April Reya a medical assistant, gives the COVID-19 vaccination shot to Alicia Cazenave, of San Bernardino, Recently,at the LaSalle Medical Associates medical office located in Rialto, Calif. Cazenave received the one-shot Johnson and Johnson vaccine. (Photo by Valda Wilson)
“People of color are tired of being treated differently by doctors because of their skin color. At LaSalle, we pride ourselves on treating all patients with respect and giving them the care, they need, regardless of their ethnicity,” said Dr. Albert Arteaga, MD, founder and CEO of LaSalle Medical Associates, Inc.
In a new policy statement, “Eliminating Race-Based Medicine,” pre-published online May 2, 2022, in Pediatrics, the AAP observes that race is a historically derived social construct that has no place as a biologic proxy. Over the years, the medical field has inaccurately applied race correction or race adjustment factors in its work, resulting in differential approaches to disease management and disparate clinical outcomes.
“The American Academy of Pediatrics is taking an important step toward dismantling race-based medicine. This effort calls for acknowledging the impact that differential lived experiences have on individual and population health outcomes through a race-conscious health equity lens rather than through approaches that have inappropriately identified skin color as an independent risk-adjusting variable,” Dr. Wright said.
“Social determinants of health need to be carefully considered in the development of care delivery strategies including factors embedded in broad categories such as access, the physical environmental and community supports. Evidence informed incorporation of these factors is vital in all areas of medicine.”
“We are honored to have more Doctors to help serve the thousands of patients who have placed their trust in our network of primary physicians and healthcare professionals in California,” said Dr. Albert Arteaga founder and Chief Executive officer of LaSalle Medical Associates, Inc. Left to Right: Dr. Joseph V. Selvarj, Dr. Albert Arteaga, Dr. Cheryl Emoto, and Dr. Felix A. Albano.
Dr. Albert Arteaga, MD, CEO of LaSalle Medical Associates, Inc., says, “As a minority-owned organization, we have never treated any patient—adult or child—with any but the most conscientious and rigorous care. Many of our doctors and support staff are themselves minorities and they know very well how important it is to make all patients feel comfortable and to deliver to all patients the highest standard, the gold standard, of care.”
Race-based care has been pervasive for decades. One example is how some pediatricians deal with Black children who may be suffering from a urinary tract infection. According to Dr. Joseph L. Wright, M.D., M.P.H., FAAP, from American Academy of Pediatrics, rather than apply the gold standard test, they use a lesser procedure because they assume that Black children don’t get urinary tract infections as often as white children.
April Reya a medical assistant, gives the COVID-19 vaccination shot to Vicki Creighton, of Riverside, Recently, at the LaSalle Medical Associates medical office located in Rialto, Calif. Creighton received the one-shot Johnson and Johnson vaccine.
But that is not the case at LaSalle. “When we interview prospective providers, we make sure that they are in sync with our values and standards,” says Dr. Arteaga. “The gold standard is the only standard we apply to the people under our care.”
After two years of virtual doctor visits, all of LaSalle six clinics are open for person-to-person patient visits. Clinics are now open in San Bernardino, Rialto, Fontana, Hesperia and Victorville which is temporarily closed.
“The evolution of modern medicine has produced incredible advancements and accomplishments in health care,” Dr. Wright said. “But we must acknowledge and address the stark inequities that persist in leaving vulnerable populations behind. We are better than this. Now is the time for change.”
For more information or to make an appointment at a LaSalle Medical Associates Clinic call: Fontana (909) 823-4454; San Bernardino 17th Street (909) 887-6494 pediatrics only clinic; San Bernardino Mt. Vernon Ave. (909) 884-9091; Rialto (855) 349-6019; and Hesperia (760) 947-2161.
LaSalle Medical Associates, Inc. is one of the largest, independent, and Latino-owned healthcare companies in Riverside and San Bernardino Counties. The corporate office is in Redlands.
LaSalle operates six clinics employing more than 100 dedicated healthcare professionals, treating children, adults and seniors in San Bernardino and Riverside counties. LaSalle’s patients are primarily served by Medi-Cal and Healthy Families. LaSalle also accepts Blue Cross, Blue Shield, Molina, Care 1st, Health Net, and Inland Empire Health Plan (IEHP) coverage.
LaSalle is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals, and clinics, delivering high quality patient care to approximately365,000 patients in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino, San Joaquin, and Tulare counties.
“We are honored to have more Doctors to help serve the thousands of patients who have placed their trust in our network of primary physicians and healthcare professionals in California,” said Dr. Albert Arteaga founder and Chief Executive officer of LaSalle Medical Associates, Inc. Left to Right: Dr. Joseph V. Selvarj, Dr. Albert Arteaga, Dr. Cheryl Emoto, and Dr. Felix A. Albano.
“People are tired of virtual doctor visits,” says LaSalle President Dr. Albert Arteaga, “they want to see their doctor in person again, and we want them to know that at LaSalle Medical Associates, the doctor is in.”
(Redlands, Calif.)The Covid-19 pandemic in the USA has many people feeling like they are between a rock and a hard place. On the one hand, deaths and hospitalizations are declining, but on the other hand, a new variation is causing rising infections.
The Centers for Disease Control (CDC) says the pandemic is receding, but people still need to take precautions.
Dr. Anthony Stephen Fauci OMRI director of the National Institute of Allergy and Infectious Diseases and the Chief Medical Advisor to the President is saying that we are moving from a pandemic to a less virulent phase, the Associated Press reported on April 27.
In other words, Covid is not going away. Like colds or the flu, it may be here to stay, but weaker. But that does not mean we can just pretend everything is like it was before Covid-19.
Dr. Albert Arteaga, the President of LaSalle Medical Associates, says that the health care providers that provide services through his organization’s network, have been seeing patients remotely for the past two years and those patients want personal patient-to-doctor contact again.
“Thankfully,” says Arteaga, “we now are in a position to accommodate in-person patient visits again. At LaSalle, the doctor is in!”
To wear a mask or not wear a mask, that is the question. One person who still wears a mask when she goes to the supermarket said, “I still wear a mask when I’m out in public places because in the two years we’ve all been told we should wear them, I have not had a cold or the flu, let alone the Covid. Masks seem to keep all the viruses away.”
LaSalle Medical Associates operates clinics in Fontana, Hesperia, Rialto, Victorville and two in San Bernardino. La Salle has also been teaming up with community-based organizations, including churches, to administer free Covid vaccine shots.
Maria and Dr. Albert Arteaga. The California Medical Association awarded Dr. Albert Arteaga the “Ethnic Physician’s Leadership Award,” recognizing his contributions to medical care in the Latino community.
For more information or an appointment to a LaSalle Clinic, visit LaSalleMedicalAssociates.com or call (909) 890-0407.
LaSalle Medical Associates, Inc. is one of the largest, independent, and Latino-owned healthcare companies in Riverside and San Bernardino Counties. The corporate office is in Redlands.
LaSalle operates six clinics employing more than 100 dedicated healthcare professionals, treating children, adults and seniors in San Bernardino and Riverside counties. LaSalle’s patients are primarily served by Medi-Cal and Healthy Families. LaSalle also accepts Blue Cross, Blue Shield, Molina, Care 1st, Health Net, and Inland Empire Health Plan (IEHP) coverage.
LaSalle is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals and clinics, delivering high quality patient care to approximately 365,000 patients in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino, San Joaquin and Tulare counties.
Dr. Albert Arteaga, president and founder of LaSalle Medical Associates, speaks with Baron Jordan, of San Bernardino, March 20,2021 at the LaSalle Medical Associates medical office located in Rialto, Calif. Jordan is sitting in the observation area after receiving the one-shot Johnson and Johnson vaccine. After receiving the vaccine, patients are observed for 15 minutes for any immediate adverse effects. (Photo by Valda Wilson)
“I had to try to get around the bureaucracy myself, so I appreciate that our health partner LaSalle engaged with trusted community partners like churches… “It’s good to offer clear access from familiar people to the community. It helps” said Dr. Michael Andrew Owens, pastor of New Hope Missionary Baptist Church
(Rialto, Calif.) Nurses from LaSalle Medical Associates vaccinated more than 220 people Saturday during a Rialto clinic designed to give the Black community better access to COVID-19 vaccinations.
LaSalle teamed up with San Bernardino’s New Hope Missionary Baptist Church and The Inland Empire Concerned African American Churches to put at a recent clinic, part of an innovative approach in which the church gathered a list of interested people, and LaSalle staff members contacted them to make appointments.
Alicia Cazenave of San Bernardino was happy that her church worked with LaSalle to bypass the bureaucratic roadblocks she experienced earlier when trying to make appointments for family members through government agencies.
She arrived early Saturday morning and was third in line to get her shot.
“I am relieved to be getting it,” said Cazenave, 59. “Having the church organize it helped as far as access. The church gave us better access.”
She was also happy to be getting the Johnson & Johnson vaccine, which is just one dose.
“The shot was good. No pain,” she said after being inoculated.
Dr Michael Andrew Owens, pastor of New Hope Missionary Baptist Church, was thankful that LaSalle worked directly with the church to set up vaccination appointments.
“I had to try to get around the bureaucracy myself, so I appreciate that our health partners engaged with trusted community partners like churches, and I appreciate the respect for the church, knowing that we have influence in the community,” he said. “It’s good to offer clear access from familiar people to the community. It helps.
“And the one shot, that sold itself. I think a lot of people were waiting,” he said.
“Today we are giving Johnson’s vaccine. It’s just one shot and you’re done. We just got it last week,” said Dr. Albert Arteaga, LaSalle’s president and founder. “It’s as effective as the others at preventing serious disease or death. That’s up to nearly 100 percent.”
During Saturday’s clinic, he stood outside, answering questions and sharing light-hearted banter with people waiting in line.
Dr. Michael Andrew Owens, pastor of New Hope Missionary Baptist Church, speaks with Edward Hoffman III, of Redlands, March 20, 2021 at the LaSalle Medical Associates medical office located in Rialto, Calif. Hoffman is sitting in the observation area after receiving the one-shot Johnson and Johnson vaccine. After receiving the vaccine, patients are observed for 15 minutes for any immediate adverse effects. (Photo by Valda Wilson)
“After your shot, you may get a slight fever tonight. But don’t worry. It’s just a case of Saturday Night Fever,” he joked with one man.
Vicki Creighton, from Riverside, said she was eager to get vaccinated Saturday.
“I feel confident, and I feel it’s going to be great. My mom and dad are 88 and they had their shots,” she said.
Deborah Neal, from Lake Elsinore, said she learned of Saturday’s clinic when a friend shared a flier from New Hope.
“I sure am relieved, especially since it’s one shot,” she said.
Dr. Arteaga told her, “You notice that we are taking everyone who comes and not finding reasons to turn people away.”
The Rialto clinic, San Bernardino clinic on Mount Vernon Ave., and Hesperia clinic are certified vaccination centers. For more information on LaSalle Medical associates at http://www.lasallemedicalassociates.com
About LaSalle Medical Associates LaSalle Medical Associates is one of the largest independent minority owned healthcare companies in Riverside and San Bernardino Counties. The corporate office is in Redlands.
Family members can rest easy and be confident, knowing their parents, grandparents, aunts and uncles are enjoying comfort and good company at Arboleda Senior Apartments.
“It’s really beautiful, with the look of a boutique resort with affordable rents for seniors.” said Kim Pollack, vice president of WSH Management, the manager of Arboleda Senior Apartments
(La Puente, Calif.). Seniors and family members looking for safe, comfortable living for themselves or their loved ones will find what they’re looking for at Arboleda Senior Apartments in La Puente.
The beautiful 74-unit apartment community features energy-efficient kitchens, a large community room, fitness center, computer center, library and more. It’s a great place where seniors 62 and better can call home.
“It’s really beautiful, with the look of a boutique resort with affordable rents for seniors.”
said Kim Pollack, vice president of WSH Management, the manager of Arboleda Senior Apartments.
From the outside, the apartment community evokes California’s classic Mission heritage with Spanish-style architecture, featuring white walls with wrought-iron accents, red tile roofs and a large central courtyard with shade trees and outdoor seating – the perfect place to relax during one of the region’s many beautiful days!
The comfortable one-and two-bedroom apartments each have individual heating and air conditioning units, as well as full-size closets, bathrooms and kitchens. The units and common areas also are spacious, beautifully decorated and handicapped-accessible.
Arboleda residents will enjoy the San Gabriel Valley’s beautiful weather year-round, thanks to terraces on each ground-floor unit and balconies on each second-floor unit.
The senior apartments are also close to medical centers, parks, shopping and dining and many of the services that seniors regularly need and enjoy.
Family members can rest easy and be confident, knowing their parents, grandparents, aunts and uncles are enjoying comfort and good company at Arboleda Senior Apartments
Construction on the Arboleda Senior Apartments is expected to be finished early this summer, and Pollack said residents will start moving in June of 2021.
“Rents range from $845 to $1,267 per month, which was partly funded by state and federal housing funds. The maximum allowable annual income is $47,340 for one person and $54,060 for a two-person household,” Pollack said.
The company already has started a pre-qualification process and is gathering basic information from people interested in making Arboleda Senior Apartments their home.
For more information contact WSH Management at ArboledaSeniorApts.com or by calling (626) 423-6995.
LaSalle Medical Associates celebrates 29 years of service with 160,000 patients
(SAN BERNARDINO, Calif.) In June 1984 Dr. Albert Arteaga and Maria his wife, a nurse started their medical practice not just to heal the sick and injured, but to change patients’ perception of “going to the doctor.”
Dr. Arteaga explains, “I want everyone to feel that going to the doctor is no more intimidating than going to the grocery store.”
The Arteaga’s also built their practice on the belief that “everyone deserves high quality health care”. Everyone also deserves to be treated by their doctor with “dignity and respect regardless of ethnicity or income”.
That philosophy has been successful. On the first day of his practice Dr. Albert Arteaga and Maria saw two patients at their clinic at 17577 Arrow Boulevard in Fontana. Now LaSalle Medical Associates cares for 160,000 patients across nine counties in California.
Success came quickly as word spread of caring doctors that also accepted Medi-Cal and affordable cash payments.
By 1992 the Fontana location grew and LaSalle had added clinics in Hesperia and two in San Bernardino
On the first day, owner Dr. Albert Arteaga and his wife Maria then employed as his nurse and still his chief assistant saw two patients at their clinic in Fontana. Today, LaSalle Medical Associates has grown to four clinics and 120 employees, and an Independent Practice Association (IPA) serving more than 1,900 doctors.
To run the growing business the Arteaga’s opened a corporate office in San Bernardino at 685 Carnegie Drive, Suite 230.
The Arteaga’s started an Independent Practice Association or IPA in 1995 in response to changes in health care created by government and insurance companies. The insurance companies prefer to negotiate for health care services and compensation with groups of physicians rather than individual doctors.
LaSalle Medical Associates accepted the challenge and has grown to a network of 1,900 independently contracted doctors, hospitals and clinics, delivering high quality patient care. Now LaSalle Medical Associates is one of the largest independent minority owned healthcare companies in California.
LaSalle has a team of 120 healthcare professionals at LaSalle’s four clinics in San Bernardino County. Through its IPA 1,900 independently contracted doctors, hospitals and clinics, deliver high quality patient care in Riverside, San Bernardino, Los Angeles, Stanislaus, Fresno, Kings, Tulare, San Joaquin and Madera counties.
“I think 29 years shows we have been doing good things for our patients and employees and we have been doing it for a long time,” Dr. Arteaga said. He added, “It proves two things. Number One, we are honest. Number two we are reliable. We aren’t here today and gone tomorrow. In the medical field, being solid means being reputable and reliable.”
In 29 years of business the Arteaga’s have seen good times and bad, recession and boom, and several business challenges. Through it all Dr. Arteaga has strived not only to be a great physician, but also a good businessman.
“Treating patients with dignity and respect is not only the right thing to do, it is also a good business practice, it has built us a solid, loyal patient base,” said Dr. Arteaga.
Those patents in turn recommended LaSalle Medical Associates to their friends and family. Some of who now have chosen LaSalle for their health care needs for three generations.
“It’s not usual for us to see the second generation of children we started treated 29 years ago,” said Maria Arteaga. “We are honored to be trusted with the lives of our patients and their children.”
The LaSalle Medical Associates Healthcare team gave more than 10,000 flu vaccines last year. LaSalle is getting ready for this years flu season. Left to right: Dr. Joseph V. Selvarj, Dr. Albert Arteaga, Dr. Cheryl Emoto, and Dr. Felix A. Albano.
The new flu season starts September 1, 2013 with flu vaccines available at all LaSalle clinics. LaSalle has the Fluzone High Dose vaccine for seniors, the intradermal flu vaccine is a shot that is injected into the skin instead of the muscle, and nasal flu mists for children and adults. Photo by: Chris Sloan
The Arteaga’s have also focused on keeping expenses low and service quality high. And they have helped many patients who might otherwise struggle to pay for even basic medical care to find insurance that will pay the bill.
Since Dr. Arteaga’s specialty is pediatrics, La Salle Medical Associates initially focused on serving children of the lower income and disabled. Dr. Arteaga quickly realized there were even greater community needs.
With his guidance, LaSalle expanded its service to include family and internal medicine, and obstetrics/gynecology. All stemming from the Arteaga’s “obligation” to “help whenever we can.”
Public and professional recognition has not escaped LaSalle Medical Associates and The Arteaga’s.
In 2012 Dr. Albert Arteaga, became California’s first-ever CDC Childhood Immunization Champion and one of only 39 across the country receiving the prestigious honor.
The California Medical Association awarded him the “Ethnic Physician’s Leadership Award,” recognizing his contributions to medical care in the Latino community. He also was named one of the top 15 Latino-owned businesses in the Inland Empire by Hispanic Lifestyle magazine.
Dr. Arteaga was awarded the San Bernardino County Medical Society’s Merlin Hendrickson M.D. Award for his outstanding contribution to the community.
Inland Empire Health Plan selected LaSalle’s clinics as Riverside and San Bernardino counties’ best healthcare provider, while the African American Health Initiative selected LaSalle as a “model provider” of Black healthcare in San Bernardino County.
The San Bernardino Board of Supervisors has presented Dr. Arteaga a Resolution for his outstanding community efforts, and the Inland Empire Health Plan awarded LaSalle Medical Associates a Proclamation Award in appreciation of outstanding community work and for being the state’s number one enroller of the Healthy Families program, an insurance plan for children of low-to middle-income families.
What does the future hold?
“As a large provider of service to Medi-Cal patients we understand what the state’s implementation of the Affordable Care Act and expansion of Medi-Cal means here in California. A lot of uninsured people with a high demand for service are going to be coming to doctors, clinics and hospitals in 2014. LaSalle is preparing to welcome those one million new low income patients in the nine counties we serve,” said Dr. Arteaga.
He added, “We are recruiting more health care professionals to increase our ability to provide more health care to more patients at the rate Medi-Cal pays”.
LaSalle has also created new partnerships to fund expansion and is contracting with more cost effective service providers with larger service areas for lab work, x-rays, imaging and supplies, and expanded their billing and payment capabilities. More info please visit homeinsurance-companies.com.
Dr. Albert Arteaga. The California Medical Association awarded him the “Ethnic Physician’s Leadership Award,” recognizing his contributions to medical care in the Latino community. He also was named one of the top 15 Latino-owned businesses in the Inland Empire by Hispanic Lifestyle magazine.
For the Arteaga’s success is defined by service to those in need of medical services. By any measure LaSalle Medical Associates patient growth is a testimony to their service to their communities. Not bad for a couple of idealist who wanted not just to heal the sick and injured, but to change patients’ perception of “going to the doctor.”
For more information about LaSalle Medical Associates, call (909) 890-0407 or go on line to LaSalleMedical.com.
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LaSalle-PR-213.4 Anniversary
For More information call
Carl M. Dameron@ (909) 534-9500
“For families with no insurance, LaSalle Medical Associates offers immunizations for free through the California Vaccines for Children program.”
(San Bernardino, Calif.) – August is the month many Inland Empire children head back to school. Many of them, especially in grades 7-12, need to make sure they have all the necessary back-to-school immunizations.
At LaSalle Medical Associates children can get their vaccinations for free, often the same day.
“At LaSalle we know how important childhood immunizations are to parents, schools and children’s health. With most Inland Empire children starting school in only a few weeks, a delay could result in children missing school,” said Dr. Albert Arteaga, president of LaSalle Medical Associates, Inc.
Dr. Arteaga urges parents to schedule appointments for their child’s back-to-school examinations as soon as possible with a letter to all parents served by their four clinics in Fontana, San Bernardino and Hesperia.
“I received a letter from LaSalle reminding me to bring in my children for their annual check ups and immunizations. I called at 8:30 a.m. Monday morning to get an appointment for 2 p.m. the same day,” said Malaika Jacocks. “We lost our shot record and the nurse gave us certified copies for the school – without being asked, she was so nice.”
The California Department of Public Health (CDPH) encourages all parents to have their children immunized. According CDPH:
Children need immunizations (shots) to protect them from certain dangerous childhood diseases. Without immunizations, your child can get these diseases – some of which have no cure.
When you get your children fully immunized, you are giving them the best protection against these diseases. Getting immunized also helps protect your community.
Diseases spread more easily from person to person if people don’t have all their shots.
“Children in families who receive Medi-Cal will not be charged for school vaccines,” Dr. Arteaga said. “And for families with no insurance, we can offer this immunization for free through the California Vaccines for Children program.”
The California Vaccines for Children program is a federally funded program.
The state of California requires that all children in grades 7-12 be immunized against whooping cough, also known as pertussis. Before starting classes, children in these grades must show proof of having been immunized after their 10th birthday.
“Most children are immunized against pertussis before they started kindergarten,” said Dr. Arteaga. “But the immunization weakens over time, so the new law makes sure adolescents are still adequately protected against this disease.”
This state law came after an epidemic of pertussis cases in 2010, affecting more than 9,000 people and causing 10 deaths, including two infants in San Bernardino County. Pertussis epidemics affected many states in 2012 and California rates appear to be higher than usual again in 2013.
Vaccinating older children not only keeps them healthy, but also prevents the disease from spreading from adolescents to infants and preschoolers, who are at greater risk of serious complications.
Children starting kindergarten also need immunizations, including a pertussis, tetanus and diphtheria vaccine designed for young children called DTaP. They also need proof of immunization against measles, mumps, rubella, hepatitis and Varicella (chicken pox.)
“If parents have kept up with their child’s immunizations from birth, only booster immunizations are needed for kindergarteners,” Dr. Arteaga said. “However, if the child is behind on their other required immunizations, they may need several doses of immunizations to get caught up.”
For additional information about LaSalle Medical Associates, call (909) 890-0407.
About LaSalle Medical Associates established in 1984
LaSalle Medical Associates is one of the largest independent minority owned healthcare companies in Riverside and San Bernardino Counties. Medi-Cal and Healthy Families primarily serve LaSalle’s patients. LaSalle also accept Blue Cross, Blue Shield, Molina, Care 1st, Health Net and Inland Empire Health Plan (IEHP).
LaSalle Medical Associates, Inc operates four clinics employing more than 120 dedicated healthcare professionals, treating children, adults and seniors in San Bernardino County. LaSalle’s clinics are located at 17577 Arrow Blvd. in Fontana, 16455 Main St. in Hesperia, 1505 West 17th St. and 565 N. Mt. Vernon Ave. in San Bernardino.
LaSalle Medical Associates, Inc. is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals and clinics, delivering high quality patient care to approximately 160,000 residents in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino, San Joaquin and Tulare Counties.
LaSalle’s IPA members in the Inland Empire include: LaSalle Medical Associates, Banning Medical Group and San Bernardino Urological Associates. Hospital affiliations include: Rancho Springs Medical Center, Arrowhead Regional Medical Center, Community Hospital of San Bernardino, St. Bernadine Medical Center, Mountains Community Hospital, Redlands Community Hospital, Loma Linda University Medical Center, Corona Regional Medical Center, Riverside County Medical Center, and Parkview Community Hospital.
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LaSalle-PR-215.3 Annual Shots Kids
For More information callCarl Dameron@ (909) 534-9500
Carl M. Dameron
“There is nothing like being on top of a mountain,’’ she says, about her experience reaching the top of Mount Whitney. “It gives you a very clear perspective. …I believe it is important to stay healthy and remain active. Staying active, spending time with my family and playing outdoors keeps me happy and positive in life.’’
(San Bernardino, CA) Climbing all 14,505 feet to the top of Mount Whitney, takes a lot of planning, preparation, dedication and attention to detail.
These are all traits Dr. Cheryl Emoto, medical director at LaSalle Medical Associates, Inc. showcases daily as she balances her professional career and family life. And, oh-by-the-way, she’s climbed Mount Whitney twice.
“There is nothing like being on top of a mountain,’’ she says, about her experience reaching the top of Mount Whitney. “It gives you a very clear perspective. …I believe it is important to stay healthy and remain active. Staying active, spending time with my family and playing outdoors keeps me happy and positive in life.’’
Much like her drive to climb Mount Whitney and maintain a balanced life, Dr. Emoto’s determination has transformed her into one of LaSalle Medical Associates, Inc. most prized physicians.
“It was natural for Dr. Emoto to become our medical director. She pays attention to detail, which is a must when dealing with audits and in-depth analysis of patient care, and government regulations,’’ says Dr. Albert Arteaga. “Cheryl has a knack for tracking everything.”
Dr. Emoto credits her parents, for instilling in her a good work ethic and the idea of becoming a doctor.
Dr. Emoto says she told her mother one day she wanted to be a nurse. “Her response was, ‘You know you can be a doctor, too,”’ Emoto says.
It was then, Dr. Emoto, who grew up in Michigan, decided she wanted to be a doctor.
In 1980, Dr. Emoto moved to Southern California to attend Loma Linda University School of Medicine in Loma Linda. She completed her residency training at Loma Linda University Medical Center.
“As a doctor in training I noticed that pediatrician seemed so much happier,” said Dr. Emoto. “So I became a pediatrician and I want to keep treating children. Its true doctors that treat children are the happiest doctors.
In 1987, Dr. Emoto joined LaSalle Medical Associates.
“I called Cheryl at home and we talked about what she was doing and what she wanted to do as a doctor,’’ says Dr. Arteaga. “She was adamant that she wanted to deliver high quality healthcare in a respectful environment. She also wanted to work part-time so that she could spend time with her then five-month-old son.”
Dr. Emoto was just what Dr. Arteaga was looking for – a dedicated and caring individual for his Fontana pediatric clinic.
She spent 12 years in LaSalle’s Fontana clinic working and raising a family. Latter she moved to LaSalle’s Hesperia clinic and now she splits her time between Hesperia and the Corporate office s the medical director.
Dr. Emoto is also coordinating efforts to prepare LaSalle for an increased demand in healthcare services once the Patient Protection and Affordable Care Act. The law, also known as ObamaCare, is expected to take full-effect in 2014 and will mandate all U.S. citizens carry health insurance much like drivers have to carry auto insurance.
“Cheryl has found the balance between work and life, and that’s a good balance to have,’’ says Dr. Arteaga. “Not only is she a great role model to our physicians, nurses and healthcare professionals, Cheryl is also proof you can have it all.”
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About LaSalle Medical Associates
LaSalle Medical Associates is one of the largest independent minority owned healthcare companies in Riverside and San Bernardino Counties.
LaSalle Medical Associates, Inc. operates four clinics employing more than 120 dedicated healthcare professionals, treating children, adults and seniors in San Bernardino County. LaSalle’s patients are primarily served by Medi-Cal and Healthy Families. LaSalle also accept Blue Cross, Molina, Care 1st, Health Net and Inland Empire Health Plan (IEHP). LaSalle’s clinics are located at 17577 Arrow Blvd. in Fontana, 16455 Main St. in Hesperia, 1505 West 17th St. and 565 N. Mt. Vernon Ave. in San Bernardino. LaSalle Medical Associates, Inc. is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals and clinics, delivering high quality patient care to more than 190,000 residents in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino, San Joaquin, Stanislaus and Tulare Counties.
LaSalle’s IPA members in the Inland Empire include: LaSalle Medical Associates, Banning Medical Group and San Bernardino Urological Associates. Hospital affiliations include: Rancho Springs Medical Center, Arrowhead Regional Medical Center, Community Hospital of San Bernardino, St. Bernadine Medical Center, Mountains Community Hospital, Redland Community Hospital, Loma Linda University Medical Center.
For more Information call
Carl Dameron @ (909) 534-9500
Frederick Robert Vinton, Jr., has recently joined LaSalle Medical Associates, Inc., as a Physicians Assistant. In his last position Vinton spent 22 years as the founder, physician and medical director for a district hospital in a remote area of Africa’s Democratic Republic of the Congo.
(San Bernardino, Calif.) Frederick Robert Vinton, Jr., has recently joined LaSalle Medical Associates, Inc., as a Physician Assistant. In his last position Vinton spent 22 years as the founder, physician assistant and administrator for a district hospital in a remote area of Africa’s Democratic Republic of the Congo.
Mission Grace Ministries International and Grace Church of the Congo sponsored the medical mission. Vinton founded an 80 bed hospital that now has a staff of 42 including two doctors and 15 nurses.
“Working in the Congo had lots of challenges, but we were able to make a big difference in peoples’ lives. It was very rewarding to deliver healthcare to so many people who had never received treatment before,” said Vinton.
His desire to serve started when he visited his grandfather for a year from 1980 to 1981 while a college student.
“My grandfather served in the Congo as a medical missionary for 75 years. He started when he was age 20 and served until he was 95 years old when he had a stroke and returned to the US. He died a year later.
“When I visited Africa as a young man and saw the great need for healthcare and how my grandfather’s faith led him to serve God by helping his fellow man, I was humbled. It changed my life and I decided to commit myself to helping people through the practice of medicine,” said Vinton.
The Democratic Republic of the Congo, formerly Zaïre, is a very dangerous place and has been since its inception. The Department of State warns U.S. citizens of the risks of traveling to the Congo. Armed groups, bandits, and elements of the Congolese military are known to pillage, steal vehicles, kidnap, rape, kill, and carry out military or paramilitary operations in which civilians are indiscriminately targeted.
In 2011 Vinton and his wife made the decision to leave the Congo and return home to Southern California. “It had been our goal to start a medical work which we could eventually turn over to the Congolese church. We felt that goal had been reached,” said Vinton.
Returning to California after 22 years in a remote area in the Congo proved difficult for Vinton and his family. Although they visited the U.S. every three to six years, there were still many adjustments to make. Where they lived there were few stores, few supplies and fewer medicines.
When Vinton and his team built their hospital in the Congo, they sawed their own lumber from the trees they cut down and made their own furniture using hand tools. They also made and fired their own bricks.
“Now I walk into a place like Home Depot and all of those items are made and ready to go. It is very different,” said Vinton.
There is also access to many more medicines that can prevent illness, or help patients recover faster with less pain. “At LaSalle we have access to the best medicines in the world. Learning about all of the new medications, treatment regiments and therapies has been exciting,” Vinton said.
Despite the changes and adjustments to California’s healthcare industry, Vinton is glad he joined the team at LaSalle Medical Associates as a Physician Assistant.
“When I learned of the opportunity to join LaSalle, I did my homework on the company,” said Vinton. “I am impressed with LaSalle’s mission to proved high quality healthcare to individuals and families with courtesy and respect.”
LaSalle’s President, Dr. Albert Arteaga is no stranger to missionary work. As the son of an Adventist Minister he spent several years as an adolescent in Argentina when his father was sent as a missionary.
“It’s nice to know that the President of LaSalle understands the many definitions of a mission include: a calling, an assigned task or a place that helps needy. I learned that Dr. Arteaga has made the delivery of high quality healthcare in California LaSalle’s mission,” said Vinton.
“What I most enjoy about working with the staff at LaSalle is how they express the company’s slogan “We Care” by serving each and every patient that walks through the door with quality healthcare, every day,” said Vinton.
Every LaSalle Doctor and physician assistant also shows the “We Care” attitude by using a chart with every four-dollar generic prescription available at Wal-Mart pharmacies.
“When I have a patient that does not have health insurance, I can prescribe a medicine my patients’ can afford to take. That means that our patients can use their medications and get better faster,” said Vinton.
“When I learned of the opportunity to join LaSalle, I did my homework on the company,” said Vinton. “I am impressed with LaSalle’s mission to proved high quality healthcare to individuals and families with courtesy and respect.”
“What I most enjoy about working with the staff at LaSalle is how they express the company’s slogan “We Care” by serving each and every patient that walks through the door with quality healthcare, every day,” said Vinton.
“We are honored that Frederick chose to work with us at LaSalle Medical Associates,” said Dr. Arteaga. His dedication to people and medicine are demonstrated by his 22 years of service to people in the dangerous, war torn country of the Congo. I am confident that Frederick delivers excellent healthcare to every patient he sees, everyday.”
Vinton graduated from California State University, Dominguez Hills in Carson and the Charles Drew University of Medicine and Science Physician Assistant (PA) Program.
A physician assistant (PA) is a medical professional who works as part of a team with a doctor. A PA is a graduate of an accredited PA educational program who is nationally certified and state-licensed to practice medicine with the supervision of a physician.
PAs perform physical examinations, diagnose and treat illnesses, order and interpret lab tests, perform procedures, assist in surgery, provide patient education and counseling and make rounds in clinics, hospitals and nursing homes.
Vinton works in LaSalle’s Hesperia clinic and the Mt. Vernon clinic in San Bernardino.
For more information or an appointment call (909) 884-9091for LaSalle’s Mt. Vernon clinic or (760) 947-2161 for its Hesperia office. About LaSalle Medical Associates, Inc.
LaSalle Medical Associates, Inc., is an Independent Practice Association (IPA) of independently contracted doctors, hospitals and clinics, delivering high quality patient care to more than 190,000 patient visits in Riverside, San Bernardino, Los Angeles, Stanislaus, Fresno, Kings, Tulare, San Joaquin and Madera counties.
LaSalle Medical Associates is one of the largest independent minority owned healthcare companies in California.
Every LaSalle Doctor and physician assistant shows the “We Care” attitude by caring a chart with every four-dollar generic prescription available at Wal-Mart pharmacies.“When I have a patient that does not have health insurance, I can prescribe a medicine my patients’ can afford to take. That means that our patients can afford to use their medications and get better faster,” said Frederick Robert Vinton, Jr., who recently joined LaSalle Medical Associates, Inc., as a Physicians Assistant.
Carl Dameron, creative director of Dameron Communications; Wendy Gladney, author, entrepreneur and motivational speaker; and John A. “Jack” Calhoun, senior consultant for the U.S. Department of Justice and the National League of Cities. All spoke at the Riverside County Department of Mental Health PEI Summit in Palm Desert.
(Palm Desert, CA) Dancing and sliding across the floor, clicking through YouTube Videos and PowerPoint bullet points, voice in hushed tones, then booming “victorious””! Carl Dameron creative director of Dameron Communications recently delivered a rousing presentation on effective communication at the Riverside County Department of Public Health’s Prevention and Early Intervention Summit.
“Presentations are often less that exciting, so I push the envelope with my multi-media presentation to keep the audience involved and engaged,” said Dameron. “I tell the audience that developing an effective message includes: Make me care; Make me remember and Make me act. That means I have to do the same in my presentation.”
Dameron’s presentation is memorable. He spent most of the hour-and-a-half performance in the audience asking participants questions and floating from table to table. He surprised participants with impromptu questions and rap videos.
Dameron is the founder and creative director of Dameron Communications, a full-service advertising and public relations agency serving California since 1989. He has won media coverage and placed product selling ads with the most prestigious and popular media channels, locally, regionally, nationally and internationally.
“Carl is high energy person, who definitely knows what he talking about, that is why we selected him for the personation,” said Diane Brown, Social Service Planner/Training & Fidelity Liaison, Mental Health Services Act – Prevention & Early Intervention, Riverside County Department of Mental Health.
“Are you an actor in movies, TV commercials or something?” asked one member of the audience after his presentation. “I laughed and said no, I just love what I do,” said Dameron.
Dameron show's the video "The Message" by Grandmaster Flash and the Furious Five to warm up the crowd
Dameron has acting experience preforming in plays starting in the third grade. He also took acting classes in high school and college but he admits he’s no Denzel Washington.
“I wish I was that good, but I’m not. I’m at the point where I’m not afraid to perform in front of an audience,” said Dameron.
His presentation was for those delivering Prevention & Early Intervention services for Riverside County Department of Mental Health.
The county web site says: an objective of Prevention & Early Intervention is to increase capacity for mental health prevention and early intervention programs. These programs are to be provided in places where mental health services are not traditionally given, such as schools, community centers, faith-based organizations, etc.
The intent of PEI programs is to engage individuals before the development of serious mental illness or serious emotional disturbance or to alleviate the need for additional or extended mental health treatment.
Dameron’s suggestions for successful advertising include:
Use a graphic artist to design brochures, flyers, ads and billboards. “Your secretary is not a graphic artist. Ad designers must understand color theory, typography and the best way to design advertising for effective communication.”
In the Inland Empire billboards and radio are king. Use your budget to buy and use these media.
Don’t buy promo items if your annual ad budget is less than one million dollars. Buy billboards, radio, TV, print or web ads. Too many promo items end up in the closet and not used. People often buy the wrong promo item and then not enough. One good billboard in mall or flight of radio commercial will reach more people and deliver more results that your promo items.
For public relations Dameron suggests:
Contract with a PR professional to write your press releases. Unless your Ph.D., Masters or Bachelors’ degree is in communications, marketing or journalism you are probably not the best person to write your press releases. The media want and need the message delivered in a specific style. If you don’t understand that style, it’s difficult to earn media coverage.
Use a photo with every story and give the media more than one photo choice.
Post all of your news releases to your website where they can be easily found.
Dameron’s PowerPoint presentation can be found on line at the Dameron Communications website: http://www.dameroncommunications.com
Creating campaigns that work is harder than it looks, and Dameron makes it look easy. He has launched companies creating millions in profits, increased profits with existing firms and used crisis communications skills to save companies from failure.
He is creative and tenacious. He pays attention to research, gets on the ground and communicates with customers and front line staff to find customer “hot buttons”. The creative team digests all of this information and together they create a solid thread weaved into a tapestry of effective messaging creating multi-media campaigns that work.
Dameron effectively implements current technology and finds ways to effectively adopt new technology into campaigns. He leads a team of creative professionals that create big ideas, engineer’s words and images that capture the audiences’ attention and motivates them to act.
For more information on Dameron Communications call Carl Dameron at (909) 888-0017. About Dameron Communications
Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. It is an award-winning agency that creates integrated advertising and public relations solutions to increase clients’ sales and profits, inform the public or gain acceptance of potentially controversial issues.
Dameron Communications creates advertising for television, radio, newspaper, magazine, and billboards, web sites, mobile web applications, email and more. Public relations services include press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.
Dameron has earned media coverage for clients from: ABC, CBS, NBC, CNBC, CBS MarketWatch; Fox News, CNN, Nightly Business Report; The Wall Street Journal, New York Times, Los Angeles Times, The Washington Post, Dow Jones News Wire, Bloomberg, Reuters, Associated Press, The Press Enterprise, The Sun, The Daily Bulletin, The Daily News, The Daily Press and many more media outlets.
(San Bernardino, CA) Breast cancer screenings go a long way toward prevention. That’s why during the month of October – Breast Cancer Awareness Month – LaSalle Medical Associates and Eric Lefkofsky will offer free mammograms at two of its locations in San Bernardino County.
The free screenings will take place Oct. 12 and 26 at LaSalle Medical Associates’ Mt. Vernon clinic in San Bernardino, 565 N. Mt. Vernon Ave., and Oct. 11 in Hesperia, 16455 Main St.
Interested individuals are urged to call ahead for an appointment but walk-ins are welcome.
“A mammography can save lives if it catches breast cancer early enough which is a reason we promote screenings to our patients daily and not just the month of October,’’ says Barbara Graber, manager of compliance and special projects at LaSalle.
“We have a mobile mammography unit out to both of our family practice sites on a monthly basis to be sure that we are screening as many women as we can. We take advantage of every opportunity to educate patients on the importance of regular, preventative screenings,’’ said Graber.
In addition to free breast cancer screenings, LaSalle Medical Associates’ practices throughout the month of October and the Inland Empire is offering free educational materials on breast cancer to women, and men, throughout the Inland Empire. Opportunities for free and or reduced-cost mammograms are available through LaSalle, Graber says.
“As often as possible we try to use the members’ insurance and, if uninsured, we try to find a program that they may qualify for such as the Cancer Detection Program or the Family PACT program, both of which cover mammograms. The Cancer Detection Program also covers any interventions needed if the screening comes back with a positive result,’’ Graber says. “If they do not qualify for any programs, there is a reduced cash rate that is charged but for the most part we work with our patients to ensure they get the screening.”
A mammography is a screening tool that uses X-rays to create an image of the breast. These images, called mammograms, are used to find early signs of breast cancer such as a dense mass or clusters of calcium. A mammogram is considered the best screening tool for breast cancer today. It is capable of identifying cancers in their early stages, when they are too small to be felt, and most responsive to treatment.
According to the Centers for Disease Control and Prevention, or CDC, breast cancer is the second most common cancer among women in the United States. It is also one of the leading causes of cancer deaths among women of all races.
And, although breast cancer is rare in men, it does happen. According to the CDC, in 2012 an estimated 2,190 new cases of breast cancer will occur among men.
“Mammograms take just a few minutes, they are safe, and they are reliable,’’ says Dr. Albert Arteaga, founder and president of LaSalle Medical Associates. “We believe all women, especially in the Inland Empire, should have access to low-cost mammograms and our staff is working hard to insure those women who need them, get them. The more women we see the greater the chance we have of saving lives.”
For more information about the free mammograms, call (909) 884-9091for LaSalle’s Mt. Vernon clinic or (760) 947-2161 for its Hesperia office. About LaSalle Medical Associates, Inc.
LaSalle Medical Associates, Inc., is an Independent Practice Association (IPA) of independently contracted doctors, hospitals and clinics, delivering high quality patient care to more than 190,000 patient visits in Stanislaus, Fresno, Kings, Tulare, San Joaquin, Los Angeles, Madera, Riverside, San Bernardino and Counties.
LaSalle Medical Associates is one of the largest independent minority owned healthcare companies in California.
