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    Deadline for ADDY competition is Feb.1

    Dameron Communications won a Bronze Award in the Public Service Poster Division in the 2011 competition.

    Dameron Communications won a Bronze Award in the Public Service Poster Division in the 2011 competition.

    (Riverside, CA)  The deadline for entries in the 2012 ADDY Award competition is Friday, Feb. 1.  The ADDY’s are sponsored annually by the American Advertising Federation-Inland Empire Chapter and award excellence in advertising. ADDY contestants should register their entries online and then drop them off locally in Redlands or at a special event on Jan. 31 in Fontana.

    In the professional category, submissions must include advertising that appeared from January 1 to December 31, 2012, according to the AAF’s John McCarthy, chair of this year’s competition.  Students are welcome to participate and submissions are encouraged.  There are over 100 categories covering all aspects of advertising, including some new and expanded areas this year.
    To register online, visit http://aaf-inlandempire.com, click on ADDYS, download a copy of the competition rules and follow the instruction links. Then, submissions may be dropped off at Red Fusion Media, 104 E. State Street, Suite P, Redlands, CA 92373.
    Another way to drop off entries is at a special ADDY Drop & Drink event at Logan’s Roadhouse in Fontana at 6pm on Thursday, Jan. 31.  ADDY contestants should bring their entries and enjoy a Cover Brand Advertising Jingle game with live music and over $100 in prizes.
    “What a great way to have fun and drop off your ADDY entries at the same time,” said McCarthy.  AAF members pay $10 and non-members $15.  Registration deadline is Jan. 30 on the website.
    McCarthy reminds contestants to use the code ADDY when registering online to avoid the registration fee for any entries dropped off in person.
    The Inland Empire ADDY Awards is the first in a three-tier process, including local, district and national competition. The annual ADDY Gala Awards Dinner to recognize local winners is Friday, March 15 at the Mission Inn in Riverside.
    For the Drop & Drink event, Logan’s Roadhouse is located at 13480 Baseline Avenue in Fontana.  For more information on ADDY submissions, visit HelloJohnMcCarthy@gmail.com or call John McCarthy, (909)921-1062.


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