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    Ad Executive to Share Tips On How to Win ADDY Awards

    Dameron Communications won a Bronze Award in the Public Service Poster Division in the 2011 competition.

    Dameron Communications won a Bronze Award in the Public Service Poster Division in the 2011 competition.

    (Ontario, CA) How to submit and win ADDY awards is the topic of a presentation by an advertising executive on Thursday, Nov. 13 from 5:30-7pm at Westwood College in Upland. The event is free and open to the public. It is being sponsored by the Inland Empire chapter of the American Advertising Federation
    Mark Landon, owner of the Landon Agency in Ontario will present “Go for ADDY Gold: How to Win An Addy,” based on his extensive experience as chair of the American Advertising Awards at both the local and national level.
    American Advertising Awards (ADDY’s) are given annually by the American Advertising Federation (AAF) to recognize excellence in advertising throughout the Inland Empire, both for professional and student work. ADDY awards will be presented on March 13, 2015 at the ADDY Gala in Riverside.
    For the past 17 years, Landon has been a member of the National American Advertising Awards Committee of the AAF and has chaired many local ADDY competitions, including Los Angeles, Santa Barbara and the Inland Empire (for over 10 years).
    He served two terms as president of the AAF-Inland Empire, two terms as governor, District 15 and two terms as Western Region Chair. He also spent four years on the AAF National Board of Directors and two years on the AAF National Executive Committee.
    “Mark is superbly qualified to lead this discussion,” said Su Pak, President of the AAF-IE. “He is a recognized expert on advertising and the ADDY competition. If you want to learn how to organize, enter, submit and win an ADDY, this is not to be missed.” She said that anyone involved in ADDY submissions at ad agencies, local cities or corporations should attend.
    Since 1991, the Landon Agency has specialized in entertainment and lifestyle accounts. Landon has created advertising, marketing and public relations campaigns for record labels, professional sporting events, artists, bands, live theater, TV programs and special events.
    Westwood College is located at 20 W. 7th St. in Upland, just north of the I-10 at Euclid. To learn more about the event or the AAF, visit http://aaf-inlandempire.com/

    Carl Dameron interviewed on KVCR 91.9

    Carl  M. Dameron Founder and Creative Director of Dameron Communications.

    Carl M. Dameron Founder and Creative Director of Dameron Communications interviewed on KVCR.

    Dameron Communications
    Published On : 2/19/2014
    By : Ken Vincent
    From : KVCR
    Categories : Local, Business
    KVCR commemorates African-American history month by hearing about the history of trying to get nonprofit government and other small groups with small budgets to realize the importance of public relations. KVCR’s Ken Vincent talks with San Bernardino PR pro, Carl M. Dameron.
    Listen to Podcast

    Inland Empire Ad Club Announces New Board

    NEW AD CLUB BOARD:  Top left to right: John Barry, Peter Mobley, John McCarthy, David Tercero, Susan Anderson, Kristine Elledge, Jon Burgess.  BOTTOM, Left to right: Paul Lane, Bobbi Albano, Lacey Kendall, Julie Wright, Su Pak.

    NEW AD CLUB BOARD: Top left to right: John Barry, Peter Mobley, John McCarthy, David Tercero, Susan Anderson, Kristine Elledge, Jon Burgess. BOTTOM, Left to right: Paul Lane, Bobbi Albano, Lacey Kendall, Julie Wright, Su Pak.

    Contact: John Barry, AAF public relations jpbarry05@yahoo.com
    (San Bernardino, CA)  The Inland Empire advertising club has announced the new board of directors for 2013-2014.
    Incoming president of the American Advertising Federation is Lacey Kendall of North Rialto, a broadcast consultant and radio advisor at Cal State San Bernardino.   She manages Coyote Radio, the university radio station where she mentors over 140 undergraduate students who are studying broadcasting and media.   Kendall has been a broadcaster and on-air host on several local FM stations, including KCAL and KGGI.  She recently hosted the board’s strategic planning retreat to plan for the coming year.
    Continuing as board treasurer, Bobbi Albano of North Rialto is a contract analyst with First 5 San Bernardino, a leading funder of support programs for children under five in the Inland Empire.  Albano also produces IE Community, a radio show on KVCR.  She is a script writer for ISLA Earth, produced by the Catalina Island Conservancy at Cal State San Bernardino.
    Joining the board as secretary is David Tercero, a career services advisor for students in the school of design at Westwood College in Upland.  He is a U.S. Navy veteran and helps Westwood graduates find jobs in their career fields after graduation.
    Jacob Poore from Corona will advise the board as the immediate past president.  He manages Coyote Advertising at Cal State San Bernardino and returns this year to host the Art Bash, an annual AAF art gallery fundraiser for local artists.
    New board members at large are membership chair Peter Mobley, president of Mobley Marketing Group.  He is also an active board member in the PickGroup of Young Professionals in Riverside.  Susan Anderson, sales manager at Viamedia in Temecula will coordinate social media & communications.  She is a web design instructor at the Art Institute of California, San Bernardino where she is the advisor for student career portfolio projects.
    Also new to the board is Paul Lane, a local morning radio host and bureau chief for NBC News Radio, KCAA AM1050 in San Bernardino.   He will help with outreach to the radio community in the Inland Empire and work on the American Advertising Awards gala.
    Returning to the AAF board as co-chair of the American Advertising Awards competition is past club president John McCarthy of Upland.  He is director of marketing at iHerb, a worldwide nutritional supplement company in Moreno Valley and is the incoming secretary of District 15 which includes all AAF clubs in Southern California and Southern Nevada.  McCarthy will continue to be involved with finding speakers and scheduling monthly advertising events for the local chapter.
    Jon Burgess, Vice President of Internet Operations at Red Fusion Media in Redlands returns to advise the board as past president.  Burgess was recently elected District Governor of District 15 where he advises all AAF chapters in the district.
    Julie Wright is stepping down after five years as secretary but the Wrightwood resident will remain on the board and assist with monthly luncheons and fundraisers.  Su Pak of Los Angeles also returns, stepping up to assist McCarthy as co-chair of the American Advertising Awards.  Pak is the founder of IEShineOn.com, an online search engine for travel and entertainment in the Inland Empire.  John Barry of Newport Beach continues as public relations chair for the AAF.
    New board interns are Anahi (Ana) Contreras, a student at Cal State San Bernardino and recent graduate Kristine Elledge,  marketing coordinator and graphic designer at W.F. Taylor Company, Inc. in Fontana.
    The local AAF chapter represents the advertising industry in the Inland Empire and annually sponsors the American Advertising Awards (previously called the ADDY’s) for the best advertising in the region. The club also awards academic scholarships to local advertising students.  Each month the chapter sponsors a luncheon speaker who addresses issues and trends in advertising.  Luncheons are open to the public.  For more information about membership, visit www.aaf-inlandempire.com


    NEW AD CLUB BOARD:  Top left to right: John Barry, Peter Mobley, John McCarthy, David Tercero, Susan Anderson, Kristine Elledge, Jon Burgess.  BOTTOM, Left to right: Paul Lane, Bobbi Albano, Lacey Kendall, Julie Wright, Su Pak.

    Ad Club Speaker to Discuss Google Shopping & ecommerce on June 13

    For more Information call
    Carl Dameron @ (909) 534-9500

    (Rancho Cucamonga, CA) A luncheon speaker will discuss how to master the new Google Shopping for ecommerce on June 13 at the Old Spaghetti Factory in Rancho Cucamonga.  It is open to the public and registration begins at 11:30AM.

    The presentation by Andrew David,  “How To Make Google Shopping Work,” is directed at marketing managers, agencies, business owners, paid search managers and ecommerce managers who control ecommerce websites.  It is sponsored by the Inland Empire Chapter of the American Advertising Federation (AAF).
    Davis is the author of Merchant Comparison Shopping Handbook, the first handbook on comparison shopping engines for online retailers.  He is also a columnist for Search Engine Watch.
    At CPC Strategy in San Diego, Davis is a marketing manager who focuses on full service comparison shopping for online retailers.  He was previously an account consultant to enterprise online retailers and marketing agencies.  His presentation will explain questions that should be asked before launching an online ecommerce campaign.
    “If you are involved with marketing an ecommerce website, you should attend this luncheon,” said John McCarthy, Vice President of the local ad club.  “Google Shopping replaced Google Products and today has fewer retailers than before, which means less competition.  But optimizing your campaigns is the key to success.  Come learn how to design your strategy at this luncheon.”
    Early bird registration is $20 for ad club members and the general public before June 7.  After that, the cost is $25 for members and $30 for the public.  To register online, visit https://www.runmyclub.com/aafie/eventcalendar.asp or http://aaf-inlandempire.com/  The Old Spaghetti Factory is located at 11886 Foothill Blvd., Rancho Cucamonga.


    Holiday Party Dec. 6 Hosted By Marketing, PR & Ad Clubs

    (Riverside, CA) Three Inland Empire business clubs are hosting a holiday party in Riverside on December 6 that is open to the public.

    The local chapters of the American Advertising Federation, Public Relations Society of America and American Marketing Association are joining together to sponsor the holiday event at the Riverside Marriott Hotel from 6-8pm.

    Tickets are still available according to Jacob Poore, president of the ad club.  “We are very excited to join the AMA & PRSA this year to create a special holiday event.  This is going to be THE networking event for 2012 and we expect a great crowd, so please join us!”

    At the door, tickets are $40 and $25 for club members who register by Nov. 30.  Non-members are $35 in advance.  Club members can register at their respective web sites.

    The Riverside Marriott is located at 3400 Market Street near the Convention Center.  To learn more and register, visit www.aaf-inlandempire.com or www.ama-ie.com or www.prsaie.org.