The LaGrant Foundation has selected Carl M. Dameron, founder and creative director of Dameron Communications to host its first Inland Empire career development workshop for students interested in pursuing a career in advertising or public relations. The Delta Sigma Theta Sorority cosponsors the workshop. Photo by Robert A. Whitehead/CSUSB
FREE PUBLIC RELATIONS & ADVERTISING CAREER DEVELOPMENT WORKSHOP FOR STUDENTS AND ALUMNI! WHO: The LAGRANT Foundation (TLF) is a nonprofit 501 (c) (3) organization whose mission is to increase the number of ethnic minorities in the fields of advertising, marketing and public relations through scholarships, internships, career development workshops, professional development and mentors to African American/Black, American Indian/Native American, Asian/Pacific Islander American and Hispanic/Latino undergraduate and graduate students. WHAT: TLF is partnering with Dameron Communications, to host a career development workshop for students interested in pursuing a career in advertising or public relations. WHEN: Friday, September 14, 2012 from noon to 3:00 p.m. WHERE: Dameron Communications LLC 255 North “D” Street, Suite 303, San Bernardino, CA 92401 CONTACT: Programs & Communications Associate Nelly Alonso 323.469.8680, ext. 240 Email: NellyAlonso@LaGrant.com REGISTER EARLY! SPACE IS LIMITED! The Dameron Communications Difference
Dameron Communications’ inspired Advertising; Public Relations, Community Relations and Government Relations work has been winning awards and client accolades for more than 20 years. Uniquely, we blend unsurpassed relationships with proven advertising and public relations methods to deliver winning and measurable results.
We serve clients who make the world a better place – small business or large, government or non-profit, product, service or cause driven. We primarily serve California’s Los Angeles, Orange, Riverside, San Bernardino and Counties. For more information or a free one hour consultation call Carl Dameron at (909) 888-0017.
“The new board just finished a very successful strategic planning session,” said incoming President Jacob Poore. “And now we want to share our plans for the coming year with our members and guests.”
(Rancho Cucamonga, CA) The Inland Empire Ad Club is hosting a mixer to Meet the Board of Directors on Thursday, Sept. 6 in Rancho Cucamonga.
The casual event at 6pm will be held at Toby Keith’s I Love This Bar & Grill, 12635 North Main Street, and is free to AAF members who register by Aug. 31.
“The new board just finished a very successful strategic planning session,” said incoming President Jacob Poore. “And now we want to share our plans for the coming year with our members and guests.”
Jon Burgess, immediate past president said that current members will pay $10 at the door and non-members $15.
The American Advertising Federation (AAF) is the largest professional organization for the advertising industry, and hosts the prestigious ADDY Awards every year which recognize excellence in advertising throughout the region.
To learn more about the event, visit http://aaf-inlandempire.com/events.html or call (909)921-1062.
(San Bernardino, CA) – Carl Dameron, president of Dameron Communications, has been nominated for recognition in the Fourth Annual Spirit of the Entrepreneur awards sponsored by California State University, San Bernardino.
The award honors local business people who have overcome challenges and given back to their community.
“I am honored to be considered for this award,” Dameron said. Dameron said he also appreciates how this awards program promotes an awareness of entrepreneurship among the Inland Empire’s youth.
“They need to realize there are successful professionals who live right down the street from them,” he said.
Dameron, 47, established Dameron Communications in 1989 after a marketing campaign for his former employer, AutoSound, increased that company’s profits by 250 percent. Despite his marketing success, Auto Sound was not able to keep Dameron on the payroll, so he parlayed that success into a business that has helped many other companies and non-profit organizations reach new customers.
Dameron has also worked as a journalist before, both on radio and newspaper. That experience still helps him in dealing with media.
“I see things with a journalist’s eye,” he said.
Some of Dameron’s earliest customers were in the automotive business, and while he has had large corporations as clients, today’s clients include non-profit organizations that pay a reduced rate. Dameron doesn’t charge them full price because he believes they are performing important services for the community.
For instance, the African-American Health Initiative promotes that African Americans in San Bernardino County will die, on average, 13 years before those of other races. The average African-American man in this county will not live to see his 56th birthday.
As the father of two young girls, Dameron does not want to be part of that statistic.
“I want to see my daughters graduate from high school,” he said. “I want to walk them to the altar on their wedding days.” Dameron also is an event producer.
The largest event he is involved with is the Inland Empire Diversity Job Fairs, and he assists the Inland Empire African-American Chambers of Commerce in bringing these to various San Bernardino and Riverside County locations. In the 14 years, they have helped thousands of residents find jobs close to home.
“People should be able to work where they live,” Dameron said. “The job fairs help local employers meet face to face with local people.”
Even though Dameron has recently started another business, 909Models.com, his workforce is still small, with just four full-time employees. The employees keep busy all day, and are talented at what they do, freeing them to concentrate on increasing business.
“I hire good people and stay out of their way,” he said. Frank Doughton, an account executive with the Riverside Press-Enterprise, nominated Dameron for this award.
“Carl has done so much, with his agency, the job fairs, starting 909Models.com and his agency,” Doughton said. “He has been out there, taking the risks, and I just think it’s time he got some recognition.”
Michael Stull, director of the Inland Center for Entrepreneurship, started this recognition program soon after coming to CSUSB in 2002. His university began the program with assistance from the Press-Enterprise, which continues to be a co-sponsor. Other sponsors this year include Arrowhead Credit Union, Citizens Business Bank, Citibank, Inland Empire National Bank, Loma Linda University Medical Center, Varner Saleson and Brandt LLP, Soren McAdam Christenson LLP, Family Business Partnership, Greater Riverside Chambers of Commerce, Glencrest Investment Advisors, the Riverside Convention Center, Wilkin Guge Marketing, KVCR, KTIE, and Milestone Media.
Stull said this program not only promotes awareness of the Center for Entrepreneurship but also provides role models to CSUSB students interested in starting their businesses.
“Students need to know about the great things people are doing right here,” he said.
The deadline to nominate an entrepreneur is Aug. 15. To do so, go to www.inlandspiritawards.com
For more information, call Stull at (909)) 537-3708
