“Great food and great people are waiting for you at the American Advertising Awards meeting on Wednesday, November 20, from 5:00 PM to 8:00 PM at Taco Station, 4088 Mission Inn Avenue, Riverside, CA, said AAF-IE ADDY Chair Mark Landon.
RIVERSIDE, CALIF.— John McCarthy calls all creatives, agencies, media companies, freelancers, and students in the Inland Empire. The American Advertising Federation—Inland Empire chapter (AAF-IE) is coming together to introduce the new president and board and enlighten you on how to gain national recognition for your advertising work.
The Taco Station sponsors an AAF-IE meeting with complimentary tacos and delicious Mexican food on Wednesday, November 20, from 5:00 PM to 8:00 PM at Taco Station, 4088 Mission Inn Avenue, Riverside, CA.
“Join us and connect with advertising professionals in your area for collaboration. Together, we will share insights, learn essential advertising tips, and discover shortcuts to success. Also, find out how to participate in the American Advertising Awards, the foremost competition in the U.S. advertising industry,” said American Advertising Awards Chair Mark Landon.
Landon is active in the American Advertising Federation and was elected to local, regional, and national positions. He has also served on the national American Advertising Awards committee for 20 years. He received the AAF Silver Medal and was the first recipient of the AAF Excellence in District Leadership Award.
Meet the new board of directors and learn how to submit a winning ADDY awards submission.
“Fuel your creativity with some delicious complimentary appetizers. And don’t hesitate to ask your burning questions about the advertising industry—expert advice will be right there for you,” said Inland Empire Chapter President John McCarthy.
It’s an opportunity to meet and cavort with local advertising agencies, marketing professionals, graphic designers, web developers, filmmakers, photographers, radio stations, TV stations, cable stations, newspapers, magazines, billboard companies, freelancers, college students, and advertising departments in business and government.
AAF-IE is a group of advertising and graphic design professionals who work for national and regional companies, government organizations, and non-profit agencies. The AAF-IE brings guest speakers to lecture on advertising and design topics. It also holds the local American Advertising Awards, the industry’s largest and most representative competition in the United States. The group was founded in the late 1980s
“I was surprised by the great turnout we had last year, and I am hopeful we can repeat that this November,” said Lemann.
“The Salvation Army serves as one of the most trusted and effective service providers for the hungry, the homeless, the hopeless, the addicted, and the needy. Their doors are always open,” said Wilfrid “Bill” Lemann
REDLANDS, CALIF.— Local hero and attorney Wilfrid “Bill” Lemann, partner at Fullerton, Lemann, Schaefer & Dominick, LLP, is the Red Kettle Kickoff master of ceremonies for 2024. The annual start of the bell-ringing season for The Salvation Army is Tuesday, November 12th, at 5:30 pm, at the Bear Springs Hotel Events Center, 27923 Highland Ave., Highland, CA 92346.
“I was so happy to see the great attendance we had last year, and I am hopeful we can have even more people attend this year,” said Lemann. Tickets are available here.
“The animatronics innovator and hometown hero Garner Holt will deliver the keynote address at the kickoff event. He is an outstanding speaker and has his finger on creative innovation in Southern California,” said Lemann.
Bill Lemann has been the master of ceremonies for the Red Kettle Kickoff for most of the last 26 years.
“His humor, relationships with community leaders and elected officials, and lifelong dedication to the San Bernardino community are legendary,” said the Red Kettle Kickoff Chair Brian Cronin. “It is an honor for Bill to be our Master of Ceremonies and help The Salvation Army serve those in need.”
Photo Caption: Majors Isaias & Wife Adelma Braga, Commanders of The Salvation Army of San Bernardino County, welcome donors to last year’s Red Kettle Kickoff.
Photo Caption: Majors Isaias & Wife Adelma Braga, Commanders of The Salvation Army of San Bernardino County, welcome donors to last year’s Red Kettle Kickoff.
Are you hungry, homeless, or hopeless? Do you need help paying your monthly bills? Do you have a drug or alcohol addiction? The Salvation Army helps people in need with all these problems and more.
Different programs have different funding sources, and one of the most important funding sources is the annual Red Kettle Kickoff campaign, which happens every Christmas season.
“In front of your favorite stores, the Salvation Army bell ringers gather donations that help provide food and shelter for homeless or displaced families, daily food baskets for those in need, hot meals, clothing, and furniture, as well as assistance with rent or mortgage payments and transportation, when funds allow,” explained Lemann.
During the Christmas season, The Salvation Army distributes holiday food baskets to approximately 500 local families and offers toys to children whose parents are unable to afford them.
The Salvation Army of San Bernardino organizes a Christmas Dinner that traditionally serves a tasty meal to around 200 individuals. Contributions from those who give to the Red Kettles make this possible.
“The Salvation Army ranks among the most reliable and impactful organizations assisting the homeless, hungry, hopeless, addicted, and those in need. Their doors are always welcoming,” Lemann stated.
You can donate online at https://sanbernardino.salvationarmy.org or by calling 1-(800)-SAL-ARMY. Please specify that you would like your donation to go to the San Bernardino Corps in California.
Donors are encouraged to bring turkeys, hams, canned goods, cash, checks, or gift cards to the Salvation Army’s Corps Office located at 838 Alta Street, Redlands, CA 92373.
Since 1888, The Salvation Army has supported those in need in San Bernardino. It assists without discrimination, serving cities such as Bloomington, Colton, Grand Terrace, Highland, Loma Linda, Mentone, Redlands, Rialto, San Bernardino, and Yucaipa, along with mountain communities like Big Bear, Blue Jay, Crestline, and Lake Arrowhead.
For more information, call (909) 792-6868.
About the Salvation Army San Bernardino Corps
The Salvation Army is an evangelical branch of the Universal Christian Church that offers holistic programs for individuals without discrimination. It serves the cities of Bloomington, Colton, Grand Terrace, Highland, Loma Linda, Mentone, Redlands, Rialto, San Bernardino, and Yucaipa, as well as Big Bear, Blue Jay, Crestline, Lake Arrowhead, and other mountain communities.
The Salvation Army is one of the world’s largest charitable and service organizations. It has been serving San Bernardino since 1888, supporting those in need.
Boys and girls learned how to make their own preserves to top the scones that were served with tea. Left to right: Ariana Alvarada, Naiomy Zepeda and Emilin Zepeda. Photo by Chris Sloan
“This year’s American Girl Doll tea party delighted toddlers to grandparents,” says Cheryl Brown, San Bernardino City Library Foundation Board Member.
SAN BERNARDINO, CA. — Toddlers, teens, parents and grandparents all showed up at the Dr. Mildred Dalton Henry Elementary School, which hosted a morning-long American Girl Doll tea party sponsored by the San Bernardino City Library Foundation.
Tea party table-top crafts were a family affair. Left to right: Everhrda Gomez, Valentin Gomez and Maria Gomez. Photo by Chris Sloan
Former California Assemblymember Cheryl Brown began organizing the event on behalf of the Foundation five years ago. Cheryl, Board member Debra Fields and a team of supporters brought together families for the event. “This year’s American Girl Doll tea party delighted toddlers to grandparents,” said Ms. Brown.
American Girl dolls are teen favorites but are very expensive to buy. So, Brown brought the idea to the library foundation board that these dolls, along with the life story books that accompany them, be made available for checkout at the downtown library. The board approved her initiative and the library has a large variety of dolls that youngsters can borrow.
San Bernardino City Unified School District Superintendent Mauricio Arellano addresses the audience. Photo by Chris Sloan
San Bernardino City Unified School District Superintendent Maurice Arellano, school Principal Dr. Chris Tickell, library foundation President Mary Kay DeCrescenzo, library Executive Director Ed Erjavec, along with Denneigh Denton and Lynn Summers from the University of California Master Gardeners and Master Food Preservers, and student volunteers from Arroyo Valley High School combined forces to support the event.
Dr. Tickell has made this his signature event and wants to host it every year. This is the second year that the tea was held at the school. The school’s namesake, Dr. Henry, came and she enjoyed interacting with families, especially the youngsters who have always been dear to her heart.
American Girl dolls and books were raffled off to children who attended the tea party. Photo by Chris Sloan
This year’s event surprised her with a mural on one wall that showed her likeness saying the title of her book, Dare to Do the Impossible.
The Master Gardeners and Preservers provided educational content as the attendees learned about growing microgreens and taking home a container of seeds to grow. The Preservers handed out small cups of pureed fruit, pectin and sweetener that attendees mixed to create toppings for the scones that were served as part of the tea.
Participants included both girls and boys old and young, as this year’s event showcased new educational content that was meant for everyone, not just young ladies. Attendees learned how to spin reels of thread on a modern version of an old-time spinning wheel, learned the history of tea and were introduced to its many varieties. Children made Mother’s Day gifts for moms.
Entertainment included an engaging storyteller, Ina Buckner-Barnett, table-top craft games and a lively opening performance by the multi-instrumental musician Craig Newton, who played a variety of both string and reed instruments: guitar, ukulele, banjo, flute, trombone…a one-man band, with music from the different eras.
The high point of the day may have been the door prizes. “Many of the children went home with a gift,” said Mary Kay DeCrescenzo. “We gave away nine large dolls and six mini dolls, along with several sticker books.”
Dr. Henry expressed her thanks and her love for the youth when she addressed the crowd. She said later that this was an unbelievably fantastic day. “I was overwhelmed with excitement and joy. To be able to experience such a splendid event was a wonderful opportunity.
“The activities, the gorgeous mural, the creative, professional Black History presentations by the students and other presentations were absolutely superb!”
Special thanks also go to Board Member and School District Manager Tex Acosta, Dr. Paulette Brown Hinds, who provided transportation for Dr. Henry and the Inland Empire Caregiver Resource Center, as well as the San Bernardino Unified School District.
The mission of the San Bernardino City Library Foundation is to make sure that our public libraries continue to be places where everyone in the community can gather, learn, grow, and interact.
Since 1995, the San Bernardino City Library Foundation has provided the San Bernardino Public Library system with the financial support it needs to provide new books for patrons, offer free tutoring for all academic levels, provide patrons with access to e-books and audiobooks, and provide innovative programs like a Makerspace and the American Girl Doll program.
PHOTO CAPTION: Greg’s Caption: Student volunteers from Arroyo Valley High School handled registration for the American Girl Doll tea party.
Left to right: Boisabi Chalema (Arroyo Valley High School student volunteer), Donna Morales (Arroyo Valley High School student volunteer), Fabiola Cazares (Arroyo Valley High School student volunteer), Natalie Castaneda (Arroyo Valley High School student volunteer) and Joselyn Ramirez (Arroyo Valley High School student volunteer)
PHOTO CAPTION: San Bernardino City Unified School District Superintendent Mauricio Arellano addresses the audience.
PHOTO CAPTION: Boys and girls learned how to make their own preserves to top the scones that were served with tea. Left to right: Ariana Alvarada, Naiomy Zepeda and Emilin Zepeda
PHOTO CAPTION: Left to right: Cheryl Brown (San Bernardino City Library Foundation Board Member), Dr. Mildred Dalton Henry and Ina Buckner-Barnett (storyteller)
PHOTO CAPTION: American Girl dolls and books were raffled off to children who attended the tea party.
PHOTO CAPTION: Tea party table-top crafts were a family affair.
Left to right: Everhrda Gomez, Valentin Gomez and Maria Gomez
Brian Fraser New CFO at LaSalle Medical Associates
“LaSalle is poised to take advantage of great opportunities.” — Brian Fraser, CFO, LaSalle Medical Associates, Inc.
REDLANDS, CALIF. — Brian Fraser has joined LaSalle Medical Associates as its new Chief Financial Officer (CFO). Fraser brings more than 30 years of financial management experience, including more than 15 years as CFO of EPIC Management Services, where he worked alongside LaSalle’s current CEO, Duane Whittington.
“LaSalle has a long and rich history of serving patients in the community. I am thrilled to join LaSalle and look forward to working with Duane and Dr. Arteaga to advance the growth and diversification vision of the organization,” says Fraser.
Fraser will be a key part of the leadership team at LaSalle, working closely with Whittington and LaSalle’s founder, Dr. Albert Arteaga, on key strategic measures to expand LaSalle’s existing business and diversify into new and complementary lines of business.
Fraser brings a broad range of financial management experience to LaSalle, including public accounting, healthcare, insurance, manufacturing and cultural resource management. Fraser is a Certified Public Accountant and received a bachelor’s degree in economics from the University of Redlands.
“LaSalle is excited to add yet another seasoned professional to our executive team as we position ourselves to expand LaSalle’s footprint,” said Dr. Albert Arteaga, MD, founder of LaSalle Medical Associates. Mr. Fraser’s history and experience will further support the organization’s vision and mission to deliver patient-centered care to all.
For more information, contact the LaSalle corporate office in Redlands by calling (909) 890-0407 or visiting their website, LaSalleMedicalAssociates.com.
LaSalle Medical Associates, Inc. is one of the largest independent and Latino-owned healthcare companies in Riverside and San Bernardino Counties. The corporate office is in Redlands.
LaSalle is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals, and clinics, delivering high-quality patient care to more than 360,000 patients in Fresno, Kern, Kings, Los Angeles, Madera, Riverside, San Bernardino and Tulare counties.
Barbara Bell, Kathleen Dameron, and Maria are women who face a range of health concerns throughout their lives.
“Women can lower their risk of poor health by making healthy lifestyle choices, such as maintaining a balanced diet and regular exercise regimen.” — Albert Arteaga, M.D.
REDLANDS, CALIF. — In the past few decades, medical research primarily involved studies with male participants, as stated by the Cleveland Clinic. This Women’s History Month, it is important to focus on women’s health and take a closer look at their specific health issues.
Women are at a higher risk for heart disease and breast cancer, which are among their top health concerns.
Dr. Albert Arteaga, President of LaSalle Medical Associates, says, “Women can lower their risk of poor health by making healthy lifestyle choices, such as maintaining a balanced diet and regular exercise regimen.” He endorses the National Institutes of Health‘s (NIH) recommendations for women to follow. They include:
Set short-term goals to achieve and maintain a healthy diet and exercise routine.
Try to be physically active for at least 30 minutes on most or all days of the week.
Eat plenty of fruits and vegetables.
Choose foods that are low in added sugars, saturated fats, and sodium.
Pick whole grains and lean sources of protein and dairy products.
Practice all four types of exercise: endurance, strength, balance, and flexibility.
Women face a range of health concerns throughout their lives. Some of these include premenstrual syndrome (PMS), birth control, and menopause. Different age groups come with different health problems. However, lifestyle choices play a vital role in mitigating these risks and enabling women to lead the lives they desire.
As the Mayo Clinic puts it: “Irrespective of your age, healthy lifestyle choices can significantly lower your health risks and help you live the life you want.”
In 1993, the National Institutes of Health (NIH) began to require the inclusion of women and racial and ethnic minorities in the clinical research studies it funds. Before that time, clinical trials often excluded those populations.
Since 2016, NIH policy now states that “Sex is a biological variable that must be considered in the design of clinical trials, right from the start.”
As research has continued, two lifestyle factors have emerged as important to women’s health: diet and exercise. The NIH’s National Institute on Aging says that taking a consistent approach to healthy diet and exercise choices can do much to ensure a healthier tomorrow.
“Women who follow these recommendations will enjoy better health in both the short and long term,” says Dr. Arteaga.
LaSalle Medical Associates, Inc. is one of the largest independent and Latino-owned healthcare companies in Riverside and San Bernardino Counties. The corporate office is in Redlands.
LaSalle is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals, and clinics, delivering high-quality patient care to over 350,000 patients in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino and Tulare counties.
BRIEF: 310 words
Women Deserve the Best Healthcare
“Women can lower their risk of poor health by making healthy lifestyle choices, such as maintaining a balanced diet and regular exercise regimen.” — Albert Arteaga, M.D.
REDLANDS, CALIF. — In the past few decades, medical research primarily involved studies with male participants, as stated by the Cleveland Clinic. This Women’s History Month, it is important to focus on women’s health and take a closer look at their specific health issues.
Women are at a higher risk for heart disease and breast cancer, which are among their top health concerns.
Dr. Albert Arteaga, President of LaSalle Medical Associates, says, “Women can lower their risk of poor health by making healthy lifestyle choices, such as maintaining a balanced diet and regular exercise regimen.” He endorses the National Institutes of Health‘s (NIH) recommendations for women to follow. They include:
Set short-term goals to achieve and maintain a healthy diet and exercise routine.
Try to be physically active for at least 30 minutes on most or all days of the week.
Eat plenty of fruits and vegetables.
Choose foods that are low in added sugars, saturated fats, and sodium.
Pick whole grains and lean sources of protein and dairy products.
Practice all four types of exercise: endurance, strength, balance, and flexibility.
Women face a range of health concerns throughout their lives. Some of these include premenstrual syndrome (PMS), birth control, and menopause. Different age groups come with different health problems. However, lifestyle choices play a vital role in mitigating these risks and enabling women to lead the lives they desire.
As the Mayo Clinic puts it: “Irrespective of your age, healthy lifestyle choices can significantly lower your health risks and help you live the life you want.” The NIH’s National Institute on Aging says that taking a consistent approach to healthy diet and exercise choices can do much to ensure a healthier tomorrow.
“Women who follow the NIH recommendations will enjoy better health in both the short and long term,” says Dr. Arteaga.
LaSalle Medical Associates, Inc. is one of the largest independent and Latino-owned healthcare companies in Riverside and San Bernardino Counties. The corporate office is in Redlands.
LaSalle is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals, and clinics, delivering high-quality patient care to over 350,000 patients in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino and Tulare counties.
The Black Rose Awards are a complement to Black History Month. The awards are sponsored by the Black Culture Foundation, a nonprofit founded in 1968 by a small group of people who were concerned that, “…nationwide, our school systems have not yet incorporated Black history studies into regular school curriculums. Thus, all students miss the opportunity to learn more about a vital part of this country’s history.”
The Black Culture Foundation’s purpose “…is to foster an interest and a greater understanding of Black culture, to heighten community awareness of the accomplishments of Black people, past and present, and to plan, coordinate and direct an annual Black History Month parade and related cultural activities…[and] bridge the gaps across cultural lines by bringing the local community together to celebrate this event in the spirit of unity and brotherhood.”
The Black Rose Awards are the Foundation’s showcase cultural event.
A hectic daily routine often prevents people from visiting their doctor for routine checkups.
Dr. Albert Arteaga, CEO of LaSalle Medical Associates, Inc., aptly captures the prevailing mindset: “Too many people stay away from a doctor’s office because they think if they feel okay, they don’t need to go in for an annual checkup. By the time they start to feel ill, they end up in the ER, and sometimes it’s just too late to save them.”
This sentiment echoes a widespread misconception about health—the belief that if you’re not experiencing noticeable symptoms, there’s no need for a visit to the doctor. However, routine examinations are a crucial defense against potential health risks, offering an invaluable opportunity to catch issues in their early stages before they escalate into severe and sometimes irreversible conditions.
In this blog post, we’ll discuss the misunderstanding surrounding the significance of diagnostic checkups. Let’s explore how these seemingly routine appointments are crucial in maintaining good health and, more importantly, saving lives.
Chronic diseases are a significant concern, with seven out of 10 U.S. deaths resulting from these conditions. Approximately half of the nation’s population has received a diagnosis of a chronic illness, which includes heart disease, cancer, diabetes, AIDS, and other preventable medical conditions.
Despite these alarming statistics, only 25.2 percent, or one in four individuals, report having recently undergone a routine checkup. Astonishingly, regular cardiovascular examinations alone save tens of thousands of adult lives annually. Concurrently, vaccines play a pivotal role in preserving the lives of approximately 42,000 children each year, as highlighted by CDC data.
The significance of annual or bi-annual preventive health screenings and primary care consultations extends beyond immediate health concerns. These practices have been shown to significantly enhance life expectancy.
When Neglecting Annual or Bi-Annual Checkups Hits Too Close to Home
Dr. Albert Arteaga empathizes with the misconception that keeps too many people away from the doctor’s office. “People often believe that if they feel okay, there’s no need for an annual checkup. However, when illness unexpectedly strikes, the absence of an established healthcare provider to address their needs becomes painfully apparent.”
Having lost a sister to breast cancer, Dr. Arteaga has personally seen the consequences of neglecting routine medical checkups. He reflects on her reluctance to share crucial health information. “My sister never confided in me or her older sister, both of us doctors, about the lump on her breast. Later, we discovered she kept making excuses, saying ‘I bumped myself’ or ‘It’s just a bruise,’ ignoring it for over six months.”
Dr. Arteaga stresses that there’s no valid reason for someone experiencing symptoms to delay seeing a doctor. Fortunately, the healthcare system in California has evolved. More people can access essential care without financial barriers, thanks to programs like Covered California and Medicaid.
“Healthcare is no longer an out-of-reach luxury; it’s now available for everyone. Our dedicated staff is trained to assist uninsured individuals who come to our offices, helping them apply for coverage,” Dr. Arteaga emphasizes.
Beyond acute care for immediate concerns, Dr. Arteaga and his compassionate team proactively engage individuals managing chronic conditions like asthma or diabetes. They prioritize regular checkups, ensuring that preventive health screenings become a routine safeguard against potential healthcare problems.
For more information about LaSalle Medical Associates, Inc., call (855) 349-6019 or visit LaSalleMedical.com. It’s not just about checkups; it’s about a commitment to comprehensive and accessible healthcare for all.
Learn More about Your Annual or Bi-Annual Medical Checkup Partner | LaSalle Medical Associates
LaSalle Medical Associates, Inc. is one of the largest independent, Latino-owned healthcare organizations in Riverside and San Bernardino Counties. LaSalle has more than 100 devoted healthcare professionals tirelessly working to provide comprehensive care to children, adults, and seniors across San Bernardino and Riverside counties.
At LaSalle, our commitment to accessible healthcare means that we welcome people from all health plans including Inland Empire Health Plan (IEHP), and if you don’t have insurance we will help find health coverage for you and your family.
In line with our dedication to comprehensive healthcare, LaSalle emphasizes the importance of regular health checkups. Annual or bi-annual checkups and preventive health screenings are integral to our gold standard of healthcare, ensuring that our patients receive proactive and personalized care to promote their well-being.
Discover the LaSalle difference—where healthcare goes beyond boundaries to touch lives.
Dr. Albert Arteaga, president and founder of LaSalle Medical Associates, speaks with Baron Jordan, of San Bernardino, at the LaSalle Medical Associates medical office in Rialto, Calif. Jordan is talking to Dr. Arteaga about his healthcare.
“Seniors need to have an ongoing relationship with their healthcare provider,” says Dr. Albert Arteaga.
SAN BERNARDINO, CALIF. According to the Centers for Disease Control and Prevention, the three leading causes of death for people 65 and older are heart disease, cancer, and COVID-19. The CDC also notes that 23.3 percent of seniors are in only fair or poor health.
Leading negative indicators for poor healthcare outcomes are obesity and hypertension (high blood pressure). For men aged 65 to 74, 41.9 percent are obese, for men 75 or older, it’s 31.8 percent. For women aged 65 to 74, 45.9 percent are obese, for women 75 or older, it’s 36.1 percent.
Hypertension affects 66.7 percent of men aged 65 to 74 and 81.5 percent of those 75 and older. For women, it’s 74.3 percent of those 65 to 74 and 86.0 percent for those 75 and older.
These are sobering statistics, and they point out the necessity for seniors to have an ongoing relationship with their healthcare provider. “Conditions like obesity and hypertension can be managed with proper lifestyle changes and medication,” says Dr. Albert Arteaga, President of LaSalle Medical Associates.
“Seniors need to have an ongoing relationship with their healthcare provider. We deploy an active outreach program to our senior patients,” says Dr. Arteaga, “and make it a point to contact them when it’s time for a checkup or a follow-up visit to track their compliance with healthcare directives and medications. “Follow up, follow up, follow up is the magic formula. Continuity is King.”
For those who have reached the age of 65, the average life expectancy for women is an additional 19.7 years, and for men, 17.0 years. But life expectancy itself is not the goal. The aim is for one’s remaining years to be fruitful, free from debilitating diseases, and able to interact with friends and family free of dementia or Alzheimer’s.
LaSalle Medical Associates has clinics in Fontana, Rialto, Hesperia, Victorville, and two in San Bernardino. The LaSalle healthcare professionals know what senior care requires and they treat all their older patients with respect, regardless of their race or ethnicity.
Carl Dameron is 64 years old and stays in touch with his doctors. This is a diabetic check-up with his PA at Lasalle Medical Clinic’s Mt. Vernon Office.
“We have only one standard of care for all our patients,” says Arteaga, “and Black, Latino, Asian, Indigenous or white are all welcome and we stand ready to help those who are not covered by their employer, a pension fund or private insurance, enroll in one of the healthcare coverage alternatives.”
For more information or to make an appointment, call 1-855-349-6019.
BRIEF: 265 words
Seniors: Stay in Touch with Your Healthcare Provider
“Seniors need to have an ongoing relationship with their healthcare provider,” says Dr. Albert Arteaga.
SAN BERNARDINO, CALIF. The Centers for Disease Control and Prevention says the three leading causes of death for people 65 and older are heart disease, cancer, and COVID-19.
Obesity and hypertension (high blood pressure) contribute to those outcomes. For men 65 to 74, 41.9 percent are obese; for 75+, 31.8 percent. For women 65 to 74, 45.9 percent are obese; for 75+, 36.1 percent.
Hypertension affects 66.7 percent of men 65 to 74, 81.5 percent of those 75+. For women, it’s 74.3 percent of those 65 to 74, 86.0 percent 75+.
“Obesity and hypertension can be managed with proper lifestyle changes and medication,” says Dr. Albert Arteaga, President of LaSalle Medical Associates. “Seniors need to have an ongoing relationship with their healthcare provider.
“We make it a point to contact our senior patients when it’s time for a checkup or a follow-up visit to track their compliance with healthcare directives and medications,” says Dr. Arteaga. “Follow up, follow up, follow up is the magic formula. Continuity is King.”
For those now 65, the average life expectancy for women is 19.7 years, and for men, 17.0 years. And those extra years need to be fruitful, free from debilitating diseases while interacting normally with friends and family.
“LaSalle cares, and we stand ready to help those who are not covered by their employer, a pension fund, or private insurance, enroll in one of the healthcare coverage alternatives.”
For more information or to make an appointment, call 1-855-349-6019.
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About LaSalle Medical Associates
LaSalle Medical Associates, Inc. is one of the largest independent and Latino-owned healthcare companies in Riverside and San Bernardino Counties. The corporate office is in Redlands.
LaSalle is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals, and clinics, delivering high-quality patient care to approximately 365,000 patients in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino, and Tulare counties.
Dr. Albert and Maria Arteaga, Founders of LaSalle Medical Associates, Inc. dedicated to ending health care disparities.
“People of color are tired of being treated differently by doctors because of their skin color. At LaSalle, we pride ourselves on treating all patients with respect and giving them the care, they need, regardless of their ethnicity,” said Dr. Albert Arteaga, MD, founder and CEO of LaSalle Medical Associates, Inc.
In a new policy statement, “Eliminating Race-Based Medicine,” pre-published online May 2, 2022, in Pediatrics, the AAP observes that race is a historically derived social construct that has no place as a biologic proxy. Over the years, the medical field has inaccurately applied race correction or race adjustment factors in its work, resulting in differential approaches to disease management and disparate clinical outcomes.
“The American Academy of Pediatrics is taking an important step toward dismantling race-based medicine. This effort calls for acknowledging the impact that differential lived experiences have on individual and population health outcomes through a race-conscious health equity lens rather than through approaches that have inappropriately identified skin color as an independent risk-adjusting variable,” Dr. Wright said.
“Social determinants of health need to be carefully considered in the development of care delivery strategies including factors embedded in broad categories such as access, the physical environmental and community supports. Evidence informed incorporation of these factors is vital in all areas of medicine.”
Dr. Albert Arteaga, MD, CEO of LaSalle Medical Associates, Inc., says, “As a Latino-owned organization, we have always treated every patient—adult or child—with the most conscientious and rigorous care.
Many of our doctors and support staff are themselves minorities and they know very well how important it is to make all patients feel comfortable and to deliver to all patients the highest standard, the gold standard, of care.”
The gold standard of care is a method, procedure or measurement that is widely accepted as being the best available to test for or treat a disease.
Race-based care has been pervasive for decades. One example is how some pediatricians deal with Black children who may be suffering from a urinary tract infection. According to Dr. Joseph L. Wright, M.D., M.P.H., FAAP, from American Academy of Pediatrics, rather than apply the gold standard test, they use a lesser procedure because they assume that Black children don’t get urinary tract infections as often as white children.
But that is not the case at LaSalle. “When we interview prospective providers, we make sure that they are in sync with our values and standards,” says Dr. Arteaga. “The gold standard is the only standard we apply to the people under our care.”
After two years of virtual doctor visits, all of LaSalle six clinics are open for person-to-person patient visits. Clinics are now open in San Bernardino, Rialto, Fontana, Hesperia and Victorville.
“The evolution of modern medicine has produced incredible advancements and accomplishments in health care,” Dr. Wright said. “But we must acknowledge and address the stark inequities that persist in leaving vulnerable populations behind. We are better than this. Now is the time for change.”
For more information or to make an appointment at a LaSalle Medical Associates Clinic call 1-855-349-6019. Fontana, San Bernardino 17th Street, San Bernardino Mt. Vernon Ave., Rialto and Hesperia.
LaSalle Medical Associates, Inc. is one of the largest, independent, and Latino-owned healthcare companies in Riverside and San Bernardino Counties. The corporate office is in Redlands.
LaSalle operates six clinics employing more than 100 dedicated healthcare professionals, treating children, adults and seniors in San Bernardino and Riverside counties. LaSalle’s patients are primarily served by Medi-Cal and Healthy Families. LaSalle also accepts Blue Cross, Blue Shield, Molina, Care 1st, Health Net, and Inland Empire Health Plan (IEHP) coverage.
LaSalle is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals, and clinics, delivering high quality patient care to approximately 365,000 patients in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino, San Joaquin, and Tulare counties.
