Photo Caption: 2023 Black Rose Award Winners – (From left) Accepted for Linda D. Wright; Arlington Rodgers Jr., President of the Black Culture Foundation; Rose Mayes, Humanitarian of the Year honoree; Gloria Macias Harrison, Black Rose awardee; Jim King, Black Rose Chair; Rialto Mayor Deborah Robertson, Black Rose awardee; Accepting for San Bernardino Community Hospital Dr. Ruby Skinner, Medical Director, and Roz Nolan, Chief Nurse Executive Officer, and Foundation Treasurer Genevieve Echols.
“The Black Culture Foundation Celebrates the 31st Annual Black Rose Awards with our call for entries for the 2024 Black Rose Awards,” said President Ezekiel Adeleke
SAN BERNARDINO, Calif. – Some people have made a career helping others. And some have done even more than that.
“If you know someone whose passion is to help and make the community better for others, the Black Culture Foundation wants to know about them. We seek nominations for The Black Rose, Humanitarian of the Year, and Community Service awards,” said Black Culture Foundation President Ezekiel Adeleke.
“We are looking for someone whose volunteer efforts go over and above their job-related activities,” said Carl M. Dameron Co-chair of the 2024 Thirty-first Black Rose Awards. “These are unsung heroes, people who volunteer with multiple organizations or give all of their spare time to one. They never seek their glory but want to make their community a better place to live.”
To nominate someone for a Black Rose Award, email Dameron at blackrose@sbbcfoundation.org, or call or text him at (909) 534-9500. Nominations are due by November 30, 2023.
The awards program focuses on the Black community in the Inland Empire, Dameron says, but an award winner need not be a resident of the IE. Many community leaders in law enforcement, education, and other public venues have been recognized and received an award in honor of the work they’ve done that benefits the Inland Empire.
To become a volunteer or board member, call or text Dameron at (909) 534-9500 or email him at blackrose@sbbcfoundation.org, Nominations are due by November 30, 2023.
The 31st Black Rose Awards ceremony takes place on Saturday, February 3, at Rhe Riverside Convention Center.
About the Black Rose Awards
The Black Rose Awards are a complement to Black History Month. The awards are sponsored by the Black Culture Foundation, a nonprofit founded in 1968 by a small group of people who were concerned that, “…nationwide, our school systems have not yet incorporated Black history studies into regular school curriculums. Thus, all students miss the opportunity to learn more about a vital part of this country’s history.”
The Black Culture Foundation’s purpose “…is to foster an interest and a greater understanding of Black culture, to heighten community awareness of the accomplishments of Black people, past and present, and to plan, coordinate and direct an annual Black History Month parade and related cultural activities…[and] bridge the gaps across cultural lines by bringing the local community together to celebrate this event in the spirit of unity and brotherhood.”
The Black Rose Awards are the Foundation’s showcase cultural event.
(San Bernardino, CA) “We are all products. Remember that. As an advertising and public relations creative director, my product is problem solving, knowledge and creativity,” said Carl M. Dameron creative director and founder of Dameron Communications.
“I am going to tell you how to develop an advertising and public relations program to effectively reach your target market, create a positive image of a business in the community and entice the market to buy more of your products, goods and/or services,” said Dameron.
This series has been going for several weeks. Go to the website for the entire backlog at
at DameronCommunications.com/blog
This January 2012 ad uses the campaign theme for the Magnolia at Highland – “Affordable Luxury”. We also target seniors by saying, “For ages 62 and better”. The campaign was very successful. The senior apartments have 100+ person waiting list.
Ad development
This is where your research bears fruit. Take the information obtained through your research that tells you who your customer is, what they like, and what they like about your products and services to develop a campaign theme to reach your target market.
This theme must translate well into print, radio, television, your website, billboards, Email, social networks, and direct mail to grab the target’s attention and leave the right impression. If you need help to develop your ads use: and ad agency, freelance artists, university students or talk to your newspaper or radio representative.
You can also call Dameron Communications to help you develop your plan.
Campaign goal
We know the goal is to increase sales and profit:
But of what product ? You want to include all of them but really pick one.
Of what service? Again I know, you want to include all of them, but again pick one.
Where is it? Where are your locations or do you come to me?
When do customers want to buy your stuff? — Winter, spring, summer or fall?
Start by reviewing your sales and promote your most popular product or the thing you are known for.
80 percent of your business comes from 20 percent of your customers. Define who the 20 percent are, what they want and create your campaign to go after more people like them!
For Argosy University they are highly recognized for their Postgraduate degrees in Psychology, Education and Business, that’s their 20 percent. So our goal was to increase enrollment in those programs. They also have bachelors degree completion programs and other offerings.
Slogans – “Campaigns that work!” That’s the Dameron Communications slogan
How do you start? Try creating a quick five-second description of what you do that makes your customer feel better good about buying your product. Then massage it into a slogan.
Here are some examples.
For SpeakerCraft we created the slogan “The Art of Sound”. They sell speakers and high-end stereo equipment. Not just things to make music, but things to make music sound exceptionally great.
For the San Bernardino County Department of Public Health AIDS program the slogan was “Know your Status”. We show multiethnic real people and ask the question: “Are you HIV Positive of Negative?”
Are you HIV Positive of Negative? Do you know? You should know. Take control. Get checked for free at the San Bernardino County Health Department.
For The Magnolia at Highland the slogan is “Affordable Luxury”. This project is a low income senior citizen complex, however it is designed and built like a luxury resort. So we sold it that way. We used the images reserved for luxury spas and luxury resorts, people in the pool, the cabañas and the beautiful entry. Instead of 62 and older we came up with 62 and Better.
The Magnolia at Highland Senior Citizen Apartments’ Grand Opening invitation created for Western Seniors Housing. It clearly shows the luxury features available in the Senior Apartments.
For Argosy University it’s “Education that Works.” This slogan has multiple meanings. Not only does the education help you be a better person, but the reason many people get a post-graduate degree is to get a better job and make more money, so having a degree from Argosy helps to get you more work. The other issue with Universities new to the area is the question of trust. We included the line “quality Education for over 30 years in Psychology, Education and Business” to demonstrate that Argosy was not a new University, just new to the area. This line is to solidify the brand and increase trust. The campaign increase enrollment 450 percent and made the campus the fastest growing start up the history of 22 campus system.
Yes, it does sound like our slogan. Argosy abandoned it and so we picked it up. Waste not, want not.
“Education That Works” was the slogan we created for Argosy University. This is the billboard we created, we also created newspaper ads, plus magazine and radio commercials.
Good luck, and remember the target for your slogan is your customers, not you!
To Be Effective In Advertising, Plan And Be Consistent.
Display your slogan everywhere. This is the email signature for Dameron Communications
Read more
For a free one-hour consultation call Carl M. Dameron at (909) 534-9500.
For a free copy of “Effective Advertising & Public Relations” click here to download: DC-701 Effective advertising-legal 51211.
Effective Advertising & Public Relation prints on legal paper
