My family: Shiane, Shaila, Carl and Malaika. Making it through love, life and success.
A discussion on the history of me, family, Fitness, relationships, divorce, function, disfunction and love. An interview conducted by my ex-wife, Malaika Jacocks of Body by Malaika.
Dameron Communications services include: advertising for television, social media, radio, newspaper, magazine, and billboards, web sites, direct mail, mobile web applications, and email. They also deliver award winning public relations press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.
For more information on Dameron Communications call Carl M. Dameron @ (909) 534-9500.
Riverside, CA – The 2nd Annual Pink & White Celebration is on Sunday, October 5, 2014 at D and D’s Dance Center in Riverside at 1445 Spruce Street. “We are honoring local breast cancer survivors and honor women who are positive role models relative to health & wellness,” said Carrie Madrid, breast cancer survivor, founder and CEO of Lady Huskies, Inc.
This year a “Woman of Excellence Award” has been added to the 2nd Annual Pink & White Celebration.
“The two honorees chosen this year have overcome adversity and excelled in their personal lives to not only achieve greatness, but have dedicated themselves to raising awareness of women’s health and wellness,” said Madrid.
Erika Ringor is known for her role in the motion picture Love & Basketball
The honorees chosen are actress Erika Ringor and 2012 track Olympian Brigetta Barrett. Erika is known for her role in the motion picture Love & Basketball, among other movies and is now a Fitness and Health Coach for a major health and wellness company.
Brigetta Barrett is a high jumper from the United States. Her biggest success is winning the silver medal at the 2012 Olympic Games in London. She is returning to the 2016 Olympics.
“If you know of a Breast Cancer survivor please ask her to register and come to the 2nd Annual Pink & White Celebration to celebrate surviving and thriving in life,” said Madrid.
This breast cancer awareness month fundraising gala will honor local breast cancer survivors. Madrid is a Stage III breast cancer survivor of two years; she shares her story in hopes of raising awareness and inspiring others.
The “Woman of Excellence Award” honorees will be presented with an original work of art created by artist John Barge III. The official unveilings of these works of art will take place at the 2nd Annual Pink & White Celebration.
“We invite everyone to attend and enjoy special appearances by jazz saxophonist, Mark Allen Felton and vocalists, “L.A. the Don” with Jazmine Culpepper; World Champion Mixed Marshal Arts (MMA) Ultimate Fighting Championship (UFC), Jenae Noonan and artist Brandy Loves2Draw”, said Madrid.
Lady Huskies, Inc. is IRS recognized 501(c)(3) nonprofit organization. Event proceeds go to the girls’ basketball program at John W. North High School and to the American Cancer Society to help breast cancer suffers.
Meet World Champion Mixed Marshal Arts (MMA) Ultimate Fighting Championship (UFC), Jenae Noonan at the 2nd Annual Pink & White Celebration.
Tickets are $25.00 per person and can be purchased on the website or at the door. Tables of eight are available for $200 if purchased by October 1. We request that all breast cancer survivors to be registered by October 1, 2014.
“We are honoring local breast cancer survivors. We also honor two women who are positive role models relative to health and wellness,” said breast cancer survivor Carrie Madrid, founder and CEO of Lady Huskies, Inc.
For more information or to register a survivor, make a donation; please contact Carrie Madrid at 951-707-7965 or carrie_madrid@yahoo.com.
LaSalle Medical Associates cure for Plantar Fasciitis , Inc Celebrates 30 years of medical service with the corporate management team. Left to right: Anna Canton, Human Resource Manager; Kristina Hlebo, Finance Assistant,;Carl Meier, executive vice president; Dr. Albert Arteaga CEO; Alexandra Acosta, Director of Finance and Lizette Noriega, Human Resource Assistant. Alexandra Acosta, Director of Finance and Lizette Noriega, Human Resource Assistant
(SAN BERNARDINO, Calif.) In June of 1984, a young doctor and his wife, a nurse, opened a family medical practice called LaSalle Medical Associates in Fontana. Their goal: provide affordable health care, with dignity and respect, to all in the Inland Empire.
Three decades later, Dr. Albert and Maria Arteaga have gone far beyond making their goal a reality. They are now recognized as one of the leading health care providers in the Inland Empire, if not all of California.
“We have had some markers of success,” Dr. Arteaga says. “We went from two employees – my wife and I – to a fully staffed clinic. We opened more clinics. Then we started our own IPA (independent practice association) to keep up with new demands to make health care more and more efficient.”
“It has always been our goal to treat as many patients as we could while giving them the best health care possible,” he said.
Some, who have recognized LaSalle Medical Associates as a leader in health care, by giving them awards for their endeavors, include:
The federal Center for Disease Control, which recognized Dr. Arteaga as California’s first Childhood Immunization Champion. This award recognized his efforts in educating the parents of LaSalle’s pediatric patients, and the greater Inland Empire community, of the importance of childhood immunizations
The California Medical Association, which recognized Dr. Arteaga with its Ethnic Physician’s Leadership Award, recognizing his contributions to improving health care in the Latino community
The San Bernardino County Board of Supervisors Resolution Award for outstanding community efforts
The San Bernardino County Medical Society’s Merlin Hendrickson, M.D. Award for Outstanding Contribution to the Community. Dr. Arteaga was recognized for his efforts to provide health services to Inland Empire children.
Maria and Dr. Albert Arteaga. The California Medical Association awarded Abert Arteaga the “Ethnic Physician’s Leadership Award,” recognizing his contributions to medical care in the Latino community.
Inland Empire Health Plan (IEHP), as Riverside and San Bernardino counties’ best health care provider, and for being one of the top enrollers in all of California in the state’s former Healthy Families program
The African American Health Initiative as a model provider in a two-year study of Black health care in San Bernardino County.
Hispanic Lifestyle Magazine, which recognized LaSalle Medical Associates as one of the top 15 Latino-owned businesses in the Inland Empire
Despite all this success, it hasn’t always been an easy path for the Arteagas.
“Life doesn’t always play out as you expect,” Dr. Arteaga said. “That is certainly true in my life as a health care provider. Good intentions require good management. Providing good management has been every bit as challenging as my years in medical school were more than three decades ago!”
One of the biggest changes in health care took place just this year. In 2014, Covered California part of the federal Affordable Health Care Act – which Dr. Arteaga has long been a champion of – came into being.
“Although Covered California does not yet mean everyone has insurance, it does mean that many patients who couldn’t afford health care before now can do so,” Dr. Arteaga said. “Health care is no longer an out-of-reach luxury for those who couldn’t afford insurance, but is a basic right for everyone
Dr. Arteaga has always thought that health care is a basic right, and has operated LaSalle Medical Associates as if that were the case.
Dr. Arteaga targeted his marketing to Latinos and low-income people who were underserved. Providing high quality medical services to underserved populations were crucial to the success of LaSalle Medical Associates. They later expanded from Fontana to San Bernardino and Hesperia. These communities have many low-income people in need of quality affordable medical services.
He also is Latino, so he easily related to his Latino patients in ways they appreciated. They told friends and family about LaSalle Medical Associates, which caused his popularity in the Inland Empire’s Latino culture to swell.
RN Maria and Dr. Albert Arteaga partners in healthcare and family Ce;berate 30 years of Making People Healthier in California.
Dr. Arteaga has always believed that his key to business success was finding a way to get paid for their services, instead of telling patients they had to figure that out on their own before seeing him. For most of LaSalle’s history, that business model meant LaSalle employees educated patients about their health care insurance options.
Most patients LaSalle saw over the years qualified for either Medi-Cal or Healthy Families. The latter, which like Medi-Cal was run by the state of California, offered low to moderate-income parents who didn’t qualify for Medi-Cal a subsidy for the health care of their children from birth to age 19.
Many uninsured families with children under 19 can get help through the Healthy Families program; help is also available to some children and adults through Medi-Cal. For those who don’t qualify for these programs, the Affordable Health Care Act of 2010 provides additional options. Photo by: Albert Ateaga
Things have changed in the last two years. In 2013, California got a head start on the Affordable Care Act; they created Covered California and merged Healthy Families and Medi-Cal together.
In 2014, one of the key Covered California’s requirements is everyone must have health insurance or pay a penalty. This means, many patients applied and signed up for Covered California, Medi-Cal or other insurance first, and then choose or are assigned to LaSalle Medical Associates.
Consequently, rather than informing new patients of their insurance options, LaSalle Medical Associates employees now more likely are helping the patients understand how their health insurance system works.
Dr. Arteaga acknowledges the Covered California has brought changes some people will take a while to get accustomed to. One of these is a concept called managed care.
“The structure of the Covered California means many people, both those who had some other type of insurance and those who were uninsured, are now in managed care for the first time,” he said. Managed care is called this because it requires a doctor, such as one of the physicians in LaSalle Medical Associates, to coordinate patients’ health care services. These primary care doctors have a general, family or pediatric practice, and will treat patients for many of their symptoms, but will refer the patients to specialists when more expertise is needed.
Managed care has been around since the 1990s, Dr. Arteaga said, but it has become more popular. It’s usually more cost-efficient to have managed care, he explained, people choose to buy managed care for its lower premiums.
Medi-Cal has used managed care for nearly two decades. Meanwhile, LaSalle Medical Associates, since the beginning, has accepted Medi-Cal when many doctors would not, and now has a reputation among those familiar with Medi-Cal for providing quality services, no matter how payment is provided.
Even though there wasn’t “managed care,” as it now known when Dr. Arteaga started his practice, even back then he was in favor of patients developing close relationships with one family doctor.
“Thirty years ago I wanted to see all the patients, and manage their health care. That has not changed, but I have learned that in order to do so, a physician must take a leadership role. Otherwise, many patients will seek or demand services that are redundant or not needed.”
Dr. Arteaga sees the physician as an advocate for the patient, one who will make sure patients get the services they truly need. Sometimes, just as some patients will push for more health care than is necessary, some insurance companies will resist paying for what a doctor recommends, but that is not the intent of managed care.
“I want the patient, the doctor and the insurance company to develop a positive team, Dr. Arteaga said. “There may be opposition, but that should not stop any of us in trying to make quality health care succeed.”
Besides managed care and its great expansion through the Affordable Care Act, another large change in the health care industry over the last three decades has been more careful monitoring of expenses by insurance companies.
Now, it is better for a medical group like LaSalle Medical Associates to band with even more doctors, so they can take advantage of economies of scale, and provide health care more cost-efficiently.
This is why LaSalle Medical Associates formed an Independent Practice Association (IPA) in 1995, and has grown it to the point it now serves more than 600 medical clinics serving more than 170,000 patients each year in nine California counties.
LaSalle oversees administrative functions of all these medical clinics, although they are owned and manage their patients’ health care separately.
Another move to make health care more efficient, in many ways, is one that LaSalle Medical Associates only recently transitioned to. It now is keeping track of patients’ charts with electronic medical records, ridding itself of the wall full of patients’ medical records that once were a hallmark of many medical clinics.
“Electronic medical records make it easier to share patients’ records among a team of doctors who treat one patient, which results in better health care” Dr. Arteaga said. “It is also easier to keep patients’ records confidential this way.”
One other significant change over the last 30 years has been that most patients are more involved in their health care now than they were in 1984.
“They ask more questions now. Because of the Internet, and because people talk more about health care with their friends, patients now have more information. Not all of the information out there is correct, so this means a doctor helps the patient sort the good from the bad, and develop a treatment plan that works. This is another reason why the managed care approach is necessary.”
“As pediatricians, we strive for 100 percent immunizations of pediatric patients and, while that’s probably a utopian objective, our goal is to get as close as to that 100 percent as we can,’’ says Dr. Albert Arteaga, president and founder of LaSalle Medical Associates, Inc. . “This CDC recognition is the fruit of two to three years of intense labor on part of me and staff.”
One thing Dr. Arteaga has learned during his three decades of medical practice is that change can be good. In fact, one thing he loves about being the CEO of LaSalle Medical Associates is that he gets to lead other health care professionals through the changes their industry faces.
“I love being collegial, and helping other doctors learn,” he said. “When they resist change, it is going to be more difficult for them. They should not expect to practice medicine as it was done 30 years ago, or even 10 years ago.”
On the first day, owner Dr. Albert Arteaga and his wife Maria then employed as his nurse and still his chief assistant saw two patients at their clinic in Fontana. Today, LaSalle Medical Associates has grown to four clinics and 120 employees, and an Independent Practice Association (IPA) serving more than 1,900 doctors.
In the end is true LaSalle Medical Associates has spent Three Decades Making People Healthier.
For more information about LaSalle Medical Associates, call (909) 890-0407 or go on line to LaSalleMedical.com.
About LaSalle Medical Associates
LaSalle Medical Associates, Inc., operates four clinics employing more than 120 dedicated healthcare professionals, treating children, adults, and seniors in San Bernardino County. LaSalle’s patients are primarily served by Medi-Cal and they also accept IEHP, Molina, Blue Cross, Blue Shield, Care 1st, and Health Net and Medicare by Easy Choice Health Plan, Molina and Care1st Health Plans. LaSalle’s clinics are located at 17577 Arrow Blvd. in Fontana, 16455 Main St. in Hesperia and1505 West 17th St. and 565 N. Mt. Vernon Ave. in San Bernardino.
LaSalle Medical Associates, Inc., is also an Independent Practice Association (IPA) of independently contracted doctors, hospitals and clinics, delivering high quality patience care with more than 170,000 patient visits per year in Fresno, Kings, Los Angeles, Madera, Riverside, San Bernardino, San Joaquin and Tulare Counties.
LaSalle’s IPA members in the Inland Empire include: LaSalle Medical Associates, Banning Medical Group and San Bernardino Urological Associates. Hospital affiliations include: Rancho Springs Medical Center, Arrowhead Regional Medical Center, Community Hospital of San Bernardino, St. Bernadine Medical Center, Mountains Community Hospital, Redland Community Hospital, Loma Linda University Medical Center, Corona Regional Medical Center, Riverside County Medical Center, Parkview Community Hospital, Kaiser Moreno Valley, Kaiser Fontana and Kaiser Riverside.
Photo caption: Honoring some of the unsung heroes who have worked diligently to improve the lives of others throughout the Inland Empire, The Black Cultural Foundation awarded the 2011 Black Rose Award to the following award community advocates: (back row left to right) Juanita Dawson, James Butts, Jimmie Brown, Herb English Jr., John Futch, Mark Campbell, Vicki Lee, Carl Dameron, Timothy Evans from The Unforgettables Foundation, Dr. Queen Hamilton, (left to right front row) Geraldine Reaves, Jennifer Vaughn-Blakely and Dr. Harold Cebrun. Photo by Chris Sloan.
(San Bernardino, CA) The Black Culture Foundation celebrates 25 years of honoring unsung heroes in the Inland Empire when it hosts the Black Rose Awards on Sept. 12 at the National Orange Show.
The Black Rose was the brainstorm of Dr. Juanita Scott, Jim King and Jeffrey Hill, who was a close friend and play son to 2014 Program Co-Chair Margaret Hill.
“I can still remember the Black Culture Foundation meeting more than 25 years ago where Jim King and Jeff Hill started discussing how there are so many people doing great things but never getting recognized,” Margaret Hill said. “Then Dr. Juanita Scott, and perhaps the rest of us chimed in. We all thought it was a great idea to have this special celebration for unsung heroes.
The idea of Black Roses was King’s idea.
“We were all taken aback by it at first,” Margaret Hill said. “Jim explained that since Black is often known as being negative, and roses are known for being beautiful, it was appropriate to combine them into Black Roses, which changes the myths about Blacks.”
Since 1990, the Black Culture Foundation has honored some of its heroes with Black Rose Awards. It has also bestowed special awards on some since the beginning.
It established the Humanitarian of the Year Award its first year. It was named in honor of Dr. Juanita Scott because of her dedication and financial commitment to the Black Culture Foundation. Jim King received the first award.
It established the Commitment to Community Service Award in 2006, giving that award in honor of Margaret Hill in recognition of her volunteer work in the cities of San Bernardino and Highland. Veatrice Jews received the first award.
It established the Jim King Special Community Service Award in 2009, which is presented only every five years. Brian Townsend received the first award in 2009 for providing the African-American community with helpful and relevant information by publishing the Precinct Reporter and for his community service.
The deadline to nominate an unsung hero for the Black Rose Awards is Thursday, July 31. Applications can be downloaded from www.sbbcfoundation.org. After carefully filling them out, email them to Margaret Hill at marrobhill@aol.com or to Program Co-chair Troy Ingram at unicorncol@sbcglobal.net or in regular mail to The San Bernardino Black Culture Foundation, Inc., P.O. Box 7288, San Bernardino, CA 92411.
The Black Culture Foundation seeks sponsors to make the celebration gala a success. It offers several levels of sponsorship.
Gold Sponsor for $2,000 (receives full-page ads in the Black Rose and Miss Black San Bernardino pageant programs, 12 tickets to the Black Rose Awards, and the company logo listed on the Black Culture Foundation website and marketing materials.)
Silver Sponsor for $1,500 (receives full-page ads in the Black Rose and Miss Black San Bernardino pageant programs, 10 tickets to the Black Rose Awards, and the company logo listed on the Black Culture Foundation website and marketing materials.
A half page ad (no tickets) for $250
A fourth-page ad (no tickets) for $125
A business card (3 ½ x 5 ½) ad for $50.
Anyone who received a Black Rose Award during the first 24 years can have their photo in the event program for $50
Anyone can have their name listed in the program for $25
24th Annual – 2013 Humanitarian of the Year was A Majadi. The 2013 Commitment to Service Award went to Ron Cochran. The Black Rose recipients were: Eula Charles, Miriam Vickers, Keyisha Holmes, Judge Richard Fields, Kennon Mitchell, Ed.D, Pastor Robert Fairley, George Bowser and Anita Dimery.
Tickets for this event are $60 per person or table of ten for $600. Table sponsors will be acknowledged at Black Rose Awards. Checks should be made to the San Bernardino Black Culture Foundation (SBBCF)
Decisions, decisions picking cupcakes to taste was a fun discussion at last years Inland Empire Cupcake Fair in Riverside. The 2014 IE Cupcake Fair is set for May 4th at the Riverside Convention Center.
IE Cupcake founder Su Pak with two of the three winners for Best Overall Cupcake and Most Unique Ingredient competition (left to right): Andrea Vasquez from Lavish Cupcakery, Su Pak, founder IEShineOn.com and Desiree Massei from [desi]gn cakes & cupcakes
(Riverside, CA) The Second Annual Inland Empire Cupcake Fair is set for Sunday, May 4, 2014, at the Riverside Convention Center. The fair has cupcake tastings, judging, giveaways, cake decoration demonstrations by California Cake Decorations & Supply Co., live entertainment, free massages, Kids Zone provided by Seeking Sitters Inland Empire, Craft Corner and lots of shopping!
“The Inland Empire Cupcake Fair is back for more delicious fun! We’ve learned a few things since last year’s Premiere event and we’re excited to say this year is going to be bigger and better,” said Su Pak event creator and founder of IEShineOn.com.
Last year’s bakers included not only the best bakers in the Inland Empire but also the best cupcake baker in the United States! Desiree Massei from Design Cakes & Cupcakes, a three time Cupcake Wars winner and Casey’s Cupcakes also a Cupcake Wars winner.
Pak not only shares the cupcakes she shares the wealth. “This year, proceeds from the Inland Empire Cupcake Fair will benefit Community Connect and California Riverside Ballet.”
Pak has partnered with some great community organizations. “We’re proud to be working with the Riverside Downtown Partnership, the Riverside Convention Center and Dameron Communications,” said Pak.
A delicious clover leaf cupcake from Christie Cakes in San Bernardino and it’s the Double Chocolate Vanilla Bean Buttercream Dream. She won for her Orange Cremesicle cupcake – 3rd place in Best Overall
“We are so excited to be in the fabulous, brand new Riverside Convention Center with the latest and greatest technology and comforts. We think our guests are going to love having it there. We plan to have the IE Cupcake Fair at the Riverside Convention Center for the next five years!” said Pak.
The IE Cupcake Fair is a family event with cupcake tastings, professional and amateur baking competition, live entertainment, a spa zone with free massages, a kid’s zone with professional babysitters from Seeking Sitters Inland Empire and a free photo booth hosted by Shutter Cubby.
Tickets go on sale Wednesday, February 25th. Visit IEShineOn.com for packages including VIP early entry specials and group rates.
Sponsored by IEShineOn.com, a website for finding the best dining, shopping, attractions and fun events in the Inland Empire. The Inland Empire Cupcake Fair is also sponsored by Key Sponsor California Cake Decorations & Supply Co. in Redlands
The Ghirardelli Chocolate Company manufacturer and marketer of premium chocolate products brought their delicious chocolates to the IE Cupcake Fair.
“Event, booth, table space and sponsorships are available but are filling up fast,” said Pak. “The response from bakers and vendors has been excellent.”
For more information call: Su Pak (909) 257-8862 or go to IEShineOn.com/cupcakes.
Enjoy the slide show from last years Inland Empire Cupcake Fair in Riverside, CA
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<iframe width=”853″ height=”480″ src=”//www.youtube.com/embed/L2Mx-tdnFW0?rel=0″ frameborder=”0″ allowfullscreen></iframe>IECC-PR-102 AnnounceFor More Information callCarl M. Dameron @ (909) 534-9500
Dr. Judy White, superintendent of the Moreno Valley unified School District
(Moreno Valley, CA) Dr. Judy D. White began her tenure as Superintendent for Moreno Valley Unified School District in February 2011, and immediately began connecting with the community, ultimately moving her family to our city. With over 35 years of experience in education she came in with a wealth of ideas, and has embedded her heart and soul to the students and families in this community.
She has procured several outside grants for literacy, volunteerism, and closing the achievement gap. She serves on the Board for National Center for Urban School Transformation (NCUST), Moreno Valley Cultural Arts Commission, ACCESS to the Future, and United Way of the Inland Valleys and serves on the UCR Citizen’s Advisory Committee for Teacher Education.
She was recently awarded the 2013 Woman of the Year for Moreno Valley by the 61st District Assemblyman, José Medina. Some of her other involvements include Optimists, Relay for Life, Music Changing Lives and Fighting for the Family Ministries. She developed a formal Adopt-a-School program to engage the business and faith communities into the school district to support the students.
Dr. White embraces a united effort of “Excellence on Purpose” and has become known as an inspirational advocate for all students. She has made a name for herself in the community for reaching out, embracing change for the better, and holding the district accountable for student success.
The Chamber would like to acknowledge all those who were nominated and thank them for their significant contribution to the growth and development of the City of Moreno Valley.
2014 Citizen of the Year Nominees
Alicia Berridge, James Baker, Patricia Korzec, Ross Nakatani, Tracy Smith, Richard Tegley, Ruth Van Hala, and Dr. Judy D. White
– Carl M. Dameron, Creative Director Dameron Communications
![IE Cupcake founder Su Pak with two of the three winners for Best Overall Cupcake and Most Unique Ingredient competition (left to right): Andrea Vasquez - Lavish Cupcakery, Su Pak - IEShineOn.com, Desiree Massei - [desi]gn cakes & cupcakes](http://www.dameroncommunications.com/wp-content/uploads/2014/02/IE-Cupcake-Fair-winners.jpg)
