Anne Metu says she is thankful to the Salvation Army for giving her a platform and encouraging her to pursue her passion for helping people. However, Metu points out that she receives assistance from many areas to make lives better for the San Bernardino underserved through in-kind donations. Metu celebrates her third anniversary as the Salvation Army San Bernardino Corps’ Hospitality House Shelter Director in June.
As the director, Metu oversees The Salvation Army and its community partners’ efforts to provide vital services for the Inland Empire’s homeless children and families. In 2014, the shelter at 925 W. Tenth Street, San Bernardino, provides three programs to those in need.
“I keep the community aware of what the Salvation Army is doing,” Metu said. “We cannot help solve the problem of homelessness without community support.”
“Homeless families received 12,464nights of shelter last year. Many supportive services are provided with each night of shelter including: meals, hygiene products, laundry, hot showers, tutoring and case management,” said Metu.
“The people served at The Salvation Army shelter come from all walks of life. The challenges of homelessness touch all ethnic groups and ages. We serve many single parents, families with children, and adult women without children,” said Metu.
The main program offered at Hospitality House is the transitional living program. This allows families and single women for stays up 18 to 24 months while obtaining the life skills necessary for permanent, independent living. With grants from the federal program Housing and Urban Development (HUD), the Salvation Army has been able to offer this program since October 2011.
Clients in the transitional living program pay up to 30 percent of their income in rent (this is adjusted based on family size) and save 20 percent to pay for the expenses of securing permanent housing, such as an apartment or a room in someone else’s home.
The 925 W. Tenth Street building also houses the Salvation Army’s original homeless shelter program, an emergency shelter for single women and families. The Salvation Army has been offering this program since the shelter opened in 2010, and did so at other locations for decades before then.
Families can stay up to 90 days in the shelter, provided the adults in the family are actively seeking employment. They must save 75 percent of their income so they have the means to transition to permanent housing as quickly as possible.
“People, for a variety of reasons, come to the shelter with very little,” Metu said. “Many of them need more help than can be provided in 90 days, as such if they qualify, they move to our transitional living program.”
Both shelter programs help the clients with other issues, including developing job skills, resolve legal issues, learn to manage a home budget, and be involved in their child’s education.
Children in both programs have access to tutoring services provided by The San Bernardino County Unified School District. The transitional living program gives the families more time to resolve issues, such as if they need further education or other training to become employable.
In April 2011, the shelter had up to 68 people living there. Of these, about 48 were enrolled in the transitional living program, with the rest enrolled in the emergency shelter program.
The shelter also provides meals to many low-income Inland Empire residents who may not be homeless, but struggle to put food on their own tables. The Salvation Army has provides meals about 200 people on any given day in its long tradition of caring for San Bernardino area residents’ most basic needs.
Providing all of these services is a staff of nine full-time and four part-time employees, which Ms. Metu oversees.
Because the transitional program is financed primarily through HUD grants, there are requirements for reporting how this money is spent. This grant also has to be renewed each year, through a somewhat competitive application process.
The Salvation Army also keeps the San Bernardino area appraised of all its services, primarily through the organization’s Advisory Board, but also through presentations Ms. Metu gives to other organizations in the community. She tells prospective clients what the Salvation Army has to offer.
“I am usually out in the community educating people about what we do. I also pull in clients who I think fit the services we provide.”
The Salvation Army is a member of the San Bernardino County Homeless Partnership Network, a coalition established by the County of San Bernardino to coordinate and improve services provided to the homeless. The coalition works with government agencies, the community and faith-based programs to help Hospitality House clients, homeless people in other shelters, and those who live on the streets.
Ms. Metu came to the United States from Nigeria, settling in Houston, Texas in 1997. She came already familiar with helping others and began her American career with the Council on Alcohol and Drugs Houston, where she worked for six years. While there, Ms. Metu decided to become a chemical dependency counselor. She later moved to the Family Drug Treatment Court in Houston as a coordinator.
“Working in Houston, I noticed a lot of families dealing with both substance abuse and homelessness,” said Metu. “Usually only one person in the family comes forward to receive help. My desire grew, wanting to help the entire family heal, not just that one person. I wanted to do whatever it takes to help them live a normal life and function in society.”
Metu wanted to combine Christian counseling with her passion to battle drugs and substance abuse. She did this in Texas prior to moving to be with her family in San Bernardino in 2010, where she first became involved with the Salvation Army as a volunteer.
“I heard that the Salvation Army was looking for someone to become the director of their Hospitality House,” said Metu. “The opportunity seemed perfect for me, being able to utilize my background of helping others through drug counseling, grant management and administration. I decided to apply for the job, and I got it.”
Metu says she is thankful to the Salvation Army for giving her a platform and encouraging her to pursue her passion for helping people. However, Metu points out that she receives assistance from many areas to make lives better for the San Bernardino underserved through in-kind donations.
“So many people have come together, providing the support we need to do what we can for others,” said Metu.
She is especially grateful for the help of Ms. Brenda Dowdy, homeless education services coordinator for the San Bernardino County Superintendent of Schools.
“The children receive tutoring from the San Bernardino County Unified School District,” Metu explained. “But Brenda Dowdy provides much more than that. I don’t know what we would do without her services.”
Ms. Dowdy coordinates the tutors’ schedules, provides the homeless students with school supplies, and makes sure these children are able to take part in field trips and other fun outings. She also organizes monthly Resource workshops, in which organizations that can provide services to the families (such as jobs, job training, health care or even free cell phones) come to the shelter to tell the clients about what’s available to them.
“If we have a problem with a child – for instance, or if a child doesn’t have shoes to wear to school – she will take care of that as well,” Metu said.
Other organizations that help meet the needs of the Hospitality House clients include Inland Counties Legal Services, Project Home Again, the Second Harvest Food Bank, Community Action Partnership, Arrowhead United Way, the San Bernardino Women’s Club, Stater Bros Charities, San Manuel Band of Indian Missions, The Soroptimists of San Bernardino, Victory Community Outreach and medical students outreach teams from Loma Linda University.
“This is really a community effort,” says Metu. “I feel privileged to be part of such a wonderful team that is dedicated to helping improve the lives of those who are less fortunate and going through a difficult time.”
For more information call the San Bernardino Hospitality House at (909) 888-4880. Donations can always be made online at www.salvationarmyusa.org or by calling 1-(800)-SAL-ARMY or (909) 888-1336.
About the Salvation Army San Bernardino Corps
The Salvation Army may be able to provide emergency services including food; lodging for homeless or displaced families; clothing and furniture; assistance with rent or mortgage and transportation when funds are available. The Salvation Army Team Emergency Radio Network (SATERN) assists rescue workers and evacuees in such disasters as fires.
The Salvation Army is an evangelical part of the Universal Christian Church, and also offers evangelical programs for boys, girls and adults. One of the largest charitable and international service organizations in the world, The Salvation Army has been in existence since 1865 and in San Bernardino since 1887, supporting those in need without discrimination. Donations may always be made online at www.salvationarmyusa.org or by calling 1-(800)-SAL-ARMY or (909) 888-1336.
-end-
Photo Caption: Anne Metu says she is thankful to the Salvation Army for giving her a platform and encouraging her to pursue her passion for helping people. However, Metu points out that she receives assistance from many areas to make lives better for the San Bernardino underserved through in-kind donations. Metu celebrates her third anniversary as the Salvation Army San Bernardino Corps’ Hospitality House Shelter Director in June.
Carl M. Dameron Founder and Creative Director of Dameron Communications interviewed on KVCR.
Dameron Communications
Published On : 2/19/2014
By : Ken Vincent
From : KVCR
Categories : Local, Business
KVCR commemorates African-American history month by hearing about the history of trying to get nonprofit government and other small groups with small budgets to realize the importance of public relations. KVCR’s Ken Vincent talks with San Bernardino PR pro, Carl M. Dameron.
Listen to Podcast http://kvcr.org/News/Stories/2014/February/0219_Dameron_Communications
Last year the faculty and staff at the Loma Linda School of Allied Health Professions were happy to be able to help with the Giving Tree program. Together they donated more than 100 toys filling the wishes of children in Rialto, Highland, Grand Terrace, Colton, and San Bernardino. To the left of the presents is Debbie Becker and me Kathy Poss. To the right is Shirley Sing (kneeling) and Dana McCree. (photo by Loma Linda School of Allied Health)
The Salvation Army has helped the needy in San Bernardino since 1887
(SAN BERNARDINO, Calf.) It might seem like a very small gesture in the grand scheme of things, but when the local Salvation Army Corps (www.salvationarmyusa.org), local residents and several businesses join forces to make the holiday season memorable for needy children, it makes a huge difference in so many lives.
The Giving Tree, as a portion of this holiday program is known, revolves around actual Christmas trees, which are set up in local malls the day after Thanksgiving. Giving Tree volunteers match shoppers with the hundreds of children who are relying on The Salvation Army this year to bring them a Merry Christmas.
One of these trees is at Inland Center Mall in San Bernardino. It will help the San Bernardino Citadel Corps provide toys to perhaps hundreds of children in San Bernardino, Highland, Grand Terrace, Colton and Bloomington.
“You can support our Giving Tree by visiting our table in the Inland Center Mall from November 29th to December 24th,” said Major Daniel Henderson, Corps officer for the San Bernardino Salvation Army. “Just pick up a Giving Tree tag and buy a gift corresponding to the tag!
Last year, José Gonzalez was a first time volunteer with The Salvation Army, and chose to help the Giving Tree Program at the Inland Center Mall. “It feels good to be volunteering and collecting toys for kids this Christmas,” said Gonzalez. Gonzalez is also a graduate from The Salvation Army’s six month rehabilitation program, and will soon graduate from its Path To Prosperity transitional living program.
This 18 month program is one of a kind, and assists its participants in obtaining the skills they need to become self-supporting and financially independent after overcoming substance abuse. “The Salvation Army has helped me get my life together,” said Gonzalez.
Shoppers wishing to participate in the Giving Tree will find cards attached to the Giving Tree. These cards include the names and wish lists of needy children whose families cannot afford to buy gifts. Shoppers simply pluck a tag off the Giving Tree and head for the appropriate store to purchase their gift donations. Shoppers keep the card as an ornament to hang on their own Christmas tree, reminding them of their good deed.
Larry Rangal, of Highland, donated two toys to the Giving Tree Program last year. Charity has been an ongoing tradition for Rangal since marrying his wife more than 20 years ago.
“This is one of our little quirks. Now that our kids are grown-up and out of the house, we thought we’d provide toys for other children,” said Rangal. “It makes you feel good too.”
Jill Grace, of Highland, was shopping with 3-year-old Allie Chavez when she noticed the Giving Tree and decided to donate two large bags with about 10 toys. “These children are not asking for much,” said Grace. “What child asks for Monopoly, especially nowadays.”
Grace became involved with The Salvation Army more than a decade ago, during the September 11th tragedy. “I have always been a giving person, and I thought to myself ‘how can I help’,” said Grace. By volunteering with The Salvation Army, Grace was able to provide that help. “Me and my husband helped The Salvation Army serve meals to the workers at Ground Zero,” said Grace.
“This is a great way to start a tradition with your own family, by selecting a gift for a needy child together. The gifts are based on their individual wishes and for some children, it may be the only gift they receive all year,” said Capt. Daniel Henderson of the San Bernardino Corps of The Salvation Army.
“Soccer balls, dolls and clothes are just a few items on each child’s wish list,” said Capt. Henderson. “Shoppers who participate in the program are encouraged to shop for more than what is needed on the list. I can’t think of a better way for business owners and managers to help the community and spread the spirit of Christmas.”
The Salvation Army is looking for other business owners and managers who would like to have a tree at their place of business for employees and/or customers.
To host a Giving Tree in San Bernardino, Colton, Grand Terrace, Rialto, Bloomington or Highland, call (909) 888-1336.
The Riverside Salvation Army has an Angel Program to collect toys for needy kids this Christmas. Toys are collected at The Riverside Salvation Army office located at 3695 1st St., Riverside, CA 92501. To make a donation please call (951) 784-4490, Ext. 100.
The Redlands Salvation Army has Angel Tree tags with the names and wish lists of needy children. Pick-up a tag at The Redlands Salvation Army located at 838 Alta St., Redlands, CA 92374. For more information call, (909) 792-6868.
The Moreno Valley Salvation Army collects toy donations through its Angel Tree program. The Angel Tree is located at the Moreno Valley Mall, 22500 Town Circle Suite 1206, Moreno Valley, CA 92553. Toys are collected until December 22nd, Monday through Friday from 4:00 p.m. to 8:00 p.m., and all day on Saturday. For more information call (951) 653-9131.
The Victor Valley Salvation Army collects toy donations at its office located at 14585 La Paz Drive, Victorville, CA 92395. To make a donation please call (760) 245-2545.
The Ontario Salvation Army collects toys at its office located at 1412 South Euclid Ave., Ontario, CA 91762. To make a donation please call (909) 986-6748.
About The Salvation Army San Bernardino Corps
The Salvation Army may be able to provide emergency services including food; lodging for homeless or displaced families; clothing and furniture; assistance with rent or mortgage and transportation when funds are available. The Salvation Army Team Emergency Radio Network (SATERN) assists rescue workers and evacuees in such disasters as fires.
The Salvation Army is an evangelical part of the universal Christian Church, and also offering holistic programs for people of all ages. One of the largest charitable and international service organizations in the world, The Salvation Army has been in existence since 1865 and in San Bernardino since 1887, supporting those in need without discrimination. The San Bernardino Corps of The Salvation Army serves Bloomington, Colton, Grand Terrace, Highland, Rialto, and San Bernardino. Donations may always be made online at www.salvationarmyusa.org or by calling 1-(800)-SAL-ARMY. Our local number is (909) 888-1336.
Salvation Army Board member Carl Dameron rings the bells with his family. Left to right: Malaika, Carl and Shaila. Salvation Army board members ring the bells every year to support the Salvation Army’s mission. Photo by Ricard Tomboc
(SAN BERNARDINO, Calif.) The “miracle” of Christmas is repeated over and over again through the joy of caring and sharing. The San Bernardino Salvation Army (www.salvationarmyusa.org) is seeking volunteers to ring bells in Bloomington, Colton, Grand Terrace, Highland, Rialto, and San Bernardino.
The nationally recognized shiny red kettle is an integral part of the Christmas scene, with millions of dollars donated each year to aid needy families, seniors, and the homeless, in keeping with the spirit of the season.
“This is a wonderful way to help disadvantaged people in our community, simply by volunteering as bell ringers,” said Major Stephen Ball, commander of The Salvation Army of San Bernardino. “We’re looking for individuals, families and groups to spend a day at one of our more than 30 locations in the San Bernardino area.”
The Salvation Army began ringing its bells this year on Friday, Nov. 16th and continues from 10 a.m. through 6 p.m., Monday through Saturday until Christmas Eve.
Anyone who would like to donate a few hours of his or her time can volunteer. However, a parent or guardian must accompany individuals under the age of 16. Most volunteers ring two hours at a time, but groups are asked to provide ringers who can work in shifts for an entire day.
“The more people who volunteer, the fewer people the agency must hire,” said Major Ball “For each volunteer bell ringer we have, it means more money raised in direct support of our services to those families in need.”
This year, the Sierra del Mar Divisional Headquarters of the Salvation Army has already helped its San Bernardino chapter with a “bell-ringing marathon.” Major Butch Soriano, the divisional finance secretary, came to the Colton Wal-Mart on Tuesday, Dec. 3. From 9 a.m. that day until 6 p.m. Saturday, Dec. 7, he rang the bell for 105 hours straight, raising a total of $2,696.42 for the San Bernardino Corps.
Salvation Army Major Butch Soriano just set a new world record for the longest continuous hand bell-ringing by an individual but fell $7,000 short of his $10,000 goal.
The Salvation Army was holding a competition amongst its officers and members to see who could ring the bell the longest. Major Soriano ended his service in a three-way tie for first place, along with another Salvation Army officer in Minnesota and a member in Texas.
Major Soriano not only braved the cooler temperatures and on the final day, rain to serve his division. He also began his service by driving more than 100 miles from his office in San Diego to the San Bernardino Corps headquarters.
The divisional officer said he did it to bring attention to a Salvation Army location that’s doing great things that may not be as highly noticed as what corps in larger cities do.
“There tends to be a lot of focus on the metropolitan areas like San Diego and Los Angeles,” Major Soriano said. “But I know San Bernardino does a lot of great things, so I wanted to bring the public awareness of them.”
Where does the money raised by Major Soriano and the hundreds of others ringing bells in San Bernardino go? For Christmas, the Salvation Army creates holiday food baskets for more than 600 local families. On Christmas Day, The Salvation Army of San Bernardino hosts a Christmas Dinner that historically provides a beautiful meal to 300 people. Donations raised by bell ringers help make this possible.
“The San Bernardino Corps also needs food every day for those at its Hospitality House transitional shelter,” said Major Ball. Up to 75 family members stay in its transitional and emergency family shelters.
The Salvation Army also needs food daily for up to 200 people who receive a free dinner served six nights a week. Approximately 40,000 meals are served annually from the Army’s kitchen located at 746 W. 5th Street in San Bernardino.
Feeding the hungry is just one of the ways money donated to The Salvation Army helps. The Salvation Army also helps provide emergency services including food; lodging for homeless or displaced families; clothing and furniture; assistance with rent or mortgage and transportation when funds are available. The Salvation Army Team Emergency Radio Network (SATERN) assists rescue workers and evacuees in such disasters as fires.
To volunteer as a bell ringer in Bloomington, Colton, Grand Terrace, Highland, Rialto, and San Bernardino, call The Salvation Army at (909) 888-1336.
In addition, one may donate to The Salvation Army online, through the website www.salvationarmyusa.org. Donors may specify to which branch of The Salvation Army the money should be sent.
How the Bell Ringer campaign began:
Captain Joseph McFee, serving with the San Francisco Salvation Army Corps in 1891, wanted to serve Christmas dinner to the poor in his neighborhood. But he didn’t have money to do so.
As a sailor in Liverpool, England, Captain Mcfee saw people on the docks throw money into a large kettle called “Simpson’s Pot” to help the poor. He decided this might work in California too.
Captain Mcfee set up a kettle at the Oakland Ferry Landing, which operated a ferry that was, in those days, the only way across San Francisco Bay. He put a sign on the kettle saying, “Keep the Pot Boiling” and raised enough money to serve the Christmas dinner.
His idea spread quickly, and by 1897 Salvation Army Corps nationwide were collecting money in kettles to serve the needy in their communities. Among the Salvation Army Corps collecting money this way before the turn of the Twentieth Century was The Salvation Army of San Bernardino, which formed in 1887.
About the Salvation Army San Bernardino Corps
The Salvation Army may be able to provide emergency services including food; lodging for homeless or displaced families; clothing and furniture; assistance with rent or mortgage and transportation when funds are available. The Salvation Army Team Emergency Radio Network (SATERN) assists rescue workers and evacuees in such disasters as fires.
The Salvation Army is an evangelical part of the Universal Christian Church, and also offers holistic programs for individuals of all. One of the largest charitable and international service organizations in the world, The Salvation Army has been in existence since 1865 and in San Bernardino since 1887, supporting those in need without discrimination. The San Bernardino Corps of The Salvation Army serves Bloomington, Colton, Grand Terrace, Highland, Rialto, and San Bernardino. Donations may always be made online at www.salvationarmyusa.org or by calling 1-(800)-SAL-ARMY. Our local number is (909) 888-1336.
For more info, check www.abovegroundfun.com.
The Salvation Army Corps of San Bernardino recently welcomed new corps officers, Major Daniel and Captain Anya Henderson.
(San Bernardino, CA) The Salvation Army Corps of San Bernardino recently welcomed new corps officers, Major Daniel and Captain Anya Henderson. The couple previously served the Salvation Army in Estonia, a nation that once was part of the Soviet Union.
“We believe that the best days of the communities that we serve are just ahead of us, and that working together, we will usher in the bright future that we have longed to see! Don’t miss out on this opportunity to stand together for the good of our community. I will be looking forward to meeting you,” said Major Dan Henderson.
Anya was born in St. Petersburg, Russia. At that time, her city was known as Leningrad, and country was known as the Union of Soviet Socialist Republics (USSR).
In the early 1990s the Soviet Union dissolved. Leningrad, which had been named for the first Soviet leader, Vladimir Lenin, took its original name of St. Petersburg and most of the Soviet nation, the Russian Socialist Republic, reverted to its original name, Russia. There are also more than a dozen smaller nations that gained their freedom from what was the Soviet Union. The Hendersons have served with The Salvation Army in several of these former Soviet Republics.
The Soviet Union had banned most churches from the country, but the Russian government was more receptive. In 1992, it allowed the Salvation Army to return to the Russian Federation.
Anya Henderson was one of the first soldiers to serve in the new Russian Salvation Army. She served as a youth worker, administrative aid, corps program assistant and translator (Russian to English).
Anya graduated from the St. Petersburg University Herzen State College of Education with a bachelor’s degree in Early Childhood Education (English Language Emphasis) in 1999. By then she had met and become engaged to Daniel Henderson.
Daniel Henderson is a southern Californian. He graduated in 1989 from Madison High School in San Diego, as a National Merit Scholar, and earned Regent’s Scholarship to the University of California, San Diego. In 1993, Daniel graduated from the University with a bachelor’s of science in biochemistry and cell biology.
From 1993-1994, Daniel Henderson served in the former Soviet republic of Georgia as the Salvation Army’s humanitarian aid coordinator for Western Georgia. During that time, he oversaw the distribution of over 4,000 metric tons of USDA food aid to over 100,000 people, during the instability at the end of the Georgian civil war.
Daniel then returned to southern California, and in 1996 completed the two-year Salvation Army Officer’s Training at the College For Officers Training in Rancho Palos Verdes. Upon graduation and commissioning as an Officer, Daniel was appointed to lead the Petrodvorets Corps in the outskirts of St. Petersburg. He served in that Corps on missionary service for one year, then returned to the USA to take up appointment at the Cathedral City Corps. He then served for one year at the Santee Corps, before being moved to the College For Officer Training as a Training Officer.
In 2001 Anya completed the course of Salvation Army Officer’s Training at the College For Officers Training in Rancho Palos Verdes, CA. While she completed her two-year training, she and Daniel were married in March of 2000.
The couple then served together in Cheyenne, Wyoming from 2001-2002 and Narva, Estonia from 2002-2009.
Captain Anya served as the Corps Officer of the Tallinn Kopli Corps from 2009 until coming to San Bernardino. During their time in Tallin, which is the capital of Estonia, Major Daniel served as the Regional Commander for all Salvation Army units in Estonia.
Anya is an accomplished writer and speaker in both Russian and English, and routinely translates speech and written material into both languages. Daniel has spoken and given lectures in Scotland, Norway, Finland, Estonia, Russia, and the United States.
The couple has six 6 children, ranging in age from 16 years to 16 months.
For more information on the Salvation Army or services they provide please call (909) 888-1336.
About the Salvation Army San Bernardino Corps
The Salvation Army may be able to provide emergency services including food; lodging for homeless or displaced families; clothing and furniture; assistance with rent or mortgage and transportation when funds are available. The Salvation Army Team Emergency Radio Network (SATERN) assists rescue workers and evacuees in such disasters as fires.
The Salvation Army is an evangelical part of the Universal Christian Church, and also offers evangelical programs for boys, girls and adults. One of the largest charitable and international service organizations in the world, The Salvation Army has been in existence since 1865 and in San Bernardino since 1887, supporting those in need without discrimination. The San Bernardino Corps of The Salvation Army serves Bloomington, Colton, Grand Terrace, Highland, Rialto, and San Bernardino. Donations may always be made online at www.salvationarmyusa.org or by calling 1-(800)-SAL-ARMY. Our local number is (909) 888-1336.
(San Bernardino, CA) The Salvation Army San Bernardino Corps will experience its own new beginning when it breaks ground on a new Community Center building 12 noon on Thursday, Oct. 10.
The Salvation Army throughout the world is known for helping people get a fresh start in life, and nowhere is this truer than at the San Bernardino Corps. When it completes the remodeling of the former school at 2626 E. Pacific Ave., Highland, it will have greatly expanded facilities to provide youth programs, church services, character building programs, and other community services.
“I cordially invite you to take part in the ongoing restoration of San Bernardino as we celebrate the groundbreaking for our new community center!” said Major Dan Henderson. We believe that the best days of the communities that we serve are just ahead of us, and that working together, we will usher in the bright future that we have longed to see! Don’t miss out on this opportunity to stand together for the good of our community. I will be looking forward to meeting you on Thursday!
Since 1887, the San Bernardino Corps has helped residents of the San Bernardino area overcome life’s challenges. Its current service area is San Bernardino, Highland, Bloomington, Colton, Grand Terrace and Rialto.
Honored guests at the groundbreaking will be San Bernardino Mayor Patrick Morris, Salvation Army Divisional Commander Major Lee Lescano and members of the Salvation Army San Bernardino Corps Advisory Board.
The Salvation Army will serve a light lunch after the ground-breaking ceremony for those who RSVP.
For more information or to attend the event call Paul Bennet at (909) 888-1336
About the Salvation Army San Bernardino Corps
The Salvation Army may be able to provide emergency services including food; lodging for homeless or displaced families; clothing and furniture; assistance with rent or mortgage and transportation when funds are available. The Salvation Army Team Emergency Radio Network (SATERN) assists rescue workers and evacuees in such disasters as fires.
The Salvation Army is an evangelical part of the Universal Christian Church, and also offers evangelical programs for boys, girls and adults. One of the most effective charitable and international service organizations in the world, The Salvation Army has been in existence since 1878 and in San Bernardino since 1887, supporting those in need without discrimination.
The San Bernardino Corps of The Salvation Army serves Bloomington, Colton, Grand Terrace, Highland, Rialto, and San Bernardino. Donations may always be made online at www.salvationarmyusa.org or by calling 1-(800)-SAL-ARMY. Donations should reference the San Bernardino Corps. Our local number is (909) 888-1336.
(San Bernardino, CA) “We are all products. Remember that. As an advertising and public relations creative director, my product is problem solving, knowledge and creativity,” said Carl M. Dameron creative director and founder of Dameron Communications.
“I am going to tell you how to develop an advertising and public relations program to effectively reach your target market, create a positive image of a business in the community and entice the market to buy more of your products, goods and/or services,” said Dameron.
This series has been going for several weeks. Go to the website for the entire backlog at
at DameronCommunications.com/blog
This January 2012 ad uses the campaign theme for the Magnolia at Highland – “Affordable Luxury”. We also target seniors by saying, “For ages 62 and better”. The campaign was very successful. The senior apartments have 100+ person waiting list.
Ad development
This is where your research bears fruit. Take the information obtained through your research that tells you who your customer is, what they like, and what they like about your products and services to develop a campaign theme to reach your target market.
This theme must translate well into print, radio, television, your website, billboards, Email, social networks, and direct mail to grab the target’s attention and leave the right impression. If you need help to develop your ads use: and ad agency, freelance artists, university students or talk to your newspaper or radio representative.
You can also call Dameron Communications to help you develop your plan.
Campaign goal
We know the goal is to increase sales and profit:
But of what product ? You want to include all of them but really pick one.
Of what service? Again I know, you want to include all of them, but again pick one.
Where is it? Where are your locations or do you come to me?
When do customers want to buy your stuff? — Winter, spring, summer or fall?
Start by reviewing your sales and promote your most popular product or the thing you are known for.
80 percent of your business comes from 20 percent of your customers. Define who the 20 percent are, what they want and create your campaign to go after more people like them!
For Argosy University they are highly recognized for their Postgraduate degrees in Psychology, Education and Business, that’s their 20 percent. So our goal was to increase enrollment in those programs. They also have bachelors degree completion programs and other offerings.
Slogans – “Campaigns that work!” That’s the Dameron Communications slogan
How do you start? Try creating a quick five-second description of what you do that makes your customer feel better good about buying your product. Then massage it into a slogan.
Here are some examples.
For SpeakerCraft we created the slogan “The Art of Sound”. They sell speakers and high-end stereo equipment. Not just things to make music, but things to make music sound exceptionally great.
For the San Bernardino County Department of Public Health AIDS program the slogan was “Know your Status”. We show multiethnic real people and ask the question: “Are you HIV Positive of Negative?”
Are you HIV Positive of Negative? Do you know? You should know. Take control. Get checked for free at the San Bernardino County Health Department.
For The Magnolia at Highland the slogan is “Affordable Luxury”. This project is a low income senior citizen complex, however it is designed and built like a luxury resort. So we sold it that way. We used the images reserved for luxury spas and luxury resorts, people in the pool, the cabañas and the beautiful entry. Instead of 62 and older we came up with 62 and Better.
The Magnolia at Highland Senior Citizen Apartments’ Grand Opening invitation created for Western Seniors Housing. It clearly shows the luxury features available in the Senior Apartments.
For Argosy University it’s “Education that Works.” This slogan has multiple meanings. Not only does the education help you be a better person, but the reason many people get a post-graduate degree is to get a better job and make more money, so having a degree from Argosy helps to get you more work. The other issue with Universities new to the area is the question of trust. We included the line “quality Education for over 30 years in Psychology, Education and Business” to demonstrate that Argosy was not a new University, just new to the area. This line is to solidify the brand and increase trust. The campaign increase enrollment 450 percent and made the campus the fastest growing start up the history of 22 campus system.
Yes, it does sound like our slogan. Argosy abandoned it and so we picked it up. Waste not, want not.
“Education That Works” was the slogan we created for Argosy University. This is the billboard we created, we also created newspaper ads, plus magazine and radio commercials.
Good luck, and remember the target for your slogan is your customers, not you!
To Be Effective In Advertising, Plan And Be Consistent.
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For a free one-hour consultation call Carl M. Dameron at (909) 534-9500.
For a free copy of “Effective Advertising & Public Relations” click here to download: DC-701 Effective advertising-legal 51211.
Effective Advertising & Public Relation prints on legal paper
For more Information call
Carl Dameron @ (909) 534-9500
S.A.T.E.R.N. is Salvation Army Team Emergency Radio Network. Amateur radio supporting The Salvation Army with Emergency Communications www.satern.net Saturday, January 26, 2013, from 8:30 a.m. to 2:00 p.m. No charge, complimentary refreshments & lunch
The Salvation Army, San Bernardino Citadel Corps746 west 5th streetSan Bernardino, CA 92401
DR_G_Hurrican_Relief_Flyer By now, I’m sure we all know about the tremendous destruction, loss of life, and upheaval caused by Hurricane Sandy on the East coast. Some of us may have experienced a natural disaster, some not. Either way, the terrible conditions experienced by our east coast brothers and sisters cannot be ignored. It is for this reason, I’m announcing the launching of a citywide collaborative effort know as the; Hurricane Sandy Disaster Relief Fund Drive. I would like to thank the following groups for their collaboration effort on helping to launch this project.
CHS Music Department
Lefty’s Sports Outfitters
The Salvation Army
Basically the details are this; 1. Flyers are being handed out over the next three days. 2. Cash and checks will be accepted at:Lefty’s Sports Outfitters, downtown Colton (address and phone number are on the flyer) 3. All checks should be made out to The Salvation Army 4. Money collected this week at Lefty’s will be delivered to the local Salvation army headquarters next Friday, who will in turn deposit the money and wire it to the Salvation Armyon the East Coast. If you, or any group, or anyone you happen talk to, would like to participate, please contact me at 909-213-3730 (cell). Flyers are available (see attached) and started going out yesterday, with the goal of covering 5,000 households and busineeses this weekend. If we to are able to get more groups involved, we can certainly cover more households and businesses. The drive will last for two weeks,ending November 16 just before the Thanksgiving break.
