The Salvation Army Hospitality House Program Manager Naomi Goforth
“All of us who are part of the Hospitality House team love being able to help single women in need, and men or women with children, get back in control of their lives.”
(San Bernardino, Calif.) The San Bernardino Salvation Army Hospitality House stands ready to house homeless families and single women who need temporary, stable shelter. Their target population also includes multi-generational families, and single men with children as well.
“The Salvation Army Hospitality House serves as a safe refuge that provides residents with a supportive, caring environment and all the resources they need to deal with a wide variety of personal and/or family problems. It all starts with emergency shelter that can keep participants safely housed for 30, 60, or 90 days, depending on their circumstances,” says Program Manager Naomi Goforth.
At intake, each new arrival is assessed by trained Salvation Army intake staff. Once the scope of a client’s needs has been determined, each family is given a detailed individualized case plan and assigned to a case manager who will maintain close contact during their entire stay.
Each family’s case plan includes a comprehensive goals and objectives that cover their intake, transition to permanent housing, help finding a steady job, legal advocacy, child welfare aid, and education. Every resident is treated as an individual with individual needs and every case is different and gets a customized case plan.
“People who come to Hospitality House may have been sleeping in their cars or were recently released from a hospital. At intake, each new resident gets clothing, bed linens, hygiene products, and a chance to take a breath after whatever ordeal they have just gone through,” says Goforth.
“I didn’t know what I was going to do,” says one recent Hospitality House graduate.
“I’m a single mom and I lost my job during the pandemic. Thank goodness, at least my 15-year-old car was paid off and when we were no longer able to pay rent, that’s where we slept. I heard about Hospitality House from a friend and the people there have helped me find a new job, secure a place to live, and even got me enrolled in a course that’s going to add to my skill set so I can advance in my new-found career.”
Goforth says, “Our residents don’t just sit around and spin their wheels. They actively work their case plan. Our case managers are good at finding each individual’s motivation to resolve their homelessness and get back on their feet.”
“Sometimes, that may include a referral to one of our partner agencies for things like mental health services, substance use, and legal aid. Whatever they need, we can either provide help in-house or get them connected to the right providers,” says Goforth.
As current resident K.L. notes, “I had a pretty bad rent history and I knew not many landlords would want to take a chance on me, even though I now have a decent job. But the Salvation Army has helped me reestablish a better tenant history and now I have a place lined up to move to when my stay here ends next week.”
The Salvation Army is an evangelical part of the Universal Christian Church. One of the largest charitable and international service organizations in the world, The Salvation Army has been in existence since 1865 and in San Bernardino since 1887, supporting those in need without discrimination. To donate, call 1-800 SATRUCK.
The Unforgettables Foundation (“TUF”) ushers in a new board term in July each year for the past generation. This year’s 2022-23 team will be in office for 18-months as opposed to 12 in a switch to January thru December.
Incoming Co-Chairs, Todd Underwood and Brandon Harrison are also leading out in the annual TUF Board Retreat scheduled for July 15th & 16th in Palm Springs at the B&B home of a core Desert Committee member during this busy new board month.
The Executive Committee group joining Todd, a retired Allstate franchise owner and former President of both the Redlands Optimist and Redlands Chamber of Commerce and Brandon, a CPA and partner of Eide Bailly in Rancho Cucamonga are the following community leaders.
Secretary, Jo-Lynn Acrey of Riverside, a senior care executive with The Key; immediate past Co-Chairs, Christine Carrillo, owner of Beamer Tax & Business Services in Yucaipa, along with LeAnne Chavez, owner of Advanced Wellness Physical Therapy, a mobile PT practice; Stan Morrison, the Emeritus Co-Chair from Riverside; former Co-Chair and Las Vegas Chapter liaison, Thomas Slaughter (a nationally known business and tech consultant); Co-Chair Elect, Reggie Jackson, a well-established financial planner in Redlands; along with the 3 members at large, Patrick Casady, past Co-Chair from Corona, and the advisor for fundraising event collaborations; Greg Dieterich, a retired executive in the International Trucking Company and former Optimist Club of Redlands President, along with Kevin Tetley, a Raymond James Tetley Wealth Group financial consultant and current Riverside Kiwanis Club President, leading the budget and finance area.
Tim Evans, as Founder, also sits on the Executive Committee, ad does invitee Kimberly Krause, a funeral professional from the Palm Springs area who leads the Desert Committee in the Coachella Valley. A Treasurer and a Co-Chair Elect will be named next month.
Beyond the sprinting start to the new board term of a strategic planning retreat are two fund raiser/friend raiser events in July, the Friday the 22nd collaboration golf event at Los Serranos Course in Chino Hills put on by the ICWA through the efforts of Mr. Casady, who is on that water industry board, as well. (It goes 50/50 with Ronald McDonald House and spaces for teams are still available at https://www.icwa-group.com/annual-charity-golf.)
Call 909-335-1600 or 909-855-3130, for more information.
Also, the longtime favorite – Unforgettables Birthday Baseball Bash Picnic at San Manuel Ball Park Stadium in San Bernardino on July 30th is selling tickets at $30 with supper, a seat ticket and a special giveaway – Angels blanket – per attendee. Contact our office at 909-335-1600.
About The Unforgettables Foundation
“The mission of The Unforgettables Foundation is to assist at risk and grieving families with finances to help them afford a timely and dignified funeral for their child.”
April Reya a medical assistant, gives the COVID-19 vaccination shot to Alicia Cazenave, of San Bernardino, Recently,at the LaSalle Medical Associates medical office located in Rialto, Calif. Cazenave received the one-shot Johnson and Johnson vaccine. (Photo by Valda Wilson)
“People of color are tired of being treated differently by doctors because of their skin color. At LaSalle, we pride ourselves on treating all patients with respect and giving them the care, they need, regardless of their ethnicity,” said Dr. Albert Arteaga, MD, founder and CEO of LaSalle Medical Associates, Inc.
In a new policy statement, “Eliminating Race-Based Medicine,” pre-published online May 2, 2022, in Pediatrics, the AAP observes that race is a historically derived social construct that has no place as a biologic proxy. Over the years, the medical field has inaccurately applied race correction or race adjustment factors in its work, resulting in differential approaches to disease management and disparate clinical outcomes.
“The American Academy of Pediatrics is taking an important step toward dismantling race-based medicine. This effort calls for acknowledging the impact that differential lived experiences have on individual and population health outcomes through a race-conscious health equity lens rather than through approaches that have inappropriately identified skin color as an independent risk-adjusting variable,” Dr. Wright said.
“Social determinants of health need to be carefully considered in the development of care delivery strategies including factors embedded in broad categories such as access, the physical environmental and community supports. Evidence informed incorporation of these factors is vital in all areas of medicine.”
“We are honored to have more Doctors to help serve the thousands of patients who have placed their trust in our network of primary physicians and healthcare professionals in California,” said Dr. Albert Arteaga founder and Chief Executive officer of LaSalle Medical Associates, Inc. Left to Right: Dr. Joseph V. Selvarj, Dr. Albert Arteaga, Dr. Cheryl Emoto, and Dr. Felix A. Albano.
Dr. Albert Arteaga, MD, CEO of LaSalle Medical Associates, Inc., says, “As a minority-owned organization, we have never treated any patient—adult or child—with any but the most conscientious and rigorous care. Many of our doctors and support staff are themselves minorities and they know very well how important it is to make all patients feel comfortable and to deliver to all patients the highest standard, the gold standard, of care.”
Race-based care has been pervasive for decades. One example is how some pediatricians deal with Black children who may be suffering from a urinary tract infection. According to Dr. Joseph L. Wright, M.D., M.P.H., FAAP, from American Academy of Pediatrics, rather than apply the gold standard test, they use a lesser procedure because they assume that Black children don’t get urinary tract infections as often as white children.
April Reya a medical assistant, gives the COVID-19 vaccination shot to Vicki Creighton, of Riverside, Recently, at the LaSalle Medical Associates medical office located in Rialto, Calif. Creighton received the one-shot Johnson and Johnson vaccine.
But that is not the case at LaSalle. “When we interview prospective providers, we make sure that they are in sync with our values and standards,” says Dr. Arteaga. “The gold standard is the only standard we apply to the people under our care.”
After two years of virtual doctor visits, all of LaSalle six clinics are open for person-to-person patient visits. Clinics are now open in San Bernardino, Rialto, Fontana, Hesperia and Victorville which is temporarily closed.
“The evolution of modern medicine has produced incredible advancements and accomplishments in health care,” Dr. Wright said. “But we must acknowledge and address the stark inequities that persist in leaving vulnerable populations behind. We are better than this. Now is the time for change.”
For more information or to make an appointment at a LaSalle Medical Associates Clinic call: Fontana (909) 823-4454; San Bernardino 17th Street (909) 887-6494 pediatrics only clinic; San Bernardino Mt. Vernon Ave. (909) 884-9091; Rialto (855) 349-6019; and Hesperia (760) 947-2161.
LaSalle Medical Associates, Inc. is one of the largest, independent, and Latino-owned healthcare companies in Riverside and San Bernardino Counties. The corporate office is in Redlands.
LaSalle operates six clinics employing more than 100 dedicated healthcare professionals, treating children, adults and seniors in San Bernardino and Riverside counties. LaSalle’s patients are primarily served by Medi-Cal and Healthy Families. LaSalle also accepts Blue Cross, Blue Shield, Molina, Care 1st, Health Net, and Inland Empire Health Plan (IEHP) coverage.
LaSalle is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals, and clinics, delivering high quality patient care to approximately365,000 patients in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino, San Joaquin, and Tulare counties.
Thom Salisbury, is the Art Director at Dameron Communications
“His versatility includes all aspects of effective storytelling and motivating people to respond. He makes me and the entire team better. Thom is the most valuable creative talent I have ever worked with.”
(San Bernardino, Calf.) Thom Salisbury has been designing and directing effective, enduring, and meaningful products in Southern California since the “dawn of time.” Prior to that, he was hanging on, and painting billboards in Las Vegas. In 2007, he joined forces with Dameron Communications as the Art Director.
Early in his career, Salisbury worked with the outstanding Sales and Marketing team at the Long Beach Press-Telegram. From there he was recruited to lead the advertising design team at The (San Bernardino) Sun. Later he moved on to completely redesign Pacific Coast Sportfishing magazine where he continued for many years without ever being able to conquer severe seasickness.
According to Agency Creative director and founder Carl M. Dameron, Salisbury delivers design and art direction with a straight-forward, clean, and practical approach that emphasizes visual impact and meaningful messaging that effectively tells the story and motivates the desired reaction from the audience.
“Thom’s understanding of audience, diversity, and straight-forward messaging, as well as his unparalleled abilities to ask the right questions and reject mediocre efforts are the bedrock to his ability to bring all together into truly outstanding solutions,” said Dameron. “He makes me and the entire team better. Thom is the most valuable creative talent I have ever worked with.”
His versatility includes all aspects of effective storytelling and motivating people to respond. From concept, copy writing, image selection (and direction), illustration, branding, and the ability to bring all components together in a powerful and cohesive visual, truly set him miles apart from any of his contemporaries, said Dameron.
For more information on advertising and public relations services call Carl M. Dameron at (909) 534-9500 or email Carl@DameronCommunications.com
We serve clients who make the world a better place – small businesses or large, government or non-profit, product, service, or cause. The Dameron Communications team is a dedicated group of creative, experienced, educated, talented, and diverse, Communications professionals delivering inspired advertising: public relations, community relations and government relations. The Agency’s work has won awards and client accolades for more than 30 years. Uniquely, we blend unsurpassed relationships with proven advertising and public relations methods to deliver winning results.
The new Bus Shelter Ad for Making Hope Happen’s Inland Empire Men’s Mental Health Program’s campaign: Friendship is good for our mental health.
“One of the things we learn in Adult Mental Health First Aid, is that spending time with your friends is good for your mental health,” said Ceseña.
(San Bernardino, Calif.) “It’s one of those ‘everybody knows’ things, that men tend to be reluctant to ask for help when they need it. To counter the negative stigma that’s attached to the whole mental health industry, we now offer classes for people who have friends or family that may be going through some tough times,” said Inland Empire Men’s Mental Health Program Manager Gerzon Ceseña.
The Making Hope Happen Foundation offers free classes through its Inland Empire Men’s Mental Health program for people who would like to help adults and youngsters who may be having a tough time.
Ceseña says, “We have three classes that teach about the warning signs for things ranging from aggressive acting-out to panic attacks, from depression to suicidal thoughts, and the right and wrong ways to approach those who are going through a rough patch and help them.”
“One of the things we learn in Adult Mental Health First Aid, is that spending time with your friends is good for your mental health,” said Ceseña.
The three classes are: QPR (Question / Persuade / Refer) Gatekeeper, Adult Mental Health First Aid and Youth Mental Health First Aid.
The QPR Gatekeeper course is the shortest of the three, taking only about an hour to 90 minutes, depending on how many people are enrolled and the number of questions that are raised during the training. It covers the essentials of recognizing problem symptoms and how to help.
Andy Quintana and Perry Madison in a Dameron Communicaitons commercial for the Men’s Mental Health Foundation filmed to run until November 2022. Directed by Shani Renee Hamilton, written and produced by Carl Dameron.
The Adult Mental Health First Aid class has seven sections and includes videos, role-playing and descriptive scenarios so participants can rehearse realistic situations with a knowledgeable instructor and be prepared to help someone who might be reluctant to open up to mental health professional but will talk with a friend.
Youth Mental Health First Aid has a self-paced opening section, followed by four more sections that cover various aspects of how to be an effective friend to a youth having problems.
Ceseña recommends the QPR Gatekeeper course as a first step for people who are interested in the training. “From there, QPR grads can go on to either the Adult or Youth First Aid class, depending on their individual focus,” he notes. Classes are delivered online via the Zoom Video Conference tool.
Making Hope Happen is a nonprofit foundation linked with the San Bernardino City Unified School District. The nonprofit is based on the philosophy of Gallop Senior Scientist Dr. Shane J. Lopez. Hope allows people to envision a better future, design a path toward that future, and take purposeful steps toward it. As a result of a deep commitment to this quest, the San Bernardino Community and School Alliance (CASA was reorganized and renamed the Making Hope Happen Foundation).
The Foundation’s Inland Empire Men’s Mental Health program offers free mental health training for people who would like to be able to help friends or family members that would like to learn effective ways to approach friends or family members who seem to he has emotional or mental health problems but aren’t sure about what to say or do.
For more information on The IE Men’s Mental Health Program go to the group’s web page at IEMensMentalHealth.org or call (909) 347-7234.
Dr. George Gary Manross, Ph.D, Director of Research
Dr. Manross a behavioral scientist with more than 25 years experience in marketing and applied research, George joined Dameron Communications in 1998. He is also chairman and CEO of the Strategy Research Institute in Fullerton, California. Additionally, he has held executive-level positions with two Fortune 500 companies as well as the California Association of Realtors and PR firm Hill & Knowlton.
George began his career as a business editor for a large metropolitan daily newspaper. He has taught at UCLA and USC in communications, advertising and public relations.
His Ph.D. is in Communications Research from the Annenberg School for Communications at USC.
My family: Shiane, Shaila, Carl and Malaika. Making it through love, life and success.
A discussion on the history of me, family, Fitness, relationships, divorce, function, disfunction and love. An interview conducted by my ex-wife, Malaika Jacocks of Body by Malaika.
Dameron Communications services include: advertising for television, social media, radio, newspaper, magazine, and billboards, web sites, direct mail, mobile web applications, and email. They also deliver award winning public relations press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.
For more information on Dameron Communications call Carl M. Dameron @ (909) 534-9500.
Please help the Salvation Army obtain more toys and turkeys for children and families in need this Holiday Season. Donations can always be made online at www.salvationarmyusa.org or by calling 1-(800)-SAL-ARMY.
(Redlands, Calif.) The Salvation Army of San Bernardino is in need of frozen turkeys for our Christmas food distribution on December 20th to families in need who have signed up for Christmas assistance.
“Please bring your donation of frozen Turkeys to either our Redlands location at: 838 Alta Street or our Hospitality House located at: 925 W. 10th St., San Bernardino,” said Major Martha Trimmer, Corps Officer of The Salvation Army of San Bernardino.
To sign up for food for your family please apply in person at The Salvation Army 838 Alta Street in Redlands.
“We can help with toys for your dependent children from birth to 12 years old please bring with you your, ID, proof of dependent children in the household i.e.; birth certificate, social security card, or insurance card, and proof of residence such as a utility bill,” said Major Martha Trimmer, Corps Officer of The Salvation Army of San Bernardino.
Majors Kyle and Martha Trimmer, Corps Officer of The Salvation Army of San Bernardino host The Salvation Army of San Bernardino’s Red Kettle Kick Off on Wednesday November 17, 2021at 6:00 PM., at the Bear Springs Events Center in Highland.
“We can also help your entire family with food”, she added.
Monetary donations can be mailed to P.O Box 26, Redlands, CA 92373. Donations can always be made online at www.salvationarmyusa.org or by calling 1-(800)-SAL-ARMY.
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About the Salvation Army San Bernardino Corps
The Salvation Army may provide emergency services including food; lodging for homeless or displaced families; clothing and furniture; assistance with rent or mortgage and transportation when funds are available. The Salvation Army Team Emergency Radio Network (SATERN) assists rescue workers and evacuees in such disasters as fires.
Serving: San Bernardino, Redlands, Highlands, Rialto, Loma Linda, Colton, Yucaipa, Calimesa, Bloomington, Mentone, Grand Terrace, Muscoy, and the mountain communities.
The Salvation Army is an evangelical part of the Universal Christian Church, and offers evangelical programs for boys, girls, and adults. One of the largest charitable and international service organizations in the world, The Salvation Army has been in existence since 1865 and in San Bernardino since 1885, supporting those in need without discrimination. Donations may always be made online at www.salvationarmyusa.org or by calling 1-(800)-SAL-ARMY. Our local number is (909) 888-1336.
The Salvation Army and our vollenteers are ready to help your children with toys and your entire family with food. Volunteers serve meals at the Annual Thanksgiving Dinner celebration.
(Redlands, Calif.) Do your children need food or toys this Christmas? The Salvation Army can help. Please apply in person at The Salvation Army 838 Alta Street in Redlands.
“We can help with toys for your dependent children from birth to 12 years old please bring with you your, ID, proof of dependent children in the household i.e.; birth certificate, social security card, or insurance card, and proof of residence such as a utility bill,” said Major Martha Trimmer, Corps Officer of The Salvation Army of San Bernardino.
“We can also help your entire family with food”, Major Trimmer added.
For more information call the Salvation Army at (909) 888-1336. To donate money by phone call 1-800-SAL-ARMY (800-725-2769). Donate online at: https://sanbernardino.salvationarmy.org
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About the Salvation Army San Bernardino Corps
The Salvation Army may provide emergency services including food; lodging for homeless or displaced families; clothing and furniture; assistance with rent or mortgage and transportation when funds are available. The Salvation Army Team Emergency Radio Network (SATERN) assists rescue workers and evacuees in such disasters as fires.
Serving: San Bernardino, Redlands, Highlands, Rialto, Loma Linda, Colton, Yucaipa, Calimesa, Bloomington, Mentone, Grand Terrace, Muscoy, and the mountain communities
The Salvation Army is an evangelical part of the Universal Christian Church, and offers evangelical programs for boys, girls, and adults. One of the largest charitable and international service organizations in the world, The Salvation Army has been in existence since 1865 and in San Bernardino since 1885, supporting those in need without discrimination. Donations may always be made online at www.salvationarmyusa.org or by calling 1-(800)-SAL-ARMY. Our local number is (909) 888-1336
Carl Dameron, creative director of Dameron Communications. “Sharing your stories is fun. Let me share the secrets behind successful public relations and advertising.
To the people who know and work with him, Carl M. Dameron is a dynamic, hard-driving, award-winning advertising and public relations expert with more than 30 years of success helping organizations and people throughout California meet their goals.
He is also a cancer survivor. In this edition of SoCal Voices, Carl shares the story of starting and growing his company, how he dealt with his cancer diagnosis and offers sage advice for anyone facing a challenge.
Dameron Communications services include: advertising for television, social media, radio, newspaper, magazine, and billboards, web sites, direct mail, mobile web applications, and email. They also deliver award winning public relations press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.
For more information on Dameron Communications call Carl M. Dameron @ (909) 534-9500.
