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    Award-Winning Marketing, Advertising, and Public Relations Professional Dr. Greg Zerovnik, Ph.D., Joins Dameron Communications

    .)  Dr. Greg Zerovnik, Ph.D., an award-winning marketing, advertising, and public relations professional has joined the Dameron Communications team as an advertising and public relations professional

    Dr. Greg Zerovnik, Ph.D., an award-winning marketing, advertising, and public relations professional has joined the Dameron Communications team as an advertising and public relations professional

    (San Bernardino, Calf.)  Dr. Greg Zerovnik, Ph.D., an award-winning marketing, advertising, and public relations professional has joined the Dameron Communications team as an advertising and public relations professional.

    Dr. Zerovnik has won regional awards for his copywriting and graphic design work including: the redesign of peer-reviewed journals for the Society of Critical Care Medicine, he also led the marketing communications effort that resulted in the passage of a $121 million bond issue for Citrus College.

    Dr. Zerovnik has taught marketing and strategic management in MBA programs at several American universities and taught branding and positioning internationally at two universities in the People’s Republic of China on a teaching fellowship. He has also delivered seminars in strategy and marketing to Chinese executives visiting the U.S. in industries as diverse as banking, mining, petrochemicals, and community colleges.

    “We are honored to have Dr. Zerovnik join the Dameron Communications team of diverse, talented Communications professionals.  His creativity, knowledge and skill in media psychology, strategic management, marketing, advertising, and public relations will help our clients grow and prosper,” said agency creative director and founder Carl M. Dameron.

    Dr. Zerovnik belongs to the Academy of Television Arts and Sciences, the Society of Media Psychology and Technology, and has served as a past president for the Inland Empire chapters of the American Advertising Federation (AAF) and the American Marketing Association (AMA). He served a term as Governor for District 15 (Southern California and Southern Nevada) of the AAF.

    Dr. Zerovnik holds an MA and Ph.D. in Media Psychology from Fielding Graduate University. an EMBA from the Drucker Graduate School of Management at Claremont Graduate University and a BFA from the California College of the Arts, majoring in painting and sculpture.

    For more information on advertising and public relations call Carl M. Dameron at (909) 534-9500 or email Carl@DameronCommunications.com

    About Dameron Communications

    Dameron Communications’ is a diverse team of communications professionals delivering inspired advertising: public relations, community relations and government relations. The Agency’s work has won awards and client accolades for more than 30 years.  Uniquely, we blend unsurpassed relationships with proven advertising and public relations methods to deliver winning and measurable results.

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    Shanna Bowen is the Social Media Director at Dameron Communications

    Shanna Bowen is the Social Media Director at Dameron Communications

    Shanna Bowen is the Social Media Director at Dameron Communications

    (San Bernardino, Calf.)  Shanna Bowen, a social media expert with more than 15 years’ experience creating and implementing successful social media campaigns, is the social media director for Dameron Communications.  Shanna joined the team in 2020.

    “We are pioneers in the social media marketing.  Dameron Communcations started working in social media from the inception of the platforms with AOL and Myspace in 2003,” said agency creative director and founder Carl M. Dameron.

    While Shanna is too young to be a social media pioneer, she has extensive success and experience in the field.  “I develop social media content and plans to advance our clients’ brand identity,” said Bowen.

    “Shanna creates consistent, meaningful content on all social media platforms, including writing and editing social media posts, maximizing customer engagement, and promoting social media campaigns,” said Dameron.

    She manages a high volume of daily social media posts.  She communicates with social media followers, including responding to participant questions. Shanna also develops and manages social influencer programs; and, she creates social media events.

    “We are delighted to have Shanna on the Dameron Communications team of diverse, talented Communications professionals,” said Dameron.  “Her creativity, knowledge and skill in social media is an asset to the team and keeps our client’s in touch with their clients, while creating new follwers to advance each client’s individual communications goals.”

    Shanna uses analytical tools such as Google Analytics, Hootsuite Pro, and other social media insight tools to monitor and evaluate our clients’ social media presence and performance. She prepares weekly and monthly reports on social media marketing efforts.

    Shanna constantly adjusts the social media marketing strategy for optimal results. She also stays up to date on best practices and emerging trends in social media.

    For more information on social media marketing call Carl M. Dameron at (909) 534-9500 or email Carl@DameronCommunications.com

     

    About Dameron Communications

    Dameron Communications’ is a diverse team of communications professionals delivering inspired advertising: public relations, community relations and government relations. The Agency’s work has won awards and client accolades for more than 30 years.  Uniquely, we blend unsurpassed relationships with proven advertising and public relations methods to deliver winning and measurable results.

    -30-

    DC-PR-3007.2 Shanna Bowen Social Media

    For More Information call

    Carl Dameron (909) 534-9500 or email

    Carl@DameronCommunications.com

     

    For Immediate Release356 words

    Local College Student Wins National American Advertising Federation Award

    Chris Lopez photo

    WINNING ARTIST—Christopher Lopez, a fashion design student at the Art Institute in San Bernardino holds the gold (ADDY) advertising award he won for his fashion illustrations in the Inland Empire competition earlier this year. On June 13, he won a silver ADDY at the national convention in Las Vegas, becoming the first fashion design student to ever win a national award at the American Advertising Federation competition. The artistic designs are from his award winning HAUS of Wonderland-A Fairy Tale Couture collection of fashion illustrations. Photos by Robert Swapp Photography.

    Christopher Lopez, a junior at the Art Institute wins a Silver ADDY, the first national award by a fashion design student from the Inland Empire
     
    (San Bernardino, CA) A local college student has made history for being the first fashion design student from the Inland Empire to ever win a Silver Award in national competition sponsored by the American Advertising Federation.
     
    Christopher Lopez, 28, of Moreno Valley won a Silver ADDY award in the student competition at the 2015 National American Advertising Federation Conference at Caesar’s Palace in Las Vegas, Nevada on June 13.
     
    Lopez is a third year student in the bachelor of arts program in fashion design at the Art Institute of California-Inland Empire campus in San Bernardino.
     
    His creation, HAUS of Wonderland—A c Tale Couture, earned the award for excellence in the Illustration Campaign category. To advance to the national level, Lopez needed to win at two levels of competition. He first won a gold ADDY in local Inland Empire competition, then a silver award at the district level earlier this year.
     
    The American Advertising Awards (formerly ADDY’s) recognize excellence in professional and student artistic work in a three-tier system, starting in the Inland Empire and advancing to district and national competition. Over 40,000 submissions are received for judging every year at the national level in a variety of categories.
     
    “This is a very prestigious award,” said Su Pak, president of the local chapter of the American Advertising Federation. “It’s the first time a fashion design student from the Inland Empire has advanced to win a silver award at the national level. This is a remarkable achievement and we are very proud of Chris!”
     
    As a student artist, Lopez has a passion for design. “I always like to tell a story with each of my pieces. I want my audience to get drawn into a wonderland-like state when exploring each piece with my designs, and great attention to detail, and that’s exactly what I delivered with this fashionably adventurous collection.”
     
    HAUS of Wonderland-A Fairy Tale Couture is a fashion illustration collection that Lopez says was inspired by Lewis Carroll’s Alice’s Adventures in Wonderland and present day couture fashion.
     
    His collection features four highly stylized sketches that are designed for a couture runway show or costumes for a film, play or musical. “Each piece is based on four characters from the story, featuring the adventurous Alice, the elaborate yet villainous Queen of Hearts and trouble making duo, the Tweedle Twins, Tweedle Dee and Tweedle Dum.”
     
    After graduation from the Art Institute in 2016, Lopez wants be a costume designer for film, TV and the entertainment business. “I love telling stories and making them come to life with my designs. I love working with themes and concepts. I’m an artist at heart and my family says it’s in my blood.” At the Art Institute, career service advisors assist students with job placement as they near graduation.
     
    Lopez is from Los Angeles and grew up in Arcadia where he developed his artistic passion for fashion illustration in high school. Later, he chose the Art Institute in San Bernardino because it was closer to his new home in Moreno Valley and offered everything he wanted to reach his career goals.
     
    What’s his best advice for young aspiring artists? “Achieving this award truly made my Wonderland become a reality,” said Lopez. “Make your Wonderland become a reality by working hard and having true passion for your art and craft.”
    For more information contact: John Barry, public relations, AAF-Inland Empire, jpbarry05@yahoo.com  (714)457-2279 or visit www.aaf-inlandempire.com to learn more about coming events.

    -end-

    Ad Executive to Share Tips On How to Win ADDY Awards

    Dameron Communications won a Bronze Award in the Public Service Poster Division in the 2011 competition.

    Dameron Communications won a Bronze Award in the Public Service Poster Division in the 2011 competition.

    (Ontario, CA) How to submit and win ADDY awards is the topic of a presentation by an advertising executive on Thursday, Nov. 13 from 5:30-7pm at Westwood College in Upland. The event is free and open to the public. It is being sponsored by the Inland Empire chapter of the American Advertising Federation
     
    Mark Landon, owner of the Landon Agency in Ontario will present “Go for ADDY Gold: How to Win An Addy,” based on his extensive experience as chair of the American Advertising Awards at both the local and national level.
     
    American Advertising Awards (ADDY’s) are given annually by the American Advertising Federation (AAF) to recognize excellence in advertising throughout the Inland Empire, both for professional and student work. ADDY awards will be presented on March 13, 2015 at the ADDY Gala in Riverside.
     
    For the past 17 years, Landon has been a member of the National American Advertising Awards Committee of the AAF and has chaired many local ADDY competitions, including Los Angeles, Santa Barbara and the Inland Empire (for over 10 years).
     
    He served two terms as president of the AAF-Inland Empire, two terms as governor, District 15 and two terms as Western Region Chair. He also spent four years on the AAF National Board of Directors and two years on the AAF National Executive Committee.
     
    “Mark is superbly qualified to lead this discussion,” said Su Pak, President of the AAF-IE. “He is a recognized expert on advertising and the ADDY competition. If you want to learn how to organize, enter, submit and win an ADDY, this is not to be missed.” She said that anyone involved in ADDY submissions at ad agencies, local cities or corporations should attend.
     
    Since 1991, the Landon Agency has specialized in entertainment and lifestyle accounts. Landon has created advertising, marketing and public relations campaigns for record labels, professional sporting events, artists, bands, live theater, TV programs and special events.
     
    Westwood College is located at 20 W. 7th St. in Upland, just north of the I-10 at Euclid. To learn more about the event or the AAF, visit http://aaf-inlandempire.com/
     
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    Carl Dameron interviewed on KVCR 91.9

    Carl  M. Dameron Founder and Creative Director of Dameron Communications.

    Carl M. Dameron Founder and Creative Director of Dameron Communications interviewed on KVCR.

    Dameron Communications
    Published On : 2/19/2014
    By : Ken Vincent
    From : KVCR
    Categories : Local, Business
    KVCR commemorates African-American history month by hearing about the history of trying to get nonprofit government and other small groups with small budgets to realize the importance of public relations. KVCR’s Ken Vincent talks with San Bernardino PR pro, Carl M. Dameron.
    Listen to Podcast
    http://kvcr.org/News/Stories/2014/February/0219_Dameron_Communications

    Get your Press Release Published

    The LaGrant Foundation selected Carl M. Dameron, founder and creative director of Dameron Communications to host its first Inland Empire career development workshop for students interested in pursuing a career in advertising or public relations.  The Delta Sigma Theta Sorority cosponsors the workshop.  Photo by Robert A. Whitehead/CSUSB

    The LaGrant Foundation selected Carl M. Dameron, founder and creative director of Dameron Communications to host its first Inland Empire career development workshop for students interested in pursuing a career in advertising or public relations. The Delta Sigma Theta Sorority cosponsors the workshop. Photo by Robert A. Whitehead/CSUSB

    (San Bernardino, CA)  Looking for a great speaker on advertising and public relations? Choose Carl Dameron, Creative Director of Dameron Communications.  He is funny, direct and delivers actionable information you can put to work right away!
    Carl has more than 30 years of successful experience driving national and regional advertising and public relations.
    Carl is available to speak on several advertising and public relations topics including:

    • Advertising – How to create Advertising that works from flyers to TV commercials and everything in between
    • Public Relations – How to get media coverage and increase the positive perception of your organization
    • Government Relations – How to get elected officials to listen and how to leverage their network
    • Community Relations – How get the community to support your goals and objectives

    Call 909) 534-9500  today to book your presentation.
    Dameron Communications Samples:
    Link to TV commercials: http://www.youtube.com/watch?v=k2Yy9VGFNXY&feature=share&list=PLJR8_C-7ySC2d6ZkHj6pCmdBu0Y6SXuvm
    Link to PR TV Clips: http://www.youtube.com/playlist?list=PL2337823B70921E70
    Link to Radio Commercials: https://soundcloud.com/carl-dameron/sets/more-dc-commercials
    Link to Writing Samples: http://www.dameroncommunications.com/blog/
    Link to Art Samples: http://www.dameroncommunications.com/our-work/
     
    Link To Website Samples: 
    http://dameroncommunications.com/
    http://www.lasallemedicalassociates.com/
    http://www.printproplus.net/
    http://claimseducationpanel.com/
    http://www.imageway.com/
    http://iefl.org/
    http://www.casaramonaacademy.org/

    Inland Empire Ad Club Announces New Board

    NEW AD CLUB BOARD:  Top left to right: John Barry, Peter Mobley, John McCarthy, David Tercero, Susan Anderson, Kristine Elledge, Jon Burgess.  BOTTOM, Left to right: Paul Lane, Bobbi Albano, Lacey Kendall, Julie Wright, Su Pak.

    NEW AD CLUB BOARD: Top left to right: John Barry, Peter Mobley, John McCarthy, David Tercero, Susan Anderson, Kristine Elledge, Jon Burgess. BOTTOM, Left to right: Paul Lane, Bobbi Albano, Lacey Kendall, Julie Wright, Su Pak.

    Contact: John Barry, AAF public relations jpbarry05@yahoo.com
     
    (San Bernardino, CA)  The Inland Empire advertising club has announced the new board of directors for 2013-2014.
     
    Incoming president of the American Advertising Federation is Lacey Kendall of North Rialto, a broadcast consultant and radio advisor at Cal State San Bernardino.   She manages Coyote Radio, the university radio station where she mentors over 140 undergraduate students who are studying broadcasting and media.   Kendall has been a broadcaster and on-air host on several local FM stations, including KCAL and KGGI.  She recently hosted the board’s strategic planning retreat to plan for the coming year.
     
    Continuing as board treasurer, Bobbi Albano of North Rialto is a contract analyst with First 5 San Bernardino, a leading funder of support programs for children under five in the Inland Empire.  Albano also produces IE Community, a radio show on KVCR.  She is a script writer for ISLA Earth, produced by the Catalina Island Conservancy at Cal State San Bernardino.
     
    Joining the board as secretary is David Tercero, a career services advisor for students in the school of design at Westwood College in Upland.  He is a U.S. Navy veteran and helps Westwood graduates find jobs in their career fields after graduation.
     
    Jacob Poore from Corona will advise the board as the immediate past president.  He manages Coyote Advertising at Cal State San Bernardino and returns this year to host the Art Bash, an annual AAF art gallery fundraiser for local artists.
     
    New board members at large are membership chair Peter Mobley, president of Mobley Marketing Group.  He is also an active board member in the PickGroup of Young Professionals in Riverside.  Susan Anderson, sales manager at Viamedia in Temecula will coordinate social media & communications.  She is a web design instructor at the Art Institute of California, San Bernardino where she is the advisor for student career portfolio projects.
     
    Also new to the board is Paul Lane, a local morning radio host and bureau chief for NBC News Radio, KCAA AM1050 in San Bernardino.   He will help with outreach to the radio community in the Inland Empire and work on the American Advertising Awards gala.
     
    Returning to the AAF board as co-chair of the American Advertising Awards competition is past club president John McCarthy of Upland.  He is director of marketing at iHerb, a worldwide nutritional supplement company in Moreno Valley and is the incoming secretary of District 15 which includes all AAF clubs in Southern California and Southern Nevada.  McCarthy will continue to be involved with finding speakers and scheduling monthly advertising events for the local chapter.
     
    Jon Burgess, Vice President of Internet Operations at Red Fusion Media in Redlands returns to advise the board as past president.  Burgess was recently elected District Governor of District 15 where he advises all AAF chapters in the district.
     
    Julie Wright is stepping down after five years as secretary but the Wrightwood resident will remain on the board and assist with monthly luncheons and fundraisers.  Su Pak of Los Angeles also returns, stepping up to assist McCarthy as co-chair of the American Advertising Awards.  Pak is the founder of IEShineOn.com, an online search engine for travel and entertainment in the Inland Empire.  John Barry of Newport Beach continues as public relations chair for the AAF.
     
    New board interns are Anahi (Ana) Contreras, a student at Cal State San Bernardino and recent graduate Kristine Elledge,  marketing coordinator and graphic designer at W.F. Taylor Company, Inc. in Fontana.
     
    The local AAF chapter represents the advertising industry in the Inland Empire and annually sponsors the American Advertising Awards (previously called the ADDY’s) for the best advertising in the region. The club also awards academic scholarships to local advertising students.  Each month the chapter sponsors a luncheon speaker who addresses issues and trends in advertising.  Luncheons are open to the public.  For more information about membership, visit www.aaf-inlandempire.com

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    PHOTO CAPTION
    NEW AD CLUB BOARD:  Top left to right: John Barry, Peter Mobley, John McCarthy, David Tercero, Susan Anderson, Kristine Elledge, Jon Burgess.  BOTTOM, Left to right: Paul Lane, Bobbi Albano, Lacey Kendall, Julie Wright, Su Pak.
     

    CalState Radio Consultant Is New President of Local Advertising Club

    Lacey Kendall new AAF president

    Lacey Kendall new AAF president

     
    Contact John Barry,
    AAF public relations
    Jpbarry05@yahoo.com

     
    (San Bernardino, CA)  Lacey Kendall, a radio consultant and broadcast advisor at Cal State San Bernardino has been named president of the Inland Empire Chapter of the American Advertising Federation (AAF).
     
    Kendall served as vice president of the AAF last year where she played a key role in the annual ADDY awards, a gala that recognizes excellence in advertising throughout the Inland Empire.  She also helped organize monthly educational programs and fundraising events for the local chapter.
     
    “I’m so excited to serve as president of the AAF for this coming year.  This chapter has a long history of service to the advertising community in the Inland Empire and I am looking forward to continuing that tradition.”
     
    Her goals for the coming year are, “To increase membership, host an incredible ADDY award competition and strengthen relationships with local colleges and universities who offer advertising as an academic major,” says Kendall.
     
    “We also believe that advertising students should be better connected to the professional organization that represents their industry.  This year we’re going to work to improve those relationships with this AAF chapter and increase the academic scholarships we already offer to deserving advertising students.”
     
     
     
    Kendall, 52, of North Rialto became interested in radio broadcasting at San Bernardino Valley College in 1979 where she hosted ‘Bluegrass Alive!’  Since then she has worked as a producer, manager and on-air host for radio stations in Los Angeles, San Bernardino and Ventura Counties.
     
    Hired to cast voices for worldwide radio and TV commercials at Voice Over LA Studios in Hollywood, she worked on the George H.W. Bush presidential campaign and with clients such as Nike, Touchstone Pictures, Men’s Health Magazine and McDonalds.
     
    In 1994 she started 909Creative, an Inland Empire commercial production company.  She has also taught radio broadcasting at San Bernardino Valley College and at the University of LaVerne.  And in 2003 she worked with American radio news legend Daren Lane to build KCAA/NBC News Radio where she served as operations manager.
     
    In 2007 Kendall was hired as the broadcast consultant at Cal State San Bernardino, where today she advises over 140 students who are studying broadcasting, marketing, advertising and station management.  Her duties include managing Coyote Radio, the Cal State radio station, and she produces My Awesome Empire, a radio show about the Inland Empire and the Isla Earth Radio Series, broadcast over 300 stations in the U.S. and heard by over seven million weekly listeners.  Additionally she continues to host a Saturday show on 96.7 KCAL Rocks where she first worked 33 years ago.
     
    Kendall was born in Lakewood, Ca. and grew up in Rialto.  She earned a B.A. in radio broadcasting from the University of La Verne and a M.A in Communications from Cal State San Bernardino.
     

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    Carl Dameron

    Ad Club Speaker to Discuss Google Shopping & ecommerce on June 13

    For more Information call
    Carl Dameron @ (909) 534-9500

    (Rancho Cucamonga, CA) A luncheon speaker will discuss how to master the new Google Shopping for ecommerce on June 13 at the Old Spaghetti Factory in Rancho Cucamonga.  It is open to the public and registration begins at 11:30AM.

     
    The presentation by Andrew David,  “How To Make Google Shopping Work,” is directed at marketing managers, agencies, business owners, paid search managers and ecommerce managers who control ecommerce websites.  It is sponsored by the Inland Empire Chapter of the American Advertising Federation (AAF).
     
    Davis is the author of Merchant Comparison Shopping Handbook, the first handbook on comparison shopping engines for online retailers.  He is also a columnist for Search Engine Watch.
     
    At CPC Strategy in San Diego, Davis is a marketing manager who focuses on full service comparison shopping for online retailers.  He was previously an account consultant to enterprise online retailers and marketing agencies.  His presentation will explain questions that should be asked before launching an online ecommerce campaign.
     
    “If you are involved with marketing an ecommerce website, you should attend this luncheon,” said John McCarthy, Vice President of the local ad club.  “Google Shopping replaced Google Products and today has fewer retailers than before, which means less competition.  But optimizing your campaigns is the key to success.  Come learn how to design your strategy at this luncheon.”
     
    Early bird registration is $20 for ad club members and the general public before June 7.  After that, the cost is $25 for members and $30 for the public.  To register online, visit https://www.runmyclub.com/aafie/eventcalendar.asp or http://aaf-inlandempire.com/  The Old Spaghetti Factory is located at 11886 Foothill Blvd., Rancho Cucamonga.
     

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    Deadline for ADDY competition is Feb.1

    Dameron Communications won a Bronze Award in the Public Service Poster Division in the 2011 competition.

    Dameron Communications won a Bronze Award in the Public Service Poster Division in the 2011 competition.

    (Riverside, CA)  The deadline for entries in the 2012 ADDY Award competition is Friday, Feb. 1.  The ADDY’s are sponsored annually by the American Advertising Federation-Inland Empire Chapter and award excellence in advertising. ADDY contestants should register their entries online and then drop them off locally in Redlands or at a special event on Jan. 31 in Fontana.

    In the professional category, submissions must include advertising that appeared from January 1 to December 31, 2012, according to the AAF’s John McCarthy, chair of this year’s competition.  Students are welcome to participate and submissions are encouraged.  There are over 100 categories covering all aspects of advertising, including some new and expanded areas this year.
    To register online, visit http://aaf-inlandempire.com, click on ADDYS, download a copy of the competition rules and follow the instruction links. Then, submissions may be dropped off at Red Fusion Media, 104 E. State Street, Suite P, Redlands, CA 92373.
    Another way to drop off entries is at a special ADDY Drop & Drink event at Logan’s Roadhouse in Fontana at 6pm on Thursday, Jan. 31.  ADDY contestants should bring their entries and enjoy a Cover Brand Advertising Jingle game with live music and over $100 in prizes.
    “What a great way to have fun and drop off your ADDY entries at the same time,” said McCarthy.  AAF members pay $10 and non-members $15.  Registration deadline is Jan. 30 on the website.
    McCarthy reminds contestants to use the code ADDY when registering online to avoid the registration fee for any entries dropped off in person.
    The Inland Empire ADDY Awards is the first in a three-tier process, including local, district and national competition. The annual ADDY Gala Awards Dinner to recognize local winners is Friday, March 15 at the Mission Inn in Riverside.
    For the Drop & Drink event, Logan’s Roadhouse is located at 13480 Baseline Avenue in Fontana.  For more information on ADDY submissions, visit HelloJohnMcCarthy@gmail.com or call John McCarthy, (909)921-1062.

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