Carl M. Dameron, president of Dameron Communications
“I am honored to receive this recognition for our work in Adverting and Public Relations,” said Carl M. Dameron, president of Dameron Communications.
SAN BERNARDINO, CALIF. – Corp Today Magazine, named Dameron Communications as the 2022 Global Business Awards Best Full-Service Advertising & PR Agency—California 2022
Corp Today is a business magazine covering the world for companies. Corp Today is a platform that focuses on emerging and leading fastest-growing companies and their style of doing business and ways of delivering effective and collaborative solutions to strengthen market share.
“Our dedicated team of in-house researchers has handpicked each of our 2022 award winners. This proven approach ensures that we award on merit, and not popularity, and recognize the very best in the business,” said Corp Today’s Patricia Waldron.
“I am honored to receive this recognition for our work in Advertising and Public Relations,” said Carl M. Dameron, president of Dameron Communications. “Since 1988 we have worked hard to deliver effective adverting and public relations delivering significant public relations successes.”
Dameron Communications’ is Advertising and public relations agency based in a Southern California receiving award winning client accolades, and delivering effective Advertising and public relations for more than 30 years.
“We infuse research and creativity into our advertising and public relations methods to deliver winning and measurable results,” said Dameron.
He added, “We serve clients who make the world a better place: businesses small or large; candidates; governments or nonprofits; and products, services, or causes. We reach our clients’ communications goals.”
Carl M. Dameron, founder and president of Dameron Communications
Expertise.com Names Dameron Communications Best PR Firm of 2022
“I am honored to receive this recognition for our work in Public Relations,” said Carl M. Dameron, president of Dameron Communications.
(San Bernardino, Calif.) Dameron Communications has been reviewed, promoted, and selected by the website, Expertise.com, as one of its Best PR Firms in San Bernardino in 2022.
“I am honored to receive this recognition for our work in Public Relations,” said Carl M. Dameron, president of Dameron Communications. “Since 1988 we have worked hard to develop and maintain outstanding relationships with California media delivering significant public relations successes.”
“We’ve screened, mystery shopped, and selected Dameron Communications from among your competitors. At Expertise.com more than 1 million monthly site visitors are already aware of Dameron Communications stellar reputation, said Ben Torres, of The Expertise Team
Dameron Communications’ is a Southern California based Advertising; public relations, community relations and government relations whose work has been winning awards and client accolades for more than 30 years.
“We blend relationships with proven advertising and public relations methods to deliver winning and measurable results,” said Dameron.
We serve clients who make the world a better place –business small or large, government or non-profit, product, service or cause primarily in California.
For more information or a free one-hour consultation call Carl M. Dameron at (909) 534-9500.
Thom Salisbury, is the Art Director at Dameron Communications
“His versatility includes all aspects of effective storytelling and motivating people to respond. He makes me and the entire team better. Thom is the most valuable creative talent I have ever worked with.”
(San Bernardino, Calf.) Thom Salisbury has been designing and directing effective, enduring, and meaningful products in Southern California since the “dawn of time.” Prior to that, he was hanging on, and painting billboards in Las Vegas. In 2007, he joined forces with Dameron Communications as the Art Director.
Early in his career, Salisbury worked with the outstanding Sales and Marketing team at the Long Beach Press-Telegram. From there he was recruited to lead the advertising design team at The (San Bernardino) Sun. Later he moved on to completely redesign Pacific Coast Sportfishing magazine where he continued for many years without ever being able to conquer severe seasickness.
According to Agency Creative director and founder Carl M. Dameron, Salisbury delivers design and art direction with a straight-forward, clean, and practical approach that emphasizes visual impact and meaningful messaging that effectively tells the story and motivates the desired reaction from the audience.
“Thom’s understanding of audience, diversity, and straight-forward messaging, as well as his unparalleled abilities to ask the right questions and reject mediocre efforts are the bedrock to his ability to bring all together into truly outstanding solutions,” said Dameron. “He makes me and the entire team better. Thom is the most valuable creative talent I have ever worked with.”
His versatility includes all aspects of effective storytelling and motivating people to respond. From concept, copy writing, image selection (and direction), illustration, branding, and the ability to bring all components together in a powerful and cohesive visual, truly set him miles apart from any of his contemporaries, said Dameron.
For more information on advertising and public relations services call Carl M. Dameron at (909) 534-9500 or email Carl@DameronCommunications.com
We serve clients who make the world a better place – small businesses or large, government or non-profit, product, service, or cause. The Dameron Communications team is a dedicated group of creative, experienced, educated, talented, and diverse, Communications professionals delivering inspired advertising: public relations, community relations and government relations. The Agency’s work has won awards and client accolades for more than 30 years. Uniquely, we blend unsurpassed relationships with proven advertising and public relations methods to deliver winning results.
Shanna Bowen is the Social Media Director at Dameron Communications
(San Bernardino, Calf.)Shanna Bowen, a social media expert with more than 15 years’ experience creating and implementing successful social media campaigns, is the social media director for Dameron Communications. Shanna joined the team in 2020.
“We are pioneers in the social media marketing. Dameron Communcations started working in social media from the inception of the platforms with AOL and Myspace in 2003,” said agency creative director and founder Carl M. Dameron.
While Shanna is too young to be a social media pioneer, she has extensive success and experience in the field. “I develop social media content and plans to advance our clients’ brand identity,” said Bowen.
“Shanna creates consistent, meaningful content on all social media platforms, including writing and editing social media posts, maximizing customer engagement, and promoting social media campaigns,” said Dameron.
She manages a high volume of daily social media posts. She communicates with social media followers, including responding to participant questions. Shanna also develops and manages social influencer programs; and, she creates social media events.
“We are delighted to have Shanna on the Dameron Communications team of diverse, talented Communications professionals,” said Dameron. “Her creativity, knowledge and skill in social media is an asset to the team and keeps our client’s in touch with their clients, while creating new follwers to advance each client’s individual communications goals.”
Shanna uses analytical tools such as Google Analytics, Hootsuite Pro, and other social media insight tools to monitor and evaluate our clients’ social media presence and performance. She prepares weekly and monthly reports on social media marketing efforts.
Shanna constantly adjusts the social media marketing strategy for optimal results. She also stays up to date on best practices and emerging trends in social media.
For more information on social media marketing call Carl M. Dameron at (909) 534-9500 or email Carl@DameronCommunications.com
About Dameron Communications
Dameron Communications’ is a diverse team of communications professionals delivering inspired advertising: public relations, community relations and government relations. The Agency’s work has won awards and client accolades for more than 30 years. Uniquely, we blend unsurpassed relationships with proven advertising and public relations methods to deliver winning and measurable results.
Willie Dee Ellison II joins Dameron Communications as Sports Marketing Expert.
Dameron Communications’ launches new sports marketing division with 30-year sports journalist Willie D. Ellison
(San Bernardino, Calif.) Dameron Communications’ launches new sports marketing division with Willie Dee Ellison II Sports Marketing Expert. He has more than 30 years of media and public relations experience in journalism and sports marketing.
Ellison covers major sports and entertainment in the Southern California Region and has since the 1980’s. This includes interviews, articles, photography and public relations with the Lakers, Rams, Raiders, Dodgers and Angels.
Dameron Communications’ new sports marketing division includes marketing of sporting events, sports businesses, individual athletes, stadiums and facilities where sporting activities take place; Public Bodies, Federations, Leagues and Series, with the purpose of promoting, growing, and developing individual disciplines and championships; and equipment for practicing sports disciplines.
“We are honored to have Willie join the Dameron Communications team of diverse, talented Communications professionals. His knowledge and skill in sports marketing will help local school districts, colleges, universities and professional sports teams grow and prosper,” said agency founder Carl M. Dameron.
“The Dameron Communications team and I have developed effective strategies to keep people interested and involved despite the issues that COVID has created in sports and sports involvement,” said Ellison.“I am excited to be a part of the Dameron Communications team,” added Ellison.
Ellison has covered the NFC Championship for the NFL, and The Western Conference Finals for
the NBA, NCAA programs including USC and UCLA, NCAA Basketball Tournaments and several Rose Bowl Games including the National Championship.
The Southern California native has garnered many awards and achievements since his days at California State University, San Bernardino. Ellison is married with three adult children and seven grandchildren.
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About Dameron Communications
Dameron Communications’ is a diverse team of communications professionals delivering inspired advertising: public relations, community relations and government relations. Agency work has won awards and client accolades for more than 30 years. Uniquely, we blend unsurpassed relationships with proven advertising and public relations methods to deliver winning and measurable results.
Carl Dameron, creative director of Dameron Communications. “Sharing your stories is fun. Let me share the secrets behind successful public relations and advertising.
To the people who know and work with him, Carl M. Dameron is a dynamic, hard-driving, award-winning advertising and public relations expert with more than 30 years of success helping organizations and people throughout California meet their goals.
He is also a cancer survivor. In this edition of SoCal Voices, Carl shares the story of starting and growing his company, how he dealt with his cancer diagnosis and offers sage advice for anyone facing a challenge.
Dameron Communications services include: advertising for television, social media, radio, newspaper, magazine, and billboards, web sites, direct mail, mobile web applications, and email. They also deliver award winning public relations press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.
For more information on Dameron Communications call Carl M. Dameron @ (909) 534-9500.
Bath tubs and showers at Arboleda are very accessible with built in shower seats, several handrails and adjustable shower heads to aid seniors in comfort and necessity.
(La Puente, Calif.) Resident Manager Selina R. Chavira can’t wait to meet all her new neighbors and begin creating a community where seniors can live their best lives when the Arboleda Senior Apartments open this summer in La Puente.
“I have a real heart for seniors,” she said. “I was very close to my grandparents, and they were very special to me. I want to create a very special place where seniors can be healthy, happy and safe.”
The Arboleda Senior Apartments feature a mix of one- and two-bedroom apartments for seniors 62 and better. The 74-unit apartment community includes a large community room, fitness center, computer center, and library. Other senior-friendly amenities include an interior mail room, laundry room on each floor, corridors with secure handrails and two elevators.
The upscale 74-unit Arboleda Senior Apartment community is contracting with EngAGE, a non-profit organization that takes a whole-person approach to community and creative, healthy aging by providing arts, wellness, lifelong learning, community building and intergenerational programs to seniors.
Construction continues at the Arboleda apartments. High quality wood cabinets are installed with not just luxury in mind but practicality. While wood cabinets cost a little more in construction, they last for 30 years noticeably reducing maintenance and repair costs.
EngAGE is an experienced organization that already serves thousands of seniors and families living in affordable senior and multi-generational apartment communities. At Arboleda, programs will be provided on-site for residents at no charge
Programs like these are key to building beneficial community connections, as Chavira knows first-hand.
“One of my grandmothers lived in a senior community for several years, and she was very close to the people who lived there. She went to the jewelry-making classes and enjoyed the birthday celebrations, games and yard sales where seniors made crafts and sold them.
“My grandma loved crocheting beanies for cancer patients and preemies, and they even gave her an award for her work,” Chavira said.
“The Spanish-style buildings are beautiful, the coverings over the windows are really quaint and I like all the iron decorations on the property,” said Selina R. Chavira, resident manager of Arboleda Senior Apartments. “The iron-work designs are very striking.”
“She loved being part of that community. She loved making friends and sharing interesting activities with her neighbors,” Chavira said. “We’re going to do that at Arboleda!”
Selina Chavira is also looking forward to showing off Arboleda Senior Apartments to her parents when they visit in August for a family event.
“My family lived just down the street,” Chavira said. “My parents are very active and they love the area. They love hiking the trails at nearby Schabarum Regional Park.
“They’ll see that the Arboleda Senior Apartments are definitely a central place close to everything seniors need — medical offices, stores to shop, public transportation, a Post Office, pharmacies and restaurants,” she said.
The upscale 74-unit Arboleda Senior Apartment community includes two types of balcony with wrought iron railings, a large community room, fitness center, computer center, and library. Other senior-friendly amenities include an interior mail room, laundry room on each floor, corridors with secure handrails and two large elevators.
For more information on Arboleda Senior Apartments, go to ArboledaSeniorApts.com or call Resident Manager Selina Chavira at (626) 423-6695.
Carl Dameron, creative director of Dameron Communications. “Sharing your stories is fun. Let me share the secrets of successful public relations and advertising.
(San Bernardino, Calif.) Businesses, government and civic groups that want to liven up their meetings with an interesting and informative advertising and public relations speaker should choose Carl Dameron, creative director of Dameron Communications.
Dameron has run his own public relations firm for more than 30 years, and during that time he has shared his expertise on what makes a good story with everyone from local political candidates to national logistics firms.
“The same elements that make interesting news releases also make good speeches, Dameron said. “In my presentations, I mix humor with a clear, direct message while delivering information you can put to work right away!”
Dameron will explain how important it is to get in front of a story to drive national and regional advertising, public relations and news coverage.
“People who hear me speak should leave with a better understanding of how to improve their own advertising and public relations efforts,” Dameron said. “Sharing your stories should be fun. Let me share the secrets behind successful public relations and advertising.
Getting the attention of the news media is not easy.
Editors, reporters and media managers are constantly bombarded with e-mails from PR people. Most are spiked right away, but releases from Dameron Communications always get a second look.
How? Carl Dameron understands news and knows how to work with busy news professionals.
Dameron Communications has served Southern California clients since 1989
Dameron is available to speak on several advertising and public relations topics including:
Advertising – How to create advertising that works — from flyers to TV commercials and everything in between
Public Relations – How to get media coverage and increase the positive perception of your organization
Government Relations – How to get elected officials to listen and how to leverage their influence
Community Relations – How get the community to understand and support your goals and objectives
The Dameron family 1965 in E. St. Louis, IL. Barbara, Carl T., Crystal (baby), Denise, Carl and Kathleen. “We we integrators,” said Katheleen Dameron.
“When you look at the history of redlining, the history of denying Black people and Native Americans the right to housing, this is a significant step in saying, ‘Yes, we did do wrong,’ and when you do someone wrong, you apologize and you make amends,” Dameron said. “That is the beginning of the healing process.”
(Paris, France). A Chicago suburb recently became the first city in the United States to agree to pay Black residents reparations for slavery and past discriminatory policies and practices.
That decision shows that some communities are beginning to recognize and acknowledge the harm caused by America’s systemic racism, an expert on race relations said.
“It’s a historic decision to do this, and we’re hoping that this is the beginning of people being able to open their minds, open their eyes to what’s happened in the past and the consequences today,” said Kathleen Dameron, an internationally recognized cross-cultural trainer.
The City Council of Evanston, Illinois, recently voted to distribute $400,000 in housing assistance and mortgage relief to eligible Black households. The city will provide $25,000 for down payments on houses or property, home repairs, and interest or late penalties on property in Evanston.
To qualify, residents must either have lived in the city between 1919 and 1969 or be a direct descendant of a black Evanston resident from that time. Those who experienced housing discrimination in Evanston after 1969 are also eligible.
The $400,000 comes from a $10 million reparations fund created in 2019 using tax money from the city’s recreational marijuana program.
“When you look at the history of redlining, the history of denying Black people and Native Americans the right to housing, this is a significant step in saying, ‘Yes, we did do wrong,’ and when you do someone wrong, you apologize and you make amends,” Dameron said. “That is the beginning of the healing process.”
Even though $25,000 is not enough to pay for a house, paying reparations is still important for the city, said Dameron, a Black American now living in Paris.
“It’s not reparations in the sense of, ‘We denied you a house, so we’re going to give you a house now,’ but it is acknowledgement of the damage done, of the impact on the generations of that damage,” Dameron said. “It recognizes and it acknowledges that we did harm consciously, in policy, in law and in practice and we’re seeking to recognize it and to make amends.”
Dameron said that getting national reparations or getting some areas to agree to reparations is still a difficult process.
“One of the problems we have is that there are some people in the United States – and this happens consistently across the United States – they would rather close the swimming pool and have no swimming pool in the community than to have Blacks have access to the swimming pool, so as desegregation started throughout the South, public swimming pools disappeared, public parks disappeared,” she said.
“Some people thought, “I’d rather have nothing than have Back people share in this,” she said.
“That mentality makes it extraordinarily difficult to say, ‘We did you wrong. As human beings, we did not give you a fair environment. We persecuted you. We banned you. We burned your houses down and we killed people.’ ”
So even though Evanston is making amends and recognizing and acknowledging that they caused harm, “that acknowledgement is still difficult for many Americans to make,” Dameron noted.
Dameron is currently leading a series of seminars on “Healing the Collective Trauma of Racism.” In her sessions, she helps participants recognize the difference between interpersonal and institutional racism.
Participants build a feeling of community and energy to create social justice.
To introduce people to her sessions, she is offering a free, self-paced, one-hour course. You can learn more by going to www.KathleenDameron.com
“I understand people’s anger at being told to be less white,” said internationally recognized cross-cultural trainer Kathleen Dameron. “Be less white. What are the qualities?
“I have a lot of empathy for people being told to be less white,” she said. “I know it hurts. As a Black child and as a grown-up, I have been told to be less Black, straighten your hair, dress to look like a nice corporate person. I can understand how being told to be less white hits you in your identity, because I was told be less Black.”
(Paris, France) Americans should not get upset over reports saying Coca-Cola was asking its employees to “be less white” as part of its mandatory diversity training.
“I understand people’s anger at being told to be less white,” said internationally recognized cross-cultural trainer Kathleen Dameron. “Be less white. What are the qualities?
“Be less oppressive. Where’s the problem? Listen more. What’s the problem? Be less defensive. where’s the problem?” she asked. “But people get upset the minute they hear, ‘Be less white,’ because it hits them in their identity. It hurts and they reject it.”
Dameron said it might be more effective to say, “We’re asking you to create a JEDI society, to create Justice, Equality, Dignity and Inclusion.”
The training course at the center of the Coca-Cola backlash was titled “Confronting Racism.” It advised whites to listen more and be less oppressive, less arrogant, less certain, less defensive and less ignorant,” according to the New York Post.
Coca-Cola denies that it was part of their required training.
“That’s not the point,” said Dameron, who has more than 30 years’ experience training American, European and Asian executives worldwide but is not involved in the disputed training.
“Coca-Cola should have said, ‘We are committed to a fair, equal workplace environment,’” she explained. “It’s not corporate training that makes workplaces fair. It’s offering equal pay and equal opportunities for hiring and advancement regardless of race or gender. That’s how you change.”
Dameron understands why the issue triggered some people’s emotions.
The Dameron family 1965 in E. St. Louis, IL. Barbara, Carl T., Crystal (baby), Denise, Carl and Kathleen. “We we integrators”
“I have a lot of empathy for people being told to be less white,” she said. “I know it hurts. As a Black child and as a grown-up, I have been told to be less Black, straighten your hair, dress to look like a nice corporate person. I can understand how being told to be less white hits you in your identity, because I was told be less Black.”
Dameron is currently leading a series of seminars on “Healing the Collective Trauma of Racism.” In her sessions, she helps participants recognize the difference between interpersonal and institutional racism and build a feeling of community and energy.
To introduce people to her sessions, she is offering a free, self-paced, one-hour course. You can learn more by going to www.KathleenDameron.com
