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    Ad Executive to Share Tips On How to Win ADDY Awards

    Dameron Communications won a Bronze Award in the Public Service Poster Division in the 2011 competition.

    Dameron Communications won a Bronze Award in the Public Service Poster Division in the 2011 competition.

    (Ontario, CA) How to submit and win ADDY awards is the topic of a presentation by an advertising executive on Thursday, Nov. 13 from 5:30-7pm at Westwood College in Upland. The event is free and open to the public. It is being sponsored by the Inland Empire chapter of the American Advertising Federation
    Mark Landon, owner of the Landon Agency in Ontario will present “Go for ADDY Gold: How to Win An Addy,” based on his extensive experience as chair of the American Advertising Awards at both the local and national level.
    American Advertising Awards (ADDY’s) are given annually by the American Advertising Federation (AAF) to recognize excellence in advertising throughout the Inland Empire, both for professional and student work. ADDY awards will be presented on March 13, 2015 at the ADDY Gala in Riverside.
    For the past 17 years, Landon has been a member of the National American Advertising Awards Committee of the AAF and has chaired many local ADDY competitions, including Los Angeles, Santa Barbara and the Inland Empire (for over 10 years).
    He served two terms as president of the AAF-Inland Empire, two terms as governor, District 15 and two terms as Western Region Chair. He also spent four years on the AAF National Board of Directors and two years on the AAF National Executive Committee.
    “Mark is superbly qualified to lead this discussion,” said Su Pak, President of the AAF-IE. “He is a recognized expert on advertising and the ADDY competition. If you want to learn how to organize, enter, submit and win an ADDY, this is not to be missed.” She said that anyone involved in ADDY submissions at ad agencies, local cities or corporations should attend.
    Since 1991, the Landon Agency has specialized in entertainment and lifestyle accounts. Landon has created advertising, marketing and public relations campaigns for record labels, professional sporting events, artists, bands, live theater, TV programs and special events.
    Westwood College is located at 20 W. 7th St. in Upland, just north of the I-10 at Euclid. To learn more about the event or the AAF, visit http://aaf-inlandempire.com/

    Dameron Wows County Mental Health Summit in Palm Desert

    Carl Dameron, creative director of Dameron Communications; Wendy Gladney, author, entrepreneur and motivational speaker; and John A. “Jack” Calhoun, senior consultant for the U.S. Department of Justice and the National League of Cities. All spoke at the Riverside County Department of Mental Health PEI Summit in Palm Desert.

    (Palm Desert, CA)  Dancing and sliding across the floor, clicking through YouTube Videos and PowerPoint bullet points, voice in hushed tones, then booming “victorious””!  Carl Dameron creative director of Dameron Communications recently delivered a rousing presentation on effective communication at the Riverside County Department of Public Health’s Prevention and Early Intervention Summit.
    “Presentations are often less that exciting, so I push the envelope with my multi-media presentation to keep the audience involved and engaged,” said Dameron.  “I tell the audience that developing an effective message includes:  Make me care; Make me remember and Make me act.   That means I have to do the same in my presentation.”
    Dameron’s presentation is memorable. He spent most of the hour-and-a-half performance in the audience asking participants questions and floating from table to table.  He surprised participants with impromptu questions and rap videos.
    Dameron is the founder and creative director of Dameron Communications, a full-service advertising and public relations agency serving California since 1989.  He has won media coverage and placed product selling ads with the most prestigious and popular media channels, locally, regionally, nationally and internationally.
    “Carl is high energy person, who definitely knows what he talking about, that is why we selected him for the personation,” said Diane Brown, Social Service Planner/Training & Fidelity Liaison, Mental Health Services Act – Prevention & Early Intervention, Riverside County Department of Mental Health.
    “Are you an actor in movies, TV commercials or something?” asked one member of the audience after his presentation.  “I laughed and said no, I just love what I do,” said Dameron.

    Dameron show's the video "The Message" by Grandmaster Flash and the Furious Five to warm up the crowd

    Dameron has acting experience preforming in plays starting in the third grade.  He also took acting classes in high school and college but he admits he’s no Denzel Washington.
    “I wish I was that good, but I’m not.  I’m at the point where I’m not afraid to perform in front of an audience,” said Dameron.
    His presentation was for those delivering Prevention & Early Intervention services for Riverside County Department of Mental Health.
    The county web site says: an objective of Prevention & Early Intervention is to increase capacity for mental health prevention and early intervention programs. These programs are to be provided in places where mental health services are not traditionally given, such as schools, community centers, faith-based organizations, etc.
    The intent of PEI programs is to engage individuals before the development of serious mental illness or serious emotional disturbance or to alleviate the need for additional or extended mental health treatment.
    Dameron’s suggestions for successful advertising include:

    • Use a graphic artist to design brochures, flyers, ads and billboards.  “Your secretary is not a graphic artist.  Ad designers must understand color theory, typography and the best way to design advertising for effective communication.”
    • In the Inland Empire billboards and radio are king.  Use your budget to buy and use these media.
    • Don’t buy promo items if your annual ad budget is less than one million dollars.  Buy billboards, radio, TV, print or web ads.  Too many promo items end up in the closet and not used.  People often buy the wrong promo item and then not enough.  One good billboard in mall or flight of radio commercial will reach more people and deliver more results that your promo items.

    For public relations Dameron suggests:

    • Contract with a PR professional to write your press releases.  Unless your Ph.D., Masters or Bachelors’ degree is in communications, marketing or journalism you are probably not the best person to write your press releases. The media want and need the message delivered in a specific style.  If you don’t understand that style, it’s difficult to earn media coverage.
    • Use a photo with every story and give the media more than one photo choice.
    • Post all of your news releases to your website where they can be easily found.

    Dameron’s PowerPoint presentation can be found on line at the Dameron Communications website: http://www.dameroncommunications.com
    Creating campaigns that work is harder than it looks, and Dameron makes it look easy.   He has launched companies creating millions in profits, increased profits with existing firms and used crisis communications skills to save companies from failure.
    He is creative and tenacious. He pays attention to research, gets on the ground and communicates with customers and front line staff to find customer “hot buttons”. The creative team digests all of this information and together they create a solid thread weaved into a tapestry of effective messaging creating multi-media campaigns that work.
    Dameron effectively implements current technology and finds ways to effectively adopt new technology into campaigns.  He leads a team of creative professionals that create big ideas, engineer’s words and images that capture the audiences’ attention and motivates them to act.
    For more information on Dameron Communications call Carl Dameron at (909) 888-0017.
    About Dameron Communications
    Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. It is an award-winning agency that creates integrated advertising and public relations solutions to increase clients’ sales and profits, inform the public or gain acceptance of potentially controversial issues.
    Dameron Communications creates advertising for television, radio, newspaper, magazine, and billboards, web sites, mobile web applications, email and more. Public relations services include press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.
    Dameron has earned media coverage for clients from: ABC, CBS, NBC, CNBC, CBS MarketWatch; Fox News, CNN, Nightly Business Report; The Wall Street Journal, New York Times, Los Angeles Times, The Washington Post, Dow Jones News Wire, Bloomberg, Reuters, Associated Press, The Press Enterprise, The Sun, The Daily Bulletin, The Daily News, The Daily Press and many more media outlets.


    Dameron’s presentation can be found on line at the following locations:
    The commercials can be seen at the Dameron Communications YouTube channel at:
    The pre-presentation music is on youtube at:
    Download a copy of presentation  at:
    Samples of Dameron Communications TV Commercials:
    Samples of Dameron Communications Radio Commercials:

    Samples of Dameron Communications Work Samples:
    Dameron Communications News site:
    Of course the Dameron Communications website is:

    FREE Public Relations & Advertising career development workshop for students and alumni!

    The LaGrant Foundation has selected Carl M. Dameron, founder and creative director of Dameron Communications to host its first Inland Empire career development workshop for students interested in pursuing a career in advertising or public relations. The Delta Sigma Theta Sorority cosponsors the workshop. Photo by Robert A. Whitehead/CSUSB


    WHO:             The LAGRANT Foundation (TLF) is a nonprofit 501 (c) (3) organization whose mission is to increase the number of ethnic minorities in the fields of advertising, marketing and public relations through scholarships, internships, career development workshops, professional development and mentors to African American/Black, American Indian/Native American, Asian/Pacific Islander American and Hispanic/Latino undergraduate and graduate students.
    WHAT: TLF is partnering with Dameron Communications, to host a career development workshop for students interested in pursuing a career in advertising or public relations.
    WHEN: Friday, September 14, 2012 from noon to 3:00 p.m.
    WHERE: Dameron Communications LLC 255 North “D” Street, Suite 303, San Bernardino, CA 92401
    CONTACT: Programs & Communications Associate Nelly Alonso 323.469.8680, ext. 240  Email: NellyAlonso@LaGrant.com
    The Dameron Communications Difference
    Dameron Communications’ inspired Advertising; Public Relations, Community Relations and Government Relations work has been winning awards and client accolades for more than 20 years. Uniquely, we blend unsurpassed relationships with proven advertising and public relations methods to deliver winning and measurable results.
    We serve clients who make the world a better place – small business or large, government or non-profit, product, service or cause driven.  We primarily serve California’s Los Angeles, Orange, Riverside, San Bernardino and Counties.  For more information or a free one hour consultation call Carl Dameron at (909) 888-0017.

    IE Ad Club Mixer on September 6

    “The new board just finished a very successful strategic planning session,” said incoming President Jacob Poore. “And now we want to share our plans for the coming year with our members and guests.”

    (Rancho Cucamonga, CA) The Inland Empire Ad Club is hosting a mixer to Meet the Board of Directors on Thursday, Sept. 6 in Rancho Cucamonga.
    The casual event at 6pm will be held at Toby Keith’s I Love This Bar & Grill, 12635 North Main Street, and is free to AAF members who register by Aug. 31.
    “The new board just finished a very successful strategic planning session,” said incoming President Jacob Poore.  “And now we want to share our plans for the coming year with our members and guests.”
    Jon Burgess, immediate past president said that current members will pay $10 at the door and non-members $15.
    The American Advertising Federation (AAF) is the largest professional organization for the advertising industry, and hosts the prestigious ADDY Awards every year which recognize excellence in advertising throughout the region.
    To learn more about the event, visit http://aaf-inlandempire.com/events.html or call (909)921-1062.