Edward Brantley, owner of Uncle Ron’s Barbershop in Redlands is the Black Barbershop Team Captain for the San Bernardino Area. He coordinated the program at Da Spot in San Bernardino.
Phyllis Clark, CEO of the Healthy Heritage Movement, Inc. is the coordinator for the Southern Inland Region for the Black Barbershop Health Outreach Program. She is standing with John Jefferson, owner of Cold Cutz Barbershop in Riverside.
(RIVERSIDE, Calif.) Black men throughout southern California learned how to maintain good health while making a trip to their local barbershop on Saturday, Nov. 7.
The men and their barbershops, including 10 in the Inland Empire, took part in the Black Barbershop Los Angeles Area Health Outreach Program, a nationwide effort to help Black men take control of their health.
Working directly in participating barbershops, a team of nurses, physicians and volunteers provide health information, diabetes and hypertension screenings and referrals to no or low-cost primary care providers.
“I am thrilled with the results of this event,” said Phyllis Clark, founder and president of the Healthy Heritage Movement, which helped the 10 Inland Empire barbershops participate in this event. My goal was to screen 100 Black men in the Inland Empire, and I believe I more than reached my goal.”
Clark made a quick survey of two of the participating barbershops, Cold Cutz in Riverside and DaSpot in San Bernardino, and found almost 50 men had taken part at those two shops alone.
The other eight shops were in the West San Bernardino Valley and High Desert areas of San Bernardino County.
Clark added she hopes more barbershops will participate in what is expected to become an annual event with .
Catch Guitarist Ray Fuller’s in a ‘Rare Intimate Live Jazz /Gospel Concert’ featuring an ‘unplugged’ appearance by Oleta Adams this Sunday at 7pm at theCastaway Restaurant and Banquet Center.
Oleta Adams joins Guitarist Ray Fuller’s The Weeper’s Friends CARES 2010 Arts & Advocacy Outreach Projectin a ‘Rare Intimate Live Jazz /Gospel Concert this Sunday at 7 pm at theCastaway Restaurant and Banquet Center.
(San Bernardino, CA) Guitarist Ray Fuller The Weeper’s Friends CARES 2010 Arts & Advocacy Outreach Project presents Ray ‘The Weeper’ Fuller in a ‘Rare Intimate Live Jazz /Gospel Concert’ featuring an ‘unplugged’ appearance by Oleta Adams this Sunday at theCastaway Restaurant and Banquet Center.
The concert is Sunday, Nov. 15 at 7:00 p.m. at The Castaway, San Bernardino, 670 Kendall Drive, San Bernardino, CA 92407.
Concert tickets are $60 for premium reserved seats and $50 general concert seating. Receive priority seating with pre-show dinner at the Castaway Restaurant.
For tickets call (909) 697-9565 for dinner reservations call (909) 881-1502.
(SAN BERNARDINO, Calif.) “In tough economic times too many companies stop advertising their business, or they cut their marketing budget because its easier than cutting people,” says Carl M. Dameron, founder and Creative Director of Dameron Communications, (www.DameronCommunications.com) a Southern California public relations and advertising agency.
“The problem is when you stop asking for business you stop getting business. When sales fall because new customers aren’t coming in the door companies have to cut more expenses. They often reduce the marketing budget and then spiral into business failure. That puts more people out of work than if they had just found a new way to ask for more business.”
“We must never lose sight of the fact we are all products, and keep selling ourselves and our companies’ products,” says Dameron, adding, “However, a great campaign does not stop there. It takes hard work, knowledge and creativity to bridge the gap between the vision of success and actual profit.”
A new free brochure from Dameron Communications, Effective Advertising & Public Relations, outlines a step-by-step program to effectively reach a company’s target market, create a positive image of the business and entice their target market to use their products and services.
According to Dameron the solution to increasing business in a changing economy is to change your advertising strategy. “When people had lots of money from constant home refinancing, they bought lots of things they wanted but didn’t need,” he notes. “Now the re-fi money is gone. People also feel poorer because their home values are declining and their mortgage payments are up. Many consumers are recovering from the hangover of big spending. Buyers are redefining their purchases based on what they need, not just want.
Dameron says the solution is to change your approach. “Car dealers understand this. They increase advertising in slow times. They are often the first to notice a change in buyer attitudes and adjust their message to consumers.
“One strategy is to lower prices and offer zero down and low interest rates to increase traffic and sales. There are also other ways. Why? Because there are always buyers, if properly motivated to buy. As the Creative Director of Dameron Communications, my job is find the new way to motivate customers to buy,” he says.
Dameron offers more solutions to energize or create and implement an Effective Advertising & Public Relations strategy.
The program consists of four major components:
Research. The first step in an effective advertising campaign is research. A company must know how much they should invest in their marketing campaign, who the target market is, what media those consumers use and what they want!
Ad Development. The creativity of an ad campaign is spurred during ad development. Generally, the information obtained through research will be used to generate a campaign theme that will grab the target market’s attention and increase traffic.
Media Planning and Placement. Selective media placement ensures the target market knows about the company’s products and services. It is imperative that follow-up research is done to fine tune the media, to maximize budget effectiveness and capture the largest audience.
While a successful campaign fulfills all four components, a combination of effective planning and consistency is also required to be effective.
Additionally, Dameron’s guide gives information on developing effective Public Relations, Government Relations and Community Relations strategies.
Dameron goes one step further. “If your business needs help sorting out your media options or creating a new message, we will provide you a free one-hour consultation on your advertising, public relations, crisis communications, government relations and/or community relations issues,” says Dameron.
For a free copy of Effective Advertising & Public Relations e-mail your request to Info@DameronCommunications.com or call Carl Dameron at (909) 888-0321.
Since 1989 Dameron Communications has creatively met the needs of its clients locally, regionally and nationally. They are an award-winning communications agency that creates integrated marketing solutions to increase sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues. They use advertising, public relations, government relations and community relations to advance their clients’ objectives. The web site is www.DameronCommunications.com.
Public Relations Coordinator We are looking for a motivated, energetic and enthusiastic Public Relations Coordinator to work 20-40 hours each per week on high profile advertising and public relations projects. The agency offers an excellent learning environment and growth prospects for hard-working communications professionals.
Since 1989 Dameron communications has creatively meet the needs of our diverse clients locally, regionally and nationally. We create integrated marketing solutions that increase sales and profits, win elections, inform the public or gain acceptance of a potentially controversial issues. We use our communications knowledge and experience to advance our clients’ objectives.
We are pleased to have a client list that features some of the best brands in: education, real estate development, construction, education, healthcare, government, non-profit organizations, entertainment and manufacturing. We have a work environment that fosters growth and opportunity.
Job Description: ➢ Provide support and execution of general and administrative duties including: calling, emailing, faxing, updating lists, clip files and books, mailings, data entry, copy editing, answering phones, etc. ➢ Assist in the tracking of earned media, press releases, press kit materials, fact sheets and advisories ➢ Maintain and update a variety of files and reports ➢ Maintain and produce support materials such as photos, press kits and b-roll ➢ Assist in coordinating and implementing press conferences, media and special events ➢ Assist in coordinating and arranging promotions ➢ Assist with media relations and client research ➢ Make media pitches and informational media calls ➢ Work a minimum of 20 hour per week ➢ other duties as assigned
Qualifications: A Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing or related field. Previous agency experience is requested.
To apply Send your resume with a cover letter describing your career goals by e-mail with the words “Public Relations Coordinator ” in the subject line to Info@DameronCommuncations.com or by fax at (909) 888-2331. Please direct all inquires by e-mail or fax
Jonathan DeAscentis as its new Dean of Academic Affairs at The Art Institute of California – Inland Empire
(SAN BERNARDINO, Calif.)The Art Institute of California – Inland Empire has appointed Jonathan DeAscentis as its new Dean of Academic Affairs.
“We welcome Jon to our campus,” said President Emam El-Hout. “His experience in the creative fields of interactive media, communications and liberal studies will be an asset to our own highly creative students. With the success he’s had in bringing growth to two other schools within The Art Institutes system, we believe our campus, which has rapidly increased the number of students served in its first four years, will grow by even greater numbers under his innovative leadership.”
DeAscentis began his career with The Art Institutes more than nine years ago. He spent nearly seven years with The Art Institute of California – Orange County, where he served as Registrar, faculty member, and academic department director for Interactive Media Design and Liberal Studies. Among his many accomplishments at the Orange County campus, DeAscentis was instrumental in bringing online registration to The Art Institutes schools, as well as growing the Interactive Media Design department.
After completing his Master of Fine Arts degree, he transferred to The Art Institute of California – Los Angeles to move into an administrative role, where he helped develop the Registrar’s office and Academic Advising team before moving into the role of Associate Dean of Academic Affairs.
As Associate Dean, DeAscentis was responsible for managing the Registrar’s office and the library. In addition to taking on the role of Director of Institutional Effectiveness, DeAscentis helped create a successful registration campaign.
DeAscentis has a Bachelor’s degree in English, and a Master’s degree in Educational Leadership in addition to his Master of Fine Arts in Creative Writing.
The Art Institute of California – Inland Empire offers Bachelor of Science degree programs in Game Art & Design, Graphic Design, Web Design & Interactive Media, Interior Design, Fashion & Retail Management, and Media Arts & Animation. It offers Associate’s degree programs in Graphic Design, and a Bachelor of Fine Arts degree program in Fashion Design.
The Art Institute of California – Inland Empire offers an Associate’s degree program in Culinary Arts and a Bachelor of Science degree program in Culinary Management. Each program is offered on a year-round basis, allowing students to work uninterrupted toward their degrees.
It’s not too late to start before the new year at The Art Institute of California – Inland Empire. Courses begin January 12 and classes are offered in the day, evening and on weekends for new and reentry students.
For more information or a tour of The Art Institute of California – Inland Empire call (909) 915-2100 or go on line to artinstitutes.edu/inlandempire.
The Art Institute of California – Inland Empire is one of The Art Institutes (www.artinstitutes.edu), a system of over 40 education institutions located throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals.
Photo Caption: Alurra Hughes, a senior at Redlands High School, won the 2008 “Life is Better with Art in it” Poster Design Competition held at the Art Institute of California-Inland Empire.
Hughes won a $3,000 scholarship in the competition.
[SAN BERNARDINO, Calif.] – For high school seniors interested in pursuing a creative arts education, The Art Institute of California – Inland Empire announces The Art Institutes and Americans for the Arts Poster Design Competition, a program which awards up to a full-tuition scholarship to study at a participating Art Institutes school.
In partnership with the not-for-profit organization Americans for the Arts, The Art Institutes annual Poster Design Competition is an opportunity for talented young artists at the high school level to study graphic design and earn a degree in the creative arts.
The competition is open to high school seniors in the U.S., Canada (excluding Quebec), and Puerto Rico. Contestants will be asked to create original poster artwork that expresses the slogan, “Life is Better With Art In It.”
Deadline for entries into the competition is February 5, 2010.Full entry requirements can be downloaded at www.artinstitutes.edu/poster.
According to Emam El-Hout, President of The Art Institute of California – Inland Empire, “For those whose outlet involves artistic creativity, it is The Art Institutes’ pleasure to be able to sponsor the Poster Design Competition for talented high school seniors. The competition allows them to demonstrate their creative perspectives and presents them the opportunity to have an education in a field that they are passionate about.”
Now in its seventh year, the competition is a way to encourage and reward exceptional young artistic talent and nurture it in a formal, academic setting he adds.
Robert Lynch, President and CEO of Americans for the Arts, said “Each year since Americans for the Arts has been working with The Art Institutes, we have been amazed at the skill level of high school students who enter the competition. The students’ ability to channel their creativity and love of the visual arts reflects the importance that art plays in the lives of everyone.”
To learn more about The Art Institutes and Americans for the Arts Poster Design Competition, visit www.artinstitutes.edu/poster or contact [insert contact name, number, email address and website] at The Art Institute of California – Inland Empire.
The Art Institute of California – Inland Empire offers Bachelor of Science degrees in Game Art & Design, Graphic Design, Web Design & Interactive Media, Interior Design, Fashion & Retail Management, and Media Arts & Animation. It offers an Associate degree in Graphic Design, and a Bachelor of Fine Arts degree in Fashion Design.
The International Culinary School at The Art Institute of California – Inland Empire offers an Associate degree in Culinary Arts and a Bachelor of Science degree in Culinary Management. Each program is offered on a year-round basis, allowing students to work uninterrupted toward their degrees.
It’s not too late to start before the New Year at The Art Institute of California – Inland Empire. Courses begin January 12 and classes are offered in the day, evening and on weekends for new and reentry students.
For more information or a tour of The Art Institute of California – Inland Empire call (909) 915-2100 or go on line to artinstitutes.edu/inlandempire.
The Art Institute of California – Inland Empire is one of The Art Institutes (www.artinstitutes.edu), a system of over 40 education institutions located throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals.
Americans for the Arts is the leading nonprofit organization for advancing the arts in America. With offices in Washington, DC, and New York City, and 49 years of service, Americans for the Arts is dedicated to representing and serving local communities and creating opportunities for every American to participate in and appreciate all forms of the arts. Additional information is available at www.AmericansForTheArts.org.
Black Business Expo producer Jerry L. Green with University of California at Riverside Gary Kuzas.
(MORENO VALLEY, Calif.) Consumers can learn more about an array of goods and services offered by a wide range of local businesses and at least one national corporation at the Southern California Black Business Expo on Saturday, Nov. 7.
“All of the exhibitors will showcase the goods and services they have available here in the Inland Empire,” said Black Business Expo producer Jerry L. Green. “They will also provide information for people who want to join their franchise opportunities, multi-level marketing associations and other ways of creating new business.”
The Expo takes place Saturday, Nov. 7 from 10 a.m. to 6 p.m. at the Moreno Valley Holiday Inn Express, 24630 Sunnymead Blvd, between Indian Street and Perris Boulevard.
Booths in the Black Business Expo include Ameriprise Financial Services, Prepaid Legal Services, Temptations Parties, Just Corps, Costco, Kimi Rochelle Public Relations, Ardyss and Print 4 Success, Inc.
Print 4 Success, Inc will have Black Inventors calendars and playing cards for sale at the Expo, Green said, and Ardyss may sell its body shapers, however the rest of the companies taking part will mostly be presenting information about their companies.
“Both Ardyss and Temptations Parties primarily sell through home parties,” Green noted. “Temptations Parties’ goods are on the risqué side, and can spice up your relationship.”
Costco will have information about membership, which is required to visit its retail showrooms. Costco has these showrooms in Moreno Valley and other Inland Empire locations, and throughout the world.
The other companies taking part offer various services, such as financial, legal, business consultations and public relations. They will provide information about these at the Expo.
As of a few days before the Expo, booths were still available. Whatever goods or services a business sells, the Black Business Expo is an opportunity to build up a customer base.
“I will hold these four times each year,” Green said. “By participating, businesses will have a new way to continuously market that isn’t available at a traditional business expo held only once a year.”
Green encourages people who are looking for new job to attend, so they can learn if starting a business is for them.
“In these tough economic times, many people need to either go back to school to get a skill set or start their own business,” he said. “ At the Black Business Expo they will learn about business opportunities and see if running their own business is something they would like to do.”
Future Black Business Expos are already scheduled for March 20, 2010; June 26, 2010; Sept. 11, 2010: Dec. 11, 2010 and March 19, 2011.
Admission is $10. To purchase tickets, or find out more about being a vendor, visit www.scblackbusinessexpo.com or call Green at (951) 313-1919.
Sponsors are the Black Business Resource and Networking Directory, PQ Enterprises, TheUltimateProfessional.com Sales Training, Westside Story Newspaper, The Black Voice News, Inland Empire Community Calendar and Cultural Events, Urban Lyfestyles, the Holiday Inn Express, the Inland Empire African American Chamber of Commerce, and Dameron Communications.
Phyllis Clark, who as the founder of Healthy Heritage Wellness Movement, is working with owners of Inland Empire Black barbershops to provide this outreach effort. “The program will use these barbershops as platforms to disseminate health education information and give screenings to Black men, who exhibit poorer health outcomes than any other racial group in America.”
(RIVERSIDE, Calif.) The Black Barbershop Health Outreach Program (BBHOP) will launch its Los Angeles Initiative in more than 100 barbershops across southern California on Saturday, Nov. 7.
The Black Barbershop Health Outreach Program, a nationwide initiative, highlights the need for African American men to adopt healthier lifestyles, and promotes awareness and early detection of diabetes, hypertension and prostate cancer. It was founded by and Charles Drew University Associate Professor Dr. Bill J. Releford, DPM.
“The program grew out of recognizing the barbershop as a centralized gathering place for Black men, and that barbers can link other men to health resources,” said Phyllis Clark, who as the founder of Healthy Heritage Wellness Movement, is working with owners of Inland Empire Black barbershops to provide this outreach effort. “The program will use these barbershops as platforms to disseminate health education information and give screenings to Black men, who exhibit poorer health outcomes than any other racial group in America.”
Working directly in participating barbershops, a team of nurses, physicians and volunteers provide health information, diabetes and hypertension screenings and referrals to no or low-cost primary care providers. The southern California outreach efforts beginning Saturday will also include Black Barbershop Health Outreach Program’s new initiative, “PEP Talk,” the Prostate Education Project, designed to help African American men discuss the subject of prostate cancer.
To learn more about the Black Barbershop Health Outreach Program, visit http://www.blackbarbershop.org
RIVERSIDE, CA – California Insurance Commissioner and gubernatorial candidate Steve Poizner is scheduled to address the business community on November 16, 2009, 11:30 am at the Riverside Convention Center, confirmed the Greater Riverside Chamber of Commerce. Poizner is the second candidate to keynote the Chamber-hosted California Gubernatorial Candidate Series, kicked-off by former e-Bay President Meg Whitman.
“Our local businesses want to hear what the next governor will do to tackle the issues facing our region and state,” commented Chamber President and Chief Executive Officer Cindy Roth. “That is why the Chamber is inviting all of the candidates so that they can talk directly to our employers and business leaders about their plans for solutions.”
According to his campaign website, Poizner was a co-founder of the California Charter Schools Association. From 2001-02, he served in the White House as the director of Critical Infrastructure Protection in the National Security Council. In 2006, he was elected as a lifetime member of the Council on Foreign Relations – nominated by former U.S. Secretary of State George Shultz.
The event is sponsored by: the Greater Riverside Chamber of Commerce: Gresham Savage Attorneys at law, the Greater Riverside Hispanic Chamber of Commerce and The Inland Empire African American Chamber of Commerce.
Individual tickets to attend the event are $40 for members of the Riverside Chamber, and $50 for non-members. Program includes lunch. Reserve seats by October 26, 2009 to Governmental Affairs Manager, Angel Rodriguez at (951) 683-7100.
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The Greater Riverside Chambers of Commerce is committed to building a stronger local economy by actively promoting and supporting our community; by fostering the growth and strength of our member organizations, and by engaging federal, state and local officials on behalf of business interests.
Roxanne Petteway, President of The Coalition to Improve Education (www.literacyandvirtues.org), will be presented with a $50,000 grant from The Verizon Foundation on Tuesday, November 10, 2009 at the Lake Elsinore City Council meeting.
(LAKE ELSINORE, Calif.) Roxanne Petteway, President of The Coalition to Improve Education (www.literacyandvirtues.org), will be presented with a $50,000 grant from The Verizon Foundation on Tuesday, November 10, 2009 at the Lake Elsinore City Council meeting. The presentation is scheduled shortly after the start of the meeting at 7:00 p.m. at The Lake Elsinore Cultural Center, 183 N. Main St., Lake Elsinore, CA
“The Verizon Foundation is proud to partner with the Coalition to Improve Education. The size of the grant itself represents our view of this organization’s positive impact on the community and the extent to which it emulates the ideals the Foundation holds dear,” said Doug McAllister, Verizon’s Director of Government and External Affairs.
“Equipping students with the fundamental skills needed to read, comprehend and critically think in our Leadership & Literacy After-School Program has been our strongest achievement because it changes their lives” Petteway said. “The Verizon Foundation’s commitment to provide the tools necessary to improve and enhance our communities during this time of economic uncertainty is praiseworthy. We are honored that Verizon is our Inland Empire Partner and we will continue to use their generous contribution to serve the children in the Lake Elsinore Valley.”
For more information or student registration call (951) 696-0853 or email: literacyandvirtues@verizon.net.
About the Coalition to Improve Education: Since 2003 the Coalition to Improve Education has helped students in the counties of Riverside and San Bernardino increase their achievement scores by teaching them how to be better readers. Through an intensive remediation program, the organization provides instruction in English Language Arts, character development, economic literacy, math and history.
