×
  • Categories
  • Click For Articles

    Posts Tagged ‘getting it done’

    The Dameron Communications team includes Dr. George Gary Manross, Ph.D, Director of Research

    Dr. George Gary Manross, Ph.D, Director of Research

    Dr. Manross a behavioral scientist with more than 25 years experience in marketing and applied research, George joined Dameron Communications in 1998. He is also chairman and CEO of the Strategy Research Institute in Fullerton, California. Additionally, he has held executive-level positions with two Fortune 500 companies as well as the California Association of Realtors and PR firm Hill & Knowlton.

    George began his career as a business editor for a large metropolitan daily newspaper. He has taught at UCLA and USC in communications, advertising and public relations.

    His Ph.D. is in Communications Research from the Annenberg School for Communications at USC.

    Learn more about the Dameron Communications team at: http://dameroncommunications.com/about/staff-bios/

    The Dameron Family Making it through love, life, divorce and success

    My family: Shiane, Shaila, Carl and Malaika. Making it through love, life and success.

    My family: Shiane, Shaila, Carl and Malaika. Making it through love, life and success.

    A discussion on the history of me, family, Fitness, relationships, divorce, function, disfunction and love. An interview conducted by my ex-wife, Malaika Jacocks of Body by Malaika. 

    Watch here: https://podcasts.apple.com/us/podcast/malifreebird/id1567756549?i=1000526461844 

    Website: dameroncommunications.com

    Instagram: @carldameron

    Twitter: @carldameron

    Facebook: https://www.facebook.com/DameronCommunications

    Video: https://youtu.be/AIlYYlFO7D0 

    Dameron Communications services include: advertising for television, social media, radio, newspaper, magazine, and billboards, web sites, direct mail, mobile web applications, and email.  They also deliver award winning public relations press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.

    For more information on Dameron Communications call Carl M. Dameron @ (909) 534-9500.

    The Salvation Army Needs Toys and Turkeys

     

    Help the Salvation Army obtain more toys for children in need by going to the Giving Tree by Dec. 24.

    Please help the Salvation Army obtain more toys and turkeys for children and families in need this Holiday Season. Donations can always be made online at www.salvationarmyusa.org or by calling 1-(800)-SAL-ARMY.

    (Redlands, Calif.) The Salvation Army of San Bernardino is in need of frozen turkeys for our Christmas food distribution on December 20th to families in need who have signed up for Christmas assistance.

    “Please bring your donation of frozen Turkeys to either our Redlands location at: 838 Alta Street or our Hospitality House located at: 925 W. 10th St., San Bernardino,” said Major Martha Trimmer, Corps Officer of The Salvation Army of San Bernardino.

    To sign up for food for your family please apply in person at The Salvation Army 838 Alta Street in Redlands.

    “We can help with toys for your dependent children from birth to 12 years old please bring with you your, ID, proof of dependent children in the household i.e.; birth certificate, social security card, or insurance card, and proof of residence such as a utility bill,” said Major Martha Trimmer, Corps Officer of The Salvation Army of San Bernardino.

    Majors Kyle and Martha Trimmer, Corps Officer of The Salvation Army of San Bernardino host The Salvation Army of San Bernardino’s Red Kettle Kick Off on Wednesday November 17, 2021at 6:00 PM., at the Bear Springs Events Center in Highland.

    Majors Kyle and Martha Trimmer, Corps Officer of The Salvation Army of San Bernardino host The Salvation Army of San Bernardino’s Red Kettle Kick Off on Wednesday November 17, 2021at 6:00 PM., at the Bear Springs Events Center in Highland.

    “We can also help your entire family with food”, she added.

    Monetary donations can be mailed to P.O Box 26, Redlands, CA 92373. Donations can always be made online at www.salvationarmyusa.org or by calling 1-(800)-SAL-ARMY.

    -end-

    About the Salvation Army San Bernardino Corps

    The Salvation Army may provide emergency services including food; lodging for homeless or displaced families; clothing and furniture; assistance with rent or mortgage and transportation when funds are available. The Salvation Army Team Emergency Radio Network (SATERN) assists rescue workers and evacuees in such disasters as fires.

    Serving: San Bernardino, Redlands, Highlands, Rialto, Loma Linda, Colton, Yucaipa, Calimesa, Bloomington, Mentone, Grand Terrace, Muscoy, and the mountain communities.

    The Salvation Army is an evangelical part of the Universal Christian Church, and offers evangelical programs for boys, girls, and adults. One of the largest charitable and international service organizations in the world, The Salvation Army has been in existence since 1865 and in San Bernardino since 1885, supporting those in need without discrimination. Donations may always be made online at www.salvationarmyusa.org or by calling 1-(800)-SAL-ARMY. Our local number is (909) 888-1336.

    LaSalle Gives 220 Covid Shots to Local Black Residents

    Dr. Albert Arteaga, president and founder of LaSalle Medical Associates, speaks with Baron Jordan, of San Bernardino, March 20,2021 at the LaSalle Medical Associates medical office located in Rialto, Calif. Jordan is sitting in the observation area after receiving the one-shot Johnson and Johnson vaccine. After receiving the vaccine, patients are observed for 15 minutes for any immediate adverse effects.  (Photo by Valda Wilson)

    “I had to try to get around the bureaucracy myself, so I appreciate that our health partner LaSalle engaged with trusted community partners like churches… “It’s good to offer clear access from familiar people to the community. It helps” said Dr. Michael Andrew Owens, pastor of New Hope Missionary Baptist Church

    (Rialto, Calif.) Nurses from LaSalle Medical Associates vaccinated more than 220 people Saturday during a Rialto clinic designed to give the Black community better access to COVID-19 vaccinations.

    LaSalle teamed up with San Bernardino’s New Hope Missionary Baptist Church and The Inland Empire Concerned African American Churches to put at a recent clinic, part of an innovative approach in which the church gathered a list of interested people, and LaSalle staff members contacted them to make appointments.

    Alicia Cazenave of San Bernardino was happy that her church worked with LaSalle to bypass the bureaucratic roadblocks she experienced earlier when trying to make appointments for family members through government agencies.

    She arrived early Saturday morning and was third in line to get her shot.

    “I am relieved to be getting it,” said Cazenave, 59. “Having the church organize it helped as far as access. The church gave us better access.”

    She was also happy to be getting the Johnson & Johnson vaccine, which is just one dose.

    “The shot was good. No pain,” she said after being inoculated.

    Dr Michael Andrew Owens, pastor of New Hope Missionary Baptist Church, was thankful that LaSalle worked directly with the church to set up vaccination appointments.

    “I had to try to get around the bureaucracy myself, so I appreciate that our health partners engaged with trusted community partners like churches, and I appreciate the respect for the church, knowing that we have influence in the community,” he said. “It’s good to offer clear access from familiar people to the community. It helps.

    “And the one shot, that sold itself. I think a lot of people were waiting,” he said.

    “Today we are giving Johnson’s vaccine. It’s just one shot and you’re done. We just got it last week,” said Dr. Albert Arteaga, LaSalle’s president and founder.  “It’s as effective as the others at preventing serious disease or death. That’s up to nearly 100 percent.”

    During Saturday’s clinic, he stood outside, answering questions and sharing light-hearted banter with people waiting in line.

    Dr. Michael Andrew Owens, pastor of New Hope Missionary Baptist

    Dr. Michael Andrew Owens, pastor of New Hope Missionary Baptist Church, speaks with Edward Hoffman III, of Redlands, March 20, 2021 at the LaSalle Medical Associates medical office located in Rialto, Calif. Hoffman is sitting in the observation area after receiving the one-shot Johnson and Johnson vaccine. After receiving the vaccine, patients are observed for 15 minutes for any immediate adverse effects. 
    (Photo by Valda Wilson)

    “After your shot, you may get a slight fever tonight. But don’t worry. It’s just a case of Saturday Night Fever,” he joked with one man.

    Vicki Creighton, from Riverside, said she was eager to get vaccinated Saturday.

    “I feel confident, and I feel it’s going to be great. My mom and dad are 88 and they had their shots,” she said.

    Deborah Neal, from Lake Elsinore, said she learned of Saturday’s clinic when a friend shared a flier from New Hope.

    “I sure am relieved, especially since it’s one shot,” she said.

    Dr. Arteaga told her, “You notice that we are taking everyone who comes and not finding reasons to turn people away.”

    The Rialto clinic, San Bernardino clinic on Mount Vernon Ave., and Hesperia clinic are certified vaccination centers.  For more information on LaSalle Medical associates at http://www.lasallemedicalassociates.com

     

    About LaSalle Medical Associates
    LaSalle Medical Associates is one of the largest independent minority owned healthcare companies in Riverside and San Bernardino Counties. The corporate office is in Redlands.

    -end-

    Great Newsletter Design and Writing Sells More …

    Dameron Communications creates newsletters for colleges, universities, doctors, medical clinics, Non-Profits, government and more.

    Dameron Communications creates newsletters for cities, counties, colleges, universities, shopping centers, developers, retailers, computer stores, doctors, medical clinics, Non-Profits, attorneys, schools ad more…

     
    (SAN BERNARDINO, CA.) “Dameron Communicators, that’s what we call the newsletter designs,” says Carl Dameron, founder and creative director of the public relations/advertising firm Dameron Communications. “These newsletters boost awareness and business for all clients who come on board.”
    “We won’t just design, write and produce printed editions,” adds Dameron, “we’ll also create a social network strategy, and post them on all the major  industry websites, create an electronic version for distribution via email and to post on client Web sites.”
    “Our clients will get the broadest possible exposure for their services, offerings and successes. Plus, what goes in the newsletters will also be sent to all media outlets in their service area.  For Inland Empire clients that’s potential exposure to 4.2 million potential customers,” said Dameron.
    “We now how to pull the good stories out of good businesses,” Dameron says, “we know how to tell it, and tell it to more people than ever before.”
    Newsletters are designed, written or produced  in full color, and are available in two-page, to 64-page formats up to 500,000 units.
    Since 1989 Dameron Communications has creatively met the needs of our diverse client base in California. It is an award-winning agency that creates integrated advertising and public relations solutions to increase clients’ sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues.
    Dameron Communications creates advertising for television, radio, newspaper, magazine, and billboards, web sites, mobile web applications, email and more. Public relations services include press releases, press conferences, media relations, television programs, web sites, opinion editorials, promotions, event creation and management, government relations and community relations.
    Dameron has earned media coverage for clients from: ABC, CBS, NBC, CNBC, CBS MarketWatch; Fox News, CNN, Nightly Business Report; The Wall Street Journal, New York Times, Los Angeles Times, The Washington Post, Dow Jones News Wire, Bloomberg, Reuters, Associated Press, The Press Enterprise, The Sun, The Daily Bulletin, The Orange County Register, The Daily News, The Daily Press and many more.
    For more information call Carl Dameron at (909) 534-9500.

     -end-

    Get your Press Release Published

    The LaGrant Foundation selected Carl M. Dameron, founder and creative director of Dameron Communications to host its first Inland Empire career development workshop for students interested in pursuing a career in advertising or public relations.  The Delta Sigma Theta Sorority cosponsors the workshop.  Photo by Robert A. Whitehead/CSUSB

    The LaGrant Foundation selected Carl M. Dameron, founder and creative director of Dameron Communications to host its first Inland Empire career development workshop for students interested in pursuing a career in advertising or public relations. The Delta Sigma Theta Sorority cosponsors the workshop. Photo by Robert A. Whitehead/CSUSB

    (San Bernardino, CA)  Looking for a great speaker on advertising and public relations? Choose Carl Dameron, Creative Director of Dameron Communications.  He is funny, direct and delivers actionable information you can put to work right away!
    Carl has more than 30 years of successful experience driving national and regional advertising and public relations.
    Carl is available to speak on several advertising and public relations topics including:

    • Advertising – How to create Advertising that works from flyers to TV commercials and everything in between
    • Public Relations – How to get media coverage and increase the positive perception of your organization
    • Government Relations – How to get elected officials to listen and how to leverage their network
    • Community Relations – How get the community to support your goals and objectives

    Call 909) 534-9500  today to book your presentation.
    Dameron Communications Samples:
    Link to TV commercials: http://www.youtube.com/watch?v=k2Yy9VGFNXY&feature=share&list=PLJR8_C-7ySC2d6ZkHj6pCmdBu0Y6SXuvm
    Link to PR TV Clips: http://www.youtube.com/playlist?list=PL2337823B70921E70
    Link to Radio Commercials: https://soundcloud.com/carl-dameron/sets/more-dc-commercials
    Link to Writing Samples: http://www.dameroncommunications.com/blog/
    Link to Art Samples: http://www.dameroncommunications.com/our-work/
     
    Link To Website Samples: 
    http://dameroncommunications.com/
    http://www.lasallemedicalassociates.com/
    http://www.printproplus.net/
    http://claimseducationpanel.com/
    http://www.imageway.com/
    http://iefl.org/
    http://www.casaramonaacademy.org/

    Moreno Valley School District and Teachers Union Working Together For Student Success

     
     

    Dr. Judy D. White flanked by band members at the State of the District Speech

    Dr. Judy D. White flanked by band members at the State of the District Speech

     

    “We meet regularly to work together on the issues facing our school district,” said Harold Acord, president of the Moreno Valley Educators’ Association. “This is true whether it’s a problem affecting the entire school district, or one individual teacher’s problem.”

     
    (Moreno Valley, CA)  In Moreno Valley both the district administration and the teachers’ union have a common goal. They work together to achieve the district’s mission of preparing students to become productive members of society.
     
    “We agree on our mission of learning for all,” said Dr. Judy White, superintendent of Moreno Valley Unified School District.  “We collaborate on best practices that increase student achievement.”
     
    “We meet regularly to work together on the issues facing our school district,” said Harold Acord, president of the Moreno Valley Educators Association. “This is true whether it’s a problem affecting the entire school district, or one individual teacher’s problem.”
     
     “We provide support and communication to each one of our teachers, so they know how much they are valued in our school district,” Dr. White said.
     
    An issue affecting the entire district is initiatives the state of California is considering regarding school funding.  The 2013-2014 state budget significantly changes how public schools are funded, giving most school districts more money to spend flexibly on student programs  
     
    However, school districts must now provide more accountability to the state for how they are educating students.  The standards for this accountability haven’t yet been set, so school districts statewide are weighing in on what they think will work.
     
    “In Moreno Valley, the district administration and its teachers stand shoulder to shoulder on state initiatives related to funding,” Dr. White said. “We are also exploring other ways to focus on students’ and teachers’ learning conditions, so we can make sure the state provides funding mechanisms that meet the needs of our students.”
     
    School districts also receive federal funding. This, more than ever, is tied to academic performance.
     
    In Moreno Valley, the teachers’ union and the District have stepped up to develop a student-centered evaluation pilot program rather than waiting for grant opportunities which may come with mandates.
     
    “Together, teachers and administrators have collaborated on an evaluation instrument that includes the California Standards for the Teaching Profession as a rubric of measurement. This is expressed in a format that structures collaborative conversations, support and high expectations between the site administrator and teachers. This was done because it is the right thing to do,” said Dr. White.
     
    Besides working together to develop accountability standards and positions on state and federal legislation, the Moreno Valley Educators’ Association and the district administration also collaborate on other projects. Recently, one of these was planning and hosting a regional leadership conference and access to for teachers and administrators, which had was titled “Collaborate, Coach and Connect.”
     

    Moreno Valley Unified School District superintendent of schools Dr. Judy White and California CTA state president Dean Vogel at 2013 joint leadership summit.  Vogel spoke well of the direction the district is taking to increase student performance.

    Moreno Valley Unified School District superintendent of schools Dr. Judy White and California CTA state president Dean Vogel at 2013 Joint Leadership Summit.
    Vogel spoke well of the direction the district is taking to increase student performance.

    “We had several speakers from the California Teachers Association, and the keynote speaker was CTA President Dean Vogel,” said local president Acord. “It was a great success, and we received high evaluations from those who participated.”
     
    Since students are the top priority in Moreno Valley Unified School District, recognizing outstanding student achievement is another way the administration and teachers’ union work together. With a third partner, the Moreno Valley Chamber of Commerce, they provide a “Student of the Month” program to honor and reward one outstanding student each month at each school in the district.  They also work jointly with the Chamber to explain how local businesses can support education in Moreno Valley.
     
    Even in contract negotiations, the one activity where relationships between school administrations and their teachers unions can be adversarial, they’re not in Moreno Valley Unified School District. Here, the two parties participate in Interest Based Bargaining.
     
    In typical negotiations, the teachers’ union asks for as generous a contract as it finds feasible, while the district administration counter offers with something less generous. The contract is successfully negotiated when one or both sides make concessions to the other.
     
    But in Interest Based Bargaining, the administration and teachers focus on common interests, and work together to ensure these interests are met. Since attracting and keeping quality teachers is one of their common goals, developing an attractive teachers’ contract becomes a solution.
     
    “We meet regularly to work together on the issues facing our school district,” said Harold Acord, president of the Moreno Valley Educators’ Association. “This is true whether it’s a problem affecting the entire school district, or one individual teacher’s problem.”

    “We meet regularly to work together on the issues facing our school district,” said Harold Acord, president of the Moreno Valley Educators’ Association. “This is true whether it’s a problem affecting the entire school district, or one individual teacher’s problem.”

     
    “It is supposed to be a win-win situation,” Acord said. “It’s not one side wins, and the other side loses.”
     
    Clearly, with everyone working together, there is one big winner in the process. That is Moreno Valley Unified School District students.
     
    The Moreno Valley Unified School District’s mission is to prepare all students academically and socially to become productive members of society.
     
    For more information on the Moreno Valley Unified School District call the district office at (951) 571-7500 or go to their website at www.MVUSD.net.
     

    -end-

     
     

    Creating an Advertising Campaign That WORKS – Ad Development

     (San Bernardino, CA)  “We are all products. Remember that. As an advertising and public relations creative director, my product is problem solving, knowledge and creativity,” said Carl M. Dameron creative director and founder of Dameron Communications.
     
    “I am going to tell you how to develop an advertising and public relations program to effectively reach your target market, create a positive image of a business in the community and entice the market to buy more of your products, goods and/or services,” said Dameron.
     
    This series has been going for several weeks.  Go to the website for the entire backlog at
    at DameronCommunications.com/blog

    Layout 1
    This January 2012 ad uses the campaign theme for the Magnolia at Highland – “Affordable Luxury”.  We also target seniors by saying, “For ages 62 and better”.  The campaign was very successful. The senior apartments have 100+ person waiting list.

     
    Ad development
    This is where your research bears fruit. Take the information obtained through your research that tells you who your customer is, what they like, and what they like about your products and services to develop a campaign theme to reach your target market.
     
    This theme must translate well into print, radio, television, your website, billboards, Email, social networks, and direct mail to grab the target’s attention and leave the right impression. If you need help to develop your ads use: and ad agency, freelance artists, university students or talk to your newspaper or radio representative.
     
    You can also call Dameron Communications to help you develop your plan.
     
     
    Campaign goal
    We know the goal is to increase sales and profit:

    • But of what product ?   You want to include all of them but really pick one.
    • Of what service?  Again I know, you want to include all of them, but again pick one.
    • Where is it?  Where are your locations or do you come to me?
    • When do customers want to buy your stuff? — Winter, spring, summer or fall?

     
    Start by reviewing your sales and promote your most popular product or the thing you are known for.
     
    80 percent of your business comes from 20 percent of your customers.  Define who the 20 percent are, what they want and create your campaign to go after more people like them!
     
    For Argosy University they are highly recognized for their Postgraduate degrees in Psychology, Education and Business, that’s their 20 percent.  So our goal was to increase enrollment in those programs.  They also have bachelors degree completion programs and other offerings.
     
     
    Slogans – “Campaigns that work!”  That’s the Dameron Communications slogan
     
    How do you start?  Try creating a quick five-second description of what you do that makes your customer feel better good about buying your product.  Then massage it into a slogan.
     
    Here are some examples.
     

    • For SpeakerCraft we created the slogan “The Art of Sound”.  They sell speakers and high-end stereo equipment.  Not just things to make music, but things to make music sound exceptionally great.

     

    • For the San Bernardino County Department of Public Health AIDS program the slogan was “Know your Status”.  We show multiethnic real people and ask the question: “Are you HIV Positive of Negative?”
    HIV/AIDS Bus Shelter
    Are you HIV Positive of Negative?  Do you know?  You should know.  Take control.  Get checked for free at the San Bernardino County Health Department.

     

    • For The Magnolia at Highland the slogan is “Affordable Luxury”.   This project is a low income senior citizen complex, however it is designed and built like a luxury resort.  So we sold it that way.   We used the images reserved for luxury spas and luxury resorts, people in the pool, the cabañas and the beautiful entry.  Instead of 62 and older we came up with 62 and Better.

     

    The Magnolia at Highlands Senior Citizen Apartments Grand Opening invitation created for Western Seniors Housing
    The Magnolia at Highland Senior Citizen Apartments’ Grand Opening invitation created for Western Seniors Housing.  It clearly shows the luxury features available in the Senior Apartments.
    • For Argosy University it’s “Education that Works.”  This slogan has multiple meanings.  Not only does the education help you be a better person, but the reason many people get a post-graduate degree is to get a better job and make more money, so having a degree from Argosy helps to get you more work.  The other issue with Universities new to the area is the question of trust. We included the line “quality Education for over 30 years in Psychology, Education and Business” to demonstrate that Argosy was not a new University, just new to the area.  This line is to solidify the brand and increase trust.  The campaign increase enrollment 450 percent and made the campus the fastest growing start up the history of 22 campus system.
    • Yes, it does sound like our slogan.  Argosy abandoned it and so we picked it up.  Waste not, want not.
    Education That Works was the Slogan we created for Argosy University
    “Education That Works” was the slogan we created for Argosy University. This is the billboard we created, we also created newspaper ads, plus magazine and radio commercials.

    Good luck, and remember the target for your slogan is your customers, not you!
     
    To Be Effective In Advertising, Plan And Be Consistent.

    Display your slogan everywhere. This is the email signature for Dameron Communications

     
    DC Email art_DC has Moved correct
    Read more
    For a free one-hour consultation call Carl M. Dameron at (909) 534-9500.
    For a free copy of “Effective Advertising & Public Relations” click here to download: DC-701 Effective advertising-legal 51211.
    Effective Advertising & Public Relation prints on legal paper

    Caring For Medi-Cal Patients For More Than 29 Years

    LaSalle Medical Associates celebrates 29 years of service with 160,000 patients

     

    (SAN BERNARDINO, Calif.)  In June 1984 Dr. Albert Arteaga and Maria his wife, a nurse started their medical practice not just to heal the sick and injured, but to change patients’ perception of “going to the doctor.”
     
    Dr. Arteaga explains, “I want everyone to feel that going to the doctor is no more intimidating than going to the grocery store.”
     
    The Arteaga’s also built their practice on the belief that “everyone deserves high quality health care”.  Everyone also deserves to be treated by their doctor with “dignity and respect regardless of ethnicity or income”.
     
    That philosophy has been successful.  On the first day of his practice Dr. Albert Arteaga and Maria saw two patients at their clinic at 17577 Arrow Boulevard in Fontana.  Now LaSalle Medical Associates cares for 160,000 patients across nine counties in California.
     
    Success came quickly as word spread of caring doctors that also accepted Medi-Cal and affordable cash payments.
     
    By 1992 the Fontana location grew and LaSalle had added clinics in Hesperia and two in San Bernardino

    On the first day, owner Dr. Albert Arteaga and his wife Maria then employed as his nurse and still his chief assistant saw two patients at their clinic in Fontana. Today, LaSalle Medical Associates has grown to four clinics and 120 employees, and an Independent Practice Association (IPA) serving more than 1,900 doctors.

     
    To run the growing business the Arteaga’s opened a corporate office in San Bernardino at 685 Carnegie Drive, Suite 230.
     
    The Arteaga’s started an Independent Practice Association or IPA in 1995 in response to changes in health care created by government and insurance companies.  The insurance companies prefer to negotiate for health care services and compensation with groups of physicians rather than individual doctors.
     
    LaSalle Medical Associates accepted the challenge and has grown to a network of 1,900 independently contracted doctors, hospitals and clinics, delivering high quality patient care.  Now LaSalle Medical Associates is one of the largest independent minority owned healthcare companies in California.
     
    LaSalle has a team of 120 healthcare professionals at LaSalle’s four clinics in San Bernardino County.  Through its IPA 1,900 independently contracted doctors, hospitals and clinics, deliver high quality patient care in Riverside, San Bernardino, Los Angeles, Stanislaus, Fresno, Kings, Tulare, San Joaquin and Madera counties.
     
    “I think 29 years shows we have been doing good things for our patients and employees and we have been doing it for a long time,” Dr. Arteaga said.  He added, “It proves two things. Number One, we are honest.  Number two we are reliable.  We aren’t here today and gone tomorrow.  In the medical field, being solid means being reputable and reliable.”
     
    In 29 years of business the Arteaga’s have seen good times and bad, recession and boom, and several business challenges.  Through it all Dr. Arteaga has strived not only to be a great physician, but also a good businessman.
     
    “Treating patients with dignity and respect is not only the right thing to do, it is also a good business practice, it has built us a solid, loyal patient base,” said Dr. Arteaga.
     
    Those patents in turn recommended LaSalle Medical Associates to their friends and family.  Some of who now have chosen LaSalle for their health care needs for three generations.
     
    “It’s not usual for us to see the second generation of children we started treated 29 years ago,” said Maria Arteaga.  “We are honored to be trusted with the lives of our patients and their children.”
     

    The LaSalle Medical Associates Healthcare team gave more than 10,000 flu vaccines last year. LaSalle is getting ready for this years flu season. Left to right: Dr. Joseph V. Selvarj, Dr. Albert Arteaga, Dr. Cheryl Emoto, and Dr. Felix A. Albano.
     
    The new flu season starts September 1, 2013 with flu vaccines available at all LaSalle clinics. LaSalle has the Fluzone High Dose vaccine for seniors, the intradermal flu vaccine is a shot that is injected into the skin instead of the muscle, and nasal flu mists for children and adults. Photo by: Chris Sloan

     
    The Arteaga’s have also focused on keeping expenses low and service quality high.  And they have helped many patients who might otherwise struggle to pay for even basic medical care to find insurance that will pay the bill.
    Since Dr. Arteaga’s specialty is pediatrics, La Salle Medical Associates initially focused on serving children of the lower income and disabled. Dr. Arteaga quickly realized there were even greater community needs.
     
    With his guidance, LaSalle expanded its service to include family and internal medicine, and obstetrics/gynecology. All stemming from the Arteaga’s “obligation” to “help whenever we can.”
     
    Public and professional recognition has not escaped LaSalle Medical Associates and The Arteaga’s.
     
    In 2012 Dr. Albert Arteaga, became California’s first-ever CDC Childhood Immunization Champion and one of only 39 across the country receiving the prestigious honor.
     

    The California Medical Association awarded him the “Ethnic Physician’s Leadership Award,” recognizing his contributions to medical care in the Latino community. He also was named one of the top 15 Latino-owned businesses in the Inland Empire by Hispanic Lifestyle magazine. 

     
    Dr. Arteaga was awarded the San Bernardino County Medical Society’s Merlin Hendrickson M.D. Award for his outstanding contribution to the community.
     
    Inland Empire Health Plan selected LaSalle’s clinics as Riverside and San Bernardino counties’ best healthcare provider, while the African American Health Initiative selected LaSalle as a “model provider” of Black healthcare in San Bernardino County.
     
    The San Bernardino Board of Supervisors has presented Dr. Arteaga a Resolution for his outstanding community efforts, and the Inland Empire Health Plan awarded LaSalle Medical Associates a Proclamation Award in appreciation of outstanding community work and for being the state’s number one enroller of the Healthy Families program, an insurance plan for children of low-to middle-income families.
     
    What does the future hold?
     
    “As a large provider of service to Medi-Cal patients we understand what the state’s implementation of the Affordable Care Act and expansion of Medi-Cal means here in California.  A lot of uninsured people with a high demand for service are going to be coming to doctors, clinics and hospitals in 2014.  LaSalle is preparing to welcome those one million new low income patients in the nine counties we serve,” said Dr. Arteaga.
     
    He added, “We are recruiting more health care professionals to increase our ability to provide more health care to more patients at the rate Medi-Cal pays”.
     
    LaSalle has also created new partnerships to fund expansion and is contracting with more cost effective service providers with larger service areas for lab work, x-rays, imaging and supplies, and expanded their billing and payment capabilities. More info please visit homeinsurance-companies.com.

    Dr. Albert Arteaga. The California Medical Association awarded him the “Ethnic Physician’s Leadership Award,” recognizing his contributions to medical care in the Latino community. He also was named one of the top 15 Latino-owned businesses in the Inland Empire by Hispanic Lifestyle magazine.

    For the Arteaga’s success is defined by service to those in need of medical services.  By any measure LaSalle Medical Associates patient growth is a testimony to their service to their communities.  Not bad for a couple of idealist who wanted not just to heal the sick and injured, but to change patients’ perception of “going to the doctor.”
     
    For more information about LaSalle Medical Associates, call (909) 890-0407 or go on line to LaSalleMedical.com.
     

    -end-

     

    LaSalle-PR-213.4 Anniversary
    For More information call
    Carl M. Dameron@ (909) 534-9500