(San Bernardino, CA) “We are all products. Remember that. As an advertising and public relations creative director, my product is problem solving, knowledge and creativity,” said Carl M. Dameron creative director and founder of Dameron Communications.
“I am going to tell you how to develop an advertising and public relations program to effectively reach your target market, create a positive image of a business in the community and entice the market to buy more of your products, goods and/or services,” said Dameron.
This series has been going for several weeks. Go to the website for the entire backlog at
at DameronCommunications.com/blog
This January 2012 ad uses the campaign theme for the Magnolia at Highland – “Affordable Luxury”. We also target seniors by saying, “For ages 62 and better”. The campaign was very successful. The senior apartments have 100+ person waiting list.
Ad development
This is where your research bears fruit. Take the information obtained through your research that tells you who your customer is, what they like, and what they like about your products and services to develop a campaign theme to reach your target market.
This theme must translate well into print, radio, television, your website, billboards, Email, social networks, and direct mail to grab the target’s attention and leave the right impression. If you need help to develop your ads use: and ad agency, freelance artists, university students or talk to your newspaper or radio representative.
You can also call Dameron Communications to help you develop your plan.
Campaign goal
We know the goal is to increase sales and profit:
But of what product ? You want to include all of them but really pick one.
Of what service? Again I know, you want to include all of them, but again pick one.
Where is it? Where are your locations or do you come to me?
When do customers want to buy your stuff? — Winter, spring, summer or fall?
Start by reviewing your sales and promote your most popular product or the thing you are known for.
80 percent of your business comes from 20 percent of your customers. Define who the 20 percent are, what they want and create your campaign to go after more people like them!
For Argosy University they are highly recognized for their Postgraduate degrees in Psychology, Education and Business, that’s their 20 percent. So our goal was to increase enrollment in those programs. They also have bachelors degree completion programs and other offerings.
Slogans – “Campaigns that work!” That’s the Dameron Communications slogan
How do you start? Try creating a quick five-second description of what you do that makes your customer feel better good about buying your product. Then massage it into a slogan.
Here are some examples.
For SpeakerCraft we created the slogan “The Art of Sound”. They sell speakers and high-end stereo equipment. Not just things to make music, but things to make music sound exceptionally great.
For the San Bernardino County Department of Public Health AIDS program the slogan was “Know your Status”. We show multiethnic real people and ask the question: “Are you HIV Positive of Negative?”
Are you HIV Positive of Negative? Do you know? You should know. Take control. Get checked for free at the San Bernardino County Health Department.
For The Magnolia at Highland the slogan is “Affordable Luxury”. This project is a low income senior citizen complex, however it is designed and built like a luxury resort. So we sold it that way. We used the images reserved for luxury spas and luxury resorts, people in the pool, the cabañas and the beautiful entry. Instead of 62 and older we came up with 62 and Better.
The Magnolia at Highland Senior Citizen Apartments’ Grand Opening invitation created for Western Seniors Housing. It clearly shows the luxury features available in the Senior Apartments.
For Argosy University it’s “Education that Works.” This slogan has multiple meanings. Not only does the education help you be a better person, but the reason many people get a post-graduate degree is to get a better job and make more money, so having a degree from Argosy helps to get you more work. The other issue with Universities new to the area is the question of trust. We included the line “quality Education for over 30 years in Psychology, Education and Business” to demonstrate that Argosy was not a new University, just new to the area. This line is to solidify the brand and increase trust. The campaign increase enrollment 450 percent and made the campus the fastest growing start up the history of 22 campus system.
Yes, it does sound like our slogan. Argosy abandoned it and so we picked it up. Waste not, want not.
“Education That Works” was the slogan we created for Argosy University. This is the billboard we created, we also created newspaper ads, plus magazine and radio commercials.
Good luck, and remember the target for your slogan is your customers, not you!
To Be Effective In Advertising, Plan And Be Consistent.
Display your slogan everywhere. This is the email signature for Dameron Communications
Read more
For a free one-hour consultation call Carl M. Dameron at (909) 534-9500.
For a free copy of “Effective Advertising & Public Relations” click here to download: DC-701 Effective advertising-legal 51211.
Effective Advertising & Public Relation prints on legal paper
LaSalle Medical Associates celebrates 29 years of service with 160,000 patients
(SAN BERNARDINO, Calif.) In June 1984 Dr. Albert Arteaga and Maria his wife, a nurse started their medical practice not just to heal the sick and injured, but to change patients’ perception of “going to the doctor.”
Dr. Arteaga explains, “I want everyone to feel that going to the doctor is no more intimidating than going to the grocery store.”
The Arteaga’s also built their practice on the belief that “everyone deserves high quality health care”. Everyone also deserves to be treated by their doctor with “dignity and respect regardless of ethnicity or income”.
That philosophy has been successful. On the first day of his practice Dr. Albert Arteaga and Maria saw two patients at their clinic at 17577 Arrow Boulevard in Fontana. Now LaSalle Medical Associates cares for 160,000 patients across nine counties in California.
Success came quickly as word spread of caring doctors that also accepted Medi-Cal and affordable cash payments.
By 1992 the Fontana location grew and LaSalle had added clinics in Hesperia and two in San Bernardino
On the first day, owner Dr. Albert Arteaga and his wife Maria then employed as his nurse and still his chief assistant saw two patients at their clinic in Fontana. Today, LaSalle Medical Associates has grown to four clinics and 120 employees, and an Independent Practice Association (IPA) serving more than 1,900 doctors.
To run the growing business the Arteaga’s opened a corporate office in San Bernardino at 685 Carnegie Drive, Suite 230.
The Arteaga’s started an Independent Practice Association or IPA in 1995 in response to changes in health care created by government and insurance companies. The insurance companies prefer to negotiate for health care services and compensation with groups of physicians rather than individual doctors.
LaSalle Medical Associates accepted the challenge and has grown to a network of 1,900 independently contracted doctors, hospitals and clinics, delivering high quality patient care. Now LaSalle Medical Associates is one of the largest independent minority owned healthcare companies in California.
LaSalle has a team of 120 healthcare professionals at LaSalle’s four clinics in San Bernardino County. Through its IPA 1,900 independently contracted doctors, hospitals and clinics, deliver high quality patient care in Riverside, San Bernardino, Los Angeles, Stanislaus, Fresno, Kings, Tulare, San Joaquin and Madera counties.
“I think 29 years shows we have been doing good things for our patients and employees and we have been doing it for a long time,” Dr. Arteaga said. He added, “It proves two things. Number One, we are honest. Number two we are reliable. We aren’t here today and gone tomorrow. In the medical field, being solid means being reputable and reliable.”
In 29 years of business the Arteaga’s have seen good times and bad, recession and boom, and several business challenges. Through it all Dr. Arteaga has strived not only to be a great physician, but also a good businessman.
“Treating patients with dignity and respect is not only the right thing to do, it is also a good business practice, it has built us a solid, loyal patient base,” said Dr. Arteaga.
Those patents in turn recommended LaSalle Medical Associates to their friends and family. Some of who now have chosen LaSalle for their health care needs for three generations.
“It’s not usual for us to see the second generation of children we started treated 29 years ago,” said Maria Arteaga. “We are honored to be trusted with the lives of our patients and their children.”
The LaSalle Medical Associates Healthcare team gave more than 10,000 flu vaccines last year. LaSalle is getting ready for this years flu season. Left to right: Dr. Joseph V. Selvarj, Dr. Albert Arteaga, Dr. Cheryl Emoto, and Dr. Felix A. Albano.
The new flu season starts September 1, 2013 with flu vaccines available at all LaSalle clinics. LaSalle has the Fluzone High Dose vaccine for seniors, the intradermal flu vaccine is a shot that is injected into the skin instead of the muscle, and nasal flu mists for children and adults. Photo by: Chris Sloan
The Arteaga’s have also focused on keeping expenses low and service quality high. And they have helped many patients who might otherwise struggle to pay for even basic medical care to find insurance that will pay the bill.
Since Dr. Arteaga’s specialty is pediatrics, La Salle Medical Associates initially focused on serving children of the lower income and disabled. Dr. Arteaga quickly realized there were even greater community needs.
With his guidance, LaSalle expanded its service to include family and internal medicine, and obstetrics/gynecology. All stemming from the Arteaga’s “obligation” to “help whenever we can.”
Public and professional recognition has not escaped LaSalle Medical Associates and The Arteaga’s.
In 2012 Dr. Albert Arteaga, became California’s first-ever CDC Childhood Immunization Champion and one of only 39 across the country receiving the prestigious honor.
The California Medical Association awarded him the “Ethnic Physician’s Leadership Award,” recognizing his contributions to medical care in the Latino community. He also was named one of the top 15 Latino-owned businesses in the Inland Empire by Hispanic Lifestyle magazine.
Dr. Arteaga was awarded the San Bernardino County Medical Society’s Merlin Hendrickson M.D. Award for his outstanding contribution to the community.
Inland Empire Health Plan selected LaSalle’s clinics as Riverside and San Bernardino counties’ best healthcare provider, while the African American Health Initiative selected LaSalle as a “model provider” of Black healthcare in San Bernardino County.
The San Bernardino Board of Supervisors has presented Dr. Arteaga a Resolution for his outstanding community efforts, and the Inland Empire Health Plan awarded LaSalle Medical Associates a Proclamation Award in appreciation of outstanding community work and for being the state’s number one enroller of the Healthy Families program, an insurance plan for children of low-to middle-income families.
What does the future hold?
“As a large provider of service to Medi-Cal patients we understand what the state’s implementation of the Affordable Care Act and expansion of Medi-Cal means here in California. A lot of uninsured people with a high demand for service are going to be coming to doctors, clinics and hospitals in 2014. LaSalle is preparing to welcome those one million new low income patients in the nine counties we serve,” said Dr. Arteaga.
He added, “We are recruiting more health care professionals to increase our ability to provide more health care to more patients at the rate Medi-Cal pays”.
LaSalle has also created new partnerships to fund expansion and is contracting with more cost effective service providers with larger service areas for lab work, x-rays, imaging and supplies, and expanded their billing and payment capabilities. More info please visit homeinsurance-companies.com.
Dr. Albert Arteaga. The California Medical Association awarded him the “Ethnic Physician’s Leadership Award,” recognizing his contributions to medical care in the Latino community. He also was named one of the top 15 Latino-owned businesses in the Inland Empire by Hispanic Lifestyle magazine.
For the Arteaga’s success is defined by service to those in need of medical services. By any measure LaSalle Medical Associates patient growth is a testimony to their service to their communities. Not bad for a couple of idealist who wanted not just to heal the sick and injured, but to change patients’ perception of “going to the doctor.”
For more information about LaSalle Medical Associates, call (909) 890-0407 or go on line to LaSalleMedical.com.
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LaSalle-PR-213.4 Anniversary
For More information call
Carl M. Dameron@ (909) 534-9500
“For families with no insurance, LaSalle Medical Associates offers immunizations for free through the California Vaccines for Children program.”
(San Bernardino, Calif.) – August is the month many Inland Empire children head back to school. Many of them, especially in grades 7-12, need to make sure they have all the necessary back-to-school immunizations.
At LaSalle Medical Associates children can get their vaccinations for free, often the same day.
“At LaSalle we know how important childhood immunizations are to parents, schools and children’s health. With most Inland Empire children starting school in only a few weeks, a delay could result in children missing school,” said Dr. Albert Arteaga, president of LaSalle Medical Associates, Inc.
Dr. Arteaga urges parents to schedule appointments for their child’s back-to-school examinations as soon as possible with a letter to all parents served by their four clinics in Fontana, San Bernardino and Hesperia.
“I received a letter from LaSalle reminding me to bring in my children for their annual check ups and immunizations. I called at 8:30 a.m. Monday morning to get an appointment for 2 p.m. the same day,” said Malaika Jacocks. “We lost our shot record and the nurse gave us certified copies for the school – without being asked, she was so nice.”
The California Department of Public Health (CDPH) encourages all parents to have their children immunized. According CDPH:
Children need immunizations (shots) to protect them from certain dangerous childhood diseases. Without immunizations, your child can get these diseases – some of which have no cure.
When you get your children fully immunized, you are giving them the best protection against these diseases. Getting immunized also helps protect your community.
Diseases spread more easily from person to person if people don’t have all their shots.
“Children in families who receive Medi-Cal will not be charged for school vaccines,” Dr. Arteaga said. “And for families with no insurance, we can offer this immunization for free through the California Vaccines for Children program.”
The California Vaccines for Children program is a federally funded program.
The state of California requires that all children in grades 7-12 be immunized against whooping cough, also known as pertussis. Before starting classes, children in these grades must show proof of having been immunized after their 10th birthday.
“Most children are immunized against pertussis before they started kindergarten,” said Dr. Arteaga. “But the immunization weakens over time, so the new law makes sure adolescents are still adequately protected against this disease.”
This state law came after an epidemic of pertussis cases in 2010, affecting more than 9,000 people and causing 10 deaths, including two infants in San Bernardino County. Pertussis epidemics affected many states in 2012 and California rates appear to be higher than usual again in 2013.
Vaccinating older children not only keeps them healthy, but also prevents the disease from spreading from adolescents to infants and preschoolers, who are at greater risk of serious complications.
Children starting kindergarten also need immunizations, including a pertussis, tetanus and diphtheria vaccine designed for young children called DTaP. They also need proof of immunization against measles, mumps, rubella, hepatitis and Varicella (chicken pox.)
“If parents have kept up with their child’s immunizations from birth, only booster immunizations are needed for kindergarteners,” Dr. Arteaga said. “However, if the child is behind on their other required immunizations, they may need several doses of immunizations to get caught up.”
For additional information about LaSalle Medical Associates, call (909) 890-0407.
About LaSalle Medical Associates established in 1984
LaSalle Medical Associates is one of the largest independent minority owned healthcare companies in Riverside and San Bernardino Counties. Medi-Cal and Healthy Families primarily serve LaSalle’s patients. LaSalle also accept Blue Cross, Blue Shield, Molina, Care 1st, Health Net and Inland Empire Health Plan (IEHP).
LaSalle Medical Associates, Inc operates four clinics employing more than 120 dedicated healthcare professionals, treating children, adults and seniors in San Bernardino County. LaSalle’s clinics are located at 17577 Arrow Blvd. in Fontana, 16455 Main St. in Hesperia, 1505 West 17th St. and 565 N. Mt. Vernon Ave. in San Bernardino.
LaSalle Medical Associates, Inc. is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals and clinics, delivering high quality patient care to approximately 160,000 residents in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino, San Joaquin and Tulare Counties.
LaSalle’s IPA members in the Inland Empire include: LaSalle Medical Associates, Banning Medical Group and San Bernardino Urological Associates. Hospital affiliations include: Rancho Springs Medical Center, Arrowhead Regional Medical Center, Community Hospital of San Bernardino, St. Bernadine Medical Center, Mountains Community Hospital, Redlands Community Hospital, Loma Linda University Medical Center, Corona Regional Medical Center, Riverside County Medical Center, and Parkview Community Hospital.
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LaSalle-PR-215.3 Annual Shots Kids
For More information callCarl Dameron@ (909) 534-9500
Carl M. Dameron
This release provides a comprehensive look at the financial selling annuities activity and membership information of the nation’s 227 state-administered defined benefit retirement systems.
Statistics are shown at the national and state levels for revenues, expenditures, cash and investment holdings, membership and beneficiaries. This information includes actuarial liability statistics, which project bail bonds orange county the total obligation required to cover costs for providing pensions to former and present employees.
For more information on the review of iq option , go to http://www.census.gov/govs/retire/state_retire.html. or click here
(San Bernardino, CA) Lacey Kendall, a radio consultant and broadcast advisor at Cal State San Bernardino has been named president of the Inland Empire Chapter of the American Advertising Federation (AAF).
Kendall served as vice president of the AAF last year where she played a key role in the annual ADDY awards, a gala that recognizes excellence in advertising throughout the Inland Empire. She also helped organize monthly educational programs and fundraising events for the local chapter.
“I’m so excited to serve as president of the AAF for this coming year. This chapter has a long history of service to the advertising community in the Inland Empire and I am looking forward to continuing that tradition.”
Her goals for the coming year are, “To increase membership, host an incredible ADDY award competition and strengthen relationships with local colleges and universities who offer advertising as an academic major,” says Kendall.
“We also believe that advertising students should be better connected to the professional organization that represents their industry. This year we’re going to work to improve those relationships with this AAF chapter and increase the academic scholarships we already offer to deserving advertising students.”
Kendall, 52, of North Rialto became interested in radio broadcasting at San Bernardino Valley College in 1979 where she hosted ‘Bluegrass Alive!’ Since then she has worked as a producer, manager and on-air host for radio stations in Los Angeles, San Bernardino and Ventura Counties.
Hired to cast voices for worldwide radio and TV commercials at Voice Over LA Studios in Hollywood, she worked on the George H.W. Bush presidential campaign and with clients such as Nike, Touchstone Pictures, Men’s Health Magazine and McDonalds.
In 1994 she started 909Creative, an Inland Empire commercial production company. She has also taught radio broadcasting at San Bernardino Valley College and at the University of LaVerne. And in 2003 she worked with American radio news legend Daren Lane to build KCAA/NBC News Radio where she served as operations manager.
In 2007 Kendall was hired as the broadcast consultant at Cal State San Bernardino, where today she advises over 140 students who are studying broadcasting, marketing, advertising and station management. Her duties include managing Coyote Radio, the Cal State radio station, and she produces My Awesome Empire, a radio show about the Inland Empire and the Isla Earth Radio Series, broadcast over 300 stations in the U.S. and heard by over seven million weekly listeners. Additionally she continues to host a Saturday show on 96.7 KCAL Rocks where she first worked 33 years ago.
Kendall was born in Lakewood, Ca. and grew up in Rialto. She earned a B.A. in radio broadcasting from the University of La Verne and a M.A in Communications from Cal State San Bernardino.
“The Community Settlement Association is increasing attendance in their DUI program by asking for more people to attend. Advertising works when it’s done right,” says Carl Dameron.
(SAN BERNARDINO, Calif.) With 24 months of increased employment and retail sales it is quite clear we are in an economic recovery. “But tough economic times convinced too many companies stop advertising their business, or they cut their public relations budget because its easier than cutting people,” says Carl M. Dameron, founder and Creative Director of Dameron Communications, (DameronCommunications.com) a leading public relations and advertising agency serving California.
“The problem is many companies have been so lean for so long they have forgotten they must increase their ad budget to get more customers. They are still in survival mode and afraid to advertise. Waiting could very well be the wrong thing to do now,” said Dameron.
A free brochure from Dameron Communications, Effective Advertising & Public Relations, outlines a step-by-step program to effectively reach a company’s target market, create a positive image of the business and entice their target market to use their products and services.
According to Dameron the solution to increasing business in a changing economy is to change your advertising strategy. “The recession is ending and pent up demand is driving increased traffic and sales at many businesses. Buyers are redefining their purchases based on what they need, not just want.
Dameron offers more solutions to energize or create and implement an effective advertising and public relations strategy.
The program consists of four major components: research, ad development, media planning and placement and finally ad monitoring for effectiveness. While a successful campaign fulfills all four components, a combination of effective planning and consistency is also required to be effective.
Additionally, Dameron’s guide gives information on developing effective public relations, government relations and community relations strategies.
Effective Ad and PR Strategies prints on legal paper
Dameron goes one step further. “If your business needs help sorting out your media options or creating a new message, we will provide you a free one-hour consultation on your advertising, public relation plan.”
For a free copy of Effective Advertising & Public Relations go on line to DameronCommunications.com. For a free one-hour consultation call Carl Dameron at (909) 534-9500. The Dameron Communications Difference
Dameron Communications’ inspired Advertising; public relations, community relations and government relations work has been winning awards and client accolades for more than 20 years. Uniquely, we blend unsurpassed relationships with proven advertising and public relations methods to deliver winning and measurable results.
We serve clients who make the world a better place – small business or large, government or non-profit, product, service or cause primarily in California’s Orange, Riverside and San Bernardino Counties.
For more information or a free one-hour consultation call us in (909) 534-9500.
Click her to download the PDF: DC-711 legal effective advertising web
“Join us for a great night of Jazz from “One Touch Management” and Wine Tasting from Wine Guyz at the Edwards Mansion,” said Knotts. At Edwards Mansion in Redlands on Saturday, August 17, at 7:00 p.m. For more information please call: Sandy Oquin at (909) 880-0600 or go online to http://www.KnottsFamilyAgency.org
Jazz and Wine Festival to Benefit Local Foster Children
(Redlands, CA) Knotts Family Agency hosts their annual Summer Soiree Jazz and Wine Tasting “Under the Stars” at Edwards Mansion in Redlands on Saturday, August 17, at 7:00 p.m.; Tickets are $40 per person.
Knotts Family Agency works with the Department of Children & Family Services both in San Bernardino and Riverside to identify Homes & Families for Foster children of all ages.
Proceeds will help local foster children experience ‘Cultural Enrichment’ in activities such as sports, book clubs, music lessons, music festivals, trips to museums and art galleries. “The enhanced cultural exposure will have a significant positive impact on our children’s lives,” said Gwen Knotts, CEO of Knotts Family Agency.
Edwards Mansion’s beautiful Victorian Tea Garden is the site for The Summer Soiree. The Garden has a picturesque fountain, hand-painted tiles in romantic motif, shade trees, colorful flowers and vine-covered arbors combine to create an elegant setting.
“Join us for a great night of Jazz from “One Touch Management” and Wine Tasting from Wine Guyz at the Edwards Mansion.
Recruitment flyers and ads for the DUI program at the Community Settlement Association. For more information call Carl Dameron @ 909-534-9500.
Recruitment flyers and ads for the Family Counseling program at the Community Settlement Association. For more information call Carl Dameron @ 909-534-9500.
