Posts Tagged ‘claremont’

Claremont Links presents Community Service Award to Connie Leyva

Written by Carl Dameron on February 3, 2023. Posted in Claremont Links

The Honorable Connie Leyva a former California State Senator and current executive director of KVCR TV/FM

The Claremont Links will present its Community Service Award to the Honorable Connie Leyva a former California State Senator and current executive director of KVCR TV/FM at the annual Red Dress Luncheon.

Claremont, Calif. Amaryllis Watkins, president of the Claremont Area (CA) Chapter of The Links, Incorporated, announces the return of the Red Dress Luncheon at the Sheraton-Fairplex Hotel in Pomona since the pandemic restrictions were lifted. “This exciting event will be held on February 18, 2023. Reception at 10 am followed by Luncheon and Program at 11:30 am.,” said Watkins.

Amaryllis Watkins, president of the Claremont Area (CA) Chapter of The Links, Incorporated

Community Service Award will be presented to the Honorable Connie Leyva a former California State Senator and current executive director of KVCR TV/FM- the Inland Empire’s only public media station.

Mistress of Ceremony for the day is Dr. Soraya M. Coley the sixth president of the California State Polytechnic University, Pomona. The Keynote Speaker is Dr. Gloria Morrow, the CEO of GM Psychological Services and Director of Behavioral Health for Unicare Community Health Center, who is one of the nation’s leading clinical psychologists.

Heart disease is the leading killer for both men and women according to 2021 statistics with Blacks two to three times more likely to die of the deadly disease. The event will focus on heart health, especially that of women.

“Our goal is to raise awareness about the prevention of heart disease because, according to 2021 statistics, heart disease is the leading killer for both men and women.,” said Watkins.

“We encourage prevention that is gained by knowing your “cholesterol and glucose numbers”. Experts also encourage us all to exercise regularly, manage stress, and maintain a healthy diet and weight. We will have health professionals at the Red Dress luncheon to answer questions and share information on prevention,” said Watkins.

This event is also a fundraiser that delivers funds for The Links, Incorporated to provide college scholarships and other services to graduating high school students, continuing college students, and medical and law students.

The Claremont Area (CA) Chapter of The Links provides transformational community service which includes families transitioning from homelessness and the mentoring of students to ensure their college graduation.

“Please consider supporting our event by attending the luncheon or by donating on our website www.claremontarealinks.com. “Those who are happiest are those who do the most for others”. ~Booker T. Washington,” said Watkins.

Biographies

Dr. Soraya M. Coley ~ Mistress of Ceremony

Dr. Soraya M. Coley is the sixth president of the California State Polytechnic University, Pomona (Cal Poly Pomona).

Dr. Soraya M. Coley is the sixth president of the California State Polytechnic University, Pomona (Cal Poly Pomona). An accomplished educator and administrator with four decades of experience in higher education, Dr. Coley is the first woman and the first African American scholar to be named president of Cal Poly Pomona. She has ushered in a new era of strategic leadership for the campus, establishing a vision for Cal Poly Pomona as a model for an inclusive polytechnic university that inspires creativity, discovery, and innovation embraces local and global challenges, and transforms lives. In 2019, California Governor Gavin Newsom appointed Dr. Coley to the California Future of Work Commission, which is charged with making recommendations to the Governor and Legislature regarding the kinds of jobs Californians could have in the decades to come. Additionally, Dr. Coley is a member of the American Council on Education Women’s Network, the Los Angeles Area Chamber of Commerce, the Pasadena Bioscience Collaborative, and the Los Angeles Coalition for the Economy and Jobs. She is a former member of the board of directors for Children and Family Futures as well as the Kern County Schools’ “Ready to Start” program. In 2000, she was recognized as “One of Ten Women Making a Difference” by Orange County Metro Magazine.

Connie Leyva ~ Community Service Award Winner

Community Service Award will be presented to the Honorable Connie Leyva a former California State Senator and current executive director of KVCR TV/FM

The Honorable Connie Leyva is a former California State Senator and current executive director of KVCR TV/FM- the Inland Empire’s only public media station. San Bernardino Community College District Chancellor Diana Z. Rodrigues said, “Connie Leyva has spent her entire career centering Inland Empire families, and she’ll bring her passion for our region’s success to advance KVCR’s success.” At KVCR, she oversees their long-range plan which includes expanding student training opportunities for careers in media and journalism, broadcasting the country’s only twenty-four-hour national Native American and World Indigenous television channel, growing content relevant to Riverside and San Bernardino counties, and strengthening community partnerships and raising funds.

Dr. Gloria Morrow~ Keynote Speaker

Dr. Gloria Morrow, the CEO of GM Psychological Services and Director of Behavioral Health for Unicare Community Health Center, is one of the nation’s leading clinical psychologists.

Dr. Gloria Morrow, the CEO of GM Psychological Services and Director of BehavioralHealth for Unicare Community Health Center, is one of the nation’s leading clinical psychologists. She serves as a Diversity, Equity, and Inclusion Consultant and a Lead Trainer for the CBMCS (California Brief Multicultural Competency Scale) Training Program. Dr.Gloria also facilitates a wide range of training relevant to cultural humility and cultural competency. She has served as a consultant for The King Center in Atlanta, Georgia, where. Bernice King serves as the CEO. Dr. Gloria’s work surrounding the role of Spirituality in recovery has gained notoriety with the development of a three-day training and handbook entitled S.A.F.E. (Spirituality and Faith Empowers) to equip the faith community and mental health professionals to help hurting people. She is also known for her extensive leadership and team-building training. Dr. Gloria is a sought-after keynote speaker and workshop facilitator for conferences and retreats, who discusses mental health and life skills topics for women and men. Dr. Gloria has authored several books and has appeared as a frequent guest on various news networks and a variety of radio shows, including Stevie Wonder’s KJLH.

About The Claremont Area Chapter of the Links, Incorporated

The Claremont Area Chapter in the tradition of the Links, Incorporated is committed to linking our friendship and resources to form a chain of strength, pride, and trust which works to improve the quality of life in our joint communities. Our voluntary efforts, energies, talents, and thrusts are dedicated to stimulating and supporting the positive goals and aspirations of minorities, through our commitment to our national programmatic thrust. In our 35-year history, the Claremont Area Links has made great strides in developing and implementing exemplary programs in the Inland Empire of Southern California.

Creating an Advertising Campaign That WORKS – Ad Development

Written by Admin on September 4, 2013. Posted in Dameron Communications

(San Bernardino, CA) “We are all products. Remember that. As an advertising and public relations creative director, my product is problem solving, knowledge and creativity,” said Carl M. Dameron creative director and founder of Dameron Communications.

“I am going to tell you how to develop an advertising and public relations program to effectively reach your target market, create a positive image of a business in the community and entice the market to buy more of your products, goods and/or services,” said Dameron.

This series has been going for several weeks. Go to the website for the entire backlog at
at DameronCommunications.com /blog

: This January 2012 ad uses the campaign theme for the Magnolia at Highland – “Affordable Luxury”. We also target seniors by saying, “For ages 62 and better”. The campaign was very successful. The senior apartments have 100+ person waiting list.

Ad development
This is where your research bears fruit. Take the information obtained through your research that tells you who your customer is, what they like, and what they like about your products and services to develop a campaign theme to reach your target market.

This theme must translate well into print, radio, television, your website, billboards, Email, social networks, and direct mail to grab the target’s attention and leave the right impression. If you need help to develop your ads use: and ad agency, freelance artists, university students or talk to your newspaper or radio representative.

You can also call Dameron Communications to help you develop your plan.

Campaign goal
We know the goal is to increase sales and profit:

But of what product ? You want to include all of them but really pick one.
Of what service? Again I know, you want to include all of them, but again pick one.
Where is it? Where are your locations or do you come to me?
When do customers want to buy your stuff? — Winter, spring, summer or fall?

Start by reviewing your sales and promote your most popular product or the thing you are known for.

80 percent of your business comes from 20 percent of your customers. Define who the 20 percent are, what they want and create your campaign to go after more people like them!

For Argosy University they are highly recognized for their Postgraduate degrees in Psychology, Education and Business, that’s their 20 percent. So our goal was to increase enrollment in those programs. They also have bachelors degree completion programs and other offerings.

Slogans – “Campaigns that work!” That’s the Dameron Communications slogan

How do you start? Try creating a quick five-second description of what you do that makes your customer feel better good about buying your product. Then massage it into a slogan.

Here are some examples.

For SpeakerCraft we created the slogan “The Art of Sound”. They sell speakers and high-end stereo equipment. Not just things to make music, but things to make music sound exceptionally great.

For the San Bernardino County Department of Public Health AIDS program the slogan was “Know your Status”. We show multiethnic real people and ask the question: “Are you HIV Positive of Negative?”

: Are you HIV Positive of Negative? Do you know? You should know. Take control. Get checked for free at the San Bernardino County Health Department.

For The Magnolia at Highland the slogan is “Affordable Luxury”. This project is a low income senior citizen complex, however it is designed and built like a luxury resort. So we sold it that way. We used the images reserved for luxury spas and luxury resorts, people in the pool, the cabañas and the beautiful entry. Instead of 62 and older we came up with 62 and Better.

: The Magnolia at Highland Senior Citizen Apartments’ Grand Opening invitation created for Western Seniors Housing. It clearly shows the luxury features available in the Senior Apartments.

For Argosy University it’s “Education that Works.” This slogan has multiple meanings. Not only does the education help you be a better person, but the reason many people get a post-graduate degree is to get a better job and make more money, so having a degree from Argosy helps to get you more work. The other issue with Universities new to the area is the question of trust. We included the line “quality Education for over 30 years in Psychology, Education and Business” to demonstrate that Argosy was not a new University, just new to the area. This line is to solidify the brand and increase trust. The campaign increase enrollment 450 percent and made the campus the fastest growing start up the history of 22 campus system.

Yes, it does sound like our slogan. Argosy abandoned it and so we picked it up. Waste not, want not.

: “Education That Works” was the slogan we created for Argosy University. This is the billboard we created, we also created newspaper ads, plus magazine and radio commercials.

Good luck, and remember the target for your slogan is your customers, not you!

To Be Effective In Advertising, Plan And Be Consistent.

: Display your slogan everywhere. This is the email signature for Dameron Communications

Read more
For a free one-hour consultation call Carl M. Dameron at (909) 534-9500.
For a free copy of “Effective Advertising & Public Relations” click here to download: DC-701 Effective advertising-legal 51211.
Effective Advertising & Public Relation prints on legal paper