The San Bernardino High School Cardinals Marching Band
From left to right: Inland Empire NCNW President Amy Malone, Black Rose Winner Chuck Singleton, John Salley’s daughter, and Grand Marshal NBA basketball legend John Salley, riding on the float designed and built by James Baker.
San Bernardino, CA— NBA All-Star and Hall of Famer John Salley was the Grand Marshal of the 46th Annual San Bernardino Black History Parade and Festival on Saturday, February 1. making a memorable appearance alongside this year’s Black Rose Award winners.
“It was an honor to participate in the San Bernardino Black History Month Parade. Whenever I can celebrate the lives and accomplishments of Black individuals, I do so with pride. This parade allows me to honor past visionaries and those actively advocating for our rights today,” said Salley.
The San Bernardino City Police Department proudly led the annual parade with its dedicated motorcycle officers, showcasing their commitment to community engagement and public service.
The San Bernardino Police Department’s first Black Police Chief, Darren Goodman, led the parade with Captain Nelson Carrington.
The Department’s esteemed Mounted Unit joined the procession, adding a unique touch to the event. Police Chief Darren Goodman participated by driving a striking convertible Corvette, symbolizing leadership and community spirit. Captain Nelson Carrington also contributed to the festive atmosphere by cruising in a convertible Corvette.
The parade celebrated our community, emphasizing safety, unity, and the invaluable service provided by our police officers.
Parade coordinator Russel Ward noted, “Five marching bands performed during the event. The Cardinal Marching Band from San Bernardino High School led the parade, followed by San Gorgonio High School, Indian Springs High School, and Arroyo Valley High School marching bands, who concluded the parade and directed everyone to Arrow Vistas High School for the festival.”
Parade coordinator Russel Ward
Last year’s Black Rose Award winner, James Baker, designed an exceptional float. The float featured Grand Marshal Salley and his daughter, alongside Black Rose Award winners: Dr. Shene Bowie, Dr. Teri Davis, Elizabeth Cochrane-Benoit, Dr. Arlington Rodgers Jr., Mr. and Mrs. Charles “Chuck” Singleton, Richard Wallace, Lawrence Hardy, and Deborah Franklin.
San Bernardino Mayor Helen Tran helped make the parade a reality.
The parade featured over 85 entries, including Mayor Helen Tran, San Bernardino County Fifth District Supervisor Joe Baca Jr., San Bernardino City Councilmembers at Flores, Treasure Ortiz, the Inland Empire NCNW, and the Charlie Sampson Rodeo.
The San Bernardino City School Board members joined the parade. Danny Tillman, Felicia Alexander, and Mary Ellen A. Grande were riding in classic convertibles. School Superintendent Mauricio Arellano and cabinet members—Dr. Sandra Rodriguez, Joseph Paulino, Dr. Marcus Funchess, Ana M. Applegate, and Terry Comnick—were also in the parade.
Black Culture Foundation president Carl M. Dameron and his daughter Shaila Carly.
Black Culture Foundation President Carl M. Dameron, who was in the parade with his daughter Shaila, remarked, “A good time was had by all. Seeing so many people out was fun, and I look forward to an even bigger parade next year.”
The event featured 40 entries from the San Bernardino City Unified School District, the main parade sponsor. The district provided venues such as Gomez Elementary and Royal High School and encouraged its various schools to celebrate Black History Month.
Additional parade sponsors included the City of San Bernardino and Dameron Communications.
“This was a truly multicultural event with diverse ethnicities represented, celebrating that Black History is alive!” said Dameron.
Next year‘s parade is scheduled for Saturday, February 7, starting at 9 AM. It will follow the same route along Baseline from Mount Vernon to California Street, with the festival immediately following from 11 AM to 3 PM.
About the Black Culture Foundation
The Black Culture Foundation’s mission is to foster an interest in and greater understanding of Black culture, heighten community awareness of Black individuals’ accomplishments, and organize an annual Black History Month parade and related cultural activities to bridge cultural gaps and encourage unity within the local community.
For more information about the Black Culture Foundation, visit SBBCFoundation.org.
This is a list of Community Organizations that may be able to help you. Please get in touch with them directly if you have questions. If you wish to be added to this list, send your Company name, Email contact name and phone number, and website address to Info@SBCEEG.org or go to the Business Entry Page and submit your organization’s information.
“Joining Dameron Communications allows me to merge my expertise with my commitment to uplifting our community,” said Vickie Davis.
San Bernardino, CA—Dameron Communications announced the addition of Vickie Davis, L.M.F.T., M.A., M.A.C., to its team as a Social Media Expert.
“Joining Dameron Communications allows me to merge my expertise with my commitment to uplifting our community. Being part of a team that values community engagement and strategic advocacy is a privilege. I am grateful for this incredible opportunity to amplify meaningful causes and create lasting impact.”
Davis brings a wealth of experience in community engagement and social impact to her new role. As a licensed Marriage & Family Therapist, she has dedicated her career to uplifting historically disadvantaged communities through mental health advocacy, youth empowerment, and community-based initiatives.
Davis also serves as a Clinical Supervisor at Victor Community Support Services, where she oversees fiscal contracts, leads the Student Assistance Program, and implements mental health outreach in local communities and schools.
Beyond her clinical work, Davis is a passionate community organizer. She co-founded “Black on the Block,” now known as Rialto City Jam, and initiated the Juneteenth Jam in Rialto—both events celebrate heritage and support small businesses. She also spearheads an annual I.E. Tour of Toys, delivering joy to underserved families across the Inland Empire.
“Davis’s expertise in community engagement, combined with her deep understanding of social issues, will be invaluable to Dameron Communications as the agency continues to expand its social media offerings and help clients connect with their target audiences in meaningful ways,” said Carl M. Dameron, president of Dameron Communications.
Dameron Communications is a diverse team of communications professionals founded in 1988. The agency offers a wide range of public relations, advertising, media research, community relations, and government relations services. Dameron Communications has a proven track record of success, and its work has won numerous awards and client accolades.
Dameron Communications is a full-service communications agency that combines unsurpassed relationships with proven advertising and public relations methods. The agency’s experienced professionals are dedicated to delivering winning and measurable results for its clients.
Theodore B. Miller, Esq., Co-Principal of Equity & Results.
“I am honored to work with the Equity Element Group and San Bernardino County leadership to identify and address systemic inequities, focusing on creating a more just and equitable society for all residents,” says Theodore B. Miller, Esq.
SAN BERNARDINO, CALIF –San Bernardino County, in partnership with the San Bernardino County Equity Element Group (SBC Equity Element Group), has retained the firm of Equity & Results, a multiracial learning organization expert in supporting organizations in advancing racial equity and liberation through institutional change. A co-principal and co-founder, Theodore B. Miller, Esq., leads the engagement.
“The SBC Equity Element Group is tasked with determining where there may be racial disparities among our residents in San Bernardino County, recommending campaigns and programs to address those issues, and identifying initiatives that are already underway within county government or in the community that can be highlighted and supported,” said San Bernardino County Assistant Executive Officer Diana Alexander.
On Tuesday, June 23, 2020, the San Bernardino County Board of Supervisors unanimously passed a resolution declaring Racism A Public Health Crisis. It tasked the county with forming an equity group to represent the 11th element of the Countywide Vision.
Discussions that led to the declaration and equity group were inspired by the national conversation taking place in the wake of the May 2020 murder of George Floyd in Minneapolis.
The SBC Equity Element Group comprises Black community members who can review the other 10 elements of the Countywide Vision with an equity focus. Eventually, the Group will grow to include representatives from other county communities and include an equity focus for all people.
Miller brings a wealth of knowledge and expertise in tackling equity issues within the Black community. With more than 20 years of experience, he has dedicated himself to developing community and neighborhood solutions for some of the world’s most challenging problems.
An expert facilitator and educator on racial inequity and social change for Equity & Results, Miller has taught in university, criminal justice, corporate, and community environments worldwide.
Previously, Miller was recently a senior advisor to three consecutive mayors in San Francisco and the director of HOPE SF, the nation’s first large-scale partnership to transform dilapidated and segregated public housing neighborhoods into vibrant, racially equitable, mixed-income communities without mass displacement of residents.
Many long-standing underserved families, especially African Americans and Pacific Islanders, have found new ladders of opportunity thanks to Miller’s efforts. This has come through significant investments in mixed-income housing, fostering community leadership and resident voice networks, and enhancing education, health, and employment services.
Throughout his career, he has advised and led businesses, universities, hospitals, and elected officials in urban areas nationwide to redesign policy, create new collaboration models, and achieve dramatically better results for low-income communities of color.
The SBC Equity Element Group’s mission is to identify and address systemic inequities within San Bernardino County. It focuses on creating a more just and equitable society for all residents, particularly Black residents and people of color. The Group strives to dismantle barriers, promote inclusivity, and empower marginalized communities through data-driven strategies and community-centered solutions.
Photo caption: Diana Alexander represents the County Administrative Office in supporting the San Bernardino County Equity Element Group (SBC Equity Element Group). “Together, we will identify areas of racial disparity, recommend actionable solutions, and support existing initiatives within the County government and the community,” said Alexander.
“We will work collaboratively with community stakeholders to identify and dismantle systemic barriers that hinder progress for Black residents and people of color. Equity Elevates All; we will build a brighter future for all together.”
San Bernardino, CA—Diana Alexander partners with the San Bernardino County Equity Element Group (SBC Equity Element Group) as a representative of the County Administrative Office. Alexander, a seasoned public administrator with extensive experience in the San Bernardino County government, collaborates with the group in its ongoing efforts to identify and address racial disparities and promote equity for all San Bernardino County residents.
A Leader Committed to Equity
Alexander oversees operations for seven County Human Services departments, including Veteran’s Affairs, Aging & Adult Services, Transitional Assistance, Child Support, First 5, Preschool Services, and IHSS-Public Authority.
“Alexander brings a wealth of knowledge and a strong commitment to social justice to the role. As San Bernardino County’s Assistant Executive Officer since 2020, she has overseen critical County departments and spearheaded the county’s equity work following the Board of Supervisors’ declaration of racism as a public health crisis,” said Snoke.
“I am honored to partner with and support the Equity Element Group in its vital mission to create a more just and equitable San Bernardino County,” Alexander said. “We will work collaboratively with community leaders and stakeholders to identify and dismantle systemic barriers that hinder progress for Black residents and people of color. As the Group’s slogan states, Equity Elevates All, we will build a brighter future for everyone.”
Building on a Strong Foundation
The SB County Equity Element Group was established in 2020 and incorporated into the Countywide Vision. Initially focused on the Black community, the group is committed to expanding its reach to include all ethnicities, fostering an inclusive vision for San Bernardino County.
A History of Success
Alexander has also served in many county, community, and church organizations. She has received many awards and accolades, including the Public Service Award for Excellence, the American Society for Public Administration 2024 Outstanding Senior Administrator award, the 2020 County Women’s Network “Extraordinary Woman ” award, and the San Bernardino County Association of African American Employees “County Trailblazer” award.
She also received a resolution from the San Bernardino County Board of Supervisors for her work in partnering with California State University, San Bernardino, to establish a Master of Public Administration Cohort for County employees.
Alexander has an associate’s degree in liberal arts from San Bernardino Valley College and a bachelor’s and master’s degree in public administration, both from California State University, San Bernardino, where she was an adjunct professor in the Public Administration graduate school.
Alexander lives in San Bernardino County. She attends the Mt. Rubidoux SDA church in Riverside, CA, where she is the first-ever female Head Elder. She is the proud parent of four children: two daughters-in-law, one son-in-law, and six grandchildren.
For more information on the Equity Element Group, email Info@SBCEEG.org.
About The San Bernardino County Equity Element Group
The Equity Element Group’s mission is to identify and address systemic inequities within San Bernardino County. It focuses on creating a more just and equitable society for all residents, particularly Black residents and people of color. The Group strives to dismantle barriers, promote inclusivity, and empower marginalized communities through data-driven strategies and community-centered solutions.
“These workshops are designed to help people of color access and increase the number and size of contracts they secure through the procurement process,” stated Rev. George Lamb, SBC Equity Element Group chair.
The goal of the event, “Empowering Minority-Owned Businesses: Your 101 Guide to Contract Bidding Success,” is to equip participants with the skills and knowledge necessary for success in contract bidding.
SAN BERNARDINO, Calif. – In collaboration with San Bernardino County, The San Bernardino County Equity Element Group (SBC Equity Element Group) has created a workshop series designed to increase the number of minority-owned businesses that can access the millions of dollars in contracts the county will award this year.
The goal of the event, “Empowering Minority-Owned Businesses: Your 101 Guide to Contract Bidding Success,” is to equip participants with the skills and knowledge necessary to boost their chances of winning County contracts.
“The SBC Equity Element Group is committed to creating a more equitable and inclusive San Bernardino County. These workshops are designed to help people of color access and increase the number and size of contracts obtained through the procurement process,” said Rev. George Lamb, chair of the SBC Equity Element Group.
Workshop Objectives:
Understanding and Managing ePro: Attendees will learn how to register, manage their vendor accounts, reset credentials, and navigate the ePro system to search for open bids.
Review Bid Proposals and Ask Questions: The workshop will cover County bid request templates, completion of the Local Vendor Self-Certification Form, and strategies for effectively posting questions to clarify bid requirements.
Respond to Bids Successfully: Participants will master creating and submitting precise quotes in ePro while avoiding common pitfalls.
“We are committed to increasing the number of local and minority-owned businesses contracting with San Bernardino County,” said San Bernardino County Director of Purchasing, Pete Mendoza.
“Seize the chance to empower your business and improve your bidding skills,” said Rev. Lamb.
For more information, please contact Sandra Abarca at (909) 387-4261.
For additional information about the SBC Equity Element Group, contact Info@SBCEEG.org.
The SBC Equity Element Group’s mission is to identify and address systemic inequities within San Bernardino County. It focuses on creating a more just and equitable society for all residents, particularly Black residents and people of color. The Group strives to dismantle barriers, promote inclusivity, and empower marginalized communities through data-driven strategies and community-centered solutions. We believe that Equity Elevates Everyone.
Photo Caption: Reverend George Lamb – President and CEO of the Faith Advisory Council for Community Transformation (F.A.C.C.T.), as the inaugural Chair of the San Bernardino County Equity Element Group.
“I am privileged and honored to serve as the inaugural Chair of the Equity Element Group,” said Reverend George Lamb.
“I am privileged and honored to serve as the inaugural chair of the SBC Equity Element Group,” said Rev. Lamb. “This is an incredible opportunity for us to take responsibility for leading ourselves, our families, and our communities in creating a transformative, just, and equitable society for Black residents in San Bernardino County. We have a lot of work to do to create a more just and equitable society for all residents, particularly for Black individuals and people of color.”
“Rev. Lamb serves the community with unwavering dedication and invests significant time in improving the quality of life for individuals residing in San Bernardino County,” stated County Assistant Executive Officer Diana Alexander.
As the CEO of Millennium Man Consultants, Rev. Lamb negotiates contractual agreements with community-based organizations, non-profit entities, and various government agencies at the county and state levels. He focuses on organizational management, operational effectiveness, and marketing strategies.
Rev. Lamb stated, “As a member of the Community Vital Signs Steering Committee, I chair the Community Engagement sub-committee, co-chair the Public Safety sub-committee, and also serve on the Strategic Plan Implementation, Education, Economic Development, and Nominations Select sub-committees.” He also serves on the First 5 San Bernardino Advisory Board.
He has served on the San Bernardino County Homeless Veterans Advisory Board and Taskforce and as a member of the San Bernardino County Superintendent of Schools’ Wellness Strategy Action Team.
Rev. Lamb is the retired president of the American Evangelical Christian Churches’ Board of Directors and the founder and executive director of Millennium Man Ministries, a non-profit charitable trust organization. He also serves as the president of the Board of Directors.
His commitment to servant leadership and passion for the Kingdom of God and its people enable him to effectively coordinate community resources, service providers, and county agencies. This coordination focuses on developing readiness skills for individuals in faith-based organizations (FBOs) and the staff, community-based organizations (CBOs), and other agencies serving them.
Rev. Lamb received degrees from Golden Gate Baptist Theological Seminary and Patten University. He leads the Men’s Ministry and co-directs the Educational Ministry with his wife, Jamie. They have three adult children and six grandchildren. George is an agent of cultural change and community transformation; he continually works to turn perceived “liabilities” into opportunities for growth and improvement.
On Tuesday, June 23, 2020, the San Bernardino County Board of Supervisors unanimously passed a resolution declaring “Racism a Public Health Crisis.” The Board authorized the County Administrative Office to form an element group within the Countywide Vision focused on equity.
“The Equity Element Group was formed of influential and prolific members of the Black community who are working together to continue improving our communities,” Fourth District Supervisor Curt Hagman said when the Equity Element Group was formed. Hagman served as chairman of the Board of Supervisors at the time. “We are looking forward to the recommendations they will make to help us close gaps in services and opportunities for Black residents and people of color who live and work in our county.”
According to Alexander, the San Bernardino County Equity Element Group is tasked with identifying racial disparities impacting our county’s residents and recommending campaigns and programs to address these issues. The group will also identify initiatives already underway within the county government or the community that can be highlighted and supported.
For more information about the SBC Equity Element Group, email Info@SNCEEG.org.
About The San Bernardino County Equity Element Group
The SBC Equity Element Group’s mission is to identify and address systemic inequities within San Bernardino County. It focuses on creating a more just and equitable society for all residents, particularly Black residents and people of color. The Group strives to dismantle barriers, promote inclusivity, and empower marginalized communities through data-driven strategies and community-centered solutions.
“The San Bernardino County Equity Element Group is committed to creating a more equitable and inclusive San Bernardino County. By fostering collaboration, empowering communities, and driving systemic change, the group is shaping a brighter future for all,” said the Rev. George Lamb, chair of the Equity Element Group.
San Bernardino, CA – The San Bernardino County Equity Element Group (SBC Equity Element Group) is a dynamic force for positive change in San Bernardino County. It is dedicated to addressing systemic inequities and creating a more just and equitable society for all residents, particularly people of color.
The SBC Equity Element Group was created shortly after the San Bernardino County Board of Supervisors unanimously passed a resolution declaring Racism A Public Health Crisis on Tuesday, June 23, 2020. The resolution tasked the County Administrative Office with forming an equity group to represent the 11th element of the Countywide Vision.
“The SBC Equity Element Group is committed to creating a more equitable and inclusive San Bernardino County. By fostering collaboration, empowering communities, and driving systemic change, the Group is shaping a brighter future for all,” said SBC Equity Element Group chair Rev. George Lamb.
“The SBC Equity Element Group is charged with determining where there may be racial disparities among our residents in the county, recommend campaigns and programs to address those issues, and identify initiatives that are already underway within County government or in the community that can be highlighted and supported,” explained San Bernardino County Administrative Assistant Executive Officer Diana Alexander.
In 2020, the inaugural SBC Equity Element Group was comprised of Black community leaders.
A Collaborative Approach to Equity
The Equity Element Group’s founding members were inspiring leaders from various community organizations handpicked by the County Board of Supervisors. This Group was dedicated to breaking down barriers and championing inclusivity. Among its members were:
Jordan Brown – Black Voice News
Keynasia Buffong – National Black Grads
Pastor Samuel Casey – Churches Organized for Prophetic Engagement (COPE)
Willie Ellison – Southern California Black Chamber of Commerce
George Lamb – Faith Advisory Council for Community Transformation (F.A.C.C.T.)
Tammy Martin-Ryles – Black Chamber of Commerce
Tremaine Mitchell – Youth Action Project
Phyllis K. Morris-Green – Reimagining Our Communities (ROC)
The late Deborah Smith-Gilbert was a highly esteemed member of the IE National Council of Negro Women. (IENCNW). Her contributions to the Equity Element Group and the community will forever resonate in our memories and be treasured deeply.
Terrance Stone – Young Visionaries Youth Leadership Academy
Bill Thomas – NAACP, High Desert Branch
Dina Walker – BLU Educational Foundation
Our departed colleague Reggie Webb was a valued member of the Cooperative Economic Empowerment Movement (CEEM) and the Westside Action Group (WAG). His contributions to Equity Element Group and the community will always be remembered and cherished.
Keith Willis – 100 Black Men of the Inland Empire
Chache Wright – NAACP
“In 2024, the SBC Equity Element Group transformed due to changes in its membership. We are proud to introduce the steering committee,” said Rev. Lamb. “Additional members are being added and will be announced at the end of February.”
Steering Committee Members Are:
George Lamb – Faith Advisory Council for Community Transformation (F.A.C.C.T.)Committee Chair
Theodore B. Miller, Esq., a co-principal and co-founder, leads the engagement.
Photo Caption: Theodore B. Miller, Esq., Equity & Results
Communications and Public Information
Carl M. Dameron, Creative Director Dameron Communications. An Inland Empire-based full-service advertising and public relations firm.
Photo Caption: Carl M. Dameron, Dameron Communications
Key Accomplishments
The SBC Equity Element Group, in collaboration with the San Bernadino County Administrative office, has made significant strides in its mission to create a more equitable future for San Bernardino County:
Partnering with Equity and Results: retained the firm of Equity and Results, a multiracial, collectively led learning organization rooted in advancing racial equity and liberation through institutional change. The engagement is led by Theodore B. Miller, Esq., Co-Principal.
Collaborating with the County Purchasing Department: working to increase contracting opportunities for minority-owned businesses in the county’s procurement process.
Advancing Equity and Inclusivity within County Departments: Collaborated with county departments to identify and correct any policies or practices that have created or could create barriers to achieving equity.
Contributing to the Countywide Vision: Representatives from the SBC Equity Element Group joined the Countywide Vision leadership team to assist with developing initiatives that promote and help fulfill the countywide vision.
Launching a New Interactive Website: The Group is excited to announce the launch of its new website in the first quarter of 2025. The website will provide a platform for community engagement, job opportunities, and business development.
A Brighter Future
“The San Bernardino County Equity Element Group is committed to creating a more equitable and inclusive San Bernardino County. By fostering collaboration, empowering communities, and driving systemic change, the Group is shaping a brighter future for all,” said Rev. Lamb.
He continued, “The SBC Equity Element Group has developed a logo and slogan to emphasize that “Equity Elevates Everyone.” The Group’s initial efforts focused on enhancing equity for the Black community, and as we move forward, our work will encompass all people of color; the results will benefit everyone.”
For example, although initially perceived as a remedy for racial discrimination against Blacks, the provisions of the 1964 Civil Rights Act prohibited discrimination based on sex and race in employment practices, public accommodations, and federally funded programs. Furthermore, it bolstered voting rights enforcement and facilitated the desegregation of educational institutions. These hard-won rights not only helped Blacks be more successful, but they significantly advanced all women, Latinos, Asians, and individuals of color.
Photo Caption: SBC Equity Element Group at the State of the County Event with County leadership: Diana Alexander, San Bernardino County Assistant Executive Officer; Tracy Reece, San Bernardino County Probation Chief; Bill Thomas, President of the NAACP, High Desert Branch; Phyllis K. Morris-Green, President, Reimagining Our Communities (ROC); Thomas Sone, San Bernardino County Public Defender; and Rev. George Lamb – President, Faith Advisory Council for Community Transformation (F.A.C.C.T.) and SBC Equity Element Group Chair.
For additional information about the SBC Equity Element Group, contact Info@SBCEEG.org.
The SBC Equity Element Group’s mission is to identify and address systemic inequities within San Bernardino County. It focuses on creating a more just and equitable society for all residents, particularly Black residents and people of color. The Group strives to dismantle barriers, promote inclusivity, and empower marginalized communities through data-driven strategies and community-centered solutions.
The 32nd Annual Black Rose Awards will honor 10 outstanding community leaders with lifetime achievement honors called Black Rose Awards.
The Black Culture Foundation invites individuals, organizations, and businesses to participate in this historic event. “Whether you are attending the events, marching in the parade, or volunteering to ensure the events are a success, your involvement will help make this year’s Black History celebrations a resounding success,” said Dameron.
SAN BERNARDINO, Calif.—The Black Culture Foundation announces the Annual San Bernardino Black History Celebration, featuring the 46th Black History Parade, Festival’s 32nd annual Black Rose Awards. Both events are on Saturday, February 1, and Gospel Fest on Saturday, February 22, 2025.
“This year’s theme, “Black History is Alive!” celebrates Black Americans’ rich heritage, ongoing contributions, and bright future,” said Black Culture Foundation President Carl M. Dameron
Black Rose Awards:
Date: Saturday, February 1, 2025
Time: 5:30 P.M. to 8:30 P.M.
Location: Cal State San Bernardino, The Santos Manuel Student Union, 5500 University Pkwy., San Bernardino, CA 92407
The 32nd Annual Black Rose Awards will honor 10 outstanding community leaders with lifetime achievement honors called Black Rose Awards. Awardees, including Dr. Hardy Brown, Sr., will be honored as Humanitarian of the Year, and the San Manuel Band Of Mission Indians will receive the Jim King Founders Award.
“The parade, a beloved tradition since 1968, will march through the heart of Westside San Bernardino, inspiring the community with its vibrant energy and cultural significance,” said Dameron.
Black History Parade Details:
Date: Saturday, February 1, 2025
Time: 9:00 A.M.
Route: Baseline and Mt. Vernon to California Street
“The parade, a beloved tradition since 1968, will march through the heart of Westside San Bernardino, inspiring the community with its vibrant energy and cultural significance,” said Dameron.
Black History Festival Details:
Date: Saturday, February 1, 2025
Time: 11:00 A.M. to 3:00 P.M.
Location: Arroyo High School, 1881 W. Base Line St., San Bernardino, CA 92411
According to Dameron, the festival will feature a diverse range of vendors, performers, and community organizations. Attendees can enjoy delicious food, cultural arts, and live entertainment, including comedians, dancers, and singers.
Gospel Fest Details:
Date: Saturday, February 22
Time: 6:30 to 7:30 pm
Location: TBD
Chair Bishop Kenneth Wells
A celebration of Gospel, celebrating the rich Black history of gospel music with performances from some of our area’s best gospel choirs.
The Black Culture Foundation invites individuals, organizations, and businesses to participate in this historic event. “Whether you are attending the events, marching in the parade, or volunteering to ensure the events are a success, your involvement will help make this year’s Black History celebrations a resounding success,” said Dameron.
Join the Celebration
The Black Culture Foundation invites individuals, organizations, and businesses to participate in this historic event. “Whether you are attending the events, marching in the parade, or volunteering to ensure the events are a success, your involvement will help make this year’s Black History celebrations a resounding success,” said Dameron.
Sponsorship Opportunities
The Black Culture Foundation is seeking sponsors to help make this event successful. Sponsorship packages offer a variety of benefits, including logo placement, advertising mentions, booth space at the festival, and tickets to the Black Rose Awards are available online at SBBCFoundation.org.
About the Black Culture Foundation
The Black Culture Foundation’s noble purpose is to kindle an interest in and deeper appreciation of Black culture, raise community awareness about the achievements of Black individuals, past and present, and organize an annual Black History Month parade and associated cultural events. Furthermore, the foundation seeks to transcend cultural barriers by uniting the local community and celebrating this event with unity and brotherhood.
‘Keep Carl Alive.’ These three words guided IEHP member Carl Dameron through a journey of resilience—overcoming diabetes, leukemia, lymphoma, and the heartbreaking murder of his son.
With the care of his doctors, the support of IEHP, LaSalle Medical Associates, Loma Linda University Medical Center, and his own determination to be there for his daughters, Carl persevered in fulfilling a cherished dream: walking his youngest down the aisle. In November 2023, that dream came true.
As we approach the new year, Carl’s story is a powerful reminder to prioritize our health, cherish the moments that matter, and be there for the ones we love. “IEHP is committed to providing compassionate care that makes a difference—because when you feel cared for, it’s the greatest gift of all,” said Michelle Rai, IEHP ‘s Chief Communications & Marketing Officer.
📺 Watch the full video on YouTube: https://bit.ly/3P6Vwqh
