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    Ad Executive to Share Tips On How to Win ADDY Awards

    Dameron Communications won a Bronze Award in the Public Service Poster Division in the 2011 competition.

    Dameron Communications won a Bronze Award in the Public Service Poster Division in the 2011 competition.

    (Ontario, CA) How to submit and win ADDY awards is the topic of a presentation by an advertising executive on Thursday, Nov. 13 from 5:30-7pm at Westwood College in Upland. The event is free and open to the public. It is being sponsored by the Inland Empire chapter of the American Advertising Federation
     
    Mark Landon, owner of the Landon Agency in Ontario will present “Go for ADDY Gold: How to Win An Addy,” based on his extensive experience as chair of the American Advertising Awards at both the local and national level.
     
    American Advertising Awards (ADDY’s) are given annually by the American Advertising Federation (AAF) to recognize excellence in advertising throughout the Inland Empire, both for professional and student work. ADDY awards will be presented on March 13, 2015 at the ADDY Gala in Riverside.
     
    For the past 17 years, Landon has been a member of the National American Advertising Awards Committee of the AAF and has chaired many local ADDY competitions, including Los Angeles, Santa Barbara and the Inland Empire (for over 10 years).
     
    He served two terms as president of the AAF-Inland Empire, two terms as governor, District 15 and two terms as Western Region Chair. He also spent four years on the AAF National Board of Directors and two years on the AAF National Executive Committee.
     
    “Mark is superbly qualified to lead this discussion,” said Su Pak, President of the AAF-IE. “He is a recognized expert on advertising and the ADDY competition. If you want to learn how to organize, enter, submit and win an ADDY, this is not to be missed.” She said that anyone involved in ADDY submissions at ad agencies, local cities or corporations should attend.
     
    Since 1991, the Landon Agency has specialized in entertainment and lifestyle accounts. Landon has created advertising, marketing and public relations campaigns for record labels, professional sporting events, artists, bands, live theater, TV programs and special events.
     
    Westwood College is located at 20 W. 7th St. in Upland, just north of the I-10 at Euclid. To learn more about the event or the AAF, visit http://aaf-inlandempire.com/
     
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