“We are thrilled to welcome Giacomo to the team,” said Carl M. Dameron, president of Dameron Communications. His impressive portfolio and wealth of experience elevate our video production capabilities for the youth market and allow us to deliver even higher-quality content to our clients.”
San Bernardino, CA—Dameron Communication is pleased to announce the addition of Giacomo Thillet to its Video production team. Thillet has over 15 years of experience in video production, including directing, editing, producing, and videography.
“As a person born and raised in the Inland Empire, I am grateful for the opportunity to join Dameron Communications and contribute to the community with the skills I have gained there,” said Giacomo Thillet.
Thillet’s extensive background includes directing narrative and documentary films, editing videos for various platforms, producing streaming series for educational institutions, live streaming, and camera operation on short and feature films. His diverse experience makes him a valuable asset to Dameron Communications.
“We are thrilled to welcome Giacomo to the team,” said Carl M. Dameron, president of Dameron Communications. His impressive portfolio and wealth of experience elevate our video production capabilities for the youth market and allow us to deliver even higher-quality content to our clients.”
Video Editor for the Educational Theatre Foundation’s Theatre Alive! Gala honoring Tony Award-winning director Kenny Leon. The event featured presenters such as Tina Fey, John Stamos, and Samuel L. Jackson.
Producer/Video Editor for Broadway On Demand, where he remotely produced and edited a fitness series, TED Talks, and a Master Class series.
Director of “Berdoo,” a documentary feature film chronicling the San Bernardino City Unified School District’s efforts to address challenges such as absenteeism, student mental health, and the impact of COVID-19. More information about the film can be found at berdoofilm.com.
Editor for The Crazy Gorilla, Inc., serving as the lead editor for the “Mamah” YouTube channel, which boasts over 288,000 subscribers and over 50 million collective views.
Thillet’s expertise and passion for visual storytelling will be instrumental in Dameron Communication’s continued success.
Dameron Communications is a diverse team of communications professionals founded in 1988. The agency offers a wide range of public relations, advertising, research, media buying, community relations, and government relations services. Dameron Communications has a proven track record of success, and its work has won many awards and client accolades.
About Dameron Communications
What sets Dameron Communications apart? We’re not just another agency. We’re a team that seamlessly blends unparalleled relationships with time-tested expertise. We understand that true communication goes beyond surface-level messaging. That’s why we build genuine connections within your community and with key stakeholders. This, combined with our proven advertising and PR methods, ensures that your message resonates and drives tangible results. Experience the power of authentic connection and strategic communication with Dameron Communications.
Dameron Communications, recognized as the Best Public Relations & Communications Business of 2024 in the United States, has been selected as a winner in the prestigious USA 100 – 2025 Awards
San Bernardino, CA – Dameron Communications, recognized as the Best Public Relations & Communications Business of 2024 in the United States, has been selected as a winner in the prestigious USA 100 – 2025 Awards. This accolade celebrates the company’s excellence, innovation, and significant impact within the public relations and communications industry.
The USA 100 – 2025 Awards, presented by Global Publishing Media Group (GPMG), a globally recognized publishing house based in Birmingham, UK, honors leading firms and professionals across various industries worldwide. The rigorous selection process includes market research, independent analysis, and expert evaluations, ensuring that only the most deserving organizations are recognized.
Dameron Communications was evaluated and selected based on several key criteria, including the following:
Innovation and Creativity: Demonstrating unique and groundbreaking approaches within the field.
Leadership and Strategy: Exhibiting strong leadership and a clear strategic vision.
Market Impact: Contributing significantly to industry growth, customer satisfaction, and advancement.
Industry Excellence: Setting benchmarks for others to follow.
“We are incredibly honored to receive this prestigious award,” said Founder and President Carl M. Dameron at Dameron Communications. “This recognition is a testament to our team’s hard work, dedication, and expertise. We are committed to providing our clients with innovative and effective communication strategies that deliver exceptional results. This award further motivates us to continue pushing boundaries and setting new standards of excellence in the PR and communications industry.”
GPMG’s awards program spans 163 countries and is renowned for its thorough and impartial judging process. A panel of experts carefully reviews all nominations, ensuring that only those who exemplify excellence are selected as winners.
Dameron Communications is a diverse team of communications professionals founded in 1988. The agency offers a wide range of public relations, advertising, research, media buying, community relations, and government relations services. Dameron Communications has a proven track record of success, and its work has won many client accolades.
About Dameron Communications
Dameron Communications is a full-service communications agency that combines unsurpassed relationships with proven advertising and public relations methods. The agency’s experienced professionals are dedicated to delivering winning and measurable results for its clients.
About Global Publishing Media Group:
Global Publishing Media Group (GPMG) is a globally recognized publishing house based in Birmingham, UK. Committed to celebrating excellence across various industries worldwide, GPMG’s prestigious award programs honor leading firms and professionals for their outstanding achievements, setting benchmarks for industry leadership and innovation. Covering 163 countries, GPMG employs a rigorous selection process to ensure that only the most deserving winners are recognized. For more information on their award programs, please get in touch.
This is a list of Community Organizations that may be able to help you. Please get in touch with them directly if you have questions. If you wish to be added to this list, send your Company name, Email contact name and phone number, and website address to Info@SBCEEG.org or go to the Business Entry Page and submit your organization’s information.
“Joining Dameron Communications allows me to merge my expertise with my commitment to uplifting our community,” said Vickie Davis.
San Bernardino, CA—Dameron Communications announced the addition of Vickie Davis, L.M.F.T., M.A., M.A.C., to its team as a Social Media Expert.
“Joining Dameron Communications allows me to merge my expertise with my commitment to uplifting our community. Being part of a team that values community engagement and strategic advocacy is a privilege. I am grateful for this incredible opportunity to amplify meaningful causes and create lasting impact.”
Davis brings a wealth of experience in community engagement and social impact to her new role. As a licensed Marriage & Family Therapist, she has dedicated her career to uplifting historically disadvantaged communities through mental health advocacy, youth empowerment, and community-based initiatives.
Davis also serves as a Clinical Supervisor at Victor Community Support Services, where she oversees fiscal contracts, leads the Student Assistance Program, and implements mental health outreach in local communities and schools.
Beyond her clinical work, Davis is a passionate community organizer. She co-founded “Black on the Block,” now known as Rialto City Jam, and initiated the Juneteenth Jam in Rialto—both events celebrate heritage and support small businesses. She also spearheads an annual I.E. Tour of Toys, delivering joy to underserved families across the Inland Empire.
“Davis’s expertise in community engagement, combined with her deep understanding of social issues, will be invaluable to Dameron Communications as the agency continues to expand its social media offerings and help clients connect with their target audiences in meaningful ways,” said Carl M. Dameron, president of Dameron Communications.
Dameron Communications is a diverse team of communications professionals founded in 1988. The agency offers a wide range of public relations, advertising, media research, community relations, and government relations services. Dameron Communications has a proven track record of success, and its work has won numerous awards and client accolades.
Dameron Communications is a full-service communications agency that combines unsurpassed relationships with proven advertising and public relations methods. The agency’s experienced professionals are dedicated to delivering winning and measurable results for its clients.
‘Keep Carl Alive.’ These three words guided IEHP member Carl Dameron through a journey of resilience—overcoming diabetes, leukemia, lymphoma, and the heartbreaking murder of his son.
With the care of his doctors, the support of IEHP, LaSalle Medical Associates, Loma Linda University Medical Center, and his own determination to be there for his daughters, Carl persevered in fulfilling a cherished dream: walking his youngest down the aisle. In November 2023, that dream came true.
As we approach the new year, Carl’s story is a powerful reminder to prioritize our health, cherish the moments that matter, and be there for the ones we love. “IEHP is committed to providing compassionate care that makes a difference—because when you feel cared for, it’s the greatest gift of all,” said Michelle Rai, IEHP ‘s Chief Communications & Marketing Officer.
Watch the full video on YouTube: https://bit.ly/3P6Vwqh
We morn the passing of District Director Colonel David E. Raley, USAF, retired
SAN BERNARDINO, CALIF. — The San Bernardino Valley Water Conservation Board has announced the passing of District Director Colonel David E. Raley, USAF, retired. Raley started serving the District in December 2009 and was also active as a representative of the California Special Districts Association Fiscal and Audit Committees.
“He was my go-to guy for finance and budget. I could be assured that he had eagle eyes on the numbers. He saw things in a visionary way because he was such an independent thinker,” says Melody McDonald, District Board President. “My fellow directors and I will miss him greatly.”
Raley volunteered with the Redlands Police Department and also served actively with the Democratic Luncheon Club of San Bernardino. Club President Timothy Prince, Esq., says, “Dave was a valued and vital contributor to our Club, a close friend, and he will be greatly missed.”
In memory of David E. Raley and his wife, Diane, their children have established an endowed scholarship at Crafton Hills College in Yucaipa, California. Director Raley served as a Director of the Crafton Hills College Foundation Board for 29 years, and his wife was an alumna of Crafton Hills College. All donations will contribute to the endowment, which will provide an annual student scholarship.
A memorial service for Director Raley will be held at Emerson Bartlett funeral home (703 Brookside Ave in Redlands) on June 29 at 10:30 AM, with a potluck afterwards.
About the Democratic Luncheon Club of San Bernardino
Founded in 1993, the Democratic Luncheon Club of San Bernardino (DLCSB) is the Inland Empire’s largest and most active Democratic club. The club holds meetings most Fridays at San Bernardino area eateries and the public is invited to attend. Each meeting provides attendees with a speaker who offers interesting news and updates on issues that affect the greater San Bernardino area.
For more information, contact Timothy Prince at tprince@tprincelaw.com or call (909) 888-1000.
The Black Rose Awards are Friday, February 23, at 5:30 p.m. Tickets are going FAST, get your tickets TODAY: https://sbbcfoundation.org/events/2024-black-rose-awards/
Picture the lively world of outdoor advertising, where the humble billboard emerges as an enormous storyteller, beckoning attention with an artistic flair. Crafting a compelling billboard design is an art that goes beyond mere aesthetics—it’s about capturing the audience’s gaze and leaving a lasting impression.
This blog post will highlight the intricacies of creating billboards that stand out and drive home your message with impact. Each element, from color choices to typography, is pivotal in outdoor advertising success.
Let’s explore some design tips and tricks that can transform a billboard from a mere signboard into an attention-grabbing masterpiece.
Captivating Colors: The Palette of Persuasion
Color is the silent communicator that speaks volumes before the audience even reads a single word. When it comes to billboard design, the choice of colors can make or break the visual impact.
Aim for bold, vibrant hues that catch the eye and resonate with your brand identity. Consider the psychology behind colors—red for urgency, blue for trust, and yellow for optimism.
Striking a balance is key; too many colors can overwhelm, while too few may fail to grab any attention. Remember: the objective is to create a visual symphony that harmonizes with your message and stands out against the billboard’s physical environment.
Vibrant colors get noticed!
Color balance creates liking.
Typography Triumphs: Crafting Words for Impact
In the realm of billboard design, the art of typography is akin to choreographing a dance of words. Choose fonts that are readable from a distance and align with your brand’s personality.
Use large, bold typefaces that can be easily seen from afar, ensuring that your message doesn’t get lost in the visual noise of the surroundings. Limit your message to seven words, no more. No long words. One or two syllables each.
Proper kerning (spacing between letters) and word spacing mean that your message is instantly understood at a glance. And a glance is all you get at 70 miles per hour or more!
Use big, bold, easy-to-read type.
No more than seven words, each one only one or two syllables.
Use letter spacing (kerning) and word spacing for instant understanding.
Imagery: Pictures and Words Must Work Together
Words are powerful, and the right visuals add more power. Clarity is key!
Compelling images with interesting make your billboard work.
Consider the rule of thirds, ensuring a composition that naturally guides the viewer’s eye. Plan your billboard spacing using a three-by-three grid, giving you nine equal boxes with four points of intersection. Those four intersections are where the viewer’s eyes naturally go. The focal point of any imagery should fall on an intersection for instant recognition.
If your billboard features people, their expressions should align with your message—whether it’s joy, determination, or curiosity. Remember, the objective is to showcase your product or service and evoke emotions that resonate with your target audience.
If it makes sense for what you are promoting, use images of children or animals. People can’t resist looking at them.
Compelling images create instant interest.
The rule of thirds creates instant understanding.
The magic formula is “PICTURES AND WORDS THAT WORK TOGETHER.”
Less is More: Simplicity Sells
In the whirlwind of urban life, attention spans are fleeting. Embrace the mantra of “less is more” in your billboard design.
A cluttered layout can overwhelm the viewer and dilute your message. Strip away unnecessary details and focus on the core message you want to convey.
A concise and memorable headline stays with the viewer many miles later. Long headlines are easily forgotten. White (or blank) space is your ally—allow it to breathe life into your design, providing visual relief that lets the viewer’s attention go right to your message.
Embrace the “less is more” mantra for a billboard with impact.
A clutter-free layout enhances readability and ensures swift message absorption.
White space serves as visual relief, guiding the viewer’s attention to essential elements.
Location Matters: Aligning Design with Environment
One often overlooked aspect of billboard design is the context of its surroundings. The location plays a crucial role in determining the success of your outdoor advertising endeavor.
Tailor your design to harmonize with the environment, whether it’s a bustling city center or a serene countryside. Consider the viewing distance—downtown billboards have to really stand out to be noticed at all, while a billboard on a country road has little competition for being noticed.
Be sure you know the area’s demographics—who will be looking? Color choices and imagery, the words that you use should ensure your billboard resonates with the local audience. By aligning your design with the location, you integrate your message with its surroundings and your viewers.
The design should align with the location for successful billboard integration.
Tailor design elements based on the viewing distance and demographics of the area.
Harmonizing with the environment enhances the overall impact of outdoor advertising.
Dynamic Lighting: Illuminating the Night Sky
The impact of your billboard doesn’t go down with the setting sun. Embrace dynamic lighting to ensure your message shines through even during the nighttime.
Strategically placed LED lights or creative backlighting make your billboard visible in the dark and add a touch of drama to the overall design. Experiment with color-changing lights to create attention-grabbing effects or use sequential lighting to guide the viewer’s gaze through different elements of your billboard.
Consider using animated digital billboards if they are available. They cost more but they can be well worth the investment.
A well-lit billboard stands out against the nocturnal backdrop, providing an additional layer of visibility that extends the reach and effectiveness of your outdoor advertising campaign.
Dynamic lighting enhances the visibility and impact of your billboard in the dark hours.
Strategically placed LED lights or backlighting add a touch of drama to the overall design.
Experiment with color-changing lights or sequential lighting to create attention-grabbing effects and extend how many hours your message gets seen.
Conclusion
In the realm of outdoor advertising, where seconds count and impressions are instant, mastering the art of billboard design is a gateway to capturing attention and leaving an indelible mark on the audience.
From the vibrant palette of captivating colors to the choreography of typography, each element contributes to the success of a billboard. The rule of thirds in imagery, the simplicity of a clutter-free layout, and the integration of interactive elements showcase the versatility and innovation possible in this visual landscape.
By adapting designs to the environment and embracing dynamic lighting, a billboard transforms into a dynamic, ever-evolving canvas that engages and resonates.
Dameron Communications excels in delivering exceptional advertising services in California that go beyond the ordinary. With a creative edge, strategic thinking, and a commitment to client success, we craft compelling campaigns that captivate audiences and drive impactful results. Trust us to elevate your brand presence and make a lasting impression on your audience.
Watch the full video on YouTube: https://bit.ly/3P6Vwqh
