(San Bernardino, CA) Lacey Kendall, a radio consultant and broadcast advisor at Cal State San Bernardino has been named president of the Inland Empire Chapter of the American Advertising Federation (AAF).
Kendall served as vice president of the AAF last year where she played a key role in the annual ADDY awards, a gala that recognizes excellence in advertising throughout the Inland Empire. She also helped organize monthly educational programs and fundraising events for the local chapter.
“I’m so excited to serve as president of the AAF for this coming year. This chapter has a long history of service to the advertising community in the Inland Empire and I am looking forward to continuing that tradition.”
Her goals for the coming year are, “To increase membership, host an incredible ADDY award competition and strengthen relationships with local colleges and universities who offer advertising as an academic major,” says Kendall.
“We also believe that advertising students should be better connected to the professional organization that represents their industry. This year we’re going to work to improve those relationships with this AAF chapter and increase the academic scholarships we already offer to deserving advertising students.”
Kendall, 52, of North Rialto became interested in radio broadcasting at San Bernardino Valley College in 1979 where she hosted ‘Bluegrass Alive!’ Since then she has worked as a producer, manager and on-air host for radio stations in Los Angeles, San Bernardino and Ventura Counties.
Hired to cast voices for worldwide radio and TV commercials at Voice Over LA Studios in Hollywood, she worked on the George H.W. Bush presidential campaign and with clients such as Nike, Touchstone Pictures, Men’s Health Magazine and McDonalds.
In 1994 she started 909Creative, an Inland Empire commercial production company. She has also taught radio broadcasting at San Bernardino Valley College and at the University of LaVerne. And in 2003 she worked with American radio news legend Daren Lane to build KCAA/NBC News Radio where she served as operations manager.
In 2007 Kendall was hired as the broadcast consultant at Cal State San Bernardino, where today she advises over 140 students who are studying broadcasting, marketing, advertising and station management. Her duties include managing Coyote Radio, the Cal State radio station, and she produces My Awesome Empire, a radio show about the Inland Empire and the Isla Earth Radio Series, broadcast over 300 stations in the U.S. and heard by over seven million weekly listeners. Additionally she continues to host a Saturday show on 96.7 KCAL Rocks where she first worked 33 years ago.
Kendall was born in Lakewood, Ca. and grew up in Rialto. She earned a B.A. in radio broadcasting from the University of La Verne and a M.A in Communications from Cal State San Bernardino.
“The Community Settlement Association is increasing attendance in their DUI program by asking for more people to attend. Advertising works when it’s done right,” says Carl Dameron.
(SAN BERNARDINO, Calif.) With 24 months of increased employment and retail sales it is quite clear we are in an economic recovery. “But tough economic times convinced too many companies stop advertising their business, or they cut their public relations budget because its easier than cutting people,” says Carl M. Dameron, founder and Creative Director of Dameron Communications, (DameronCommunications.com) a leading public relations and advertising agency serving California.
“The problem is many companies have been so lean for so long they have forgotten they must increase their ad budget to get more customers. They are still in survival mode and afraid to advertise. Waiting could very well be the wrong thing to do now,” said Dameron.
A free brochure from Dameron Communications, Effective Advertising & Public Relations, outlines a step-by-step program to effectively reach a company’s target market, create a positive image of the business and entice their target market to use their products and services.
According to Dameron the solution to increasing business in a changing economy is to change your advertising strategy. “The recession is ending and pent up demand is driving increased traffic and sales at many businesses. Buyers are redefining their purchases based on what they need, not just want.
Dameron offers more solutions to energize or create and implement an effective advertising and public relations strategy.
The program consists of four major components: research, ad development, media planning and placement and finally ad monitoring for effectiveness. While a successful campaign fulfills all four components, a combination of effective planning and consistency is also required to be effective.
Additionally, Dameron’s guide gives information on developing effective public relations, government relations and community relations strategies.
Effective Ad and PR Strategies prints on legal paper
Dameron goes one step further. “If your business needs help sorting out your media options or creating a new message, we will provide you a free one-hour consultation on your advertising, public relation plan.”
For a free copy of Effective Advertising & Public Relations go on line to DameronCommunications.com. For a free one-hour consultation call Carl Dameron at (909) 534-9500. The Dameron Communications Difference
Dameron Communications’ inspired Advertising; public relations, community relations and government relations work has been winning awards and client accolades for more than 20 years. Uniquely, we blend unsurpassed relationships with proven advertising and public relations methods to deliver winning and measurable results.
We serve clients who make the world a better place – small business or large, government or non-profit, product, service or cause primarily in California’s Orange, Riverside and San Bernardino Counties.
For more information or a free one-hour consultation call us in (909) 534-9500.
Click her to download the PDF: DC-711 legal effective advertising web
“Join us for a great night of Jazz from “One Touch Management” and Wine Tasting from Wine Guyz at the Edwards Mansion,” said Knotts. At Edwards Mansion in Redlands on Saturday, August 17, at 7:00 p.m. For more information please call: Sandy Oquin at (909) 880-0600 or go online to http://www.KnottsFamilyAgency.org
Jazz and Wine Festival to Benefit Local Foster Children
(Redlands, CA) Knotts Family Agency hosts their annual Summer Soiree Jazz and Wine Tasting “Under the Stars” at Edwards Mansion in Redlands on Saturday, August 17, at 7:00 p.m.; Tickets are $40 per person.
Knotts Family Agency works with the Department of Children & Family Services both in San Bernardino and Riverside to identify Homes & Families for Foster children of all ages.
Proceeds will help local foster children experience ‘Cultural Enrichment’ in activities such as sports, book clubs, music lessons, music festivals, trips to museums and art galleries. “The enhanced cultural exposure will have a significant positive impact on our children’s lives,” said Gwen Knotts, CEO of Knotts Family Agency.
Edwards Mansion’s beautiful Victorian Tea Garden is the site for The Summer Soiree. The Garden has a picturesque fountain, hand-painted tiles in romantic motif, shade trees, colorful flowers and vine-covered arbors combine to create an elegant setting.
“Join us for a great night of Jazz from “One Touch Management” and Wine Tasting from Wine Guyz at the Edwards Mansion.
Recruitment flyers and ads for the DUI program at the Community Settlement Association. For more information call Carl Dameron @ 909-534-9500.
Recruitment flyers and ads for the Family Counseling program at the Community Settlement Association. For more information call Carl Dameron @ 909-534-9500.
For more Information call
Carl Dameron @ (909) 534-9500
(Rancho Cucamonga, CA) A luncheon speaker will discuss how to master the new Google Shopping for ecommerce on June 13 at the Old Spaghetti Factory in Rancho Cucamonga. It is open to the public and registration begins at 11:30AM.
The presentation by Andrew David, “How To Make Google Shopping Work,” is directed at marketing managers, agencies, business owners, paid search managers and ecommerce managers who control ecommerce websites. It is sponsored by the Inland Empire Chapter of the American Advertising Federation (AAF).
Davis is the author of Merchant Comparison Shopping Handbook, the first handbook on comparison shopping engines for online retailers. He is also a columnist for Search Engine Watch.
At CPC Strategy in San Diego, Davis is a marketing manager who focuses on full service comparison shopping for online retailers. He was previously an account consultant to enterprise online retailers and marketing agencies. His presentation will explain questions that should be asked before launching an online ecommerce campaign.
“If you are involved with marketing an ecommerce website, you should attend this luncheon,” said John McCarthy, Vice President of the local ad club. “Google Shopping replaced Google Products and today has fewer retailers than before, which means less competition. But optimizing your campaigns is the key to success. Come learn how to design your strategy at this luncheon.”
Early bird registration is $20 for ad club members and the general public before June 7. After that, the cost is $25 for members and $30 for the public. To register online, visit https://www.runmyclub.com/aafie/eventcalendar.asp or http://aaf-inlandempire.com/ The Old Spaghetti Factory is located at 11886 Foothill Blvd., Rancho Cucamonga.
(Jurupa Valley, CA) GRID Alternatives Inland Empire held its Earth Day Installation and Open House on Friday, April 19, 2013 attracting a veritable who’s who of distinguished political leaders and representatives from the California Congress, Assembly and Senate.
Local elected officials from City of Jurupa Valley City Council, as well as community leaders also joined in this historic day. GRID Alternatives is a non-profit organization that brings the benefits of solar power to low-income communities. The event gave attendees the opportunity to see first-hand how GRID Alternatives makes every day Earth Day by witnessing a solar system being placed on the roof, the impact of job trainees receiving invaluable workforce development at no cost, and the hardworking and deserving family who will save on their electric bill while positively contributing to the environment.
To commemorate this landmark event State Senator Richard D. Roth from the Thirty-First Senate District attended and was the special guest speaker! “I am grateful for the opportunity to see the teamwork and commitment of GRID Alternatives during the solar panel installation in Jurupa Valley. It is very impressive to see the work GRID Alternatives is doing throughout Inland Southern California and what solar energy is doing to save working families money through lower energy bills. GRID Alternatives helps create excellent partnerships to build strong families and communities throughout our region and throughout California.”
The event provided the opportunity to share the success story of past volunteer and team leader, Carmen Valles, who as a result of the “classroom on the roof” workforce development experience, was able to be hired on full time within the Solar Industry and proudly declared, “they helped me re-invent myself from a ex-bank executive to a fully rounded solar employee. Carmen also shared with the crowd, “Grid Alternatives I. E. is known for reducing one of the most expensive utility bills, electricity, but at the same time they are simultaneously training an army of Solar Installers.”
Also in attendance from the Sixtieth District, where the Habitat for Humanity Home is located, was AssemblyMember Eric Linder and Executive Director of Habitat for Humanity Riverside, Karin Roberts. Joining them were representatives from AssemblyMember Cheryl Brown of the Forty-Seventh District, Congressman Mark Takano of the Forty-first district, The California Public Utilities Commission, and the Morongo Band of Mission Indians.
The Earth Day Event installed a 3.2 kW solar electric system which will generate more than 170,000 kWh of clean, renewable energy over the system’s lifetime. This equals over $29,800 in total savings for the family. In addition, 101 tons of greenhouse gas emissions will be prevented over the systems’ lifetimes, equivalent to planting 2,365 trees.
This solar installation was made possible in part by a grant from the S.L. Gimbel Foundation Advised Fund at the Community Foundation serving the Counties of Riverside and San Bernardino.
For more information on GRID Alternatives or to find out if Solar Panels are right for your home call 888-496-4743.
About GRID Alternatives
GRID Alternatives is a non-profit organization that brings the benefits of solar technology to low-income communities. Using a barn-raising model, GRID Alternatives leads teams of volunteers and job trainees to install solar power on qualifying homes, providing needed savings for families struggling to make ends meet while preparing workers for jobs in the fast-growing solar industry and cleaning our air.
More than 3000 California families have benefitted from the program to date, saving more than $82 million in lifetime electricity costs, and more than 11,500 people have received hands-on solar installation experience. Here in the Inland Empire, more than 430 families have been served to-date, for a combined lifetime savings of over $14 million.
for more information call
Carl Dameron at (909) 534-9500
Carl Dameron, creative director of Dameron Communications; Wendy Gladney, author, entrepreneur and motivational speaker; and John A. “Jack” Calhoun, senior consultant for the U.S. Department of Justice and the National League of Cities. All spoke at the Riverside County Department of Mental Health PEI Summit in Palm Desert.
(Palm Desert, CA) Dancing and sliding across the floor, clicking through YouTube Videos and PowerPoint bullet points, voice in hushed tones, then booming “victorious””! Carl Dameron creative director of Dameron Communications recently delivered a rousing presentation on effective communication at the Riverside County Department of Public Health’s Prevention and Early Intervention Summit.
“Presentations are often less that exciting, so I push the envelope with my multi-media presentation to keep the audience involved and engaged,” said Dameron. “I tell the audience that developing an effective message includes: Make me care; Make me remember and Make me act. That means I have to do the same in my presentation.”
Dameron’s presentation is memorable. He spent most of the hour-and-a-half performance in the audience asking participants questions and floating from table to table. He surprised participants with impromptu questions and rap videos.
Dameron is the founder and creative director of Dameron Communications, a full-service advertising and public relations agency serving California since 1989. He has won media coverage and placed product selling ads with the most prestigious and popular media channels, locally, regionally, nationally and internationally.
“Carl is high energy person, who definitely knows what he talking about, that is why we selected him for the personation,” said Diane Brown, Social Service Planner/Training & Fidelity Liaison, Mental Health Services Act – Prevention & Early Intervention, Riverside County Department of Mental Health.
“Are you an actor in movies, TV commercials or something?” asked one member of the audience after his presentation. “I laughed and said no, I just love what I do,” said Dameron.
Dameron show's the video "The Message" by Grandmaster Flash and the Furious Five to warm up the crowd
Dameron has acting experience preforming in plays starting in the third grade. He also took acting classes in high school and college but he admits he’s no Denzel Washington.
“I wish I was that good, but I’m not. I’m at the point where I’m not afraid to perform in front of an audience,” said Dameron.
His presentation was for those delivering Prevention & Early Intervention services for Riverside County Department of Mental Health.
The county web site says: an objective of Prevention & Early Intervention is to increase capacity for mental health prevention and early intervention programs. These programs are to be provided in places where mental health services are not traditionally given, such as schools, community centers, faith-based organizations, etc.
The intent of PEI programs is to engage individuals before the development of serious mental illness or serious emotional disturbance or to alleviate the need for additional or extended mental health treatment.
Dameron’s suggestions for successful advertising include:
Use a graphic artist to design brochures, flyers, ads and billboards. “Your secretary is not a graphic artist. Ad designers must understand color theory, typography and the best way to design advertising for effective communication.”
In the Inland Empire billboards and radio are king. Use your budget to buy and use these media.
Don’t buy promo items if your annual ad budget is less than one million dollars. Buy billboards, radio, TV, print or web ads. Too many promo items end up in the closet and not used. People often buy the wrong promo item and then not enough. One good billboard in mall or flight of radio commercial will reach more people and deliver more results that your promo items.
For public relations Dameron suggests:
Contract with a PR professional to write your press releases. Unless your Ph.D., Masters or Bachelors’ degree is in communications, marketing or journalism you are probably not the best person to write your press releases. The media want and need the message delivered in a specific style. If you don’t understand that style, it’s difficult to earn media coverage.
Use a photo with every story and give the media more than one photo choice.
Post all of your news releases to your website where they can be easily found.
Dameron’s PowerPoint presentation can be found on line at the Dameron Communications website: http://www.dameroncommunications.com
Creating campaigns that work is harder than it looks, and Dameron makes it look easy. He has launched companies creating millions in profits, increased profits with existing firms and used crisis communications skills to save companies from failure.
He is creative and tenacious. He pays attention to research, gets on the ground and communicates with customers and front line staff to find customer “hot buttons”. The creative team digests all of this information and together they create a solid thread weaved into a tapestry of effective messaging creating multi-media campaigns that work.
Dameron effectively implements current technology and finds ways to effectively adopt new technology into campaigns. He leads a team of creative professionals that create big ideas, engineer’s words and images that capture the audiences’ attention and motivates them to act.
For more information on Dameron Communications call Carl Dameron at (909) 888-0017. About Dameron Communications
Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. It is an award-winning agency that creates integrated advertising and public relations solutions to increase clients’ sales and profits, inform the public or gain acceptance of potentially controversial issues.
Dameron Communications creates advertising for television, radio, newspaper, magazine, and billboards, web sites, mobile web applications, email and more. Public relations services include press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.
Dameron has earned media coverage for clients from: ABC, CBS, NBC, CNBC, CBS MarketWatch; Fox News, CNN, Nightly Business Report; The Wall Street Journal, New York Times, Los Angeles Times, The Washington Post, Dow Jones News Wire, Bloomberg, Reuters, Associated Press, The Press Enterprise, The Sun, The Daily Bulletin, The Daily News, The Daily Press and many more media outlets.
The LaGrant Foundation has selected Carl M. Dameron, founder and creative director of Dameron Communications to host its first Inland Empire career development workshop for students interested in pursuing a career in advertising or public relations. The Delta Sigma Theta Sorority cosponsors the workshop. Photo by Robert A. Whitehead/CSUSB
FREE PUBLIC RELATIONS & ADVERTISING CAREER DEVELOPMENT WORKSHOP FOR STUDENTS AND ALUMNI! WHO: The LAGRANT Foundation (TLF) is a nonprofit 501 (c) (3) organization whose mission is to increase the number of ethnic minorities in the fields of advertising, marketing and public relations through scholarships, internships, career development workshops, professional development and mentors to African American/Black, American Indian/Native American, Asian/Pacific Islander American and Hispanic/Latino undergraduate and graduate students. WHAT: TLF is partnering with Dameron Communications, to host a career development workshop for students interested in pursuing a career in advertising or public relations. WHEN: Friday, September 14, 2012 from noon to 3:00 p.m. WHERE: Dameron Communications LLC 255 North “D” Street, Suite 303, San Bernardino, CA 92401 CONTACT: Programs & Communications Associate Nelly Alonso 323.469.8680, ext. 240 Email: NellyAlonso@LaGrant.com REGISTER EARLY! SPACE IS LIMITED! The Dameron Communications Difference
Dameron Communications’ inspired Advertising; Public Relations, Community Relations and Government Relations work has been winning awards and client accolades for more than 20 years. Uniquely, we blend unsurpassed relationships with proven advertising and public relations methods to deliver winning and measurable results.
We serve clients who make the world a better place – small business or large, government or non-profit, product, service or cause driven. We primarily serve California’s Los Angeles, Orange, Riverside, San Bernardino and Counties. For more information or a free one hour consultation call Carl Dameron at (909) 888-0017.
