Posts Tagged ‘business’
Published On : 2/19/2014
By : Ken Vincent
From : KVCR
Categories : Local, Business
KVCR commemorates African-American history month by hearing about the history of trying to get nonprofit government and other small groups with small budgets to realize the importance of public relations. KVCR’s Ken Vincent talks with San Bernardino PR pro, Carl M. Dameron.
Listen to Podcast
By : Ken Vincent
From : KVCR
Categories : A few years ago, the Moreno Valley schools were in trouble. However, under the leadership of Superintendent Dr. Judy White, the Moreno Valley Unified School District has dramatically turned around, and now has received applause from state education officials, the state teachers’ union, local businesses, and parents of kids who attend Moreno Valley schools. KVCR’s Ken Vincent has a conversation with Superintendent White about how she and the community have pulled together the elements of success in the Moreno Valley School District.
Listen to Podcast
Carl has more than 30 years of successful experience driving national and regional advertising and public relations.
Carl is available to speak on several advertising and public relations topics including:
- Advertising – How to create Advertising that works from flyers to TV commercials and everything in between
- Public Relations – How to get media coverage and increase the positive perception of your organization
- Government Relations – How to get elected officials to listen and how to leverage their network
- Community Relations – How get the community to support your goals and objectives
Call 909) 534-9500 today to book your presentation.
Dameron Communications Samples:
Link to TV commercials: http://www.youtube.com/watch?v=k2Yy9VGFNXY&feature=share&list=PLJR8_C-7ySC2d6ZkHj6pCmdBu0Y6SXuvm
Link to PR TV Clips: http://www.youtube.com/playlist?list=PL2337823B70921E70
Link to Radio Commercials: https://soundcloud.com/carl-dameron/sets/more-dc-commercials
Link to Writing Samples: http://www.dameroncommunications.com/blog/
Link to Art Samples: http://www.dameroncommunications.com/our-work/
Link To Website Samples:
(Redlands, CA) Once upon a time, if a family wanted to build a home, everyone in the community would welcome its new neighbors by pitching in and helping. The home would quickly rise up from the ground, and the grateful new residents of this community would show their gratitude by becoming productive citizens who, in turn, helped other neighbors.
Today, an organization called Habitat for Humanity provides that same kind of help; by organizing community volunteers to help deserving low-income families who as an example make up to $50,950 a year for a family of four build their first home.
It isn’t quite as simple though as it was “once upon a time.” For one thing, in the 21st Century, there are a myriad of law governing how people build houses, and there are permits that must be obtained from several local government agencies. It also takes a great deal of skill and knowledge to put together the type of home in which a modern family would feel comfortable.
To make all of that happen a professional construction manager is essential. At Habitat for Humanity, San Bernardino Area, this construction manager is licensed general contractor Tim Garcia.
“Tim is a professional contractor who is dedicated to his work,” said Dennis Baxter, executive director of the Habitat for Humanity of San Bernardino. “And he is a man who does many good things for his community.”
Garcia has had a relationship with Habitat for Humanity of San Bernardino almost since it began. This connection started at the First Presbyterian Church of San Bernardino, where Garcia and Habitat for Humanity of San Bernardino chapter founder, San Bernardino Mayor Patrick Morris, both attend.
Mayor Morris started the local Habitat chapter in 1992 after working with one of the international organization’s most famous volunteers, former United States President Jimmy Carter. At the beginning, the Mayor’s church got on board by sending teams of volunteers to Habitat for Humanity’s building projects.
Two years later, Garcia signed up for one of those teams, and thoroughly enjoyed this service. Not only did he volunteer many times after that, he also served as a member of the Board of Directors from 1999-2001 and as resident from 2001–2002.
He enjoyed his contributions to Habitat for Humanity hence since 2004; Garcia has been a part-time employee of Habitat for Humanity, serving as its construction manager.
“That meant they started paying me for the things I was already doing,” Garcia said. “It is my job to train and supervise all the volunteers, which I had been doing as a volunteer.”
Habitat for Humanity has thousands of chapters throughout the world, including 15 in southern California. The San Bernardino chapter, established in 1992 by current San Bernardino Mayor Patrick Morris, serves most of San Bernardino County. Its territory extends from Fontana to Yucaipa, and north to the desert and Victor Valley areas.
Garcia is a long time resident of San Bernardino and the son of community leaders and philanthropists Ernie and Dottie Garcia.
All Habitat for Humanity organizations acquire either vacant land or dilapidated homes. From these, Habitat creates quality homes, and provides financial assistance to carefully selected families who will receive these homes when they are complete. The families contribution includes 500 hours of sweat equity in the Habitat for Humanity projects, pay zero interest and pay monthly mortgages of about $500 to $700 a month.
The adults in these families work with Habitat for Humanity staff and community volunteers to construct the homes, although the projects are managed and supervised by licensed general contractors. Since it has volunteer labor, and often uses donated supplies, it constructs homes for less cost than typical construction.
The San Bernardino chapter serves San Bernardino County communities between Fontana and Yucaipa, as well as the Mountain Communities of Running Springs, Lake Arrowhead, and Crestline, and the Upper Desert towns of Hesperia, Apple Valley and Victorville.
Habitat for Humanity has plans to build seven homes in San Bernardino and Grand Terrace for families that as an example make up to $50,950 for a family of four.
To donate, volunteer or for more information, go online to www.habitatsb.org, or call Habitat for Humanity at (909) 478-1176.
About Habitat for Humanity San Bernardino Area, Inc.
Habitat for Humanity San Bernardino Area is the local affiliate of Habitat for Humanity International, a faith-based nonprofit organization that works in partnership with families to strengthen communities and transform lives by building new homes, rehabilitating existing homes, and making affordable home ownership a reality for community members in need.
Habitat for Humanity San Bernardino Area serves San Bernardino County communities between Fontana and Yucaipa, as well as the Mountain Communities of Running Springs, Lake Arrowhead, and Crestline, and the Upper Desert towns of Hesperia, Apple Valley and Victorville.
The Habitat for Humanity ReStore is a deep discounted home improvement store that sells building materials, appliances, home accessories, and furniture. The ReStore accepts donated goods, which are sold to the general public at a fraction of the retail price. All proceeds are used to fund the administration and rehabilitation or construction of Habitat for Humanity homes.
To find out more about Habitat for Humanity, call 909-478-1176 or visit www.HabitatSB.org. We also ask you to LIKE us on Facebook at www.facebook.com/SBReStore.
(San Bernardino, CA) “We are all products. Remember that. As an advertising and public relations creative director, my product is problem solving, knowledge and creativity,” said Carl M. Dameron creative director and founder of Dameron Communications.
“I am going to tell you how to develop an advertising and public relations program to effectively reach your target market, create a positive image of a business in the community and entice the market to buy more of your products, goods and/or services,” said Dameron.
This series has been going for several weeks. Go to the website for the entire backlog at
This is where your research bears fruit. Take the information obtained through your research that tells you who your customer is, what they like, and what they like about your products and services to develop a campaign theme to reach your target market.
This theme must translate well into print, radio, television, your website, billboards, Email, social networks, and direct mail to grab the target’s attention and leave the right impression. If you need help to develop your ads use: and ad agency, freelance artists, university students or talk to your newspaper or radio representative.
You can also call Dameron Communications to help you develop your plan.
We know the goal is to increase sales and profit:
- But of what product ? You want to include all of them but really pick one.
- Of what service? Again I know, you want to include all of them, but again pick one.
- Where is it? Where are your locations or do you come to me?
- When do customers want to buy your stuff? — Winter, spring, summer or fall?
Start by reviewing your sales and promote your most popular product or the thing you are known for.
80 percent of your business comes from 20 percent of your customers. Define who the 20 percent are, what they want and create your campaign to go after more people like them!
For Argosy University they are highly recognized for their Postgraduate degrees in Psychology, Education and Business, that’s their 20 percent. So our goal was to increase enrollment in those programs. They also have bachelors degree completion programs and other offerings.
Slogans – “Campaigns that work!” That’s the Dameron Communications slogan
How do you start? Try creating a quick five-second description of what you do that makes your customer feel better good about buying your product. Then massage it into a slogan.
Here are some examples.
- For SpeakerCraft we created the slogan “The Art of Sound”. They sell speakers and high-end stereo equipment. Not just things to make music, but things to make music sound exceptionally great.
- For the San Bernardino County Department of Public Health AIDS program the slogan was “Know your Status”. We show multiethnic real people and ask the question: “Are you HIV Positive of Negative?”
- For The Magnolia at Highland the slogan is “Affordable Luxury”. This project is a low income senior citizen complex, however it is designed and built like a luxury resort. So we sold it that way. We used the images reserved for luxury spas and luxury resorts, people in the pool, the cabañas and the beautiful entry. Instead of 62 and older we came up with 62 and Better.
- For Argosy University it’s “Education that Works.” This slogan has multiple meanings. Not only does the education help you be a better person, but the reason many people get a post-graduate degree is to get a better job and make more money, so having a degree from Argosy helps to get you more work. The other issue with Universities new to the area is the question of trust. We included the line “quality Education for over 30 years in Psychology, Education and Business” to demonstrate that Argosy was not a new University, just new to the area. This line is to solidify the brand and increase trust. The campaign increase enrollment 450 percent and made the campus the fastest growing start up the history of 22 campus system.
- Yes, it does sound like our slogan. Argosy abandoned it and so we picked it up. Waste not, want not.
Good luck, and remember the target for your slogan is your customers, not you!
To Be Effective In Advertising, Plan And Be Consistent.
- Display your slogan everywhere. This is the email signature for Dameron Communications
For a free one-hour consultation call Carl M. Dameron at (909) 534-9500.
For a free copy of “Effective Advertising & Public Relations” click here to download: DC-701 Effective advertising-legal 51211.
Effective Advertising & Public Relation prints on legal paper
2012 Census of Governments: Finance — Survey of Public Pensions: State-Administered Defined Benefit Data
(San Bernardino, CA) Lacey Kendall, a radio consultant and broadcast advisor at Cal State San Bernardino has been named president of the Inland Empire Chapter of the American Advertising Federation (AAF).
Kendall served as vice president of the AAF last year where she played a key role in the annual ADDY awards, a gala that recognizes excellence in advertising throughout the Inland Empire. She also helped organize monthly educational programs and fundraising events for the local chapter.
“I’m so excited to serve as president of the AAF for this coming year. This chapter has a long history of service to the advertising community in the Inland Empire and I am looking forward to continuing that tradition.”
Her goals for the coming year are, “To increase membership, host an incredible ADDY award competition and strengthen relationships with local colleges and universities who offer advertising as an academic major,” says Kendall.
“We also believe that advertising students should be better connected to the professional organization that represents their industry. This year we’re going to work to improve those relationships with this AAF chapter and increase the academic scholarships we already offer to deserving advertising students.”
Kendall, 52, of North Rialto became interested in radio broadcasting at San Bernardino Valley College in 1979 where she hosted ‘Bluegrass Alive!’ Since then she has worked as a producer, manager and on-air host for radio stations in Los Angeles, San Bernardino and Ventura Counties.
Hired to cast voices for worldwide radio and TV commercials at Voice Over LA Studios in Hollywood, she worked on the George H.W. Bush presidential campaign and with clients such as Nike, Touchstone Pictures, Men’s Health Magazine and McDonalds.
In 1994 she started 909Creative, an Inland Empire commercial production company. She has also taught radio broadcasting at San Bernardino Valley College and at the University of LaVerne. And in 2003 she worked with American radio news legend Daren Lane to build KCAA/NBC News Radio where she served as operations manager.
In 2007 Kendall was hired as the broadcast consultant at Cal State San Bernardino, where today she advises over 140 students who are studying broadcasting, marketing, advertising and station management. Her duties include managing Coyote Radio, the Cal State radio station, and she produces My Awesome Empire, a radio show about the Inland Empire and the Isla Earth Radio Series, broadcast over 300 stations in the U.S. and heard by over seven million weekly listeners. Additionally she continues to host a Saturday show on 96.7 KCAL Rocks where she first worked 33 years ago.
Kendall was born in Lakewood, Ca. and grew up in Rialto. She earned a B.A. in radio broadcasting from the University of La Verne and a M.A in Communications from Cal State San Bernardino.
(SAN BERNARDINO, Calif.) With 24 months of increased employment and retail sales it is quite clear we are in an economic recovery. “But tough economic times convinced too many companies stop advertising their business, or they cut their public relations budget because its easier than cutting people,” says Carl M. Dameron, founder and Creative Director of Dameron Communications, (DameronCommunications.com) a leading public relations and advertising agency serving California.
“The problem is many companies have been so lean for so long they have forgotten they must increase their ad budget to get more customers. They are still in survival mode and afraid to advertise. Waiting could very well be the wrong thing to do now,” said Dameron.
A free brochure from Dameron Communications, Effective Advertising & Public Relations, outlines a step-by-step program to effectively reach a company’s target market, create a positive image of the business and entice their target market to use their products and services.
According to Dameron the solution to increasing business in a changing economy is to change your advertising strategy. “The recession is ending and pent up demand is driving increased traffic and sales at many businesses. Buyers are redefining their purchases based on what they need, not just want.
Dameron offers more solutions to energize or create and implement an effective advertising and public relations strategy.
The program consists of four major components: research, ad development, media planning and placement and finally ad monitoring for effectiveness. While a successful campaign fulfills all four components, a combination of effective planning and consistency is also required to be effective.
Additionally, Dameron’s guide gives information on developing effective public relations, government relations and community relations strategies.
Dameron goes one step further. “If your business needs help sorting out your media options or creating a new message, we will provide you a free one-hour consultation on your advertising, public relation plan.”
For a free copy of Effective Advertising & Public Relations go on line to DameronCommunications.com. For a free one-hour consultation call Carl Dameron at (909) 534-9500.
The Dameron Communications Difference
Dameron Communications’ inspired Advertising; public relations, community relations and government relations work has been winning awards and client accolades for more than 20 years. Uniquely, we blend unsurpassed relationships with proven advertising and public relations methods to deliver winning and measurable results.
We serve clients who make the world a better place – small business or large, government or non-profit, product, service or cause primarily in California’s Orange, Riverside and San Bernardino Counties.
For more information or a free one-hour consultation call us in (909) 534-9500.
Click her to download the PDF: DC-711 legal effective advertising web
For More information call
Carl M. Dameron@(909) 534-9500
For Immediate Release
Jazz and Wine Festival to Benefit Local Foster Children
(Redlands, CA) Knotts Family Agency hosts their annual Summer Soiree Jazz and Wine Tasting “Under the Stars” at Edwards Mansion in Redlands on Saturday, August 17, at 7:00 p.m.; Tickets are $40 per person.
Knotts Family Agency works with the Department of Children & Family Services both in San Bernardino and Riverside to identify Homes & Families for Foster children of all ages.
Proceeds will help local foster children experience ‘Cultural Enrichment’ in activities such as sports, book clubs, music lessons, music festivals, trips to museums and art galleries. “The enhanced cultural exposure will have a significant positive impact on our children’s lives,” said Gwen Knotts, CEO of Knotts Family Agency.
Edwards Mansion’s beautiful Victorian Tea Garden is the site for The Summer Soiree. The Garden has a picturesque fountain, hand-painted tiles in romantic motif, shade trees, colorful flowers and vine-covered arbors combine to create an elegant setting.
“Join us for a great night of Jazz from “One Touch Management” and Wine Tasting from Wine Guyz at the Edwards Mansion.
For more information please call: Sandy Oquin at (909) 880-0600 or go online to http://www.KnottsFamilyAgency.org
Please Make Checks payable to: Knotts Family Agency, 1505 W. Highland Ave., San Bernardino, CA 92411