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Winning Customers In A Recovering Economy
“How to develop an advertising and public relations program to effectively reach your target market, create a positive image of a business in the community to entice the market to buy more of your products, goods and/or services,” says Carl Dameron
“The problem is many companies have been so lean for so long they are waiting to increase their ad budget. They are still in survival mode and afraid to advertise. Waiting could very well be the wrong thing to do now,” said Dameron.
A new free brochure from Dameron Communications, Effective Advertising & Public Relations, outlines a step-by-step program to effectively reach a company’s target market, create a positive image of the business and entice their target market to use their products and services.
According to Dameron the solution to increasing business in a changing economy is to change your advertising strategy. “The recession is ending and pent up demand is driving increased traffic and sales at many businesses. Buyers are redefining their purchases based on what they need, not just want.
Dameron offers more solutions to energize or create and implement an effective advertising and public relations strategy.
The program consists of four major components: research, ad development, media planning and placement and finally ad monitoring for effectiveness. While a successful campaign fulfills all four components, a combination of effective planning and consistency is also required to be effective.
Additionally, Dameron’s guide gives information on developing effective public relations, government relations and community relations strategies.
Dameron goes one step further. “If your business needs help sorting out your media options or creating a new message, we will provide you a free one-hour consultation on your advertising, public relations, crisis communications, government relations and/or community relations issues.”
For a free copy of Effective Advertising & Public Relations go on line to DameronCommunications.com. For a free one-hour consultation call us at (949) 721-1537.
The Dameron Communications Difference
Dameron Communications’ inspired Advertising; public relations, community relations and government relations work has been winning awards and client accolades for more than 20 years. Uniquely, we blend unsurpassed relationships with proven advertising and public relations methods to deliver winning and measurable results.
We serve clients who make the world a better place – small business or large, government or non-profit, product, service or cause primarily in California’s Orange, Riverside and San Bernardino Counties.
For more information or a free one-hour consultation call us in Newport Beach at (949) 721-1537, in at Riverside (951) 684-1078 or in San Bernardino at (909) 888-0017.
<a href=”http://www.thumbtack.com/ca/san-bernardino/social-media-marketing/full-service-advertising-public-relations”>Advertising</a>
Click here to download the PDF: DC-701 Effective advertising-legal 51211
Merry Christmas from Dameron Communications
Michael Downer Joins Dameron Communications
Dameron Communication's Michael Downer, reviewing promotional campaigns for client. Photo by Chris Sloan
“I am very excited about coming on staff full-time and working for Dameron Communications,” said Downer. “There is such a wide range of clients from practically every industry. It is fast paced, and requires you to use your skills in communicating their needs differently and uniquely for each one. It really is a fun place to work.”
Michael possesses a diverse background and experience, which garnered him two recognitions from the 2000 Communicator Awards, which honors excellence in the field of communication.
Prior to Dameron Communications, Michael was the managing editor for the Inland Valley News. Before that, he served as communications and special projects aid to Congresswoman Maxine Waters, manager of public relations at Charles Drew University of Medicine and Science, account manager at Lagrant Communications and manager of community relations for PacifiCare of California.
His work within the entertainment industry as a public relations consultant to both individual and corporate clients has allowed him to create entertainment-focused publicity, special event promotion and marketing campaigns as well.
Some of the entertainment clients he has worked for include: Jazz At Drew, Patrice Rushen, Lance Henrickson, Billy Zane, Michael Gross, Karyn Parsons, Richard Karn, Middleman & Associates, Angel City Records, Promotion Management Network, Sony Music, Nike, Mervyns, Nordstroms, MCA/Universal and Sears & Roebuck.
Michael graduated from San Jose State University with a Bachelor of Arts degree in Public Relations and a Minor in Marketing. He also has earned a Certification in Corporate Community Involvement from Boston College Carroll School of Management.
He currently lives in Pomona, California
About Dameron Communications, LLC
Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. It is an award-winning agency that creates integrated advertising and public relations solutions to increase clients’ sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues.
Dameron Communications creates advertising for television, radio, newspaper, magazine, and billboards, web sites, mobile web applications, email and more. Public relations services include press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.
Dameron Communications has earned media coverage for clients from: ABC, CBS, NBC, CNBC, CBS MarketWatch; Fox News, CNN, Nightly Business Report; The Wall Street Journal, New York Times, Los Angeles Times, The Washington Post, Dow Jones News Wire, Bloomberg, Reuters, Associated Press, The Press Enterprise, The Sun, The Daily Bulletin, The Daily News, The Daily Press and many more.
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Jennifer Castro – Intern to Employee
Jennifer Castro joins Dameron Communications. Photo by Chris Sloan
Upon graduating from UEI in December of 2010 with a degree in business administration, she was hired full-time as a public relations coordinator. Currently she is responsible for maintaining client and company press books, updating the Master Contacts database with more than 92,000 contacts, clerical work, Spanish translation and supporting Public Relations Executives in all functions.
Before going back to school, Jennifer was a stay-at home mom. As a mother of three, Jennifer said she wanted to show her children that it is never too late to go back to school and get your education to better yourself and improve your work environment.
“I enjoy the atmosphere here at Dameron Communications. I learn something new everyday. The office is very busy, and I like that. I look forward to coming here and doing what I can to help or clients meet their communication needs,” said Castro.
A native of San Bernardino, Castro says in her spare time she enjoys being with her children.
About Dameron Communications, LLC
Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. It is an award-winning agency that creates integrated advertising and public relations solutions to increase clients’ sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues.
Dameron Communications creates advertising for television, radio, newspaper, magazine, and billboards, web sites, mobile web applications, email and more. Public relations services include press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.
Dameron Communications has earned media coverage for clients from: ABC, CBS, NBC, CNBC, CBS MarketWatch; Fox News, CNN, Nightly Business Report; The Wall Street Journal, New York Times, Los Angeles Times, The Washington Post, Dow Jones News Wire, Bloomberg, Reuters, Associated Press, The Press Enterprise, The Sun, The Daily Bulletin, The Daily News, The Daily Press and many more.
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Westside Story Interview with Carl Dameron
Young Graphic Designer Interns At Dameron Communications
One of the projects Erica Velazquez worked on during her internship was to help design a logo for Body by Malaika. Photo by Chris Sloan
An internship is a temporary 10-week training period at a company within the student’s field of study. During this time a student is trained to be a professional, as well as taught the basics of their field. Some interns are even hired on completion of their internship.
“If we want to make sure young graphic artist professionals are properly trained, we need to help train them,” said Carl Dameron, creative director of Dameron Communications.
Prior to attending the Art Institute of California-Inland Empire, Velazquez created paintings, textiles and photography. Her work was featured in art galleries in Pomona, Upland and Riverside since the age of 20.
She studied photography at Citrus Community College in Glendora California and it was here where Velazquez began working with the basic graphic design programs such as Adobe Photoshop, InDesign and Illustrator.
In 2009 she worked for the Career Service Department at the Art Institute of California-Inland Empire were she created graphic design layouts for all the departments at the college while attending classes at the institute.
“Frank Houlihan, graphic design instructor and internship class instructor, recommended me to apply at Dameron Communications for my internship,” said Velazquez.
It was there that Velazquez learned how to better interact with business professionals.
“I have learned how to work with others in an office environment, how to market to a target audience and how to collaborate with others to create the best product for a client.”
While working side by side with Thom Salisbury, Dameron Communications’ Senior Art Director, Velazquez learned new techniques in Illustrator and even learned how to you use Quark, a graphic design program she had not used prior to her intern.
One of Velazquez’s many projects was to create an identity for personal trainer Malaika Jacocks-Dameron. This included the logo as well as determining what message the trainer wanted to send to her target audience.
“I was honored to be able to create an identity for Malaika Jacocks-Dameron’s company Body by Malaika.”
Upon completing her degree in graphic design at the Art Institute of California-Inland Empire, she wishes to continue her education and earn a degree in environmental design. Velazquez then plans to pursue a masters’ degree in fashion design with an emphasis in graphic design.
For more information go to DameronCommunications.com or call (909) 888-0017.
About Dameron Communications, LLC
Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. It is an award-winning agency that creates integrated advertising and public relations solutions to increase clients’ sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues.
Dameron Communications creates advertising for television, radio, newspaper, magazine, and billboards, web sites, mobile web applications, email and more. Public relations services include press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.
Dameron Communications has earned media coverage for clients from: ABC, CBS, NBC, CNBC, CBS MarketWatch; Fox News, CNN, Nightly Business Report; The Wall Street Journal, New York Times, Los Angeles Times, The Washington Post, Dow Jones News Wire, Bloomberg, Reuters, Associated Press, The Press Enterprise, The Sun, The Daily Bulletin, The Daily News, The Daily Press and many more.
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Cajon Grad Interns with PR Firm
One of the highlights of Jazmin Jett’s internship at Dameron Communications was meeting San Bernardino Mayor Patrick Morris. Photo by Chris Sloan
(SAN BERNARDINO, Calif.) Upon graduating from Cajon High school, Jazmin Eboni Jett started interning at Dameron Communications, a position she attained through the ASTERISK program.
The Accelerating Success Through Employment and Responsibility, Inspiration, Skills and Knowledge or ASTERISK program gives students in the San Bernardino City Unified School District an opportunity to work in a professional environment during school breaks.
Jett believes she was fortunate to be placed at a public relations firm. She is very happy to be placed in a work environment that directly relates to the field she is studying at the university.
Jett is studying communication: public relations this fall at California State University, San Bernardino and she is the first in her family to go to college.
“Interning at Dameron Communications has helped to better prepare me to start my college career,” said Jett.
While interning, she learned to be more organized and efficient, became more observant, learned how to multitask and learned how to prioritize. Jett walks away from her internship with a better understanding of working in the field of public relations, and a general feel as to how a business operates.
“I appreciate the importance that was placed into my care,” said Jett. “I felt like I was not only an intern, but a part of the staff.”
She feels that she has gained a sense of independence and realized that she is responsible for her actions. This internship was her first job experience.
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Dameron Communications Gets The Word Out
Carl Dameron tells non-profit organization publicists how Dameron Communications gets the word out. He will give a similar presentation to Realtors on Thursday, Aug. 19. (Photo by Chris Sloan)
Dameron will advise Realtors on how public relations and advertising can help businesses become more well-known and respected in the community. The presentation is open to the public.
“Carl will help Realtors (or anyone else) help their bottom line,” said Charles Radney, coordinator of the Fontana/Rialto Real Estate Round Table.
Dameron will explain there are multiple parts to public relations, including market research, media relations, government relations and community relations. In addition, he will explain the difference between the advertising and editorial functions of media, such as newspapers, radio stations and websites.
“Effective public relations and advertising begin with market research,” Dameron said. “A company must know who its customers are, where they live, their age, their sex what they like doing most, and what media they use to get their news.”
“They must also learn who their competitors are, and what fabulous product or services they can offer beyond what their competitors do,” Dameron said. “Then they can put together a plan for getting their message to the public, through advertising and all forms of public relations.”
Dameron gave a similar presentation to representatives of non-profit organizations on Friday, Aug. 13, as part of a panel discussion with local media outlets, including the Riverside Press-Enterprise, the San Bernardino Sun, and KABC-TV, Channel 7, Los Angeles.
About Dameron Communications
Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. We are an award-winning advertising and public relations agency that creates integrated communications solutions to increase sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues. We use our communications knowledge and experience to advance our clients’ objectives.
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Media: If you would like any of the photos in the slide show below please send an email to Chris@DameronCommunications.com with the photo id number and i will have it to you within 24 hours. If you require the photo sooner please call Chris Sloan at (909) 888-0017.
Intern Learns The Ins and Outs of the PR Business
Abdul Arogundade, a 2009 graduate of Cajon High School now studying journalism at California State University, Fresno, learned about the business of public relations during a summer internship with Dameron Communications. Photo by Chris Sloan
(SAN BERNARDINO, Calif.) Intern Abdul Arogundade did not know what to expect from his first time in a working environment; it was all new to him. In fact he did not know exactly what type of work he wanted to do in the communications field until he had a one-on-one meeting with Carl Dameron, the founder and creative director of Dameron Communications.
Abdul Arogundade is a San Bernardino native who graduated high school at Cajon High School Class of 2009. He is currently an undergraduate at California State University Fresno with the goal of becoming a public relations director for a sports team.
Margaret Hill, assistant superintendent of the San Bernardino County Superintendent of Schools office arranged a meeting with Dameron to advise Arogundade on his career options in communications.
At their first time meeting Carl Dameron gave Arogundade a tour of the Dameron Communication’s office. Dameron introduced Arogundade to all of the staff members and told him the history of the business.
This led to a summer internship, where Arogundade received the tools to succeed in the communications business.
“We are in the getting it done business and no job is too small or too big for anyone who wants to truly succeed,” Dameron stressed then, and on a daily basis thereafter. “Our job is to effectively increase the sales and profits of our clients by increasing the positive perceptions of their products, goods and or services through truthful, ethical and moral means.”
Arogundade took this to heart and put it to action the first day of his internship, when his first task was to stuff and mail more than 300 letters. His second task was to call community leaders inviting to a major city event.
Tasks during the internship were not limited to just stuffing envelopes and making phone calls. Arogundade worked on many projects, from organizing the offices to staffing major events that received Los Angeles and local coverage. He also coordinated meetings with government officials; and updated Dameron Communication’s databases of almost 85,000 general contacts and more than 10,000 media contacts.
Arogundade learned each task he completed was essential to the success of a PR firm and emphasizes Dameron’s saying “No job is too big or too small.”
“Abdul is a very smart young man with the drive and tenacity it takes to succeed in the tough work of communications. I am confident he will do very well in this business,” said Dameron.
Arogundade said, “I am very thankful for the opportunity to intern at Dameron Communications. I will take what I learned and the lessons that were instilled in me from interning at Dameron Communications and apply them to my pursuit of a career in public relations.”
To learn more about Dameron Communications or for an appointment please call (909) 888-0017.
About Dameron Communications
Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. We are an award-winning advertising and public relations agency that creates integrated communications solutions to increase sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues. We use our communications knowledge and experience to advance our clients’ objectives.
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