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    Posts Tagged ‘get her done’

    The Dameron Communications team includes Dr. George Gary Manross, Ph.D, Director of Research

    Dr. George Gary Manross, Ph.D, Director of Research

    Dr. Manross a behavioral scientist with more than 25 years experience in marketing and applied research, George joined Dameron Communications in 1998. He is also chairman and CEO of the Strategy Research Institute in Fullerton, California. Additionally, he has held executive-level positions with two Fortune 500 companies as well as the California Association of Realtors and PR firm Hill & Knowlton.

    George began his career as a business editor for a large metropolitan daily newspaper. He has taught at UCLA and USC in communications, advertising and public relations.

    His Ph.D. is in Communications Research from the Annenberg School for Communications at USC.

    Learn more about the Dameron Communications team at: http://dameroncommunications.com/about/staff-bios/

    The Salvation Army Needs Toys and Turkeys

     

    Help the Salvation Army obtain more toys for children in need by going to the Giving Tree by Dec. 24.

    Please help the Salvation Army obtain more toys and turkeys for children and families in need this Holiday Season. Donations can always be made online at www.salvationarmyusa.org or by calling 1-(800)-SAL-ARMY.

    (Redlands, Calif.) The Salvation Army of San Bernardino is in need of frozen turkeys for our Christmas food distribution on December 20th to families in need who have signed up for Christmas assistance.

    “Please bring your donation of frozen Turkeys to either our Redlands location at: 838 Alta Street or our Hospitality House located at: 925 W. 10th St., San Bernardino,” said Major Martha Trimmer, Corps Officer of The Salvation Army of San Bernardino.

    To sign up for food for your family please apply in person at The Salvation Army 838 Alta Street in Redlands.

    “We can help with toys for your dependent children from birth to 12 years old please bring with you your, ID, proof of dependent children in the household i.e.; birth certificate, social security card, or insurance card, and proof of residence such as a utility bill,” said Major Martha Trimmer, Corps Officer of The Salvation Army of San Bernardino.

    Majors Kyle and Martha Trimmer, Corps Officer of The Salvation Army of San Bernardino host The Salvation Army of San Bernardino’s Red Kettle Kick Off on Wednesday November 17, 2021at 6:00 PM., at the Bear Springs Events Center in Highland.

    Majors Kyle and Martha Trimmer, Corps Officer of The Salvation Army of San Bernardino host The Salvation Army of San Bernardino’s Red Kettle Kick Off on Wednesday November 17, 2021at 6:00 PM., at the Bear Springs Events Center in Highland.

    “We can also help your entire family with food”, she added.

    Monetary donations can be mailed to P.O Box 26, Redlands, CA 92373. Donations can always be made online at www.salvationarmyusa.org or by calling 1-(800)-SAL-ARMY.

    -end-

    About the Salvation Army San Bernardino Corps

    The Salvation Army may provide emergency services including food; lodging for homeless or displaced families; clothing and furniture; assistance with rent or mortgage and transportation when funds are available. The Salvation Army Team Emergency Radio Network (SATERN) assists rescue workers and evacuees in such disasters as fires.

    Serving: San Bernardino, Redlands, Highlands, Rialto, Loma Linda, Colton, Yucaipa, Calimesa, Bloomington, Mentone, Grand Terrace, Muscoy, and the mountain communities.

    The Salvation Army is an evangelical part of the Universal Christian Church, and offers evangelical programs for boys, girls, and adults. One of the largest charitable and international service organizations in the world, The Salvation Army has been in existence since 1865 and in San Bernardino since 1885, supporting those in need without discrimination. Donations may always be made online at www.salvationarmyusa.org or by calling 1-(800)-SAL-ARMY. Our local number is (909) 888-1336.

    Carl M. Dameron of Dameron Communications Shares How He Overcomes Adversity

    Carl Dameron, creative director of Dameron Communications. “Sharing your stories is fun. Let me share the secrets behind successful public relations and advertising.

    To the people who know and work with him, Carl M. Dameron is a dynamic, hard-driving, award-winning advertising and public relations expert with more than 30 years of success helping organizations and people throughout California meet their goals.

    He is also a cancer survivor. In this edition of SoCal Voices, Carl shares the story of starting and growing his company, how he dealt with his cancer diagnosis and offers sage advice for anyone facing a challenge.

    Watch here: https://www.socalvoices.com/episodes/carl-cameron

    Website: dameroncommunications.com

    Instagram: @carldameron

    Twitter: @carldameron

    Facebook: https://www.facebook.com/DameronCommunications

    Dameron Communications services include: advertising for television, social media, radio, newspaper, magazine, and billboards, web sites, direct mail, mobile web applications, and email.  They also deliver award winning public relations press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.

    For more information on Dameron Communications call Carl M. Dameron @ (909) 534-9500.

    Breast Cancer Awareness Honored with Actress Erika Ringor and Olympian Brigetta Barrett

    Riverside, CA – The 2nd Annual Pink & White Celebration is on Sunday, October 5, 2014 at D and D’s Dance Center in Riverside at 1445 Spruce Street. “We are honoring local breast cancer survivors and honor women who are positive role models relative to health & wellness,” said Carrie Madrid, breast cancer survivor, founder and CEO of Lady Huskies, Inc.

    This year a “Woman of Excellence Award” has been added to the 2nd Annual Pink & White Celebration.
    “The two honorees chosen this year have overcome adversity and excelled in their personal lives to not only achieve greatness, but have dedicated themselves to raising awareness of women’s health and wellness,” said  Madrid.

    This breast cancer awareness month fundraising gala will honor local breast cancer survivors. Madrid is a Stage III breast cancer survivor of 2 years; she shares her story in hopes of raising awareness and inspiring others.

    Erika Ringor is known for her role in the motion picture Love & Basketball

    The honorees chosen are actress Erika Ringor and 2012 track Olympian Brigetta Barrett. Erika is known for her role in the motion picture Love & Basketball, among other movies and is now a Fitness and Health Coach for a major health and wellness company.

    Brigetta Barrett is a high jumper from the United States. Her biggest success is winning the silver medal at the 2012 Olympic Games in London. She is returning to the 2016 Olympics.
    “If you know of a Breast Cancer survivor please ask her to register and come to the 2nd Annual Pink & White Celebration to celebrate surviving and thriving in life,” said Madrid.

    This breast cancer awareness month fundraising gala will honor local breast cancer survivors. Madrid is a Stage III breast cancer survivor of two years; she shares her story in hopes of raising awareness and inspiring others.

    The “Woman of Excellence Award” honorees will be presented with an original work of art created by artist John Barge III. The official unveilings of these works of art will take place at the 2nd Annual Pink & White Celebration.

    “We invite everyone to attend and enjoy special appearances by jazz saxophonist, Mark Allen Felton and vocalists, “L.A. the Don” with Jazmine Culpepper; World Champion Mixed Marshal Arts (MMA) Ultimate Fighting Championship (UFC), Jenae Noonan and artist Brandy Loves2Draw”, said Madrid.

    Lady Huskies, Inc. is IRS recognized 501(c)(3) nonprofit organization. Event proceeds go to the girls’ basketball program at John W. North High School and to the American Cancer Society to help breast cancer suffers.

    This breast cancer awareness month fundraising gala will honor local breast cancer survivors. Madrid is a Stage III breast cancer survivor of 2 years; she shares her story in hopes of raising awareness and inspiring others.

    Meet World Champion Mixed Marshal Arts (MMA) Ultimate Fighting Championship (UFC), Jenae Noonan at the 2nd Annual Pink & White Celebration.

    Tickets are $25.00 per person and can be purchased on the website or at the door. Tables of eight are available for $200 if purchased by October 1. We request that all breast cancer survivors to be registered by October 1, 2014.

    “We are honoring local breast cancer survivors. We also honor two women who are positive role models relative to health and wellness,” said breast cancer survivor Carrie Madrid, founder and CEO of Lady Huskies, Inc.

    “We are honoring local breast cancer survivors. We also honor two women who are positive role models relative to health and wellness,” said breast cancer survivor Carrie Madrid, founder and CEO of Lady Huskies, Inc.

    For more information or to register a survivor, make a donation; please contact Carrie Madrid at 951-707-7965 or carrie_madrid@yahoo.com.

    -end-

    Great Newsletter Design and Writing Sells More …

    Dameron Communications creates newsletters for colleges, universities, doctors, medical clinics, Non-Profits, government and more.

    Dameron Communications creates newsletters for cities, counties, colleges, universities, shopping centers, developers, retailers, computer stores, doctors, medical clinics, Non-Profits, attorneys, schools ad more…

     
    (SAN BERNARDINO, CA.) “Dameron Communicators, that’s what we call the newsletter designs,” says Carl Dameron, founder and creative director of the public relations/advertising firm Dameron Communications. “These newsletters boost awareness and business for all clients who come on board.”
    “We won’t just design, write and produce printed editions,” adds Dameron, “we’ll also create a social network strategy, and post them on all the major  industry websites, create an electronic version for distribution via email and to post on client Web sites.”
    “Our clients will get the broadest possible exposure for their services, offerings and successes. Plus, what goes in the newsletters will also be sent to all media outlets in their service area.  For Inland Empire clients that’s potential exposure to 4.2 million potential customers,” said Dameron.
    “We now how to pull the good stories out of good businesses,” Dameron says, “we know how to tell it, and tell it to more people than ever before.”
    Newsletters are designed, written or produced  in full color, and are available in two-page, to 64-page formats up to 500,000 units.
    Since 1989 Dameron Communications has creatively met the needs of our diverse client base in California. It is an award-winning agency that creates integrated advertising and public relations solutions to increase clients’ sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues.
    Dameron Communications creates advertising for television, radio, newspaper, magazine, and billboards, web sites, mobile web applications, email and more. Public relations services include press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.
    Dameron has earned media coverage for clients from: ABC, CBS, NBC, CNBC, CBS MarketWatch; Fox News, CNN, Nightly Business Report; The Wall Street Journal, New York Times, Los Angeles Times, The Washington Post, Dow Jones News Wire, Bloomberg, Reuters, Associated Press, The Press Enterprise, The Sun, The Daily Bulletin, The Orange County Register, The Daily News, The Daily Press and many more.
    For more information call Carl Dameron at (909) 534-9500.

     -end-

    Moreno Valley School District and Teachers Union Working Together For Student Success

     
     

    Dr. Judy D. White flanked by band members at the State of the District Speech

    Dr. Judy D. White flanked by band members at the State of the District Speech

     

    “We meet regularly to work together on the issues facing our school district,” said Harold Acord, president of the Moreno Valley Educators’ Association. “This is true whether it’s a problem affecting the entire school district, or one individual teacher’s problem.”

     
    (Moreno Valley, CA)  In Moreno Valley both the district administration and the teachers’ union have a common goal. They work together to achieve the district’s mission of preparing students to become productive members of society.
     
    “We agree on our mission of learning for all,” said Dr. Judy White, superintendent of Moreno Valley Unified School District.  “We collaborate on best practices that increase student achievement.”
     
    “We meet regularly to work together on the issues facing our school district,” said Harold Acord, president of the Moreno Valley Educators Association. “This is true whether it’s a problem affecting the entire school district, or one individual teacher’s problem.”
     
     “We provide support and communication to each one of our teachers, so they know how much they are valued in our school district,” Dr. White said.
     
    An issue affecting the entire district is initiatives the state of California is considering regarding school funding.  The 2013-2014 state budget significantly changes how public schools are funded, giving most school districts more money to spend flexibly on student programs  
     
    However, school districts must now provide more accountability to the state for how they are educating students.  The standards for this accountability haven’t yet been set, so school districts statewide are weighing in on what they think will work.
     
    “In Moreno Valley, the district administration and its teachers stand shoulder to shoulder on state initiatives related to funding,” Dr. White said. “We are also exploring other ways to focus on students’ and teachers’ learning conditions, so we can make sure the state provides funding mechanisms that meet the needs of our students.”
     
    School districts also receive federal funding. This, more than ever, is tied to academic performance.
     
    In Moreno Valley, the teachers’ union and the District have stepped up to develop a student-centered evaluation pilot program rather than waiting for grant opportunities which may come with mandates.
     
    “Together, teachers and administrators have collaborated on an evaluation instrument that includes the California Standards for the Teaching Profession as a rubric of measurement. This is expressed in a format that structures collaborative conversations, support and high expectations between the site administrator and teachers. This was done because it is the right thing to do,” said Dr. White.
     
    Besides working together to develop accountability standards and positions on state and federal legislation, the Moreno Valley Educators’ Association and the district administration also collaborate on other projects. Recently, one of these was planning and hosting a regional leadership conference and access to for teachers and administrators, which had was titled “Collaborate, Coach and Connect.”
     

    Moreno Valley Unified School District superintendent of schools Dr. Judy White and California CTA state president Dean Vogel at 2013 joint leadership summit.  Vogel spoke well of the direction the district is taking to increase student performance.

    Moreno Valley Unified School District superintendent of schools Dr. Judy White and California CTA state president Dean Vogel at 2013 Joint Leadership Summit.
    Vogel spoke well of the direction the district is taking to increase student performance.

    “We had several speakers from the California Teachers Association, and the keynote speaker was CTA President Dean Vogel,” said local president Acord. “It was a great success, and we received high evaluations from those who participated.”
     
    Since students are the top priority in Moreno Valley Unified School District, recognizing outstanding student achievement is another way the administration and teachers’ union work together. With a third partner, the Moreno Valley Chamber of Commerce, they provide a “Student of the Month” program to honor and reward one outstanding student each month at each school in the district.  They also work jointly with the Chamber to explain how local businesses can support education in Moreno Valley.
     
    Even in contract negotiations, the one activity where relationships between school administrations and their teachers unions can be adversarial, they’re not in Moreno Valley Unified School District. Here, the two parties participate in Interest Based Bargaining.
     
    In typical negotiations, the teachers’ union asks for as generous a contract as it finds feasible, while the district administration counter offers with something less generous. The contract is successfully negotiated when one or both sides make concessions to the other.
     
    But in Interest Based Bargaining, the administration and teachers focus on common interests, and work together to ensure these interests are met. Since attracting and keeping quality teachers is one of their common goals, developing an attractive teachers’ contract becomes a solution.
     
    “We meet regularly to work together on the issues facing our school district,” said Harold Acord, president of the Moreno Valley Educators’ Association. “This is true whether it’s a problem affecting the entire school district, or one individual teacher’s problem.”

    “We meet regularly to work together on the issues facing our school district,” said Harold Acord, president of the Moreno Valley Educators’ Association. “This is true whether it’s a problem affecting the entire school district, or one individual teacher’s problem.”

     
    “It is supposed to be a win-win situation,” Acord said. “It’s not one side wins, and the other side loses.”
     
    Clearly, with everyone working together, there is one big winner in the process. That is Moreno Valley Unified School District students.
     
    The Moreno Valley Unified School District’s mission is to prepare all students academically and socially to become productive members of society.
     
    For more information on the Moreno Valley Unified School District call the district office at (951) 571-7500 or go to their website at www.MVUSD.net.
     

    -end-

     
     

    Creating an Advertising Campaign That WORKS – Ad Development

     (San Bernardino, CA)  “We are all products. Remember that. As an advertising and public relations creative director, my product is problem solving, knowledge and creativity,” said Carl M. Dameron creative director and founder of Dameron Communications.
     
    “I am going to tell you how to develop an advertising and public relations program to effectively reach your target market, create a positive image of a business in the community and entice the market to buy more of your products, goods and/or services,” said Dameron.
     
    This series has been going for several weeks.  Go to the website for the entire backlog at
    at DameronCommunications.com/blog

    Layout 1
    This January 2012 ad uses the campaign theme for the Magnolia at Highland – “Affordable Luxury”.  We also target seniors by saying, “For ages 62 and better”.  The campaign was very successful. The senior apartments have 100+ person waiting list.

     
    Ad development
    This is where your research bears fruit. Take the information obtained through your research that tells you who your customer is, what they like, and what they like about your products and services to develop a campaign theme to reach your target market.
     
    This theme must translate well into print, radio, television, your website, billboards, Email, social networks, and direct mail to grab the target’s attention and leave the right impression. If you need help to develop your ads use: and ad agency, freelance artists, university students or talk to your newspaper or radio representative.
     
    You can also call Dameron Communications to help you develop your plan.
     
     
    Campaign goal
    We know the goal is to increase sales and profit:

    • But of what product ?   You want to include all of them but really pick one.
    • Of what service?  Again I know, you want to include all of them, but again pick one.
    • Where is it?  Where are your locations or do you come to me?
    • When do customers want to buy your stuff? — Winter, spring, summer or fall?

     
    Start by reviewing your sales and promote your most popular product or the thing you are known for.
     
    80 percent of your business comes from 20 percent of your customers.  Define who the 20 percent are, what they want and create your campaign to go after more people like them!
     
    For Argosy University they are highly recognized for their Postgraduate degrees in Psychology, Education and Business, that’s their 20 percent.  So our goal was to increase enrollment in those programs.  They also have bachelors degree completion programs and other offerings.
     
     
    Slogans – “Campaigns that work!”  That’s the Dameron Communications slogan
     
    How do you start?  Try creating a quick five-second description of what you do that makes your customer feel better good about buying your product.  Then massage it into a slogan.
     
    Here are some examples.
     

    • For SpeakerCraft we created the slogan “The Art of Sound”.  They sell speakers and high-end stereo equipment.  Not just things to make music, but things to make music sound exceptionally great.

     

    • For the San Bernardino County Department of Public Health AIDS program the slogan was “Know your Status”.  We show multiethnic real people and ask the question: “Are you HIV Positive of Negative?”
    HIV/AIDS Bus Shelter
    Are you HIV Positive of Negative?  Do you know?  You should know.  Take control.  Get checked for free at the San Bernardino County Health Department.

     

    • For The Magnolia at Highland the slogan is “Affordable Luxury”.   This project is a low income senior citizen complex, however it is designed and built like a luxury resort.  So we sold it that way.   We used the images reserved for luxury spas and luxury resorts, people in the pool, the cabañas and the beautiful entry.  Instead of 62 and older we came up with 62 and Better.

     

    The Magnolia at Highlands Senior Citizen Apartments Grand Opening invitation created for Western Seniors Housing
    The Magnolia at Highland Senior Citizen Apartments’ Grand Opening invitation created for Western Seniors Housing.  It clearly shows the luxury features available in the Senior Apartments.
    • For Argosy University it’s “Education that Works.”  This slogan has multiple meanings.  Not only does the education help you be a better person, but the reason many people get a post-graduate degree is to get a better job and make more money, so having a degree from Argosy helps to get you more work.  The other issue with Universities new to the area is the question of trust. We included the line “quality Education for over 30 years in Psychology, Education and Business” to demonstrate that Argosy was not a new University, just new to the area.  This line is to solidify the brand and increase trust.  The campaign increase enrollment 450 percent and made the campus the fastest growing start up the history of 22 campus system.
    • Yes, it does sound like our slogan.  Argosy abandoned it and so we picked it up.  Waste not, want not.
    Education That Works was the Slogan we created for Argosy University
    “Education That Works” was the slogan we created for Argosy University. This is the billboard we created, we also created newspaper ads, plus magazine and radio commercials.

    Good luck, and remember the target for your slogan is your customers, not you!
     
    To Be Effective In Advertising, Plan And Be Consistent.

    Display your slogan everywhere. This is the email signature for Dameron Communications

     
    DC Email art_DC has Moved correct
    Read more
    For a free one-hour consultation call Carl M. Dameron at (909) 534-9500.
    For a free copy of “Effective Advertising & Public Relations” click here to download: DC-701 Effective advertising-legal 51211.
    Effective Advertising & Public Relation prints on legal paper

    2012 Census of Governments: Finance — Survey of Public Pensions: State-Administered Defined Benefit Data

    This release provides a comprehensive look at the financial selling annuities activity and membership information of the nation’s 227 state-administered defined benefit retirement systems.
    Statistics are shown at the national and state levels for revenues, expenditures, cash and investment holdings, membership and beneficiaries. This information includes actuarial liability statistics, which project bail bonds orange county the total obligation required to cover costs for providing pensions to former and present employees.
    For more information on the review of iq option , go to http://www.census.gov/govs/retire/state_retire.html. or click here

    CalState Radio Consultant Is New President of Local Advertising Club

    Lacey Kendall new AAF president

    Lacey Kendall new AAF president

     
    Contact John Barry,
    AAF public relations
    Jpbarry05@yahoo.com

     
    (San Bernardino, CA)  Lacey Kendall, a radio consultant and broadcast advisor at Cal State San Bernardino has been named president of the Inland Empire Chapter of the American Advertising Federation (AAF).
     
    Kendall served as vice president of the AAF last year where she played a key role in the annual ADDY awards, a gala that recognizes excellence in advertising throughout the Inland Empire.  She also helped organize monthly educational programs and fundraising events for the local chapter.
     
    “I’m so excited to serve as president of the AAF for this coming year.  This chapter has a long history of service to the advertising community in the Inland Empire and I am looking forward to continuing that tradition.”
     
    Her goals for the coming year are, “To increase membership, host an incredible ADDY award competition and strengthen relationships with local colleges and universities who offer advertising as an academic major,” says Kendall.
     
    “We also believe that advertising students should be better connected to the professional organization that represents their industry.  This year we’re going to work to improve those relationships with this AAF chapter and increase the academic scholarships we already offer to deserving advertising students.”
     
     
     
    Kendall, 52, of North Rialto became interested in radio broadcasting at San Bernardino Valley College in 1979 where she hosted ‘Bluegrass Alive!’  Since then she has worked as a producer, manager and on-air host for radio stations in Los Angeles, San Bernardino and Ventura Counties.
     
    Hired to cast voices for worldwide radio and TV commercials at Voice Over LA Studios in Hollywood, she worked on the George H.W. Bush presidential campaign and with clients such as Nike, Touchstone Pictures, Men’s Health Magazine and McDonalds.
     
    In 1994 she started 909Creative, an Inland Empire commercial production company.  She has also taught radio broadcasting at San Bernardino Valley College and at the University of LaVerne.  And in 2003 she worked with American radio news legend Daren Lane to build KCAA/NBC News Radio where she served as operations manager.
     
    In 2007 Kendall was hired as the broadcast consultant at Cal State San Bernardino, where today she advises over 140 students who are studying broadcasting, marketing, advertising and station management.  Her duties include managing Coyote Radio, the Cal State radio station, and she produces My Awesome Empire, a radio show about the Inland Empire and the Isla Earth Radio Series, broadcast over 300 stations in the U.S. and heard by over seven million weekly listeners.  Additionally she continues to host a Saturday show on 96.7 KCAL Rocks where she first worked 33 years ago.
     
    Kendall was born in Lakewood, Ca. and grew up in Rialto.  She earned a B.A. in radio broadcasting from the University of La Verne and a M.A in Communications from Cal State San Bernardino.
     

    #####

    Carl Dameron