Max Ramirez, Senior Director of Content Marketing at Skyline Studio
Riverside, CA. — The American Advertising Federation—Inland Empire Chapter invites you to a brand storytelling class.This class is for anyone looking to elevate their brand’s connection with customers through the art of storytelling.
The virtual event, “Unlocking the Power of Storytelling at Scale,” will occur on April 30th from noon to 1 pm. Learn More and Register Now!
In today’s crowded marketplace, authentic storytelling isn’t just nice to have—it’s essential for building lasting customer relationships and brand loyalty. Join us to learn how to craft compelling narratives that resonate with your audience and leverage trusted media platforms to amplify your message.
Featured Speaker: Max Ramirez
Max leads the studio division for Southern California News Group and The San Diego Union-Tribune, managing a team of strategists, content creators, event producers, and designers. With extensive experience at Warner Bros. Discovery, NBCUniversal, iHeartMedia, and various digital media startups, Max brings valuable insights into developing innovative, integrated media campaigns that truly engage audiences.
What You’ll Learn:
How to Build Trust and Credibility with Your Customers
Storytelling Best Practices and Pitfalls to Avoid
Strategies to Elevate Your Story for Broader Impact
The webinar is free for AAF members and just $10 for non-members, making it accessible for businesses of all sizes to learn about the power of storytelling to promote your brand.
To learn more or register for the webinar, visit InlandEmpireAAF.com. If you have questions about the event, contact John McCarthy at (909) 263-0454.
About the Inland Empire AAF:
The Inland Empire AAF is a community of advertising and graphic design professionals representing local, regional, and national companies, government agencies, and non-profit organizations. The organization provides educational opportunities through guest speakers and hosts the local American Advertising Awards, the industry’s largest and most representative competition in the United States. Founded in the late 1980s, the Inland Empire AAF is dedicated to promoting excellence in advertising and fostering connections within the industry. Learn more at InlandEmpireAAF.com.
“Jewel Diamond Taylor will share her transformative message from stages around the world, offering strategies for overcoming self-doubt and building confidence,” said Sharron Lewis, the Coalition for Black Health and Wellness Committee chair.
Moreno Valley, CA—The Coalition for Black Health and Wellness announces an African American Tea for the Soul. In this supportive environment, Black women can explore essential practices of self-care, mental health, wellness, and healing. The Tea is Sunday, May 4, 2025, from 3:00 to 6:00 p.m. at CrossWord Church, 21401 Box Springs Road, Moreno Valley, CA. Doors will open at 2:30 PM, and dinner will be served at 3:15 PM.
Sharron Lewis, the Behavioral Health Committee chair, said, “The highlight of the afternoon will be renowned guest speaker Jewel Diamond Taylor, affectionately known as ‘The Self-Esteem Dr.’ Jewel has been a leading motivational speaker since 1984, empowering millions with her holistic approach to faith, culture, psychology, emotional well-being, and personal success.”
As the author of bestselling titles such as Success Gems and ShiFt Happens, Jewel utilizes humor and storytelling to encourage resilience and inner peace among her audience. In addition to receiving an honorary doctorate in divinity in 2019, she also garnered an Emmy Award in 2021 for her work on a documentary about race relations in Norway.
This event is sponsored by the Coalition for Black Health and Wellness, Behavioral Health Committee, Riverside Community Health Foundation, and Dameron Communications in collaboration with CrossWord Church.
Empower You Edutainment provides entertainment for the event. Upon arrival, participants will be welcomed by African drumming. The entertainment also includes spoken word performances, a live band, storytelling, participatory dancing, a theatrical presentation, and dancers.
“Join us for an inspiring afternoon of growth, connection, and empowerment as we support the mental and emotional well-being of Black women in our community. You don’t want to miss Jewel Diamond Taylor, who brings her transformative message from stages across the globe, sharing strategies for overcoming self-doubt and building confidence,” said Lewis.
The Coalition for Black Health and Wellness Behavioral Health Committee members are Sharron Lewis, Chair; Phyllis Clark, Dr. Carolyn Murray, and Shor Denny.
For more information or to become a vendor, text Sharron Lewis at 213-359-8639.
The Coalition for Black Health and Wellness is a voluntary multi-sector group providing leadership, ensuring continued information flow, and galvanizing action. The Coalition addresses health disparities improvement actions for Riverside and Jurupa Valley. To be effective agents of change to eliminate health disparities affecting the Black community and achieve the highest possible level of health through the education and mobilization of leaders, partners, policymakers, and community stakeholders. We strive for a community free of health and healthcare disparities.
Erik Harty and Jon Hwang from LONG/DIVISION earned the coveted Best of Show award in the professional category for their Internet Commercial “Endless Pastabilities” created for Barilla at the 2025 AAF-IE ADDY Awards Gala.
Gold ADDY recipients included Associated Students Inc. at Cal Poly Pomona, California Baptist University, City of Riverside, Compelle, ESRI, Firm Media, Inland Empire Health Plan, LONG/DIVISION, and Temecula Creek Inn.
RIVERSIDE, CA— The Inland Empire Chapter of the American Advertising Federation (AAF) celebrated excellence in advertising at its annual ADDY Awards Gala, which was recently held at the Life Arts Center in Riverside. The prestigious event recognized outstanding creative work from professionals and students throughout the Inland Empire region.
LONG/DIVISION earned the coveted Best of Show award in the professional category for their Internet Commercial “Endless Pastabilities” created for Barilla. Growing Inland Achievement received the Mosaic ADDY Award for their Public Service Online/Interactive Campaign “Higher Endeavor.”
In the student competition, California Baptist University’s Mackenzie Head took home Best of Show honors for the “Doc Martins Campaign” in the Magazine Advertising Campaign category. Noah Witt, also from California Baptist University, was recognized with the Special Judges Award for “Grammy Branding” in the Art Direction category.
“This year’s competition has seen a remarkable resurgence in professional entries, reaching pre-pandemic levels and the highest numbers since 2019. The student competition is also thriving, tying a six-year record for the most participating schools,” said Mark Landon, Inland Empire American Advertising Awards Chair.
The evening featured a reception, plated dinner, and awards presentation celebrating the region’s most creative minds. Professional Gold ADDY recipients included Associated Students Inc. at Cal Poly Pomona, California Baptist University, City of Riverside, Compelle, ESRI, Firm Media, Inland Empire Health Plan, LONG/DIVISION, and Temecula Creek Inn.
Student Gold ADDY awards went to talented individuals from California Baptist University, Platt College, and La Sierra University, highlighting the exceptional creative education programs within the Inland Empire.
Visit the website for a complete list of all professional and student winners, including Silver and Bronze recipients.
About the American Advertising Federation – Inland Empire
The American Advertising Federation – Inland Empire Chapter represents advertising professionals throughout eastern Los Angeles County, San Bernardino County, and western Riverside County. The chapter is dedicated to protecting and promoting the well-being of advertising. Once a year, it hosts the Inland Empire Advertising Awards Competition, inviting professionals and students to its creative competition. Learn more about the chapter and upcoming programs, including membership, at https://www.inlandempireaaf.com/.
For more information, contact John McCarthy, President of AAF-Inland Empire club@inlandempireaaf.com, at (909) 263-0454.
“Joining Dameron Communications allows me to merge my expertise with my commitment to uplifting our community,” said Vickie Davis.
San Bernardino, CA—Dameron Communications announced the addition of Vickie Davis, L.M.F.T., M.A., M.A.C., to its team as a Social Media Expert.
“Joining Dameron Communications allows me to merge my expertise with my commitment to uplifting our community. Being part of a team that values community engagement and strategic advocacy is a privilege. I am grateful for this incredible opportunity to amplify meaningful causes and create lasting impact.”
Davis brings a wealth of experience in community engagement and social impact to her new role. As a licensed Marriage & Family Therapist, she has dedicated her career to uplifting historically disadvantaged communities through mental health advocacy, youth empowerment, and community-based initiatives.
Davis also serves as a Clinical Supervisor at Victor Community Support Services, where she oversees fiscal contracts, leads the Student Assistance Program, and implements mental health outreach in local communities and schools.
Beyond her clinical work, Davis is a passionate community organizer. She co-founded “Black on the Block,” now known as Rialto City Jam, and initiated the Juneteenth Jam in Rialto—both events celebrate heritage and support small businesses. She also spearheads an annual I.E. Tour of Toys, delivering joy to underserved families across the Inland Empire.
“Davis’s expertise in community engagement, combined with her deep understanding of social issues, will be invaluable to Dameron Communications as the agency continues to expand its social media offerings and help clients connect with their target audiences in meaningful ways,” said Carl M. Dameron, president of Dameron Communications.
Dameron Communications is a diverse team of communications professionals founded in 1988. The agency offers a wide range of public relations, advertising, media research, community relations, and government relations services. Dameron Communications has a proven track record of success, and its work has won numerous awards and client accolades.
Dameron Communications is a full-service communications agency that combines unsurpassed relationships with proven advertising and public relations methods. The agency’s experienced professionals are dedicated to delivering winning and measurable results for its clients.
“Great food and great people are waiting for you at the American Advertising Awards meeting on Wednesday, November 20, from 5:00 PM to 8:00 PM at Taco Station, 4088 Mission Inn Avenue, Riverside, CA, said AAF-IE ADDY Chair Mark Landon.
RIVERSIDE, CALIF.— John McCarthy calls all creatives, agencies, media companies, freelancers, and students in the Inland Empire. The American Advertising Federation—Inland Empire chapter (AAF-IE) is coming together to introduce the new president and board and enlighten you on how to gain national recognition for your advertising work.
The Taco Station sponsors an AAF-IE meeting with complimentary tacos and delicious Mexican food on Wednesday, November 20, from 5:00 PM to 8:00 PM at Taco Station, 4088 Mission Inn Avenue, Riverside, CA.
“Join us and connect with advertising professionals in your area for collaboration. Together, we will share insights, learn essential advertising tips, and discover shortcuts to success. Also, find out how to participate in the American Advertising Awards, the foremost competition in the U.S. advertising industry,” said American Advertising Awards Chair Mark Landon.
Landon is active in the American Advertising Federation and was elected to local, regional, and national positions. He has also served on the national American Advertising Awards committee for 20 years. He received the AAF Silver Medal and was the first recipient of the AAF Excellence in District Leadership Award.
Meet the new board of directors and learn how to submit a winning ADDY awards submission.
“Fuel your creativity with some delicious complimentary appetizers. And don’t hesitate to ask your burning questions about the advertising industry—expert advice will be right there for you,” said Inland Empire Chapter President John McCarthy.
It’s an opportunity to meet and cavort with local advertising agencies, marketing professionals, graphic designers, web developers, filmmakers, photographers, radio stations, TV stations, cable stations, newspapers, magazines, billboard companies, freelancers, college students, and advertising departments in business and government.
AAF-IE is a group of advertising and graphic design professionals who work for national and regional companies, government organizations, and non-profit agencies. The AAF-IE brings guest speakers to lecture on advertising and design topics. It also holds the local American Advertising Awards, the industry’s largest and most representative competition in the United States. The group was founded in the late 1980s
The film “Witchez” is shooting in Downtown Riverside. Actresses Heaven Gray, India Camille Glover, and Sarah Cantero at the Mission Galleria discuss the benefits of being a witch in Riverside, California.
RIVERSIDE, Calif.—A new dark comedy is filming in downtown Riverside. The feature film “Witchez” is the brainchild of Director, Writer, and Producer Sarah Cantero, along with her co-producers Ilana Regalado and Heaven Gray. Their lead Director of Photography is 24-year-old Giacomo Centty.
According to Cantero, this production defies Hollywood’s male-driven norms by placing women in creative roles, including producer, director, and actor. Their work aspires to bring more women into the behind-the-scenes part of filmmaking while jumpstarting the film industry in Riverside.
The filmmakers spearheading this effort created “Witchez.” collaboratively using community involvement, local resources, and a true sense of creative partnership.
“Witchez’s” goal is to tap into the lucrative genre of iconic witch movies, like “The Craft,” which grossed $55.6 million worldwide, and “The Witch,” which earned more than $40 million.
The producers believe that “Witchez” has the same potential to become a significant success, elevating those who helped bring it to life.
Witchez actresses, left to right: Heaven Gray, Sarah Cantero, and India Camille Glover on the streets of Riverside, California.
“We enthusiastically invite those who celebrate the arts and creativity to join in the fun and become part of this groundbreaking project,” said Producer Sarah Cantero.
“We are filmmakers dedicated to making movies that tell stories to entertain people, foster collaboration, and deliver a unique vision of horror and its similarities to daily life,” said Ilana Regalado.
True to its co-op nature, the filmmakers are crowd-sourcing the $55,000 to make the film through GoFundMe. “All contributions—whether time, energy or financial—are rewarded with a percentage of the film’s final profit. This isn’t just about creating a movie; it’s about building something long-lasting for the community,” said Cantero.
While 2023 was seen as the year of women in the film industry with the success of “Barbie,” “Taylor Swift: The Eras Tour,” and “Renaissance: A Film by Beyoncé,” a recent USC Annenberg study shows no significant gains for women in 2023. Women represent only 6% of Hollywood directors, which these producers are determined to change.
The survey shows that in 2023, out of 116 directors, 12.1% were women, an increase from 2007, when the percentage was 2.7%. Yet, there’s little to celebrate, given that in 2022, 9% of top box office directors were women.
“We see this as a community film with a powerful outcome—the inclusion of women in filmmaking while creating an asset that belongs to the people who contribute to its creation,” said Cantero. “This is an opportunity for everyone involved to create art, build a new film community, and profit from their participation.”
Donations are being accepted via the GoFundMe link to support the film’s mission and join Riverside’s growing art movement.
“Funds raised will cover essential production costs such as props, costumes, and location fees. Most importantly, contributions will help foster a new era of artistic collaboration and progressive history in Riverside,” said Cantero.
The Witchez Film Co-op is a collaborative group of Riverside area filmmakers dedicated to making films that tell stories to unite people, foster collaboration, and deliver an accessible vision of life and its complexities to the public.
Brian Fraser New CFO at LaSalle Medical Associates
“LaSalle is poised to take advantage of great opportunities.” — Brian Fraser, CFO, LaSalle Medical Associates, Inc.
REDLANDS, CALIF. — Brian Fraser has joined LaSalle Medical Associates as its new Chief Financial Officer (CFO). Fraser brings more than 30 years of financial management experience, including more than 15 years as CFO of EPIC Management Services, where he worked alongside LaSalle’s current CEO, Duane Whittington.
“LaSalle has a long and rich history of serving patients in the community. I am thrilled to join LaSalle and look forward to working with Duane and Dr. Arteaga to advance the growth and diversification vision of the organization,” says Fraser.
Fraser will be a key part of the leadership team at LaSalle, working closely with Whittington and LaSalle’s founder, Dr. Albert Arteaga, on key strategic measures to expand LaSalle’s existing business and diversify into new and complementary lines of business.
Fraser brings a broad range of financial management experience to LaSalle, including public accounting, healthcare, insurance, manufacturing and cultural resource management. Fraser is a Certified Public Accountant and received a bachelor’s degree in economics from the University of Redlands.
“LaSalle is excited to add yet another seasoned professional to our executive team as we position ourselves to expand LaSalle’s footprint,” said Dr. Albert Arteaga, MD, founder of LaSalle Medical Associates. Mr. Fraser’s history and experience will further support the organization’s vision and mission to deliver patient-centered care to all.
For more information, contact the LaSalle corporate office in Redlands by calling (909) 890-0407 or visiting their website, LaSalleMedicalAssociates.com.
LaSalle Medical Associates, Inc. is one of the largest independent and Latino-owned healthcare companies in Riverside and San Bernardino Counties. The corporate office is in Redlands.
LaSalle is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals, and clinics, delivering high-quality patient care to more than 360,000 patients in Fresno, Kern, Kings, Los Angeles, Madera, Riverside, San Bernardino and Tulare counties.
Health Challenges In Seniors And Practical Strategies to Manage Them
Redlands, Calif.. – Our bodies undergo various changes as we age, making us more susceptible to specific health challenges. Older adults often face multiple issues that can impact their quality of life. However, understanding and overcoming these challenges can significantly improve well-being in the golden years. Let’s explore 12 common health challenges in senior adults and practical strategies to tackle them.
12 common health challenges in senior adults
Arthritis: Arthritis is a condition that can make your joints hurt and feel stiff. Exercising regularly, protecting your joints, and taking medications can help you handle arthritis better. Activities that are gentle on your body, like swimming or tai chi, can make you feel better if you have arthritis. Actions like these can help relieve joint pain and discomfort.
Osteoporosis: Our bones deteriorate with age, putting older adults at an increased risk of fractures. Seniors need enough calcium and vitamin D in their diet to help keep bones strong and prevent fractures. These nutrients help maintain bone strength. Along with a good diet, exercises that make your bones work harder, like walking or dancing, can also help keep bones strong.
Heart Disease: High blood pressure, or hypertension, is a common health challenge for seniors. It is a significant cause of illness and death for older adults. Maintaining a healthy diet, staying active, and managing blood pressure are essential. Regular checkups help catch issues early and help keep them in check so they don’t worsen.
Diabetes: Managing diabetes is a common challenge for many seniors. To effectively handle this condition, it’s essential to focus on a few key aspects: eating right, staying active, keeping an eye on blood sugar levels, and following the medications prescribed by the doctor. These elements work together to help seniors manage their diabetes and lead a healthier life. It’s essential to stay committed to these practices as they are crucial in keeping diabetes in check and promoting overall well-being.
Cancer: Cancer risk significantly increases with age, making regular checkups for seniors vital. Routine screenings can detect cancer at early, more treatable stages. Early detection helps with successful treatment, ensuring a longer, healthier life. Don’t underestimate the importance of proactive healthcare for seniors.
Alzheimer’s Disease and Dementia: As people age, cognitive decline is a natural expectation, but seniors can take proactive steps to keep their minds sharp and vibrant. Engaging in mental exercises and acquiring new skills can be remarkably beneficial. A well-balanced diet rich in antioxidants from fruits and vegetables contributes to brain health.
Staying socially active through interactions with loved ones and community involvement are crucial. Furthermore, challenging oneself with new hobbies and activities reduces the risk of cognitive decline and promotes overall senior well-being, offering a fulfilling and enriched quality of life.
Depression and Anxiety: Seniors often encounter mental health issues because of changes in their lives or health conditions. It’s essential to seek help from friends, family, or professionals. Enjoying hobbies and staying connected with others can be helpful. Being around people and doing things you love can brighten your mood and make you feel better. Don’t hesitate to talk to someone you trust or seek advice if you’re feeling down.
Vision Problems: As we age, certain eye conditions like age-related macular degeneration, cataracts, and glaucoma become more common. Seeing an eye doctor regularly is critical to spot any problems early on. Furthermore, shielding our eyes from dangerous UV rays by wearing sunglasses or hats when out in the sun can help us maintain excellent eye health. These simple steps can help keep our eyes in good condition as we age.
Hearing Loss: Prioritizing good hearing health is essential for seniors. Regular checkups for your ears are a proactive step in catching issues early. Avoiding loud noises is equally crucial, as they can harm your hearing gradually. If needed, hearing aids can significantly enhance your daily life by improving your ability to hear. Caring for your ears ensures a vibrant connection with the world throughout your golden years, making every moment engaging and fulfilling.
Respiratory Issues: Conditions like chronic obstructive pulmonary disease (COPD) can make breathing hard. It’s essential to quit smoking, exercise regularly, and take medications as prescribed by your doctor to control breathing issues better. By quitting smoking, staying active, and following your prescribed medications, you can effectively manage respiratory problems associated with COPD. Follow your healthcare provider’s advice to ensure you take the proper steps to manage your condition effectively.
Obesity: Seniors often encounter weight issues because their bodies have a slower metabolism. This means they might gain weight more quickly. They must eat a balanced diet and keep moving regularly to manage this. Seeking help and guidance from a healthcare professional can help. These experts can offer personalized advice for each person’s unique needs and health situation. Remember that even modest changes to your lifestyle may have a significant impact on how you feel!
Chronic Pain: Seniors often face persistent pain for many reasons. Seeking advice from a doctor, getting physical therapy, or trying alternative treatments like acupuncture or massage therapy can help reduce this discomfort. Finding the proper treatment that works best for you is essential, so don’t hesitate to explore different options until you find relief. Consulting with healthcare professionals is critical to managing and finding solutions for ongoing pain.
Albert Arteaga, M.D., President of LaSalle Medical Associates
LaSalle Medical Associates is Improving Health Outcomes In Seniors
Join LaSalle Medical Associatesin empowering seniors toward better health! It starts with a holistic approach: staying active, eating well, and prioritizing regular checkups. Let’s rally around seniors—encouraging them to engage socially, join clubs, and connect with healthcare professionals to combat loneliness and stay mentally sharp.
At LaSalle, we emphasize the importance of routine health checkups. Help seniors stay ahead by advocating for regular visits, ensuring early detection and timely care.
Small changes yield significant results! Promote a healthy lifestyle—guide seniors to add more fruits and vegetables, take short walks, and practice relaxation techniques. Let’s make these changes together for a vibrant life.
Encourage seniors to embrace these changes for an enhanced quality of life. Stay informed, seek support, and adopt a holistic approach to health. Together, we can ensure seniors lead fulfilling and vibrant lives in their later years. Join uson this journey to better health!
LaSalle Medical Associates, Inc. is one of the largest independent and Latino-owned healthcare companies in Riverside and San Bernardino Counties. The corporate office is in Redlands.
LaSalle is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals, and clinics, delivering high-quality patient care to more than 350,000 patients in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino and Tulare counties.
Albert Arteaga, M.D., founder and president of LaSalle Medical Associates, Inc.
“I get asked two questions all the time by all kinds of people: Am I going to retire and is LaSalle Medical for sale?” — Albert Arteaga, M.D.
REDLANDS, CALIF. — As the company looks forward to celebrating its 40th anniversary in June, the answer is “No,” says Albert Arteaga, M.D., founder and president of LaSalle Medical Associates, Inc. “We are the largest private, Hispanic-owned healthcare organization in the Inland Empire, and we are growing. Why would I want to stop?”
Dr. Arteaga opened his first solo practice with his wife Maria in Fontana in May 1984, after completing his pediatric residency at Loma Linda University Medical Center. Funding for LaSalle came from Operation Second Chance, a Small Business Administration program created to train people of color and fund business start-ups, led by civil rights pioneer Francis Grice.
From that humble beginning, LaSalle has grown, adding facilities and a network of specialists, to the point where today there are five open clinics, two in San Bernardino and one each in Fontana, Hesperia, and Rialto, with plans to reopen the Victorville location that had to close during the COVID-19 pandemic. The practice employs more than 110 healthcare professionals.
“I would say that our crowning achievement is our emphasis on outreach, getting people to come in for regular checkups that focus on prevention,” says Dr. Arteaga. “Treating people who suffer from illness is fine, but being able to spot warning signs in advance and ensuring that patients don’t need to undergo more intensive and lengthy treatment is LaSalle’s priority.”
In 1995 Dr. Arteaga established the LaSalle Independent Practice Association (IPA), “…a business entity organized and owned by a network of independent physician practices.”
Today, the LaSalle IPA includes members in Southern California’s San Bernardino, Riverside, and Los Angeles counties, as well as Fresno, Kings, Madera, and Tulare counties in Central California. The LaSalle IPA serves more than 360,000 patients statewide.
LaSalle’s Corporate Headquarters in Redlands, CA
Dr. Arteaga goes on to say, “We recently changed our healthcare management services provider, hired a new CEO, Duane Whittington, eight months ago, and just added a brand new Chief Financial Officer (CFO), Brian Fraser. They both left one of the Inland Empire’s biggest healthcare organizations to come to work for us at LaSalle.
“Duane and Bryan have relieved me of a lot of administrative responsibilities and freed me up to focus on future growth prospects.”
LaSalle’s expansion plans include growing the IPA. “Our Independent Practice Association helps doctors focus on treating their patients while we do the paperwork and negotiate contracts with insurance companies, and companies that provide medical services including imaging, blood testing, and other services. We make it easier for doctors to be doctors,” said Dr. Arteaga.
The IPA is expanding the number of doctors, nurse practitioners and physician assistants for current and future locations. “If you are looking for a career serving patients with The Gold Standard of Care, LaSalle is looking for you,” said Dr. Arteaga, who is also looking to grow the number of clinics through mergers and acquisitions.
Selling or retiring is not an option for Arteaga. “Most retirees go ahead and retire for one of two reasons—they’re either tired or there’s something else they want to do. In my case, neither of those apply. So, is LaSalle for sale? My answer is no!”
Dr. Albert and Maria Arteaga, Founders of LaSalle Medical Associates, Inc.
LaSalle Medical Associates, Inc. is one of the largest independent and Latino-owned healthcare companies in Riverside and San Bernardino Counties. The corporate office is in Redlands.
LaSalle is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals, and clinics, delivering high-quality patient care to more than 350,000 patients in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino and Tulare counties.
BRIEF: 275 words
Is LaSalle Medical Associates for Sale?
Albert Arteaga, M.D., founder and president of LaSalle Medical Associates, Inc.
“I get asked two questions all the time by all kinds of people: Am I going to retire and is LaSalle Medical for sale?” — Albert Arteaga, M.D.
REDLANDS, CALIF. — As the company looks forward to celebrating its 40th anniversary in June, the answer is “No,” says Albert Arteaga, M.D., founder and president of LaSalle Medical Associates, Inc. “We are the largest private, Hispanic-owned healthcare organization in the Inland Empire, and we are growing. I don’t want to stop?”
Dr. Arteaga opened his first practice in Fontana in May 1984. Since then, LaSalle has grown, adding facilities and a network of specialists. Today, there are two clinics in San Bernardino and one each in Fontana, Hesperia, and Rialto, with plans to reopen the Victorville location that had to close during the COVID-19 pandemic. LaSalle employs over 110 healthcare professionals.
“Our crowning achievement is our outreach program, getting people to come in for regular checkups that focus on prevention,” says Dr. Arteaga. “Treating sick people is fine, but being able to spot warning signs in advance so patients don’t need to undergo more intensive and lengthy treatment is LaSalle’s priority.”
In 1996 Dr. Arteaga established the LaSalle Independent Practice Association (IPA), a network of independent physician practices that reduces overhead while pursuing opportunities with employers, accountable care organizations and/or managed care organizations.
Dr. Albert and Maria Arteaga, Founders of LaSalle Medical Associates, Inc.
The LaSalle IPA serves more than 360,000 patients statewide. “Our IPA helps doctors focus on their patients while we do the paperwork and negotiate contracts with insurance companies and companies that provide medical services. We make it easier for doctors to be doctors,” said Dr. Arteaga.
Selling or retiring is not an option for Arteaga. “Most retirees go ahead and retire for one of two reasons—they’re either tired or there’s something else they want to do. In my case, neither of those apply. So, is LaSalle for sale? My answer is no!”
Carrots and applesauce make a sweet treat that’s good for your eyes.
“Carrots are a good source of Vitamin A, which is known to improve eye health.” — Albert Arteaga, M.D.
REDLANDS, CALIF. — During April, we celebrate International Carrot Day. The old saying about carrots being good for your vision is true. Carrots have nutrients that help eye health in several ways. Chief among them is Vitamin A.
“Carrots are a good source of Vitamin A, which is known to improve eye health,” says Dr. Albert Arteaga, President of LaSalle Medical Associates, one of the largest privately owned and operated healthcare organizations in the Inland Empire.
The 2023 Digital Health Award-winning Internet site, All About Vision, says that the Vitamin A in carrots provides several benefits, including:
Impeding the progression of Stargardt’s disease (early onset central vision loss)
On the other hand, vitamin A deficiency can cause:
Dry eyes
Night blindness
Vision loss
“Parents who have children who don’t like the taste of raw or cooked carrots by themselves may be able to get their kids to eat them by combining carrots with other foods that are rich in Vitamin A and add sweet-tooth-pleasing flavors, such as mangoes, cantaloupes, sweet red peppers, and sweet potatoes,” said Dr. Arteaga.
Carrots also contain beta-carotene, which is what gives red, orange, and yellow vegetables their color. Once eaten, your body converts it into retinol, another name for vitamin A. Healthline points out that research shows that beta-carotene is also good for your skin and may even improve cognitive health, although more research is needed about that.
Dr. Arteaga adds one caution: If you eat too many beta-carotene-rich foods, your skin may start to turn yellow. “All things in moderation,” he says.
“It is recommended that both children and adults undergo an annual check-up. At LaSalle, the checkup includes a comprehensive blood workup that can identify any vitamin deficiencies. This enables doctors to provide tailored suggestions regarding medicine, diet, and exercise that are specific to the needs of each patient,” explained Dr. Arteaga.
For an appointment at one of the six Inland Empire LaSalle clinics, please visit LaSalleMedicalAssociates.com or call 1-855-349-6019.
LaSalle Medical Associates, Inc. is one of the largest independent and Latino-owned healthcare companies in Riverside and San Bernardino Counties. The corporate office is in Redlands.
LaSalle is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals, and clinics, delivering high-quality patient care to over 350,000 patients in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino and Tulare counties.
