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    Local College Student Wins National American Advertising Federation Award

    Chris Lopez photo

    WINNING ARTIST—Christopher Lopez, a fashion design student at the Art Institute in San Bernardino holds the gold (ADDY) advertising award he won for his fashion illustrations in the Inland Empire competition earlier this year. On June 13, he won a silver ADDY at the national convention in Las Vegas, becoming the first fashion design student to ever win a national award at the American Advertising Federation competition. The artistic designs are from his award winning HAUS of Wonderland-A Fairy Tale Couture collection of fashion illustrations. Photos by Robert Swapp Photography.

    Christopher Lopez, a junior at the Art Institute wins a Silver ADDY, the first national award by a fashion design student from the Inland Empire
    (San Bernardino, CA) A local college student has made history for being the first fashion design student from the Inland Empire to ever win a Silver Award in national competition sponsored by the American Advertising Federation.
    Christopher Lopez, 28, of Moreno Valley won a Silver ADDY award in the student competition at the 2015 National American Advertising Federation Conference at Caesar’s Palace in Las Vegas, Nevada on June 13.
    Lopez is a third year student in the bachelor of arts program in fashion design at the Art Institute of California-Inland Empire campus in San Bernardino.
    His creation, HAUS of Wonderland—A c Tale Couture, earned the award for excellence in the Illustration Campaign category. To advance to the national level, Lopez needed to win at two levels of competition. He first won a gold ADDY in local Inland Empire competition, then a silver award at the district level earlier this year.
    The American Advertising Awards (formerly ADDY’s) recognize excellence in professional and student artistic work in a three-tier system, starting in the Inland Empire and advancing to district and national competition. Over 40,000 submissions are received for judging every year at the national level in a variety of categories.
    “This is a very prestigious award,” said Su Pak, president of the local chapter of the American Advertising Federation. “It’s the first time a fashion design student from the Inland Empire has advanced to win a silver award at the national level. This is a remarkable achievement and we are very proud of Chris!”
    As a student artist, Lopez has a passion for design. “I always like to tell a story with each of my pieces. I want my audience to get drawn into a wonderland-like state when exploring each piece with my designs, and great attention to detail, and that’s exactly what I delivered with this fashionably adventurous collection.”
    HAUS of Wonderland-A Fairy Tale Couture is a fashion illustration collection that Lopez says was inspired by Lewis Carroll’s Alice’s Adventures in Wonderland and present day couture fashion.
    His collection features four highly stylized sketches that are designed for a couture runway show or costumes for a film, play or musical. “Each piece is based on four characters from the story, featuring the adventurous Alice, the elaborate yet villainous Queen of Hearts and trouble making duo, the Tweedle Twins, Tweedle Dee and Tweedle Dum.”
    After graduation from the Art Institute in 2016, Lopez wants be a costume designer for film, TV and the entertainment business. “I love telling stories and making them come to life with my designs. I love working with themes and concepts. I’m an artist at heart and my family says it’s in my blood.” At the Art Institute, career service advisors assist students with job placement as they near graduation.
    Lopez is from Los Angeles and grew up in Arcadia where he developed his artistic passion for fashion illustration in high school. Later, he chose the Art Institute in San Bernardino because it was closer to his new home in Moreno Valley and offered everything he wanted to reach his career goals.
    What’s his best advice for young aspiring artists? “Achieving this award truly made my Wonderland become a reality,” said Lopez. “Make your Wonderland become a reality by working hard and having true passion for your art and craft.”
    For more information contact: John Barry, public relations, AAF-Inland Empire, jpbarry05@yahoo.com  (714)457-2279 or visit www.aaf-inlandempire.com to learn more about coming events.


    Deadline for ADDY competition is Feb.1

    Dameron Communications won a Bronze Award in the Public Service Poster Division in the 2011 competition.

    Dameron Communications won a Bronze Award in the Public Service Poster Division in the 2011 competition.

    (Riverside, CA)  The deadline for entries in the 2012 ADDY Award competition is Friday, Feb. 1.  The ADDY’s are sponsored annually by the American Advertising Federation-Inland Empire Chapter and award excellence in advertising. ADDY contestants should register their entries online and then drop them off locally in Redlands or at a special event on Jan. 31 in Fontana.

    In the professional category, submissions must include advertising that appeared from January 1 to December 31, 2012, according to the AAF’s John McCarthy, chair of this year’s competition.  Students are welcome to participate and submissions are encouraged.  There are over 100 categories covering all aspects of advertising, including some new and expanded areas this year.
    To register online, visit http://aaf-inlandempire.com, click on ADDYS, download a copy of the competition rules and follow the instruction links. Then, submissions may be dropped off at Red Fusion Media, 104 E. State Street, Suite P, Redlands, CA 92373.
    Another way to drop off entries is at a special ADDY Drop & Drink event at Logan’s Roadhouse in Fontana at 6pm on Thursday, Jan. 31.  ADDY contestants should bring their entries and enjoy a Cover Brand Advertising Jingle game with live music and over $100 in prizes.
    “What a great way to have fun and drop off your ADDY entries at the same time,” said McCarthy.  AAF members pay $10 and non-members $15.  Registration deadline is Jan. 30 on the website.
    McCarthy reminds contestants to use the code ADDY when registering online to avoid the registration fee for any entries dropped off in person.
    The Inland Empire ADDY Awards is the first in a three-tier process, including local, district and national competition. The annual ADDY Gala Awards Dinner to recognize local winners is Friday, March 15 at the Mission Inn in Riverside.
    For the Drop & Drink event, Logan’s Roadhouse is located at 13480 Baseline Avenue in Fontana.  For more information on ADDY submissions, visit HelloJohnMcCarthy@gmail.com or call John McCarthy, (909)921-1062.