×
  • Categories
  • Click For Articles

    Getting Your Business Noticed Online Is Topic of Ad Club/AMA Speaker

    (Riverside, CA) A presentation for local business on how to get noticed online will be held Thursday, April 12 at the Old Spaghetti Factory in Riverside, 11:30am-1:30pm.
    Sponsored jointly by the local chapters of the American Advertising Federation (AAF) and the American Marketing Association ActiveMQ (AMA), the event is open to the public.
    Damian Rollison, Vice President of Product and Technology at Universal Business Listing will explain why local business should be listed on multiple sites such as Yelp, Foursquare, Angie’s List and CitySearch—not just Google.
    Rollison will discuss how search engines like Google get their local business data and how companies can control it.  Tools to analyze and improve listings on Google Places, Bing Local and Yelp will also be addressed.
    “If you have a business with a local store front like a flower shop, dry cleaners or a restaurant, you need to attend this luncheon,” said John McCarthy, Director of Search Engine Optimization at Web Metro in San Dimas.
    McCarthy is also the chair of the local ADDY competition for excellence in advertising, which is hosted annually by the Ad Club.  He recommends that small business owners, city and redevelopment agencies, ad agencies, marketing staff and online marketing companies attend the luncheon.
    For Ad Club/AMA members, the luncheon is $25 and $40 for the public. The Old Spaghetti Factory is located at 3101 Mission Inn Ave., in Riverside.You can read more about this here http://www.nomoreh1b.com/greg-jacobs-incredible-dream-machines-review-and-bonus
    For more information call (909) 921-1062 or visit http://aaf-inlandempire.com/events.html <http://aaf-inlandempire.com/events.html> .

    Intern Seeks to Sharpen Skills at Dameron Communications


    Orlandria Brazier puts public relation techniques to the test while interning with Dameron Communicatins. Photo by Chris Sloan.

    (SAN BERNARDINO, Calif.)  Giving a voice to others has always been a passion of Orlandria Brazier and by joining Dameron Communications as an intern she anticipates affecting change in the local community. As a recent graduate from California State University of San Bernardino (CSUSB) with a Bachelor of Arts degree in Public Relations, she is eager to put her degree to use.
    “Many of my peers have said that when they graduate they plan on getting a ‘regular’ job, but I wanted more than that, and that’s why I came to Dameron Communications,” said Brazier.  “I believe that working here will help polish my PR skills and at the same time allow me to bring my creativity to the table.”
    While attending CSUSB Orlandria was an active student who took interest in many extra-curricular activities on and off campus.
    Orlandria was a member of the Afrikan Student Alliance group on campus.  Serving as the student liaison she attended the CSUSB Black Faculty and Staff meetings, bridging the communication gap between the African American students, faculty, and staff.
    She was also a founding member of Commencing Poetic Revelations (CPR), a student powered group dedicated to the arts and higher education.  Orlandria traveled with CPR to several local high schools and elementary schools throughout the Inland Empire sharing her passion for writing.
    When speaking to students she often shared her story of being a first generation college student.  During her time in CPR Orlandria has participated in talent shows, open MIC nights, and pageants, honing in on her passion for writing.
    Taking her passion to another level she began writing for the arts and entertainment, and news section for the campus newspaper the Coyote Chronicle.  During this time she wrote over a dozen stories, of which nine were published.  Orlandria later became the assistant new editor and a freelance writer for the CSUSB magazine.
    “I didn’t know what I wanted to do until I discovered Public Relations at CSUSB,” said Brazier.  “ I plan to take what I have learned there and apply it here at Dameron Communications.”
    Orlandria plans to return to CSUSB for her Masters and Doctorate degrees in Integrated Marketing Communications.
    “Orlandria shows great enthusiasm for learning the ins and outs of PR here at Dameron Communications. We are pleased that she has join our team,” said Carl Dameron, founder of Dameron Communications.
    About Dameron Communications
    Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. It is an award-winning agency that creates integrated advertising and public relations solutions to increase clients’ sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues.
    Dameron Communications creates advertising for television, radio, newspaper, magazine, and billboards, web sites, mobile web applications, email and more. Public relations services include press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.
    Dameron Communications has earned media coverage for clients from: ABC, CBS, NBC, CNBC, CBS MarketWatch; Fox News, CNN, CNNfn, Nightly Business Report; The Wall Street Journal, New York Times, Los Angeles Times, The Washington Post, Dow Jones News Wire, Bloomberg, Reuters, Associated Press and many more.

    -end-

    Winning Customers In A Recovering Economy

    "How to develop an advertising and public relations program to effectively reach your target market, create a positive image of a business in the community to entice the market to buy more of your products, goods and/or services," says  Carl Dameron

    “How to develop an advertising and public relations program to effectively reach your target market, create a positive image of a business in the community to entice the market to buy more of your products, goods and/or services,” says Carl Dameron

    (SAN BERNARDINO, Calif.)   With 24 months of increased employment and retail sales it is quite clear we are in a recovery.  “In tough economic times too many companies stop advertising their business, or they cut their public relations budget because its easier than cutting people,” says Carl M. Dameron, founder and Creative Director of Dameron Communications, (www.DameronCommunications.com) a leading public relations and advertising agency serving: Orange, Riverside and San Bernardino Counties.
    “The problem is many companies have been so lean for so long they are waiting to increase their ad budget.  They are still in survival mode and afraid to advertise.  Waiting could very well be the wrong thing to do now,” said Dameron.
    A new free brochure from Dameron Communications, Effective Advertising & Public Relations, outlines a step-by-step program to effectively reach a company’s target market, create a positive image of the business and entice their target market to use their products and services.
    According to Dameron the solution to increasing business in a changing economy is to change your advertising strategy. “The recession is ending and pent up demand is driving increased traffic and sales at many businesses. Buyers are redefining their purchases based on what they need, not just want.
    Dameron offers more solutions to energize or create and implement an effective advertising and public relations strategy.
    The program consists of four major components: research, ad development, media planning and placement and finally ad monitoring for effectiveness.  While a successful campaign fulfills all four components, a combination of effective planning and consistency is also required to be effective.
    Additionally, Dameron’s guide gives information on developing effective public relations, government relations and community relations strategies.
    Dameron goes one step further. “If your business needs help sorting out your media options or creating a new message, we will provide you a free one-hour consultation on your advertising, public relations, crisis communications, government relations and/or community relations issues.”
    For a free copy of Effective Advertising & Public Relations go on line to DameronCommunications.com.  For a free one-hour consultation call us at (949) 721-1537.
    The Dameron Communications Difference
    Dameron Communications’ inspired Advertising; public relations, community relations and government relations work has been winning awards and client accolades for more than 20 years.  Uniquely, we blend unsurpassed relationships with proven advertising and public relations methods to deliver winning and measurable results.
    We serve clients who make the world a better place – small business or large, government or non-profit, product, service or cause primarily in California’s Orange, Riverside and San Bernardino Counties.
    For more information or a free one-hour consultation call us in Newport Beach at (949) 721-1537, in at Riverside (951) 684-1078 or in San Bernardino at (909) 888-0017.
    <a href=”http://www.thumbtack.com/ca/san-bernardino/social-media-marketing/full-service-advertising-public-relations”>Advertising</a>
    Click here to download the PDF: DC-701 Effective advertising-legal 51211

    Michael Downer Joins Dameron Communications

    Dameron Communication's Michael Downer, reviewing promotional campaigns for client. Photo by Chris Sloan

    (SAN BERNARDINO, Calif.) Michael Downer began working at Dameron Communications, as a public relations freelance writer in October of 2010. Now in his role as public relations executive, he is responsible for handling the publicity needs of clients in media relations, copy writing, and event promotion.
    “I am very excited about coming on staff full-time and working for Dameron Communications,” said Downer. “There is such a wide range of clients from practically every industry. It is fast paced, and requires you to use your skills in communicating their needs differently and uniquely for each one.  It really is a fun place to work.”
    Michael possesses a diverse background and experience, which garnered him two recognitions from the 2000 Communicator Awards, which honors excellence in the field of communication.
    Prior to Dameron Communications, Michael was the managing editor for the Inland Valley News. Before that, he served as communications and special projects aid to Congresswoman Maxine Waters, manager of public relations at Charles Drew University of Medicine and Science, account manager at Lagrant Communications and manager of community relations for PacifiCare of California.
    His work within the entertainment industry as a public relations consultant to both individual and corporate clients has allowed him to create entertainment-focused publicity, special event promotion and marketing campaigns as well.
    Some of the entertainment clients he has worked for include: Jazz At Drew, Patrice Rushen, Lance Henrickson, Billy Zane, Michael Gross, Karyn Parsons, Richard Karn, Middleman & Associates, Angel City Records, Promotion Management Network, Sony Music, Nike, Mervyns, Nordstroms, MCA/Universal and Sears & Roebuck.
    Michael graduated from San Jose State University with a Bachelor of Arts degree in Public Relations and a Minor in Marketing. He also has earned a Certification in Corporate Community Involvement from Boston College Carroll School of Management.
    He currently lives in Pomona, California

    About Dameron Communications, LLC
    Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. It is an award-winning agency that creates integrated advertising and public relations solutions to increase clients’ sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues.
    Dameron Communications creates advertising for television, radio, newspaper, magazine, and billboards, web sites, mobile web applications, email and more. Public relations services include press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.
    Dameron Communications has earned media coverage for clients from: ABC, CBS, NBC, CNBC, CBS MarketWatch; Fox News, CNN, Nightly Business Report; The Wall Street Journal, New York Times, Los Angeles Times, The Washington Post, Dow Jones News Wire, Bloomberg, Reuters, Associated Press, The Press Enterprise, The Sun, The Daily Bulletin, The Daily News, The Daily Press and many more.

    ###

    Jennifer Castro – Intern to Employee


    Jennifer Castro joins Dameron Communications. Photo by Chris Sloan

    (SAN BERNARDINO, CALIF.) Before being hired, Jennifer Castro started at Dameron Communications as an intern in November of 2010, while still attending United Education Institute (UEI).
    Upon graduating from UEI in December of 2010 with a degree in business administration, she was hired full-time as a public relations coordinator. Currently she is responsible for maintaining client and company press books, updating the Master Contacts database with more than 92,000 contacts, clerical work, Spanish translation and supporting Public Relations Executives in all functions.
    Before going back to school, Jennifer was a stay-at home mom.  As a mother of three, Jennifer said she wanted to show her children that it is never too late to go back to school and get your education to better yourself and improve your work environment.
    “I enjoy the atmosphere here at Dameron Communications. I learn something new everyday. The office is very busy, and I like that. I look forward to coming here and doing what I can to help or clients meet their communication needs,” said Castro.
    A native of San Bernardino, Castro says in her spare time she enjoys being with her children.
    About Dameron Communications, LLC
    Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. It is an award-winning agency that creates integrated advertising and public relations solutions to increase clients’ sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues.
    Dameron Communications creates advertising for television, radio, newspaper, magazine, and billboards, web sites, mobile web applications, email and more. Public relations services include press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.
    Dameron Communications has earned media coverage for clients from: ABC, CBS, NBC, CNBC, CBS MarketWatch; Fox News, CNN, Nightly Business Report; The Wall Street Journal, New York Times, Los Angeles Times, The Washington Post, Dow Jones News Wire, Bloomberg, Reuters, Associated Press, The Press Enterprise, The Sun, The Daily Bulletin, The Daily News, The Daily Press and many more.

    ###

    Young Graphic Designer Interns At Dameron Communications

    One of the projects Erica Velazquez worked on during her internship was to help design a logo for Body by Malaika. Photo by Chris Sloan

    (San Bernardino, Calif.) Erica Velazquez interned at Dameron Communications while finishing her degree in graphic design at the Art Institute of California-Inland Empire. She is schedule to graduate in March of 2011.
    An internship is a temporary 10-week training period at a company within the student’s field of study. During this time a student is trained to be a professional, as well as taught the basics of their field. Some interns are even hired on completion of their internship.
    “If we want to make sure young graphic artist professionals are properly trained, we need to help train them,” said Carl Dameron, creative director of Dameron Communications.
    Prior to attending the Art Institute of California-Inland Empire, Velazquez created paintings, textiles and photography. Her work was featured in art galleries in Pomona, Upland and Riverside since the age of 20.
    She studied photography at Citrus Community College in Glendora California and it was here where Velazquez began working with the basic graphic design programs such as Adobe Photoshop, InDesign and Illustrator.
    In 2009 she worked for the Career Service Department at the Art Institute of California-Inland Empire were she created graphic design layouts for all the departments at the college while attending classes at the institute.
    “Frank Houlihan, graphic design instructor and internship class instructor, recommended me to apply at Dameron Communications for my internship,” said Velazquez.
    It was there that Velazquez learned how to better interact with business professionals.
    “I have learned how to work with others in an office environment, how to market to a target audience and how to collaborate with others to create the best product for a client.”
    While working side by side with Thom Salisbury, Dameron Communications’ Senior Art Director, Velazquez learned new techniques in Illustrator and even learned how to you use Quark, a graphic design program she had not used prior to her intern.
    One of Velazquez’s many projects was to create an identity for personal trainer Malaika Jacocks-Dameron. This included the logo as well as determining what message the trainer wanted to send to her target audience.
    “I was honored to be able to create an identity for Malaika Jacocks-Dameron’s company Body by Malaika.”
    Upon completing her degree in graphic design at the Art Institute of California-Inland Empire, she wishes to continue her education and earn a degree in environmental design. Velazquez then plans to pursue a masters’ degree in fashion design with an emphasis in graphic design.
    For more information go to DameronCommunications.com or call (909) 888-0017.

    About Dameron Communications, LLC
    Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. It is an award-winning agency that creates integrated advertising and public relations solutions to increase clients’ sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues.
    Dameron Communications creates advertising for television, radio, newspaper, magazine, and billboards, web sites, mobile web applications, email and more. Public relations services include press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.
    Dameron Communications has earned media coverage for clients from: ABC, CBS, NBC, CNBC, CBS MarketWatch; Fox News, CNN, Nightly Business Report; The Wall Street Journal, New York Times, Los Angeles Times, The Washington Post, Dow Jones News Wire, Bloomberg, Reuters, Associated Press, The Press Enterprise, The Sun, The Daily Bulletin, The Daily News, The Daily Press and many more.

    -end-


    Cajon Grad Interns with PR Firm

    One of the highlights of Jazmin Jett’s internship at Dameron Communications was meeting San Bernardino Mayor Patrick Morris. Photo by Chris Sloan

    Jazmin Jett learned organizational skills and much more about working for a public relations firm through her internship with Dameron Communications. Photo by Chris Sloan

    (SAN BERNARDINO, Calif.) Upon graduating from Cajon High school, Jazmin Eboni Jett started interning at Dameron Communications, a position she attained through the ASTERISK program.
    The Accelerating Success Through Employment and Responsibility, Inspiration, Skills and Knowledge or ASTERISK program gives students in the San Bernardino City Unified School District an opportunity to work in a professional environment during school breaks.
    Jett believes she was fortunate to be placed at a public relations firm. She is very happy to be placed in a work environment that directly relates to the field she is studying at the university.
    Jett is studying communication: public relations this fall at California State University, San Bernardino and she is the first in her family to go to college.
    “Interning at Dameron Communications has helped to better prepare me to start my college career,” said Jett.
    While interning, she learned to be more organized and efficient, became more observant, learned how to multitask and learned how to prioritize. Jett walks away from her internship with a better understanding of working in the field of public relations, and a general feel as to how a business operates.
    “I appreciate the importance that was placed into my care,” said Jett. “I felt like I was not only an intern, but a part of the staff.”
    She feels that she has gained a sense of independence and realized that she is responsible for her actions.  This internship was her first job experience.

    -end-