rosie Daley), Healthy Aging, 8 Weeks to Optimum Health, and Spontaneous Healing. He lives in Tucson.

    In addition to these easy-to-follow recipes, TRUE FOOD features accompanying essays on relevant topics, ranging from farmers’ markets and proper proportions to identifying true whole grains and the lifelong benefits of following an anti-inflammatory diet.

    Heartily endorsed by the food gurus Alice Waters and Marion Nestle, TRUE FOOD reinforces the restaurant’s mission of preparing mouthwatering food that promotes personal and emotional well-being and demonstrates that it’s easier than you think to nourish your body, mind, and spirit right in your own kitchen!

    True Food by Andrew Weil, MD, and Sam Fox, with Michael Stebner
    Little, Brown and Company | October 9, 2012
    $29.99 | Hardcover | 264 pages | ISBN: 978-0-316-12941-1
    www.truefoodkitchen.com
    For more information on this event contact Robin Beck at Barnes & Noble at 949-718-1417.

    22-Year African Missionary Frederick Vinton Joins LaSalle Medical Associates

    Frederick Robert Vinton, Jr., has recently joined LaSalle Medical Associates, Inc., as a Physicians Assistant. In his last position Vinton spent 22 years as the founder, physician and medical director for a district hospital in a remote area of Africa’s Democratic Republic of the Congo.

    (San Bernardino, Calif.) Frederick Robert Vinton, Jr., has recently joined LaSalle Medical Associates, Inc., as a Physician Assistant.   In his last position Vinton spent 22 years as the founder, physician assistant and administrator for a district hospital in a remote area of Africa’s Democratic Republic of the Congo.
    Mission Grace Ministries International and Grace Church of the Congo sponsored the medical mission.  Vinton founded an 80 bed hospital that now has a staff of 42 including two doctors and 15 nurses.
    “Working in the Congo had lots of challenges, but we were able to make a big difference in peoples’ lives.  It was very rewarding to deliver healthcare to so many people who had never received treatment before,” said Vinton.
    His desire to serve started when he visited his grandfather for a year from 1980 to 1981 while a college student.
    “My grandfather served in the Congo as a medical missionary for 75 years.  He started when he was age 20 and served until he was 95 years old when he had a stroke and returned to the US.  He died a year later.
    “When I visited Africa as a young man and saw the great need for healthcare and how my grandfather’s faith led him to serve God by helping his fellow man, I was humbled.  It changed my life and I decided to commit myself to helping people through the practice of medicine,” said Vinton.
    The Democratic Republic of the Congo, formerly Zaïre, is a very dangerous place and has been since its inception.  The Department of State warns U.S. citizens of the risks of traveling to the Congo.  Armed groups, bandits, and elements of the Congolese military are known to pillage, steal vehicles, kidnap, rape, kill, and carry out military or paramilitary operations in which civilians are indiscriminately targeted.
    In 2011 Vinton and his wife made the decision to leave the Congo and return home to Southern California.  “It had been our goal to start a medical work which we could eventually turn over to the Congolese church.  We felt that goal had been reached,” said Vinton.
    Returning to California after 22 years in a remote area in the Congo proved difficult for Vinton and his family. Although they visited the U.S. every three to six years, there were still many adjustments to make.  Where they lived there were few stores, few supplies and fewer medicines.
    When Vinton and his team built their hospital in the Congo, they sawed their own lumber from the trees they cut down and made their own furniture using hand tools.  They also made and fired their own bricks.
    “Now I walk into a place like Home Depot and all of those items are made and ready to go.  It is very different,” said Vinton.
    There is also access to many more medicines that can prevent illness, or help patients recover faster with less pain.  “At LaSalle we have access to the best medicines in the world.  Learning about all of the new medications, treatment regiments and therapies has been exciting,” Vinton said.
    Despite the changes and adjustments to California’s healthcare industry, Vinton is glad he joined the team at LaSalle Medical Associates as a Physician Assistant.
    “When I learned of the opportunity to join LaSalle, I did my homework on the company,” said Vinton.  “I am impressed with LaSalle’s mission to proved high quality healthcare to individuals and families with courtesy and respect.”
    LaSalle’s President, Dr. Albert Arteaga is no stranger to missionary work.  As the son of an Adventist Minister he spent several years as an adolescent in Argentina when his father was sent as a missionary.
    “It’s nice to know that the President of LaSalle understands the many definitions of a mission include: a calling, an assigned task or a place that helps needy.  I learned that Dr. Arteaga has made the delivery of high quality healthcare in California LaSalle’s mission,” said Vinton.
    “What I most enjoy about working with the staff at LaSalle is how they express the company’s slogan “We Care” by serving each and every patient that walks through the door with quality healthcare, every day,” said Vinton.
    Every LaSalle Doctor and physician assistant also shows the “We Care” attitude by using a chart with every four-dollar generic prescription available at Wal-Mart pharmacies.
    “When I have a patient that does not have health insurance, I can prescribe a medicine my patients’ can afford to take.  That means that our patients can use their medications and get better faster,” said Vinton.

    “When I learned of the opportunity to join LaSalle, I did my homework on the company,” said Vinton. “I am impressed with LaSalle’s mission to proved high quality healthcare to individuals and families with courtesy and respect.”
    “What I most enjoy about working with the staff at LaSalle is how they express the company’s slogan “We Care” by serving each and every patient that walks through the door with quality healthcare, every day,” said Vinton.

    “We are honored that Frederick chose to work with us at LaSalle Medical Associates,” said Dr. Arteaga.  His dedication to people and medicine are demonstrated by his 22 years of service to people in the dangerous, war torn country of the Congo.  I am confident that Frederick delivers excellent healthcare to every patient he sees, everyday.”
    Vinton graduated from California State University, Dominguez Hills in Carson and the Charles Drew University of Medicine and Science Physician Assistant (PA) Program.
    A physician assistant (PA) is a medical professional who works as part of a team with a doctor.  A PA is a graduate of an accredited PA educational program who is nationally certified and state-licensed to practice medicine with the supervision of a physician.
    PAs perform physical examinations, diagnose and treat illnesses, order and interpret lab tests, perform procedures, assist in surgery, provide patient education and counseling and make rounds in clinics, hospitals and nursing homes.
    Vinton works in LaSalle’s Hesperia clinic and the Mt. Vernon clinic in San Bernardino.
    For more information or an appointment call (909) 884-9091for LaSalle’s Mt. Vernon clinic or (760) 947-2161 for its Hesperia office.
    About LaSalle Medical Associates, Inc.
    LaSalle Medical Associates, Inc., is an Independent Practice Association (IPA) of independently contracted doctors, hospitals and clinics, delivering high quality patient care to more than 190,000 patient visits in Riverside, San Bernardino, Los Angeles, Stanislaus, Fresno, Kings, Tulare, San Joaquin and Madera counties.
    LaSalle Medical Associates is one of the largest independent minority owned healthcare companies in California.

    Every LaSalle Doctor and physician assistant shows the “We Care” attitude by caring a chart with every four-dollar generic prescription available at Wal-Mart pharmacies.“When I have a patient that does not have health insurance, I can prescribe a medicine my patients’ can afford to take. That means that our patients can afford to use their medications and get better faster,” said Frederick Robert Vinton, Jr., who recently joined LaSalle Medical Associates, Inc., as a Physicians Assistant.

    Salvation Army Hurricane Sandy Disaster Relief Fund Drive

    DR_G_Hurrican_Relief_Flyer

    By now, I’m sure we all know about the tremendous destruction, loss of life, and upheaval caused by Hurricane Sandy on the East coast.  Some of us may have experienced a natural disaster, some not.
    Either way, the terrible conditions experienced by our east coast brothers and sisters cannot be ignored.

    It is for this reason, I’m announcing the launching of a citywide collaborative effort know as the;

    Hurricane Sandy Disaster Relief Fund Drive.

    I would like to thank the following groups for their collaboration effort on helping to launch this project.

    • CHS Music Department
    • Lefty’s Sports Outfitters
    • The Salvation Army


    Basically the details are this;
    1. Flyers are being handed out over the next three days.
    2. Cash and checks will be accepted at: Lefty’s Sports Outfitters, downtown Colton (address and phone number are on the flyer)
    3. All checks should be made out to The Salvation Army
    4. Money collected this week at Lefty’s will be delivered to the local Salvation army headquarters next Friday, who will in turn deposit the money and wire it to the Salvation Army on the East Coast.

    If you, or any group, or anyone you happen talk to, would like to participate, please contact me at 909-213-3730 (cell).
    Flyers are available (see attached) and started going out yesterday, with the goal of covering 5,000 households and busineeses this weekend.  If we to are able to get more groups involved, we can certainly cover more households and businesses.
    The drive will last for two weeks, ending November 16 just before the Thanksgiving break.

    Social Media Panel Discussion Nov. 8 in Rancho Cucamonga

    “This is turning out to be a very popular event,” said Jacob Poore, President of the AAF. “And it is filling up fast, so I encourage everyone to go online and register today. We expect a full house.”

    (Rancho Cucamonga, CA)  A panel discussion on how to successfully use Social Media in business will be held Thursday, Nov. 8 in Rancho Cucamonga.
    Sponsored by the Inland Empire Chapter of the American Advertising Federation (AAF), the event includes tips, advice and strategies from local experts about using Social Media for business success.
    The Cucamonga Brewing Company, 11837 Foothill Blvd., #A  is hosting the luncheon panel with registration at 11:30am.  The program begins at 12 noon and lunch is included.
    Panelists include Susan Anderson, Christina Moore and Christopher Suchanek.  Anderson, of Riverside, founded adgrlSu Social Media Management.  She will discuss the benefits of working with a social media specialist and how many social media profiles are needed today.
    Moore, also of Riverside, founded Cloud Branding 4 Today and specializes in using internet applications to brand companies, generate more leads and increase sales.  She will discuss Facebook tactics and ways to drive traffic to the right location.
    Christopher Suchanek founded Firm Media, a Monrovia based internet marketing company where he developed  prominent domains and web directories.  He specializes in forging client relationships based on customized marketing campaigns that work.  He will discuss results based internet marketing campaigns and how much time to spend on social media management.
    “This is turning out to be a very popular event,” said Jacob Poore, President of the AAF.  “And it is filling up fast, so I encourage everyone to go online and register today.  We expect a full house.”
    Cost for the event is $30 for the public and $20 for AAF members and students.  To register, visit http://aaf-inlandempire.com/events or call (909)921-1062.

    ######

    LaSalle Medical Associates will partner with Network Medical Management


    October 16, 2012
    We are pleased to announce that effective December 1, 2012, LaSalle Medical Associates will partner with Network Medical Management to act as our new Management Services Organization (MSO).  Our commitment to the healthcare industry will continue to include the expertise of a dedicated Utilization and Financial Management team.  Network Medical Management is a full service MSO which has been operating since 1994 with expertise in claims processing, grievance resolution, healthcare contracts, credentialing, and disease management/control, among other areas.  Network Medical Management is owned and operated by Allied Physicians of California IPA.
    LaSalle is excited to announce this new relationship.  Preparations are ongoing and the transition will be as seamless as possible.  A second letter will be forthcoming within the next two weeks with details regarding the transition from MedPOINT Management to Network Medical Management.  In the meantime, please visit our website at www.LasalleMedicalAssociates.com for future updates.  If you have any questions, don’t hesitate to contact our Director of Network Development, Victor Madero at (909) 380-8011 or our direct corporate phone number at (909) 890-0407.
    I would be remiss if I did not take a moment to thank our current MSO MedPOINT Management for its dedicated work on capacity-building of LaSalle’s network, and steadfast commitment to LaSalle’s mission of providing high quality medical care to the whole family with courtesy and respect.  During the past 1 ½ years MedPOINT was able to quickly accommodate and support LaSalle’s existing network of providers and take the lead in a strategic expansion to achieve wider penetration into areas known to be historically underserved communities.  For this we are deeply thankful.
    Sincerely,

    Albert H. Arteaga, M.D.
    President and Chief Executive Officer
    LaSalle Medical Associates

    Dameron Wows County Mental Health Summit in Palm Desert

    Carl Dameron, creative director of Dameron Communications; Wendy Gladney, author, entrepreneur and motivational speaker; and John A. “Jack” Calhoun, senior consultant for the U.S. Department of Justice and the National League of Cities. All spoke at the Riverside County Department of Mental Health PEI Summit in Palm Desert.

    (Palm Desert, CA)  Dancing and sliding across the floor, clicking through YouTube Videos and PowerPoint bullet points, voice in hushed tones, then booming “victorious””!  Carl Dameron creative director of Dameron Communications recently delivered a rousing presentation on effective communication at the Riverside County Department of Public Health’s Prevention and Early Intervention Summit.
    “Presentations are often less that exciting, so I push the envelope with my multi-media presentation to keep the audience involved and engaged,” said Dameron.  “I tell the audience that developing an effective message includes:  Make me care; Make me remember and Make me act.   That means I have to do the same in my presentation.”
    Dameron’s presentation is memorable. He spent most of the hour-and-a-half performance in the audience asking participants questions and floating from table to table.  He surprised participants with impromptu questions and rap videos.
    Dameron is the founder and creative director of Dameron Communications, a full-service advertising and public relations agency serving California since 1989.  He has won media coverage and placed product selling ads with the most prestigious and popular media channels, locally, regionally, nationally and internationally.
    “Carl is high energy person, who definitely knows what he talking about, that is why we selected him for the personation,” said Diane Brown, Social Service Planner/Training & Fidelity Liaison, Mental Health Services Act – Prevention & Early Intervention, Riverside County Department of Mental Health.
    “Are you an actor in movies, TV commercials or something?” asked one member of the audience after his presentation.  “I laughed and said no, I just love what I do,” said Dameron.

    Dameron show's the video "The Message" by Grandmaster Flash and the Furious Five to warm up the crowd

    Dameron has acting experience preforming in plays starting in the third grade.  He also took acting classes in high school and college but he admits he’s no Denzel Washington.
    “I wish I was that good, but I’m not.  I’m at the point where I’m not afraid to perform in front of an audience,” said Dameron.
    His presentation was for those delivering Prevention & Early Intervention services for Riverside County Department of Mental Health.
    The county web site says: an objective of Prevention & Early Intervention is to increase capacity for mental health prevention and early intervention programs. These programs are to be provided in places where mental health services are not traditionally given, such as schools, community centers, faith-based organizations, etc.
    The intent of PEI programs is to engage individuals before the development of serious mental illness or serious emotional disturbance or to alleviate the need for additional or extended mental health treatment.
    Dameron’s suggestions for successful advertising include:

    • Use a graphic artist to design brochures, flyers, ads and billboards.  “Your secretary is not a graphic artist.  Ad designers must understand color theory, typography and the best way to design advertising for effective communication.”
    • In the Inland Empire billboards and radio are king.  Use your budget to buy and use these media.
    • Don’t buy promo items if your annual ad budget is less than one million dollars.  Buy billboards, radio, TV, print or web ads.  Too many promo items end up in the closet and not used.  People often buy the wrong promo item and then not enough.  One good billboard in mall or flight of radio commercial will reach more people and deliver more results that your promo items.

    For public relations Dameron suggests:

    • Contract with a PR professional to write your press releases.  Unless your Ph.D., Masters or Bachelors’ degree is in communications, marketing or journalism you are probably not the best person to write your press releases. The media want and need the message delivered in a specific style.  If you don’t understand that style, it’s difficult to earn media coverage.
    • Use a photo with every story and give the media more than one photo choice.
    • Post all of your news releases to your website where they can be easily found.

    Dameron’s PowerPoint presentation can be found on line at the Dameron Communications website: http://www.dameroncommunications.com
    Creating campaigns that work is harder than it looks, and Dameron makes it look easy.   He has launched companies creating millions in profits, increased profits with existing firms and used crisis communications skills to save companies from failure.
    He is creative and tenacious. He pays attention to research, gets on the ground and communicates with customers and front line staff to find customer “hot buttons”. The creative team digests all of this information and together they create a solid thread weaved into a tapestry of effective messaging creating multi-media campaigns that work.
    Dameron effectively implements current technology and finds ways to effectively adopt new technology into campaigns.  He leads a team of creative professionals that create big ideas, engineer’s words and images that capture the audiences’ attention and motivates them to act.
    For more information on Dameron Communications call Carl Dameron at (909) 888-0017.
    About Dameron Communications
    Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. It is an award-winning agency that creates integrated advertising and public relations solutions to increase clients’ sales and profits, inform the public or gain acceptance of potentially controversial issues.
    Dameron Communications creates advertising for television, radio, newspaper, magazine, and billboards, web sites, mobile web applications, email and more. Public relations services include press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.
    Dameron has earned media coverage for clients from: ABC, CBS, NBC, CNBC, CBS MarketWatch; Fox News, CNN, Nightly Business Report; The Wall Street Journal, New York Times, Los Angeles Times, The Washington Post, Dow Jones News Wire, Bloomberg, Reuters, Associated Press, The Press Enterprise, The Sun, The Daily Bulletin, The Daily News, The Daily Press and many more media outlets.

    ###

    Dameron’s presentation can be found on line at the following locations:
    The commercials can be seen at the Dameron Communications YouTube channel at:
    http://www.youtube.com/playlist?list=PLJR8_C-7ySC2b_fEFfarl2Cbk_LGYUYa8&feature=plcp
    The pre-presentation music is on youtube at:
    http://www.youtube.com/playlist?list=PLJR8_C-7ySC3RwoYiY7zyJJAdPyn_5rRj
    Download a copy of presentation  at:
    Samples of Dameron Communications TV Commercials:
    http://www.youtube.com/playlist?list=PL2337823B70921E70
    Samples of Dameron Communications Radio Commercials:
    http://soundcloud.com/you/tracks

    Samples of Dameron Communications Work Samples:
    http://www.dameroncommunications.com/our-work/
    Dameron Communications News site:
    http://www.dameroncommunications.com/blog/
    Of course the Dameron Communications website is:
    http://www.dameroncommunications.com

    The Salvation Army family shelter needs personal items to help its residents.

    Volunteers help sort and package Basic hygiene supplies, socks and other items are appreciated as donations to the San Bernardino Corps of the Salvation Army, which gives them to guests of its Hospitality House. Many of these guests lack the resources to provide for their own most basic needs.

    (SAN BERNARDINO, Calif.) The Salvation Army San Bernardino Corps’ Hospitality House emergency family shelter has an ongoing need for personal items to help its residents.
    “Our Hospitality House residents are facing especially hard times, so we give them not just shelter and food, but also other necessities that most people take for granted,” said Corps Officer Nancy Ball. “Since the residents have an ongoing need for these items, it is a great help to us when we receive them as donations instead of having to purchase them.”
    The needed personal items are:

    • Diapers (all sizes)
    • Baby wipes
    • Feminine hygiene products
    • Combs and brushes
    • Toothpaste
    • Toothbrushes
    • Dental floss
    • Body/hand soap
    • Hand lotion
    • Deodorant (men’s and women’s)
    • Shampoo
    • Razors
    • Blankets
    • Towels
    • Wash cloths
    • Socks (men’s women’s and children’s)

    To make a donation, call the San Bernardino Corps Headquarters at (909) 888-1336 or drop off the donations at the Headquarters building, 746 W. Fifth Street, San Bernardino.
    About the Salvation Army San Bernardino Corps
    The Salvation Army may be able to provide emergency services including food; lodging for homeless or displaced families; clothing and furniture; assistance with rent or mortgage and transportation when funds are available. The Salvation Army Team Radio Network assists rescue workers and evacuees in such disasters as fires.
    The Salvation Army is an evangelical part of the Universal Christian Church, and also offers evangelical programs for boys, girls and adults. One of the largest charitable and international service organizations in the world, The Salvation Army has been in existence since 1865 and in San Bernardino since 1887, supporting those in need without discrimination. Donations may always be made online at www.salvationarmyusa.org or by calling 1-(800)-SAL-ARMY.

    -end-

    Do You Have Plans For Thanksgiving?


    Do you have plans for thanksgiving?
    The Salvation Army needs your help with donations and volunteers for their annual thanksgiving dinners. Each year the Salvation Army’s of the Inland Empire plans to deliver thanksgiving dinners with all the trimmings for hundreds of needy families.

    The Salvation Army needs your generous donations of food, money and time to make our plans a reality and help those in need.

    The Salvation Army San Bernardino Corps will serve a traditional Thanksgiving dinner on Thanksgiving Day, Nov. 22, and needs people to donate food and time. As these youth have discovered, it is a great opportunity for a family or an organization to work together for the good of their community. Photo by Ricardo Tombac.

    Please plan to help families in need. Please call to make your donation at 1-800-7-2-5 27 – 69. That’s 1-800-7-2-5 -27 -69.  Or click below to donate to the Salvation Army today.
    https://donate.salvationarmyusa.org/sslpage.aspx?pid=206

    LaSalle Supports Breast Cancer Awareness Month


    (San Bernardino, CA) Breast cancer screenings go a long way toward prevention. That’s why during the month of October – Breast Cancer Awareness Month – LaSalle Medical Associates and Eric Lefkofsky will offer free mammograms at two of its locations in San Bernardino County.
    The free screenings will take place Oct. 12 and 26 at LaSalle Medical Associates’ Mt. Vernon clinic in San Bernardino, 565 N. Mt. Vernon Ave., and Oct. 11 in Hesperia, 16455 Main St.
    Interested individuals are urged to call ahead for an appointment but walk-ins are welcome.
    “A mammography can save lives if it catches breast cancer early enough which is a reason we promote screenings to our patients daily and not just the month of October,’’ says Barbara Graber, manager of compliance and special projects at LaSalle.
    “We have a mobile mammography unit out to both of our family practice sites on a monthly basis to be sure that we are screening as many women as we can. We take advantage of every opportunity to educate patients on the importance of regular, preventative screenings,’’ said Graber.
    In addition to free breast cancer screenings, LaSalle Medical Associates’ practices throughout the month of October and the Inland Empire is offering free educational materials on breast cancer to women, and men, throughout the Inland Empire. Opportunities for free and or reduced-cost mammograms are available through LaSalle, Graber says.
    “As often as possible we try to use the members’ insurance and, if uninsured, we try to find a program that they may qualify for such as the Cancer Detection Program or the Family PACT program, both of which cover mammograms. The Cancer Detection Program also covers any interventions needed if the screening comes back with a positive result,’’ Graber says. “If they do not qualify for any programs, there is a reduced cash rate that is charged but for the most part we work with our patients to ensure they get the screening.”
    A mammography is a screening tool that uses X-rays to create an image of the breast. These images, called mammograms, are used to find early signs of breast cancer such as a dense mass or clusters of calcium. A mammogram is considered the best screening tool for breast cancer today. It is capable of identifying cancers in their early stages, when they are too small to be felt, and most responsive to treatment.
    According to the Centers for Disease Control and Prevention, or CDC, breast cancer is the second most common cancer among women in the United States. It is also one of the leading causes of cancer deaths among women of all races.
    And, although breast cancer is rare in men, it does happen. According to the CDC, in 2012 an estimated 2,190 new cases of breast cancer will occur among men.
    “Mammograms take just a few minutes, they are safe, and they are reliable,’’ says Dr. Albert Arteaga, founder and president of LaSalle Medical Associates. “We believe all women, especially in the Inland Empire, should have access to low-cost mammograms and our staff is working hard to insure those women who need them, get them. The more women we see the greater the chance we have of saving lives.”
    For more information about the free mammograms, call (909) 884-9091for LaSalle’s Mt. Vernon clinic or (760) 947-2161 for its Hesperia office.
    About LaSalle Medical Associates, Inc.
    LaSalle Medical Associates, Inc., is an Independent Practice Association (IPA) of independently contracted doctors, hospitals and clinics, delivering high quality patient care to more than 190,000 patient visits in Stanislaus, Fresno, Kings, Tulare, San Joaquin, Los Angeles, Madera, Riverside, San Bernardino and Counties.
    LaSalle Medical Associates is one of the largest independent minority owned healthcare companies in California.

    -end-

    LaSalle Medical Associates, Allied Physicians of California and Network Medical Management Join Forces to Serve California’s Underserved Patients

    Dr. Albert Arteaga, president of LaSalle Medical Associates, Inc., and Dr. Thomas S. Lam, Chief Operating Officer of Network Medical Management, Inc. (NMM) and Chairman of Allied Physicians of California, IPA, announced the partnership of the healthcare networks to better serve the needs of California’s underserved patients.While many doctors in California are reducing the number of Medi-Cal and Medicare patients they treat, the new partnership plans to increase the number of low-income patients they care for.Front Row Left to Right: Jay Chen, Candidate for Congress; Kenneth Sim, MD, CFO of APC; Albert Arteaga, MD, President of LaSalle; Judy Chu, Congresswoman; Thomas Lam, MD, MPH, Chairman of APC Board; Mike Eng, Assemblyman; Paul Liu, MD, APC Board Member.Back Row Left to Right: Ed Chau, Candidate for Assemblyman; Wing Chan, MD, APC Board Member; Lorraine Estradas, RN, MPH, NMM Board Member, CEO of Arroyo Vista Family Health Centers; Su-Kin Lee, MD, APC Board Member; Li Yu, President of Preferred Bank; Albert Young, MD, MPH, CMO of APC.

    (San Bernardino, Calif.)  Three of California’s largest minority owned healthcare providers recently announced a new partnership that better prepares them to serve California’s five million uninsured expected to join the healthcare system in 2014 when the full Patient Protection and Affordable Care Act (ObamaCare) takes effect.
    In a press conference on Wednesday, October 3rd, Dr. Albert Arteaga, president of LaSalle Medical Associates, Inc., and Dr. Thomas S. Lam, Chief Operating Officer of Network Medical Management, Inc. (NMM) and Chairman of Allied Physicians of California, IPA, announced the partnership of the healthcare networks to better serve the needs of California’s underserved patients.
    While many doctors in California are reducing the number of Medi-Cal and Medicare patients they treat, the new partnership plans to increase the number of low-income patients they care for.
    “We are furthering our commitment to provide for the healthcare needs of the underserved through Medi-Cal, Medicare and private insurances in California,” said Dr. Arteaga.
    “There is a Hispanic saying that I will try to translate for you,” said Dr. Arteaga.  “When two mighty rivers come together, they make a sea.  We like to think that this is what we are doing, making a sea.  By working together we dramatically increase our ability and opportunity to serve our patients and the healthcare professionals that serve them.”
    LaSalle, Allied and NMM have very similar missions and their own long history of providing excellent patient care, and medical management for underserved populations.  They have diverse provider networks, diverse staff compositions and diverse patient populations.
    One striking similarity is their commitments to the communities they serve.  LaSalle’s founder Dr. Albert Arteaga is California’s first-ever U.S. Centers for Disease Control and Prevention (CDC) Childhood Immunization Champion, one of only 39 across the country receiving the prestigious honor.  The majority of LaSalle’s patients are Hispanic.
    Dr. Thomas S. Lam started Allied Physicians of California’s Senior Wellness Center located in Alhambra delivering free educational workshops and free clinics.  The majority of Allied’s patients are Asian.
    “Together we serve both of the fastest growing populations in California with similar needs and many similar barriers to overcome.  We plan to marry our passion for excellent patient care with NMM’s outstanding medical billing and claims service,” said Dr. Arteaga.
    LaSalle Medical Associates started their health care practice in 1984; by 1992 they grew to four clinics.  LaSalle started its IPA in 1992 in response to requests for managed care created by government and insurances companies.  The providers prefer to negotiate health care services and compensation with groups of physicians rather than individual doctors.
    LaSalle Medical Associates accepted the challenge and has grown to a network of independently contracted doctors, hospitals and clinics, delivering high quality patient care to more than 193,000 lives in San Bernardino, Riverside, Los Angeles, Stanislaus, Fresno, Kings, Tulare, San Joaquin and Madera counties.  LaSalle’s slogan is “We Care”.
    Allied Physicians of California provides affordable and quality Health Care to its culturally diverse neighborhood communities, improves the standard of medical practices through education and quality improvement process, and reinvests retained resources back to local charities as well as community medical infrastructure improvements. Allied’s slogan is “We Understand & We Care”.
    Network Medical Management began with Allied Physicians IPA founded in 1992, by a group of physicians, in response to the growing health demands of the community.  Soon after, other IPAs approached the group seeking the company’s management expertise and adopting its solid managed care foundation.
    Network Medical Management (NMM) is a Management Services Organization (MSO) comprised of healthcare professionals and financial experts, whose industry expertise enables clients to attain their financial goals and achieve organizational success.
    NMM provides comprehensive administrative support to Independent Physicians Associations (IPAs) and medical groups, pursuing both quality patient-care and profitability.  NMM has grown to serve 90,000 lives in the San Gabriel Valley, Los Angeles and Orange counties.
    For more information about LaSalle call (909) 890-0407.
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    About LaSalle Medical Associates, Inc.
    LaSalle Medical Associates, Inc., is an Independent Practice Association (IPA) of independently contracted doctors, hospitals and clinics, delivering high quality patient care to more than 190,000 patient visits in Riverside, San Bernardino, Los Angeles, Stanislaus, Fresno, Kings, Tulare, San Joaquin and Madera counties.
    LaSalle Medical Associates is one of the largest independent minority owned healthcare companies in California.
    About Network Medical Management (NMM)
    Network Medical Management (NMM) is a Management Services Organization (MSO) comprised of healthcare professionals and financial experts, whose industry expertise enables clients to attain their financial goals and achieve organizational success.
    NMM provides comprehensive administrative support to Independent Physicians Associations (IPAs) and medical groups, pursuing both quality patient-care and profitability.
    As the health care industry continues to evolve, NMM remains at the forefront, anticipating changes and their impacts to the customers. NMM believes in a solid infrastructure and technology, which ensure the delivery of an integrated health care system with the highest efficiency and accuracy.
    About Allied Physicians of California IPA – “We Understand & We Care”
    In 1992, a group of dedicated physicians founded Allied Physicians of California IPA (APC) to deliver quality and patient-centered healthcare to the growing demand in Southern California.  APC is contracted with most major health plans and has a complete network of healthcare providers and hospitals to deliver the most optimal patient care.  Over the years, APC has earned recognition within the healthcare industry as a responsible and proactive managed care facilitator, which harmonized with our motto “We Understand and We Care”.

    Allied Physicians has:

    • One of the largest networks of doctors and medical professionals in San Gabriel Valley.
    • Multilingual customer service representatives.
    • Quick and efficient process to answer referrals and billing inquiries.
    • Health education and community events.
    • Additional benefits for members.

    At Allied Physicians IPA, our excellent team of service-oriented staff and our comprehensive network of primary care physicians, specialists, hospitals, and ancillary partners coordinate an effective health care delivery system to the community.