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    The Citrus City Brass to Play at The Salvation Army’s Red Kettle Kick OFF

    Citrus City Brass, a quintet based out of Redlands, CA. Our resident members include Kenley Nakao, Mark Perez (trumpets), and Tom Francis (trombone).

    Citrus City Brass, a quintet based out of Redlands, CA. Our resident members include Kenley Nakao, Mark Perez (trumpets), and Tom Francis (trombone).

    SAN BERNARDINO, CALIF.— The Citrus City Brass will play at the Red Kettle Kick-Off this Thursday, November 17th at 5:30 PM, at the Bear Springs Hotel Events Center, 27923 Highland Ave, Highland, CA 92346.

    “The Salvation Army has a wonderful brass band that played at recent Red Kettle Kick Offs; however, they were already booked this year. I was lucky to hear The Citrus City Brass and we are blessed to have them play for us this year. They are wonderful musicians,said Major Isaias Braga.

    “We are honored to play for the Salvation Army,” said Kenley Nakao, Trumpeter, Citrus City Brass LLC., CEO  “They hear a lot of brass music so we are honored to be asked to play for them at their annual fundraiser. Please watch our video of “Love of My Life” by Freddie Mercury at https://www.youtube.com/watch?v=c8cvkRqE6JY.”

    Citrus City Brass, a quintet based out of Redlands, CA. Our resident members include Kenley Nakao, Mark Perez (trumpets), and Tom Francis (trombone).

    For nearly 50 years, Chairwoman Valbuena has held numerous elected and appointed positions within San Manuel tribal government.

    For nearly 50 years, Chairwoman Valbuena has held numerous elected and appointed positions within San Manuel tribal government.

    The San Manuel Band of Mission Indians has been a sponsor of this event and Tribal Chairwoman Lynn Valbuena will be giving the keynote address this year. She’s an outstanding speaker and always has a message worth listening to,said Major Braga.

    Hungry, homeless, hopeless? Trouble paying monthly bills, drug, or alcohol addiction? The Salvation Army helps people in need with all these problems and more. Different programs have different funding sources and one of the most important sources is the annual Red Kettle Kick Off campaign each Christmas season.

    The Salvation Army bell ringers in front of your favorite stores collect money that provides food; lodging for homeless or displaced families; food baskets available daily, hot meals, clothing, and furniture; assistance with rent or mortgage and transportation when funds are available.

    During the Christmas season, The Salvation Army also delivers holiday food baskets to about 500 local families and provides toys to children whose parents cannot afford them.

    On Christmas Eve, The Salvation Army of San Bernardino hosts a Christmas Dinner that historically provides a delicious meal to approximately 200 people. Donations from people who donate to the Red Kettles help make this possible.

    Donations can be made online at https://sanbernardino.salvationarmy.org by calling 1-(800)-SAL-ARMY, specifying that you want your donation applied to San Bernardino Corps in California.

    Donors are asked to drop off turkeys, hams, canned food, cash, checks or gift cards at the Salvation Army’s Corps Office at 838 Alta Street, Redlands, 92373.

    For more information call (909) 792-6868.

     

    About the Salvation Army San Bernardino Corps

    The Salvation Army is an evangelical part of the Universal Christian Church and offers holistic programs for individuals of all. One of the largest charitable and international service organizations in the world.

    The Salvation Army has served San Bernardino since 1887, and Redlands since 1885, supporting those in need without discrimination.  They serve the cities of: San Bernardino, Redlands, Highlands, Rialto, Loma Linda, Colton, Yucaipa, Calimesa, Bloomington, Mentone, Grand Terrace, Muscoy, and the mountain communities.

     

    About The Citrus City Brass

    Citrus City Brass LLC.’s mission is to promote the enjoyment of music and highlight the continuous Evolution of the Brass Quintet. Through multi-genre concerts, engaging educational outreach programs, and the inclusion of multicultural diverse backgrounds to supply a well-rounded approach towards instrumental music.  You can also check us out on Facebook and Instagram @citruscitybrass where we post up to date performances, music content, and more.  For more information call (808) 344-6194.

    One Small Christmas Gift Gives Hope To A Child at the Salvation Army Angel Tree

    Help the Salvation Army obtain more toys for children in need by going to the Giving Tree by Dec. 24.

    Help the Salvation Army obtain more toys for children in need by going to the Giving Tree by Dec. 24.

     

    (Redlands, Calif.)  Giving a toy to a needy child. It is a small gesture but participating in The Salvation Army’s Angel Tree will make this Christmas memorable for you as well as the children in need.  Without your help, some children won’t get anything for Christmas.

    “Just pick up an Angel Tree tag and buy a needy child the gift listed on the tag! The Angel Tree matches donors with hundreds of children who are relying on The Salvation Army this year to bring them a Merry Christmas,” said Major Martha Trimmer, Corps Officer of The Salvation Army of San Bernardino.

    The San Bernardino Corps Angel Tree is at Inland Center Mall in San Bernardino, 500 Inland Center Drive in San Bernardino, 92408.  Donations received here provide toys to children from 400 disadvantaged families in Big Bear, Blue Jay, Crestline, Lake Arrowhead, the mountain communities, Bloomington, Colton, Grand Terrace, Highland, Rialto, Loma Linda, Yucaipa, Mentone, Redlands, and San Bernardino.

    “Please support disadvantaged children with a Christmas gift at the Angel Tree by visiting our table in the Inland Center Mall and fulfilling the wishes of a child till December 22nd,” said Major Trimmer.

    Shoppers find cards attached to the Angel Tree. These cards include the names and wish lists of needy children whose families cannot afford to buy gifts. Shoppers simply pluck a tag off the Angel Tree and head for the appropriate store to purchase their gift donations, then return it to the Angel Tree volunteers.

    Shoppers get to keep the card as an ornament to hang on their own Christmas tree, reminding them of their good deed.

    “This is a great way to start a tradition with your family, by selecting a gift for a needy child together. The gifts are based on their individual wishes and for some children, it may be the only gift they receive all year,” said Major Trimmer.

    “Lego’s, board games and clothes are just a few items on each child’s wish list,” said Major Trimmer. “Shoppers who participate in the program are encouraged to shop for more than what is needed on the list. I can’t think of a better way for local people including business owners and managers to help the community and spread the spirit of Christmas.”

    For more information on the Angel Tree call Steven Pinckney at (909) 792-6868 or visit the tree in the Inland Center Mall in San Bernardino.   To donate money by phone call 1-800-SAL-ARMY (800-725-2769).  Donate online at: https://sanbernardino.salvationarmy.org

     

    -end-

     

    About the Salvation Army San Bernardino Corps

    The Salvation Army may provide emergency services including food; lodging for homeless or displaced families; clothing and furniture; assistance with rent or mortgage and transportation when funds are available. The Salvation Army Team Emergency Radio Network (SATERN) assists rescue workers and evacuees in such disasters as fires.

     

    The Salvation Army is an evangelical part of the Universal Christian Church, and offers evangelical programs for boys, girls, and adults. One of the largest charitable and international service organizations in the world, The Salvation Army has been in existence since 1865 and in San Bernardino since 1885, supporting those in need without discrimination. Donations may always be made online at www.salvationarmyusa.org or by calling 1-(800)-SAL-ARMY. Our local number is (909) 888-1336.

    Congressional Reps. Cook, Royce, Calvert, and Walters Endorse Flynn For Congress

    Congressional Representatives Paul Cook (CA-08), Ed Royce (CA-39), Ken Calvert (CA-42), and Mimi Walters (CA-45) are endorsing Sean Flynn in his run for California’s 31st Congressional District.

    Flynn corrals the area’s top Republican endorsements including: Morrell, Hagman, Lovingood, and Rutherford for his bid to win a spot in the 31stcongressional race on Tuesday, June 5.

    RANCHO CUCAMONGA, CALIF. – Congressional Representatives Paul Cook (CA-08), Ed Royce (CA-39), Ken Calvert (CA-42), and Mimi Walters (CA-45) are endorsing Sean Flynn in his run for California’s 31st Congressional District.

    “I’m truly honored to win the endorsements of these outstanding United States Representatives,” said Flynn. He added, “California is blessed to have great Republican leaders who fight for more high-paying jobs and work diligently on behalf of veterans. I look forward to serving with them in Washington as part of a regional congressional coalition.”

    “My top priority is jobs. We are going to create more jobs in California and our Nation by becoming business friendly.  We are going to grow our small businesses, our medium sized businesses and our big businesses.  We are going to cut the useless red tape that stifles business growth and empower American businesses to create more and better JOBS,” said Flynn.

    Flynn has secured additional major endorsements from: State Senator Mike Morrell; San Bernardino County Supervisors Curt Hagman, Robert Lovingood, and Janice Rutherford.

    The National Republican Congressional Committee (NRCC) names Sean Flynn as one of its “On the Radar” status as part of the NRCC’s highly selective “Young Guns” program. These candidates have met a series of rigorous goals and surpassed program benchmarks to establish a clear path to victory, ensuring that CA-31 is a battleground district in 2018.

    Flynn gained national attention as the best-selling author of Economics for Dummies now in its third edition. He is also coauthor along with Campbell McConnell and Stanley Brue of the world’s best-selling college textbook, Economics: Principles, Problems, and Policies.

    Flynn is a recognized economist, business owner, the Chair of Economics Department at Scripts College in Claremont, and Board member on the San Bernardino County Employees’ Retirement Association (SBCERA).
    An avid martial arts enthusiast Flynn is a former U.S. National Aikido Forms Champion and has coached four of his students to U.S. national aikido titles.

    Congressman Paul Cook represents San Bernardino County, and serves on the House Armed Services Committee, Foreign Affairs Committee, and Natural Resources Committee. Cook is a retired Colonel in the United States Marine Corps.

    Congressman Ed Royce represents parts of Los Angeles, Orange, and San Bernardino counties, and is the Chairman of the House Committee on Foreign Affairs.

    Congressman Ken Calvert is a small business owner representing Riverside County. Calvert serves on the House Appropriations Committee.

    Congresswoman Mimi Walters represents Orange County and serves on both the House Judiciary Committee as well as the Committee on Transportation and Infrastructure.

    Flynn is running for the 31st Congressional District representing all or portions of Upland, Rancho Cucamonga, Fontana, San Bernardino, Highland, Redlands, Loma Linda, Grand Terrace, Colton, and Rialto.
    The primary election is on Tuesday, June 5, 2018 with the top two vote recipients advancing to the General Election on Tuesday, November 6, 2018.

    For more information on the Flynn campaign go to www.SeanFlynnforCongress.com
    For an absentee ballot or to find your polling place go to: The San Bernardino County Registrar of Voters at sbcountyelections.com.  You can also call (800) 881-VOTE (8683) or (909) 387-8300.

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    Redlands Baseball for Youth Registration Opens for 1,400 Children

    RBY Girls’ Softball is consistently one of the best programs in California. Young ladies from 4-18 learn to play ball and have a great time making new friends in RBY’s safe and well-organized program.  Registration opens online October 31, with onsite dates set for Sunday, November 23 and Saturday, December 6 from 10am to 1pm at the Redlands Community Field, corner of Church and San Bernardino Avenue. For more details and more information, visit RBY.org

    RBY Girls’ Softball is consistently one of the best programs in California. Young ladies from 4-18 learn to play ball and have a great time making new friends in RBY’s safe and well-organized program. Registration opens online October 31, with onsite dates set for Sunday, November 23 and Saturday, December 6 from 10am to 1pm at the Redlands Community Field, corner of Church and San Bernardino Avenue. For more details and more information, visit RBY.org

    ): Players from age 4-18 can experience all the fun and excitement of playing ball in RBY’s safe and well-organized program.  Registration opens online October 31, with onsite dates set for Sunday, November 23 and Saturday, December 6 from 10am to 1pm at the Redlands Community Field, corner of Church and San Bernardino Avenue. For more details and more information, visit RBY.org

    Players from age 4-18 can experience all the fun and excitement of playing ball in RBY’s safe and well-organized program. Registration opens online October 31, with onsite dates set for Sunday, November 23 and Saturday, December 6 from 10am to 1pm at the Redlands Community Field, corner of Church and San Bernardino Avenue. For more details and more information, visit RBY.org

    (Redlands, CA) Just as the World Series is wrapping up another thrilling Major League season, the Redlands Baseball (and Softball) for Youth (RBY) Spring 2015 Season is taking shape and the kids will be creating their own excitement on the Community Fields before you know it.
     
    “Since 1963 RBY have been providing a safe place for the youth of Redlands and surrounding communities to learn and play ball, develop teamwork and build self-confidence while making new friends,” Dan Carranza, president of Redlands Baseball for Youth.
     
    The Redlands Baseball for Youth is a non-profit organization, governed and run solely by more than 300 volunteers. According to Carranza, RBY expects to provide quality baseball and softball program to more than 1,400 children during the 2015 spring season.
     
    “Beginning at age 4, and progressing all the way through 18 years old, kids will enjoy all the fun and excitement of learning and playing ball in a safe and well-organized setting,” said Carranza.
     
    RBY has historically been limited to students within the Redlands Unified School District (Redlands, Mentone and Highland) but now things are changing.
     
    “After many requests from neighboring communities to participate in RBY’s well-respected program, this year all young people from all the surrounding communities including Loma Linda, Colton, Grand Terrace, etc.… can enjoy of all the fun, excitement and camaraderie of playing ball,” said Carranza.
     
    “RBY is sanctioned by PONY Baseball and Softball, whose “Protect Our Nation’s Youth” message is put into practice by providing experiences in youth baseball and softball that will help young people grow into healthier and happier adults,” said Carranza.
     
    Registration fees include a quality uniform jersey and cap, field preparation and maintenance, utilities, umpires and scorekeepers, insurance and other expenses – for a complete breakdown, visit RBY.org.
     
    The Redlands Baseball for Youth online registration begins Friday, October 31 and can be easily accessed through RBY.org.
     
    Early Bird registration fees, with the online discount, are $60 for Shetland 4-year-olds; $110 for Shetland ages 5-6; $120 for Pinto 7, Mustang, 7U/8U – 10U softball (ages 7-12); Bronco, Pony, softball 12U-14U $130 (ages 13-18).
     
    On-site registration will take place at the Redlands Community Field (1535 Church Street, Church and San Bernardino Avenue), near the snack bar, on Sunday, November 23; Saturday, December 6 and 13, from 10am to 1pm.
     
    Hard copy applications will be available at the registration event or can be accessed from RBY.org. Please be sure to bring a copy of each child’s birth certificate.
     
    RBY provides opportunities for special needs children with our Xtreme Team.
     
    Multiple child discounts are available. Families meeting certain requirements may apply for a limited number of scholarships or a payment plan. Information and requirements for all the aforementioned is available at RBY.org Scholarship and payment plans applicants must apply in person.
     
    Families registering online, and before December 14, 2014, can save $20 per child on their registration.
     
    RBY registration fees have been lower than other similar programs in the Inland Empire – this is made possible by revenues generated through the snack bar.
     
    “Unfortunately, a grandfathered arrangement with the County Health Department requiring significant modifications to the cooking hood, plumbing and structure is expiring. Due to the extensive costs related to these alterations, registration fees are increasing a nominal amount, making registering early and taking advantage of the discount more important than ever,” said Carranza.
     
    “We need additional support to help use serve our youth. Businesses and baseball-loving individuals interested in supporting this extremely worthwhile program and learning about the benefits provided to sponsors are encouraged to visit RBY.org for more information,” said Carranza.
     
    The Spring 2015 Season will officially start with Opening Day Celebration on February 28. Along with several games and possibly a vendor fair, a brief presentation to parents and dignitaries will conclude with the Official First Pitch being thrown out with all teams taking the field at once.
     
    Once the season starts, teams will play approximately 16 games. The tee-ballers always play on Saturday mornings starting at 9am, while everyone else plays Monday – Saturday. Weekday games start at 5pm with the last game starting no later than 7:30.
     
    All parents interested in managing, coaching, volunteering or serving on the board must complete a background check. Information regarding the application and background processes will be available at onsite registrations and at RBY.org.
     
    “The culture of Redlands Baseball (and Softball) for Youth is to create a fun learning environment while maintaining a healthy spirit of competition,” said Carranza.
     
    For more information about RBY as a player, manager, coach, volunteer, board member or sponsor, please visit RBY.org.
     

    -end-

    Creating an Advertising Campaign That WORKS – Ad Development

     (San Bernardino, CA)  “We are all products. Remember that. As an advertising and public relations creative director, my product is problem solving, knowledge and creativity,” said Carl M. Dameron creative director and founder of Dameron Communications.
     
    “I am going to tell you how to develop an advertising and public relations program to effectively reach your target market, create a positive image of a business in the community and entice the market to buy more of your products, goods and/or services,” said Dameron.
     
    This series has been going for several weeks.  Go to the website for the entire backlog at
    at DameronCommunications.com/blog

    Layout 1
    This January 2012 ad uses the campaign theme for the Magnolia at Highland – “Affordable Luxury”.  We also target seniors by saying, “For ages 62 and better”.  The campaign was very successful. The senior apartments have 100+ person waiting list.

     
    Ad development
    This is where your research bears fruit. Take the information obtained through your research that tells you who your customer is, what they like, and what they like about your products and services to develop a campaign theme to reach your target market.
     
    This theme must translate well into print, radio, television, your website, billboards, Email, social networks, and direct mail to grab the target’s attention and leave the right impression. If you need help to develop your ads use: and ad agency, freelance artists, university students or talk to your newspaper or radio representative.
     
    You can also call Dameron Communications to help you develop your plan.
     
     
    Campaign goal
    We know the goal is to increase sales and profit:

    • But of what product ?   You want to include all of them but really pick one.
    • Of what service?  Again I know, you want to include all of them, but again pick one.
    • Where is it?  Where are your locations or do you come to me?
    • When do customers want to buy your stuff? — Winter, spring, summer or fall?

     
    Start by reviewing your sales and promote your most popular product or the thing you are known for.
     
    80 percent of your business comes from 20 percent of your customers.  Define who the 20 percent are, what they want and create your campaign to go after more people like them!
     
    For Argosy University they are highly recognized for their Postgraduate degrees in Psychology, Education and Business, that’s their 20 percent.  So our goal was to increase enrollment in those programs.  They also have bachelors degree completion programs and other offerings.
     
     
    Slogans – “Campaigns that work!”  That’s the Dameron Communications slogan
     
    How do you start?  Try creating a quick five-second description of what you do that makes your customer feel better good about buying your product.  Then massage it into a slogan.
     
    Here are some examples.
     

    • For SpeakerCraft we created the slogan “The Art of Sound”.  They sell speakers and high-end stereo equipment.  Not just things to make music, but things to make music sound exceptionally great.

     

    • For the San Bernardino County Department of Public Health AIDS program the slogan was “Know your Status”.  We show multiethnic real people and ask the question: “Are you HIV Positive of Negative?”
    HIV/AIDS Bus Shelter
    Are you HIV Positive of Negative?  Do you know?  You should know.  Take control.  Get checked for free at the San Bernardino County Health Department.

     

    • For The Magnolia at Highland the slogan is “Affordable Luxury”.   This project is a low income senior citizen complex, however it is designed and built like a luxury resort.  So we sold it that way.   We used the images reserved for luxury spas and luxury resorts, people in the pool, the cabañas and the beautiful entry.  Instead of 62 and older we came up with 62 and Better.

     

    The Magnolia at Highlands Senior Citizen Apartments Grand Opening invitation created for Western Seniors Housing
    The Magnolia at Highland Senior Citizen Apartments’ Grand Opening invitation created for Western Seniors Housing.  It clearly shows the luxury features available in the Senior Apartments.
    • For Argosy University it’s “Education that Works.”  This slogan has multiple meanings.  Not only does the education help you be a better person, but the reason many people get a post-graduate degree is to get a better job and make more money, so having a degree from Argosy helps to get you more work.  The other issue with Universities new to the area is the question of trust. We included the line “quality Education for over 30 years in Psychology, Education and Business” to demonstrate that Argosy was not a new University, just new to the area.  This line is to solidify the brand and increase trust.  The campaign increase enrollment 450 percent and made the campus the fastest growing start up the history of 22 campus system.
    • Yes, it does sound like our slogan.  Argosy abandoned it and so we picked it up.  Waste not, want not.
    Education That Works was the Slogan we created for Argosy University
    “Education That Works” was the slogan we created for Argosy University. This is the billboard we created, we also created newspaper ads, plus magazine and radio commercials.

    Good luck, and remember the target for your slogan is your customers, not you!
     
    To Be Effective In Advertising, Plan And Be Consistent.

    Display your slogan everywhere. This is the email signature for Dameron Communications

     
    DC Email art_DC has Moved correct
    Read more
    For a free one-hour consultation call Carl M. Dameron at (909) 534-9500.
    For a free copy of “Effective Advertising & Public Relations” click here to download: DC-701 Effective advertising-legal 51211.
    Effective Advertising & Public Relation prints on legal paper