“We are thrilled to welcome Giacomo to the team,” said Carl M. Dameron, president of Dameron Communications. His impressive portfolio and wealth of experience elevate our video production capabilities for the youth market and allow us to deliver even higher-quality content to our clients.”
San Bernardino, CA—Dameron Communication is pleased to announce the addition of Giacomo Thillet to its Video production team. Thillet has over 15 years of experience in video production, including directing, editing, producing, and videography.
“As a person born and raised in the Inland Empire, I am grateful for the opportunity to join Dameron Communications and contribute to the community with the skills I have gained there,” said Giacomo Thillet.
Thillet’s extensive background includes directing narrative and documentary films, editing videos for various platforms, producing streaming series for educational institutions, live streaming, and camera operation on short and feature films. His diverse experience makes him a valuable asset to Dameron Communications.
“We are thrilled to welcome Giacomo to the team,” said Carl M. Dameron, president of Dameron Communications. His impressive portfolio and wealth of experience elevate our video production capabilities for the youth market and allow us to deliver even higher-quality content to our clients.”
Video Editor for the Educational Theatre Foundation’s Theatre Alive! Gala honoring Tony Award-winning director Kenny Leon. The event featured presenters such as Tina Fey, John Stamos, and Samuel L. Jackson.
Producer/Video Editor for Broadway On Demand, where he remotely produced and edited a fitness series, TED Talks, and a Master Class series.
Director of “Berdoo,” a documentary feature film chronicling the San Bernardino City Unified School District’s efforts to address challenges such as absenteeism, student mental health, and the impact of COVID-19. More information about the film can be found at berdoofilm.com.
Editor for The Crazy Gorilla, Inc., serving as the lead editor for the “Mamah” YouTube channel, which boasts over 288,000 subscribers and over 50 million collective views.
Thillet’s expertise and passion for visual storytelling will be instrumental in Dameron Communication’s continued success.
Dameron Communications is a diverse team of communications professionals founded in 1988. The agency offers a wide range of public relations, advertising, research, media buying, community relations, and government relations services. Dameron Communications has a proven track record of success, and its work has won many awards and client accolades.
About Dameron Communications
What sets Dameron Communications apart? We’re not just another agency. We’re a team that seamlessly blends unparalleled relationships with time-tested expertise. We understand that true communication goes beyond surface-level messaging. That’s why we build genuine connections within your community and with key stakeholders. This, combined with our proven advertising and PR methods, ensures that your message resonates and drives tangible results. Experience the power of authentic connection and strategic communication with Dameron Communications.
The 2024 Black Rose Award Winner, James C. Baker II, has designed and built the 2025 San Bernardino Black History Parade Grand Marshal’s Float.
“We’re thrilled to have a 2024 award winner step up to build this year’s Grand Marshal ’s Float for the Black History Parade,” said Black Culture Foundation President Carl M. Dameron.
SAN BERNARDINO, Calif. – City of Moreno Valley Park Commissioner James C. Baker II
has stepped up to build the 2025 San Bernardino Black History Parade Grand Marshal’s Float. This six-time nominee for the Moreno Valley Citizen of the Year Award and 2016 California Parks & Recreation Society Community Champion Award winner loves to help his community!
In addition to his Black Rose Award, in 2024, he garnered a Humanitarian Award for his award-winning International Philippine Christmas Children’s Feeding Program, which fed over 6,000 hot Christmas spaghetti dinners to the poorest of the poor. As one of the organization’s stakeholders, he also donates to the Philippine Board of Education.
Then, there’s his “M” Landmark Improvement Project. Baker refurbished the iconic “M” Landmark on the side of Box Springs Mountain, which has been shining since December 2013.
“So, who better to build the Grand Marshal’s Float than ‘Mr. Float maker?” said Black Culture Foundation President Carl M. Dameron.
From left to right: Inland Empire NCNW President Amy Malone, Black Rose Winner Chuck Singleton, John Salley’s daughter, and Grand Marshal NBA basketball legend John Salley, riding on the float designed and built by James Baker.
The man who has built city and state award-winning parade floats since 2014 for Moreno Valley and the City of Perris, as well as the 2024 Grand Marshal’s Float for the Black History Parade in Riverside, that’s who.
Jim says he came from modest beginnings and told. His parents had just enough money to buy a home and put food on the table. They kept him active in school, telling him how important an education was.
In the turbulent ’60s, he watched the plight of Black leaders from Dr. King down to his father, who worked in the City Clerk’s department. Tom Bradley and Jim’s father were fraternity brothers.
Observing the many hardships they all went through and watching the riots and turmoil on TV in the ’70s, he decided to better his life and the lives of others he encountered.
Baker’s drive toward excellence has never died. He says, “If life knocks you down, say that little prayer, take that mandatory eight-count, and come back up swinging!”
That’s how winners prevail. That’s how winners are made. And James C. Baker II is a winner!
Baker is seeking volunteers to assist with the design and construction of the 2026 Black Culture Foundation float. For more information, please email him at jcbaker534@gmail.com.
Black History Parade Grand Marshal basketball ledgend John Salley and his daughter.
About the Black Culture Foundation
The Black Culture Foundation’s purpose “…is to foster an interest and a greater understanding of Black culture, to heighten community awareness of the accomplishments of Black people, past and present, and to plan, coordinate and direct an annual Black History Month parade and related cultural activities…and bridge the gaps across cultural lines by bringing the local community together to celebrate this event in unity.”
For more information about the Black Culture Foundation, go to SBBCFoundation.org.
Dameron Communications, recognized as the Best Public Relations & Communications Business of 2024 in the United States, has been selected as a winner in the prestigious USA 100 – 2025 Awards
San Bernardino, CA – Dameron Communications, recognized as the Best Public Relations & Communications Business of 2024 in the United States, has been selected as a winner in the prestigious USA 100 – 2025 Awards. This accolade celebrates the company’s excellence, innovation, and significant impact within the public relations and communications industry.
The USA 100 – 2025 Awards, presented by Global Publishing Media Group (GPMG), a globally recognized publishing house based in Birmingham, UK, honors leading firms and professionals across various industries worldwide. The rigorous selection process includes market research, independent analysis, and expert evaluations, ensuring that only the most deserving organizations are recognized.
Dameron Communications was evaluated and selected based on several key criteria, including the following:
Innovation and Creativity: Demonstrating unique and groundbreaking approaches within the field.
Leadership and Strategy: Exhibiting strong leadership and a clear strategic vision.
Market Impact: Contributing significantly to industry growth, customer satisfaction, and advancement.
Industry Excellence: Setting benchmarks for others to follow.
“We are incredibly honored to receive this prestigious award,” said Founder and President Carl M. Dameron at Dameron Communications. “This recognition is a testament to our team’s hard work, dedication, and expertise. We are committed to providing our clients with innovative and effective communication strategies that deliver exceptional results. This award further motivates us to continue pushing boundaries and setting new standards of excellence in the PR and communications industry.”
GPMG’s awards program spans 163 countries and is renowned for its thorough and impartial judging process. A panel of experts carefully reviews all nominations, ensuring that only those who exemplify excellence are selected as winners.
Dameron Communications is a diverse team of communications professionals founded in 1988. The agency offers a wide range of public relations, advertising, research, media buying, community relations, and government relations services. Dameron Communications has a proven track record of success, and its work has won many client accolades.
About Dameron Communications
Dameron Communications is a full-service communications agency that combines unsurpassed relationships with proven advertising and public relations methods. The agency’s experienced professionals are dedicated to delivering winning and measurable results for its clients.
About Global Publishing Media Group:
Global Publishing Media Group (GPMG) is a globally recognized publishing house based in Birmingham, UK. Committed to celebrating excellence across various industries worldwide, GPMG’s prestigious award programs honor leading firms and professionals for their outstanding achievements, setting benchmarks for industry leadership and innovation. Covering 163 countries, GPMG employs a rigorous selection process to ensure that only the most deserving winners are recognized. For more information on their award programs, please get in touch.
House Democratic Caucus Chair Pete Aguilar represents the 33rd Congressional District of California. He is the keynote speaker at the Democratic Luncheon Club of San Bernardino’s 31st Annual Banquet and Installation of Officers.
SAN BERNARDINO, Calif.—The Democratic Luncheon Club of San Bernardino is pleased to present its 31st Annual Banquet and Installation of Officers featuring Congressman Pete Aguilar, set for March 1st, 2025, at noon. The event will occur at the Elks Lodge #836, 2055 Elks Drive, San Bernardino, CA. Doors will open at 11:30 AM.
Pete Aguilar represents the 33rd Congressional District of California. He was most recently reelected in 2024. In the 118th Congress, Rep. Aguilar is the Chair of the House Democratic Caucus and the third-ranking Democrat in the House of Representatives.
“This event is always the San Bernardino Valley’s much anticipated premier political event of the year. We honor officers and celebrate the club’s achievements over the past year. Attendees will have the opportunity to hear from Congressman Pete Aguilar, who is expected to share insights on the new Administration’s drastic budget actions and legislative issues affecting our community,” said Tim Prince, President of the Democratic Luncheon Club.
Other speakers include a representative of California Attorney General Rob Bonta, newly elected San Bernardino City Councilmember Treasure Ortiz, and Frank Reyes, who spoke on behalf of State Senator Eloise Reyes, who is undergoing cancer treatment.
To secure any of the few remaining seats at this icriticalevent, RSVP immediately to Roxanne Rios (909) 961-4250.
The Democratic Luncheon Club of San Bernardino holds regular meetings most Fridays at Juan Pollo Restaurant, 1258 West 5th St., San Bernardino. Each meeting features a distinguished guest speaker who addresses significant local issues and news. For more information, visit the website at sbdems.com.
For additional information, please visit our website at sbdems.com or contact us via email at democraticluncheonclub@gmail.com.
The San Bernardino High School Cardinals Marching Band
From left to right: Inland Empire NCNW President Amy Malone, Black Rose Winner Chuck Singleton, John Salley’s daughter, and Grand Marshal NBA basketball legend John Salley, riding on the float designed and built by James Baker.
San Bernardino, CA— NBA All-Star and Hall of Famer John Salley was the Grand Marshal of the 46th Annual San Bernardino Black History Parade and Festival on Saturday, February 1. making a memorable appearance alongside this year’s Black Rose Award winners.
“It was an honor to participate in the San Bernardino Black History Month Parade. Whenever I can celebrate the lives and accomplishments of Black individuals, I do so with pride. This parade allows me to honor past visionaries and those actively advocating for our rights today,” said Salley.
The San Bernardino City Police Department proudly led the annual parade with its dedicated motorcycle officers, showcasing their commitment to community engagement and public service.
The San Bernardino Police Department’s first Black Police Chief, Darren Goodman, led the parade with Captain Nelson Carrington.
The Department’s esteemed Mounted Unit joined the procession, adding a unique touch to the event. Police Chief Darren Goodman participated by driving a striking convertible Corvette, symbolizing leadership and community spirit. Captain Nelson Carrington also contributed to the festive atmosphere by cruising in a convertible Corvette.
The parade celebrated our community, emphasizing safety, unity, and the invaluable service provided by our police officers.
Parade coordinator Russel Ward noted, “Five marching bands performed during the event. The Cardinal Marching Band from San Bernardino High School led the parade, followed by San Gorgonio High School, Indian Springs High School, and Arroyo Valley High School marching bands, who concluded the parade and directed everyone to Arrow Vistas High School for the festival.”
Parade coordinator Russel Ward
Last year’s Black Rose Award winner, James Baker, designed an exceptional float. The float featured Grand Marshal Salley and his daughter, alongside Black Rose Award winners: Dr. Shene Bowie, Dr. Teri Davis, Elizabeth Cochrane-Benoit, Dr. Arlington Rodgers Jr., Mr. and Mrs. Charles “Chuck” Singleton, Richard Wallace, Lawrence Hardy, and Deborah Franklin.
San Bernardino Mayor Helen Tran helped make the parade a reality.
The parade featured over 85 entries, including Mayor Helen Tran, San Bernardino County Fifth District Supervisor Joe Baca Jr., San Bernardino City Councilmembers at Flores, Treasure Ortiz, the Inland Empire NCNW, and the Charlie Sampson Rodeo.
The San Bernardino City School Board members joined the parade. Danny Tillman, Felicia Alexander, and Mary Ellen A. Grande were riding in classic convertibles. School Superintendent Mauricio Arellano and cabinet members—Dr. Sandra Rodriguez, Joseph Paulino, Dr. Marcus Funchess, Ana M. Applegate, and Terry Comnick—were also in the parade.
Black Culture Foundation president Carl M. Dameron and his daughter Shaila Carly.
Black Culture Foundation President Carl M. Dameron, who was in the parade with his daughter Shaila, remarked, “A good time was had by all. Seeing so many people out was fun, and I look forward to an even bigger parade next year.”
The event featured 40 entries from the San Bernardino City Unified School District, the main parade sponsor. The district provided venues such as Gomez Elementary and Royal High School and encouraged its various schools to celebrate Black History Month.
Additional parade sponsors included the City of San Bernardino and Dameron Communications.
“This was a truly multicultural event with diverse ethnicities represented, celebrating that Black History is alive!” said Dameron.
Next year‘s parade is scheduled for Saturday, February 7, starting at 9 AM. It will follow the same route along Baseline from Mount Vernon to California Street, with the festival immediately following from 11 AM to 3 PM.
About the Black Culture Foundation
The Black Culture Foundation’s mission is to foster an interest in and greater understanding of Black culture, heighten community awareness of Black individuals’ accomplishments, and organize an annual Black History Month parade and related cultural activities to bridge cultural gaps and encourage unity within the local community.
For more information about the Black Culture Foundation, visit SBBCFoundation.org.
This is a list of Community Organizations that may be able to help you. Please get in touch with them directly if you have questions. If you wish to be added to this list, send your Company name, Email contact name and phone number, and website address to Info@SBCEEG.org or go to the Business Entry Page and submit your organization’s information.
“Joining Dameron Communications allows me to merge my expertise with my commitment to uplifting our community,” said Vickie Davis.
San Bernardino, CA—Dameron Communications announced the addition of Vickie Davis, L.M.F.T., M.A., M.A.C., to its team as a Social Media Expert.
“Joining Dameron Communications allows me to merge my expertise with my commitment to uplifting our community. Being part of a team that values community engagement and strategic advocacy is a privilege. I am grateful for this incredible opportunity to amplify meaningful causes and create lasting impact.”
Davis brings a wealth of experience in community engagement and social impact to her new role. As a licensed Marriage & Family Therapist, she has dedicated her career to uplifting historically disadvantaged communities through mental health advocacy, youth empowerment, and community-based initiatives.
Davis also serves as a Clinical Supervisor at Victor Community Support Services, where she oversees fiscal contracts, leads the Student Assistance Program, and implements mental health outreach in local communities and schools.
Beyond her clinical work, Davis is a passionate community organizer. She co-founded “Black on the Block,” now known as Rialto City Jam, and initiated the Juneteenth Jam in Rialto—both events celebrate heritage and support small businesses. She also spearheads an annual I.E. Tour of Toys, delivering joy to underserved families across the Inland Empire.
“Davis’s expertise in community engagement, combined with her deep understanding of social issues, will be invaluable to Dameron Communications as the agency continues to expand its social media offerings and help clients connect with their target audiences in meaningful ways,” said Carl M. Dameron, president of Dameron Communications.
Dameron Communications is a diverse team of communications professionals founded in 1988. The agency offers a wide range of public relations, advertising, media research, community relations, and government relations services. Dameron Communications has a proven track record of success, and its work has won numerous awards and client accolades.
Dameron Communications is a full-service communications agency that combines unsurpassed relationships with proven advertising and public relations methods. The agency’s experienced professionals are dedicated to delivering winning and measurable results for its clients.
Theodore B. Miller, Esq., Co-Principal of Equity & Results.
“I am honored to work with the Equity Element Group and San Bernardino County leadership to identify and address systemic inequities, focusing on creating a more just and equitable society for all residents,” says Theodore B. Miller, Esq.
SAN BERNARDINO, CALIF –San Bernardino County, in partnership with the San Bernardino County Equity Element Group (SBC Equity Element Group), has retained the firm of Equity & Results, a multiracial learning organization expert in supporting organizations in advancing racial equity and liberation through institutional change. A co-principal and co-founder, Theodore B. Miller, Esq., leads the engagement.
“The SBC Equity Element Group is tasked with determining where there may be racial disparities among our residents in San Bernardino County, recommending campaigns and programs to address those issues, and identifying initiatives that are already underway within county government or in the community that can be highlighted and supported,” said San Bernardino County Assistant Executive Officer Diana Alexander.
On Tuesday, June 23, 2020, the San Bernardino County Board of Supervisors unanimously passed a resolution declaring Racism A Public Health Crisis. It tasked the county with forming an equity group to represent the 11th element of the Countywide Vision.
Discussions that led to the declaration and equity group were inspired by the national conversation taking place in the wake of the May 2020 murder of George Floyd in Minneapolis.
The SBC Equity Element Group comprises Black community members who can review the other 10 elements of the Countywide Vision with an equity focus. Eventually, the Group will grow to include representatives from other county communities and include an equity focus for all people.
Miller brings a wealth of knowledge and expertise in tackling equity issues within the Black community. With more than 20 years of experience, he has dedicated himself to developing community and neighborhood solutions for some of the world’s most challenging problems.
An expert facilitator and educator on racial inequity and social change for Equity & Results, Miller has taught in university, criminal justice, corporate, and community environments worldwide.
Previously, Miller was recently a senior advisor to three consecutive mayors in San Francisco and the director of HOPE SF, the nation’s first large-scale partnership to transform dilapidated and segregated public housing neighborhoods into vibrant, racially equitable, mixed-income communities without mass displacement of residents.
Many long-standing underserved families, especially African Americans and Pacific Islanders, have found new ladders of opportunity thanks to Miller’s efforts. This has come through significant investments in mixed-income housing, fostering community leadership and resident voice networks, and enhancing education, health, and employment services.
Throughout his career, he has advised and led businesses, universities, hospitals, and elected officials in urban areas nationwide to redesign policy, create new collaboration models, and achieve dramatically better results for low-income communities of color.
The SBC Equity Element Group’s mission is to identify and address systemic inequities within San Bernardino County. It focuses on creating a more just and equitable society for all residents, particularly Black residents and people of color. The Group strives to dismantle barriers, promote inclusivity, and empower marginalized communities through data-driven strategies and community-centered solutions.
Photo caption: Diana Alexander represents the County Administrative Office in supporting the San Bernardino County Equity Element Group (SBC Equity Element Group). “Together, we will identify areas of racial disparity, recommend actionable solutions, and support existing initiatives within the County government and the community,” said Alexander.
“We will work collaboratively with community stakeholders to identify and dismantle systemic barriers that hinder progress for Black residents and people of color. Equity Elevates All; we will build a brighter future for all together.”
San Bernardino, CA—Diana Alexander partners with the San Bernardino County Equity Element Group (SBC Equity Element Group) as a representative of the County Administrative Office. Alexander, a seasoned public administrator with extensive experience in the San Bernardino County government, collaborates with the group in its ongoing efforts to identify and address racial disparities and promote equity for all San Bernardino County residents.
A Leader Committed to Equity
Alexander oversees operations for seven County Human Services departments, including Veteran’s Affairs, Aging & Adult Services, Transitional Assistance, Child Support, First 5, Preschool Services, and IHSS-Public Authority.
“Alexander brings a wealth of knowledge and a strong commitment to social justice to the role. As San Bernardino County’s Assistant Executive Officer since 2020, she has overseen critical County departments and spearheaded the county’s equity work following the Board of Supervisors’ declaration of racism as a public health crisis,” said Snoke.
“I am honored to partner with and support the Equity Element Group in its vital mission to create a more just and equitable San Bernardino County,” Alexander said. “We will work collaboratively with community leaders and stakeholders to identify and dismantle systemic barriers that hinder progress for Black residents and people of color. As the Group’s slogan states, Equity Elevates All, we will build a brighter future for everyone.”
Building on a Strong Foundation
The SB County Equity Element Group was established in 2020 and incorporated into the Countywide Vision. Initially focused on the Black community, the group is committed to expanding its reach to include all ethnicities, fostering an inclusive vision for San Bernardino County.
A History of Success
Alexander has also served in many county, community, and church organizations. She has received many awards and accolades, including the Public Service Award for Excellence, the American Society for Public Administration 2024 Outstanding Senior Administrator award, the 2020 County Women’s Network “Extraordinary Woman ” award, and the San Bernardino County Association of African American Employees “County Trailblazer” award.
She also received a resolution from the San Bernardino County Board of Supervisors for her work in partnering with California State University, San Bernardino, to establish a Master of Public Administration Cohort for County employees.
Alexander has an associate’s degree in liberal arts from San Bernardino Valley College and a bachelor’s and master’s degree in public administration, both from California State University, San Bernardino, where she was an adjunct professor in the Public Administration graduate school.
Alexander lives in San Bernardino County. She attends the Mt. Rubidoux SDA church in Riverside, CA, where she is the first-ever female Head Elder. She is the proud parent of four children: two daughters-in-law, one son-in-law, and six grandchildren.
For more information on the Equity Element Group, email Info@SBCEEG.org.
About The San Bernardino County Equity Element Group
The Equity Element Group’s mission is to identify and address systemic inequities within San Bernardino County. It focuses on creating a more just and equitable society for all residents, particularly Black residents and people of color. The Group strives to dismantle barriers, promote inclusivity, and empower marginalized communities through data-driven strategies and community-centered solutions.
“These workshops are designed to help people of color access and increase the number and size of contracts they secure through the procurement process,” stated Rev. George Lamb, SBC Equity Element Group chair.
The goal of the event, “Empowering Minority-Owned Businesses: Your 101 Guide to Contract Bidding Success,” is to equip participants with the skills and knowledge necessary for success in contract bidding.
SAN BERNARDINO, Calif. – In collaboration with San Bernardino County, The San Bernardino County Equity Element Group (SBC Equity Element Group) has created a workshop series designed to increase the number of minority-owned businesses that can access the millions of dollars in contracts the county will award this year.
The goal of the event, “Empowering Minority-Owned Businesses: Your 101 Guide to Contract Bidding Success,” is to equip participants with the skills and knowledge necessary to boost their chances of winning County contracts.
“The SBC Equity Element Group is committed to creating a more equitable and inclusive San Bernardino County. These workshops are designed to help people of color access and increase the number and size of contracts obtained through the procurement process,” said Rev. George Lamb, chair of the SBC Equity Element Group.
Workshop Objectives:
Understanding and Managing ePro: Attendees will learn how to register, manage their vendor accounts, reset credentials, and navigate the ePro system to search for open bids.
Review Bid Proposals and Ask Questions: The workshop will cover County bid request templates, completion of the Local Vendor Self-Certification Form, and strategies for effectively posting questions to clarify bid requirements.
Respond to Bids Successfully: Participants will master creating and submitting precise quotes in ePro while avoiding common pitfalls.
“We are committed to increasing the number of local and minority-owned businesses contracting with San Bernardino County,” said San Bernardino County Director of Purchasing, Pete Mendoza.
“Seize the chance to empower your business and improve your bidding skills,” said Rev. Lamb.
For more information, please contact Sandra Abarca at (909) 387-4261.
For additional information about the SBC Equity Element Group, contact Info@SBCEEG.org.
The SBC Equity Element Group’s mission is to identify and address systemic inequities within San Bernardino County. It focuses on creating a more just and equitable society for all residents, particularly Black residents and people of color. The Group strives to dismantle barriers, promote inclusivity, and empower marginalized communities through data-driven strategies and community-centered solutions. We believe that Equity Elevates Everyone.
