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    The San Bernardino MLK Day Parade & Extravaganza Returns to San Bernardino’s Westside in Celebration of Dr. King’s Birthday

    The WestSide Pacesetters Drill Team in prevues MLK Day Parade

    The WestSide Pacesetters Drill Team in prevues MLK Day Parade

    The Parade celebrates Dr. King and the civil rights movements greatest achievements: convincing congress to pass the 1964, Civil Rights Act, eliminating legalized racial segregation and the 1965, Voting Rights Act eliminating legal barriers to voting for African Americans in the United States.

    San Bernardino Calif.   Southern California Black Chamber of Commerce brings back The San Bernardino MLK Day Parade & Extravaganza in celebration of Dr. King’s birthday on Monday January 16th, 2023, at 11:00 AM.  The Parade starts at Graciano Gomez Elementary School at Mt. Vernon and Baseline and continues west on Baseline ending at Arroyo Valley High School and Anne Sherrell’s Park.

    “Everyone is invited to attend the parade and & Extravaganza in honor of Dr. Martin Luther King, Jr., and his legacy of freedom. Come rejoice with vendors, music, community booths, First 5 children’s zone, custom and classic cars, motorcycles, fun and entertainment at the parade and after at Arroyo Valley High School and Anne Sherrell’s Park,” said event Chair Lou Dowdy.

    Spectators enjoy the MLK Day parade.

    Spectators enjoy the MLK Day parade.

    Dr. Martin Luther King Jr. (born  January 15, 1929 – April 4, 1968) was an American Baptist minister and activist, one of the most prominent leaders in the civil rights movement from 1955 until his assassination in 1968. King advanced civil rights for people of color in the United States through nonviolence and civil disobedience. Inspired by his Christian beliefs and the nonviolent activism of Mahatma Gandhi, he led targeted, nonviolent resistance against Jim Crow laws and other forms of discrimination.

    Dr. King and the civil rights movements greatest achievements were convincing congress to pass the 1964, landmark Civil Rights Act, essentially eliminating legalized racial segregation in the United States. The legislation made it illegal to discriminate against Blacks or other minorities in hiring, public accommodations, education or transportation, areas which at the time were still very segregated in many places in America.

    The SanBernardino City Police Department control traffic.

    The San Bernardino City Police Department control traffic.

    In 1965, they also convinced congress to pass Voting Rights Act, which was an equally important set of laws that eliminated the remaining barriers to voting for African Americans, who in some locales had been almost completely disenfranchised.

    The campaign for a federal holiday in King’s honor began soon after his assassination in 1968. President Ronald Reagan signed the holiday into law in 1983. To learn more about Dr. King go to: TheKingCenter.org.

    Assemblymember Eloise Reyes and her husband Frank Reyes in a previous MLK Day parade

    Assemblymember Eloise Reyes and her husband Frank Reyes in a previous MLK Day parade

    Set up and staging for The San Bernardino MLK Day Parade & Extravaganza begins at 11:00 am at Graciano Gomez Elementary School in San Bernardino and the parade starts at 1:00 PM.  The celebration at Arroyo Valley High School and Anne Sherrell’s Park continues until 8:00 PM.

    Collaborators for The San Bernardino MLK Day Parade include: The Southern California Black Chamber of Commerce, Lue ProductionsCommunity Umbrella Services, Dameron Communications, YouthBuild Inland Empire, Chords Youth Enrichment Program, San Bernardino Valley College, San Bernardino Airport, Off the Chain Alliance, Westside Story Newspaper, Empire Talks Back and Black Health Coalition.

    For more information or to sign up to be in the MLK Day Parade go to BlackChamberofCommerce.org follow the link for information and registration or call (888) 466-7408.

    About The Southern California Black Chamber of Commerce

    The Southern California Black Chamber of Commerce (SCBCC) is a nonprofit 501(c)(6) business organization dedicated to improving the economic environment for the minority business community and fostering business development and prosperity. The SCBCC focuses its efforts on four major areas: Economic Development, Community Development, Public Policy, and Membership Services.

    For more information or to join the Chamber go to BlackChamberofCommerce.org or call (888) 466-7408.

    Dr. King’s 11-foot statue in downtown San Bernardino Needs A $8,000 repair


    The City of San Bernardino can’t fund the repairs so 30 local community organizations and community leaders are raising funds to save the statue.

    (SAN BERNARDINO, CA.)  Dr. Martin Luther King’s status is showing wear.  The 11-foot tall historic monument is deteriorating, the coating of paste wax has dulled, and the base is cracked.  To solve the problem more than 30 local groups and community leaders have come together to carry out a sole mission of ‘Saving the MLK Statue’.

    The Martin Luther King, Jr. monument has been a treasured landmark since 1981 when it was placed in front of the City Hall of the City of San Bernardino.

    The statue is considered the first ‘bigger than life statue’ of Dr. King in the world. It now is in serious need of repair and warrants professional renovation and a plan for sustained maintenance.

    The group quickly recognized that city funds are not available for the restoration and maintenance of the statue there will be an effort to raise funds from private and corporate donors, as well as, to seek grants and other sources of revenue.

    “We are also committed to ensuring young and old people alike do not forget Dr. Martin Luther King, his mission and legacy and what the statue stands for: Civil Rights, Equality, peaceful co-existence, and respect for the use of power, the struggle, challenge and the plight for the Dream to live on,” said Francis Grice committee member.

    Our goal is to have the statue renovated and ready for unveiling at a celebration scheduled for January 2013, said Grice.

    The committee is in the process of procuring a contractor for the restoration.  The initial renovation will cost approximately $8,500 with an annual maintenance charge of approximately $1,500.

    The Black Culture Foundation has agreed to use their 501(C)3  as a conduit to raise and disperse the project’s funds.

    The pressing need to restore the statue to its original condition and to insure its maintenance has become the impetus for public-spirited citizens of the greater San Bernardino area to commit themselves to the following objectives:

    1. To assure the ongoing maintenance of the statue through the creation of an Endowment, the income from which would be used for the maintenance of the statue including providing adequate insurance.
    2. To develop a master plan for the beautification and enhancement of the area immediately surrounding the statue including attractive landscaping.
    3. To create an educational component to the statue that would be used by schools in their teaching of American history, attract visitors, and serve to develop a greater appreciation of the legacy of Dr. Martin Luther King, Jr.
    4. To develop a master plan for the beautification and enhancement of the entire City Hall plaza area with the aim being to make it a tourist attraction.

    For more information or to submit your donation in person, please contact any member of the MLK Statue Fundraising Sub-Committee: Joseph Williams (909) 754-1068
    All checks should be made payable to:  Black Culture Foundation. Checks may be mailed to:  E. Garcia, P O Box 7288, San Bernardino, CA 92411.